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西溪“夏夜同乐会”唱响邻里情
Hang Zhou Ri Bao· 2025-08-08 02:51
作为激活"月光经济"的重要载体,同步开启的"夏日悠悠集"人气火爆,构成一道亮丽的夜间风景 线。街道精心组织数十家特色商家外摆,25个展位错落有致,汇聚成充满烟火气的消费长廊。十余家美 食摊位前香气四溢,"湘先生米小姐""马记永拉面""梨花牛肉汤饭"等品牌凭借独特风味吸引食客驻足; 4个文创互动摊位的手工体验区,让孩子们沉浸其中;街道与主办方贴心设置的展位,则为居民免费发 放夏日防暑、防蚊礼包。居民们"边逛边听边感受",在悠扬旋律与市集的烟火气、文化味中,尽享独特 的夜间休闲时光。 本次活动显著拉动了本地消费,实现居民得实惠、商家增销量的双赢。比如,大众点评平台推出 的"10元代30元"超值代金券一经上线即被抢购一空;商家则迎来客流高峰,销售热度持续攀升,"夏日 经济"在浓厚的烟火气中不断升温。 歌声点燃夏夜,市集升腾烟火。近日,西溪街道"西溪好声音·夏夜同乐会"预赛暨清凉市集活动圆 满落幕。这场以"唱响共富梦·西溪邻里情"为主题的活动,巧妙融合全民歌会与特色市集,成功打造沉 浸式夜间消费新场景,为区域"月光经济"注入强劲动能。 当晚,EAC商业街主广场成为音乐与欢乐的海洋。青少年组和企业成人组选手轮番登台,以 ...
焦点访谈丨冲不垮的“村超” !球场的哨声是火热生活重启的声音
Core Points - The "Village Super" football event in Guizhou's Rongjiang has made a strong comeback after severe flooding, showcasing resilience and community spirit [1][11][36] - The event is not just a sports competition but a vital part of Rongjiang's cultural tourism and economic recovery strategy [11][36] Group 1: Event Resumption - The "Village Super" resumed with a "Super Saturday" event on August 2, just over a month after the area faced significant flooding [1] - The local community has shown remarkable recovery, with daily life returning to normal, including bustling markets [3][7] - The event attracted not only local spectators but also those who participated in disaster relief efforts, highlighting community gratitude [4] Group 2: Economic Impact - "Village Super" is crucial for Rongjiang's cultural tourism development, especially as it is one of the last poverty-stricken counties in China [11] - The event's popularity has drawn attention to Rongjiang, aiding in the recovery of the local tourism industry post-disaster [11] - Local hotels and restaurants have seen a surge in bookings, with hotel occupancy rates nearing 90% just days before the event [27] Group 3: Recovery Efforts - The local government has been proactive in disaster recovery, providing support to businesses affected by the flooding, including low-interest loans and tax relief [17][28] - The restoration of the football field and related infrastructure has been a priority, with local officials closely monitoring progress [19][20] - Community members have actively participated in recovery efforts, demonstrating solidarity and optimism for the future [36]
深耕航空文创,卡游“中国战机收藏卡”横空出世
Xin Jing Bao· 2025-08-01 01:44
Core Viewpoint - The collaboration between KAYOU and AVIC Cultural Co., Ltd. has led to the launch of the "Chinese Fighter Jet Collectible Cards," aimed at promoting national defense knowledge among youth and enhancing national pride [1][5]. Group 1: Product Overview - The "Chinese Fighter Jet Collectible Cards - Winning in Aerospace" includes eight categories of cards: parameter cards, casting cards, principle cards, news cards, lens cards, hunting cards, wing-adding cards, and imagination cards, featuring over 30 major aircraft models including J-20, J-35A, Y-20, Z-20, and the stealth drone Attack-11 [3][4]. - The design emphasizes "fun," "artistic," and "collectible" aspects, with innovative features such as disassemblable casting cards and imaginative future aircraft designs created by renowned mechanical designers [4][3]. Group 2: Educational and Cultural Impact - The cards aim to transform complex aerospace knowledge into accessible visual symbols, making it easier for non-military enthusiasts to understand the core advantages of Chinese fighter jets and showcase national strength [4][5]. - The collectible cards are positioned as cultural symbols of national technological prowess, appealing to the younger generation's interest in military technology and serving as educational tools for national defense [5][6]. Group 3: International and Cultural Exchange - KAYOU's collectible cards are becoming a significant medium for cultural exchange, allowing international collectors to gain insights into Chinese aviation achievements and fostering a sense of national pride among Chinese citizens [7][8]. - The global interest in aviation collectible cards facilitates discussions about different countries' aircraft models and design philosophies, promoting cross-cultural connections among enthusiasts [8].
会说话的武汉故事——武汉好礼出圈记
Chang Jiang Ri Bao· 2025-08-01 00:39
Core Insights - Wuhan's unique gifts are transcending geographical boundaries, becoming mobile representations of the city's charm [1][3] - The emergence of traditional and modern elements in Wuhan's gift offerings reflects a blend of cultural heritage and contemporary appeal [4][6] Company Highlights - Cai Lin Ji, established in 1928, has evolved from a small noodle shop to a global chain with nearly 300 stores, marking its first international expansion in Singapore in September 2023 [6] - In 2023, Cai Lin Ji's e-commerce sales exceeded 200 million yuan, leveraging platforms like Tmall and JD to reach a broader audience, including overseas Chinese [6] - The brand plans to double its overseas store count in the next three years, focusing on markets in Europe and America [6] Industry Trends - The rise of cultural gifts, such as the "Garlic Bird" plush toy, showcases a shift towards younger, more engaging expressions of city identity [10][11] - The integration of technology in cultural experiences, such as AR interactions and digital purchasing options, is enhancing consumer engagement with Wuhan's gifts [14][15] - The establishment of a gift industry alliance among over 110 local creative and food enterprises aims to elevate the market from single product successes to a comprehensive brand ecosystem [13]
碳水激活“城市味蕾”,解锁早餐经济新场景
Yang Guang Wang· 2025-07-31 01:29
Core Insights - The Northwest Corner in Tianjin has gained popularity for its breakfast offerings, attracting a significant number of visitors and food enthusiasts [2][4] Group 1: Popularity and Visitor Engagement - The Northwest Corner has become a hotspot for breakfast, with long queues at various food stalls and a vibrant atmosphere filled with diverse voices praising the local cuisine [2] - The area covers 0.36 square kilometers and hosts over a hundred vendors, providing a wide range of local delicacies such as Guoba Cai and Jianbing Guozi [2][4] - Last year, approximately 12 million visitors frequented the Northwest Corner, with daily foot traffic ranging from 10,000 to 20,000 people [4] Group 2: Community and Economic Impact - The success of the Northwest Corner is attributed to community support and collaborative efforts in enhancing the street's appearance and offerings [4] - Local authorities are working on improving infrastructure, including the renovation of public restrooms and the beautification of old walls, totaling nearly 1,700 square meters [4] - The initiative aims to create a "city living room" to enhance visitor experience and sustain the area's popularity [4] Group 3: Cultural and Creative Aspects - The area not only focuses on food but also promotes local culture through creative products, such as souvenirs that reflect Tianjin's heritage [4] - Merchants are encouraged to innovate and improve their branding to attract more tourists and boost the local economy [5]
二〇二五海南东南科技艺术季在陵水举办
Hai Nan Ri Bao· 2025-07-28 01:25
Core Viewpoint - The 2025 Hainan Southeast Technology and Art Season in Lingshui successfully integrates technology and art, attracting over 90,000 participants and showcasing a vibrant cultural and technological experience [5][10]. Group 1: Event Overview - The event took place from July 25 to July 27, 2025, at the Overseas Students' Association Returned Scholars Town in Lingshui, featuring immersive experiences and cultural exploration [5][10]. - Activities included a motorcycle parade and various interactive technology exhibits, enhancing the festival's appeal [5][6]. Group 2: Technology and Art Integration - The event highlighted innovative technologies such as emotion analysis through smart pens and interactive robots, showcasing over 100 tech companies [6][11]. - The integration of technology into artistic experiences allowed visitors to engage with AR, VR, and AI, transforming the perception of technology from merely visual to interactive [6][11]. Group 3: Cultural and Economic Impact - The event served as a platform for the local creative industry, linking film, gaming, and cultural heritage, thus promoting value realization through creative experiences [8][9]. - The festival attracted industry leaders and experts, fostering collaboration opportunities and enhancing Lingshui's cultural and technological export potential [11][12]. Group 4: Tourism and Future Prospects - The event effectively promoted Lingshui's tourism resources, encouraging visitors to explore local attractions while enjoying the festival [12]. - The festival is seen as a gateway for future tourism and cultural exchanges, positioning Lingshui as a vibrant destination for both domestic and international visitors [12][10].
科技“帮手”让文创产品上新又上心
Zheng Quan Ri Bao· 2025-07-25 15:41
Group 1 - The cultural consumption market is increasingly vibrant, with cultural and creative products connecting traditional culture to modern life, gaining popularity among consumers [1][2] - Modern technology plays a crucial role in driving innovation in cultural and creative products, enabling designers to digitize traditional crafts and shorten product design and launch cycles [1][2] - The integration of technologies like augmented reality (AR) and virtual reality (VR) breathes new life into traditional culture, making cultural relics more accessible and engaging for consumers [1] Group 2 - Enhanced customer experience is achieved through interactive and personalized designs, allowing consumers to actively participate rather than passively accept products [2] - Overall, modern technology is a key driving force for the development of the cultural and creative industry, opening new avenues for product innovation and aligning closely with consumer demands [2] - The future will see deeper integration of technology and culture, promoting sustainable and healthy development of the cultural and creative industry [2]
把“运城特色”转化为“城市名片” 山西运城培育打造“好运诚品”区域公用品牌
Core Viewpoint - The Shanxi Province Yuncheng City government has launched the "Good Luck Products" regional public brand strategy to enhance local brand development and economic growth through a unified branding approach [1] Group 1: Brand Development Strategy - The "Good Luck Products" strategy aims to strengthen regional public brands and support the cultivation of enterprise product brands, focusing on Yuncheng's advantageous industries and local specialty products [1] - The strategy includes a brand cultivation system, quality safety assurance system, and brand marketing system to transform "Yuncheng characteristics" into a "Yuncheng business card" [1] Group 2: Product Categories - The brand encompasses products from primary, secondary, and tertiary industries, including high-quality agricultural products, smart connected vehicles, biomedicine, cultural creative products, and local cuisine [1] - Products that have received the Shanxi Quality Award or are recognized as Shanxi boutique enterprises can use the "Good Luck Products" brand [1] Group 3: Evaluation and Promotion - A strict evaluation process will be implemented to ensure the representativeness of products, including checks on company conditions and social credit records [2] - The promotion of the brand will utilize both traditional media and social media influencers to enhance visibility and engagement [2] Group 4: Brand Protection and Oversight - A dynamic regulatory mechanism will be established for companies that have received the "Good Luck Products" designation, including increased product inspections and the ability to revoke the designation in case of safety incidents [3] - Collaboration with surrounding cities will be sought to establish a cross-regional enforcement mechanism to combat infringement and protect the brand [2]
“情绪消费”蓝海爆发 商家加速掘金万亿市场
Group 1 - Emotional value is driving consumer growth, with 99.9% of respondents willing to pay for emotional value, particularly for "emotional support" services [1] - The domestic healing economy market has reached 10 trillion yuan, growing at an annual rate of 10% globally, with healing home products seeing sales growth exceeding 40% [1][5] - The rise of emotional consumption is influencing retail business models, with shopping centers needing trendy brands to attract more foot traffic [1] Group 2 - Emotional consumption is becoming a necessity, with the proportion of spending on emotional consumption increasing by nearly 8 percentage points among those spending 21%-30% of their total [3] - The distribution of trendy toy brands is widespread, with over 350 stores operating in Shanghai, reflecting structural changes in the Chinese consumer market [3] - The healing economy is a significant segment of "new Chinese consumption," with a focus on cultural narratives and the aesthetics of slow living [5] Group 3 - The global healing economy is expected to reach $7 trillion by 2025, with the essential oil massage industry projected to reach $34.6 billion by 2030 [5] - The rise of the healing economy is driven by a shift from functional needs to emotional healing, particularly among Generation Z [5] - The market for aromatherapy is rapidly growing, with annual consumption growth rates of 20%-30%, and a "SPA + retail" model emerging [5]
青城论AI,广告绘新篇:2025 中国广告论坛解码行业新局与呼和浩特文旅升级路径
Jing Ji Guan Cha Wang· 2025-07-22 10:11
Group 1 - The core theme of the 2025 China Advertising Forum is how AI is reshaping the advertising industry, enhancing brand marketing experiences through technological innovation [1][2] - AI is transitioning the advertising industry from a phase of "broad reach" to "precise targeting," significantly improving the efficiency of consumer engagement in various urban settings [2][5] - The integration of AI in advertising is leading to a transformation where consumers evolve from passive recipients to active co-creators of content, thereby enhancing the value creation process [6][7] Group 2 - The cultural and creative industries are highlighted as key areas where AI can drive value co-creation, with examples such as personalized AR advertisements and collaborative design tools [3][5] - The forum emphasized the need for a balance between technological capabilities and industry expertise to avoid pitfalls associated with AI misuse [5][6] - The establishment of new industry standards and self-regulatory frameworks aims to address market challenges and promote orderly development within the advertising sector [9][15] Group 3 - The tourism industry is experiencing a significant boost, with AI enhancing visitor experiences and creating new business opportunities, as evidenced by the increase in domestic tourist numbers and spending in Hohhot [10][12] - AI is facilitating the evolution of tourism from mere traffic conversion to a more integrated ecological model, enhancing the overall experience and engagement [10][13] - The forum underscored the importance of content and technology in urban competition, positioning Hohhot as a model for integrating cultural narratives with technological applications [13][15]