2026年的脚步渐近，你如何辞旧迎新？不如让这个面向新年的冬夜，因阅读而变成通往无数可能的温柔 入口。在上海书城，"新华悦读·上海书城快闪周"以崭新面貌与读者重逢。全新年度主题标识——"快 闪！好书们冲过来了"及系列延伸文创即将闪亮登场。标识巧妙地以一本着急奔跑的书本造型（见下 图），双关诠释"每月一更新"的阅读快闪体验，亦传递出好书扑面而来的生动意趣。 活动视觉同步革新，现场采用裸眼3D墙面设计，营造动态而沉浸的阅读氛围。区域中特设多处主题装 置，兼顾展示与打卡功能，让读者在互动中感受阅读的趣味与活力。 2026年度，"新华悦读·上海书城快闪周"计划推出10期主题丰富的快闪活动。首期"新华悦读·上海书城快 闪周第25期：2026新年快乐"于2025年12月26日至2026年1月26日举行，覆盖上海书城福州路店、五角场 店，新华书店日月光店，江南书局·疁城之瞳等全市18家主要门店。活动期间，特推1200种精选图书， 享68折优惠，以书香开启新年篇章。 回顾2025年，"新华悦读·上海书城快闪周"已成为沪上颇具影响力的阅读品牌；全年与上海人民出版 社、中华书局、果麦文化等机构合作，举办12期主题鲜明的活动，涵盖 ...

Core Viewpoint - The implementation of the "National Reading Promotion Regulations" on February 1 aims to enhance the importance of reading in the context of the AI era, emphasizing the need for individuals to develop cognitive skills through reading [1] Group 1: Promotion of Reading - To effectively promote reading, it is essential to increase the availability of quality books and encourage experts from various fields to create content for the public [2] - The current book market exhibits a "Matthew Effect," where a few bestsellers dominate sales, while many lesser-known books struggle to gain traction [2] - Establishing a comprehensive book evaluation system and providing adequate budgets for libraries to purchase new and quality books can ensure a minimum sales volume for lesser-known titles, thus supporting authors [2] Group 2: Incentives for Writers - Writing should be viewed as a form of innovation and entrepreneurship, with potential tax incentives such as personal income tax reductions on royalties and manuscript fees to attract talented creators [3] - Cash rewards for authors, similar to those offered by organizations like the Financial Times, can provide direct support and increase the visibility of books [3] Group 3: Demand Creation - Promoting reading involves competing for public attention in an "attention economy," where distractions from short videos and games are prevalent [4] - The government can subsidize organizations or individuals that foster public reading habits, such as physical bookstores and reading clubs, to create sustainable communities around reading [4] Group 4: Community Involvement - Broad societal participation is crucial for promoting national reading, with suggestions for tax deductions for book purchases and support for bookstores to encourage contributions from the public [5] - Creating more experiential opportunities for the public to understand the value and joy of reading is essential for fostering a reading culture [5]

Group 1 - The article discusses the challenges faced by independent bookstores, highlighting the difficulties in managing customer expectations and the misconceptions about bookstore operations [2][3]. - The author shares experiences with various types of customers, including those who offer unsolicited advice on how to run the bookstore, often without understanding the business context [4][5][6]. - There is a notable trend where customers sometimes come to sell books more frequently than to buy them, indicating a unique dynamic in the second-hand book market [7][8][10]. Group 2 - The article describes instances where parents use the bookstore as a temporary childcare facility, raising concerns about safety and responsibility [12][13][14]. - It also mentions the frequent requests from aspiring writers who approach the bookstore owner for feedback on their manuscripts, which the owner declines due to potential conflicts of interest and workload [17][18][19]. - The financial challenges of running an independent bookstore are illustrated through a monthly profit and loss statement, showing significant losses despite some sales [32].

Core Insights - The opening of the "Old Book Alley" in Nanjing represents a new cultural landmark aimed at integrating book tourism with local attractions [1][3] - The alley, located near the popular scenic area of Confucius Temple, will operate year-round, distinguishing it from typical temporary book fairs [1] - The initiative aims to create a consumption loop by connecting the old book alley with nearby attractions, food, and cultural products [3] Summary by Sections - **Location and Operation** - The "Old Book Alley" is situated in a prime tourist area, specifically at the Confucius Temple, and spans approximately 200 meters [1] - It features 20 initial bookstores and is designed to operate continuously throughout the year [1] - **Cultural and Tourism Integration** - The project aims to enhance the cultural experience by allowing visitors to enjoy books, socialize with fellow book lovers, and appreciate local heritage [1] - Plans are in place to develop new tourism routes that link the old book alley with surrounding attractions and culinary experiences, promoting a holistic visitor experience [3]

Core Points - A new bookstore named Wuyuan County Jujin Fenghua Huajie Bookstore has been established, with a registered capital of 100,000 RMB [1] - The legal representative of the bookstore is Wang Huajie [1] - The bookstore's business scope includes retail of publications, printing of documents and other printed materials, and various sales related to office and educational supplies [1] Business Scope - Licensed projects include retail of publications and printing services, which require approval from relevant authorities [1] - General projects encompass retail and wholesale of stationery, office supplies, teaching instruments, software sales, typing and copying services, and advertising design and agency [1] - The bookstore is authorized to conduct business activities autonomously based on its business license, except for projects that require prior approval [1]

Core Viewpoint - The revitalization of Jilin province, particularly in Changchun, emphasizes the importance of culture as a driving force for internal motivation and spiritual development, integrating reading into urban life to enhance cultural heritage and urban renewal [1] Group 1: Cultural Initiatives - Changchun has transformed reading spaces and activities to attract and serve readers better, leading to a rejuvenation of bookstores [1] - The "North Bookstore · Xinhua Poetry Bookstore" is a unique reading space that combines architecture and poetry, offering a collection of poetry and art literature for enthusiasts and researchers [3] - The "East Bookstore · Xinhua Leisure Bookstore" has been revamped to provide a comprehensive urban leisure reading experience, featuring over 100,000 books across various genres and introducing the first "Panda Bookstore" in Northeast China [6] Group 2: Diverse Reading Spaces - The "South Bookstore · Xinhua Yesterday Time Bookstore" focuses on the sale and acquisition of old books, catering to readers' interests in vintage literature and cultural activities [9] - The "West Bookstore · Pioneer Bookstore" has been upgraded to serve as a cultural landmark, emphasizing professional reading and cultural exchange [12] - The "Central Bookstore · Xinhua Cultural and Creative Bookstore" regularly hosts reading salons and creative workshops, providing a cozy reading environment [15] Group 3: Innovative Concepts - The "Drawing Bookstore · Xinhua Animation Bookstore" merges animation culture with reading, promoting a creative reading experience [18] - The "Birth of a Book · Xinhua Bookstore 1948 · Mountain Book Academy" showcases literary and cultural creative products from various publishing institutions, enhancing the appreciation of traditional Chinese culture [21] - The "Northward Bookstore" reflects the cultural stories of scholars in Northeast China, enriching the cultural life of Changchun residents [23]

Core Viewpoint - The article highlights the transformation of bookstores in Jilin, particularly the North Bookstore and Xinhua Poetry Bookstore, into cultural spaces that promote reading and community engagement, integrating various functions such as cafes and exhibitions to attract visitors [1][3]. Group 1: Cultural Space Development - The North Bookstore, located in a renovated historical site, combines a bookstore, café, and educational space, becoming a popular destination for both locals and tourists [1][3]. - Jilin Province Xinhua Bookstore Group has established 20 cultural "new spaces" to promote reading, including personalized bookstores and collaborations with poets and poetry organizations [3][4]. - The bookstore's design incorporates poetic elements, creating an immersive experience for readers, and plans to expand its collection and utilize technology for enhanced visitor engagement [3][4]. Group 2: Historical and Modern Integration - The "North Bookstore," named after the book "Mr. North," preserves historical architecture while introducing modern elements, allowing readers to appreciate the cultural heritage of Northeast China [3][5]. - The bookstore's renovation emphasizes a vibrant green theme, contrasting historical architecture with modern bookstore aesthetics, enhancing the cultural experience [4]. - A new cultural space project, "This Has Books," is under construction, aiming to integrate culture, commerce, and tourism, which will enhance both social and economic benefits of bookstores [4].

Core Insights - The article highlights the diverse cultural reading activities organized by bookstores in Beijing during the National Day and Mid-Autumn Festival in 2025, aiming to blend traditional charm with modern creativity [1] Group 1: Cultural Activities - Bookstores in Beijing are hosting nearly a hundred themed reading cultural activities, including old book markets and special events for the dual festivals [1] - The "Old Books, New Knowledge" series has gained popularity, connecting history with the present through cultural markets and themed exhibitions [1][2] - Various bookstores are offering unique activities such as poetry recitals and storytelling sessions to enhance the festive atmosphere [1][2] Group 2: Family and Educational Engagement - Activities like "Oracle Bone Script Exploration Day" and "AI Creative Painting" are designed to merge traditional culture with modern technology for children [2] - Notable lectures and reading sharing sessions are being organized to foster deep communication and enhance cultural literacy among citizens [2] Group 3: Promotional Activities - Bookstores are implementing various promotional sales during the dual festivals, with discounts as low as 50% on selected titles [2] - Special coupon activities are being launched across 36 stores to encourage reading and boost consumer spending [2] Group 4: Community Engagement - Bookstores are expanding their reach by organizing events in scenic spots and communities, promoting a culture of reading beyond traditional settings [3] - Initiatives like outdoor book fairs and participation in city festivals are being utilized to integrate reading with tourism [3] Group 5: Digital Integration - Online activities such as live auctions and reading sessions are being introduced to adapt to the preferences of younger consumers [4][5] - These digital initiatives aim to make reading more accessible and engaging for all age groups, particularly the Z generation [5]

Core Viewpoint - Douban Bookstore, a niche cultural bookstore in Beijing, announced its closure after 19 years of operation, starting a clearance sale on September 20, with plans to officially close by May next year when the lease expires [1][10]. Company Overview - Douban Bookstore was established in 2006, located in Haidian District, Beijing, near major universities like Tsinghua University and Peking University [3]. - The bookstore covers approximately 60 square meters and is known for its unique selection of inventory books, second-hand books, and a few signed editions, offering affordable prices and a friendly atmosphere [5]. Business Model and Operations - The bookstore primarily focused on selling inventory and second-hand books at discounted prices, typically between 30% to 60% off retail [5][8]. - The founders, Qing Song and Deng Yuhong, previously worked at a well-known bookstore and expanded Douban Bookstore to four locations across China, including cities like Wuhan and Chengdu [5]. - The store operated daily from 9:00 AM to 9:00 PM, catering to students and encouraging browsing by allowing customers to unwrap books without obligation to purchase [5]. Challenges and Transition - In recent years, especially post-pandemic, the bookstore faced increasing pressure from the rise of online book sales and live-streaming sales, which significantly impacted its revenue model [8]. - The founders began to consider closing the store due to the financial strain, with the realization that their traditional business model had limited profitability [8][9]. Future Plans - Following the closure, Qing Song plans to continue his work in animation and book design, while Deng Yuhong intends to take a break [10].

Core Viewpoint - The survival of independent bookstores is increasingly threatened by the rise of e-commerce and digital reading platforms, despite their cultural significance and the ongoing demand for physical books [1][3][30]. Industry Overview - As of 2024, there are 269,000 publishing distribution points in China, with a total sales volume of 524 billion yuan, indicating that two-thirds of retail sales still come from physical bookstores [1]. - The independent bookstore sector is experiencing a polarization, with the Xinhua Bookstore system accounting for only 1.5% of distribution units but generating 35.5% of sales [1]. Challenges Faced - Independent bookstores are under pressure from both large chain bookstores and e-commerce platforms, with the latter posing a more significant threat due to their extensive reach and pricing strategies [5][7]. - The emergence of Amazon in 1995 led to a 43% decline in the number of independent bookstores shortly after its launch, highlighting the disruptive impact of e-commerce on traditional retail [7][12]. Resilience and Recovery - Despite the challenges, independent bookstores in the U.S. have shown resilience, with a 49% increase in their numbers from 2009 to 2018, and a projected growth of 18% in 2025 [12][24]. - The concept of "organizational emplacement" has been identified as a key strategy for independent bookstores to differentiate themselves and compete against digital threats [11][14]. Strategies for Survival - Independent bookstores are focusing on creating unique physical spaces that foster community engagement, offering curated experiences that cannot be replicated by online platforms [14][15][19]. - They are also leveraging local community ties by hosting events and activities that attract customers and build a loyal customer base [18][19]. Community and Cultural Impact - The revival of independent bookstores emphasizes the importance of local culture and community identity, as they serve as anchors of authenticity within their neighborhoods [19][20]. - The integration of social media and community outreach has become essential for independent bookstores to maintain relevance and foster connections with their customers [19][24]. Future Outlook - The future of independent bookstores is seen as promising, provided they continue to innovate and adapt to the changing retail landscape, supported by community engagement and government initiatives [30][31].