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义乌新春消费季上线 邀全球宾客“跟着春晚游义乌”
Xin Lang Cai Jing· 2026-02-09 10:01
Core Viewpoint - Yiwu City is launching a "Spring Festival Consumption Season" event, leveraging the brand effect of the CCTV Spring Festival Gala to attract global visitors and enhance local consumption through various innovative activities and services. Group 1: Event Overview - The event will feature a comprehensive experience system with "one gala, two landmarks, and ten check-in points" to transform the Spring Festival Gala's excitement into city-wide attractions [1] - A market opening gala titled "Spring Gala Reappears in Yiwu" will replicate classic elements from the Spring Festival Gala, alongside a global trade center stage and various immersive experiences [1][3] Group 2: Activities and Engagement - A total of 166 cultural and tourism experience activities will be organized across 14 towns and streets, including diverse forms such as folk customs, music, and markets [3] - Local businesses are encouraged to remain open during the Spring Festival, with over 70 international food outlets operating, offering cuisines from 18 countries [4] Group 3: Consumer Incentives - Yiwu is issuing over 500,000 consumption vouchers worth a total of 20 million, valid for dining, accommodation, and other services, with distribution from the Spring Festival until mid-May [7] - Additional vouchers worth 20 million from JD.com and 30 million for automotive purchases will also be distributed [7] Group 4: Service Enhancements - The city is enhancing visitor services with approximately 20,000 free public parking spaces and optimized public transport routes to ensure convenient travel for tourists [9] - Special bus lines and discounted ride services are being introduced to facilitate easy access to major tourist areas [9]
年货大集开市打造“逛买玩赏食”新体验 特色年俗活动点燃文旅消费热潮
Yang Shi Wang· 2026-02-09 09:56
央视网消息:随着春节临近,贵州印江土家族苗族自治县的村民身着盛装,开展除尘辞旧、打糍粑、杀年猪、吃长桌宴等民俗活动。 8日一早,贵州印江县紫薇镇永义村的村民便开始忙碌起来。扬尘辞旧是当天的第一项仪式,村民们用特制工具清扫灰尘,祈求国泰民 安。做完大扫除,大家就聚在一起写春联,张灯结彩迎宾客。 近年来,永义村将节前民俗与文旅深度融合,跳竹竿舞、磨豆腐、打糍粑等传统活动已成为热门文旅项目,吸引众多游客前来体验。 随着春节临近,各地特色年俗文化活动陆续开展。在北京,为了让居民有更多的参与感,一些街道搞起了晚会,拉近居民之间的距离。2 月8日,望京街道就有这样一场晚会。一起去看看。 最热闹的是土家族长桌宴。上百张长桌沿街摆开,热气腾腾的刨猪汤、石磨豆腐等地道美食,不仅分享着村民们丰收的喜悦,还传递了团 圆的温情。为了增强游客的体验感,今年当地还增设了"挑粮竞速""手力比拼""竹箭投壶"等互动项目,让传统年俗焕发新活力。 江苏靖江:赶大集 看非遗 热闹迎新春 这几天,江苏靖江市的非遗美食市集也热闹起来,市民、游客逛古镇、看演出、品美食,提前感受浓浓年味儿。 在江苏靖江市季市镇,舞狮巡游点燃了市集的热闹氛围。舞狮队在铿锵 ...
天府文旅:公司目前在运营的旅游项目为西岭雪山景区
Zheng Quan Ri Bao Wang· 2026-02-09 09:40
证券日报网讯2月9日,天府文旅(000558)在互动平台回答投资者提问时表示,公司目前在运营的旅游 项目为西岭雪山景区,景区内开展索道、滑雪(滑草)、酒店经营及游客互动体验的娱乐项目。影旅业务 板块,公司已成功与四川省21个市州签订影旅融合战略合作协议,初步构建起覆盖全川的影旅合作网 络,正积极串联"吃住行服化道"全链条资源,形成以制片协拍为核心,延伸影视研学、线上营销等新消 费场景的业务布局。 ...
合肥新春推出多重文旅惠民举措 激活消费市场活力
Zhong Guo Xin Wen Wang· 2026-02-09 09:40
依托"百戏入皖·星耀合肥"等活动效应,合肥重磅推出"跟着春晚游合肥"系列活动,围绕晚会主场地、 取景地和科创文化体验点布局文旅消费场景,深挖场景消费价值。为鼓励文旅行业提质引流,当地对参 团人数达标的旅行社、入住率符合条件的星级饭店给予资金奖励,推动文旅业态跨界联动、提质升级。 合肥新春推出多重文旅惠民举措 激活消费市场活力 中新网合肥2月9日电 (记者 赵强)合肥9日出台2026年迎新春惠民生促发展系列政策,推出多项文旅专属 举措,以"三晚(皖)联动"为核心打造特色文旅消费场景,叠加场馆开放、景区免票、活动惠民等福利, 让市民游客乐享新春文旅盛宴,同时激活城市文旅消费潜力。 2月8日晚,"新徽园·新徽年——火虎耀新年"新春火舞特色非遗主题活动在合肥徽园举办。图为游 客在看打铁花表演。 中新社记者 储玮玮 摄 新春期间,合肥以文化惠民为核心,推出超300场"合你一起过肥年"系列活动,围绕"科普、文化、非遗 过大年"等主题,让传统年味与科创元素相融。春节假期,合肥市区两级文博科普场馆、公共体育场 馆、图书馆等公共文体空间免费或低价开放并延长服务时间,打造特色体验活动,丰富市民游客假日文 化生活。 1月25日," ...
广东创新推介形式 向世界发出“请到广东过大年”邀约
在刚刚过去的周末,阳江好不热闹:线上,《2026中国文旅大联欢》新春篇推出"来阳江!过大年!"专 场直播,在长达7.5小时的节目中,六条主题线路系统呈现阳江"山海+非遗+美食+康养"的文旅魅力;线 下,阳江主会场设置的广东风物市集汇集了全省21个地市的上千种新春好物,吸引众多市民游客前来逛 展采购。 文旅为广货注入情感故事 前不久,在2026年"请到广东过大年"主会场活动中,顺德华侨城欢乐海岸PLUS化身为集"逛、赏、品、 购、娱"于一体的岭南新春嘉年华,以全新的视觉盛宴呈现传统年俗,秀出了时尚感十足的烟火气。 随着"请到广东过大年"节庆品牌的知名度逐步提升,连续五年来,广州入选携程、同程、飞猪等各大在 线旅游平台最热门的春节旅游目的地榜单,潮州、汕头、佛山、江门等地春节人气爆棚,成为国内游客 过年的首选。2025年,广东接待入境游客超9000万人次,旅游外汇收入突破2000亿元,同比分别增长 38%和54%,创历史新高。这背后,是广东从"经济高地"向"生活品质高地"的跃迁,人文魅力正转化为 实实在在的旅游吸引力。游客在"去广州逛花市""去汕头看英歌舞""去湛江吃年例"等年俗体验中,不仅 感受到广东人的热情开 ...
鹏华基金张羽翔:双节催热旅游消费 港股新消费赛道景气度持续抬升
Zhong Guo Jing Ji Wang· 2026-02-09 08:58
随着2026年寒假与春节假期临近,国内消费市场正迎来全年最具活力的"黄金窗口期"。在此背景下,作 为紧密跟踪国证港股通消费主题指数的优质工具产品,港股消费ETF鹏华(159265)凭借其聚焦高景气新 消费赛道、覆盖港股通优质消费龙头的特色,有望成为投资者把握本轮消费复苏行情的重要抓手。 尤为值得关注的是,国证港股通消费主题指数高度聚焦"新消费"趋势,纳入了众多代表消费升级方向的 港股通标的,如前十大权重股累计权重58.18%,包含了泡泡玛特、百胜中国、农夫山泉、安踏体育等 行业龙头。这些企业不仅受益于内需回暖,更在数字化、品牌升级、全球化等方面展现出长期竞争力。 近期,商务部等九部门联合印发《2026"乐购新春"春节特别活动方案》,在全国范围内推动消费品以旧 换新补贴扩容、强化线下实体零售支持,释放出明确的促消费信号。叠加寒假、春节双节效应,居民出 行、餐饮、文娱等消费需求集中释放,为消费板块注入强劲动能。 (责任编辑:叶景) 同时,他认为港股消费板块在当前市场环境中展现出较强韧性,其投资逻辑注重基本面业绩兑现和长期 投资价值。展望2026年,情绪消费、顺应年轻人喜好的大众消费以及高端消费复苏等领域或存在关注 ...
海南“春节暖心”系列活动全面启动 60项赛事掀体育热潮
Zhong Guo Xin Wen Wang· 2026-02-09 08:29
海南"春节暖心"系列活动全面启动 60项赛事掀体育热潮 中新网海口2月9日电 (记者 张茜翼)2026年春节期间,海南省旅游和文化广电体育厅推出以"全民健身迎 新春,活力海南贺新年"为主题的系列体育赛事活动。自2月初至3月底,海南全省将集中举办各类体育 赛事活动共计60项。 本次系列活动时间覆盖春节及元宵节,力求实现"周周有戏、日日精彩"。据统计,60项赛事活动包括国 际级赛事6个、全国级赛事7个、省级赛事16个、市县级赛事31个,涵盖竞技体育、青少年体育和群众体 育等类别,满足不同年龄、不同层次人群的观赛与参赛需求。 本文为转载内容,授权事宜请联系原著作权人 来源:中国新闻网 编辑:熊思怡 广告等商务合作,请点击这里 2025年12月11日,2025世界冲浪联盟积分巡回赛在海南省万宁市日月湾开赛。中新网记者 骆云飞 摄 海南各市县结合本地特色和文化旅游资源开展丰富的体育迎春活动。海口市依托五源河体育馆等一流场 馆,举办国际女篮热身赛、2025"琼超"总决赛等高规格竞技赛事;三亚、儋州、琼海、万宁、陵水等地 围绕"全民健身大拜年"主题,推出羽毛球、篮球、足球、冲浪、高尔夫等数十项赛事;保亭、琼中、白 沙、昌江 ...
湖北推1500余场文旅活动 邀游客来鄂过大年
Zhong Guo Xin Wen Wang· 2026-02-09 08:08
Core Viewpoint - Hubei Province is set to host over 1,500 cultural and tourism activities during the 2026 Spring Festival and Lantern Festival, inviting both domestic and international tourists to experience the rich cultural heritage of the region [1][2]. Group 1: Event Overview - The theme of the event is "Horse Leaps in Jingchu: Celebrate the New Year in Hubei," focusing on integrating cultural resources to promote consumption and benefit the public [2]. - Activities will include over 200 New Year markets, more than 300 artistic performances, and around 300 folk village events, along with over 200 temple fairs and lantern exhibitions, totaling more than 1,500 events [2]. - The event will feature unique tourism routes such as "Southern Ice and Snow," "Hot Spring Health," and "Jingchu Delicacies," with a total of over 100 million yuan in cultural tourism consumption subsidies being distributed [2][3]. Group 2: Activity Duration and Types - Most activities will commence from the Little New Year (around February 10) and continue until after the Lantern Festival (March 3), with some extending into late March [2]. - Specific events include the Wuhan China Vehicle Valley New Year Goods Festival and the Huangshi Longfeng Mountain Ecological New Year Goods Exhibition, combining traditional shopping with modern leisure experiences [2]. - Various traditional projects such as dragon and lion dances, New Year lantern festivals, and folk parades will be organized to create immersive cultural experiences for visitors [3]. Group 3: Subsidies and Promotions - From January 28 to March 31, 2026, 60 million yuan in New Year cultural tourism consumption subsidies will be distributed to both domestic and international tourists, including family travel ticket subsidies and experience bonuses [3].
辽宁策划推出超千场活动打造新春文旅盛宴
Zhong Guo Xin Wen Wang· 2026-02-09 08:08
据携程平台数据显示,截至2月5日,预测春节期间辽宁省在线旅游接待人次和消费金额同比分别增长 32%和29%;其中度假类产品订购尤为火爆,充分彰显了冬游辽宁的独特魅力。(完) 2月9日,辽宁省政府新闻办召开的发布会现场。韩宏 摄 来源:中国新闻网 编辑:熊思怡 辽宁策划推出超千场活动打造新春文旅盛宴 中新社沈阳2月9日电 (记者 韩宏)辽宁省文化和旅游厅副厅长艾芳琳9日在省政府新闻办召开的发布会上 介绍,春节期间,辽宁以"花式过冬 嗨游辽宁"为主题,策划推出超千场文旅活动,聚焦四大版块协同 发力,倾力打造"有文脉可寻、有年俗可品、有冰雪可嬉、有暖泉可憩"的新春文旅盛宴。 今年以来,辽宁聚焦新场景、新消费、新体验,深入挖掘传统节庆文化内涵,充分释放假日经济活力, 持续推进文旅体商深度融合发展,有效激发文旅市场消费动能。据大数据测算,2026年元旦假期,辽宁 省接待游客人次同比增长19.72%,旅游综合收入同比增长20.64%,文旅市场稳健升温。 艾芳琳表示,春节期间,辽宁省文博场馆推出百余场主题展览与沉浸式体验活动,各类文化讲堂、研学 之旅次第开启,让历史可触可感、文物可亲可及,让人们品读"历史年",在文脉悠长中 ...
霸菱:中资股今年仍有丰富投资机会 瞄准4大投资主题
Zhi Tong Cai Jing· 2026-02-09 07:48
Group 1 - The core viewpoint is that AH shares are approaching a critical moment, benefiting from strong capital inflows, policy support, and attractive valuations, with Chinese stocks expected to provide rich investment opportunities in 2026, focusing on themes such as technological innovation, industrial transformation, and consumer opportunities [1] - Despite a significant valuation re-rating in 2025, with the MSCI China Index's forward P/E ratio rising to 13.1 times, the market still shows a substantial discount, over 35% compared to developed markets, and lower than other emerging markets [1] - Domestic and international investors have a low holding ratio in Chinese stocks; if earnings visibility and investor confidence continue to improve, there is room for increasing allocation [1] Group 2 - The local AI models in China are rapidly closing the gap with their American counterparts, showing significant progress in natural language processing, image, and video analysis, which reflects the innovation wave in the local ecosystem supported by numerous large and specialized developers [2] - In manufacturing, factors such as automation, industrial AI, and the expected commercialization of humanoid robots by 2026 are accelerating the upgrade of the sector [2] - The Chinese government is shifting its policy focus towards energy storage solutions, advanced batteries, and system integration, providing a wide range of investment opportunities in the electrification value chain from battery materials to parts production [2] - The strategy is shifting from investment and export to consumption, with a focus on sectors like tourism, leisure, sports, and gaming, which are better positioned to withstand macroeconomic fluctuations and offer attractive long-term profit growth potential [2]