Group 1 - The article highlights the "Blessing the Motherland" giant flower basket as a prominent attraction in Tiananmen Square during the National Day celebrations in 2025, capturing the attention of citizens and tourists alike [1] - Beijing Yuanlong Yatu Cultural Communication Co., Ltd. launched a series of refrigerator magnets themed "Blessing the Motherland," allowing visitors to take home a piece of the festive atmosphere [3] - The refrigerator magnets are designed to be a tangible keepsake of the National Day celebrations, featuring intricate craftsmanship and meaningful symbolism [6][14] Group 2 - The design of the refrigerator magnets incorporates traditional Chinese craftsmanship, with elements such as alloy casting and intricate floral patterns, symbolizing peace, hope, and unity [14][15] - The "Blessing the Motherland" refrigerator magnets are available for purchase at various retail locations, including physical stores and online platforms like Douyin and Xiaohongshu [15]

Core Insights - The event held on September 28, 2023, marked the launch of the "Shunyi Goodies" product and the entry of the "Beijing Gifts" cosmetics into the capital airport, emphasizing the integration of cultural and tourism industries in Beijing [1][26] - The initiative aims to enhance the cultural industry development strategy of the capital and stimulate tourism consumption potential, injecting new momentum into the high-quality development of Beijing's characteristic industries [1][26] Group 1: Event Overview - The event was organized by the Shunyi District Cultural and Tourism Bureau and the Beijing Drug Administration's Fifth Division, featuring participation from various government departments, state-owned enterprises, industry associations, and over 40 selected enterprises [1] - The atmosphere at the event was lively, with leaders from the Beijing Cultural and Tourism Bureau and the Drug Administration delivering speeches that highlighted the significance of the initiative [1] Group 2: Product Selection and Awards - A total of 750 entries were received for the "Shunyi Goodies" selection, with 518 high-quality products ultimately chosen based on cultural connotation, innovative design, and market potential [7] - Five special awards were established to encourage diverse innovation, including the "Craftsmanship Award," "Popularity Award," "Creative Design Award," "Market Potential Award," and "Cultural Heritage Award," with 20 outstanding products recognized [7] Group 3: Award Winners - **Craftsmanship Award**: Notable winners included products like the Niulanshan Craftsmanship Niujingyun Series Wine and the Inlaid Lacquered Persimmon Tea Tray [12][13] - **Popularity Award**: Winners featured items such as the Ancient Convenience Store Series Refrigerator Magnet and the Wang Xiaolu Tiger Skin Chicken Claw [15] - **Creative Design Award**: Recognized products included the Butterfly Derivative Product - Butterfly Wing Panda and the Aloe Vera Gift Box for the 24 Solar Terms [17] - **Market Potential Award**: Featured products included the Butterfly Orchid Creative Floral Gift and the Together Black and White Strong Coffee Beverage [19] - **Cultural Heritage Award**: Winners included the Shunyi Double-Sided Embroidery Table Screen and the Non-Heritage Gourd Gift "Five Blessings Arrive" [21] Group 4: Exhibition and Future Plans - During the event, selected enterprises showcased their products, allowing travelers to experience the quality and cultural significance of "Shunyi Goodies," leading to a vibrant purchasing atmosphere [25] - The initiative aims to deepen the integration of cultural products and tourism consumption, leveraging the capital airport as a promotional platform to enhance brand visibility and regional tourism industry vitality [26]

Group 1 - The 22nd East Expo has a total exhibition area of 160,000 square meters, featuring over 3,200 enterprises from 60 countries, with a strong focus on ASEAN countries [5][6] - Popular products include Malaysian durian ice cream, which won a gold award last year and continues to attract significant attention this year [5][6] - Local Guangxi agricultural products are also performing well, with nearly 200 agricultural enterprises and over 1,000 products showcased, highlighting innovative packaging and flavors [6][8] Group 2 - The event has introduced new exhibitors, such as Philippine textiles and Malaysian probiotics, enhancing the diversity of offerings [6] - The public open day has been extended to two days since last year, improving visitor experience and satisfaction [8] - Interactive activities and creative merchandise, such as fridge magnets and canvas bags, have added a fun element to the exhibition, enhancing visitor engagement [7]

Core Insights - The "Jingxi Gift" brand by Capital Airport Commercial Company made a significant appearance at the 2025 China International Service Trade Fair and the 2025 International Airport Expo in Guangzhou, showcasing a cultural product matrix that combines local culture with airport characteristics [1][4] Group 1: Product Offering - The "Jingxi Gift" brand presented over a hundred meticulously crafted cultural products, categorized into nine major types, which creatively integrate airport elements with the culture of the capital [4] - Featured products include cute dolls, metal brooches, and artistic bookmarks based on the airport service brand IP image "Dudu," as well as various items inspired by famous cultural landmarks in Beijing [4] Group 2: Market Reception - The exhibition attracted significant attention due to its distinctive theme design and diverse product range, receiving high praise from senior leaders who recognized its contributions to cultural heritage [4] - Visitors expressed strong interest in the cultural products, appreciating their exquisite design and commemorative value, with many making on-the-spot purchases to take a piece of Beijing home [4] Group 3: Strategic Goals - Since its establishment, the "Jingxi Gift" brand has aimed to enrich the airport commercial ecosystem, enhance passenger travel experiences, and accurately meet shopping needs [5] - The recent exhibition not only showcased the brand's innovative achievements but also further elevated the visibility and influence of the Capital Airport Commercial Company's "Hangcheng Commercial" brand [5] - The company plans to continue focusing on the cultural and creative sector, aiming to provide more practical, artistic, and commemorative cultural products to enhance the image and value of the Capital Airport commercial area [5]

Core Insights - The "New Hangzhou Line" cultural and creative exhibition successfully showcased Hangzhou's craftsmanship and Eastern aesthetics at the 2025 M&O Paris Design Exhibition, attracting significant international attention and generating over 100 intention orders [5][6][7] - JNBYHOME, a lifestyle brand under Jiangnan Buyi, made its debut at the exhibition, receiving high recognition from international buyers for its blend of Chinese and international design elements [5][6] - The exhibition not only highlighted the innovative craftsmanship and business models of Hangzhou's cultural enterprises but also aimed to deepen cultural exchanges and resource integration between China and France [7] Company Highlights - JNBYHOME presented a comprehensive range of products, including home textiles and kitchenware, emphasizing a philosophy of authenticity and freedom in urban living [5][6] - The toy brand Wentonzi, known for its collaboration with "Wang Wang Mountain Little Monster," introduced a series of works reflecting Chinese spatial aesthetics, appealing to the French market [6] - The Hangzhou (France) Cultural and Creative Industry Exchange Center, established in July last year, plays a crucial role in promoting Hangzhou's cultural products and facilitating Sino-French cultural cooperation [6][7] Industry Trends - The M&O Paris Design Exhibition serves as a significant platform for global brand designers and artisans, marking trends in home living, interior design, and lifestyle arts [5] - The participation of Hangzhou's cultural enterprises at such prestigious international exhibitions indicates a growing trend of cultural export and international collaboration in the creative industry [7]

此次，蝠桃瓶冰箱贴的争议，正是一个文化解读浅表化的典型案例，其设计团队或许希望通过发光效果 凸显粉彩瓷器的瑰丽，但未充分考虑到文物特殊的历史经历可能引发的情感联想。因此，文化元素的提 取，需要建立在对历史语境的深刻理解之上，否则创意可能沦为"无源之水"。 笔者认为，真正的文化创新，应是将传统文化的精神内核转化为现代设计语言的方式。而文创产品要突 破同质化困境，也需要构建传统文化元素的系统性转化机制，应着力打造"前端研究——中端设计—— 后端市场"的协作体系。高校和研究机构深入探究文化基因，为设计提供学术支撑；跨领域设计团队将 创意转化为具有市场竞争力的产品；市场化管理则通过品牌化运营实现价值变现。同时，行业主管部门 加强引导，推动文化资源数字化采集标准、智能修复技术等行业规范的制定，为产业发展提供制度保 障，尤为重要的是，要建立文化价值优先于商业利益的评价体系，当"流量至上"的设计逻辑让位于"文 化为本"的创作理念时，文创产品才能真正承担起文化传播的使命。 文化是文创产品的灵魂，创意是激活灵魂的手段。面对消费者对于蝠桃瓶冰箱贴的争议，我们不妨以更 理性的态度看待，文创产品不可能完全避免争议，但争议本身也是文化 ...

Core Viewpoint - The 2025 China International Service Trade Fair showcases innovative cultural and creative products, emphasizing the importance of low-carbon materials and resource recycling in environmental sustainability [1][3]. Group 1: Event Overview - The China International Service Trade Fair took place from September 10 to September 14, 2025, at Shougang Park in Beijing [1]. - The event featured a special exhibition on cultural and tourism services, highlighting unique cultural creations made from waste materials [1]. Group 2: Low-Carbon Materials - The low-carbon composite filler (shield powder) is introduced as an innovative resource recycling material, enhancing industrial anti-corrosion coatings and expanding applications in the rubber sector [3]. - The application of this material significantly improves overall performance and achieves a reduction of 60-120 kilograms of carbon dioxide emissions per ton of product, setting a benchmark in the green low-carbon materials field [3]. Group 3: Public Awareness and Cultural Products - A public awareness campaign titled "Incredible Steel Artworks - Low-Carbon Composite Filler (Shield Powder). The Green Awakening of Steel Waste" aims to educate the public on the resource utilization of industrial waste and the role of low-carbon technology in environmental protection [5]. - The collaboration between Shougang Jitai'an and Shougang Cultural Creation produced the "Silk Steel. Steel Embroidery" series, utilizing "silk steel" as a core material, showcasing a blend of strength and artistic expression [5]. - The use of "silk steel" adds unique cultural connotations and artistic value to the products, reflecting Shougang's century-long heritage and commitment to innovative material and design concepts [5].

成为全球消费新宠 近年来，《黑神话：悟空》《哪吒2》等影视游戏周边和以LABUBU为代表的文创产品成为全球消费新 宠。 9月2日，广州海关所属海珠海关关员前往位于广州市海珠区的广东盈浩工艺制品有限公司调研。公司工 艺品展厅内，木料、金属、塑料、布艺和陶瓷等诸多材质的工艺品和节日礼品错落有致，种类繁多。 广东盈浩工艺制品有限公司主营节日装饰品、家居工艺品和创意装饰画三大类系列产品，产品远销全球 80多个国家和地区，已成为国内主要的文化创意家居用品出口商之一。近年来，为抢抓机遇拓展新海外 市场，该公司加大对设计研发和工艺改进的投入，加强中国节日文创产品的研发，同时推动多种贸易方 式和社交电商平台融合发展，研发生产了一大批富含中国创意的文化产品。 "每年的八九月是节日装饰品和工艺品的出口旺季。近期我们的藤制品尤其是红色系列深受欧洲和南美 地区消费者的青睐。藤作为天然材料，不仅环保耐用，也更符合消费者追求天然和手工制作的美学心 理，我们的设计团队专门调整了颜色的饱和度，以满足海外消费者的审美需求。"广东盈浩工艺制品有 限公司物流中心副总经理李新儿介绍，目前在海外热销的主要是秋季系列产品，新年装饰品也准备开始 预热。据 ...

Core Viewpoint - The rapid modernization and informationization of China's military equipment, particularly naval assets, have led to the launch of a new collectible card series by Jason Entertainment, showcasing over 130 active and historical Chinese warships, aimed at promoting national defense knowledge and pride [1][7]. Group 1: Product Overview - The "Chinese Warship Collectible Cards" series, launched by Jason Entertainment's brand "Collecting Cards Society," consists of over 300 cards divided into five series, featuring unique numbered limited edition cards to enhance their scarcity and collectible value [2]. - The "Steel Giant, Maritime Great Wall" edition includes 125 high-energy cards that replicate the real appearance of various vessels and offer multiple competitive modes such as "simulated naval battles" and "naval rotation battles," significantly increasing the playability and strategic aspects of the cards [2]. Group 2: Educational and Cultural Impact - The design of the Chinese Warship Collectible Cards focuses on knowledge dissemination, entertainment, and content innovation, appealing to the youth's interest in military technology and telling the Chinese story in a relatable manner [4]. - This interactive card experience aims to educate young people about naval history and national defense concepts, fostering national pride and awareness of maritime issues, thus broadening the reach of national defense education [4]. Group 3: Market Context and Opportunities - With the National Day approaching, the patriotic atmosphere is intensifying, and the market for national defense IP derivatives is heating up, positioning Jason Entertainment's project as a significant exploration of new educational tools for national defense [7]. - The collectible cards, which combine collectible value, entertainment, and educational significance, cater to collectors while serving as a supplementary tool for national defense education, thus expanding the functional boundaries of card products [7].

Core Viewpoint - The article highlights the resurgence of traditional culture through innovative cultural products, showcasing the growing trend of cultural creativity in China, which is becoming a new engine for economic growth and cultural identity [2]. Group 1: Cultural Products and Trends - The article mentions the impressive sales figures of cultural products, such as the "Fengguan refrigerator magnets" reaching millions in sales, and the long queues at the Forbidden City coffee shop, indicating a strong consumer interest in cultural and creative products [2]. - The collaboration between traditional cultural elements and modern design is exemplified by various products, such as the "Lunar Rabbit Moonlight Filter Cup" and the "Dunhuang Flying Flower Tea Set," which blend artistic heritage with contemporary aesthetics [4][10]. - The article emphasizes the significance of cultural products as gifts during festivals, reflecting a growing trend of using national cultural creativity as a means of expressing cultural identity and personal connections [2]. Group 2: Product Highlights - The "Lunar Rabbit Moonlight Filter Cup" features a design inspired by the moon and is both a tea utensil and a decorative item, showcasing the blend of functionality and artistry [6]. - The "Fortune and Longevity Cup" and "Health and Peace Cup" from the Forbidden City collection are designed with auspicious meanings, drawing inspiration from traditional elements, which enhances their cultural value [9]. - The "Dunhuang Seven Emotions Drunken Lotus Cup" incorporates colors representing various emotions, linking the product to the rich artistic heritage of Dunhuang murals [21].