Core Viewpoint - The article highlights the integration of "horse" elements into various sectors such as culture, tourism, commerce, and agriculture in Inner Mongolia, enhancing consumer experiences and driving economic growth as the Year of the Horse approaches [3]. Group 1: Cultural and Market Integration - Various regions in Inner Mongolia are innovatively launching a series of themed activities centered around the "horse," which includes cultural exhibitions and special products that are gaining popularity in the market [3]. - Major shopping centers are featuring auspicious "horse" themed products prominently, including zodiac horse cultural exhibitions and limited edition accessories [3]. - The introduction of immersive experiences such as equestrian performances and horse culture-themed markets is attracting local residents and enhancing consumer engagement [3]. Group 2: Economic Impact and Consumer Behavior - Specialty products featuring horse motifs, such as lamb and dairy products, are experiencing a surge in sales, indicating a successful market response to the "horse" branding [3]. - Cultural tourism enterprises are creating unique offerings like "horse culture study tours" and "horseback snow photography," which are revitalizing the winter tourism market [3]. - The integration of "horse" elements into various consumption scenarios is not only preserving the cultural heritage of horse culture but also injecting new vitality into the consumer market, achieving a win-win situation of cultural empowerment and economic growth [3].

灯会、庙会、非遗展演、国潮演艺、美食市集、冰雪温泉……这个春节，长沙将把"年味"玩出新高度。 围绕"快乐长沙过大年 韵味星城最有味"主题，长沙精心策划推出158项特色文旅活动，让市民游客在好 玩、好看、好吃、好游中，解锁一个有滋有味、有乐有忆的中国年。 2月8日上午，"马跃兴洲 春启新程"2026兴马洲新春民俗喜乐会在湘江之畔启幕，拉开长沙春节文旅大 幕。热闹的民俗巡游、流动的花灯彩船、热气腾腾的年味市集，让星城年味迅速"升温"。 好玩升级 非遗展演与艺术盛宴齐登场 春节期间，长沙的文化场馆与剧场同步"上新"，形成一场传统与潮流交织的艺术狂欢。 长沙非遗馆、戏剧非遗展示中心推出"非遗贺新春"系列活动，集展示、体验、展演、消费于一体，让市 民游客"边看边学边玩"；汉长沙国遗址公园推出汉服歌舞、书法春联、投壶等体验，营造古韵年味。 文博场馆展览同样亮点频出。省博物馆推出民国书画精品展，多家博物馆联动呈现"马舞新春"生肖文化 大展；梅溪湖艺术博物馆集中展示600余件非遗精品；李自健美术馆双展并行，呈现草原艺术的壮美气 象。 沉浸式年俗点亮春节体验 这个春节，长沙把传统年俗与科技创意深度融合，打造出一批"能参与、可互 ...

Core Insights - In 2025, Beijing's cultural and tourism industry achieved significant high-quality development, with record highs in tourist numbers and revenue [1] Group 1: Tourism Statistics - Beijing received 390 million tourists in 2025, representing a year-on-year increase of 4.8% [1] - The total tourism expenditure reached 715.93 billion yuan, marking a 6.5% year-on-year growth [1] - The city welcomed 5.48 million inbound tourists, with tourism spending of 50.56 billion yuan, reflecting growth rates of 39% and 44.7% respectively [1] Group 2: Cultural Events - Over 60,000 commercial performances were held throughout the year, attracting more than 14 million attendees and generating box office revenue exceeding 5 billion yuan [1] - The number of performances, audience size, and box office revenue increased by 5%, 9%, and 27% year-on-year respectively [1] - Large-scale performances totaled 277, drawing approximately 4.87 million attendees and generating about 3.44 billion yuan in revenue, with increases of 37%, 41%, and 48% in performance count, audience size, and revenue respectively, setting historical records [1]

（来源：劳动午报） 转自：劳动午报 本报讯（记者 王路曼）春节期间，古北水镇将启动"古北过大年·水镇找喜事"主题文旅活动。活动覆盖 除夕至正月初七，每日设定专属主题，融合传统年俗与长城文化，打造"喜七天、玩七天、乐七天"沉浸 式体验。 活动以"礼、演、娱、食、宿、购"六大板块为支撑，亮点包括：推出马年定制纪念门票，以专属设计承 载新春祝福与长城记忆；依托水镇全域场景，打造全天候常态化演艺矩阵，以"传统非遗+潮流创新"双 主线，全方位烘托浓厚新春氛围。此外，活动现场不仅设置写"福"字、投壶等经典民俗互动环节，还将 打造长城冰雪节、八大主题打卡点及三大喜气互动站，解锁新春年味新玩法。 ...

2月8日，记者从合川区获悉，最近合川文旅部门推出钓鱼城"门票+停车"双免政策，撞上"来合川过 年"系列活动的烟火气，三江之畔的文旅消费热潮被全面点燃。自1月16日起，合川打出"惠民政策+全域 活动+暖心服务"组合拳，推动线上热度源源不断转化为线下消费动能。截至2月4日，合川接待游客超 206.61万人次，住宿餐饮累计消费金额达3815万元。 面对客流高峰，合川用"全域联动、服务升级"筑牢保障防线，构建"交通+应急+监管"的立体保障体系， 确保"免费不降质、客流有序导、消费有保障"。 作为此次新春热潮的"流量引擎"，钓鱼城景区的免费政策直接点燃了游客出游热情！1月16日以来，景 区接待游客10.21万人次，环比增长336.32%，其中区外游客占比达85.76%，创下客流历史新高。 上游财经-重庆晨报记者 杨新宇 合川文旅委供图 如果说钓鱼城免票是"引客之钥"，那"来合川过年"系列活动就是串起全城的"消费链条"！活动围绕游名 城、品美食、买年货、忆年味四大板块，推出10项子活动，精准对接游客多元需求，让免票政策的"溢 出效应"持续释放。 ...

Core Viewpoint - Heilongjiang Province is launching a series of cultural and tourism activities themed "Ice and Snow World, Dragon Horse Spirit" for the upcoming Spring Festival, aiming to provide a vibrant and festive experience for both locals and tourists [1]. Group 1: Tourism Activities - The province has introduced ten major travel routes for the Spring Festival, including "Snowy Adventure," "Northern Health and Wellness," and "Polar Crossing," featuring over a hundred unique tourism routes that offer experiences such as ice and snow tourism, rural tourism, educational travel, and border tourism [3]. - Specific routes include the "Harbin-Yabuli Snow Tourism Loop," "Qiqihar Snowy Crane Town," and "Mudanjiang Snowy Rhythm," among others, designed to showcase the region's winter charm [3]. Group 2: Cultural Exhibitions - Over 200 exhibitions and activities are planned, including the "National Treasures Gathering in Ice City" exhibition and various cultural showcases related to the Year of the Horse, allowing visitors to appreciate precious artifacts and traditional craftsmanship [5]. - Notable exhibitions include "Horse Dance New Year" and "Non-heritage Celebrating the New Year," which aim to deepen the understanding of traditional culture [5]. Group 3: Performing Arts - The second "Passionate Ice and Snow" tourism performance season has commenced, featuring over a hundred artistic performances across various venues, including theaters, tourist attractions, and urban areas, enhancing the cultural atmosphere during the New Year [7]. - Performances include "Gorgeous Beijing Opera" and interactive parades, making cultural experiences accessible to the public [7]. Group 4: Traditional Customs - More than 250 traditional activities are scheduled, such as the Harbin Ice Lantern Festival and various folk events, allowing tourists to immerse themselves in local customs and the festive spirit [8]. - Activities include snowball fights, dumpling-making competitions, and traditional dance performances, showcasing the vitality of the "Dragon Horse Spirit" [8]. Group 5: Shopping Promotions - Key commercial enterprises in the province are launching promotional activities, including discounts and gift offerings, featuring local products like "Heilongjiang Red Sausage" and "Qiqihar Barbecue" [9]. - The initiative aims to facilitate convenient shopping for tourists, highlighting the region's culinary and artisanal offerings [9]. Group 6: Special Activities - To enhance the value of visitors' experiences, Heilongjiang is introducing the "2026 Happy Shopping" special event during the Spring Festival, distributing over 200 million yuan in business and tourism consumption vouchers [10]. - This initiative invites tourists from all over to enjoy the unique flavors of the northern ice and snow [10].

Group 1 - The core message of the meeting is to enhance collaboration between the government and private enterprises to boost confidence and drive development in the region [1][9] - The meeting serves as a platform for entrepreneurs to voice their concerns and suggestions, emphasizing the need for a better business environment, stronger policy support, and broader market opportunities [3][4] - Immediate responses from government officials to entrepreneurs' concerns demonstrate a commitment to efficient problem-solving and support for business expansion [4][9] Group 2 - Entrepreneurs expressed optimism about the improving business environment, highlighting the government's role as a strong backing for private enterprises [7][8] - The county has implemented a series of measures to streamline administrative processes and provide tailored support for businesses, ensuring projects can commence quickly [8] - The meeting reinforced the importance of practical actions and efficiency in addressing entrepreneurs' needs, transforming their concerns into actionable government responses [9][10] Group 3 - Companies are planning to expand their operations and innovate, with specific goals such as establishing a significant automotive supply chain and enhancing their technological capabilities [10] - The dialogue at the meeting is seen as a vital step in aligning government policies with the actual needs of businesses, fostering a conducive environment for high-quality development [5][9] - The overall sentiment among entrepreneurs is one of determination to leverage the supportive policies and improve their competitive edge in the market [7][10]

Investment Rating - The industry investment rating is "stronger than the market," indicating that the industry index is expected to outperform the market by more than 5% over the next six months [25]. Core Insights - The food and beverage sector has shown strong performance, with a notable recovery in sales for Moutai and stable price increases as the restaurant supply chain enters the peak season for the Spring Festival. The current market liquidity is ample, and macro consumption policies are expected to support a continued recovery in consumer demand [3][4]. - The tourism sector is experiencing a release of pent-up demand, with leading companies in travel and retail expected to benefit from improved sales as the Spring Festival approaches. Companies that can quickly adapt to changing consumer needs are recommended for investment [3]. - The beauty industry is growing steadily, with a focus on companies that can respond rapidly to market dynamics and integrate products, brands, and channels effectively [3]. - In the jewelry sector, there are promising investment opportunities in gold and jewelry brands that have the potential for market share growth and improving operational performance [3]. - The food and beverage sector is divided into high-end liquor, mid-range liquor, and local wines, with leading companies expected to gain market share due to their superior brand management and market strategies [3][17]. Summary by Sections Market Review - During the week of February 2-6, 2026, the CSI 300 index fell by 1.33%. The food and beverage sector rose by 4.44%, outperforming other sectors such as textiles and apparel (+2.23%) and home appliances (+1.15%) [4][5]. Social Services - The hotel market in first-tier cities shows structural differences, with Shenzhen experiencing significant growth in both occupancy rates and average room prices, while Beijing and Guangzhou face declines [9]. - Hainan's duty-free shopping reached 4.53 billion yuan in January 2026, with a 44.8% year-on-year increase in shopping amounts [9]. - The beauty category on Tmall saw a 24% year-on-year increase in sales in January 2026, indicating strong consumer interest [9]. Food and Beverage - Alcohol - Moutai's prices have increased, with the 2022 whole box price at 1,930 yuan per bottle, up 10 yuan from the previous week, and the 2022 bulk price at 1,880 yuan, up 40 yuan [17]. - The overall performance of liquor companies is expected to improve, with a focus on high-end and mid-range products [3][17]. Food and Beverage - Consumer Goods - The at-home dining market, represented by companies like Guoquan, is expanding, with a focus on product, channel, and supply chain integration [3]. - The dairy sector is seeing improvements in supply-demand relationships, with leading companies entering a recovery phase [3]. - The restaurant supply chain is entering the Spring Festival stocking season, with a stabilization in industry conditions [3].

"上午在北京感受皇家文化的厚重，下午到天津体验民俗曲艺的鲜活……"在北京站熙攘的人群中，来自河北的游客周先生一家正登上Y971次"津旅时光号"列 车，他们的旅程不再指向单一的城市终点，而是由一个移动"文旅空间"精心编织的京津冀文旅新风景。 站在京津冀协同发展的新起点上，京津冀三地联合编制了《现代化首都都市圈空间协同规划（2023—2035年）》。规划提出，促进商旅文体融合发展。 "津旅时光号"北京线路自2026年元旦开行以来，主打双城短途文化体验及城市观光体验，成为三地文旅协同发展的澎湃活力与无限可能的生动映照。"这趟 列车就像一个移动的'文旅体验馆'，把三地的精华都串了起来。"在周先生看来，"津旅时光号"正以铿锵的车轮节奏，奏响三地资源共享、市场共拓、产业共 兴的协奏曲。 飞驰"会客厅" 开启生活新形态 车身缀满津门地标元素，车厢串联京津冀文化脉络……登上"津旅时光号"文旅专列，仿佛走入一座 "移动的城市会客厅"。列车内，近代工业底蕴与海河风 情交融，非遗装饰随处可见；利顺德1863咖啡与天津老味刨冰碰撞出味觉盛宴，"京剧遇上相声"的沉浸式演艺让京韵津味相映成趣。这种"胡同遇上洋楼"的 文化表达，精准契合亲 ...

Core Viewpoint - The "Jin Travel Time Train" serves as a mobile cultural tourism space, enhancing the integration of cultural and tourism experiences across the Beijing-Tianjin-Hebei region, promoting resource sharing and collaborative development among the three areas [3][5][16]. Group 1: Train and Cultural Experience - The "Jin Travel Time Train" began operations on January 1, 2026, focusing on short-distance cultural and sightseeing experiences between Beijing and Tianjin, reflecting the vibrant collaboration in cultural tourism [3][5]. - The train features elements from Tianjin's landmarks and cultural heritage, creating an immersive experience that appeals to families and young travelers [4][5]. - The train's operation has led to a surge in one-day and two-day trips, stimulating a "double city check-in" consumption trend, enhancing core consumption scenes in tourism and dining [5][11]. Group 2: Collaborative Development - The Beijing-Tianjin-Hebei region has established a "Modern Capital Metropolitan Area Spatial Coordination Plan (2023-2035)" to promote the integration of commerce, tourism, culture, and sports [3][5]. - The train is viewed as a "cultural business card," facilitating tourism consumption and achieving mutual benefits for the three regions [5][10]. - The collaboration has resulted in the establishment of various cultural alliances and events, such as the 13th China Art Festival, which attracted nearly 200,000 participants offline and over 300 million online [10][15]. Group 3: Future Plans and Initiatives - Future plans for the train include developing themed routes focusing on Beijing's ancient culture and Tianjin's historical experiences, connecting key attractions and enhancing cross-regional service integration [5][16]. - Tianjin has launched 478 premium tourism routes, including 112 themed routes related to the Beijing-Tianjin-Hebei region, promoting cultural heritage and seasonal tourism activities [11][15]. - The ongoing initiatives aim to strengthen the "Happy Travel Beijing-Tianjin-Hebei" regional brand, driving regional consumption and industry integration [16].