Core Viewpoint - The speech by Jiang Xiaojun emphasizes that digital intelligence technology is transforming the cultural industry and trade, creating vast opportunities for growth and innovation in cultural exports [1][2]. Group 1: Impact of Digital Intelligence on Cultural Industry - Digital intelligence technology is driving changes across the entire cultural industry chain, significantly promoting its prosperity and development [1]. - The efficiency of extracting, processing, and generating cultural elements has been greatly enhanced, giving cultural products an inherent global appeal [1]. - The case of the domestic 3A game "Black Myth: Wukong" illustrates the potential of high-quality cultural products in the international market, with one-third of its players being overseas [1]. Group 2: Cultural Trade Forms - Jiang Xiaojun identifies four forms of cultural trade that should be emphasized for collaborative development: 1. Cross-border sales of cultural products, exemplified by Pop Mart's overseas revenue accounting for about 40% [2]. 2. Attracting foreign consumers to experience cultural services in China. 3. Cultural producers operating commercially abroad. 4. A dual cross-border model involving both producers and consumers [2]. Group 3: Challenges in AI-Assisted Creation - The rise of AI-assisted creation is rapidly enhancing creative capabilities, with AI learning from vast amounts of cultural works and generative AI changing the way cultural products are created [1]. - However, challenges remain, such as the lack of high-quality Chinese cultural materials, as many large models primarily rely on internet content, which may not adequately represent the richness of Chinese cultural classics [1].

Group 1 - The 2025 Cultural Power Construction Summit Forum focused on the role of digital intelligence in empowering cultural trade, discussing innovative paths, practical cases, and future trends in the industry [1][3] - Key representatives from government, academia, and industry participated, sharing insights on the integration of digital technology and cultural trade [2][3] - The forum highlighted the importance of innovation in cultural trade, encompassing both artistic and technological advancements [2][3] Group 2 - The forum featured a policy roundtable discussing the collective efforts needed to ensure the success of cultural trade [3] - A total of 404 enterprises and 121 projects were recognized as key cultural export entities for the 2025-2026 period [3] - The event was organized by various governmental and cultural institutions, receiving support from the Ministry of Commerce and the National Radio and Television Administration [3]

Core Viewpoint - Service trade has become a significant force in the economic development of countries and serves as a barometer for economic growth and living standards [1] Group 1: Trends in Cultural Trade - Cultural trade is developing rapidly, with a broader definition that includes not only traditional cultural trade but also goods-related cultural trade, which is gaining attention from various economies [1] - Cultural trade is becoming more diverse, with developing economies participating more actively and introducing unique creative cultural products and services into the international market, marking a new growth point [1] - Digitalization is fostering new business models and formats in cultural trade, enhancing industries such as media, gaming, music, and film, while enabling personalized cultural products and services for international consumers [1] Group 2: Recommendations for Cultural Trade Development - Emphasize innovation to enhance competitiveness, which includes innovation in literature, arts, technology, and the methods of cultural trade [3] - Maintain an open and inclusive approach, using accessible language to tell national stories in the international market [3] - Foster cooperation and mutual benefit, requiring a fair and just international trade environment along with collaborative efforts in industry, trade, and rule-making [4]

Group 1 - The forum highlighted the transformative impact of digital intelligence on the cultural industry, promoting its prosperity and providing vast development space for cultural trade [3] - Innovation is fundamental to cultural trade, encompassing literary, artistic, technological, and operational innovations [3] - Chinese companies are shifting from "borrowing boats to go to sea" to "building boats to go to sea," with successful examples in animation, gaming, trendy toys, and theme parks [3][4] Group 2 - Companies like Bubble Mart are focusing on global operations, leveraging IP as a core driver to connect with global consumers [3] - 37 Interactive Entertainment has expanded its business to over 200 countries, integrating Chinese cultural elements into game development and operations [4] - The forum featured discussions on digital cultural trade expansion, revitalizing traditional IPs, and the dual empowerment of brands and culture [5] Group 3 - Online literature has emerged as a global cultural trendsetter, with Chinese online literature entering a new phase of global IP co-creation [5] - Traditional cultural industries are revitalizing through digital technologies, creating new models and immersive experiences [5] - The forum included a policy roundtable discussing the latest measures to support high-quality cultural trade development [6] Group 4 - The forum announced the "2025-2026 National Cultural Export Key Enterprises and Key Projects," with 404 enterprises and 121 projects recognized [8]

Group 1 - High-quality development in cultural trade is essential for building a cultural powerhouse, with digital technology driving unprecedented changes and opportunities in the cultural industry [1] - The 2025 Cultural Powerhouse Construction Summit Forum highlighted the new landscape of cultural trade under the influence of digital technology, with representatives from government, academia, think tanks, and enterprises participating [1] - Digital technology enhances the production, transaction, creation, and service models in the cultural industry, improving efficiency and facilitating better matching between large platforms and individual creators [1][2] Group 2 - The core of contemporary cultural trade is international trade related to digitalization, which is crucial for the construction of a cultural powerhouse [2] - The Palace Museum has embraced new technologies since 1999, achieving 52% digitization of its collection and collaborating with Tencent on projects to protect and revitalize cultural heritage [2] - Chinese companies are shifting from product exports to system exports, requiring capabilities in supply chain integration, delivery resilience, market awareness, and compliance [2] Group 3 - Companies are the main application subjects of digital technology, enhancing competitiveness and innovation across production, management, and marketing [3] - The Chinese gaming industry is expanding globally, with companies integrating AI into various stages of game development and operation to improve efficiency and quality [3] - The theme park industry, exemplified by companies like Huaqiang Fantawild, is leveraging digital technology to create high-tech attractions and promote cultural exchange [3]

Core Viewpoint - The development of the digital economy presents significant opportunities for China's cultural export trade, emphasizing the need for high-quality development in foreign cultural trade through technological advancements and collaboration among various sectors [1] Group 1: Cultural Export Trade Growth - China's cultural export enterprises are strengthening, particularly in sectors like online gaming, web series, and online literature, which have produced leading companies that are vital to cultural exports [1] - The total cultural trade volume in China is projected to reach 1.4 trillion yuan in 2024, with digital elements in cultural trade, such as online games and audiovisual content, exceeding 370 billion yuan, accounting for 25.8% of the total [1] Group 2: Policy and Infrastructure Support - The Ministry of Culture and Tourism has established 13 national-level cultural trade bases to provide policy consultation, legal assistance, and financial support, facilitating a nationwide cultural trade network [2] - The Ministry has organized 14 promotional events, generating over 500 million yuan in transaction volume for cultural products through cross-border e-commerce [2] Group 3: Key Development Areas - The three critical areas for promoting foreign cultural trade are content development, channel construction, and nurturing key players in the industry [2][3] - The National Radio and Television Administration supports various cultural industries through funding and training, aiming to enhance international market outreach [3] Group 4: Regional Development and Policy Initiatives - Shenzhen's foreign cultural trade revenue accounted for one-sixth of the national total, leading the country in this sector [4] - The city has implemented several regulations to create a stable business environment, focusing on the integration of digital technology and culture [4] - Future efforts will concentrate on optimizing support policies, improving the external openness of the cultural sector, and enhancing the infrastructure for cultural trade [4]

Core Insights - The forum highlighted the transition of Chinese enterprises from a single-point cultural content export to a more systematic approach in internationalization, emphasizing the need for integrated capabilities across various dimensions such as supply chain, market dynamics, compliance, and overseas operations [1][2] Group 1: Challenges and Solutions - A case study of a Guangdong coffee brand illustrates the challenges faced by companies under the EU's Corporate Sustainability Due Diligence Directive (CSCCD), which necessitated a shift from traditional export models to innovative solutions like a "self-solution electronic passport" to address compliance issues [2] - The transition from "content output" to "system output" reflects the complexity of internationalization, requiring a comprehensive strategy to tackle multi-faceted challenges [2] Group 2: Systematic Support for Internationalization - To achieve systematic support for internationalization, three capabilities are essential: national-level think tank support, global resource allocation, and leading technology [2] - The Guangdong region is positioned as a pioneer with initiatives like the Guangdong-Hong Kong-Macao Greater Bay Area Cultural Content Integration Innovation Port, which aims to leverage systematic strengths to assist cultural enterprises in going global [2] Group 3: Future Vision - The future vision for systematic support in internationalization is encapsulated in the concept of "生生不息," which includes a precise industrial system to aid international development, the ability to attract orders and low-cost funding from Europe and the U.S., and the aggregation of supply chain enterprises, multi-level service institutions, and financial support organizations [3]

5月24日，"粤港澳大湾区文化出海联盟"在第二十一届文博会现场宣布成立。三七互娱、百田科技、星 辉娱乐、贪玩科技、君海网络等成为首批成员单位。未来，该联盟将打造湾区文化出海一站式服务平 台，打通政策、渠道、人才等关键环节；推动湾区文化IP与全球市场的精准对接，讲好中国故事、湾区 故事；探索区块链、元宇宙等新技术在文化贸易中的应用，抢占数字文化新高地。 本届文博会上，中国演艺出海提出"深圳方案"，"国家对外文化贸易基地演艺出海推介舞台"汇集文艺表 演团体、演出服务供应商、演出产品采购商等多方代表，集中展现中国演艺精品的艺术魅力与市场价 值，搭建起中国演艺作品与国际演艺市场的专业化对话交流平台。 今年深耕文化出海的深圳市酷看文化传播有限公司首次参展文博会，作为深圳本地企业，其通过6年时 间，已构建覆盖超200个国家和地区的数字发行网络，累计助推亿级价值文化内容出海。同样是首次参 展的深圳雅文信息传播有限公司，带来国际出海传播业务相关的百余个IP、商品、品牌合作案例，吸引 众多目光并达成多项合作。 这些案例，无不展现文博会在打造文化出海超级贸易平台方面的努力。以"推动中国文化产品和项目走 出去"为目标，讲好中国故事 ...

重庆市发展改革委副主任凌健表示，推动香港的生产性服务业与重庆乃至西部地区的先进制造业和现代 服务业有机融合，加强经贸、金融、物流等领域合作，必将释放经济增长新动能。 2018年建立川港合作会议机制，2023年成立渝港合作会议机制，2024年签署深化陕港交流合作协议…… 香港参与西部大开发的脚步还在提速，合作范围也从经贸拓展至人文交流等更多领域。香港微型艺术 展、"香港厨房@陕西"等活动在陕西陆续举行，渝港澳三地电影、音乐、书法等文学艺术活动举办，香 港位列重庆入境游客来源地首位…… "国家正在推动产业链、创新链、人才链和资金链的深度融合。香港作为国际科创中心和高端人才聚集 地，希望与内地更多地区加强合作，共同开拓全球市场，实现互利共赢。"钟永喜说。 今年西洽会上，香港首次成为主宾城。在设置主题展馆的同时，还举行了多个渝港创新合作专题活动； 两地成功签约金融服务、资本合作、金融科技等领域7个项目。 香港特区政府商务及经济发展局局长丘应桦说，香港作为国家双循环连接平台，积极担当"超级联系 人"和"超级增值人"的角色，是内地企业"走出去"和把海外企业"引进来"的双向跳板；西洽会则是国家 在西部地区的重要贸易合作和投 ...

Core Viewpoint - The recent implementation plan aims to promote high-quality development of foreign cultural trade in Henan province, leveraging the advantages of the Kaifeng Free Trade Zone and other national-level cultural trade bases [1][2]. Group 1: Implementation Measures - The plan outlines 20 specific measures across eight areas, including the establishment of a provincial foreign cultural trade center and sub-centers in cities with strong cultural industries, creating a "1 base + 1 center + N sub-centers" collaborative framework [2]. - It supports institutional innovation by exploring reforms in cultural logistics registration and transaction systems, and undertaking pilot tasks in the social cultural relics sector [2]. - The plan aims to optimize the business environment by implementing customs facilitation measures such as credit cultivation, green channels, and tax incentives to enhance the efficiency of cultural trade customs clearance [2]. Group 2: Cultural Heritage and Digitalization - The plan emphasizes the promotion of intangible cultural heritage (ICH) through industrialization and international exchange, including the establishment of ICH exhibition venues and integration with modern life and tourism [2]. - It supports the creation of an international art trading center and a one-stop service platform for cultural relics, facilitating the return of overseas relics and cultural trade [3]. - The initiative encourages the digitalization of cultural relics and art, facilitating cross-border transactions and the establishment of a provincial-level recognition system for key cultural export enterprises and projects [3]. Group 3: Future Directions - The Kaifeng area will accelerate the reform pilot for cultural logistics, providing replicable experiences for the province [4]. - It will enhance the construction of the international art trading center and promote the implementation of digital platforms to offer comprehensive services to enterprises [4]. - The plan aims to leverage the "Thousand Sails Set Out" initiative to organize enterprises for participation in international exhibitions, fostering internationally competitive cultural trade brands [4].