编者按：迎来爆发式增长。近日，21世纪经济报道与平安人寿联合发布《中国居家养老服务师职业发展报告（2025）》，详解 居家养老服务师作为养老服务需求下产生的新职业，其角色定位、发展挑战与广阔前景，在"9073"养老格局中的又能起到何种 关键作用？ 北京市朝阳区的杨明（化名）的父亲今年80多岁了，患有关节炎，行动略有不便，独住在自己家附近的一个小区里。 杨明日常工作繁忙，时常出差，自己无暇照护父亲。他想把父亲送进养老院，但父亲因为旧家难离不愿意去，只能同意父亲居 家养老。但对杨明来说，随着之而来的问题是：如何找到靠谱的照护者？老人独自在家磕着摔着怎么办？ 杨明遇到的照护难题并非个例，是众多家庭面临的现实困境。数据显示，截至2024年年末，我国60岁及以上老年人口总量已突 破3亿，其中九成老人选择并希望在家中度过晚年。近日，21世纪经济报道联合平安人寿发布了《中国居家养老服务师职业发展 报告（2025）》（以下简称《报告》）。《报告》分析了当前居家养老的需求、变革及产业态势，为破解养老难题提供了参 考。 居家养老成主流 "家庭+社区"协同需求凸显 从"能养老"到"养好老" 专业照护与适老化改造成关键 不过，在共识 ...

Core Viewpoint - The emergence of the "home care service provider" profession in China is a response to the growing demand for elderly care services amid an aging population, marking a shift from a "rough development" to a "professional upgrade" in the industry [1][3]. Group 1: Industry Demand and Supply Gap - The number of disabled elderly individuals in China is approximately 35 million, accounting for 11.6% of the elderly population, and is projected to reach 46 million by 2035, creating a pressing need for professional care services [3]. - Currently, there are only 1.338 million professionals in the elderly care sector, with 597,000 in institutions and 741,000 in community services, leading to a significant shortfall compared to the international standard of one caregiver for every three disabled elderly individuals [3][4]. Group 2: Professional Standards and Training - The elderly care industry has relied heavily on workers from laid-off and rural migrant backgrounds, who often lack systematic professional training, highlighting the need for improved training systems and service standards [4]. - The establishment of the "home care service provider" profession aims to address these industry pain points by requiring higher professional qualifications and comprehensive knowledge in areas such as elderly psychology and health management [5][6]. Group 3: Development Opportunities and Challenges - The introduction of the home care service provider role is expected to fill the talent gap in the elderly care sector, supported by ongoing national policies and the establishment of a professional training system [6]. - Companies like China Ping An are leading the way in developing professional standards and training mechanisms, which can enhance service quality and create a more robust career development path for home care service providers [6][7]. Group 4: Industry Impact and Future Prospects - The involvement of leading companies in setting industry standards can improve the social recognition of the profession and enhance the overall image of elderly care services [7]. - The integration of various resources through a "platform + talent" model can streamline service delivery and facilitate the career progression of home care service providers from basic care roles to more specialized positions [7].

Core Viewpoint - The emergence of the "home care service provider" profession reflects the growing demand for elderly care services in China as the country enters a deeply aging society, highlighting the need for professionalization in the industry [1] Group 1: Industry Demand and Supply Gap - The number of disabled elderly individuals in China is approximately 35 million, accounting for 11.6% of the total elderly population, and is projected to reach 46 million by 2035, creating a pressing need for professional home care services [3] - Currently, there are only 1.338 million professionals in the elderly care sector, with 597,000 working in institutions and 741,000 in community services, indicating a significant shortfall compared to the international standard of one caregiver for every three disabled elderly individuals [3][4] Group 2: Professionalization and Training Challenges - The elderly care industry has long relied on workers from laid-off and rural migrant backgrounds, who lack systematic professional training, leading to a shortage of qualified personnel [4] - Although vocational and higher education institutions have begun offering elderly care programs, issues such as small enrollment sizes and weak industry-academia connections hinder effective talent development [4] Group 3: Role and Importance of Home Care Service Providers - The role of home care service providers differs from traditional caregivers, focusing on comprehensive assessments and personalized care plans, requiring a higher level of professional knowledge [5] - The recognition of home care service providers as a new profession by the Ministry of Human Resources and Social Security is significant for establishing qualification standards and enhancing professional skills in the elderly care sector [5] Group 4: Talent Development and Industry Standards - The establishment of a comprehensive "selection-training-保障" (guarantee) chain for home care service providers is crucial for the long-term health of the industry, with some organizations already implementing effective practices [6] - Companies like China Ping An have set clear responsibilities and evaluation mechanisms for various roles in elderly care, contributing to the establishment of industry standards and improving service quality [6][7] Group 5: Industry Impact and Future Opportunities - The involvement of leading companies in setting industry standards can enhance the social recognition of home care service providers and improve their professional image [7] - The integration of resources through a "platform + talent" model can facilitate career advancement for home care service providers, transitioning them from basic care roles to higher-level positions in health management and rehabilitation [7] - The successful implementation of home care services by companies like Ping An, covering over 100 cities and serving tens of thousands of elderly clients, demonstrates the critical role of home care service providers in enhancing service quality and client trust [7]

Core Viewpoint - The article discusses the tax incentives provided by the Chinese government to support the development of the elderly care service industry in response to the aging population, highlighting various tax exemptions and reductions for different types of elderly care institutions and services [2]. Group 1: Tax Incentives for Elderly Care Institutions - Elderly care institutions providing services are exempt from value-added tax (VAT) [3]. - The scope of eligible elderly care institutions includes those registered according to the Ministry of Civil Affairs' regulations and those that provide concentrated living and care services for the elderly [3][4]. Group 2: Community-Based Elderly Care Services - Institutions providing elderly care services in communities are also eligible for tax exemptions [6]. - Community elderly care services include life care, rehabilitation nursing, meal assistance, emergency rescue, and spiritual comfort [7]. Group 3: Tax Exemptions for Non-Profit Elderly Care Institutions - Non-profit elderly care institutions established by government departments and social organizations are exempt from corporate income tax and various property-related taxes [9]. - Donations made to these non-profit elderly care institutions are fully deductible before calculating corporate and personal income taxes [9]. Group 4: Administrative Fees for Elderly Care Institutions - Non-profit elderly care and medical institutions are subject to reduced or exempt administrative fees, including those related to land and construction [11]. - Specific administrative fees that may be exempt or reduced include fees for land use and construction related to elderly care facilities [11]. Group 5: Tax Exemptions for Land and Property - Non-profit organizations, including elderly care institutions, are exempt from deed tax when acquiring land and property for their operations [12]. - This exemption applies to non-profit legal entities and organizations that are registered as public institutions, social groups, or foundations [12].

Core Insights - China is entering a deep aging society, with the elderly population aged 60 and above expected to reach 310 million by 2024, accounting for 22% of the total population, and the number of disabled elderly people projected to rise from 35 million to 46 million by 2035 [1] - The current workforce in the elderly care service sector is only 1.338 million, which is less than 10% of the required number based on international standards [1] - The introduction of the "Elderly Care Service Specialist" as a new profession marks a significant step towards professionalizing the elderly care industry, aiming to alleviate the talent shortage and improve service quality [1] Industry Challenges - The elderly care service industry faces a dual gap in quantity and quality, with only 597,000 staff in care institutions and 741,000 in community services, insufficient to meet the needs of 35 million disabled elderly individuals [2] - There is a low percentage of qualified professionals, with only 248,000 having obtained relevant certifications, and a lack of advanced professionals to meet complex service demands [2] - The unclear career development path for elderly care workers is a major bottleneck, as many are viewed as manual laborers without a clear advancement system [2] Social Perception and Compensation Issues - Social biases and imbalanced compensation create barriers to attracting talent, with over 80% of current workers reporting daily work hours exceeding 10 hours and nearly 70% stating their income is barely sufficient [3] - The lack of a comprehensive training system and industry standards exacerbates the talent crisis, with educational programs being limited and practical training opportunities insufficient [3] Talent Development Initiatives - Companies like Ping An are exploring solutions by establishing a comprehensive training system for elderly care specialists, integrating selection, training, and support [4] - By 2025, Ping An aims to cover 100 cities with its home care services, having served nearly 240,000 clients, with high satisfaction rates among service providers [5] - The strict selection criteria for caregivers and ongoing training programs are essential for enhancing service quality, with significant service hours logged and high customer satisfaction reported [5][6] Standardization and Quality Assurance - The establishment of a robust standard system is crucial for retaining talent, with Ping An's home care services recently receiving a five-star rating based on comprehensive evaluation criteria [6] - The development of a clear professional standard for elderly care specialists can enhance social recognition and support industry transformation [6] Collaborative Solutions for Industry Growth - The industry requires collaboration among government, enterprises, and society to address talent shortages effectively, emphasizing the need for a standardized framework covering service provision, personnel qualifications, and quality evaluation [8] - Continuous optimization of talent supply necessitates a solid training framework, with a focus on practical skills and humanistic care [8] Enhancing the Appeal of the Profession - To make elderly care specialists an attractive profession, efforts should be made to improve economic compensation and social recognition, including policy support and positive publicity [9][10] - Establishing a standardized professional system and diverse support policies will help ensure high-quality development in the home care industry, benefiting the elderly population [10]

Core Insights - Zhengzhou has implemented a comprehensive "1+4+N" elderly care policy, establishing 93 elderly care institutions and 1,166 community care centers, enhancing the quality of life for seniors in urban and rural areas [1] - The city has created a "15-minute service circle" for elderly care, ensuring that services such as meal delivery and health monitoring are easily accessible [1][2] Group 1: Meal Services - The "Mama Restaurant" in Longdong Community serves over 200 elderly individuals daily, offering affordable meals with discounts for seniors [1] - Zhengzhou has 645 meal service points that have served over 2 million people, providing customized meals for seniors with specific health needs [1] Group 2: Health Monitoring - The community health service center utilizes a smart health management platform to monitor the health status of 85,00 elderly residents, ensuring timely medical assistance [2][4] - Emergency response systems are in place, allowing seniors to receive immediate help through a dedicated alert system [4] Group 3: Social Engagement - Community centers offer various activities, such as chess and music classes, fostering social interaction among seniors and enhancing their mental well-being [5] - The "property + elderly care" model promotes neighborly support, creating a sense of community among the elderly [5]

Core Viewpoint - The article emphasizes the importance of addressing the mismatch in supply and demand for elderly care services in Shenyang, aiming to elevate the quality of these services from mere availability to a higher standard of care [1] Group 1: Survey Focus - The Shenyang Civil Affairs Bureau is launching a quality elderly care service demand survey for the third consecutive year, focusing on home care, community care, and institutional care models [1] - The survey aims to gather insights on elderly preferences for family care beds, home modifications for aging, community services like embedded care complexes and senior dining halls, as well as specialized institutions for medical and cognitive care [1] Group 2: Community Engagement - The Shenyang Civil Affairs Bureau invites citizens to participate in the survey to share their genuine needs and valuable suggestions for improving elderly care services [1] - The initiative aims to collaboratively create a vision for quality elderly care characterized by love, kindness, warmth, and companionship in Shenyang [1]

为了增进公众对养老机构的了解，北京市民政部门于近期开展了第二批养老机构开放体验活动，共有45 家优质养老服务机构向老年人及家属开放试住。 穿过一楼前厅，眼前的房间里摆放着沙发茶几、绿植鱼缸，这里是中心的"科技适老体验区"。在这，灯 光和电器可以通过语音控制，鱼缸也可以实现自动喂食。科技适老体验区还模拟厨房场景，在水龙头 旁，有一个巴掌大小的智能用水记录仪。"它可以记录老人的用水习惯，一旦老人用水出现异常，它就 可以与房间内的其他设备进行交叉验证，出现异常就会发出警报。"相关负责人郝圆媛说。 智能床垫、理疗机器人、毫米波雷达……充满科技感的智慧养老产品，让老年人的生活更加舒适便利。 床位费最高为每月3000元，低于市场同类机构。据介绍，清河街道养老服务中心地上三层，设有55张护 理型床位，可以为老年人提供住养、助餐、医疗护理和健康管理等服务。在北京市第二批养老机构开放 体验活动中，中心也推出了"试住"活动，邀请老年人深度体验。"试住期最长一个月，试住期间床位费 半价。"工作人员介绍。 本报讯（记者 王琪鹏）昨天，海淀区清河街道养老服务中心举办开放日活动，邀请社区老人走进养老 机构进行"沉浸式体验"。 清河街道养 ...

（来源：新华日报） □ 本报记者 王 甜 洗澡，这件常人眼中的小事，却是失能、半失能老人及残障人士家庭的"头等难题"。近日发布的《江苏 省老龄事业发展报告（2025年）》显示，截至去年末，全省60岁及以上常住老年人口达2175万人，占常 住人口的25.5%，老年群体的居家照护需求日益凸显。 近日天气寒冷，老人洗澡问题解决了吗？记者采访发现，江苏各地持续深化助浴服务创新，通过多元模 式供给、数字化技术加持、政策公益联动，织密覆盖城乡的专业助浴服务网络。 多种模式可供给，打造"家门口"的便民服务 80岁的梁文华爷爷因中风瘫痪在床，老伴陈奶奶身材瘦小且做过心脏手术，无力独自照料洗澡，助浴团 队的到来解了这个家庭的燃眉之急。"给老人洗澡前前后后要一个半小时左右，得先确认身体状况、沟 通需求，还要做好充分准备。"陆霞介绍，服务时会先测量老人血压，检查皮肤状况，再铺设助浴垫、 组装便携式助浴机、调试水温。 农村地区的助浴服务也在完善中。淮安市盱眙县推出免费流动助浴车服务，每周定时前往农村互助养老 点，为老年人上门提供洗浴服务，破解农村老人洗澡难题。助浴车内配备专门的升降台，老人可随轮椅 一同进入，车内设施齐全、温暖舒适， ...

西宁因地制宜构建多层次助餐网络，通过免费提供场地、补贴装修及设施等举措吸引优质餐饮企业参 与，同时借助政府补助、社会捐助、村集体互助等方式完善农村助餐体系，有效破解老年人"吃饭难"问 题。针对农村留守老人就餐难题，当地通过支持建设村级老年之家、引入专业机构运营等方式，以"小 而精"的村级点位，与城市"中央厨房+爱老幸福食堂"的规模化模式形成互补，兼顾集中居住区域与分散 村落的助餐需求。 本报西宁讯 （记者 陶然） 12月17日，记者从西宁市民政局获悉，截至目前，西宁已建成17个街道中央 厨房，136个城市社区爱老幸福食堂，464个农村互助幸福院提供助餐，通过"规模化集中配送+小型化 就近服务"的差异化助餐模式，年均惠及6万余名经济困难老人和高龄老人，让老年人在"小饭碗"的温暖 中，感受民生福祉。 西宁通过政府、市场、社会等多方协同，将老年助餐服务纳入居家社区养老服务体系重点推进。民政部 门为60周岁以上的城乡低保、特困、重点优抚对象、计划生育特殊困难老年人和80周岁以上高龄老年人 每天补助5元和3元，为助餐点提供运营补贴，市场监管部门协同保障食品安全。政策的精准扶持让运营 方轻装上阵，更专注于服务提升。在城市 ...