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林哲安:中医康养既能“轻医疗”也能“深度假”
Group 1 - The health and wellness industry is emerging as a new engine for the health economy post-pandemic, transitioning from the periphery to a central position [1] - The Fourth China (Macau) International High-Quality Consumption Expo and the Hengqin World Bay Area Forum were held from September 3 to 7, focusing on the integration of culture and tourism [1] - The forum featured a keynote speech by Lin Zhe'an, an academician from the Ukrainian National Academy of Sciences, emphasizing the need for integrated medical solutions and the use of AI and multidisciplinary decision-making [1] Group 2 - Lin Zhe'an proposed five scenarios to activate wellness consumption, including spa wellness, forest wellness, cellular wellness, traditional Chinese medicine wellness, and pet wellness [2] - The National Administration of Traditional Chinese Medicine has included "Traditional Chinese Medicine Wellness Bases" in the 14th Five-Year Plan, focusing on integrating AI and traditional medicine for personalized wellness solutions [2] - The integration of advanced technology with traditional medicine aims to create a digital platform for traditional Chinese medicine, providing comprehensive solutions from prevention to anti-aging [2]
西藏文旅品牌形象“藏牦牦”发布
Zhong Guo Jing Ji Wang· 2025-09-04 07:03
活动现场还设置了VR互动区及文创产品展示区,让参与者身临其境地感受西藏。 9月2日,由西藏自治区文化和旅游厅指导、西藏数字文化有限公司主办的西藏文旅品牌形象"藏牦牦"发 布活动在拉萨举行。 据了解,此次发布活动通过多个新媒体矩阵进行全程直播,进一步扩大了"藏牦牦"的传播范围。后 续,"藏牦牦"炸街活动将陆续开展,加强与游客、群众的线下互动,让这一全新文旅IP更加贴近大众生 活。 牦牛是西藏文化的重要载体,承载着西藏各族群众的共同记忆与文化认同。"藏牦牦"IP的推出,是活化 利用特色文旅资源的具体实践,也是以文化为纽带铸牢中华民族共同体意识、推动中华民族共同体建设 的重要抓手。 作为西藏文旅全新品牌符号,"藏牦牦"的发布不仅为西藏文旅产业注入新活力,更搭建了展示西藏形 象、促进文化交流的重要桥梁。下一步,西藏将持续深化"藏牦牦"IP运营,推动其在文旅融合、文创开 发等领域发挥更大作用,为推进新时代西藏长治久安和高质量发展、建设中华文化共同体贡献积极力 量。 藏牦牦形象。代玲摄 西藏自治区党委宣传部副部长、自治区文化和旅游厅党组书记肖传江在致辞中表示,西藏文旅业将 以"藏牦牦"形象发布为新的起点,将"藏牦牦"打造 ...
三星堆、云冈石窟被研学团“攻占”,为何大量文物古迹捧着“金饭碗”却赚不到文旅钱?
3 6 Ke· 2025-09-03 12:17
Core Insights - The summer tourism market has seen strong demand, with a notable increase in travel orders for flights, hotels, and car rentals, reflecting a 9.9% year-on-year rise in average order value [1] - The trend of quality travel is evident, with an increase in family and educational tourism, particularly in cultural and entertainment experiences [1][3] - Archaeological sites are becoming popular destinations for educational tourism, with significant interest in locations like the Terracotta Army and Sanxingdui [1][4] Group 1: Tourism Trends - The summer of 2025 has witnessed a surge in educational tourism, with a significant rise in inquiries and bookings for related products, particularly a 120% increase in searches for nature exploration products [3] - Sanxingdui Museum attracted over 1.3 million visitors during the summer, highlighting its status as a key cultural tourism destination [3][4] - The integration of educational experiences with tourism is driving local consumption, with numerous educational institutions emerging around major archaeological sites [4] Group 2: Cultural and Archaeological Significance - Archaeological discoveries hold unique cultural value, attracting public curiosity and aligning with the underlying value logic of cultural tourism products [6] - The transformation of archaeological findings into tourism resources is a complex process, often requiring years of protection and cultivation before achieving significant economic impact [8] - The scarcity of cultural relics enhances their value, making them potential focal points for tourism development and local economic growth [12] Group 3: Challenges and Opportunities - Many regions struggle to effectively convert archaeological resources into tourism products due to a lack of differentiated experiences [8][15] - The competition for cultural relics among regions reflects a desire to capture economic benefits from tourism, indicating a growing recognition of the importance of cultural resources [14] - Experts caution against premature commercialization of archaeological findings, as it may lead to misrepresentation and damage to local cultural identities [15]
三星堆、云冈石窟被研学团“攻占” 为何大量文物古迹捧着“金饭碗”却赚不到文旅钱?
Mei Ri Jing Ji Xin Wen· 2025-09-03 10:04
每经记者|宋美璐 杜蔚 每经编辑|魏官红 伴随开学季的到来,暑期文旅市场的火热态势告一段落。 《2025年暑期出游快报》显示,今年暑期旅游需求强劲,机票、酒店、租车等旅游订单量持续增长;品质游趋势明显,订 单均价同比增长9.9%。学生和家庭客群的增加,让包含文化娱乐体验的旅行热度大幅增长。 《每日经济新闻》记者采访获悉,2025年暑期文博热带动研学游持续升温。兵马俑、三星堆、莫高窟、云冈石窟等吸引了 大量亲子及银发游客。值得注意的是,如今大众并非只停留在城市展开研学游,而是更愿意走出去,到就地保护的文物或 文化遗址"身边"展开深度游。 数据显示,今年暑期研学类产品的咨询量和预订量显著提升,自然探索类产品的搜索量同比激增120%,非遗体验成为新热 点。尤其在今年7月,青海"昆仑石刻"事件引发广泛关注,该石刻的神秘面纱尚未揭开,但激起了众人对不可移动文物古迹 的好奇与热情。 那么,这些藏身于大江南北的文物古迹是如何与文旅深度互动的?还有哪些待挖掘的价值? 不过,在全国范围内,能够像三星堆这样真正实现考古发现与文旅产业深度融合的案例仍属少数,更多地方还停留在资源 挖掘初期。即便是像三星堆这样举世瞩目的人类重大发现, ...
打造更多富有特色的文旅产品
Ren Min Ri Bao· 2025-09-03 07:46
Group 1 - The core viewpoint of the articles highlights the continuous expansion of China's cultural industry, with a reported revenue of 191,423 billion yuan in 2024, reflecting a 7.1% increase from the previous year [1] - The cultural industry structure is optimizing, with new business formats thriving, laying a solid foundation for the prosperity of cultural tourism consumption [1] - The summer tourism market has shown strong recovery, driven by consumption upgrades and favorable policies, making the cultural tourism industry a key engine for boosting consumption and promoting high-quality economic development [1] Group 2 - Experience consumption related to traditional culture, such as flower hairpins and Hanfu, is increasingly popular, transforming traditional culture from static display to dynamic participation [2] - Policies play a crucial role in unleashing the potential of cultural tourism consumption, with over 500 scenic spots offering half-price or free tickets, and various cities distributing cultural tourism consumption vouchers [2] - The integration of policies and cultural tourism has created a multiplier effect, expanding the boundaries of cultural tourism consumption and attracting more investment in related industries [2] Group 3 - The current prosperity of cultural tourism consumption reflects the resonance between traditional culture and modern life, as well as the synergy between policy guidance and market innovation [3] - The cultural tourism industry needs to continuously explore cultural value and integrate traditional culture with modern tourism demands to create distinctive cultural tourism products [3] - Embracing digital transformation is essential for innovating cultural tourism experiences, ensuring that every trip meets the needs of a better life and contributes to sustained economic development [3]
江西推动金融支持文旅产业发展
Sou Hu Cai Jing· 2025-09-03 01:24
Core Viewpoint - The event held in Nanchang aimed to inject financial momentum into the cultural and tourism industry in Jiangxi Province through policy promotion and industry-finance connection [1] Financial Support and Agreements - Six banks, including Bank of China Jiangxi Branch, signed agreements with six key cultural and tourism enterprises, with a total credit amount of 8.2 billion yuan [1] - A concentrated industry-finance connection session was organized, where 28 local banks set up consultation booths to provide tailored services to approximately 120 participating cultural and tourism enterprises [1] Market Potential and Financial Innovation - Jiangxi Province boasts rich cultural and tourism resources, a solid industrial foundation, and significant consumer potential, indicating a large market space for cultural and tourism finance [1] - Banks are expected to enhance innovation in financial products and service models within the cultural and tourism sector, aiming to improve the precision and effectiveness of financial services [1]
打造更多富有特色的文旅产品(把脉)
Ren Min Ri Bao· 2025-09-02 23:05
Group 1 - The core viewpoint of the articles highlights the continuous expansion of China's cultural industry, with a reported revenue of 191,423 billion yuan in 2024, reflecting a 7.1% increase from the previous year [1] - The cultural industry structure is optimizing, with new business models flourishing, laying a solid foundation for the prosperity of cultural tourism consumption [1] - The summer tourism market has shown strong recovery, driven by consumption upgrades and favorable policies, making the cultural tourism industry a key engine for boosting consumption and expanding domestic demand [1][2] Group 2 - Experience consumption related to traditional culture, such as hairpin and Hanfu experiences, is gaining popularity, transforming static cultural displays into dynamic participation [2] - Policies promoting cultural tourism consumption, such as ticket discounts and travel subsidies, have been implemented across the country, with over 500 scenic spots offering half-price or free tickets [2] - The integration of policies and cultural tourism is creating a multiplier effect, attracting more investment in cultural tourism-related industries [2][3] Group 3 - The current prosperity of cultural tourism consumption reflects the resonance between traditional culture and modern life, as well as the synergy between policy guidance and market innovation [3] - The cultural tourism industry needs to continuously explore cultural values and integrate traditional culture with modern tourism demands to create distinctive cultural tourism products [3] - Embracing digital transformation is essential for innovating cultural tourism experiences, ensuring that every trip meets the needs of a better life and contributes to high-quality economic development [3]
高品会搭乡村舞台 “产品+文旅”打通消费新链路
Group 1 - The fourth China (Macau) International High-Quality Consumption Expo and Hengqin World Bay Area Forum will be held from September 3 to 7, featuring an innovative "one exhibition, two locations" format [1] - The expo has become a significant platform for linking global quality resources and empowering consumption upgrades, focusing on six aspects of modern life: food, housing, transportation, travel, shopping, and entertainment [1] - This year's expo emphasizes rural revitalization by showcasing unique assistance products from nearly ten counties, highlighting cultural characteristics and the latest achievements in rural development [1] Group 2 - A variety of local products from across the country will be featured, including high-quality agricultural products such as yak meat and milk powder from Gansu, snow mountain tea and spring water from Yunnan, and wild mountain tea oil from the Dabie Mountains [1][5] - The new consumption context is being created for these agricultural products through a "product + cultural tourism" model, enhancing the entire industry chain from production to tourism experiences [5] - This model is transforming rural consumption logic by allowing agricultural products to leverage tourism traffic for brand upgrades and channel expansion, thus increasing premium space [5] Group 3 - The expo includes a special cultural tourism theme forum aimed at building a world-class tourism destination in the Guangdong-Hong Kong-Macao Greater Bay Area, focusing on the deep integration of culture and tourism [6] - The forum will explore innovative "cultural tourism +" models through six thematic speeches, discussing global tourism patterns, cross-border collaboration, and immersive experiences [6] - Government departments, experts, and business representatives will participate in discussions to enhance China's global competitiveness in cultural tourism [6]
推动各类资源向基层倾斜丨市委书记抓乡村振兴(2025.08.25-08.31)
Nan Fang Nong Cun Bao· 2025-09-02 02:34
Core Viewpoint - The article emphasizes the importance of directing various resources towards grassroots levels to enhance rural revitalization and development across multiple cities in Guangdong province [14][15][16]. Group 1: Resource Allocation and Focus Areas - Shantou is focusing on the "Hundred Thousand Ten Thousand Project" to enhance grassroots resource allocation, emphasizing industry cultivation, infrastructure, and public services [15][16]. - Foshan aims to create benchmark projects and improve tourism infrastructure, including events like marathons and cycling races to attract investment [20][21][22]. - Heyuan is working on establishing a national agricultural high-tech zone, promoting the transformation of agricultural technology achievements [31][33]. - Shanwei is focusing on a comprehensive spatial layout to enhance urban-rural integration and new urbanization [38][40]. - Zhongshan is advancing the "Hundred Thousand Ten Thousand Project" to ensure effective project implementation and urban form upgrades [44][46]. Group 2: Agricultural and Industrial Development - Jiangmen is enhancing its agricultural sector by promoting the "Chenpi + Xingyouteng" health industry and expanding the cultivation of oil plants [52][54][55]. - Yangjiang is improving its cooperation mechanisms to foster regional development and expand industrial collaboration [58][60]. - Chaozhou is focusing on ecological restoration and enhancing local industries, particularly in tea and tourism [64][70][72]. - Yunfu is promoting traditional agriculture and enhancing local brand development while addressing rural living conditions [86][88][89].
“这是一片充满活力和机遇的热土”
Jing Ji Ri Bao· 2025-09-02 00:57
Group 1: Economic Development and Opportunities - The visit by Austrian business and media representatives highlighted the modernized agricultural practices in Xinjiang, particularly in tomato cultivation and processing, showcasing high levels of mechanization and advanced technology [2][3] - The Xinjiang New Tomato Food Co. has introduced fully automated production lines for tomato products, emphasizing zero additives and maximum retention of nutritional value, which has garnered interest from international partners [2][3] - Xinjiang's industrial development is supported by its resource advantages, including oil, gas, coal, and agricultural products, with a focus on building a modern industrial system [3][4] Group 2: Trade and Connectivity - Xinjiang's strategic location as a core area of the Belt and Road Initiative enhances its role in international trade, with the Urumqi International Land Port having established 21 routes connecting to 19 countries and 26 cities [6][8] - The region's foreign trade volume has significantly increased, with imports and exports projected to grow from 156.9 billion yuan in 2021 to 435.1 billion yuan by 2024 [8] - The Urumqi Free Trade Zone has introduced products from over 70 countries, indicating a vibrant trade environment and opportunities for Austrian businesses to showcase their products [7][8] Group 3: Cultural and Tourism Potential - Xinjiang's rich cultural heritage and diverse landscapes attract significant tourist interest, with 1.8 billion visitors recorded in the first seven months of the year, generating substantial tourism revenue [11] - The region's historical sites and natural beauty, such as the Tianshan Tianchi and the ancient city of Jiaohe, provide opportunities for cultural exchange and tourism collaboration with Austria [9][10] - There is a strong interest from Austrian representatives in exploring cultural and tourism partnerships, aiming to enhance mutual understanding and cooperation [11]