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2024年文化贸易总额达1.4万亿元!多部门热议合力助推文化抢滩全球新蓝海
南方财经全媒体记者吴佳楠 深圳报道 当前,数字经济的发展为中国文化出口贸易发展提供了重要机遇,如何依托新一轮科技革命,抓住数字 经济重大机遇,保障、推动对外文化贸易高质量发展,成为业内关注的话题。 5月27日,"2025文化强国建设高峰论坛·数智赋能文化贸易论坛"在深圳举行,来自中宣部、商务部、文 旅部等部门代表及与会嘉宾,热议如何通过多方合力,保障文化贸易扬帆远航。 "当前,我国文化出口企业实力不断增强,尤其是网游、网剧、网文涌现了一批领军企业,成为我国文 化出口、文化出海的骨干力量。"商务部服务贸易和商贸服务业司司长孔德军表示。 据介绍,2024年我国文化贸易总额达到1.4万亿元,其中网络游戏、网络视听等数字元素非常富集的文 化贸易超过3700亿元,在文化贸易的比重达到了25.8%,已经超过四分之一。 目前,商务部在全国范围 内认定了112家国家特色服务出口基地,29家文化出口基地和14家语言出口基地,辐射带动全国文化贸 易的创新发展。 国家广播电视总局国际合作司司长周继红则认为,推动对外文化贸易发展的三个关键点在于内容建设、 渠道建设和主体培育。 围绕内容建设,广电总局对电视剧、动画片、纪录片、微短剧等 ...
中国文化新经济发展基金赵迪:粤港澳大湾区能够用体系化力量助力文化企业出海
Core Insights - The forum highlighted the transition of Chinese enterprises from a single-point cultural content export to a more systematic approach in internationalization, emphasizing the need for integrated capabilities across various dimensions such as supply chain, market dynamics, compliance, and overseas operations [1][2] Group 1: Challenges and Solutions - A case study of a Guangdong coffee brand illustrates the challenges faced by companies under the EU's Corporate Sustainability Due Diligence Directive (CSCCD), which necessitated a shift from traditional export models to innovative solutions like a "self-solution electronic passport" to address compliance issues [2] - The transition from "content output" to "system output" reflects the complexity of internationalization, requiring a comprehensive strategy to tackle multi-faceted challenges [2] Group 2: Systematic Support for Internationalization - To achieve systematic support for internationalization, three capabilities are essential: national-level think tank support, global resource allocation, and leading technology [2] - The Guangdong region is positioned as a pioneer with initiatives like the Guangdong-Hong Kong-Macao Greater Bay Area Cultural Content Integration Innovation Port, which aims to leverage systematic strengths to assist cultural enterprises in going global [2] Group 3: Future Vision - The future vision for systematic support in internationalization is encapsulated in the concept of "生生不息," which includes a precise industrial system to aid international development, the ability to attract orders and low-cost funding from Europe and the U.S., and the aggregation of supply chain enterprises, multi-level service institutions, and financial support organizations [3]
“新文博”系列评论⑤ | 构建文化开放与出海超级贸易平台 彰显国家软实力
Nan Fang Du Shi Bao· 2025-05-25 15:49
5月24日,"粤港澳大湾区文化出海联盟"在第二十一届文博会现场宣布成立。三七互娱、百田科技、星 辉娱乐、贪玩科技、君海网络等成为首批成员单位。未来,该联盟将打造湾区文化出海一站式服务平 台,打通政策、渠道、人才等关键环节;推动湾区文化IP与全球市场的精准对接,讲好中国故事、湾区 故事;探索区块链、元宇宙等新技术在文化贸易中的应用,抢占数字文化新高地。 本届文博会上,中国演艺出海提出"深圳方案","国家对外文化贸易基地演艺出海推介舞台"汇集文艺表 演团体、演出服务供应商、演出产品采购商等多方代表,集中展现中国演艺精品的艺术魅力与市场价 值,搭建起中国演艺作品与国际演艺市场的专业化对话交流平台。 今年深耕文化出海的深圳市酷看文化传播有限公司首次参展文博会,作为深圳本地企业,其通过6年时 间,已构建覆盖超200个国家和地区的数字发行网络,累计助推亿级价值文化内容出海。同样是首次参 展的深圳雅文信息传播有限公司,带来国际出海传播业务相关的百余个IP、商品、品牌合作案例,吸引 众多目光并达成多项合作。 这些案例,无不展现文博会在打造文化出海超级贸易平台方面的努力。以"推动中国文化产品和项目走 出去"为目标,讲好中国故事 ...
河南开封多措并举推动文化产业"走出去"
Core Viewpoint - The recent implementation plan aims to promote high-quality development of foreign cultural trade in Henan province, leveraging the advantages of the Kaifeng Free Trade Zone and other national-level cultural trade bases [1][2]. Group 1: Implementation Measures - The plan outlines 20 specific measures across eight areas, including the establishment of a provincial foreign cultural trade center and sub-centers in cities with strong cultural industries, creating a "1 base + 1 center + N sub-centers" collaborative framework [2]. - It supports institutional innovation by exploring reforms in cultural logistics registration and transaction systems, and undertaking pilot tasks in the social cultural relics sector [2]. - The plan aims to optimize the business environment by implementing customs facilitation measures such as credit cultivation, green channels, and tax incentives to enhance the efficiency of cultural trade customs clearance [2]. Group 2: Cultural Heritage and Digitalization - The plan emphasizes the promotion of intangible cultural heritage (ICH) through industrialization and international exchange, including the establishment of ICH exhibition venues and integration with modern life and tourism [2]. - It supports the creation of an international art trading center and a one-stop service platform for cultural relics, facilitating the return of overseas relics and cultural trade [3]. - The initiative encourages the digitalization of cultural relics and art, facilitating cross-border transactions and the establishment of a provincial-level recognition system for key cultural export enterprises and projects [3]. Group 3: Future Directions - The Kaifeng area will accelerate the reform pilot for cultural logistics, providing replicable experiences for the province [4]. - It will enhance the construction of the international art trading center and promote the implementation of digital platforms to offer comprehensive services to enterprises [4]. - The plan aims to leverage the "Thousand Sails Set Out" initiative to organize enterprises for participation in international exhibitions, fostering internationally competitive cultural trade brands [4].