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层出不穷的“顶流”,流水的“Labubu”,泡泡玛特还有底牌
3 6 Ke· 2025-08-11 11:35
Core Insights - Pop Mart is experiencing significant momentum, with its stock reaching a historical high of 293.40 HKD and a market capitalization of 373.3 billion RMB as of August 8 [1] - The company has successfully created a unique emotional consumption model that drives consumer enthusiasm for collectibles, particularly through its popular IPs like Labubu, Crybaby, and Twinkle Twinkle [3][4] Group 1: IP Development and Sales Performance - Labubu's contribution to the company's sales has increased from 6% two years ago to becoming a global phenomenon, while Crybaby has achieved a remarkable revenue growth of 1537.2%, generating 1.1649 billion RMB [4][11] - The Twinkle Twinkle series has also gained popularity, with products selling out quickly at events, indicating strong market demand [4][10] Group 2: Platform Capability and Industrialization - Pop Mart's IP incubation strategy differs from traditional models like Disney, focusing on emotional projection without a narrative background, which enhances its platform value [7][8] - The company has established a systematic approach to IP industrialization, integrating global artist resources and developing a replicable IP production line [8][10] Group 3: Global Market Strategy - Pop Mart's localized IP development has proven effective, with significant contributions from regions like Thailand, where local IPs accounted for 8.9% of revenue [10] - The company has built regional centers to support local artist discovery and market validation, facilitating a closed-loop system for global expansion [10][15] Group 4: Consumer Engagement and Market Trends - The rise of emotional consumption is evident, as consumers seek cultural identity and emotional connection through products, leading to increased demand for Pop Mart's offerings [12][13] - The company's success reflects a broader transformation in the consumer market, moving from mere product exports to cultural symbol outputs [12][15]
宗馥莉铁腕砍经销商,10亿建厂;百果园董事长教育消费者,股价大跌;“国民果汁”汇源内讧;胖东来“胆大”,招刑释人员 || 大件事
Sou Hu Cai Jing· 2025-08-11 10:39
wumiancaijing.com 最热的泛财经新闻,都在这儿了。 重要提醒!!!为防失联,请"星标"我们!进入无冕财经公众号,点击右上角"...",再"",以便您及时接收每篇推送~ 本文由无冕财经(wumiancaijing)整理发布 资讯整理:海棠葉 编辑:程程 与往年相比,娃哈哈对经销商的业绩要求变得异常严苛。据透露,"公司要求本月必须完成60万销售额,这是按去年基数定的。但今年市场比较平淡,估 计只能做到50万。" 回望2024年娃哈哈的业绩,确实有了很大的增长。 2024年,娃哈哈全国饮料销售净收入同比增长53%,用一年时间回到了十多年前巅峰时期的市场规 模。 宗馥莉的动作并未停下。 据公开信息显示,西安恒枫饮料有限公司的宏胜西安饮品新基地项目已通过审批,由宏胜饮料集团有限公司持股 90%,宗馥莉担任执行董事,其核心团 队成员祝丽丹则出任法人代表。 | 恒枫 | 西安恒枫饮料有限公司 | | | RBB | | --- | --- | --- | --- | --- | | 饮料 | 曾用名 91331100MA2A17186R | | | 企查分 | | 第1万+ | 在业 由浙江省迁入 小微企业 ...
被生活按在地上摩擦后,这届年轻人靠花钱给自己“续口气”
3 6 Ke· 2025-08-11 10:11
Group 1 - The core viewpoint of the article highlights the rise of emotional consumption among young people, driven by a sense of emptiness and the need for self-satisfaction in their purchasing decisions [2][3][4] - Emotional consumption has become a significant part of the contemporary consumer landscape, moving beyond niche choices to mainstream acceptance [2][4][6] - The shift in consumer logic from practicality to emotional satisfaction reflects a broader societal trend where material needs are met, allowing individuals to seek joy and belonging through their purchases [4][6][12] Group 2 - The rise of emotional consumption is attributed to two main factors: the abundance of material life and the psychological pressures faced by young people [4][7] - Young consumers are increasingly prioritizing emotional value alongside traditional utility in their purchasing decisions, indicating a shift in the hierarchy of needs [6][12] - The emotional economy in China is projected to grow significantly, with the market size expected to reach 23,077.67 billion yuan in 2024 and surpass 45,000 billion yuan by 2029 [12][18] Group 3 - Emotional consumption can be categorized into three main types: self-pleasing, social, and addictive consumption [13][14] - Self-pleasing consumption focuses on personal emotional satisfaction, with products like fragrances serving as a means of self-care and emotional investment [14] - Social consumption acts as a bridge to connect individuals, with products like escape room experiences and collectible items fostering a sense of community and belonging [15][16] Group 4 - Addictive consumption is characterized by a compulsive need for certain products, such as blind boxes, which create a cycle of emotional highs and lows [16][17] - Brands that understand and cater to the emotional needs of consumers are positioned to thrive in this evolving market, emphasizing the importance of emotional connection over traditional product durability [17][18] - The competition among brands is shifting from product functionality to emotional resonance, with successful brands effectively addressing the anxieties and desires of young consumers [17][18]
泡泡玛特泰国新店被指撞脸名创优品,双方回应
21世纪经济报道· 2025-08-11 09:49
Core Viewpoint - The controversy surrounding Pop Mart's flagship store in Thailand, which has been accused of resembling Miniso's MINISO LAND store, highlights ongoing competition and design similarities between the two brands in the retail space [1][7]. Group 1: Event Overview - Pop Mart opened its largest global flagship store in Bangkok's ICONSIAM shopping center on August 8, covering an area of 760 square meters and inspired by Thai traditional culture [1]. - Social media users have pointed out similarities between Pop Mart's new store and Miniso's MINISO LAND store in Shanghai, suggesting potential design copying [1]. Group 2: Company Responses - Pop Mart's customer service indicated that relevant departments are handling the situation and advised consumers to follow official channels for updates [7]. - Miniso's staff confirmed that they have registered the issue and will follow up if the claims are substantiated [7]. Group 3: Previous Controversies - This incident is not the first for Pop Mart, as a popular influencer previously complained about receiving products from other brands after purchasing blind boxes from Pop Mart, leading to consumer association involvement [7]. Group 4: Financial Performance - According to Pop Mart's financial report, the company achieved a revenue of 13.04 billion yuan in 2024, marking a year-on-year increase of 106.9%, with overseas revenue reaching 5.07 billion yuan, a significant growth of 375% [7]. - Pop Mart has identified Thailand as a crucial part of its strategic expansion in Southeast Asia [7]. Group 5: Miniso's Market Position - Miniso opened its TOPTOY brand store in Bangkok's Siam Center in October 2024, with blind boxes contributing approximately 7% to its sales, and related products accounting for nearly 30% of total sales [8].
泡泡玛特回应泰国店被指撞脸名创优品:门店装修由专门的设计部门负责,将派专人调查
Qi Lu Wan Bao· 2025-08-11 09:27
网友指出,二者相似的点在于高饱和度的色彩模式风格、用流动线条隔开不同区域、游乐园一样的门面以及天花板上都布置了荧光色块,还有整体的风格都 有一定的相似度。 社交媒体网 友截图 8月11日,"泡泡玛特泰国店被指撞脸名创优品"话题登上热搜。 图片来源:泡泡玛特官微 据密度财经报道,记者致电了泡泡玛特服务中心,其工作人员表示,门店的装修是由专门的设计部门负责的,肯定是没有问题的,会将网友的意见做记录反 馈,并派专人进行调查,如果真的是自己方的问题,将会及时整改并在相应的公众号发布公告,如调查无问题,则不做回应。 据泡泡玛特国际集团发布的财报显示,2024年泡泡玛特实现营收130.4亿元,同比增长106.9%,海外营收50.7亿元,同比增375%。泡泡玛特在相关宣传稿件 中直言,泰国是品牌在东南亚战略布局中的重要一站。 (齐鲁晚报·齐鲁壹点客户端编辑 石卉 综合江南都市报、密度财经、21世纪经济报道等) 名创优品则早在2024年10月就在曼谷SiamCenter开出旗下潮玩品牌TOPTOY首店。集团副总裁刘晓彬今年1月接受媒体采访时透露,盲盒已为名创优品贡献 约7%销售额,加上毛绒等IP衍生品,整体占比近三成。 ...
增持泡泡玛特,信银理财某产品二季度涨近7%
Overall Performance - The average net value growth rate of equity public funds in the past six months is 10.96%, with all equity public funds achieving positive returns [2] - Among the products, Huaxia Wealth has four industry index theme products in the top ten, with two products focusing on micro-cap growth and precious metals ranking first and second, both with growth rates exceeding 20% [2] - The product "Bai Bao Xiang Stock Preferred Weekly Open 1" from Xinyin Wealth ranks third with a net value growth rate of 17.73% over the past six months [2] Highlighted Product Analysis - The product "Bai Bao Xiang Stock Preferred Weekly Open 1" is a medium-high risk open-ended net value product with a 7-day investment cycle, showing a net value increase of 6.7% in the second quarter and a year-to-date growth rate of 15.78% [2][3] - The product increased its holdings in stocks such as Pop Mart and Giant Network in the second quarter, with Pop Mart becoming the largest holding at 5.11% of the total assets, contributing significantly to the product's returns [3][4] - The product's performance has been affected by market conditions since its inception in early 2021, with a net value decline of 16.13% since establishment, and it remains below par with a latest disclosed net value of 0.8387 as of August 4, 2025 [4]
东吴证券:维持泡泡玛特买入评级
Xin Lang Cai Jing· 2025-08-11 08:32
Core Viewpoint - Dongwu Securities maintains a "Buy" rating for Pop Mart (09992.HK), highlighting the strong growth potential driven by the labubu IP and a diversified IP matrix that supports rapid revenue growth across all channels [1] Financial Projections - Adjusted net profit forecasts for Pop Mart are raised to 10.03 billion, 14.49 billion, and 18.29 billion yuan for the years 2025, 2026, and 2027 respectively [1]
泡泡玛特泰国旗舰店开业,设计风格被指与名创优品相似
3 6 Ke· 2025-08-11 08:13
【#泡泡玛特泰国店被指撞脸名创优品#,网友晒出了双方门店图片并总结】 此前据人民日报报道,近日泡泡玛特创办人王宁接受访问时提到,泡泡玛特2025年海外销售大概率会超 过国内,增速远比他们想象的快。今年,泡泡玛特在北美的销售大概率会超越东南亚,在海外的市场不 断扩大。 据东方财经报道,8月8日,泡泡玛特泰国最大旗舰店于曼谷地标性商圈暹罗天地开业。多位网友发现, 该店的装修设计风格与名创优品MINISO LAND全球壹号店相似,网友晒出了双方门店的图片并总结, 相似的点在于高饱和度的色彩模式风格,用流动线条隔开不同区域,游乐园一样的门面,天花板上都布 置了荧光色块,还有整体风格。 有网友表示"风格是有点像,但不能一概而论。"也有网友觉得,"泡泡玛特曼谷新店是Ctrl+V了!"各位 网友,您怎么看? ...
东莞发力潮玩和动漫产业 计划拿出1.2亿元产业扶持资金
近日,在第十五届中国国际影视动漫版权保护和贸易博览会上,据中国潮玩之都·动漫潮玩产业招商推 介会消息,《东莞市加快潮玩和动漫产业发展若干措施》发布,东莞计划拿出1.2亿元产业扶持资金, 从产业生态、开拓市场、内容创作、动漫产业、要素保障等五大方面支持潮玩和动漫产业高质量发展。 在产业生态方面,支持潮玩和动漫企业提升原创设计能力,进一步强化品牌建设,推动人工智能赋能潮 玩,鼓励打造潮玩相关城市文化地标,发展"潮玩+"工业旅游,最高给予300万元的资助。其中,政策关 注人工智能领域,对国家、省、市级AI赋能潮玩应用场景最高给予100万元的资助,助力企业领跑人工 智能新赛道。 在开拓市场方面,聚焦打通内外销环节,对参加国内外重点展会的潮玩和动漫组织和企业,最高给予20 万元的参展补贴;支持潮玩和动漫企业开展跨境电商和内贸电商,对平台服务费、国际认证费,最高给 予20万元的补助,助力企业开拓新市场。 在动漫产业方面,扶持打造顶级原创动漫精品,其中,对获得权威奖项的自主版权动漫作品,最高给予 500万元资助;对在头部网络平台首播且播放量在动漫类年度排前20位的,最高奖励100万元;国内电影 票房达1亿元的,奖励100万 ...
一“娃”难求:LABUBU在TikTok Shop卖“疯”了!
Sou Hu Wang· 2025-08-11 06:40
Core Insights - TikTok Shop's mid-year promotion in the US saw a GMV increase of 1.6 times, with significant sales growth for merchants, particularly for the brand POP MART, which achieved over $6 million in GMV within 10 hours during the Super Brand Day event, setting a new record for single-day live streaming sales in the US [1] Group 1: Product Launch and Sales Strategy - POP MART leveraged TikTok Shop's content advantages to launch 20 new products, including popular IPs like ZIMOMO, CRYBABY, DIMOO, and the trending LABUBU, which sold out immediately [2] - During the new product launch, POP MART implemented a free shipping policy across the store, establishing a positive brand impression for new customers in the live streaming environment [2] Group 2: Marketing and Exposure Tactics - During the Super Brand Day event, POP MART utilized promotional peaks to attract potential users, significantly boosting sales [4] - The rise of LABUBU as a top trend in the toy industry led to a surge in discussions on TikTok Shop, with POP MART effectively using the LABUBU topic to engage target users [4] - By optimizing keyword displays through search associations, users searching for LABUBU or POP MART could easily access related keywords and directly navigate to the corresponding store or live stream, reducing decision-making costs and enhancing conversion rates [4] Group 3: Audience Engagement and Brand Growth - In the live streaming event, POP MART attracted over 10,000 viewers and gained more than 4,000 new followers, with over 1,000 new products sold out [7] - The brand integrated various promotional resources, including search banners, discovery page recommendations, and trending topics, to maximize exposure and set the stage for successful product sales [7] - Extensive short video promotions before and after the live stream contributed to a 32% share of total exposure, demonstrating the effectiveness of multi-channel user engagement strategies [7] - Through the integration of platform resources and refined operations, POP MART successfully crossed regional barriers, transforming the unique appeal of its IPs into a global consumer trend, showcasing TikTok Shop's role in facilitating brand expansion [7]