春风已捎来请柬，丙午马年的脚步渐近。这个春节，东城区各大文博单位以"马"为媒，将历史文化元素 与新春气息融合，推出一系列既有传统韵味，又具巧思创意的主题文创产品，邀您一同踏上驰往春天的 马车，接福纳祥，喜迎新春！ 01 钟鼓楼 钟鼓楼推出"丙午家乘 倜傥权奇"马年主题手账本，实现审美与实用价值兼备，以十三大 "马之德行" 为 核心脉络，每一页物候都匹配馆藏马文物照片，辅以对应典籍诗文与解读。让您在翻阅中读懂马的文化 内涵，汲取千年传承的马之精神。循着二十四节气的脉络，甄选81种贴合天时物候的专属色彩。每一次 翻页，都是与自然时序的相逢，指尖轻触间，尽赏四季光影变迁。新岁启封，借马年吉意送福：愿君得 马年之力，倜傥权奇，一马当先，跃登霄汉。 9 C AV 0 I C 马到成功 蒋至祯祥 02 国家自然博物馆 国家自然博物馆则推出了"地铁小马"毛绒挂件，将馆藏展品普氏野马和日兰德马拟人化，设计出有趣的 小马形象。 03 老舍纪念馆 齐白石旧居纪念馆 05 齐白石旧居纪念馆推出了马年主题明信片，画面中马匹取材于齐白石老人的画作，有着黑色的豆豆眼和 大写意的飘逸鬃毛和尾巴，其姿态为欢腾跃起、后腿悬空，充满动感。该画作 ...

Core Perspective - The articles highlight the emergence of cultural gifts from the Tongzhou district as a means to celebrate the upcoming Year of the Horse, showcasing a blend of traditional craftsmanship and modern aesthetics through various creative products [1][2][3][4]. Group 1: Cultural Gift Offerings - "Tongzhou Gifts" aims to create a cultural brand that resonates with local identity, emotional connection, and contemporary appeal, launching a series of horse-themed cultural products for the New Year [1]. - Beijing Xiaoji Keti Cultural Creative Co., Ltd. introduces a range of products including horse-shaped fridge magnets and decorative items that merge traditional Han dynasty aesthetics with modern design [1]. - Beijing Tangrenfang Cultural Development Co., Ltd. presents the "Ma Xiaojiji" doll set, combining intangible cultural heritage with modern technology, featuring an AI voice base for interactive storytelling [2]. Group 2: Innovative Product Designs - Beijing Rongjin Cultural Development Co., Ltd. focuses on integrating intangible cultural heritage into daily life with products like a double-sided scarf inspired by award-winning designs and traditional dyeing techniques [2]. - Beijing Yicheng Qingfeng Cultural Media Co., Ltd. utilizes traditional crafts to create items such as the "Fortune Horse" pendant made from Song brocade, symbolizing good fortune [3]. - Beijing Chao Xiangxiang Technology Cultural Co., Ltd. reinterprets traditional blessings with modern expressions, offering unique items like the "Fortune on Horseback" figurine [3]. Group 3: Technology and Tradition Fusion - Beijing Youguan Creative Culture Co., Ltd. leverages high-tech capabilities to produce the "Hundred Horses Welcoming Auspiciousness" figurine, which combines traditional art with augmented reality features for a dynamic presentation [4].

市集现场，共设有40余个摊位，集中展销建德里叶白莲与莲子酒、龙游荷叶面与莲子面、兰溪传统 糕饼与坚果礼包等三地农特产品。文创区内，融合古村落元素与莲文化的特色产品，展现三地共通的文 化底蕴。莲产品专区则展示了从莲子、荷叶到深加工产品的全产业链成果，体现"浙硒莲盟"品牌的发展 活力。市民游客还可现场写春联、剪窗花、观看民俗表演，感受传统年节氛围。 年货节特别设立"人才服务专区"，同步启动"青·城纪·荷伙人计划"。"本届年货节不仅是购置特色年 货和感受浓厚年味的欢乐盛会，更是一次人才与家乡的'双向奔赴'。"大慈岩镇相关工作人员介绍，该 专区不仅提供本地就业岗位与创业政策咨询，搭建人才与企业对接桥梁，同时大慈岩镇还以最大诚意和 最优服务，邀请在外人士返乡发展，为三地共富注入专业力量。 从共享荷田到共建品牌，从打通公交到共治平安，从共办活动到共引人才——大慈岩、诸葛、横山 三地正以"莲"为媒，推动从"边界洼地"向"共富高地"转变。这场充满年味、共富味与人才味的荷风市 集，既是三地协作成果的集中展示，也是对未来发展的真诚邀约。 腊月已深，年味渐浓。近日，建德市大慈岩镇李村村一本堂文化广场上，"荷风市集杭金衢三地共 富年 ...

黄鹤楼毛绒"捏捏"玩偶，"蟠龙飞凤"黑檀木香薰盒，上百种国产动漫衍生品……逛遍江汉路步行街首届新春庙会，琳琅满目的原创文 创成为年轻人逛庙会的"新年货"。2月2日，江汉路步行街首届新春庙会正式启动，全街三大主要会场多家文创快闪店同步开业，一系列促 消费活动即将上线。 三联书店门前广场上的"楚国礼物"江汉路新春庙会快闪店内，"蟠龙飞凤"香薰盒就摆在最显眼处。香薰盒以湖北省博物馆青铜器龙凤 元素为灵感原创设计，手工雕刻的黑檀木古朴沉稳，一经推出就成为店内爆款。一旁的黄鹤楼毛绒玩偶挂满了墙，用手一捏玩偶就会"吐泡 泡"，这是当下年轻人中流行的"捏捏玩偶"。 江汉路步行街新春庙会上，新潮与民俗元素交织 蟠龙飞凤香薰盒 "我们以前逛过一次传统庙会，灯会、糖画、投壶这些都让我们印象深刻。这次又在江汉路步行街庙会上逛到很多我们年轻人喜欢的东 西。"朱思扬说，"新潮和传统的庙会各有各的趣味，逛着就觉得特别有过年的热闹感。我们喜欢这种能实实在在触摸到的传统文化。" 刚放寒假的"10后"朱思扬和李思怡穿着传统服饰逛江汉路 当天，一场"三农"直播在历史建筑天顶举办，以江汉关为背景面向全国观众为江汉路新年预热。 行走在步行街上时，长 ...

春节倒计时啦 还在为回家过年带什么礼物而发愁？ 第一单：过年的"仪式感"绝不能缺席 关键词：摆件、祈福、纪念品 01 万福迎春·福禄贺岁套装 零售价：88元 北京市文化和旅游局都替你挑好了—— 26款"北京礼物" 寓意着2026年的26个美好愿望 每款都是王炸单品 主打"有礼有面"，送礼绝绝子！ 快来直接抄作业吧 零售价：128元 ⭐购买方式： 线上店铺：①吉兔坊京东自营旗舰店 ②吉兔坊旗舰店 ⭐种草语录：来自故宫的"皇家级祝福"，将满满的福气带回家，红红火火过大年！送给长辈寓意福禄 双全、吉祥安康！ 02 财马进宝马年贺岁款泥塑 ⭐种草语录：泥塑界的"显眼包"！象征鸿运当头、事业腾达、好运常随，摆在桌上招财进宝，看着就 心情大好！ 线下店铺：吉兔坊——北京市通州区宋庄镇小堡艺术东区觉禅书院南楼一层 03 十二龙九凤冠香薰 零售价：298元 ⭐种草语录：以明十三陵博物馆收藏的"孝靖皇后十二龙九凤冠"为设计原型，凤冠造型美到心尖，放 在家中贵气逼人，还有磁吸功能，是复刻典藏级的精品，非遗爱好者必入！ ⭐购买方式： 线上店铺：淘宝店铺"明十三陵博物馆主题文创店" 线下店铺：明十三陵景区定陵文创店 04 财运马生肖 ...

丙午马年尚未到来，但包括"黑马"在内，多款文创马已率先出圈。意外走红的"哭哭马"，以憨态可掬、 略带委屈的形象，精准触动了人们心中柔软的一角。率性奔放的"马彪彪"，鬃毛炸开、"放荡不羁"的造 型，生动演绎了"潦草但自由"的独特气质。虽然打动人心的具体维度不一样，但能看到其中蕴含的相似 道理，那便是：抽象，但有意义。恰如学者所言，"网络语境下，消费者有着极强的文化解码参与意 愿。" "为情绪消费，为意义买单"，许多观察者都精准捕捉了这一消费动态。从"禁止蕉绿"绿植，到或丑或萌 的"潮玩"，再到收集"谷子"、付费"树洞"……新一代消费者早已跳出"实用至上"的传统诉求，转而愈发 看重产品所承载的情感共鸣与自我表达。简言之，他们买的不是商品，而是意义。在购买行为发生之 时，便已在参与意义共创，很多时候都能看到"内容种草—产品消费—社交传播"的完整链条。就像人们 争相用"哭哭马"玩梗，是在表达对于"不必完美"的释然；拍摄"马彪彪"的照片，也是在畅想"自由自 在"的状态。正在蓄势的"黑马"，也开发了类似于"一拍马屁"即嘶鸣、磁吸马蹄"串亲戚"的趣味玩法， 等待消费者参与其中。 马马成功，各美其美。事实证明，不必执着于精致 ...

马年文创爆款频出，年轻人热衷为"情绪共鸣"买单 洁白的身躯搭配飞跃姿态，营造出活力四射的奔腾之势，头上顶着形态各异的发型，有的蓬松炸 开，有的梳成高高的发髻，有的编成几个麻花辫，尽显潦草和随意……近日，正在山东美术馆搭配展品 展出的"马彪彪"吸引了不少人购买。其随意潦草的发型设计，因给人留下放荡不羁的印象，在网络走 红。 春节临近，马年主题文创产品接连出圈。此前，一款义乌产的马年玩偶因嘴巴被缝反，从"笑笑 马"变成"哭哭马"，意外成为网络顶流，3天内订单暴涨300%。近期以来，市场上还陆续出现了"拽 马""高冷马""抽象马""干饭马"等各具性格的设计，这些文创产品凭借独特的情绪表达，吸引大量消费 者购买。 "情绪文创"打动消费者 义乌"哭哭马"订单3天暴涨300%，山东美术馆"马彪彪"一马难求…… 负责"马彪彪"设计、生产和销售的小虾米软陶艺术研究院相关负责人冯晓告诉记者，他们从去年下 半年起进行马年生肖设计，主要是以软陶泥塑方式将二维古画变为三维文创产品，设计原则是"要做能 打动人的、能引起共情的产品"。 "'彪'，在一些方言中是憨或傻的意思，'马彪彪'这款文创，有人觉得它风风火火，有人觉得它放 松，不管是 ...

Core Insights - The cultural and creative industry is experiencing a surge in demand for stationery and handcraft markets, particularly among young consumers who are seeking "cultural New Year goods" [3] - The hand account, which includes specific types of notebooks and various decorative tools, is gaining popularity due to its aesthetic experience and emotional value that digital note-taking cannot replace [3] Industry Trends - The hand account market is evolving with diverse specifications, styles, and product categories, showcasing increasing complexity in popular tape designs and a rise in customized and limited-edition products [3] - Local creators and personal brands are becoming the driving force behind consumer attraction, with some creators launching new original products monthly to maintain consumer interest [3] Consumer Behavior - There is a noticeable shift in young consumers from favoring imported goods to focusing on local original products, indicating a change in cultural consumption trends [3] - The hand account community emphasizes aesthetics, craftsmanship, originality, and consumer experience, reflecting the maturity of the local cultural and creative industry and the confidence of young people in discovering beauty and art in their lives [3]

Group 1 - The Year of the Horse cultural products are experiencing a surge in consumer interest, with various limited edition items selling out quickly, indicating a strong market trend ahead of the 2026 Spring Festival [1][3] - The "cute horse" theme is driving emotional consumption, with products designed to resonate with younger consumers' desires for good fortune and happiness, exemplified by the successful launch of the "Horse Power" blind box by Pop Mart [3][4] - The overall order volume for Year of the Horse cultural products has increased by 200% compared to the 2025 zodiac products, with production lines working overtime to meet demand [4] Group 2 - The plush toy industry in Yangzhou is thriving, with significant sales figures and a strong market presence, as evidenced by the "Soaring Horse" gift box that sold over 5,000 units in a single live stream [4][5] - The Yangzhou plush toy industry is projected to exceed 30 billion yuan in output value by 2025, capturing over 30% of the national market and nearly 20% of the global market [5] - Traditional craftsmanship is being integrated with modern aesthetics, as seen in the new zodiac horse dolls designed by the Nantong "Yuanxin Blue" team, which blend traditional techniques with contemporary design [6] Group 3 - Young artisans are playing a crucial role in the preservation and innovation of traditional crafts, as demonstrated by the work of Liu Guanyu, a paper-cutting artist who is creatively expressing the Year of the Horse through his art [7] - Cultural institutions are leveraging their collections to create unique cultural products, such as the "Ma Biao Biao" soft clay horse from the Shandong Art Museum, which has gained popularity among younger consumers [9][10] - Nanjing University of Chinese Medicine is incorporating traditional medicine into cultural product design, launching a series of herbal sachets for the Year of the Horse, showcasing the intersection of culture and innovation [10]

Core Viewpoint - The article highlights the rapid development and transformation of the Zhenru urban sub-center in Shanghai, showcasing its potential as a new highland for industrial aggregation and digital economy innovation [8]. Group 1: Urban Development - The Zhenru urban sub-center has evolved from the largest "urban village" in Shanghai to a vibrant area with significant industrial concentration [8]. - Key developments include the Shanghai Zhenru Huanyu City MAX and the China Overseas Center, contributing to a total area of nearly one million square meters of urban landmarks [8]. - The area aims to enhance the capabilities of Shanghai West Station and promote urban renewal projects such as "Zhenru Cui Valley" and "Zhenru Heart" [8]. Group 2: Economic and Industrial Focus - The Zhenru urban sub-center is positioned to become a hub for high-end business, a digital transformation demonstration zone, and a cultural commercial landmark [8]. - The development strategy focuses on integrating technology and industrial innovation, aligning with the Yangtze River Delta integration strategy [8]. - The area will leverage platforms like the "Innovation Lane" and the Shanghai International Digital Advertising Park to foster deep integration of technological and industrial innovation [8]. Group 3: Community and Ecological Considerations - The development approach emphasizes a people-centered philosophy, driven by industry and grounded in ecological sustainability [8]. - The Zhenru urban sub-center is envisioned as a model for urban development that integrates production and city life [8].