Core Viewpoint - The training session held on May 15 aims to enhance e-commerce live streaming skills among enterprises in the Dazu Stone Carving Cultural Park, promoting the sales of cultural products such as Dazu stone carvings [1][3]. Group 1: Training Details - The training lasted for one day and was organized by the Dazu District Human Resources and Social Security Bureau and the Dazu Stone Carving Cultural Park, with experts from the Chongqing E-commerce Association providing instruction [3]. - Over 50 participants, including e-commerce live streaming personnel from the Dazu Stone Carving Cultural Park and representatives from local e-commerce businesses, attended the training [3]. Group 2: Training Content - The training covered 19 topics, including identifying target customers, increasing personal account traffic, short video account positioning, new media operation strategies, compliance and risk prevention, AI utilization, and product selling point analysis [4]. - Participants learned to create engaging live streaming content, analyze audience psychology, and enhance product visibility and customer engagement to boost sales [4]. Group 3: Industry Impact - The training is expected to help enterprises establish a strong awareness of e-commerce live streaming, encouraging them to explore new sales channels and expand their e-commerce market share [6]. - The Dazu Stone Carving Cultural Park produces a variety of cultural products daily, including stone carvings, jade carvings, wood carvings, and bronze carvings, aiming to leverage e-commerce platforms to reach both domestic and international markets [6]. - New entrants in the e-commerce live streaming sector are gaining confidence and planning to seek employment and entrepreneurial opportunities within the Dazu Stone Carving Cultural Park [6][8].

每经记者｜石普宁 每经编辑｜唐元 图片来源：受访者供图 数字文创：可以是名词或动词 NBD：你在书中专门用一个章节来阐述和定义"数字文创"，而它在日常语境中似乎包罗万象。你能"大白话"地解读下"数字文创"的含义吗？它与传统文创 的区别何在？ 春末夏初，城市的热浪已悄然翻涌。采访前，巩强特意发来消息确认："今天不用穿正装吧？" 这段时间，他几乎是一场接一场的会议和活动连轴转，正装俨然成了"工作制服"。于是，在一个难得"松弛"的下午，《每日经济新闻》记者（以下简称 NBD）见到了卸下正装、一身清爽打扮的他。 作为四川省文化和旅游创意产业联盟IP文创专委会主任、四川天府新区未来数字产业研究院院长，巩强的新作《数字未来：文化创意与明日商业》于4月正 式出版。这本凝结了他多年行业实践与学术思考的著作，试图为身处变革洪流中的文创产业，描绘一幅系统性的图景。 "写这本书，是因为我们都曾在或正在追逐新技术、新概念时感到迷茫，很容易忘了原本要干啥，"他坦诚地说，"我希望能构建一个思考的框架，一个'靶 子'，帮助大家看清数字文创到底是什么，我们安身立命的核心能力在哪，最终怎么去'想象那些还没发生的事'。" 在巩强看来，"数字文创 ...

Core Viewpoint - The establishment of the "IE Commune" in Tangkou, Jiangmen aims to activate new momentum for rural revitalization by attracting global "boundaryless creators" to engage in entrepreneurship and life in the area [2][4][10]. Group 1: Project Overview - The "IE Commune" construction plan and recruitment concept were officially announced during an event on May 15, with the release of the brand logo and mascot [3][31]. - The initiative is guided by the Central Civilization Office and the Provincial Civilization Office, focusing on rural talent revitalization and addressing population hollowing issues [25][26]. Group 2: Target Audience and Community Building - The "IE Commune" is designed as an inclusive innovation platform for various types of youth entrepreneurs, referred to as "boundaryless creators," who seek balance in quality of life and innovation [18][35]. - The project aims to create a thriving ecosystem involving four groups: original locals, new locals, returnees, and travelers, fostering a shared community [29][46]. Group 3: Economic Impact and Growth - Tangkou has successfully attracted over 2,000 new residents, reversing previous population decline, and has seen the establishment of 372 new startups in the past three years [44][55]. - Fixed asset investment in Tangkou is projected to grow by 16.2% in 2024, with industrial investment growth reaching 124.8%, indicating strong economic momentum [56][57]. Group 4: Support and Resources - The "IE Commune" offers low-cost entrepreneurial spaces, shared office facilities, and various subsidies for eligible projects, aiming to support digital nomads and creative workers [59][60]. - Future plans include collaboration with a network literature incubation center and a film shooting base to further enhance the talent ecosystem and position the "IE Commune" as a driving force for rural digital economy [62][71].

星标 ★ IPO日报 精彩文章第一时间推送 日前，杭州铜师傅文创（集团）股份有限公司（以下简称"铜师傅"）正式向港交所递交招股书，拟 于主板上市，招银国际担任独家保荐人。 来源：铜师傅淘宝官方旗舰店 雷军投资 "铜师傅"创始人俞光曾在媒体专访中透露，他创业的原因是出于一次购买"未果"。 2013年，俞光在杭州为朋友挑选乔迁礼物时，遍寻市场却找不到一尊兼具品质与性价比的铜制关公像。 高端作品标价动辄数万元，低端产品则粗糙廉价，这种两极分化的市场现状让他萌生了创业的想法，于 是，铜工艺品牌 "铜师傅" 应运而生。 俞光凭借多年在建材行业的经验，敏锐地察觉到铜材质的独特优势。 作为仅次于金银的贵金属，铜不仅具有高贵的质感，还具备优异的延展性和可塑性，能够驾驭传统、现 代等多种艺术风格。与陶瓷相比，铜器不易碎裂；与木雕相比，更适合规模化生产。俞光带领团队改良 千年古法 "失蜡铸铜法"，独创永不褪色的高温着色和彩绘工艺，成功将传统工艺与现代审美相结合， 打造出兼具艺术性与实用性的铜制工艺品。 招股书显示，铜师傅覆盖了研究、设计、开发、生产与销售的完整产业链，实现了对产品从创意到成品 的全流程把控，有效提高了生产效率和产 ...

Core Insights - The recent consumption activities in Anyue during the 2025 May Day holiday challenge the perception that county-level consumption lacks vitality, showcasing significant sales figures and crowded shopping areas [1][5] Group 1: Sales Performance - Anyue's supermarket achieved sales of 6.42 million yuan, while the trade-in program generated 7 million yuan in transactions, indicating robust consumer engagement [1] - On May 2, the home appliance trade-in orders exceeded 200, demonstrating a strong demand for upgrading household items [3] Group 2: Consumer Behavior - Consumers in county areas are willing to spend but prefer transparency in pricing, as evidenced by the impact of government subsidies on purchasing decisions [5] - The combination of promotional strategies tailored to different age groups has led to a 40% year-on-year increase in sales during the holiday period [5] Group 3: Night Economy - The night market in Anyue saw a surge in activity, with over thirty creative stalls emerging, indicating a shift in consumer behavior towards evening shopping [6] - The digital experience center attracted long queues, highlighting the growing interest in interactive and immersive experiences among families [6] Group 4: Cultural Events - The "Crayfish Beer Festival" attracted significant crowds, with the demand for food exceeding supply, showcasing the local culinary culture's appeal [3] - The integration of traditional culture with modern technology at the Anyue Stone Carving Digital Exhibition Center resulted in impressive sales of cultural products, reaching 50,000 yuan in a single day [3] Group 5: Economic Resilience - The data from Anyue's Business Bureau reflects a vibrant local economy, with various consumer stories illustrating the emotional and social aspects of spending [6][7] - The collective experiences of consumers during the holiday period highlight the sustainable consumption vitality rooted in everyday life [7]

证券代码：300640 证券简称：德艺文创 德艺文化创意集团股份有限公司 Q2、公司今年的海外业务进展情况如何？订单量目前怎样？ 答：感谢您的关注！公司2025年第一季度营业收入及净利润均 较上年同期有所增长。公司将继续密切跟踪国内外宏观政策、 经济动向，加大非美市场开拓力度，在稳定现有客户合作关系 的基础上，灵活调整市场策略及产品结构。 Q3、公司2025年经营计划如何？未来发展计划是怎样的？ 答：感谢您的关注！公司将密切跟踪国内外宏观政策动向，灵 活调整业务布局和市场策略，一方面将更多资源投入到非美市 场的开拓中，另一方面，通过强化研发设计，让产品具备更高 品质与独特性，维持产品竞争力，同时，加快跨境电商发展， 缩短中间环节，降低流通成本。 Q4、公司今年的分红是怎样的？预计什么时候实施？ 投资者关系活动记录表 编号：2025-001 | | □ 特定对象调研 □ 分析师会议 □ 媒体采访 | | --- | --- | | 投资者关系活动 | √ 业绩说明会 □ 新闻发布会 □ 路演活动 | | 类别 | □ 现场参观 | | | √ 其他 （2025 年福建辖区上市公司投资者网上集体接待日活 | | ...

Core Insights - The article highlights the upcoming IPO of Hangzhou Tongshifu Cultural Creative (Group) Co., Ltd., which is seeking to leverage its market leadership in the copper cultural creative product sector amidst industry challenges [1][9] - The company holds a 35% market share in China's copper cultural creative product market, which is projected to grow but remains limited in size [3][9] Company Overview - Tongshifu was established in 2013 and focuses on copper as its core material, with copper cultural creative products accounting for over 95% of its revenue from 2022 to 2024 [2][3] - The company has a vertically integrated business model covering research, design, development, production, and sales, with a growing number of SKUs from 2,137 in 2022 to 2,485 in 2024 [4] Financial Performance - The company's revenue for 2022, 2023, and 2024 was approximately 503 million, 506 million, and 571 million RMB, respectively, with gross margins improving from 32.2% to 35.4% over the same period [7][8] - Net profits for the same years were reported at approximately 56.9 million, 44.1 million, and 78.0 million RMB [8] Market Dynamics - The copper cultural creative product market in China is relatively small, with a projected size of only 1.6 billion RMB in 2024, indicating limited growth potential compared to the broader cultural creative market [9][11] - The market penetration rates for copper products are low, with urban penetration at 2.34% and rural at less than 1.4%, highlighting a significant gap in market reach [11] Competitive Landscape - The industry faces intense competition with around 1,000 companies producing copper cultural creative products, leading to price competition and market share challenges [9][12] - High-end silver and gold cultural products pose a competitive threat to copper products due to their perceived value and scarcity [9] Strategic Initiatives - The company plans to enhance product innovation by launching over 400 new products annually and focusing on both traditional and trendy designs [12] - Production capacity upgrades are planned through new equipment and hiring additional staff, aiming to improve operational flexibility [12] - Market expansion strategies include targeting international markets like Hong Kong, Japan, and Italy, while also increasing the number of physical stores in key domestic cities [12]

Group 1 - Company "Tong Shifu" has officially submitted its prospectus to the Hong Kong Stock Exchange for an IPO, marking its second attempt at going public after previously withdrawing from the Shenzhen Stock Exchange in September 2024 due to market conditions [1] - The funds raised from the IPO will primarily be used for product research and development, increasing production capacity and flexibility, and enhancing sales and marketing capabilities [1] - Founded in 2013, Tong Shifu specializes in various copper cultural and creative products, including ornaments, sculptures, and wall art, operating under a dual business model of "self-developed IP + authorized IP" with 57 domestic and international IPs [1] Group 2 - As of December 2024, Tong Shifu has opened 9 direct stores in cities like Hangzhou, Suzhou, and Chengdu, and has 68 stores operated by 54 authorized offline distributors [1] - According to a report by Frost & Sullivan, Tong Shifu holds a 35% market share in the Chinese copper cultural and creative product market, ranking first in the industry [1] - The company has received significant backing from various investors, including Shunwei Capital and Xiaomi Group, with multiple rounds of financing completed [1][2] Group 3 - From 2022 to 2024, Tong Shifu's revenue figures were 503 million, 506 million, and 571 million yuan respectively, with net profits of 56.94 million, 44.13 million, and 78.98 million yuan [2] - The gross profit margins for the same period were 32.2%, 32.4%, and 35.4% [2] - The company's revenue is heavily reliant on copper cultural products, which accounted for 96% of total revenue in 2024, while other product lines contributed less than 5% [2]

Group 1 - The "9th Zu Chongzhi Cup" Kunshan Innovation and Entrepreneurship Competition focuses on "intelligent sensing" and "digital economy" as core themes, attracting national tech elites to compete [1] - Innovative teams from AI, smart manufacturing, and new materials sectors showcased their projects, including newly developed technologies from universities and research institutions, as well as new projects from established tech companies [1] - The "AIGC immune optimization and intelligent application" project addresses decision-making inaccuracies and cost risks in manufacturing due to inconsistencies between equipment and software data, with 11 authorized patents and plans for empowering smart transformation in the Yangtze River Delta region [1] Group 2 - Jinxikou Town is positioned as a new growth hub in Kunshan, aiming to build a highland for technological innovation and has been recognized as one of the top 100 towns in China for the first time in 2024 [2] - The town is promoting the integration of agriculture, culture, and tourism, fostering new business models such as cultural creativity, village cafes, travel photography, and cycling [2] - Kunshan is committed to creating a talent-friendly city by enhancing the "5A" talent service mechanism and developing a digital service system to address key issues like housing, children's education, and medical care for incoming talents [2]

Group 1 - The Chinese consumer market is showing strong vitality, with retail and catering sales increasing by 6.3% year-on-year during the "May Day" holiday and a 4.6% increase in the first quarter, contributing 51.7% to economic growth [2][3] - New consumption policies are being implemented to further unleash market potential, attracting global businesses to explore opportunities in China [3][4] - The emergence of new consumer groups and business models, such as the "Z generation" and "silver-haired" consumers, is diversifying consumption demands [3][6] Group 2 - The combination of transit visa exemptions and departure tax refund policies is boosting tourism and shopping in China, creating more opportunities for overseas businesses [4][5] - Companies are adapting their products and marketing strategies to meet the evolving preferences of Chinese consumers, focusing on health and sustainability [5][6] - The upcoming China International Import Expo is seen as a significant platform for global businesses to showcase their products and understand market trends [7][9] Group 3 - The Chinese market is viewed as a "deterministic oasis" for investment amid global economic challenges, with many overseas businesses actively participating in industry exhibitions to expand their presence [5][9] - Companies are planning to leverage the popularity of the Chinese market to expand into Southeast Asia, capitalizing on the ripple effect of consumer trends [8][9] - There is a strong emphasis on integrating cultural elements into product design and marketing to resonate with Chinese consumers [7][8]