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上海点亮文旅消费“新夜态”
Xin Lang Cai Jing· 2025-10-02 00:08
Core Insights - The article highlights the thriving night economy in Shanghai, driven by initiatives such as late-night consumption vouchers and extended operating hours for businesses [2][4][11] - The Shanghai Tourism Festival has integrated night consumption as a core component, promoting various themed activities to enhance the night economy [4][5] Group 1: Night Economy Initiatives - Shanghai has introduced night-specific consumption vouchers that can be used after 10 PM, encouraging spending in key areas like New Heaven, Yuyuan Garden, and Nanjing Road [2][11] - The city has launched five major themes for the tourism festival: night appreciation, night entertainment, night dining, night shopping, and night activities, aimed at boosting night-time consumer engagement [4][5] Group 2: Business Adaptations - Yuyuan Garden has become a popular night destination, featuring a night-time museum experience that combines traditional culture with modern light shows, attracting visitors to explore until late [1][4] - New Heaven has extended its operating hours, with many establishments now open until 2 AM, resulting in a 20% increase in average spending per customer during night hours [5][6] Group 3: Consumer Behavior - The introduction of deep discounts on dining vouchers has significantly increased late-night foot traffic, with some restaurants reporting a surge in sales during these hours [9][11] - In Nanjing Road, traditional shops have also extended their hours, leading to a 60% increase in sales for late-night meal packages, as consumers prefer to shop and dine later to avoid long queues [9][11] Group 4: Future Developments - The local government plans to continue enhancing the night economy by optimizing outdoor dining spaces and improving lighting environments, aiming to create a vibrant cultural and consumer experience [14]
吴江新启用10个东太湖驿站
Xin Hua Ri Bao· 2025-10-01 23:36
9月28日上午,沿着吴江东太湖岸线跑步锻炼的王丽丽惊喜地发现,步道临湖一侧新增了一座"跑者 驿站"。走进驿站,各类设施令她眼前一亮:空调、沙发、桌椅、卫生间、自动售货机等一应俱全,可 实现"一站式"休憩补给。更贴心的是,里头还配备了一台自动体外除颤器,为运动安全保驾护航,并设 有共享智慧淋浴房,手机扫码即可免费预约淋浴。"设施非常齐全,真是为我们跑友办了一件实实在在 的好事!"王丽丽欣喜地说。 当天,10座全新的东太湖驿站在吴江东太湖生态旅游度假区(太湖新城)同步启用,它们如同珍珠 般串联于湖畔绿道之间,让多元服务触手可及。 旅游驿站是指为游客提供休憩补给、文化展示、购物体验等服务的公共旅游场所及附属设施。在东 太湖沿线加码布设旅游驿站,吴江意在破解客流量激增与公共服务设施供给不足之间的矛盾。 作为苏州南部重要的生态文旅板块,东太湖度假区历经10余年规划建设,逐步构建起一条融合运 动、时尚、艺术与生态的太湖风光带,旅游热度、人气流量持续攀升,去年更是成功晋升为国家级旅游 度假区。官方数据显示,2024年度,当地共计接待游客400万人次,同比增长5.26%;实现旅游收入18 亿元,同比增长20%。 游客量"水涨 ...
东台绘就“诗与远方”新画卷
Xin Hua Ri Bao· 2025-10-01 23:36
清晨,以热气腾腾的鱼汤面开启味蕾之旅;上午,漫步黄海森林公园轻嗅草木芬芳;下午,在条子 泥湿地赶海踏浪;傍晚,于海春轩塔沐浴落日余晖;夜晚,融入西溪古镇灯火璀璨的市集……在东台, 这些多层次、沉浸式体验正吸引越来越多游客前来打卡,感受"诗与远方"的完美交融。 近年来,东台市紧扣"文旅强市"目标,构建"世遗引领、非遗示范、乡村带动、全域联动"新格局, 走出一条文化价值驱动、生态人文互促的县域文旅融合创新之路。日前,东台市成功入选第二批江苏省 文化和旅游产业融合发展示范区,系盐城唯一。 在文化赋能方面,东台系统梳理三大文化脉络:非遗领域,发绣新晋国家级非遗,陈皮酒工旅艺术 中心、晏溪书院成为传统文化体验新空间;红色文化方面,新四军一师纪念馆、巴斗老船长之家等被纳 入旅游动线;农耕文化方面,打造"14镇18村"乡村旅游体系,建成10余个特色场馆、6个民宿集群。五 烈镇甘港老家景区以"一馆三园"为核心,年接待游客超30万人次,通过特色民宿、农家乐、田园小火车 等项目,将美丽景色转化为美丽经济。 通过创新融合模式,东台不断丰富文旅体验。"生态康养+旅游"围绕中医药文化旅游、森林康养、 乡村旅居等特色,推出10条康养线路 ...
陕西文旅市场迎来开门红
Shan Xi Ri Bao· 2025-10-01 23:26
Core Insights - The tourism market in Shaanxi is experiencing significant activity during the National Day holiday, with a notable increase in both foot traffic and revenue compared to the previous year [1][2] Group 1: Tourism Revenue and Visitor Statistics - On the first day of the holiday, the Shaanxi national-level night cultural tourism consumption area recorded 525,900 visitors and generated revenue of 47.59 million yuan, marking year-on-year increases of 2.42% and 8.07% respectively [1] - Key revenue contributors include Xi'an's Datang Night City pedestrian street with 16.09 million yuan, Taibai Mountain National Resort with 13.61 million yuan, and Xi'an Beiyuanmen Historical and Cultural Street with 7.02 million yuan [1] Group 2: Cultural Activities and Community Engagement - A total of 1,466 various online and offline public cultural activities were held across the province, benefiting approximately 592,500 people, which represents a year-on-year growth of 7.87% and 8.88% respectively [2] - The "Three Museums and One Station" services reached 347,900 visits, showing a significant increase of 32.4% [2] - Non-heritage activities included 347 events, with 70 non-heritage market activities and 72 non-heritage performance events, attracting over 659,000 participants [2] Group 3: Regional Cultural Initiatives - Weinan City hosted public cultural service performances and exhibitions, including a theme exhibition on Chinese calligraphy and a local opera competition [3] - Yulin City implemented a "culture + scenic area" strategy, organizing over 110 diverse cultural and tourism activities, including a food festival and cultural experiences [3]
好资源+好创意提升旅游体验
Jing Ji Ri Bao· 2025-10-01 22:26
近年来,金秀巧妙地将文旅与康养等产业相融合,推出康养清凉旅游新体验。金秀瑶族自治县瑶医医院 院长梁琼平介绍,医院康养中心年接待游客突破5万人次,有效促进中草药种植、旅游康养等多业态协 同发展。 通过清凉旅游新模式的打造,金秀将天然"空调房"转化为文旅"热引擎"。今年上半年,该县接待游客 559.57万人次,实现旅游收入52.41亿元,同比增长18%。 今年以来,广西文旅部门紧扣当地生态优良、山水清凉的资源禀赋,通过全方位挖掘、多角度创新、多 场景呈现,持续打造特色旅游产品,为游客提供多样化体验,为广西文旅市场注入新活力。 不久前,2025白裤瑶瑶年节暨爽在南丹·洞天盛境音乐派对在南丹县瑶望天下景区·洞天盛境举行。当地 创造性地将清凉资源与民俗节庆、音乐节等相融合,吸引大量游客前来体验。 位于广西来宾市金秀瑶族自治县的大瑶山盘王界景区怪石嶙峋、奇峰插云,素有广西版"小张家界"美 誉,每每吸引众多游客前来打卡。 "在景区内,既能沉浸于瀑布的清凉与原始森林的葱郁,也能欣赏瑶族歌舞表演,还能感受悬崖栈道与 吊桥的惊险刺激,品尝瑶家竹筒饭、火熏腊肉等烟火气美食。"大瑶山盘王界景区导游黄国丽说。 以"一河、百窗、千谷"闻 ...
今年波黑塞族共和国的旅游业收入同比增长5%
Shang Wu Bu Wang Zhan· 2025-10-01 15:07
(原标题:今年波黑塞族共和国的旅游业收入同比增长5%) 波黑塞族共和国旅游局局长科斯塔丁·瓦西奇告诉记者,与去年同期相比,波黑塞族共和国的旅游 收入增长了5%,塞族共和国积极参加欧洲及世界各地的旅游展会,向世界展示了塞族共和国丰富的旅 游资源。 波黑塞族共和国贸易与旅游部代表耶莱娜·加夫里洛维奇强调,该部正计划参加在塞萨洛尼基、诺 维萨德、克拉古耶瓦茨等地举行的旅游展会,并将展现塞族共和国的最佳形象,以吸引更多游客到来。 (驻波黑使馆经商处) 波黑塞通社9月27日报道。波黑塞族共和国的70多名旅游工作者在兹沃尔尼克参加为庆祝世界旅游 日(9月27日)举行的工作会议。会议指出,今年塞族共和国的旅游业收入有所增加。 ...
黄金周看点 | “票根经济”在多地升温,小票根撬动大消费
Xin Hua Cai Jing· 2025-10-01 13:44
新华财经上海10月1日电(贾立歆)今年国庆中秋双节期间,全国多地重磅体育赛事陆续开幕。2025中 国网球公开赛、2025年WTT中国大满贯(世界乒乓球职业大联盟中国大满贯)、2025上海劳力士大师 赛……这些赛事不约而同地玩起了"票根经济",让票根不再是简单的纪念品,而是变成了能兑换咖啡、 游览景区甚至入住酒店的"万能折扣券"。一张张看似简单的赛事票根,正成为连接体育激情与城市消费 的关键纽带。 赛事扎堆开幕,票根经济悄然兴起 在北京,中国网球公开赛与WTT中国大满贯两大赛事同期举行,催生出"赛事+商圈"的创新消费模式。 在湖北,29场体育赛事和2场消费季活动将在双节期间举办,涵盖竞技体育、群众体育和数字体育等多 个领域,湖北省体育局还联合商圈、酒店、景区推出"知音湖北·票游荆楚"权益兑换机制,延伸消费链 条。与此同时,内蒙古"蒙超"联赛、重庆"渝超"联赛等地方赛事也纷纷加入"票根经济"行列,让体育流 量转化为消费增量。 票根经济,正悄然改变着传统的消费模式。它让票根从消费的"终点凭证"转变为"起点凭证",推动单一 消费向链式体验转变。这张曾经只证明观众"来过"的纸片,如今被赋予了新的使命,成为一张"城市体 ...
奔赴全国2000城!国庆首日出游热度飙升
Core Insights - The tourism market in China experienced a significant surge during the National Day and Mid-Autumn Festival holiday, with a notable increase in both domestic and international travel demand [1][9]. Traffic and Congestion - On October 1, major highways in China faced severe congestion, with an average congestion mileage of 2,193.62 kilometers, a 30.11% increase compared to the same period last year [3]. - The peak congestion occurred at 23:30 on September 30, reaching 6,566.82 kilometers [3]. - The top congested highway segments included Jiangsu Changzhou, Guangdong Qingyuan, and Liaoning Dalian [4]. Travel Trends - There was a significant increase in hotel bookings in popular tourist cities from September 27 to 30, with a growth of over 30% attributed to travelers taking extended holidays [5]. - The top 20 popular destinations for hotel bookings on October 1 included major cities like Beijing, Shanghai, and Chengdu [7]. International Travel - The number of foreign travelers flying domestically on October 1 increased by over 40%, with popular destinations including Shanghai, Beijing, and Guangzhou [9]. Scenic Spots and Attractions - Popular scenic spots saw a threefold increase in vehicle demand compared to normal days, with significant congestion around these areas [12]. - The top ten scenic spots for ticket bookings included attractions like Jiuzhaigou and Universal Studios Beijing [14]. Museum Visits - Museums experienced a surge in visitor numbers, with the Palace Museum seeing a 146.28% increase in visitor index compared to regular days [15][16]. - Other notable museums with high visitor interest included the National Museum of China and the Terracotta Army Museum [15][16].
黄金周首日文旅消费观察:“AI避堵”与品质出游成新景,广东订单增幅领跑全国
Sou Hu Cai Jing· 2025-10-01 12:09
Core Insights - The 2025 National Day and Mid-Autumn Festival "Super Golden Week" has commenced with a record expected passenger flow of over 340 million nationwide on October 1, marking a historical peak [1] Group 1: Travel Trends - Family travel has become the dominant force, with 43% of travelers being family groups, an increase of 3 percentage points from last year [4] - The demand for self-driving trips is also surging, with car rental orders on the platform increasing by 80% year-on-year [6] - The average rental period for cars has extended from 3.7 days last year to 4.8 days this year [11] Group 2: Regional Performance - Guangdong has shown significant growth in tourism orders, with an overall increase of 27% year-on-year, and specific cities like Guangzhou and Shenzhen seeing increases of 25% and 39% respectively [2] - Cross-province travel accounted for 53% of total travel, with Guangdong-Hong Kong-Macau travel at 15% and outbound travel at 32% [2] Group 3: Cultural and Educational Tourism - There is a notable increase in museum visits, with the Palace Museum's visitor index rising by 146.28% compared to normal days [17] - Customized travel orders have increased by over 40%, indicating a preference for local experiences and cultural immersion [18] Group 4: Cross-Border Travel - The outbound and inbound tourism markets are recovering simultaneously, with Guangdong playing a pivotal role as a hub for cross-border travel [19] - On the first day of the holiday, the number of foreign travelers flying into China increased by 40% year-on-year [19] Group 5: Smart Travel Solutions - The use of AI for travel planning has surged, with the travel assistant's peak access volume increasing nearly threefold compared to normal days [15] - Over 30% of inquiries are related to avoiding congested routes and discovering lesser-known destinations [15] Group 6: Economic Impact - The overall tourism consumption is transitioning from scale expansion to quality enhancement, with a significant increase in hotel occupancy rates in popular cities [21] - The average price of domestic flights is expected to drop by over 30% during the holiday period, further stimulating the holiday economy [21]
文旅市场开门红 解锁三大新趋势
Core Insights - The national cultural tourism market experienced a strong start during the National Day and Mid-Autumn Festival holiday, with an expected flow of over 340 million people on October 1, marking a historical peak [1] - There is a significant increase in long-distance and customized travel orders, reflecting a strong consumer demand for in-depth travel experiences [2][3] Group 1: Travel Trends - The total inter-regional movement of people during the 8-day holiday is projected to reach 2.36 billion, averaging about 295 million per day, a 3.2% increase from the previous year [3] - Self-driving travel is expected to account for approximately 80% of total travel, with an estimated 1.87 billion self-driving trips [3] - Customized travel orders have seen a year-on-year increase of over 40% during the holiday period [2][3] Group 2: Regional Insights - Cities located at provincial borders are attracting more tourists, with significant order growth in cities like Zhaotong (70%), Ganzhou (57%), and Shiyan (43%) [7] - The demographic of travelers has shifted, with younger tourists (ages 18-35) becoming the main consumer group during the holiday, seeking unique experiences [7] Group 3: Cultural and Thematic Attractions - The integration of cultural and tourism sectors is a new trend, with family-friendly attractions like theme parks and museums remaining popular [9] - Ticket bookings for major attractions like Shanghai Disneyland and Universal Studios have increased by over 40% compared to last year [9] - Innovative cultural events, such as the immersive art show at the Shanghai Museum, are being introduced to attract younger audiences [10] Group 4: Cross-Border Travel - The average daily number of inbound and outbound travelers is expected to exceed 2 million during the holiday, driven by favorable visa policies and flight recoveries [14] - There is a notable increase in outbound travel bookings, with a nearly 40% rise in Shanghai tourists' bookings for international travel compared to last year [14] - Emerging destinations like Kazakhstan and Uzbekistan are gaining popularity among travelers [14]