国家税务总局利用税收大数据对消费情况进行跟踪分析显示，2025年我国消费市场呈现多方面新亮点， 家电、手机、新能源汽车等消费需求有力释放，消费新模式新场景不断创新融合，银发群体展现较大消 费潜力，境外游客入境消费迸发活力。 发票数据显示，2025年，家电消费呈增长态势，冰箱等日用家电零售业、燃气灶等厨具卫具零售业、手 机等通信设备零售业销售收入同比分别增长17.4%、12.9%和18.6%。 新能源汽车消费热度持续上升，机动车销售统一发票数据显示，2025年，新能源乘用车销量、销售收入 同比分别增长24.3%和21.1%。 文旅融合点燃消费新活力。2025年，文艺创作与表演销售收入同比增长17.3%，沉浸式、场景式业态创 新推动文旅消费提质升级，旅行社及相关服务、名胜风景区、休闲观光活动销售收入同比分别增长 11.2%、26.1%和14.6%。 数字赋能驱动新型消费蓬勃发展。人工智能AI、虚拟技术VR等技术融入居民生活，群众的多元化消费 需求得到更好满足。2025年，互联网生活服务平台、餐饮配送销售收入同比分别增长9.4%和13.3%，云 上买菜、点餐等多种生活服务业蓬勃发展，即时消费加速扩张。同时，以游戏动 ...

国家税务总局利用税收大数据对消费情况进行跟踪分析显示，2025年我国消费市场呈现多方面新亮点， 家电、手机、新能源汽车等消费需求有力释放，消费新模式新场景不断创新融合，银发群体展现较大消 费潜力，境外游客入境消费迸发活力。 2025年，家电消费呈增长态势，冰箱等日用家电零售业、燃气灶等厨具卫具零售业、手机等通信 设备零售业销售收入同比分别增长17.4%、12.9%和18.6%。 新能源汽车消费热度持续上升，机动车销售统一发票数据显示，2025年，新能源乘用车销量、销 售收入同比分别增长24.3%和21.1%。 发票数据显示， 文旅融合点燃消费新活力。2025年，文艺创作与表演销售收入同比增长17.3%，沉浸式、场景式业态创 新推动文旅消费提质升级，旅行社及相关服务、名胜风景区、休闲观光活动销售收入同比分别增长 11.2%、26.1%和14.6%。 数字赋能驱动新型消费蓬勃发展。人工智能AI、虚拟技术VR等技术融入居民生活，群众的多元化消费 需求得到更好满足。2025年，互联网生活服务平台、餐饮配送销售收入同比分别增长9.4%和13.3%，云 上买菜、点餐等多种生活服务业蓬勃发展，即时消费加速扩张。同时，以游戏 ...

Core Viewpoint - Shanghai aims to strengthen its role as a "key node in the global city network" during a period of globalization headwinds by enhancing domestic consumption and service engines while improving its discourse power in trade and shipping rules [1][2] Economic Development Goals - The "15th Five-Year Plan" outlines major goals for Shanghai's economic and social development, emphasizing high-quality development, new leaps in urban core functions, breakthroughs in high-level reform and opening up, and significant improvements in social civilization [3] - The plan highlights the importance of building an international consumption center and enhancing domestic demand as the main driver of economic growth [3] Service Sector Expansion - Shanghai plans to expand service consumption, focusing on cultural, tourism, sports, and health services, while promoting green and smart consumption [4] - The city encourages innovation in consumption models and formats, integrating online and offline consumption, and enhancing the international influence of large consumption events [4] Policy Measures - Recent policies include the "Measures to Promote the Quality Improvement and Consumption Expansion of the Service Industry," which proposes 28 initiatives aimed at optimizing supply and expanding consumption [5] - The focus is on quality competition in the service sector, shifting from scale expansion to value enhancement [5][6] Trade and Shipping Enhancements - Shanghai's "15th Five-Year Plan" emphasizes the enhancement of trade hub functions and the optimization of trade structures, aiming to strengthen global supply chain management [7][8] - The city plans to promote high-value product exports and develop knowledge-intensive service trade, including cultural and technical trade [7] Foreign Trade Performance - In 2025, Shanghai's foreign trade is projected to reach 4.51 trillion yuan, with exports growing by 10.8% and imports by 1.8%, outperforming national averages [8] - The export of high-end manufacturing products, particularly electric vehicles and industrial robots, has shown significant growth, indicating a shift towards "Shanghai Intelligent Manufacturing" [9] Maritime and Shipping Development - Shanghai aims to solidify its position as a global maritime hub by developing modern shipping services and promoting digital and green transformations in the shipping industry [9] - Plans include establishing a world-class shipping exchange and enhancing the global service network of shipping insurance institutions [9]

Core Insights - The Ministry of Commerce and nine other departments issued a notice on September 2025 to expand service consumption, proposing five key measures aimed at enhancing service consumption across various sectors [2][13]. - The five measures are interconnected, creating a comprehensive mechanism that addresses both supply and demand sides, with the most benefited sectors being cultural tourism, leisure entertainment, sports health, medical care, and the integration of "digital + services" [3][4]. Measure Summaries - **Cultivating Service Consumption Promotion Platforms**: This serves as the foundational framework for service consumption, supporting the upgrade of various consumption platforms, both online and offline, to reduce transaction costs and enhance consumer experience [3][4]. - **Enriching High-Quality Service Supply**: This is the core engine aimed at solving the "what to consume" issue by increasing the availability of high-quality and diverse service products, thus stimulating consumer demand [3][4]. - **Stimulating Incremental Service Consumption**: This measure focuses on creating scenarios and demands to convert potential consumption capacity into actual behavior, injecting continuous customer and capital flow into the market [3][4]. - **Strengthening Financial Support**: This acts as the "blood" of the system, guiding financial resources towards the service consumption sector, enabling consumers to spend and businesses to innovate [3][4]. - **Improving Statistical Monitoring Systems**: This serves as the "brain" of the policy, ensuring that the entire system can adapt flexibly based on actual conditions, allowing for precise governance and continuous optimization [3][4]. Industry Opportunities - The transition from "material consumption" to "service consumption" is a significant historical trend, with industries such as cultural tourism, leisure entertainment, sports health, and medical care expected to benefit the most as GDP per capita exceeds $12,000 [5][6]. - New business models in cultural tourism and leisure, such as immersive experiences and night economy activities, are anticipated to see explosive growth due to policy encouragement [5][6]. - The aging population is driving demand for home care, community care, and high-end elderly care services, alongside health management and psychological counseling, indicating a vast market potential [6][5]. - The integration of "digital + services" is crucial for enhancing efficiency and creating new supply, with continuous innovation expected in online education, telemedicine, and digital cultural tourism [6][5]. Policy Implementation - The service consumption quality improvement initiative is a long-term quality revolution aimed at enhancing service quality and variety, ultimately rebuilding consumer confidence and stabilizing consumption [7][8]. - The combination of long-term quality improvement actions and short-term promotional activities is designed to stimulate consumption effectively [7][8]. - The successful implementation of these policies hinges on breaking down barriers, providing targeted support for various sectors, and ensuring a transparent and efficient policy execution process [9][10].

Core Viewpoint - The "Golden September and Silver October" period is recognized as a traditional peak consumption season in China, with various regions launching distinctive promotional activities to stimulate consumer spending and support steady economic growth [1][7]. Group 1: Consumption Promotion Activities - The Ministry of Commerce encourages local governments to host unique consumption promotion events, leading to a nationwide response with diverse activities aimed at unlocking consumer potential [2][7]. - In Chongqing, the "Shopping in China · Love Chongqing 2025 Golden Autumn Consumption Season" will run from September 1 to October 31, featuring over 500 promotional events and an investment of more than 1.7 billion yuan, expected to directly drive consumption exceeding 10 billion yuan [2]. - Jilin Province launched its "Golden Autumn Consumption Season" with a 63-day campaign, involving over 1,300 enterprises and hundreds of promotional events across various sectors, aiming to create a vibrant consumer atmosphere [3]. Group 2: Local Resource Utilization - Regions are leveraging local特色资源 to create unique consumption experiences, such as cultural tourism events in Xi'an and autumn-themed tourism routes in Liaoning, enhancing consumer engagement and market vitality [4][5]. - In Shandong, the city of Heze is innovating consumption scenes by organizing diverse activities that highlight local intangible cultural heritage, while Guangdong plans to launch a "Golden Autumn Cultural and Tourism Consumption Season" with a budget of 20 million yuan for consumer vouchers [5]. Group 3: Policy and Financial Support - Local governments are implementing supportive policies and utilizing financial resources to boost consumption, including a 1% interest subsidy on personal consumption loans from September 1 to August next year [6]. - The People's Bank of China in Chongqing is facilitating financial institutions to enhance auto consumption financing services, with over 600 million yuan allocated for promotional activities in the automotive sector [6]. Group 4: Market Outlook - Experts indicate that the combination of distinctive promotional activities, the cultivation of new service consumption hotspots, and robust policy support is revitalizing the consumption market, contributing to sustained economic growth [7].