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深圳成立科技体育产业基金,户外运动走向生活化与全民化
Huan Qiu Wang· 2025-09-15 00:59
Group 1 - Shenzhen has officially established a technology sports industry fund aimed at integrating high-quality enterprises in the sports industry, focusing on cutting-edge fields such as artificial intelligence and data analysis, high-end smart sports equipment, metaverse and virtual events, and digital cultural entertainment [1] Group 2 - China's sports industry total output reached 3.67 trillion yuan in 2023, with a year-on-year growth of 11.31%, moving towards the 5 trillion yuan target set for 2025 in the "14th Five-Year Plan for Sports Development" [4] - The number of people regularly participating in sports has grown to 521 million, driving the outdoor sports market to reach 522.7 billion yuan in 2024, with a year-on-year growth of 13.48%, surpassing the global market growth rate of 5.01% [4] - The market size of China's sports event operation industry reached 46.9 billion yuan in 2024, with a year-on-year growth of 9.84%, while the number of sports venues increased to 4.8417 million, indicating sufficient supply [4]
法国飓风伯努瓦:以极限运动为桥,链接中国体育市场的无限可能
Huan Qiu Wang· 2025-09-14 07:33
Core Insights - The 2025 Service Trade Fair in Beijing showcased over 60 offline enterprises, 350 online enterprises, and 40 international organizations, focusing on the theme "Sports City, Connecting the World" [1] - The French Hurricane Group aims to build the largest and most comprehensive extreme sports ecosystem in China, leveraging the country's potential to connect with global youth [1][3] Group 1: Market Potential and Growth - The Chinese sports market is recognized for its vast consumer base and growing enthusiasm for urban sports, indicating significant potential for extreme sports [3] - The Hurricane Group's initial entry into China in 2014 saw the introduction of the World Extreme Sports Tour in Chengdu, where the extreme sports sector was nearly non-existent [4] - By 2024, the World Extreme Sports Tour in Shanghai attracted over 55,000 spectators, demonstrating a shift in audience engagement and interest in extreme sports [4] Group 2: Globalization and Localization Strategy - The Hurricane Group emphasizes the importance of maintaining unified professional standards for extreme sports globally while adapting promotional strategies to local audience preferences [5] - The company plans to create an extreme sports carnival format that combines various sports and cultural elements to engage a diverse audience [5] Group 3: Infrastructure and Community Engagement - Post-event, professional venues will be made available for public use, allowing both professional athletes and amateurs to train in high-standard environments [6] - The company aims to collaborate with Chinese authorities to establish more extreme sports venues, enhancing accessibility for youth [6] Group 4: Technology and Sustainability - The Hurricane Group is exploring the integration of technology in extreme sports through media innovations like AI and VR, as well as training enhancements using data analytics [7] - The company is committed to sustainability, implementing eco-friendly practices in event operations, such as using electric vehicles to reduce carbon emissions [8] Group 5: Future Opportunities and Industry Ecosystem - The company sees potential in emerging extreme sports like drone racing and water sports, which could attract young audiences in China [8] - The Hurricane Group aims to engage in the broader Chinese sports industry ecosystem by collaborating with local enterprises and promoting extreme sports in schools [9] - The narrative of the Hurricane Group reflects the intersection of global sports service trade and the Chinese market, contributing to the high-quality development of China's sports industry [10]
走进服贸会:“在服贸会上播下合作的种子”
人民网-国际频道 原创稿· 2025-09-14 06:40
Core Insights - The 2025 Service Trade Fair features a vibrant sports service exhibition area, showcasing the integration of technology and sports, providing attendees with unique experiences [1][3] - The exhibition spans 7,650 square meters and includes five major sections: sports event services, sports technology services, outdoor and snow sports services, international exchange services, and sports industry services, attracting over 400 participating companies and more than 40 international organizations [3] - The event hosts forums such as the "High-Quality Development Conference of Sports Event Economy" and the "Outdoor Sports and Snow Economy Development Forum," gathering experts and entrepreneurs to share insights and discuss industry prospects [3] Company Perspectives - Enrique Garcia, General Manager of Seven Mira Sports in China, expresses excitement about the fair's scale and the role of technology in enhancing public engagement in sports [5][7] - Garcia highlights the success of Chinese athletes in urban sports, particularly in the recent Paris Olympics, which encourages youth participation and reflects a growing interest in urban sports in China [6][7] - The French company Wavelandes, involved in wave surfing technology, emphasizes the fair's role in establishing a foundation for entering the Chinese market and plans to develop a world-class surfing and tourism destination in collaboration with Chinese partners [11][12] Market Opportunities - The fair is seen as a crucial platform for promoting global service trade, with companies eager to explore cooperation opportunities in the Chinese market, driven by rising living standards and a growing fitness culture among the population [7][12] - The focus on urban sports and outdoor activities is expected to create new consumption scenarios, enhancing public health and fitness levels in China [11][12]
政策与市场双轮驱动中国赛事经济迎来高质量发展新机遇
Zhong Guo Jing Ji Wang· 2025-09-13 23:46
Core Insights - The article highlights the growing importance of the sports economy in China, particularly in the context of the 2025 China International Fair for Trade in Services, which featured a dedicated sports services exhibition area [1][3]. Group 1: Sports Economy Development - The State Council's recent opinion emphasizes the significance of sports events, aiming to cultivate world-influential sports enterprises and events by 2030 [3]. - The sports economy is categorized into two types: the direct economic impact from events (e.g., broadcasting rights) and the broader economic effects driven by public participation in sports [3]. - The integration of sports events with regional development is noted, with cities like Beijing leveraging events to enhance international influence [3]. Group 2: Market Potential and Growth - In 2024, China's sports service trade imports and exports are projected to recover to approximately 41.68% of 2019 levels, nearing 70 billion RMB, driven by major international sports events [4]. - The sports industry in China has seen an average annual growth rate exceeding 10% over the past five years, indicating significant room for growth in per capita sports consumption compared to developed countries [5]. Group 3: Major Upcoming Events - Beijing is set to host several high-profile international sports events from 2025 to 2027, including the World Swimming Championships and the World Athletics Championships, which are expected to attract thousands of athletes from over 200 countries [8]. - The emphasis on sustainable operations for large Olympic venues post-Games is highlighted, focusing on diverse revenue streams through various events and activities [8].
2025中国运动休闲大会将在日照举办
Qi Lu Wan Bao· 2025-09-12 14:07
Group 1 - The 2025 China Sports Leisure Conference and Shandong Sports Consumption Season will be held from September 26 to 28 in Rizhao, Shandong Province, with the theme "New Sports Travel, New Consumption, New Vitality" [1] - The main venue will feature a variety of events including a mass walking and cycling race, a boat race, and various other sports and leisure activities, showcasing a comprehensive land, sea, and air event layout [1] - The event is organized by multiple entities including the China Sports Newspaper Group, Shandong Sports Bureau, and Rizhao Municipal Government, with support from various local departments [1] Group 2 - Rizhao will host 11 major provincial-level events in September, including the 2025 China Mountain Marathon Series and the National Athletics Championships, aligning with the main conference activities [2] - The conference aims to enhance the "viewing + city tour" experience, launching the "Good Luck Shandong" 2025 Sports Consumption Season and creating new water sports consumption scenarios [2] - The initiative includes a photography activity inviting enthusiasts to capture the vibrant moments of Rizhao during the events [2] Group 3 - Rizhao has adopted a "small city hosting big events" strategy, successfully attracting over 30,000 spectators and generating direct economic benefits of 242 million yuan from more than 70 provincial-level events held in the first half of the year [3] - The city promotes tourism through sports events, linking them with local attractions and commercial areas, and has created 28 provincial-level sports tourism projects [3] - The city has invested in infrastructure, including the construction of 22 large venues and 61.8 kilometers of coastal greenways, with 49% of the population regularly participating in sports activities [3]
总规模将超7万亿元!体育产业上市公司加码布局
Sou Hu Cai Jing· 2025-09-12 04:41
Core Insights - The Chinese government has released a policy aimed at significantly boosting the sports industry, targeting a total scale exceeding 7 trillion yuan by 2030, with a focus on developing influential sports enterprises and events [4][6] - The policy emphasizes enhancing both supply and demand sides of the sports sector, including promoting sports events, reducing financing costs, and encouraging public participation in sports consumption [4][6] Industry Overview - The sports industry is projected to exceed 7 trillion yuan by 2030, with initiatives covering sports events, outdoor activities, winter sports, sports goods upgrades, and financial support [4][6] - The sports index reached a new high of 1940.50 points, marking a nearly 39% increase year-to-date, reflecting positive market sentiment following the policy announcement [6] Company Responses - Sanfu Outdoor reported a 15.10% increase in revenue and a 105.75% rise in net profit year-on-year, attributing growth to the favorable policy environment stimulating product sales [7] - Jinling Sports experienced a 13.60% decline in revenue but a 29.44% increase in net profit, indicating a shift in focus towards sports consumption and venue construction [8][11] - Companies like Qianfang Technology are integrating AI into sports and tourism, enhancing their business ecosystem and expanding application scenarios in major events [9][10] Market Trends - The sports consumption landscape is evolving, with companies actively pursuing smart venue upgrades and automated production lines to align with policy directions [10][11] - The rise of event-driven economic activities, such as local sports events, is significantly boosting related sectors like tourism and hospitality, creating a comprehensive consumption ecosystem [11]
“中国移动咪咕杯”2025年动感地带山东省大学生篮球联赛揭幕
Qi Lu Wan Bao· 2025-09-11 08:26
"无篮球 不青春"。9月10日下午,"中国移动咪咕杯"2025年动感地带山东省大学生篮球联赛启动仪式暨 揭幕战在济南成功举办,首战之地齐鲁工业大学(山东省科学院)篮球场变身梦想的海洋,众多学子齐 聚于此,共同传递对篮球的热爱、对竞技激情的追求。 本届联赛由山东省教育厅、共青团山东省委共同指导,山东省学校体育协会、中国移动通信集团山东有 限公司联合主办,咪咕文化科技有限公司发挥体育运营优势进行活动支撑。作为面向省内各大院校篮球 爱好者开展的公益型赛事,此次联赛覆盖范围广、赛事规模大、持续时间长,旨在搭建高校青年拼搏奋 进、增进友谊、实现梦想的重要平台。 启动仪式上,齐鲁工业大学(山东省科学院)校(院)长段培永在致辞中表示,齐鲁工业大学(山东省 科学院)作为山东省高水平大学"冲一流"建设高校,始终把体育工作摆在教育教学的突出位置。本次参 与全省大学生篮球联赛,既是贯彻落实健康中国战略、加快体育强国强省建设的必然要求,也是彰显齐 鲁工业大学(山东省科学院)青年学子昂扬风貌、青春活力的重要舞台。 山东省学校体育协会会长仝兴华表示,山东省是我国篮球运动的重要发源地之一,高校校园篮球运动群 众基础深厚、发展局面良好。本次 ...
扬州两个月举办市级以上赛事近30项次“扬超”接力“苏超” 赛场连接市场
Xin Hua Ri Bao· 2025-09-10 23:47
Core Insights - The article highlights the surge in sports events in Yangzhou during July and August 2023, driven by a well-structured five-tier event system that includes international, national, regional, and grassroots competitions [1][2][3] Group 1: Event System and Structure - Yangzhou has established a clear five-tier event system comprising international and national major events, regional brand events, unique local events, and mass participation events, resulting in nearly 30 sports events held at the municipal level in two months [1][3] - The "Grand Canal" Cup fencing series sold out 2,000 tickets in just 8 minutes, showcasing the high demand for local events [2] Group 2: Policy Support and Infrastructure - The success of the 2025 Grand Canal City (Yangzhou) Football Elite Invitation Tournament is attributed to ongoing policy support, including the establishment of a funding pool to alleviate financial challenges for event organizers [3][4] - Yangzhou has 24,500 sports venues covering an area of 21.45 million square meters, with a per capita sports venue area of 4.68 square meters, supporting a diverse range of outdoor sports activities [4] Group 3: Economic Impact and Consumer Engagement - The sports events have significantly boosted local consumption, with the 2025 "Yangzhou Marathon" generating a direct economic effect of 117 million yuan and an indirect effect of 252 million yuan [6][7] - Yangzhou's tourism department has implemented promotional activities that convert spectator traffic into consumer spending, resulting in a 173.1% increase in visitor numbers at participating attractions during event weekends [7]
体育产业链公司乘政策东风加码布局
Zheng Quan Ri Bao· 2025-09-10 16:41
Group 1 - The State Council's recent policy document aims to unleash the potential of sports consumption and promote high-quality development in the sports industry, generating significant market interest [1] - Companies like Beijing Qianfang Technology Co., Ltd. are leveraging the integration of sports with culture and tourism, with AI technology providing expansive opportunities for business growth [1] - The smart sports equipment sector is expected to accelerate its transformation, with emerging products like smart wearables and VR sports gear projected to see significant growth due to favorable policies [1] Group 2 - Chengshi Sports has successfully integrated its SmartShotAI product with Alibaba's general model, significantly reducing R&D and server costs, and is currently utilized in high-level events [2] - The sports economy has substantial growth potential, particularly in the event economy, where enhancing ticket sales and developing a multi-tiered event system can amplify the "ticket root economy" effect [2] - The deep integration of sports with technology, healthcare, and tourism is anticipated to create new business models and growth points, continuously empowering the industry [2]
快来报名!第十二年,再登广州塔!
21世纪经济报道· 2025-09-07 06:05
Event Overview - The 12th Guangzhou Tower International Climbing Competition is currently open for registration, with a focus on promoting sports events in Guangdong [2][3] - The event will take place on October 19, with preliminary competitions for specific categories on October 12 and 18 [3][8] Competition Details - The competition features three main tracks: 1. Core Tube Track (2-112 floors) with 2738 steps, testing speed and endurance [8] 2. Thousand Steps Ladder Track (33-67 floors) with 1096 steps, offering a scenic view during the climb [11] 3. Alpha Sky Adventure Track, a rope net challenge located at heights of 168-330 meters [15] Registration Information - Registration is open until September 18, with a lottery system for most categories, while charity spots are available on a first-come, first-served basis [17][24] - Registration fees vary by category, with the Core Tube Individual Group costing 160 yuan per person and the Alpha Sky Adventure Team costing 900 yuan per team [24] Prizes and Awards - A special prize of 3000 yuan is offered for breaking the record in the Core Tube Individual Group [15] - Cash prizes for the top three finishers in the Core Tube Individual and Team Groups are 5000 yuan for the champion, 2500 yuan for the runner-up, and 1000 yuan for third place [16] Health and Safety Requirements - Participants must be in good health and meet specific criteria to ensure safety during the event [25] - The organizing committee will provide group accident insurance for all registered participants [26][47] Event Significance - The Guangzhou Tower International Climbing Competition has been held annually for 12 years, attracting over a million participants from more than 40 countries, contributing to the city's international image [48] - The event coincides with the 15th anniversary of the Guangzhou Tower and serves as a precursor to the upcoming National Games, promoting a spirit of health and community engagement [48]