第一村谋新谋深 _南方+_南方 plus "打造一个开 放、共赢、富有 活力的生态系 统。" "将'交易闭环'写 进制度，用'奖 励补助政策 包'把内容方、 平台方、投资方 同时拉到高 州。" "将短剧、短视 频、线下活动与 文旅、农业捆绑 变现，让村民有 钱赚、生态可持 续。" "289"论道 中 国"三农"微短剧 其如何进一步发 展，受到了各级 政府部门与影视 界的高度关注。 微短剧 赋能乡村振兴的 滩底路径 1月22日，广州 寒风凛 冽，"289"艺术 中心的省乡村振 兴服务中心的关 于高州（滩 底）"三农"微短 剧基地（以下简 称"滩底微短剧 基地"）谋划的 讨论却热火朝 天。 近年来，高州市 滩底村这个曾经 以荔枝闻名的传 统村落，如今因 一部部"三农"主 题微短剧闯入大 众视野，而关于 "滩底微短剧基 地已吸引150多 个剧组来高州取 景拍摄，推出 《荔乡新梦》 《古荔新枝》等 108部三农题材 微短剧，全网播 放量突破1000万 次……"茂名市 滩底微短剧经济 服务中心负责 人、导演吴亚春 在座谈会上，介 绍了滩底村两年 多来的发展轨 迹。 茂名市滩底微短剧经济服务中心负责人、导演吴亚春 202 ...

一家中国微短剧制作公司在印度尼西亚雅加达的拍摄现场。 李可娟摄 近年来，中国微短剧依托流媒体平台在海外市场尤其是东南亚地区表现亮眼。据统计，搭载于各类流媒 体渠道的中国微短剧海外应用已突破300款，2025年全球累计下载量预计达12.1亿次，海外市场总收入 预计达23.8亿美元，展现出强劲增长势头。凭借情节鲜活、节奏紧凑、文化共鸣等特点，中国微短剧在 东南亚掀起追剧热潮，成为中国文化与周边国家交流互动的新载体。 短剧出海，引发观众追剧热潮 "画面美得像一幅画！""第一次听说苏扇，现在特别想深入了解！""求泰语字幕，想和爸妈一起 看！"……在TikTok平台上，中国微短剧《一梦枕星河》的评论区里，来自泰国、印度尼西亚、马来西 亚等国的网友用不同语言分享观剧感受，从剧情发展到中国非物质文化遗产，从城市风貌到青年故事， 评论区俨然成为跨文化交流的"小广场"。 《一梦枕星河》以苏州为背景，讲述苏扇非遗代表性传承人与海归古城保护工程师携手守护古城、传承 非遗的故事。剧中巧妙融入苏绣、宋锦、缂丝、评弹、昆曲等非遗元素，既展现了苏州古今交融的文化 韵味，也传递了青年一代守护传统文化的责任担当。该剧自2024年6月在新加坡新 ...

"画面美得像一幅画！""第一次听说苏扇，现在特别想深入了解！""求泰语字幕，想和爸妈一起 看！"……在TikTok平台上，中国微短剧《一梦枕星河》的评论区里，来自泰国、印度尼西亚、马来西 亚等国的网友用不同语言分享观剧感受，从剧情发展到中国非物质文化遗产，从城市风貌到青年故事， 评论区俨然成为跨文化交流的"小广场"。 《一梦枕星河》以苏州为背景，讲述苏扇非遗代表性传承人与海归古城保护工程师携手守护古城、传承 非遗的故事。剧中巧妙融入苏绣、宋锦、缂丝、评弹、昆曲等非遗元素，既展现了苏州古今交融的文化 韵味，也传递了青年一代守护传统文化的责任担当。该剧自2024年6月在新加坡新媒体平台上线以来， 引发东南亚观众对"传统文化传承"这一共同议题的深度共鸣。 近年来，中国微短剧产业加速向海外布局，东南亚是重点拓展区域。这类微短剧以竖屏呈现，节奏紧 凑、主题鲜明，单集时长不超过3分钟，总集数在50至90集之间，涵盖都市爱情、家庭伦理、奇幻悬疑 等多元题材。强烈的情节冲突与积极的情感表达，让不少东南亚观众沉浸其中，形成持续观看的习惯。 而剧中展现的中国自然风光、传统服饰、都市风貌，也让不少东南亚观众对中国产生浓厚兴趣，直接 ...

Core Insights - The overseas micro-short drama market is experiencing significant growth, with a projected market size of $4 billion by 2025, expected to exceed $5 billion by 2026 [2][3] - Monthly active users have surpassed 100 million, indicating a strong potential for future growth in user acquisition [2][3] - Major platforms like TikTok are accelerating their presence in the market, with the launch of dedicated short drama applications [1][2] Market Performance - The estimated download volume for overseas micro-short drama apps is projected to reach 1.855 billion by 2025, representing a year-on-year increase of over 300% [3] - The revenue composition shows that Chinese micro-short drama applications dominate, with in-app purchase revenue expected to be approximately $2.163 billion, accounting for 94.93% of the global market [3] - The top 20 platforms are expected to generate over $1.897 billion in in-app purchase revenue, indicating a highly concentrated market [4] Competitive Landscape - The market is witnessing a significant increase in advertising spending, with a total of 13.957 million ad materials projected for 2025 [5] - The number of overseas micro-short drama applications has surged from around 200 at the beginning of the year to approximately 1,100 by year-end, reflecting a rapid expansion of participants [5] - The competition is intensifying as both local and international players, including traditional media giants, enter the market [5][6] Challenges and Opportunities - The production and operational costs for short dramas are rising significantly, with overseas production costs potentially increasing up to seven times compared to domestic costs [6] - The industry is transitioning towards a more mature phase, with a focus on high-quality content production and localization to meet diverse cultural demands [7][8] - Innovations in AI technology are seen as a potential solution to address production capacity and cost challenges, with expectations for breakthroughs in the "AI+" era [9]

1月20日，国新办举行新闻发布会，介绍落实中央经济工作会议精神，推动"十五五"实现良好开局有关情况。 国家发展改革委国民经济综合司司长周陈在会上表示，2025年我国数字经济增加值有望达到49万亿元，占 GDP的比重达到约35%。 周陈介绍，展望2026年，我国经济结构将持续向"优"、发展动能持续向"新"、整体发展态势持续向"好"，新质 生产力稳步发展，消费与投资、科技与产业、城乡与区域都将释放出巨大的发展潜能。 一是从点上看，新技术新产品新场景蔚然成势。新能源、新材料、航空航天、量子科技、生物制造、具身智 能等新的经济增长点正在蓄势待发，新型储能装机规模已经突破了1亿千瓦，占全球比重超过40%。去年实施 的"人工智能+"行动，正在为我国海量的场景优势赋能增效，人工智能加速从数字世界走向物理世界，从说话 变成做事，将带动高端制造、新兴消费、新业态新模式爆发式增长；从2025年的数据看，高技术制造业增加 值占规模以上工业的比重已经超过17%，目前，国家发展改革委正在谋划推进一批"十五五"时期的高技术产业 标志性引领性重大工程。 二是从线上看，创新链产业链人才链加速融合。我国有完整的产业体系，有14亿多人口的超大规 ...

中新网北京1月21日电(记者 陈欣怡)"向新而行"系列活动——AIGC短剧短片场景推介及供需对接会20日 在北京朝阳区醉影场短剧短片产业基地举行。该活动是2026中关村论坛系列活动之一，旨在通过成果发 布、项目推介、投资对接等，搭建微短剧领域新技术验证应用、迭代创新与开放共享的供需对接平台。 "星浪潮AIGC视听基金与实验室"项目于活动现场完成签约。作为"AI+短剧"领域专项合作平台，首期基 金将主要用于短剧内容孵化及相关投资。"星浪潮AIGC短剧短片创作大赛"同步启动，并定向设立"大学 生赛道"与"专业赛道"，希望通过短剧创作助力地方文旅产业发展。 活动现 场，企业负责人进行路演分享。中新社记者 陈欣怡 摄 活动包含重点应用场景项目推介、短剧短片投资人沙龙、项目路演等环节。围绕AI辅助技术应用、数 字光影呈现、XR/MR虚拟制作、全产业链资源整合等领域，多家企业和平台共发布4项场景需求，推介 10项新技术能力，分享5项典型示范项目建设经验。 中国广播电视社会组织联合会短视频短片专业委员会会长李金荣在活动现场表示，短剧作为中国文化产 业的新增长极，在丰富文化供给、激活产业创新活力中具有重要作用，而AIGC技术 ...

2025年海外微短剧市场全面扩张，APP端内购收入占比显著领先，同时免费模式受新兴市场用户转化，带来了下载量的爆发增长。 DataEye研究院预估，若考虑IAA收入、订阅模式收入，网页端、社媒端原生等各类收入，2025年海外预估规模已达40亿美元。 一、市场概况 1、海外微短剧产业规模预估 2026年，考虑市场扩张，本土玩家加入，以及其他模式的崛起，预估2026年全年海外微短剧总体规模将有望突破50亿美元，同比增长但增速平稳，主要因 为IAA模式对纯IAP模式的冲击。 2、海外微短剧用户规模预估 DataEye研究院预估：当前海外微短剧月活跃用户规模约1亿。相较于全球短视频18亿的用户体量，海外微短剧的用户规模仍存在极大的增长空间，市场潜 力亟待挖掘。 2025年堪称海外微短剧的爆款元年，涌现了《Mafia's Tender Torture》《Love Again，My Princess》等大量爆款短剧。 与此同时，海外本土头部厂商纷纷下场布局，进一步推高了微短剧在海外市场的商业规模、用户规模。 二、收入和下载量 1、海外微短剧市场预估内购收入 据DataEye研究院预估，2025年海外微短剧市场预估双端内购 ...

（来源：中国消费者报） 曾凭借"三秒反转、五秒爽点"迅速席卷市场的微短剧，如今正面临套路化剧情引发的审美疲劳，更 有"油腻霸总""豪门争宠"等成人化内容，让家长对孩子的模仿行为忧心忡忡。作为已实现全民渗透的文 化消费产品，微短剧的质量不仅关乎大众娱乐体验，更与社会价值观的传递息息相关。当行业发展遭遇 内容肤浅、制作粗糙的瓶颈，政策监管的"及时雨"、消费者审美的升级、AI技术的赋能，正共同推动这 场"指尖上的娱乐"从野蛮生长迈向高质量发展的新征程。 微短剧进入"严管时代" "现在的微短剧剧情都差不多，不是逆袭就是虐渣，题材新颖的作品不多。我原本很喜欢看短剧，但现 在都看腻了。"36岁的微短剧用户刘女士说，"更糟糕的是，一些'油腻霸总''豪门争宠'等冲突剧情的片 段在网络广泛传播。孩子刷短视频时会主动模仿剧里的成人化表达，甚至用'套路'跟同学相处，真担心 这些扭曲的价值观影响孩子。" 图1—图4：微短剧行业正加速内容转型。 ■本报记者 李燕京 AI开辟行业新赛道 曾被视为年轻人专属的微短剧，如今已实现全民渗透，成为我国文化消费市场的重要组成部分。微短剧 的质量不仅影响人们的娱乐，更会影响部分人的价值观。 北京瀚海 ...

Core Viewpoint - The article discusses the implementation of the Central Economic Work Conference's spirit, focusing on achieving a good start for the "14th Five-Year Plan" with a projected GDP of 140.19 trillion yuan in 2025, reflecting a 5% growth compared to the previous year, which positions China among the leading global economies [1][10]. Economic Growth and Structure - By 2025, China's GDP is expected to reach 140 trillion yuan, achieving a 5% growth target, which is significant in the context of global economic performance [1]. - The National Development and Reform Commission emphasizes the need for strategic determination and effective measures to enhance economic quality and reasonable growth [1][10]. Innovation and Industry Development - The article highlights the importance of innovation-driven development, with a focus on key technologies in artificial intelligence, biomedicine, and robotics, which are leading globally [2]. - The manufacturing sector's added value has ranked first globally for 16 consecutive years, showcasing China's robust industrial capabilities [2]. Future Economic Outlook - By 2026, the economic structure is expected to continue improving, with new production capacities and significant development potential across consumption, investment, technology, and regional dynamics [5]. - New economic growth points are emerging in sectors like renewable energy, aerospace, and quantum technology, with new energy storage capacity exceeding 100 million kilowatts, accounting for over 40% of the global total [6]. Policy Measures for Demand and Supply - The article outlines the need to address the current economic imbalance characterized by strong supply and weak demand, emphasizing the importance of expanding domestic demand and optimizing supply [10]. - Key strategies include focusing macroeconomic policies on strengthening domestic circulation and adapting to demand upgrades through innovative measures [10][11]. Price Stability and Consumer Prices - In 2025, the Consumer Price Index (CPI) is expected to remain stable, while the Producer Price Index (PPI) is projected to decline by 2.6%, indicating a low overall price level [13]. - Recent trends show a positive shift in prices, with CPI rising by 0.8% year-on-year in December, marking a 34-month high [14]. Consumer and Investment Strategies - The government plans to implement a consumption boost initiative and a rural resident income increase plan, focusing on enhancing consumer capacity and optimizing supply [17]. - Investment strategies will emphasize both material and human capital, aiming to improve investment efficiency and promote job creation [17][18].

Core Viewpoint - The micro-short drama "Forced to Marry the King of Hell at 7" has been taken down from multiple platforms shortly after its release due to serious ethical violations, including the portrayal of a 7-year-old girl in adult-themed scenarios [1][2]. Group 1: Content and Ethical Violations - The drama features a 7-year-old girl being forced to marry and a 15-year-old giving birth, which severely breaches ethical standards [1]. - The show includes inappropriate physical interactions between child actors and adult male actors, violating laws protecting minors [1]. - The content reflects a trend in the micro-short drama industry where creators prioritize sensationalism over ethical considerations, often exploiting minors for profit [1]. Group 2: Regulatory Response and Industry Implications - The National Radio and Television Administration recently issued guidelines to curb the "adultification" and "instrumentalization" of children's content, highlighting the industry's disregard for regulations [2]. - Regulatory bodies are expected to enforce stricter review standards for children's micro-short dramas and impose severe penalties on violators [2]. - The industry is urged to focus on creating content that respects children's development and adheres to legal and ethical boundaries, ensuring sustainable growth [2].