以下文章来源于刺猬公社 ，作者刺猬公社编辑部 作者丨阿狸 编辑丨园长 图源丨Midjouney 更令人匪夷所思的是，全国各地的知名企业也前来凑热闹，争抢赛事赞助合作商。 刺猬公社 . 互联网内容行业观察与研究 来源丨 刺猬公社（ID：ciweigongshe） 上个周末，全国人民蹲在直播间观看一场草根足球比赛 ——"苏超"，要知道，在一个月前，这还是 一场无人问津的足球比赛。 根据苏州官方发布的数据，苏超第四轮比赛的场均观众已达 25802 人，而一个月前的首轮比赛，场 均观众仅有 7745 人。 增加的大部分观众，很有可能都是来凑热闹的，但作为一场由官方主导的省级足球赛事，因为各式各 样的段子出圈，在社交媒体上吸引泼天流量，在国内，这还是头一回见。截至 2025 年 6 月 16 日，抖音上关于"苏超"及"苏超联赛"的话题播放量已超过 70 亿次。 6 月 6 号，"江苏省城市足球联赛"公众号公布了最新的赛事赞助商名单，在这份名单里，除新增一 个类别的赞助商——公益支持单位（其中仅有一家），赛事的赞助商扩容至 19 个，是首轮的三倍。 品牌的狂欢，反向验证着比赛的热度，但并不是谁都有资格成为苏超的合作伙伴， ...

编者荐语： 阅读更多内容请点击下方"阅读原文" （本文由日经BP提供） 日经中文网"开设了"日经BP精选"栏目。日经BP是日本经济新闻社媒体集团的一员，成立于1969年。作 为日本领先的B2B媒体公司，聚焦经营管理、专业技术及生活时尚三大主要领域。敬请读者关注。 日经 以下文章来源于日经BP ，作者日经BP 亚瑟士的 "MOTION MUSCLE SUPPORT SPEED TIGHTS" 亚瑟士推广的用来支撑跑步的五分紧身裤销售情况良好。 2024年上市的"MOTION MUSCLE SUPPORT SPEED POCKET TIGHT"是继2021年推出的"METARACER HALF TIGHT"之后的又一款商品，基于客户洞察开发而成。 日经BP . 日经BP成立于1969年4月, 隶属于日本经济新闻社集团。作为日本领先的B2B媒体公司，我们聚焦"经营 管理"、"专业技术"及"生活时尚"三大主要领域，满足客户多元化的需求。 近年来，越来越多的企业试图挖掘顾客自身都未察觉的"客户洞察（Customer Insight）"，将 其应用于新产品的策划或营销中。在策划商品之前开展大规模定量调查或个案（n=1）调 ...

Core Insights - Chinese companies are increasingly shifting from product export to technology export, enhancing their global competitiveness through innovation and resource integration [1][2][3] Group 1: Company Developments - CATL announced plans to build its third battery factory in Europe in partnership with Stellantis, which is expected to generate over 10 billion yuan in equipment demand and significant material needs [2] - Fuyao Glass has established a strong presence in the global automotive supply chain, with over 40% of its revenue coming from overseas markets, and reported a 12.16% increase in revenue for Q1 2025 [3][4] - King Long Motors delivered 121 electric buses to Chile, marking a significant step in its international expansion, with total exports exceeding 140,000 buses to nearly 150 countries [1][2] Group 2: Industry Trends - The trend of "going global" is seen as essential for Chinese companies to remain competitive, with many firms actively seeking to establish a global presence and diversify their markets [3][6] - The global supply chain is being reshaped as companies like Weike Technology enhance their manufacturing capabilities across multiple countries, improving cost efficiency and responsiveness [2][3] - The overall GDP of Fujian Province is projected to reach 57,761.02 billion yuan in 2024, ranking it eighth among China's provinces, indicating a strong economic foundation for companies to expand internationally [2] Group 3: Innovation and Technology - Continuous investment in R&D is crucial for maintaining competitive advantages, as demonstrated by Fuyao Glass's innovative products like 5G antenna glass and AR-HUD displays [5][6] - Companies are leveraging capital markets to support their global expansion strategies, with Anta Sports using acquisitions to enhance its brand presence internationally [5][6] - The shift from "Made in China" to "Created in China" reflects a broader trend of Chinese manufacturing focusing on quality and innovation rather than just cost advantages [7]

中新社福州6月19日电 题：闽商千年商道，从海洋基因到全球文明的东方叙事 ——专访福州大学马克思主义学院教授、福州大学闽商文化研究院院长苏文菁 中新社记者 闫旭 从南岛语族的独木舟劈波斩浪，到宋元时期"东方第一大港"万商云集，再到近代华侨下南洋的惊涛传 奇，闽人以海为田、因海而兴的商业史诗，塑造了中国海洋文明的一个独特范式，更在全球化进程中书 写了东方智慧的现代启示。 当下，回望闽商千年商道的演进脉络，如何为人类破解全球化困局提供多一把"中国钥匙"？近日，福州 大学马克思主义学院教授、福州大学闽商文化研究院院长苏文菁接受中新社"东西问"专访，予以解读。 现将访谈实录摘要如下： 中新社记者：如何理解闽商的海洋基因？ 苏文菁：福建平潭壳丘头遗址出土的独木舟残骸，将中国先民的海洋活动最远推至约7500年前。考古学 家发现，南岛语族先民正是从这片海域出发，用原始舟筏探索、开启跨海迁徙。深植血脉的海洋基因， 在闽地演化为"以海为田"的生存哲学——当黄河文明深耕黄土时，闽人则学会在潮汐间开辟生计。 唐代，闽商正式登上海外贸易舞台。宋元时期，泉州"刺桐港"成为"东方第一大港"，德化瓷器、福州漆 器达致东亚至东非港口。157 ...

Core Insights - Adidas has launched the F50 TAEKWONDO PACK series, creatively merging classic football boots with taekwondo elements, appealing to both trendsetters and sports enthusiasts [1] - The F50 series, introduced in 2004, has gained significant attention for its innovative design and technology, focusing on speed, agility, and ball control [1] - The new taekwondo shoes maintain the classic streamlined silhouette of the F50 football boots while incorporating a smooth synthetic upper and a unique grip sole for stability [1] Design and Aesthetics - The series features three visually striking colorways: "Purple/ Lemon Yellow/ Royal Blue," "Royal Blue/ Footwear White/ Dark Blue," and "Bright Yellow/ Bright Blue/ Royal Blue," each reflecting the dynamic nature of sports and taekwondo belt colors [3] - The design choices emphasize both performance and cultural significance, enhancing the shoes' appeal [3] Brand Strategy - Adidas, with a 76-year history, continues to innovate by blending classic styles with contemporary trends, aiming to integrate sports fashion into everyday life [5] - The company's strategy is to create a cycle of products that transition from the sports field to streetwear and fashion shows, as articulated by CEO Gulden [5]

即使是已在中国市场浸淫数十年的一些国际公司，也在考虑建立新的合作伙伴关系，以应对当下挑战。 摩根士丹利亚太区并购业务主管理查德·黄说："许多情况下，这些品牌已深耕中国市场多年，找到能为 其带来技能、技术和资本的中国合作伙伴是另一种形式的本地化。跨国公司继续将中国视为至关重要的 市场。" 法国巴黎银行工业与消费者业务主管让-克里斯托夫·瓦拉特说："中国市场变得越来越成熟，不再有快 速增长和发展带来的唾手可得的果实。中国消费者受教育程度更高且更成熟，由于品位变化快且（品 牌）忠诚度低，形成只有本土企业才能识别并适应的奇特本土品位。"分析人士表示，目前涌现出越来 越多涉及通过股权重组引入本地战略合作伙伴的中国业务分拆交易，此类举措或将帮助跨国公司在中国 市场蓬勃发展并抓住新的增长机遇。（作者曼努埃尔·拜戈里等，丁玎译） 彭博社6月17日报道，原题：哈根达斯和星巴克考虑全面改革以与中国对手竞争 上世纪90年代中国的消 费格局迥异于现在，当时哈根达斯和星巴克推出令大多数人都感觉陌生的高端产品，迅速在中国赚得盆 满钵满。但时移世易，与许多其他西方品牌一样，如今二者正重新评估其在世界第二大经济体的经营策 略。 推动这种转变 ...

亚玛芬也是安踏旗下公司，安踏体育于2019年完成了芬兰体育用品集团Amer Sports（亚玛芬体育）的 收购，该集团包含始祖鸟、Salomon萨洛蒙、威尔胜等多个品牌。 此前4月10日，安踏体育宣布与美国公司Topgolf Callaway Brands集团达成股本权益买卖协议，前者有条 件地同意购入目标公司"Callaway Germany Holdco GmbH"（Jack Wolfskin品牌所属公司）百分百的股本 权益，基础对价为现金2.9亿美元（约合21.15亿元人民币），加上净营运资金及其他惯常调整项进行调 整。 Jack Wolfskin狼爪品牌于1981年创立于德国，其产品线涵盖徒步、自行⻋、滑雪、露营等场景。狼爪一 直强调自身在户外领域有专业的核心竞争力，公司的TEXAPORE薄膜技术可实现防水指数达到20000毫 米的暴雨级防护，广泛应用于冲锋衣、登山鞋等产品线上。截至2025年1月，狼爪在全球拥有495家专卖 店，其中226家分布在欧洲，269家位于亚洲。 在完成收购后，安踏对狼爪品牌进行了新的人事任命。6月18日，安踏集团向智通财经确认，该公司管 理层任命姚剑为狼爪品牌总裁，负责狼爪 ...

Group 1 - The core idea of the articles revolves around the "Jinjiang Experience" as a model for optimizing the business environment and promoting high-quality development of the private economy in Quanzhou, Fujian Province [1][2] - Quanzhou's private economy contributes 70% of tax revenue, 80% of regional GDP, and 90% of technological innovation results, showcasing its significant role in the local economy [1] - The Quanzhou Municipal Party School has established a comprehensive training brand for the "Jinjiang Experience," conducting various educational activities to share innovative practices in industrial upgrading, business environment, rural revitalization, and urban-rural integration [1][2] Group 2 - The training program is structured around a "theoretical source - practical transformation - cultural soul" curriculum, providing a multi-faceted view of the "Jinjiang Experience" [2] - The training center collaborates with 56 institutions, including central and national training organizations, to promote the "Jinjiang Experience" education nationwide through mutual class offerings and resource sharing [2][3] - A new "school-enterprise linkage" training model has been established, combining the educational resources of the Quanzhou Municipal Party School and the Quanzhou Development Group to enhance the training program's effectiveness [3]

Group 1 - The "Su Super" phenomenon has transformed from a local football league into a significant commercial IP, leading to substantial stock price increases for related companies [1] - From May 28 to June 17, notable stock performances include ST United with a 52.85% increase, Jining Sports with a 106.41% rise, and Gongchuang Lawn with a 64.63% gain [1] - On June 17, a significant market correction occurred, with Gongchuang Lawn hitting the daily limit down and Jining Sports dropping by 9.05%, indicating potential short-term speculative risks [1] Group 2 - The "Su Super" trend has shown a "universal" characteristic, benefiting companies from both southern and northern Jiangsu cities, reflecting capital's recognition of balanced regional economic development [2] - Jiangsu Bank, as the title sponsor of "Su Super," reached a historical high of 11.79 yuan per share, with a total market value exceeding 213.6 billion yuan [2] - As of June 17, Jiangsu has 707 listed companies, ranking third in China, with a structural gap in the sports and cultural tourism sectors compared to Guangdong, suggesting new investment opportunities [2] Group 3 - The "Su Super" model may provide insights for Shenzhen to develop its own IP events in the Guangdong-Hong Kong-Macao Greater Bay Area, leveraging low ticket prices and city rivalry narratives [3] - The ongoing "Su Super" effect is prompting a reevaluation of the value boundaries in the sports and cultural tourism industries within the capital market [3]

Core Insights - Li Ning was appointed as the honorary president of the Chinese Olympic Academy, highlighting his ongoing influence in sports and education [3][4] - The event emphasized the importance of sports in shaping character and resilience, with Li Ning advocating for youth to learn life philosophies through sports [3][4] - Li Ning shared his journey from Olympic champion to business leader, focusing on how athletic discipline can translate into effective business management [4] Group 1 - Li Ning discussed the evolving role of sports in society, emphasizing its connection to national identity and personal value realization for youth [3][4] - The event featured a dialogue on the social responsibilities of champions, with Li Ning stressing the importance of using influence to inspire and give back to society [4] - The "Olympics and Me" public lecture series is part of a broader initiative by Beijing Sport University to promote Olympic studies and values [4] Group 2 - The public lecture was attended by over 300 students and experts, indicating strong interest in Olympic education and its societal implications [4] - Li Ning's insights on maintaining passion amidst challenges reflect a broader philosophy applicable to both sports and business [4] - The appointment of Li Ning as honorary president marks a significant step in the development of the Chinese Olympic Academy, which will be managed by Beijing Sport University starting in 2024 [3][4]