Core Viewpoint - The Hengqin Guangdong-Macao Deep Cooperation Zone aims to establish a highly coordinated economic system with Macao by 2029, enhancing cross-border flow of various elements and developing key industries, particularly the "Four New" industries [2][3][4]. Group 1: Development Goals - By 2029, the "Four New" industries' added value is expected to increase from 59.4% of the regional GDP in 2024 to 65% [2][3]. - The added value of Macao-funded industries is projected to rise from 3 billion CNY in 2024 to 9 billion CNY [2]. Group 2: Key Industry Focus - The plan emphasizes the development of technology research and high-end manufacturing, aiming to create a technology innovation platform and support the establishment of demonstration bases for industry-university-research collaboration [4]. - In the traditional Chinese medicine sector, the plan includes building a world-class production base and promoting international standards [5]. - The tourism and trade sectors will focus on building an international leisure tourism island and a new international trade center [5]. Group 3: Financial Sector Development - The financial sector will see initiatives to enrich financial services, promote high-quality development, and facilitate cross-border financial innovation [5]. - By 2029, the added value of the modern financial industry is expected to grow from 10.08 billion CNY in 2024 to 11 billion CNY [5]. Group 4: Current Industry Structure - As of the end of 2024, there are 31,685 "Four New" enterprises in the cooperation zone, with a total added value of 31.99 billion CNY [6]. - The current industry structure is still dominated by traditional sectors like real estate and commerce, with emerging industries like technology and high-end manufacturing being underdeveloped [7]. Group 5: Challenges and Recommendations - The cooperation zone faces challenges in achieving a clear industrial division of labor and avoiding homogeneous competition [7]. - Recommendations include enhancing collaboration between government departments, simplifying processes, and establishing risk control mechanisms to ensure safety while promoting openness [8].

上海市新闻发布会7月2日举行，介绍2025"上海之夏"国际消费季的总体安排。据介绍，7月4日， 2025"上海之夏"国际消费季将在上海启动，上海西岸滨江将推出汇集品牌全球大展、品牌体验空间和品 牌体育赛事的消费新场景。 "上海之夏"国际消费季是以促进暑期入境消费为主的城市活动品牌。去年，首届"上海之夏"活动取得积 极成效，活动期间境外旅客人数同比增长42.2%，外卡消费总额同比增长68.2%。今年以来，上海入境 游客、入境消费增长势头依旧强劲。1—6月，上海接待入境游客424.8万人次，同比增长38.5%；实现离 境退税商品销售额同比增长85%；其中"即买即退"销售额同比增长28.1倍。 上海市商务委副主任刘敏表示，今年"上海之夏"实现系列活动全面升级，有三方面特点。一是品牌参与 度广，今年首创国内外知名品牌打造"上海之夏"城市定制活动，包括泡泡玛特倾力打造"潮玩之夏"IP系 列活动等。二是活动形式丰富，例如，IP跨界方面，上影集团将孙悟空、哪吒、黑猫警长等经典动画IP 的跨界融合和科技化、沉浸式的消费场景，持续探索文旅商体展融合的创新路径。三是精准对接需求， 面向家庭亲子客群，重磅引入"乐高世界玩乐节"，与 ...

202 |海河国际消费论坛 朋鸟 Li Peng 德勤中国政府与公共政策副主管合伙人 Deloitte China Government and Public Policy Deputy Leader 2025年6月24日 6月24日，2025海河国际消费论坛在津举办，论坛现场发布了《天津市消费空间提质方案》（下称《方案》）。《方案》提出，未来十年，天津将打造由"世 界级消费集聚区、城市级商业中心、区域级特色商圈、社区便民消费网点"构成的"2+8+22+N"四级商圈体系和"山、海、河、楼、港、体育、文旅、康养"8 类特色消费场景，建设成为"烟火气（津味）、优雅韵（津派）、国际潮（津潮）"的国际消费中心示范城市、全球消费活力高地。 《方案》提出，天津将引导各级消费空间激活特色优势，差异化均衡发展。计划打造金街、泰达MSD—于响两个世界级消费集聚区，成为建设国际消费中 心城市的核心功能承载区，将聚集全球消费资源，服务全球消费客群；打造文化中心、天津之眼、五大道、老城厢—古文化街、意风区、西北角—大胡同、 天津西站、佛罗伦萨小镇等8个城市级商业中心，作为建设国际消费中心城市的特色功能重要承载区；打造生态城、泰安道— ...

Core Insights - The third Hegang Small Skewers Barbecue Festival and the third Qingdao Beer Festival have ignited consumer vitality in Hegang, creating a vibrant night economy centered around food, entertainment, and shopping [1][2] Group 1: Event Highlights - The festival features a 200-meter food corridor and immersive experiences such as rock performances and fireworks, enhancing the sensory enjoyment of the night economy [2] - The event attracted nearly 10,000 visitors, showcasing the appeal of Hegang's unique culinary offerings, particularly the small skewers paired with beer [2][3] Group 2: Night Economy Development - Various districts in Hegang are contributing to a collaborative night economy, with unique cultural and culinary experiences, such as Hanfu experiences and themed night markets [3] - The food street in Gongnong District saw a 35% year-on-year increase in dining consumption, driven by local food stalls and promotional vouchers [3] Group 3: Policy and Economic Impact - The local government is promoting tourism and cultural integration by issuing one million yuan in consumption vouchers and developing core products like boat tours and camping [5] - The combination of unique dining and leisure activities has attracted over 100,000 visitors from surrounding cities during the Dragon Boat Festival [5] Group 4: Transformation of Night Economy - Hegang's night economy is evolving from traditional dining to a model that includes cultural experiences and consumption upgrades, enhancing the overall nightlife [10] - The integration of food, entertainment, and cultural activities is seen as a new driver for high-quality regional economic development [10]

智通财经APP获悉，近日，随着衢州南孔洛嘉旅游发展有限公司（以下简称"南孔洛嘉旅游"）的正式落 地运营，标志着奥雅股份（300949.SZ）在文化旅游领域的又一次重大布局迈入新阶段。 作为深圳洛嘉文化投资管理有限公司与衢州市鹿鸣旅游开发有限公司的合作结晶，南孔洛嘉旅游注册资 本3000万元，其将依托"衢州文化古城旅游区—严家淤岛建设项目"，全面助力衢州古城文化旅游区5A 景区申报工作。据悉，该项目核心板块"南孔洛嘉森乐园"将于今年9月开园，与广大游客朋友见面。 衢州，这座拥有着千年历史文化底蕴的城市，正在经历一场文化旅游的复兴。 严家淤岛建设项目位于衢州主城区三江交汇处，占地约1平方公里，是衢州古城文化旅游区创建国家5A 级旅游景区的重要组成部分，总投资约9.42亿元，建筑面积约1.6万平方米，绿化景观面积约35万平方 米。 该项目基于严家淤良好的生态本底，秉承"还岛于民"的原则，以南孔文化为依托，打造南孔文化体验 地、城市森林会客厅，并以"国内首个新国潮游学目的地"为目标，围绕对历史、艺术、自然、动物、未 来五大主题，规划了儒贤花海、南孔洛嘉森乐园、呦呦动物世界、橘放酒店等多个特色区域。此外，项 目还将植入 ...

Core Viewpoint - The Jinan municipal government is actively promoting agricultural and rural consumption through the "Qingcheng Consumption Promotion Action," focusing on enhancing the local fruit industry and supporting rural revitalization [1][2]. Group 1: Brand and Events - The "Qingguo Piaoxiang" regional public brand was launched to unify the branding of Jinan's fruit industry, with the first Jinan Specialty Fruit Picking Carnival initiated on May 16 [1]. - The initiative integrates 130 quality picking parks across 11 districts, featuring ten signature fruit picking seasons, including cherries, sweet apricots, peaches, grapes, and apples, providing a monthly fresh fruit experience for citizens and tourists [1][2]. Group 2: Activities and Participation - Over 80 "picking+" themed activities have been conducted, including fresh fruit tasting, nature education, orchard research, and rapid testing experiences, attracting a total of 500,000 visitors [2]. - The activities aim to enhance the convenience of fruit picking for citizens by integrating a smart fruit service system into the "Love Shandong·Qingcheng Office," allowing real-time queries for picking park information [1][2]. Group 3: Future Plans - Future efforts will focus on providing technical guidance for picking parks, including planting techniques, pest control, and brand promotion to improve management and fruit quality [2]. - Upcoming activities will include grape, apple, and kiwi picking seasons, along with promotional events to connect farmers directly with consumers, thereby expanding sales channels [2]. - The initiative aims to deepen brand development and promote the synergy between brand advantages, fruit industry strengths, ecological resources, and cultural tourism, achieving ecological, economic, and social benefits [2].

Core Viewpoint - The recent success of the drama "The Lychee of Chang'an" has significantly boosted tourism in Xi'an and increased the popularity of the cultural tourism company Qujiang Cultural Tourism, despite its ongoing financial losses over the years [1][4][26]. Group 1: Impact of "The Lychee of Chang'an" - The drama has become a phenomenon, achieving over 10 billion views on Tencent Video within the first week and a total of 5.8 billion views, with a Douban rating of 8.9 [1][2]. - The show has led to a surge in the search volume for "Guangdong Lychee," which increased by 143% month-on-month, and sales of lychee on platforms like JD.com rose over 560% year-on-year [2]. - Qujiang Cultural Tourism's stock price surged, with a market capitalization exceeding 3 billion yuan after the show's release, indicating the significant brand premium and customer traffic generated by the IP [2][4]. Group 2: Qujiang Cultural Tourism's Financial Struggles - Despite having numerous popular IPs, Qujiang Cultural Tourism has reported continuous losses for three years, with total losses amounting to 575 million yuan [5][6]. - The company's revenue from scenic area operations has been declining, with the proportion of income from this segment dropping from 70.4% in 2020 to 52% in 2024 [6][9]. - The company has faced challenges in generating sustainable profits, with many subsidiaries reporting losses, and its main income relies heavily on management fees from government or related parties rather than ticket sales [6][7][11]. Group 3: Revenue Generation Strategies - Following the show's success, Qujiang Cultural Tourism quickly launched three monetization products, including themed dining experiences, digital rights packages, and themed accommodations, which saw significant increases in customer engagement and revenue [3][5]. - The company has also engaged in innovative marketing strategies, such as creating immersive tourist routes linked to the drama, which have attracted a large number of visitors to key attractions [2][3]. Group 4: Comparison with Other Companies - Other tourism companies in Xi'an, such as Xi'an Tourism and Xi'an Dining, are also facing financial difficulties, with combined losses of 519 million yuan in 2024, while the newly listed Shaanxi Tourism reported a profit of 503 million yuan [20][21]. - Shaanxi Tourism has successfully leveraged provincial resources and a flexible market approach, contrasting with Qujiang Cultural Tourism's reliance on government resources and management fees [21][24]. Group 5: Future Challenges and Opportunities - The key challenge for Qujiang Cultural Tourism lies in converting its IP popularity into sustainable revenue, emphasizing the need for deeper consumer engagement and improved monetization strategies [26]. - The company must focus on enhancing secondary consumption rates and developing a sustainable business model to avoid the pitfalls of merely accumulating IP without profitability [26].

盛夏时节，热浪袭人。近日，转塘街道BAC艺术社区"理想的夏日·野雀冰饮节"清凉启幕，为市民 游客奉上消暑盛宴。 活动现场，裹着莓果爆浆的手作冰激凌、漂着玫瑰花瓣的冷萃咖啡、氤氲着水雾的特调茶饮琳琅满 目，来自各地的百余个品牌摊主汇聚一堂，各显身手。市民游客品尝特色冷饮，凉意沁人心脾，感觉暑 气顿消。 "这家纯手作的薄荷巧克力味冰激凌很特别，还有很多平时少见的摊位，明天我要带朋友再来！"家 住BAC艺术社区旁的吴女士，一边品尝着手中的冰激凌，一边开心地展示刚购买的面包。"本次市集汇 聚了各地特色摊位，更有多个品牌首次亮相。"BAC艺术社区主理人肖君介绍，社区自开园以来，已成 功举办独立书店阅读节、艺术循环市集等活动，不断丰富居民文化生活，打造文化艺术聚集地。 作为转塘街道首场冰饮节，活动的火热场景正是街道"夏日经济"蓬勃发展的生动缩影。入夏以来， 转塘街道积极创新探索，持续打造"夏日经济"多元新场景——宋城景区融合泼水、冰雪、演艺、互动等 元素，举办"千古情音乐节"邀请知名艺人加盟；龙坞茶镇则通过"何你见未来"市集、"落日橘子海"露营 地、精品民宿及"村BA"等活动，将"松弛感"融入茶香，为游客提供惬意体验。 ...

Core Points - The launch ceremony for the instant lottery ticket "Good Guest Shandong" took place in Jinan, marking the official release of the ticket [1] - The ticket features 16 different designs, each priced at 20 yuan, with 10 prize levels and a maximum prize of 1 million yuan [2] - The ticket design incorporates iconic cultural and tourism landmarks from Shandong, enhancing its cultural significance and appeal [2] Group 1 - The "Good Guest Shandong" instant lottery ticket symbolizes the integration of sports lottery and cultural tourism resources, creating a new development model of "lottery + cultural tourism" [2] - The ticket aims to enhance public engagement and experience, while also enriching the cultural connotation of the lottery [2] - Future plans for Shandong Sports Lottery include continued innovation and deepening cross-industry integration to support the development of a strong sports province [2]

随着暑期到来，怎样才能耍得畅快又尽兴？答案是：到四川来。未来两个月，这里将举行超过千场 促消费活动，再加上即将开幕的第12届世界运动会，保证巴适得板。 6月30日晚，在四川全新打造的消费新场景——资阳方特，由四川省人民政府主办，四川省商务 厅、四川省文化和旅游厅、重庆市商务委员会、重庆市大足区人民政府等共同承办的"清凉消夏 购在巴 蜀"消费促进活动启动。 在"精品购物、精致美食、精彩文旅、精美展演"四大主题和世运会的烘托下，四川将为消费者带来 特别又贴心的盛夏体验。 推出4条夏季特色消费线路 "平台大数据显示，过去30天里，有超过2600万用户搜索'四川消费'这一关键词。千万流量背后， 勾勒出天府盛夏的消费热力图。"活动现场，抖音集团四川公共事务部负责人胡华梅说，"这足见四川在 消费者心目中的分量。" 这个夏天，四川超万家商圈、步行街、商业综合体，将联动开展千余场主题促消费活动。本次活动 根据不同主题类别推荐了4条夏季特色消费线路，游客可"按需点菜"。 "悦购天府线"可带领游客深度感受四川时尚消费、夜间经济等的活力，在多元购物方式中点燃安逸 消费的热情。线路点位为：成都春熙路潮品嗨购消费新场景—绵阳"涪江印象 ...