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“年轻态”产品居双节市场C位
Huan Qiu Wang· 2025-09-29 02:22
来源:人民日报海外版 此外,越来越多的年轻人对在地文化感兴趣,希望在旅途中体验当地居民的日常生活。9月以来,美团 旅行平台上,"早市附近酒店"搜索量同比上涨70%,吉林集安早市、沈阳小河沿早市等入选十大热搜早 市目的地。 "相比打卡,更爱体验",已成为年轻游客出游的重要趋势,"人少景美,体验独特"的目的地尤受欢迎。 马蜂窝大数据显示,"十一去哪人少"相关搜索热度大幅上涨,县级宝藏小城成"反向出行"首选目的地。 阿尔山、腾冲、敦煌、婺源、延吉、香格里拉等目的地,凭借独特风光与高性价比体验,吸引年轻游客 前往休闲。 新技术的应用,则为年轻人探索新玩法、新体验提供了更多便利和可能性。 近日,飞猪AI"问一问"在"行程助手""智慧交通顾问""酒店顾问"等角色外,新增"拼假规划师"。用户打 开"问一问"点击"为我规划行程",或要求它规划假期旅行方案,"问一问"会自动查询放假安排,并为用 户智能计算多种方案,如"不请假"或"向前请3天""向后请3天"拼假等,涵盖主要的机酒行程和预算等信 息。用户可以选择满意的方案,进一步了解包括往返机票、入住酒店、景点、餐馆以及游览亮点、整体 预算等在内的详细规划。 游客在江苏省扬州市瘦 ...
双节假日即将拉开序幕:酒店民宿预订率均超去年
Feng Huang Wang· 2025-09-29 01:16
Group 1 - The upcoming Mid-Autumn Festival and National Day holiday is driving a surge in travel bookings, with Tuniu reporting a week-on-week increase in travel product reservations for the holiday period [1] - Domestic travel bookings are particularly strong, with self-driving and free travel products seeing over 60% week-on-week growth, while group travel bookings have increased by over 50% [1] - Hotel and homestay bookings are also on the rise, with Huazhu Group reporting a 3 percentage point increase in overall booking rates compared to last year, with first-tier cities like Beijing leading the way [2] Group 2 - The "拼假" (Pinyin: pīn jià) trend is contributing to increased travel interest, with a 26% year-on-year rise in bookings for travel products from September 26 to September 28 [3] - Popular destinations are seeing significant increases in hotel search and booking volumes, particularly in cities like Beijing, Shanghai, and Chengdu, as well as lesser-known locations [3] - Tujia reported a 10% year-on-year increase in homestay bookings from September 27 to September 30, with a notable proportion of "post-00s" travelers [3] Group 3 - Flight prices for certain routes are at "floor prices," making them attractive for travelers, with one-way tickets from Beijing to Urumqi priced just over 1,000 yuan [4] - Meituan Travel identified the top 10 destinations for the holiday, including Hainan, Xinjiang, and Yunnan, with some flights experiencing price drops [4] - Despite some price reductions, overall flight prices for the holiday period remain higher than last year [4][6] Group 4 - Popular domestic routes are maintaining high prices as the holiday approaches, with specific routes like Shanghai to Kunming priced at 1,200 yuan and Beijing to Sanya at 2,698 yuan [5][6] - Airlines are dynamically adjusting ticket prices based on real-time sales and inventory, leading to some price drops before the holiday [4][6]
第三方平台“抢票加速”真有用还是玩噱头?
Xin Hua Wang· 2025-09-28 23:26
然而,"抢票加速"服务有用吗?近日,江苏省消保委体验人员在9家第三方平台以及12306平台,分 别体验购买南京南至秦皇岛的G1236次列车火车票、南京南至北京南的G4次列车火车票。体验结果显 示,在南京南至秦皇岛线路中,12306平台最先出票,部分第三方平台出票晚于12306平台,其中有一家 平台的出票时间比12306平台候补出票时间晚了大约1天19小时。有4家平台未抢到票。 在南京南至北京南线路中,12306平台最先出票,部分第三方平台出票晚于12306平台,其中有一家 平台的出票时间比12306平台候补出票时间晚了8个多小时。有4家平台未抢到票。 除了抢不到票、出票慢之外,一些第三方平台还存在诱导消费行为。江苏省消保委体验人员在某在 线旅游平台购买南京南至北京南G4次列车火车票时(二等座票价为533元/张),本打算购买45元的专人 抢票服务。然而,该平台确认订单界面中"光速抢票、成功率更高"相关按钮以醒目的橙色在右下角呈 现,与用户习惯的"确认""下一步"等操作按钮位置一致,体验人员误以为是"确认服务必经步骤",未能 第一时间识别其为"额外加速服务",误触发付费操作,导致额外支付50元,最终实际支付的抢票 ...
中秋国庆旅游市场迎热潮 深度体验成主流
Zhong Guo Zheng Quan Bao· 2025-09-28 20:56
Core Insights - The upcoming "super golden week" combining the Mid-Autumn Festival and National Day is driving a significant increase in travel demand, with a notable rise in cross-province and outbound travel bookings [1][2][8] - Travelers are increasingly prioritizing emotional value, time efficiency, and cost-effectiveness in their travel decisions, shifting from mere sightseeing to immersive experiences [2][3][4] Travel Preferences Transformation - Cross-province travel orders have surged by 45% year-on-year, with a 58% increase in bookings for inter-provincial border cities [2] - Popular destinations include cities that offer a blend of cultural and natural experiences, such as Zhaotong and Hezhou, with order growth of 95% and 88% respectively [2] - Travelers are now more inclined to seek "pan-destination" recommendations, focusing on experiences rather than specific landmarks, with searches for keywords like "less crowded" and "affordable" doubling [2][3] Emotional Value and Experience - Emotional value is becoming a core factor in destination selection, with a 60% increase in searches for distant hotels on travel platforms [3] - There is a growing preference for complex travel products that combine scenery, culture, and experiences, such as temple retreats and local craft workshops [3] Cost-Effectiveness in Travel - The trend of flexible travel times and cost-effective destinations is evident, with some locations still offering lower prices compared to last year [4] - Over 30% of travelers are utilizing "3 days off for 12 days" strategies to extend their holidays, leading to significant savings on flights [4][5] Diverse Travel Patterns - The booking rhythm for the holiday has advanced by approximately 3.5 days compared to last year, with a notable increase in multi-destination travel [5] - There is a marked rise in car rentals, particularly for SUVs and family-friendly vehicles, reflecting a shift towards more personalized travel experiences [6] Outbound and Inbound Travel Growth - Both outbound and inbound travel markets are experiencing robust growth, with popular short-haul destinations like Japan and Thailand, as well as emerging long-haul destinations [7] - The introduction of visa-free policies for several countries has further stimulated outbound travel, with significant increases in hotel bookings for destinations like Egypt and Uzbekistan [7][8] - The inbound market is also thriving, with a 75% increase in bookings from Russian tourists following the mutual visa exemption policy [7][8]
中秋国庆旅游市场迎热潮深度体验成主流
Zhong Guo Zheng Quan Bao· 2025-09-28 20:46
去哪儿大数据研究院研究员蔡木子对记者表示,近一个月,用户对国庆旅游目的地询问量大增,询问最 多的关键词是"人少""不挤""不贵"。大家更倾向于"泛目的地"推荐,即明确具有某一类特质的景区,例 如"赏秋""红叶""海边"搜索量环比8月上涨两倍。这反映出游客不再执着于特定打卡点,而是更关注旅 行体验的本质。 ● 本报记者 杨梓岩 中秋与国庆双节叠加形成的8天"超级黄金周"临近,旅游市场已全面进入预订高峰。来自在线旅游平台 的数据显示,今年假期出游意愿显著提升,跨省游、出境游预订量同比大幅增长,旅客出行方式更趋多 元。火车票开售即秒光,机票搜索量迅速攀升。 在假期延长、拼假策略流行的背景下,游客不仅关注目的地,更重视旅行体验的情绪价值与时间效率。 从"串游"多城到探索省际交界,从错峰出行到深度沉浸,旅游市场呈现出旺盛活力与结构性变化,反映 出消费者对高品质、高性价比休闲生活的持续追求。 旅游偏好深度转型 今年国庆假期与中秋相连,形成长达八天的"超级黄金周",激发出多样化的旅行需求。携程数据显示, 截至目前,中秋国庆假期跨省游订单量同比增长45%。情绪价值、时间效率与性价比已成为影响出行决 策的三大关键要素,旅客出游 ...
同程旅行全资收购新生支付,工商信息已变更
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-28 12:01
Group 1 - Tongcheng Travel (0780.HK) has completed the acquisition of 100% equity in Newborn Payment through its subsidiary, eLong, enhancing its financial services by adding a payment segment [1][2] - Newborn Payment, originally established in 2008, is a licensed third-party payment platform in China, recognized as the only legal payment institution in Hainan Free Trade Port, and has a comprehensive payment service structure [1][2] - The acquisition is strategically significant for Tongcheng Travel, as it allows for improved fund flow management, reduced transaction costs, and enhanced settlement efficiency, while also providing compliant funding channels for its financial services [3][5] Group 2 - The financial layout of Tongcheng Travel began in 2015 with the establishment of Tongcheng Jinfu, which aimed to invest 1.5 billion RMB to optimize its financial ecosystem [2] - The acquisition aligns with industry trends where competitors like Meituan and Ctrip have also entered the payment sector, indicating a shift towards integrated financial services within the travel industry [3][5] - The strategic value of obtaining a payment license is emphasized, as it allows for a closed-loop financial ecosystem, which is crucial for online travel agencies (OTAs) to meet regulatory requirements and enhance their competitive edge [6]
同程集团关联公司艺龙网全资收购新生支付 补齐支付短板
Xi Niu Cai Jing· 2025-09-28 10:25
Group 1 - The core point of the article is that Yilong Network, a subsidiary of Tongcheng Group, has acquired 100% equity of Newborn Payment, thereby obtaining a payment license, indicating intensified competition in the travel industry's "traffic-scenario-payment" closed loop [1] - The acquisition follows similar moves by major OTA platforms such as Ctrip, Meituan, and Fliggy, highlighting a trend of consolidation in the industry to enhance payment capabilities [1] - Newborn Payment was established in 2008 with a registered capital of 100 million yuan and obtained a payment business license from the People's Bank of China in 2011, which is valid until May 2026 [1] Group 2 - Following the completion of the transaction, there have been changes in the legal representative, directors, and senior management of Newborn Payment, with updates to the licensing information expected to be disclosed soon by the central bank [1]
国庆中秋假期国内游热门目的地榜单,南京位列第五
Yang Zi Wan Bao Wang· 2025-09-28 07:58
自国庆中秋假期火车票发售以来,高铁游热度水涨船高。途牛截至目前最新预订数据显示,北京、成 都、上海、杭州、西安、重庆、南京、苏州、贵阳、郑州等目的地更受高铁游用户青睐,预订热度排名 靠前。 国庆中秋假期出境游热门目的地方面,日本、印度尼西亚、马尔代夫、马来西亚、新加坡、泰国、意大 利、法国、瑞士、德国等是截至目前途牛用户预订的热门。 境内游方面,在打包旅游产品预订中,自驾游、自由行和跟团游产品均展现出强劲的增长势头。其中, 自驾游和自由行产品预订出游人次环比上周增长超60%,跟团游产品预订出游人次环比上周增长超 50%。国庆中秋假期出游的酒店、机票预订,也都在本周进入集中预订的又一个高峰。 此外,本周以来,黄山、日照、阿坝州、苏州、上饶、郑州、开封、天津、湖州、宜昌等目的地预订热 度增幅显著,预订出游人次环比上周均实现了一倍以上的快速增长。 扬子晚报网9月28日讯(记者 徐昇)国庆与中秋佳节双节将至,记者从途牛旅游网获悉,截至目前最新 预订情况,上海、北京、成都、杭州、南京、广州、重庆、西安、三亚、青岛,位列途牛"国庆中秋假 期境内游热门目的地榜单"前列。 ...
假期国内机票预订量已超1019万张 热门目的地出炉
Yang Shi Xin Wen· 2025-09-28 06:33
机票预订进入高峰期 出行热度持续走高 航旅纵横大数据显示,截至9月26日,2025年国庆中秋假期国内航线机票预订量已突破1019万张,日均预订量较去年同期增长约6%。 从目的地来看,传统一线及核心枢纽城市继续保持强劲吸引力。与此同时,随着全国大部分地区秋意渐浓,温暖的海岛度假成为不少游客的选择。 今年国庆中秋假期中小机场表现亮眼,日均机票预订量同比增幅达18%。尤其是新疆范围内包括吐鲁番、塔城、莎车等在内的9个支线机场机票预订量同比 增幅均超过五成。其中,吐鲁番预订增幅达到1.5倍,领跑全国,塔城的预订增幅也超过1倍。 中秋国庆假期将至,机票预订进入高峰期,民航出行市场热度持续走高。这个假期出行有哪些不一样的选择?哪些又是热门的目的地? 外国游客预订覆盖近百城 今年的国庆中秋假期预计从9月29日,也就是明天开始进入出行高峰,除了国内出游热度高涨之外,不少外国游客也来中国感受节日氛围,机票酒店预订覆 盖了全国近百个城市。 感受节日氛围 今年国庆中秋假期,长线出境游热度高涨。在线旅游预订平台数据显示,截至9月26日,出入境航线机票预订量超过80万张。国际酒店预订已覆盖全球2852 个城市。另一方面,不少外国游客也 ...
中秋国庆假期“串游”“赏秋”成风,浙江旅游热度攀升
Xin Hua Wang· 2025-09-28 03:51
价格方面的高性价比也是游客关注的重点。截至假期前两周,仍有部分目的地机票与酒店价格尚未 大幅上涨,性价比突出。境内如青海黄南、广西来宾、海南澄迈、广东云浮、四川眉山等地酒店价格低 于去年同期。出境方面,西双版纳-万象机票含税低于500元,贵阳-香港、西安-金边低于700元;酒店方 面,马尼拉间夜均价不到400元,雅加达、冲绳间夜均价低于700元。 重打卡更重体验,"赏秋"成国庆旅游搜索关键词 今年国庆假期恰逢中秋节,形成长达八天的"超级黄金周",如果额外请假三天,还可拼出长达十二 天的超长假期。这一特殊假期结构,激发出多样化的旅行需求。 近日,携程、飞猪、去哪儿三大旅游平台相继发布国庆旅游趋势预测报告,今年的黄金周旅游会有 哪些新亮点呢? "串游"趋势明显,高性价比目的地受青睐 在宝贵的假期,旅客非常重视时间利用效率,今年中秋国庆假期的多目的地"串游"趋势更明显,越 来越多的游客希望一个长假玩转多个城市。飞猪数据显示,截至目前包括机票、火车票、用车等在内的 交通服务人均预订量较去年增长约4.2%,且有进一步上涨势头。其中高铁和"飞机+高铁"的"串游"特征 尤为显著,人均预订量较去年增长7%。同时,典型的多目的 ...