刚过去的五一假期，对许多酒店人来说，是一次"意外回血"。 "完全没预料到，大家都往低处看，结果却高开高走。"惠州大亚湾海边某酒店负责人F总这样总结今年的行情。 作为一线操盘手，他告诉《环球旅讯》，假期整个广东海滨区域的表现明显优于去年，完全不是业内原先预期的"偏冷"走势。 不少酒店为了刺激预订，节前低价甩房，节中却来不及调价，错失了本可借势盈利的窗口期。"后来全都后悔了。"F总坦言。 这类"先抛再抢"的反转行情，在多个下沉市场同步上演。 不少海边旅游区如惠州双月湾、阳江海陵岛等，在假期前几日低价放量，后期却出现一波"猝不及防"的涨价潮。 然而，并不是所有人都尝到了甜头。四川西部某酒店总经理Y总，观察则更显冷静： 五天假期，真正爆满的川西酒店只有5月2日和3日两天，整体价格水平还是下行。 他提到，虽然部分区域依然有客流，但整体收入并不理想，甚至略显失望。"我们也把价格放低了，但4号就是没有客人。" 整体来看，在社交平台上，今年五一酒店老板们一边满房，一边"凡尔赛"式崩溃： "前3天满房忙到吐血，后面两天开始闲得要死。" "空调坏了的房间也拿出来卖，客人说不住就得睡大街。" "服务机器人一天跑几十趟外卖，几乎要跑 ...

5月6日，记者从华住集团获悉，2025年"五一"假期期间(5月1日至5月5日)，该集团旗下酒店总接待人次 近630万，是2024年同期的1.3倍；酒店整体的入住率超84%，和2024年同期相比微增约1个百分点。其 入住高峰时段出现在5月1日至5月3日，这三日酒店平均入住率达97%。其中，5月2日当天的酒店整体入 住率达103%，满房酒店数量超过9600家，入住率90%以上的门店超1万家。(上证报) ...

锦江酒店（中国区）"五一"期间单日近万家酒店满房，累计接待外宾超去年同期4.7倍 金十数据5月6日讯，4月30日-5月4日，酒店企业锦江酒店（中国区）旗下酒店累计接待人次近890万， 较去年同期提升约13%。5月1日-5月3日为酒店入住高峰期，其旗下超五千家酒店连续3天满房，较去年 同期大幅提升。其中，5月2日锦江酒店（中国区）位于全国的近万家酒店同时满房，创历史新高。 ...

Core Viewpoint - The tourism market is experiencing a surge in consumer activity during the "May Day" holiday, but issues such as hotel cancellations and price hikes are prevalent, highlighting a need for integrity among businesses, strict enforcement by the government, and proactive consumer rights protection [1][2]. Group 1: Market Issues - There has been a significant increase in complaints regarding hotel cancellations and price hikes, with some hotels canceling reservations made months in advance, citing various excuses, leading to inflated prices upon rebooking [1]. - The behavior of hotels appears to be driven by a desire for profit maximization in a supply-demand imbalance, which can damage long-term industry reputation and customer loyalty [1]. Group 2: Regulatory Measures - Regulatory authorities across the country are intensifying oversight and imposing strict penalties on businesses that engage in unilateral cancellations or price increases after bookings are confirmed [2]. - Recommendations include establishing price increase limits based on regular pricing to prevent excessive price hikes during holidays, and implementing a "blacklist" system for dishonest businesses [2]. Group 3: Consumer Rights - Consumers are encouraged to utilize legal means to protect their rights, including retaining evidence, filing complaints with platforms or regulatory bodies, and pursuing legal action if necessary [2]. - Platforms are urged to actively resolve disputes and support honest businesses while penalizing those that violate agreements, fostering a competitive and trustworthy market environment [2].

Group 1 - The trade war is impacting the U.S. consumer market as new tariffs on hundreds of billions of dollars' worth of goods will increase retail prices [1] - The resumption of federal student loan repayments will affect 5 million borrowers, leading to immediate wage garnishments and tax refund intercepts [1] - A wave of layoffs is anticipated in the U.S. port and freight industries due to reduced orders from importers seeking to avoid tariffs, resulting in a significant drop in container throughput [1] Group 2 - The federal government is experiencing a growing wave of layoffs, with thousands of positions already cut across various agencies, including postal and agricultural departments [1] - The underground labor market is expanding as the Department of Homeland Security and ICE are enforcing stricter immigration policies, impacting industries reliant on low-wage workers [1] - Inflation and rising unemployment are creating a stagflation scenario in the U.S., complicating monetary policy for the Federal Reserve [2]

Core Viewpoint - Atour, a hotel brand that has shifted towards selling pillows, is facing significant service and hygiene complaints from customers, indicating a decline in its reputation and service quality [2][4][6]. Group 1: Service Issues - Customers reported serious service failures during their stays, including being trapped in malfunctioning elevators without assistance and experiencing poor room conditions [2][6]. - Complaints about hygiene were prevalent, with guests finding dirty mirrors, water stains, and used toiletries in their rooms [6][8]. Group 2: Business Model Shift - Atour's retail business, primarily focused on selling pillows, has seen rapid growth, with a projected increase of 127.7% year-on-year in 2024 [4][13]. - The company is transitioning to a "light asset operation" strategy, increasing franchise hotels while reducing self-operated properties, which has led to a significant expansion in its hotel network [9][12]. Group 3: Financial Performance - Despite the decline in customer experience, Atour's revenue from franchise hotels increased by 53.3% to 4.15 billion yuan, while revenue from self-operated hotels decreased by 16.4% to 700 million yuan [12]. - The average daily room rate for Atour hotels fell by 5.8% to 437 yuan in 2024, reflecting challenges in maintaining pricing power in a competitive market [12][13]. Group 4: Retail Growth and Marketing - Atour's retail segment, particularly its pillow sales, has become a significant revenue driver, contributing 30% to total income in 2024, with expectations of at least 35% growth in 2025 [13][15]. - The company has heavily invested in marketing, with expenses reaching 970 million yuan, which has impacted profit margins [15].

Core Viewpoint - The article discusses the significant changes in travel and accommodation trends during the May Day holiday, highlighting a surge in demand and price increases across various travel sectors, particularly in less traditional tourist destinations and accommodations [8][29][46]. Group 1: Travel Trends - The May Day holiday is expected to break records in terms of travel volume, with domestic flight bookings exceeding 5.42 million, a 31% increase compared to the previous year [9][20]. - The average daily traffic on national highways is projected to reach approximately 62 million vehicles, indicating a rise in self-driving trips [10]. - Popular destinations are experiencing a price increase in flight tickets, with over 70% of tickets for hot destinations rising by 2%-5% [20][21]. Group 2: Accommodation Price Changes - Hotel prices have surged, particularly in county and lesser-known scenic areas, with some hotels seeing price increases of over 300% during the holiday [30][43]. - For example, a hotel in Xuchang increased its price from 163 yuan per night to 672 yuan, marking a 312.3% rise [42][43]. - In major cities, hotel prices have also risen significantly, with increases ranging from 40% to 195%, such as a hotel in Xi'an that saw a 195.4% increase from 174 yuan to 514 yuan [39][40]. Group 3: Changing Consumer Demographics - There is a notable shift in the demographic of travelers, with an increase in older tourists, particularly those over 60, who now make up over 35% of visitors at popular attractions, an increase of 8 percentage points from the previous year [84]. - The article highlights the rise of "reverse tourism," where travelers are increasingly exploring county and small-town accommodations, leading to a significant increase in bookings in these areas [46][49]. - The influx of foreign tourists is also notable, with a 173% increase in inbound travel orders during the May Day holiday compared to last year [66][67].

Core Viewpoint - The five-star hotel industry in China is experiencing a significant decline, with many hotels facing closure or being sold at discounted prices due to various factors including changing consumer preferences and economic pressures [4][10][20]. Industry Overview - The rise of five-star hotels in China began in 1978 with the reform and opening-up policy, leading to a rapid increase in the number of hotels, particularly after the introduction of star rating standards in 1988 [6][9]. - The peak of five-star hotel numbers was reached in 2019, but the industry has since faced challenges, including the impact of the COVID-19 pandemic [9][10]. Market Dynamics - The introduction of new regulations in 2013 limited the use of five-star hotels for government meetings, leading to a decline in their prestige and a slowdown in new hotel openings [9]. - The number of five-star hotels has decreased significantly, with 171 hotels losing their five-star status between 2019 and 2024, particularly during the years 2021 to 2023 [10][12]. Financial Performance - The average revenue for five-star hotels in 2023 was 87.99 million yuan, a significant drop from over 100 million yuan in 2018, indicating a continued struggle for profitability [20]. - Some listed hotel companies reported declines in revenue and net profit compared to 2019, highlighting the financial difficulties faced by the industry [19][20]. Consumer Behavior - There is a noticeable shift in consumer preferences, with travelers increasingly opting for mid-range hotels that offer better value for money, leading to a decline in the proportion of consumers choosing five-star hotels [30][35]. - The average price of five-star hotels has decreased, with some brands experiencing significant drops in average daily rates compared to 2018 [18][20]. Competitive Landscape - New hotel brands and chains are gaining popularity, offering competitive pricing and modern amenities, which further challenges the traditional five-star hotel model [35]. - The rise of alternative accommodations and budget-friendly options has led to a decrease in the perceived value of five-star hotels among consumers [30][35].

Core Viewpoint - The five-star hotel industry in China is experiencing a significant decline, with many establishments facing closure or being sold at discounted prices due to various challenges, including changing consumer preferences and operational difficulties [3][4][5]. Group 1: Historical Context - The rise of five-star hotels in China began in 1978 with the reform and opening-up policy, leading to a rapid increase in the number of hotels [5][6]. - The peak of five-star hotel development occurred between 2001 and 2010, with the number of such hotels tripling during this period [6][9]. Group 2: Recent Challenges - The introduction of the 2013 regulations limiting government meetings to non-five-star venues significantly impacted the prestige and demand for five-star hotels [9][10]. - The COVID-19 pandemic exacerbated the decline, with many hotels going bankrupt and a record number of auctions occurring, totaling 964 in 2023-2024, with over 248 hotels auctioned for more than 100 million yuan [10][11]. Group 3: Operational Issues - A total of 171 hotels lost their five-star status from 2019 to 2024, with 123 of these occurring between 2021 and 2023, indicating a rising trend in disqualification [11][14]. - Many five-star hotels are struggling to maintain the required standards, leading to a significant number of closures and a reliance on older establishments that fail to meet modern expectations [14][22]. Group 4: Market Dynamics - The average revenue for five-star hotels in 2023 was 87.99 million yuan, a stark contrast to over 100 million yuan in 2018, highlighting a significant revenue drop [22]. - The average daily rate for five-star hotels has decreased, with some brands like InterContinental seeing a drop from 898 yuan in 2018 to 834 yuan in 2024 [19][22]. Group 5: Changing Consumer Preferences - There is a noticeable shift in consumer preferences towards more affordable and modern hotel options, with a 2.4% decrease in the proportion of travelers choosing five-star hotels compared to 2019 [32][33]. - Newer hotel brands offering better value and amenities are increasingly preferred, leading to a decline in the appeal of traditional five-star hotels [32][34].

假期一到，平时拿着千薪、过得万苦的牛马们，终于可以回到自己本该待的大自然。 都说青春没有售价，享乐就在当下，但到了景区，不少人却被挤得不上不下，疲惫的身躯只想躺下。回到酒店，那小到上海二房东都改造不了的房间和隔 壁穿透力十足的呼噜声，更让人不禁后悔——早知道住五星级酒店了。 曾经的五星级酒店，是高贵的代名词、酒店界的金字招牌，连空气都弥漫着金钱的味道，但如今它们的日子却不太好过。接待过无数政要的长城饭店在 2023 年悄然停业 [1]，一些五星级酒店甚至被摆上拍卖台，以"骨折价"甩卖 [2]。 看着光鲜亮丽的五星级酒店，怎么开始跌落神坛了？ 五星级酒店，正在消失 虽然看着满满老钱风，但五星级酒店在中国的发家史，其实更像是赶上风口的"暴发户"。 把时间拨回 1978 年，改革开放的春风吹来了频繁的政商活动，也让一批旅游饭店得以应运而生，为了规范行业发展，饭店星级评定标准于 1988 年开始推 行 [3]。 两年后，上海静安希尔顿大酒店、广东白天鹅宾馆和中国大酒店成为了首批五星级饭店，五星级酒店的黄金时代就此拉开序幕 [4]。 我们统计了近六年被摘星且经营状况明确的 166 家酒店后发现，截至 2025 年 4 ...