Group 1 - Beijing Union Medical College has opened a physical store named "Union Time Mind and Body Space" in Wangfujing, offering a range of plush toys and accessories that have become popular among young people [2] - The store features creative products inspired by human organs and personality types, with the pink brain accessory being particularly popular and often sold out [2] - Other hospitals, such as Ruijin Hospital affiliated with Shanghai Jiao Tong University, are also engaging in cultural and creative IP by launching themed products like "anti-epidemic commemorative doctor dolls" [3] Group 2 - The trend of creating cultural and creative IP is not limited to hospitals; various sectors including museums and universities have successfully launched their own products, such as the National Museum's crown refrigerator magnets which sold over 1 million units [3] - The development of cultural IP is seen as a strategy for companies to create a second growth curve and enhance their brand presence [4] - Hospitals aim to create a warmer cultural ecosystem through their creative products, potentially reducing the coldness associated with medical environments and fostering a closer relationship with the public [4]

Core Insights - The company "You Mango" has successfully launched a new cultural toy called "Gao Mo Lion," which sold out 30 units in just 3 minutes, indicating strong market demand [1][5] - The toy is inspired by Wuhan dialect and culture, reflecting the entrepreneurial spirit of young people in the region [2][4] - The company aims to expand its product line and has plans to develop more cultural toys based on local cuisine, targeting a young demographic [4] Company Overview - "You Mango" is known for creating culturally relevant products, with previous success from the "Garlic Bird" toy, which sold nearly 200,000 units [4] - The company has a well-established supply chain, ensuring that new products like "Gao Mo Lion" will remain in stock and can be delivered quickly [4] Market Demographics - Over 60% of the consumers for these cultural toys are women aged 18-35, with a significant portion being non-local individuals curious about Wuhan culture [4] - The company has identified a growing interest in local cultural products, particularly among young people and those with ties to Wuhan [4] Future Plans - The company plans to introduce additional products inspired by local food, such as hot dry noodles and breakfast items, to further engage with contemporary youth culture [4] - The founder expressed a goal to become the "second largest cultural creative company" in the country, indicating ambition for growth and market presence [4]

Core Insights - The introduction of cultural creative ice cream in Tongchuan has successfully combined visual appeal and taste, attracting significant attention from tourists and locals alike [1][2] - The cultural creative products are gaining popularity among young consumers, becoming essential souvenirs during their visits to museums and scenic spots [2][3] - The integration of local cultural elements into product design is crucial for the success of cultural creative products, enhancing their practicality and emotional value [2][4] Group 1 - The cultural creative ice cream has sold over 4,500 units since its launch, indicating strong demand from both citizens and tourists [2] - The unique design of the ice cream not only provides a delightful taste experience but also serves as a cultural representation of Tongchuan, appealing to the social media-savvy younger generation [1][2] - Future plans include further exploration of Tongchuan's cultural elements to develop new creative products, aiming to enhance the cultural tourism experience [1] Group 2 - The popularity of cultural creative products is evident in the bustling atmosphere at the herbal tea shop dedicated to Sun Simiao, where sales peaked at over 4,000 yuan in a single day during the "May Day" holiday [2] - The shop owner emphasizes the importance of exquisite packaging and local cultural elements in making products appealing to modern tourists [2] - Various creative products, such as fridge magnets and pendants inspired by local artifacts, are designed to retain the historical essence of the items while providing practical use [4]

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair (CICIF) was held from May 22 to 26, showcasing the theme "Innovation Leads the Trend, Creativity Lights Up Life" [1] - The fair is recognized as China's only national-level, international, and comprehensive cultural industry expo, certified by UFI, aimed at promoting Chinese cultural products globally [1] - A total of 305 overseas exhibitors from 65 countries and regions participated, providing immersive cultural experiences through innovative expressions [1] Group 2 - Pingshan District showcased its cultural innovation achievements, featuring popular IP cultural products from Qixin Group, including the Compera ergonomic pencil and V'mo fingerprint lock children's thermos cup [2] - The Compera pencil is designed for children's hand sizes, offering two designs to accommodate different grips, enhancing comfort and usability [2] - The V'mo thermos cup emphasizes children's drinking safety and health, receiving positive feedback at the fair and being nominated for a design award [2] Group 3 - The development of China's cultural industry is becoming increasingly diverse, with cultural brands and creative products enhancing urban cultural soft power [3] - The fair serves as a super trade platform for cultural openness and international expansion, helping exhibitors enhance their global competitiveness and promote Chinese culture [3]

Core Viewpoint - The recent IPO application by Tong Shifu Cultural Group has attracted significant market attention, highlighting concerns over its performance and valuation amidst a competitive landscape in the copper cultural products market [1][5]. Company Performance - Since its establishment in 2013, Tong Shifu has focused on the design and development of copper cultural products, aiming to combine the unique charm of copper with modern creative design [1]. - Despite holding a leading position in the copper cultural products market, Tong Shifu's revenue growth rate of 6.54% is notably lower than the industry average growth rate of 9.21% [1]. - In the core business of copper ornaments, Tong Shifu's growth rate lags behind the industry by 2.51 percentage points [1]. Financial Estimates - Estimated revenues for 2022, 2023, and 2024 are projected at RMB 479.645 million, RMB 488.005 million, and RMB 551.251 million respectively, with copper ornaments contributing significantly to these figures [2]. - The revenue from copper ornaments is expected to grow from RMB 428.004 million in 2022 to RMB 497.831 million in 2024, indicating a slight increase in market share [2]. Valuation Fluctuations - Tong Shifu's valuation experienced significant volatility, peaking at RMB 2.614 billion in July 2021 before plummeting to RMB 1.6 billion, a decline of 38.26% within a year and a half [2][3]. - A recent share transfer at a price of RMB 4.16 per share, over 85% lower than previous highs, has intensified market concerns regarding the company's valuation [3]. Market Challenges - The company faces challenges in its IPO journey, with increasing market competition and investor caution regarding valuations [7]. - The ability of Tong Shifu to optimize its growth model and enhance market competitiveness will be critical in reversing its current performance trends [5].

Core Insights - Qingzhou City is focusing on the consumption needs of the younger demographic by enhancing the innovation of cultural and creative products, aiming to attract more young consumers to engage with traditional culture [1][3]. Group 1: Market Trends - The tourism market in Qingzhou Ancient City remains vibrant post-May Day, driving demand for cultural and creative products [1]. - Young consumers are increasingly willing to purchase culturally significant products that are creatively designed and meaningful [1][3]. Group 2: Product Development - The cultural and creative store integrates elements of intangible cultural heritage, historical culture, and local landmarks with contemporary preferences to create appealing products for young consumers [3]. - Popular product lines include refrigerator magnets, scholar rolls, and items reflecting Qingzhou's cultural heritage, which resonate well with the younger audience [3]. Group 3: Consumer Engagement - Cultural products are becoming a new means for young people to express cultural identity, with offerings like cultural blind boxes and heritage bracelets enhancing the shopping experience [5]. - The museum's popularity has led to a significant portion of visitors, approximately half, being young consumers, indicating a strong market for cultural products [5]. Group 4: Strategic Focus - Qingzhou City is committed to developing more cultural and creative products that combine cultural depth with market vitality, aiming to make history tangible and culture consumable [5]. - The city is exploring new consumption growth points, including traditional culture, domestic products, and experiences like Hanfu, to meet the diverse and personalized needs of young consumers [5].

□ 本报记者 杨民仆 5月18日是国际博物馆日。在"让文物活起来"的热潮中，博物馆文创不断推陈出新，冰箱贴也意外"出 圈"。别出心裁的设计不仅将历史文化融入日常生活，也展现出巨大的商业潜力。冰箱贴为什么成为文 创"顶流"？又为文创产业带来哪些启示？ 成功"吸粉"无数，市场销售火爆 "目前常州博物馆共有各类文创商品2000多款，2024年10月1日，'国风超有戏'文物复刻立体冰箱贴系列 上线后，凭借创新的交互设计和文化叙事，半年销售近1.5万个，销售额突破61.1万元，成为常州博物馆 现象级文化消费产品。"该馆文创部负责人左佳佳告诉记者。 据介绍，"国风超有戏"以"南宋朱漆戗金莲瓣式人物花卉纹奁""越窑青釉刻花卷草纹镂空香熏""南宋银 鎏金水仙花台盏"等馆藏6件珍贵文物为设计原型，通过精巧的立体设计与细腻的工艺复刻，将文物中的 经典元素转化为兼具艺术性与实用性的文创产品。设计团队融入换色、组合等创新玩法，让庄重的文物 变得鲜活灵动，拉近历史与现代距离。同时，常博推出AR互动冰箱贴，消费者扫描二维码，即可"激 活"《东坡舣舟亭图卷》等古画，使其从平面变为动态影像，备受市场追捧。 "冰箱贴走红并非偶然，每个因素都如 ...

设计团队最先开发出来的版本是木质款凤冠冰箱贴，第一版凤冠博鬓是固定的，博鬓、凤冠上的珠子也 是印刷上去的；到第二版博鬓能摆动起来了，调整数个版本之后，印刷的珠子变为手工安装的立体珠 子……多次头脑风暴后形成的木质冰箱贴，在2024年7月19日上架，销售不到两日便断货。两个多月 后，国博上架了金属款凤冠冰箱贴，不到半日就售出2300个。 凤冠冰箱贴的开发有几个特点。"首先是高颜值驱动。凤冠文物原型与文创衍生品都具有极强的视觉冲 击力，消费者对兼具历史厚重感与现代设计美学的产品具有天然的好感。另外是社交货币效应。在社交 平台上，'晒晒我的冰箱贴'话题有着过亿浏览量，凤冠冰箱贴一定程度上承载了网友的互动需求。"廖 飞说。 截至目前，中国国家博物馆两款凤冠冰箱贴累计售出逾百万件，带动凤冠IP全系列销售额突破亿元大 关，创下国博近20年来的文创产品销售纪录，更形成覆盖设计、生产、营销等环节的文创产业链，实现 了社会效益和经济效益的双赢。 基于凤冠冰箱贴的成功，文创团队继续开展凤冠IP衍生品的矩阵式开发，延伸出笔记本、毛绒玩具、项 链等20余款相关文创产品，形成"以爆款带长尾"的生态链，吸引了更多受众关注文物，形成良性循 ...

Core Viewpoint - The training session held on May 15 aims to enhance e-commerce live streaming skills among enterprises in the Dazu Stone Carving Cultural Park, promoting the sales of cultural products such as Dazu stone carvings [1][3]. Group 1: Training Details - The training lasted for one day and was organized by the Dazu District Human Resources and Social Security Bureau and the Dazu Stone Carving Cultural Park, with experts from the Chongqing E-commerce Association providing instruction [3]. - Over 50 participants, including e-commerce live streaming personnel from the Dazu Stone Carving Cultural Park and representatives from local e-commerce businesses, attended the training [3]. Group 2: Training Content - The training covered 19 topics, including identifying target customers, increasing personal account traffic, short video account positioning, new media operation strategies, compliance and risk prevention, AI utilization, and product selling point analysis [4]. - Participants learned to create engaging live streaming content, analyze audience psychology, and enhance product visibility and customer engagement to boost sales [4]. Group 3: Industry Impact - The training is expected to help enterprises establish a strong awareness of e-commerce live streaming, encouraging them to explore new sales channels and expand their e-commerce market share [6]. - The Dazu Stone Carving Cultural Park produces a variety of cultural products daily, including stone carvings, jade carvings, wood carvings, and bronze carvings, aiming to leverage e-commerce platforms to reach both domestic and international markets [6]. - New entrants in the e-commerce live streaming sector are gaining confidence and planning to seek employment and entrepreneurial opportunities within the Dazu Stone Carving Cultural Park [6][8].

回顾铜师傅的发展历程，其在2022年曾选择中金公司作为上市辅导机构，意在深交所创业板上市。然而，这一计划在两年后发生了转变，铜师傅决定终止 与中金的合作，转而寻求在香港上市的新路径。 杭州铜师傅文创集团近日正式向港交所递交了上市申请，标志着这家融合传统工艺与现代设计的文创企业迈出了资本市场的重要一步。 | | | | 截至12月31日止年度 | | | | | --- | --- | --- | --- | --- | --- | --- | | | 2022年 | | 2023年 | | 2024年 | | | | 人民幣千元 | 估收入% | 人民幣千元 | 估收入% | 人民幣于元 | 估收入% | | 收入 | 503,185 | 100.0 | 506,383 | 100.0 | 571,188 | 100.0 | | 營業成本 | (340,957) | 67.8 | (342,174) | 67.6 | (369,103) | 64.6 | | 毛利 | 162,228 | 32.2 | 164,209 | 32.4 | 202,085 | 35.4 | | 其他收入 | 13.747 | 2. ...