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高端中国茶第一股”八马茶业上市背后的“三重护城河
Mei Ri Jing Ji Xin Wen· 2025-10-28 11:29
Core Viewpoint - Eight Horses Tea Co., Ltd. has officially listed on the Hong Kong Stock Exchange, marking a significant milestone as the "first high-end Chinese tea stock" and demonstrating its strong market position in a highly fragmented industry [2][14]. Company Overview - Eight Horses Tea has established itself as a leading player in the Chinese tea market, with a national chain scale and high-end brand influence, overcoming structural challenges in a market with over 1.6 million enterprises [2][3]. - The company has achieved a remarkable oversubscription of 2,680.04 times for its public offering, pricing its shares at HKD 50, and saw a first-day increase of 73%, reaching HKD 86.5, with a market capitalization of nearly HKD 7.3 billion [2][14]. Market Position - Eight Horses Tea ranks first in the number of tea chain stores nationwide and leads in revenue in the high-end tea market, oolong tea market, and black tea market [3][5]. - The company has successfully addressed the traditional issue of "having categories but no brands" in the tea industry, particularly excelling in the sales of three major tea categories: black tea, rock tea, and Tieguanyin [5][8]. Competitive Advantages - The company's core competitiveness is driven by three key elements: product quality, distribution channels, and technology, creating a flywheel effect that enhances its market position [6][8]. - Eight Horses Tea's rich heritage of nearly 300 years in tea production, combined with its commitment to high-quality raw materials, provides a unique competitive edge [7][8]. Retail Network - The company has built a robust network of over 3,700 chain stores across the country, utilizing a "direct sales + franchise" model to achieve significant scale and create strong channel barriers [9][11]. - Eight Horses Tea has implemented a rigorous franchisee selection and training system, ensuring high operational standards across its stores [9][12]. Technological Innovation - The company is addressing the non-standardization challenge in traditional tea production through significant investments in smart, digital, and information-based production lines, establishing industry-leading "super factories" [13]. - Eight Horses Tea actively participates in setting industry standards, having led or participated in the formulation of over 20 national tea industry standards [13]. Future Growth Strategy - The funds raised from the IPO will be strategically allocated to expand the channel network, enhance supply chain and smart factory upgrades, and promote brand building and international outreach [15][16]. - The company aims to leverage its market position to become a flagship brand for Chinese tea globally, particularly targeting Southeast Asia and countries involved in the Belt and Road Initiative [15][16]. Market Outlook - The Chinese tea market is projected to reach RMB 135.3 billion by 2029, positioning Eight Horses Tea favorably for future growth amid increasing competition [16].
八马茶业上市首日报收93.35港元/股,涨幅86.7%
Cai Jing Wang· 2025-10-28 10:40
Core Viewpoint - Baima Tea Industry was listed on the Hong Kong Stock Exchange on October 28, with a significant first-day performance, closing at HKD 93.35 per share, reflecting a rise of 86.7% and a total market capitalization of HKD 7.935 billion [1] Group 1 - Baima Tea Industry's initial public offering (IPO) took place on October 28 [1] - The stock price increased by 86.7% on its first trading day [1] - The total market capitalization of Baima Tea Industry reached HKD 7.935 billion [1]
八马茶业港交所正式上市 首日大涨86%
Zhong Guo Jing Ying Bao· 2025-10-28 10:36
Core Viewpoint - Baima Tea Industry (6980.HK) successfully listed on the Hong Kong Stock Exchange on October 28, with a significant first-day increase of 86.7% in share price [1] Group 1: Company Overview - Baima Tea Industry ranked first in the high-end tea market in China according to Frost & Sullivan's report, and also leads in the oolong tea and black tea segments [1] - The management team is predominantly composed of family members of the controlling shareholders, with significant positions held by the Wang brothers and their relatives [1] Group 2: Financial Performance - The company's revenue for 2022, 2023, and 2024 is projected to be approximately 1.818 billion, 2.122 billion, and 2.143 billion yuan respectively, with corresponding net profits of 166 million, 206 million, and 224 million yuan [2] - In the first half of 2025, Baima Tea's revenue was 1.063 billion yuan, a decrease of approximately 57 million yuan compared to the same period last year, with net profit also declining by 26 million yuan to 120 million yuan [2] Group 3: Franchise System - As of June 30, 2023, Baima Tea had 3,585 offline stores, of which 3,341 were franchise stores, indicating that a significant portion of revenue is generated from franchisees [2] - The franchise system showed signs of contraction, with a decrease in the number of franchisees from 1,252 in 2024 to 1,228 in the first half of 2025 [2]
“高端中国茶第一股”八马茶业上市背后的“三重护城河”
Mei Ri Jing Ji Xin Wen· 2025-10-28 10:34
Core Viewpoint - Eight Horses Tea Co., Ltd. has officially listed on the Hong Kong Stock Exchange, marking a significant milestone as the "first high-end Chinese tea stock" and demonstrating its strong market presence and growth potential in a highly fragmented industry [1][3]. Company Overview - Eight Horses Tea has established itself as a leading player in the Chinese tea market, with a national chain scale and high-end brand influence, overcoming structural challenges in a market with over 1.6 million enterprises [3][4]. - The company achieved an oversubscription of 2,680.04 times during its public offering, pricing its shares at HKD 50, and saw a first-day trading surge of 73%, reaching HKD 86.5, with a market capitalization of nearly HKD 7.3 billion [3][4]. Competitive Advantages - Eight Horses Tea has a leading position in multiple segments, including being the top-ranked company in high-end tea, oolong tea, and black tea markets by revenue [4][6]. - The company has successfully addressed the traditional issue of "having categories but no brands" in the tea industry, particularly excelling in the three major tea categories: black tea, rock tea, and Tieguanyin [6][7]. Quality and Brand Strategy - The company emphasizes a "quality first" philosophy, focusing on both "quality tea" and "quality stores" as foundational elements [7][9]. - Eight Horses Tea has over 3,700 chain stores nationwide, creating a strong retail network that enhances customer experience and satisfaction, ranking first in customer satisfaction for tea chain stores for three consecutive years [9][10]. Distribution and Channel Strategy - The "direct + franchise" model has enabled Eight Horses Tea to achieve significant scale and establish strong channel barriers, with 3,716 offline stores as of the latest report [10][11]. - The average annual sales per franchise store exceeded HKD 2 million, with a growing number of franchisees achieving high sales performance [10][11]. Technological Innovation - The company has invested in smart, digital, and information-based production lines, establishing industry-leading "super factories" that enhance production efficiency and ensure consistent tea flavor [11][12][14]. - Eight Horses Tea actively participates in setting industry standards, having led or participated in the formulation of over 20 tea industry standards, which helps modernize quality control [12][14]. Future Growth Plans - The funds raised from the IPO will be strategically allocated to expand the channel network, upgrade supply chains and smart factories, and enhance brand building and international promotion [15][16]. - The company aims to solidify its market position and accelerate industry consolidation, targeting a market size of RMB 135.3 billion by 2029 [16].
豪门联姻资本局?八马茶业上市狂飙86%,加盟模式隐忧浮现
新浪财经· 2025-10-28 09:58
Core Viewpoint - Eight Horses Tea officially listed on the Hong Kong Stock Exchange on October 28, with a significant opening price of 80.1 HKD, marking an increase of 86.7% by the end of the trading day, resulting in a market capitalization of 79.35 billion HKD [6][12]. Financial Performance - The company reported revenues of 1.82 billion RMB, 2.12 billion RMB, and 2.14 billion RMB for the years 2022 to 2024, with net profits of 166 million RMB, 206 million RMB, and 224 million RMB respectively [11]. - In the first half of 2025, revenue dropped to 1.06 billion RMB, a decline of 4.23% year-on-year, while net profit fell by 17.81% to 120 million RMB [11]. - Sales and marketing expenses for 2022 to 2024 were 617 million RMB, 680 million RMB, and 692 million RMB, accounting for 33.9%, 32.1%, and 32.3% of revenue respectively [8][11]. Market Position and Strategy - Eight Horses Tea aims to position itself as the "Moutai of tea," targeting high-income consumers such as business professionals and small to medium-sized enterprise owners, with offline store prices ranging from 2,300 to 3,000 RMB [8][12]. - The company has expanded its offline store count to 3,585 by mid-2025, a net increase of 972 stores over three years, despite a 5.3% decline in offline channel revenue [12][13]. Product Offering and Consumer Perception - Online, the company has not established a clear high-end image, with flagship store products priced significantly lower than offline offerings, leading to concerns about value for self-consumption [4][10]. - Most products are not self-produced but obtained through custom procurement and self-packaging, raising questions about quality and pricing [10]. Ownership and Governance - The company is closely linked to prominent families through marriages, with significant connections to brands like Anta and Seven Wolves, which may influence its market strategy and operations [15][17]. - The governance structure is heavily family-oriented, with family members holding 55.9% of voting rights, indicating a strong familial control over company decisions [18]. Challenges and Risks - The reliance on a franchise model poses risks, as only 6.8% of stores are directly owned, making the company vulnerable to franchisee performance [12][13]. - High inventory levels, with a turnover period of 168 days, could indicate inefficiencies in stock management [13].
天风国际助力八马茶业(6980.HK)于香港联交所主板成功上市
Sou Hu Cai Jing· 2025-10-28 09:52
Group 1 - Tianfeng International successfully assisted Bama Tea Industry (6980.HK) in its listing on the Hong Kong Stock Exchange, acting as a joint sponsor and overall coordinator [1] - The offering consisted of 9 million shares, raising approximately HKD 450 million, with an international placement subscription rate of 13.58 times and a public offering subscription rate of 2680 times, indicating strong investor confidence in the high-end Chinese tea leader [1] Group 2 - Founded in 1997, Bama Tea Industry has over 20 years of experience in the high-end Chinese tea sector, maintaining sales leadership with over 3,700 chain stores nationwide, and is ranked first in high-end tea sales revenue for 2024 according to its prospectus [3] - Bama Tea Industry continues to expand its growth boundaries through a mature product matrix, nationwide channels, and digital operations, making it a quality target for international capital markets [3] - Tianfeng International conducted intensive roadshows to engage a diverse range of institutional investors, contributing to high-quality orders and strong market enthusiasm [3] Group 3 - As the only overseas financial platform under Hubei Province, Tianfeng International aims to facilitate high-level "bringing in" and high-quality "going out" through the establishment of overseas financial investment liaison stations in development zones and industrial parks [3] - Tianfeng Securities is committed to enhancing its service capabilities to support the development of the real economy, aligning with national strategies and infrastructure development [3]
雅安市名山区茶邦茶业有限公司成立 注册资本10万人民币
Sou Hu Cai Jing· 2025-10-28 09:50
天眼查App显示,近日,雅安市名山区茶邦茶业有限公司成立,法定代表人为付铁红,注册资本10万人 民币,经营范围为许可项目:茶叶制品生产;食品销售。(依法须经批准的项目,经相关部门批准后方 可开展经营活动,具体经营项目以相关部门批准文件或许可证件为准)一般项目:食品销售(仅销售预 包装食品);农副产品销售;初级农产品收购。(除依法须经批准的项目外,凭营业执照依法自主开展 经营活动)(涉及国家规定实施准入特别管理措施的除外)。 ...
八马茶业登陆港交所,上市首日涨超80%
Sou Hu Cai Jing· 2025-10-28 09:17
Core Viewpoint - Baima Tea Industry successfully listed on the Hong Kong Stock Exchange, raising HKD 450 million with a share price increase of 86.70% on the first day of trading, resulting in a market capitalization of HKD 7.935 billion [1] Company Overview - Founded in 1997 by Wang Wenli and Wang Wenbin, Baima Tea specializes in high-end tea products, including various types of tea and related products [1] - As of October 6, 2025, Baima Tea operates 3,716 offline stores, ranking first among Chinese tea companies in terms of the number of tea chain specialty stores [1] Listing Journey - Baima Tea's path to listing faced challenges, including failed attempts to list on the Shenzhen Stock Exchange and New Third Board, as well as a withdrawal of its application for the Growth Enterprise Market [2] - The company shifted its focus to the Hong Kong market, submitting its application in January 2023 and successfully listing in October 2023 [2] Fund Utilization - The funds raised from the IPO will be used for expanding production facilities, enhancing brand value, expanding the product portfolio, and improving digital operations [2] Financial Performance - In the first half of 2025, Baima Tea reported a slight revenue decline of 4.2% year-on-year, totaling CNY 1.063 billion, with a net profit decrease of 17.8% to CNY 120 million [2] Shareholder Structure - Baima Tea is a family-owned business, with the Wang family holding 49.98% of the shares as controlling shareholders [3] Related Business Connections - The company disclosed relationships with other firms, including Seven Wolves and Anta Sports, through family ties among the controlling shareholders [4]
深圳火烈马茶业有限公司成立 注册资本50万人民币
Sou Hu Cai Jing· 2025-10-28 08:13
Core Insights - Shenzhen Huolie Ma Tea Industry Co., Ltd. has been established with a registered capital of 500,000 RMB [1] - The legal representative of the company is Guo Xuelin [1] Business Scope - The company engages in the sale of health food (pre-packaged), initial processing of edible agricultural products, wholesale of edible agricultural products, sales of agricultural by-products, acquisition of primary agricultural products, sales of tea sets, and sales of food (only pre-packaged food) [1] - The company is also involved in internet sales of food (only pre-packaged food), tea planting, and artificial cultivation of golden flower tea [1] - The company can conduct business activities independently based on its business license, except for projects that require approval by law [1] Licensing - The company has licensed business activities that include food sales and internet sales of food [1] - Specific business projects are subject to approval by relevant departments and must comply with the corresponding approval documents or permits [1]
2025第二届“茶录传承”茶王大赛斗茶活动成果发布会圆满举行
Huan Qiu Wang· 2025-10-28 08:04
Core Points - The "Tea Record Heritage" Tea King Competition aims to promote traditional tea culture and enhance the quality of China's tea industry through a national-level platform [6][8][30] - The event received significant support from various government departments, local governments, industry organizations, leading enterprises, and cultural representatives [2][4] Industry Insights - The competition showcased over 1,400 tea samples from key tea-producing regions in China, highlighting the industry's achievements in quality improvement and craftsmanship [1] - The event emphasized the importance of cultural empowerment and standardization in driving the tea industry's development, aiming to transform local specialties into national strategic symbols [6][10] Local Practices - Anxi County and Xianyou County shared their innovative paths in tea culture excavation, brand building, and industry integration, providing a model for other tea-producing regions [10][11] - Anxi County's government focuses on the "Anxi Tieguanyin" public brand as a core engine for high-quality tea industry development, promoting unified standards and brand credibility [11] Mechanism Innovation - The event marked significant steps in the mechanization and platform construction of the "Tea Record Heritage" project, including strategic partnerships and digital marketing initiatives [18][20] - The "Craftsmanship Appreciation" digital dissemination plan aims to promote Chinese tea brands through live broadcasts and special reports, enhancing market visibility [20][22] Awards and Recognition - The competition awarded 11 "Tea King" titles and multiple gold, silver, and bronze awards, celebrating the dedication of tea producers and the quality of their products [30][32] - The winners expressed their commitment to quality and the importance of traditional craftsmanship in the tea industry [35]