医疗科普

Search documents
医疗科普莫成“流量生意”(人民时评)
Ren Min Ri Bao· 2025-08-19 22:16
Core Viewpoint - The article emphasizes the importance of maintaining ethical standards in the development of medical science communication through short videos, highlighting both the benefits and the potential pitfalls of this medium [1][2][3]. Group 1: Current Landscape of Medical Science Communication - A significant portion of the population engages with health science content via short video platforms, with 92.1% of 1.074 billion online viewers having accessed such content [1]. - While short video medical science communication can enhance public health literacy, issues such as misinformation, commercialization, and unethical practices are prevalent [1][2]. Group 2: Regulatory Measures and Industry Standards - Recent regulations from multiple government departments aim to ensure the authenticity and scientific accuracy of medical science information shared by self-media accounts [1][2]. - Platforms are encouraged to implement robust regulatory mechanisms, such as peer review systems and operational guidelines for medical accounts, to enhance content quality and accountability [2][3]. Group 3: Promoting Quality Content Creation - The article suggests that regulation should not stifle creativity but rather encourage high-quality content creation through incentives like credit systems for creators and funding for rigorous medical science videos [3]. - The ongoing implementation of the "Healthy China 2030" initiative aims to improve the quality of medical science communication, ensuring that health knowledge is effectively disseminated to the public [3].
北京市属医院科普精英大赛决赛举行
Xin Jing Bao· 2025-08-15 09:45
Group 1 - The core event is the 2025 Beijing Municipal Hospital Science Popularization Elite Competition, where 16 medical experts transformed medical knowledge into popular science works [1] - The competition focused on three main health themes: pediatric and mental health knowledge, weight management knowledge, and disease prevention and treatment knowledge with new technologies and methods [2] - A total of 111 short video works from 22 municipal hospitals participated in the preliminary round, with 50 outstanding works advancing to the semi-finals [2] Group 2 - The semi-final works have been showcased on the official Douyin account "Healthy Beijing," accumulating over 3.6 million views and nearly 65,000 likes [2] - The Beijing Health Commission is actively promoting the construction of a health science popularization expert database, which currently includes 934 health science experts [2] - Additionally, a city-level health weight management science popularization expert database has been established, identifying 152 weight management experts [2]
“网红医生”批量打造?莫让流量玷污了医者仁心
Qi Lu Wan Bao Wang· 2025-08-12 11:41
Group 1 - The core issue highlighted is the transformation of medical professionals into "internet celebrity doctors," where serious medical knowledge is reduced to superficial content aimed at generating traffic and sales [1] - The failure of platform certification systems is evident, as some "doctor" accounts have mismatched certification information and even misuse others' credentials [1] - The phenomenon reflects a deeper problem where medical science is commodified under the influence of traffic-driven economics, leading to a standardized production of content by non-professionals [1] Group 2 - To address the "internet celebrity doctor" issue, a multi-faceted collaborative approach is necessary, emphasizing the responsibility of platforms to implement a dual mechanism of material substance review and content traceability [2] - Regulatory measures need to be refined, including the specification of soft advertisement standards and tiered penalties to expose deceptive practices [2] - Rebuilding the ecosystem requires reforming hospital evaluation systems to give weight to scientific communication achievements in professional assessments and establishing a public medical science communication matrix [2]
从严把关,让医疗科普更靠谱(民生观)
Ren Min Ri Bao· 2025-08-06 22:49
Core Viewpoint - The article highlights the issues surrounding the misuse of medical authority in online health education, leading to public mistrust and potential harm due to misleading information [1][2]. Group 1: Issues in Online Health Education - The prevalence of "pseudo-science" in online health education is causing public concern, as it often misleads individuals through exaggerated claims and fabricated stories, potentially delaying treatment or leading to incorrect medication use [1]. - The public's trust in medical professionals makes them susceptible to believing misleading health information, which can result in financial loss and health risks [1]. Group 2: Improving Medical Science Communication - Enhancing the quality of medical science communication requires collaborative efforts, including improving the skills of practitioners and the public's ability to discern credible information [2]. - Introducing incentive mechanisms for healthcare professionals to engage in high-quality medical science communication and providing training for effective communication of scientific knowledge are essential steps [2]. Group 3: Regulatory Measures - Regulatory bodies are taking action to standardize and regulate the behavior of "self-media" in medical science communication, emphasizing the need for accountability regarding the authenticity and scientific basis of the information shared [3]. - Platforms are urged to enforce stricter content controls and improve the certification process for medical "self-media" accounts to prevent unqualified individuals from disseminating medical information [3].
四部门出手!医疗科普不是“流量生意”
Xin Hua She· 2025-08-04 13:21
Core Viewpoint - The article highlights the increasing regulatory measures aimed at addressing the chaos in internet health science communication, particularly concerning self-media accounts that disseminate medical information without proper qualifications [1][4]. Group 1: Regulatory Measures - The Central Cyberspace Affairs Commission and the National Health Commission, among other departments, have issued a notice to regulate self-media medical science communication, emphasizing the responsibility of these accounts for the authenticity and scientific accuracy of the information they publish [1][4]. - The notice prohibits unqualified accounts from producing or disseminating professional medical science content and from indirectly publishing advertisements [1][5]. Group 2: Qualification and Content Verification - The notice mandates that website platforms enhance the qualification certification process for medical self-media accounts, requiring different types of medical personnel to provide relevant credentials, such as medical licenses and practice certificates [4][5]. - Platforms must ensure the authenticity of certification materials and verify the professional information of medical personnel through official channels [4][6]. Group 3: Content Standards and Restrictions - Self-media accounts are required to clearly label the sources of medical science content, especially when using AI-generated information or sharing health experiences [5][6]. - The notice explicitly states that self-media accounts must not indirectly promote medical products or services alongside health information [5][6]. Group 4: Enforcement and Compliance - The article outlines strict measures for accounts that fail to comply with the new regulations, including the potential removal of interactive features, follower clean-up, and account suspension [6]. - The goal of these regulations is to ensure that genuine medical knowledge is effectively communicated to the public, rather than allowing misinformation to proliferate [6][7].
网信办出手!“自媒体”医疗科普资质认证趋严,AI生成内容需标注
Di Yi Cai Jing· 2025-08-01 12:29
Core Viewpoint - The rise of online medical popularization by doctors has led to the need for stricter regulations on qualifications and content dissemination to prevent misinformation and misuse of authority [1][2][3] Group 1: Regulatory Actions - The National Internet Information Office, in collaboration with various health and regulatory bodies, issued a notification to standardize "self-media" medical popularization practices, focusing on account qualification certification and content source verification [1][2] - The notification emphasizes the importance of marking the source of medical popularization information and holding those who disseminate it accountable for its accuracy and scientific validity [3] Group 2: Issues with Current Practices - Some "internet celebrity doctors" exploit medical popularization for profit, misleading the public through exaggerated treatment claims and unauthorized medical advice [2][3] - Major platforms like Xiaohongshu, Bilibili, Weibo, and WeChat are enhancing their scrutiny of doctor accounts to ensure compliance with the new regulations [2] Group 3: Professional Standards - The notification categorizes medical personnel into various types, including physicians, nurses, and researchers, and mandates the verification of their qualifications through specific documentation [2][3] - A recent initiative in Shanghai established a list of prohibited behaviors for online health popularization, aiming to set standards and prevent misleading medical advice [3][4] Group 4: Importance of Professionalism - There is a growing recognition that many current popularization efforts lack professionalism and can mislead the public, highlighting the need for accurate and academically aligned information [4] - Medical popularization is increasingly becoming a criterion for career advancement in hospitals, although self-media contributions are not recognized in official evaluations [4]
直播预告:中医专家教你正确防暑护肠胃
Ren Min Wang· 2025-07-16 07:05
Group 1 - The article emphasizes the importance of health management during the summer, particularly during the "three伏天" period, which is both a golden time for health and a high-risk period for health issues [1] - Common summer practices such as consuming cold drinks, prolonged air conditioning use, and sleeping on cool mats may harm the spleen and stomach [1] - A live session featuring Professor Zhang Shengsheng, a leading expert in digestive health, will provide insights on how different body types can scientifically cope with summer humidity [1] Group 2 - Professor Zhang Shengsheng is a distinguished physician and expert in digestive diseases, holding multiple prestigious titles and roles in national health organizations [5] - The live broadcast can be accessed through the "People's Good Doctor" app, which offers health education and interactive sessions with top medical professionals [6][8] - The app is available for download on both Apple and Android platforms, and users can also follow the public WeChat account for additional health interactions [8]
医生可以做“网红”吗
Xin Jing Bao· 2025-07-08 11:18
Core Viewpoint - The article highlights the growing concern over the phenomenon of "internet celebrity doctors," emphasizing the need for regulation and the establishment of a trustworthy medical information ecosystem [1][4]. Group 1: Issues with Internet Celebrity Doctors - The rise of "internet celebrity doctors" is linked to the increasing demand for health knowledge among the public, coupled with a lack of media literacy and regulatory gaps on short video and live streaming platforms [4][5]. - Some "internet celebrity doctors" exploit this demand by creating misleading content, using anxiety-inducing tactics to attract attention, and promoting unverified treatments or high-priced products [3][4]. - The operational mechanism of these "internet celebrity doctors" includes fabricating medical expertise, creating false cases, and directing traffic to questionable medical institutions, ultimately leading to potential harm for patients [3][5]. Group 2: Proposed Solutions - Addressing the issue requires a multi-faceted approach involving various stakeholders, including stricter platform regulations, enhanced verification of medical qualifications, and accountability for misleading practices [5][6]. - Medical professionals are urged to adhere to ethical standards and prioritize patient health, while the public should improve their ability to discern credible health information [5][6]. Group 3: Positive Examples of Medical Influencers - The article also mentions genuine "internet celebrity doctors" who effectively disseminate accurate medical knowledge through engaging and accessible formats, thereby enhancing public understanding of health issues [7][9]. - Notable figures include Professor Chen Wei, who focuses on scientific weight loss knowledge, and Dr. Li He, who emphasizes cardiovascular health, both of whom have garnered significant followings for their educational content [9][10][15]. - The presence of trustworthy "internet celebrity doctors" is essential to counteract the influence of misleading information and to promote a healthier public discourse around medical topics [19].
网红医生”被点名,医疗科普不容“挂羊头卖狗肉
Xin Jing Bao· 2025-07-08 11:18
Core Viewpoint - The rise of "internet celebrity doctors" has led to the misuse of medical knowledge for profit, with many engaging in misleading practices under the guise of health education [1][2][3] Group 1: Issues with Internet Celebrity Doctors - Many "internet celebrity doctors" exploit their authority to mislead the public, using health education as a tool for profit through online consultations and product promotions [1][2] - There are reports of doctors falsely promoting ordinary herbal remedies as miracle drugs, which misleads patients and can lead to significant financial exploitation [2] - The actions of these doctors not only violate medical ethics but also undermine the credibility of the healthcare industry, exacerbating doctor-patient conflicts [2] Group 2: Regulatory and Oversight Recommendations - The National Health Commission plans to enhance the regulation of online health education to protect public health rights [1] - There is a need for stricter online and offline regulations to address the issues caused by "internet celebrity doctors," including the promotion of dubious medical products [2][3] - Platforms should implement higher entry standards and robust supervision mechanisms to prevent non-medical individuals from misleading the public [3] - Continuous monitoring and reporting mechanisms should be established to identify and blacklist problematic accounts [3]
医疗健康科普别被网红医生带偏了
Bei Jing Qing Nian Bao· 2025-07-08 03:30
Core Viewpoint - The National Health Commission of China is intensifying efforts to regulate the chaos surrounding online health education, particularly concerning "internet celebrity doctors" who exploit medical knowledge for profit [1][2][3] Group 1: Current Trends in Online Health Education - Medical health education has become a popular topic on major online platforms, especially short video platforms, where many doctors are using live streaming and short videos to disseminate health knowledge [1] - The rise of "internet celebrity doctors" has led to concerns about the authenticity of medical information, as some are using their platforms primarily for profit rather than genuine education [2][3] Group 2: Ethical Concerns and Responsibilities - There are significant ethical issues arising from the actions of some "internet celebrity doctors," including the dissemination of false information and the violation of medical ethics, which can mislead the public [2][3] - Medical professionals are urged to maintain their integrity and reject scripts from fake production teams that promote misleading content [3] Group 3: Regulatory Measures and Recommendations - The National Health Commission, along with other relevant departments, is called to enhance supervision and regulation of false medical content and to hold all parties accountable, including doctors, medical institutions, and online platforms [3][4] - There is a need for improved content review processes on online platforms to combat the spread of misleading health information and to promote high-quality medical education [4]