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简直乱套了,社会上冒出六大怪现象,让人无可奈何
Sou Hu Cai Jing· 2025-11-23 20:41
Group 1: Consumer Behavior Changes - The trend of downgraded consumption is becoming mainstream, with high-end brands facing a collective downturn as consumer traffic in premium malls in major cities like Beijing, Shanghai, Guangzhou, and Shenzhen has decreased by 18% year-on-year, while affordable brands like Miniso and NetEase Yanxuan have seen sales surge by 32.6% [1] - This shift is not merely a reaction to economic downturns but reflects a rational awakening among the middle class, as consumers prioritize practical value over symbolic value, leading to anxiety in the luxury goods sector [1] Group 2: Urban Migration Trends - There is a significant net outflow of population from first-tier cities, with 632,000 people leaving Beijing, Shanghai, Guangzhou, and Shenzhen in 2024, while new first-tier cities like Chengdu, Xi'an, and Changsha are experiencing population growth exceeding 500,000 [3] - The high cost of living in first-tier cities, exemplified by a housing price-to-income ratio exceeding 20:1, is driving this migration, as individuals seek more affordable living conditions in emerging cities [3] Group 3: Revival of Physical Bookstores - The number of physical bookstores in China has increased by 6,700 in 2024, with hybrid bookstores achieving a customer spending rate 1.85 times higher than traditional bookstores [3] - The social aspect of these bookstores, such as coffee areas and community events, is a key factor in their success, indicating a desire for real social interactions in a digital age [3] Group 4: Resurgence of Traditional Crafts - The revival of traditional crafts is being led by younger generations, with 67% of artisans on Douyin being post-95s, highlighting a shift towards valuing craftsmanship over fast consumption [5] - This trend suggests a changing societal definition of success, as young people are willing to pursue less lucrative but personally fulfilling careers in traditional crafts [5] Group 5: Digital Detox Movement - A digital detox movement is emerging among young people, with daily internet usage among the 18-25 age group decreasing from 6.2 hours to 5.6 hours in 2023, and sales of feature phones increasing by 85% [6] - This trend reflects a backlash against excessive digitalization, as individuals seek to improve their quality of life and work efficiency by reducing screen time [6] Group 6: Rise of Flexible Employment - The number of freelancers in China has reached 240 million, with 35% identifying as "slash youth," indicating a shift away from traditional career paths [8] - This flexible income model allows individuals to diversify their income sources, but it also raises concerns about social security coverage and job stability for this vulnerable group [8] Group 7: Interconnected Social Phenomena - The various trends observed, such as downgraded consumption, urban migration, bookstore revival, traditional craft resurgence, digital detox, and flexible employment, are interconnected and reflect a broader societal redefinition of what constitutes a good life [10] - These phenomena indicate a societal progression rather than mere anomalies, prompting a reevaluation of existing systems and policies to align with these changes [11][15]
双11奢侈品消费“翻红”
Sou Hu Cai Jing· 2025-11-23 05:06
如果大家去商场逛逛,会发现那些奢侈品专柜确实冷清了不少,然而实际上,购买奢侈品的"大军"其实依旧庞大,只不过当 中许多人似乎换了一个购买方式,从"正价入手"来到了"折扣捡漏"赛道。 就拿最近双11数据来说,网上有声音也说今年是有史以来"最沉默"的一届双11,没想到奢侈品的表现却意外亮眼,据天猫公 布,10月20日正式开售后,平台奢牌整体成交同比两位数增长,Balenciaga、Burberry、Canada Goose、Coach、MiuMiu、 Ralph Lauren等品牌均在天猫实现高双位数增长。 年年都说奢侈品卖不动了,事实真的如此吗? 何况这些特卖平台的商品来源,一般都是利用供应链优势,直接与经销商甚至品牌方谈下来的合作,既保证了折扣低价,又 保证了正品品质,消费者可以花更合理的价格买到心仪的品牌,这何乐而不为呢? 特别是主打品牌特卖的唯品会(VIPS.US),今年1-9月,其奢侈品销售额同比增长就超过了30%。双11期间,多个大牌表现尤 为亮眼,其中EA7涨了38%,BALLY涨了35%,Burberry涨了22%,汤丽柏琦更是猛增60%。 这些数据无一不证明,消费者不是不爱买奢侈品了,只不过不再 ...
迪拜豪华品市场增长强劲
Shang Wu Bu Wang Zhan· 2025-11-22 14:29
阿拉伯贸易网11月17日消息,Visa《全球经济洞察报告2025》显示,尽管全球奢侈品消费放缓,迪 拜市场逆势增长,每季度约九分之一居民购买高端商品,高于纽约、伦敦、巴黎等城市。高收入家庭比 例高(37%年收入超15万美元)和旅游需求增长,是市场韧性关键。奢侈品消费已从超高净值人群扩散 至中高收入群体。 (原标题:迪拜豪华品市场增长强劲) ...
直接打3折,精致白领,在“中产超市”抢购奢侈品
3 6 Ke· 2025-11-22 01:45
Core Insights - The article discusses the recent trend of luxury brands, including Burberry, being sold on the Hema app, indicating a shift in retail strategies to adapt to changing consumer behaviors and market conditions [1][2][6]. Group 1: Luxury Brands on Hema - Hema has introduced luxury products from Burberry, including clothing and accessories, with significant discounts compared to original prices, such as a classic check shawl priced at 2799-3188 yuan and a double-breasted coat at 3450 yuan [1][2]. - Other luxury brands available on Hema include Gucci, Fendi, and Balenciaga, as well as light luxury brands like Versace and Coach, expanding the range of products for consumers [2][4]. - The luxury products are categorized under Hema's "Global Purchase" section, with items sold by overseas third-party sellers through a cross-border e-commerce platform [3][7]. Group 2: Market Trends and Consumer Behavior - The article highlights a shift in the luxury retail landscape, where traditional luxury brands are exploring new sales channels to alleviate inventory pressure amid a challenging market environment [2][4]. - The trend of purchasing luxury items in supermarkets is becoming more common, with consumers increasingly viewing supermarkets as viable options for acquiring luxury goods [4][11]. - Burberry's declining brand value and sales performance have prompted the brand to adopt discount strategies, which have recently led to a recovery in its performance [4][6]. Group 3: Hema's Business Strategy - Hema is expanding its "Global Selection" series, which includes a variety of products, with a focus on luxury and light luxury brands, indicating a strategic move to diversify its offerings [7][20]. - The company has achieved its first annual profitability after ten years of operation, with a GMV exceeding 75 billion yuan and a year-on-year growth of over 27% [16][20]. - Hema's integration with Alibaba's cross-border e-commerce system allows it to offer luxury products online, leveraging its existing online sales structure where online transactions contribute over 60% of its GMV [20][21].
段永平说茅台股价还能回2600元,你敢信吗?
Sou Hu Cai Jing· 2025-11-21 12:55
茅台不仅仅是消费品,它有金融属性,还有情绪价值,但是当越来越多的有钱人开始老去, 无法承接这个情绪价值,也没有足够的身体素质敢于持续饮酒的时候,茅台的基本面其实已 经变了。 作者:今纶 日前,段永平在接受雪球方三文的访谈的时候说到,他会一直拿着茅台,茅台股价到2600元的时候,他 没有卖,现在1200元也不会卖。 其实现在茅台的股价是1400元左右,段永平是口误,也可能是较早前录影。段永平说茅台的股价会回到 2600元,这个,我就不好预测了。 ▲段永平 但我个人的看法是茅台的顶峰肯定过了,销量应该很难有特别好的表现。 我知道很多人买了茅台股票,或者收藏了茅台酒,茅台雄风不在,他们很难受,但事实就是事实。 今天早上的消息:2026届全国普通高校毕业生规模预计1270万人,同比增加48万人。就业当如何?比较 难。 既然就业比较难,家里就会帮年轻人,哪怕老人家有比较高的退休金,也不会敞开了花,而是相对节 俭。 这其实是中国很多家庭的现状,无论有钱没钱,先收一收,尽量不花钱。 钱在哪里?存起来了:10月末,本外币存款余额332.92万亿元,同比增长8.3%。月末人民币存款余额 325.55万亿元,同比增长8%。 无论 ...
第一创业晨会纪要-20251121
First Capital Securities· 2025-11-21 05:21
Group 1: Industry Overview - Despite Nvidia's strong performance, major US stock indices experienced declines, with the Dow Jones down 0.84%, S&P 500 down 1.56%, and Nasdaq down 2.15%. AI-related tech stocks, including AMD and Oracle, saw significant drops, indicating a potential correction in the market [2] - The demand for AI computing power in the US is expected to face limitations due to electricity constraints and inherent flaws in LLM models, suggesting that the current high valuations of related stocks may not be sustainable [2] - The smartphone market in China showed signs of recovery, with a total shipment of 27.93 million units in September 2025, a year-on-year increase of 10.1%. 5G smartphones accounted for 24.11 million units, reflecting an 8.0% growth [3] - The Chinese government is considering new supportive policies for the real estate sector, including interest subsidies for new personal housing loans and increased tax deductions for homebuyers, which could alleviate financial pressure on consumers and stimulate economic growth [4] Group 2: Advanced Manufacturing - The lithium battery industry in China shows a high market concentration, with CR6 and CR10 indicating stable competition among leading firms. The positive scale effects of top companies are evident [7] - The cathode materials sector remains fragmented due to diverse technology routes and application scenarios, while the separator materials sector has the highest concentration with a CR10 of 94% [7] - The development of sodium batteries is gaining momentum, with predictions that by 2035, the ratio of lithium iron phosphate batteries to sodium batteries will be 4:6. The company plans to establish a production capacity of 300,000 tons of lithium iron phosphate by next year [8] Group 3: Consumer Sector - LVMH reported significant recovery in Q3 2025, particularly in the Chinese market, where local consumption shifted from negative to mid-single-digit growth. The trend of consumption returning to Hong Kong and mainland China is becoming established [10] - The innovative retail strategies employed by brands like LV have led to impressive terminal performance, with flagship stores in Shanghai achieving high foot traffic and sales [10] - The luxury goods sector is showing signs of warming, indicating a potential rebound in consumer spending [10]
奢侈品门店密集调整,北京高端商业新比拼
Bei Jing Ri Bao Ke Hu Duan· 2025-11-21 03:25
Core Insights - The luxury goods market in Beijing is undergoing significant changes, with brands like Gucci and Dior closing stores in traditional high-end shopping areas, while new flagship stores are emerging in more vibrant districts like Sanlitun [1][3][4] - The trend indicates a shift towards a "one city, one store" strategy among luxury brands, focusing on flagship locations in prime commercial areas while closing underperforming stores [1][6] - The competition among shopping districts is intensifying, with high-end brands exerting more influence over commercial leasing decisions, necessitating upgrades in both infrastructure and experiential offerings to attract these brands [6][8] Group 1: Market Dynamics - Financial Street Shopping Center has seen the closure of major luxury brands due to expired leases, while other brands like Burberry and LV continue to operate [3][4] - West Beijing's luxury market is experiencing a decline, contrasting sharply with the booming luxury scene in the Chaoyang district, which is attracting high-end brands and consumers [3][8] - The luxury market's evolution reflects broader trends in consumer behavior and commercial real estate, with a growing emphasis on experiential retail and brand alignment with shopping environments [7][9] Group 2: Strategic Implications - Luxury brands are increasingly selective about their locations, prioritizing areas with high foot traffic, unique experiences, and strong brand alignment [6][7] - The trend of luxury brands concentrating in top-tier shopping districts is leading to a polarization of the market, potentially disadvantaging smaller shopping areas [9][10] - There are opportunities for luxury brands in the western districts of Beijing, particularly in areas like Haidian, which have affluent consumer bases but lack suitable retail environments [8][9]
时尚WEEKLY|亏损 15.4 亿,资生堂前三季度业绩承压 梵克雅宝舞蹈映像 2025年秋季再度倾力支持当代舞蹈在华项目
Sou Hu Cai Jing· 2025-11-20 21:38
封面新闻记者 张旋 郭可欣 李雪丹 01 亏损 15.4 亿,资生堂前三季度业绩承压 近日,日本知名美妆集团资生堂正式发布 2025 年前三季度财报,多项核心业绩指标表现疲软。数据显示,今年 1 至 9 月,集团销售额同比出现下滑,营 业利润同期更是由盈转亏,录得 333.50 亿日元的巨额亏损,约合人民币 15.4 亿元,而上年同期该数据为盈利 21.8 亿日元,约合人民币 1 亿元,业绩反差 显著。 此外,2019 年资生堂收购的美国护肤品牌 "醉象" 持续表现疲软,成为影响集团业绩的关键因素之一。财报数据显示,"醉象" 前三季度收入同比暴跌 49%,其中三季度单季收入下滑 19%,成为集团旗下唯一收入下滑的美妆品牌。 对于全年业绩,资生堂给出了更为谨慎的预期,将全年净销售额预期下调至 9650 亿日元,预计全年亏损将扩大至420亿日元,约合人民币19.4亿元。 在全力支持编舞作品的创作与推广之外,项目也日益重视传播与教育的议题。通过与合作伙伴携手,项目为职业舞者及普罗大众组织艺术驻留项目,让专 业人士和业余爱好者都能参与其中,旨在提升公众对舞蹈艺术文化的认知。如今,项目已涵盖了来自16个不同国家和地区的 ...
美股三大指数冲高回落 英伟达抹去此前5%的涨幅
Xin Lang Cai Jing· 2025-11-20 18:05
全球要闻 11月19日美股盘后,芯片巨头英伟达再次以一份"炸裂"的财报震撼华尔街。2026财年第三季度(截至 2025年10月26日),英伟达营收同比大涨62.5%,净利润同比增长65%。数据中心业务单季收入首次突 破500亿美元大关。 来源:东财财经头条 美东时间周四,美股三大指数冲高回落,截至发稿,道指跌0.47%,纳指跌0.96%,标普500指数跌 0.69%。美国劳工统计局公布的数据显示,美国9月非农就业意外大增11.9万人,显著高于市场预期的5 万人。 英伟达抹去此前5%的涨幅,英伟达第三财季营收达570亿美元,同比增长62%;预计第四财季营收约为 650亿美元,市场预期620亿美元。谷歌涨1%,市值略超过微软公司,进入美股总市值前三。 双线资本CEO、"新债王"冈拉克本周对当前投资形势做出了惊人的评估,他认为美国股市陷入了"狂 热",同时将黄金视为主要避难所;他表示,当前美国股市是其整个职业生涯中见过的"最不健康的"市 场之一;尽管黄金似乎正在高位盘整,但冈拉克仍然建议保持黄金配置,配置比例在15%左右。 沙特阿美石油公司近日与美国企业达成17项最新协议及谅解备忘录,总价值超300亿美元;这些协议 ...
奢侈品门店密集调整 北京高端商业新比拼
Bei Jing Shang Bao· 2025-11-20 16:30
Core Insights - The luxury goods market in Beijing is undergoing significant changes, with brands like Gucci and Dior closing stores in traditional high-end shopping areas, while new flagship stores are emerging in more vibrant districts like Sanlitun [1][3] - The trend indicates a shift towards a "one store per city" strategy among luxury brands, focusing on flagship locations in prime commercial areas to enhance single-store efficiency [1][6] - The competition among shopping districts is intensifying, with a clear divide between the declining western commercial areas and the thriving eastern districts, particularly in Chaoyang [3][8] Group 1: Market Dynamics - Financial Street Shopping Center has seen the closure of major luxury brands due to expired leases, while other brands like Burberry and LV continue to operate [3] - Westside shopping areas, such as the West Wangfujing area, are experiencing a significant reduction in luxury brand presence, contrasting sharply with the "luxury frenzy" in the Chaoyang district [3][8] - The luxury brand selection criteria have evolved, with a focus on the alignment of brand positioning with shopping district characteristics and the necessity for high-quality infrastructure [6][7] Group 2: Strategic Adjustments - High-end shopping centers are actively upgrading their offerings to attract luxury brands, introducing trendy brands and unique experiences to enhance their appeal [4][6] - The introduction of flagship stores and unique retail experiences, such as themed pop-ups and interactive spaces, is becoming a strategy to maintain competitiveness in the luxury market [4][6] - The luxury market's focus on experiential retail is growing, with brands increasingly valuing the ability of shopping centers to create engaging content and experiences for consumers [7][10] Group 3: Future Opportunities - Despite the current challenges, there are still opportunities for luxury brands in the western regions of Beijing, particularly in areas like Haidian, which have affluent consumer bases [8][9] - The potential for luxury brands to establish a presence in western districts hinges on improving the quality of commercial spaces and enhancing transportation connectivity [8][9] - Strategies such as introducing high-end watch brands and leveraging local technological advancements could help attract luxury brands to underperforming areas [9][10]