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国庆档票房破16亿 “电影+”业态激发消费新活力
Sou Hu Cai Jing· 2025-10-07 07:02
Core Insights - The total box office for the 2025 National Day film season has surpassed 1.6 billion yuan, benefiting from the overlap of the National Day and Mid-Autumn Festival holidays, which provided diverse viewing options for families [1] - The steady increase in box office revenue is attributed to a rich variety of films, with 13 films released during the National Day period, including major titles like "The Volunteer Army: Blood and Peace" and "731," which continue to lead in box office performance [4] Group 1: Film Industry Performance - The National Day film season features a diverse range of genres, including patriotic themes, comedies, and animations, enhancing family viewing choices [4] - Several new films announced a reduction in minimum settlement ticket prices, making cinema visits more affordable for audiences [4] Group 2: Film and Tourism Integration - The trend of "traveling to a city for a movie" has emerged, with filming locations of popular movies becoming tourist hotspots, driving significant growth in cultural tourism consumption [5] - During the holiday, high-speed train passengers were engaged with short video content showcasing movie trailers, sparking interest in viewing and visiting filming locations [5] Group 3: Promotional Activities - Various promotional activities were launched nationwide, including the "Follow the Movie to Travel" campaign, which featured themed videos in over 3,000 railway stations and 4,200 train sets, promoting popular filming locations and travel routes [11] - Local governments introduced diverse activities and policies to stimulate cross-industry consumption, leveraging movie tickets to activate broader economic engagement [12] Group 4: Community Engagement - Community events, such as outdoor movie screenings combined with cultural performances, attracted over 50,000 viewers in cities like Anshan, enhancing local cultural engagement [13] - The National Film Administration and other departments promoted tourism routes linked to new films, converting the popularity of films into sustained tourist interest in scenic spots [15] Group 5: Consumer Benefits - Regions like Beijing, Zhejiang, and Henan are actively developing "movie + tourism" initiatives, offering discounts on scenic spots and accommodations with movie tickets, enhancing the value of cinema attendance [17]
国庆假期文旅市场观察:锦绣中华 家国同庆
Xin Hua She· 2025-10-07 06:47
Core Points - The article highlights the significant increase in domestic tourism during the combined National Day and Mid-Autumn Festival holiday in China, with a notable rise in visitor numbers and cultural activities [1][9]. Group 1: Tourism Trends - The 8-day holiday period is expected to see a total of 2.36 billion person-trips, averaging about 295 million trips per day, which represents a 3.2% increase compared to the same period last year [9]. - Family-oriented travel has become a trend, with many families opting for immersive experiences and educational activities at tourist sites [6][7]. Group 2: Cultural Activities - Various regions have organized cultural events that blend traditional elements with modern technology, such as VR exhibitions and themed performances, attracting diverse age groups [4][5]. - In cities like Kunming and Changchun, cultural festivals and performances have significantly boosted local business revenues, with some areas reporting a 40% to 50% increase in sales compared to regular weekdays [5][6]. Group 3: Regional Highlights - In Qingdao, a flag-raising ceremony at a scenic peak celebrated national pride, while in Nanjing, multiple locations participated in synchronized flag-raising and singing events [3]. - The integration of traditional culture with modern tourism experiences has revitalized interest in local heritage, as seen in various themed activities across the country [4][5].
湖北郧西:中秋国庆“双节”消费市场“热”
Sou Hu Cai Jing· 2025-10-07 05:46
"最受欢迎的是御品羊汤、烤羊排、羊肉串等,双节期间日接待客流量超过300人,一天就能收入2万多元。"街区大唐名羊 餐饮旗舰店负责人董丹正热情地招呼客人,店内早已座无虚席,门口坐等就餐的客人排起了长队,为了减少顾客排队的等 待时间,店内还开通了预约点餐功能。 "品地方美食、体验非遗技艺DIY、VR科技等多元玩法,这里既有文化味又有烟火气,真是来对了!"来自武汉的游客王嘉 美对老北街赞不绝口,她还给家人购买了乞巧花馍、手工织布四件套等产品,共同分享郧西七夕文化的独特魅力。 人声鼎沸的美食集市、接连排队的汉服旅拍、全民参与的沉浸式文艺汇演……10月4日,湖北省十堰市郧西县七夕天街观 者如织,人山人海,一场以"七夕天街夜·北街寻情记"为主题的沉浸式体验活动,吸引着数万名游客慕名而来,商户们的吆 喝声让这条古街处处洋溢着"烟火气"。 郧西县依托丰富的文旅资源,精心打造四季游主题线路、乡村游主题线路,以五龙河、龙潭河、上津古镇、天河旅游度假 区等14家国家A级旅游景区,120余处景点为补充的全域旅游体系,创新推动"生态+红色+乡村"多元融合模式,打造农旅综 合体,年均举办乡村旅游活动20余场,接待游客超百万人次。 景区引 ...
赴大陆旅游热潮涌动 台湾民众乐享精彩之旅
Xin Hua She· 2025-10-07 04:51
新华社台北10月7日电 题:赴大陆旅游热潮涌动 台湾民众乐享精彩之旅 新华社记者周文其、齐湘辉 "这次我们要去看看兵马俑。""那大唐不夜城呢?""也会去的,放心吧。"6日,在台湾桃园机场, 新北市民吴先生和妻子你一言我一语地讨论起即将开始的"大陆之旅"。他们计划利用假期,到陕西西安 看看,还打算去一趟甘肃敦煌。 10月,台湾民众迎来两个相隔不远的"小长假"。不少人则干脆请假,凑成一个更长的假期,外出游 玩。 在桃园机场,旅客们提着大包小包在柜台前排起长队,等候办理乘机手续。机场预计,3日至11日 旅客数有151万人次,并建议旅客至少提前3小时抵达机场。另据台媒报道,高雄小港机场也涌入大批出 境游客,排队过安检、办理出境手续的时间也比平时大幅增加。 尽管台当局拒不解除赴大陆旅游的"禁团令"和对民众赴大陆旅游的所谓"橙色"警示,依然有许多台 湾民众希望到大陆走一走、看一看。据台交通事务主管部门下属"观光署"统计,今年上半年,台湾居民 赴大陆旅游超150万人次。大陆仍是台湾民众出境游主要目的地之一。 在北京穿汉服看文物领略传统文化魅力,在张家界的奇峰秀水间纵览山河之美,在成都喧嚣的夜市 触摸蒸腾的烟火气,在深圳的霓 ...
假日文旅消费旺
Sou Hu Cai Jing· 2025-10-07 04:37
内蒙古呼和浩特市宇生乐谷丰现代农业产业园的"五彩菊海"金秋盛装登场,各色菊花竞相开放。图为10 月5日,市民游客在"五彩菊海"内赏花。丁根厚摄(人民视觉) 国庆、中秋假期,市场红红火火,景区人气高涨,各地文旅消费旺、活力足。 《 人民日报 》( 2025年10月07日 01 版) 10月5日,在江苏泗洪县洪泽湖湿地景区临淮段水杉林,游客徜徉在林中彩虹栈道,尽情享受假日时 光。张连华摄(人民视觉) ...
热搜第一!新会陈皮村竟藏着这么多假日惊喜!
Nan Fang Nong Cun Bao· 2025-10-07 04:26
Core Viewpoint - The article highlights the popularity of Chenpi Village in Jiangmen, which has become a trending destination for families during the holiday season, showcasing various cultural and culinary experiences centered around Chenpi, a traditional dried citrus peel [3][4][8]. Group 1: Event Overview - The Chenpi Village market event, launched after the National Chenpi Trading Conference, features three main themes: "Intangible Cultural Heritage Day," "Mid-Autumn Theme Day," and "Cultural Experience Day," starting from October 1 [8][9]. - The market has gained significant attention on social media, with many visitors sharing their experiences and photos, indicating a strong community engagement [3][4]. Group 2: Culinary Highlights - The market offers a variety of Chenpi-infused delicacies, such as Chenpi Deep Well Pancakes and Chenpi Red Bean Paste, which are made using traditional methods and local ingredients, appealing to both locals and tourists [12][18]. - Unique offerings like Chenpi ice cream have also attracted younger visitors, combining traditional flavors with modern culinary trends [19][20]. Group 3: Cultural Experiences - The event includes hands-on workshops where families can learn about traditional crafts, such as making palm leaf fans and fish lanterns, providing an educational experience for children [28][40]. - A demonstration area showcases the traditional process of Chenpi production, emphasizing the skills involved in selecting and processing the citrus peels [22][24]. Group 4: Event Schedule - The market activities will continue until October 8, featuring specific events each day, including food-making experiences and cultural performances, enhancing the overall visitor experience [45][56]. - Notable events include the Mid-Autumn Theme Day on October 6, where visitors can participate in making Chenpi-themed snacks, and the Cultural Experience Day from October 7 to 8, featuring a short play and live music [48][50].
解码丛林,枕卧星海!乳源天井山国庆迎来首批研学团队
Nan Fang Nong Cun Bao· 2025-10-07 03:19
解码丛林,枕卧 星海!乳源天井 山国庆迎来首批 研学团队_南方 +_南方plus 近日,天井山森 林公园迎来了首 批来自北京的研 学团队。这场由 乳源县人民政 府、天井山国家 森林公园、驻乳 源瑶族自治县双 百行动服务队、 Natural World自 然界联合策划推 动的"人生秘境· 南岭密林里的昆 虫王国"主题研 学活动,让游客 开启了一场融合 瑶族文化体验与 丛林生态探索的 沉浸式旅行。 瑶乡文脉寻踪 行程的第一站是 走进世界过山瑶 博物馆,先了解 这片土地上的文 化之根,之后的 自然探索才更加 完整和深 刻。"这不仅是 一次参观,更像 是一场与历史的 对话。"一名学 生在分享时说 道。踏入世界过 山瑶博物馆,时 间仿佛瞬间慢了 下来,一件件独 特的乐器似乎下 一秒就能敲击出 祭祀与庆典的激 昂节奏,一件件 精美繁复的瑶族 刺绣彰显着瑶族 人对美的追求, 一座座再现生活 场景的蜡像体现 着这个山地民族 与自然共生的古 老智慧。 原始丛林穿越 "我从没想过能 如此充分地体验 这么原始而丰富 的生态宝 地!"一位游客 禁不住赞叹道。 走进天井山,就 像翻开了一本立 体的自然百科全 书。这里是许多 古老动植物 ...
国庆消费观察系列报道 从“看热闹”到“品门道”:国庆假期小城游受青睐
Ren Min Wang· 2025-10-07 03:08
Core Insights - The article highlights a shift in tourist preferences during the National Day holiday, with an increasing number of visitors opting for county-level rural tourism experiences rather than traditional crowded attractions [1][5] - Data from a travel platform indicates a 51% increase in county tourism consumption orders compared to the same period in 2024, with some destinations seeing over 100% growth [1] - The demand for "natural healing" and "micro-vacations" is rising, with activities like ecological hiking and farm experiences becoming central attractions [1] Summary by Sections Section 1: Tourist Preferences - Tourists are moving away from traditional sightseeing to immersive experiences in rural areas, seeking to become part of the landscape rather than just observing it [1] - Popular destinations include places like Shaanxi's Yuanjia Village and Yunnan's Anineme Village, which offer authentic cultural experiences and local cuisine [2] Section 2: Development Strategies - County tourism must leverage its cultural heritage and natural beauty to create engaging, participatory experiences for visitors [2] - The integration of ecological resources into tourism development is essential, with a focus on creating a sustainable and shared growth model [2][4] Section 3: International Attention - The rise in county tourism has also attracted international visitors, as seen in the case of an American tourist who was impressed by a unique cliffside road in Shanxi [3] Section 4: Long-term Sustainability - For sustained growth, county tourism should develop a complete industrial ecosystem that highlights local uniqueness and ensures community benefits [4] - Establishing mechanisms to realize the value of ecological products is crucial, transforming natural resources into consumable tourism products [4] - Utilizing online travel agency platforms for branding and marketing can help integrate diverse cultural and tourism resources [4]
人气旺、活力足!双节假期文旅消费热潮涌动 假日经济持续升温
Yang Shi Wang· 2025-10-07 02:32
这个假期,武汉凭借丰富的旅游产品跻身全国十大热门旅游城市。位于黄陂区的木兰草原景区,通过大型光影秀、无人机表演 等夜游项目,成为吸引游客的重要亮点。每晚6时起,景区化身为梦幻世界,千架无人机在夜空中变幻出璀璨图案,配合舞台灯光 秀,为游客打造"火树银花不夜天"的沉浸式体验。 央视网消息:国庆中秋8天假期,中国各地推动文旅深度融合,人们沉浸式游玩体验,尽享欢乐假日生活。 甘肃兰州:拜月祈福舞 再现丝路盛景 在甘肃兰州老街,拜月舞这两天夜晚精彩上演。胡旋起舞,唤醒丝路记忆,游客仿佛穿越千年。 北京平谷:金海湖特色游 尽享慢生活 这个假期,北京平谷金海湖推出了乘船游湖、草坪露营、动物长廊等多种活动,迎来客流高峰。在金海湖的碧波岛度假区,水 上高尔夫成为了这个假期的热门选择。 湖北武汉:木兰草原耀星雨 江城夜色璨流光 山东:"泰安炊烟巷"触摸古老乡村印记 重庆酉阳:灯火点亮吊脚楼 游客跳舞庆中秋 夜幕降临,重庆市酉阳土家族苗族自治县的桃花源景区灯火璀璨,游人如织。古朴的吊脚楼缀满灯光,游客们或漫步在青石板 街欣赏夜景,或围成圆圈跳起舞蹈,现场欢声笑语不断。随着杂技、川剧变脸等节目上演,现场气氛逐渐升温。演员们不时走入 ...
古朴与时尚交织 千年梯田从摄影圈走向大众
Zhong Guo Xin Wen Wang· 2025-10-07 02:07
凌晨5点,浙江省云和县崇头镇云和梯田景区,观景台已聚满数千位游客,静待日出云海。 为云和梯田拍下第一张"形象照"的摄影师郑建文守候在人群中,待到日出时分按下快门,"这几天 天气特别好,满天红霞蔚为壮观,等待是值得的。" 10月4日凌晨,游客在云和梯田旁的观景台看日出。郑建文 摄 云和梯田被誉为"中国最美梯田",是中国华东地区规模最大的梯田群,距今已有1000多年历史。 2001年,郑建文的摄影作品《云海梯田伴日升》刊发后,隐匿于浙西南山区的云和梯田受到越来越多关 注。 近年来,该地通过梯田生态修复工程激发乡村经济活力,这一传承千年的农业遗产青山复绿、稻浪 生金,新业态层出不穷。 "每逢节假日民宿几乎'爆满',游客吃住娱乐在村里可以'一站式'解决,村民家的蔬菜土产也打开了 新销路。"谷小杭说,"走红"的坑根村,欢迎年轻人、新业态,共同打造"桃花源"。 云和梯田景区周边的村民化身"职业农民",维护着梯田四时风景;高山蔬菜"梯田三白"成富民增收 产业;来自五湖四海的自媒体从业者扎根乡村,用镜头记录"慢生活"。 云和县文化和广电旅游体育局党组书记、局长吴广丰表示,2024年云和梯田景区综合消费将近3亿 元人民币,景区 ...