当前，中国服务贸易正处于规模持续扩大、结构不断优化、动能加速转换的新发展阶段。要进一步推进 重点领域制度型开放，有序扩大服务业市场开放，通过主动对接国际高标准经贸规则，逐步减少或取消 外资在服务业中的占比限制。 从"跟跑者"到"并跑者"，中国服务贸易的"存在感"持续拉满。2024年，中国服务贸易总额首次突破万亿 美元，创历史新高。今年前8个月，中国服务贸易进出口总额超7370亿美元，服务贸易规模的稳健增 长，为全球经贸发展注入了更多确定性。 除总量增长外，中国服务贸易在结构和质量上也呈现出诸多可喜的新变化—— 知识密集型服务成为新引擎。经过多年发展，中国服务贸易正从传统领域向以知识和技术为核心的领域 转变。电信、计算机和信息服务出口增速提升，以网络文学、网游、网剧为代表的数字文化产品出海步 伐加快，《哪吒2》等原创产品海外票房屡创新高，中国潮玩品牌在全球掀起热潮。 当前，中国服务贸易正处于规模持续扩大、结构不断优化、动能加速转换的新发展阶段，亮点不少但短 板也较为明显。从贸易结构看，物流、建筑等传统服务业占比仍然较高，而高附加值的金融、法律、知 识产权等服务进口依存度高达六成。从区域分布看，东部地区对全国服务 ...

解决上述问题，关键在于制度型开放的深化与落地。一方面，要以制度型开放引领一流营商环境建 设，这既是中国服务贸易开放发展的重要趋势，也是服务贸易高质量发展的必然路径。另一方面，要进 一步推进重点领域制度型开放，特别是在电信、教育、文化、医疗、金融等领域要逐步放宽准入限制， 有序扩大服务业市场开放，通过主动对接国际高标准经贸规则，逐步减少或取消外资在服务业中的占比 限制。 政策层面已开始加力。近期，商务部等9部门联合印发《关于促进服务出口的若干政策措施》， 以"扩规模、优结构、强支撑"为核心目标，提出13项具体举措，旨在破解服务贸易企业融资难、数据跨 境流动不畅等瓶颈。值得关注的是，文件明确将数字服务、绿色服务等新业态作为重点支持方向，通过 财税金融、便利化改革、创新驱动三大维度构建全链条政策体系，为未来中国服务贸易发展指明了方 向。 服务贸易高质量发展还要与扩内需战略紧密结合起来，进一步促进优质服务供给。当前，中国消费 市场已进入了服务消费与商品消费并重的阶段，服务消费已成为扩内需的重要抓手之一。要鼓励通过场 景创新和业态融合，不断增加优质服务供给。同时，要善于用好中国超大规模市场的"引力"与人均收入 仍处于中 ...

Group 1 - Zhejiang Province is actively building a global digital trade center, with significant growth in digital technology, services, and cross-border e-commerce [1][2] - In the first half of this year, Zhejiang's digital trade imports and exports reached 414.95 billion yuan, marking a year-on-year increase of 13.2% [1] - The digital trade volume in Zhejiang has achieved double-digit growth for six consecutive years, with comprehensive advancements in policies, platforms, and standards [1] Group 2 - The "1+3+N" development layout includes one global digital trade expo, three centers in Hangzhou, Ningbo, and Yiwu, and encourages other cities to create distinctive digital trade projects [1] - The upcoming fourth Digital Trade Expo will focus on leading enterprises and new technologies, showcasing cutting-edge innovations like generative AI and embodied intelligent robots [1] - Hangzhou is developing a core area for digital trade, integrating high-end exhibitions, headquarters economy, and service sectors, aiming for a digital trade volume of 440 billion yuan by 2027 [2]

Group 1 - The core viewpoint is that Zhejiang Province is actively building a global digital trade center, with significant growth in digital services and products, leading to a 13.2% year-on-year increase in digital trade imports and exports, totaling 414.95 billion yuan in the first half of the year [1] - Zhejiang's digital trade has achieved double-digit growth for six consecutive years, with comprehensive advancements in policies, platforms, and standards [1] - The "1+3+N" development layout includes one global digital trade expo, three centers in Hangzhou, Ningbo, and Yiwu, and encourages other cities to create distinctive digital trade projects [1] Group 2 - Hangzhou is developing a core area for digital trade, leveraging the digital trade expo and three free trade zones, with a focus on six digital trade bases [2] - The Xiaoshan area has become a model zone for digital trade in Zhejiang, fostering a number of exemplary enterprises [2] - The goal for Hangzhou is to achieve a digital trade volume of 440 billion yuan by 2027, integrating high-end exhibitions, headquarters economy, and digital services [2]

Group 1 - The city is focusing on high-quality development of the cultural industry, emphasizing the integration of culture with other sectors and promoting cultural exports [1][2] - Companies like Hangzhou Capacity Interactive Culture Media are developing quality micro-short dramas and applications for overseas markets, covering regions such as Europe, Southeast Asia, and Japan [1] - Migu Digital Media has established a platform for integrating online literature and short dramas, collaborating with over 20 domestic and international platforms to export more than 3,000 excellent works [1][2] Group 2 - The cultural exports of online literature, web dramas, and online games are driving rapid growth in the cultural and related industries, achieving full-chain development from planning to production and broadcasting [2] - There is a strong emphasis on combining Chinese cultural treasures with a global perspective to stimulate cultural innovation and creativity, aiming to produce high-quality cultural products with both "Chinese flavor" and "international style" [2] - Hangzhou Play Heart Network Technology is creating a one-stop incubation platform for game development and has expanded its game products to over 100 countries and regions [3] Group 3 - The city encourages leading companies to leverage their advantages in content, platforms, channels, and distribution to launch more outstanding cultural products in overseas markets [3] - Relevant departments are urged to enhance support and service for cultural enterprises, promoting the high-quality development of the cultural industry [3] - A comprehensive approach involving policy, service, and reform is recommended to strengthen the cultural and technological innovation system and foster a favorable ecosystem for cultural enterprises [3]

Group 1 - The core achievement of the "14th Five-Year Plan" is the significant increase in the export of high-tech products, with the "new three samples" expected to grow 2.6 times by 2024 compared to 2020 [2] - The transition from traditional exports like clothing and furniture to high-tech products such as electric vehicles, lithium batteries, and solar cells indicates a structural optimization in China's foreign trade [3] - The performance of new energy vehicles, which have ranked first in global production and sales for ten consecutive years, highlights China's competitive advantage in the market and its complete industrial chain [3] Group 2 - Cultural products, represented by online literature, web series, and video games, are gaining popularity overseas, with works like "Nezha 2" and "Black Myth: Wukong" becoming global consumer favorites [3] - The development of the "new three samples" reflects a shift towards high-quality and innovative products that meet consumer demands for quality and new experiences, supported by a mature supply chain [4] - Customs authorities have intercepted 1.83 million counterfeit LABUBU products this year, demonstrating their commitment to protecting intellectual property rights for both domestic and foreign enterprises [4]

Core Insights - China's soft power ranking has risen from third to second globally in 2025, with significant growth in six out of eight pillars and two-thirds of specific indicators [1] - The report highlights the increasing global influence of Chinese culture and innovation, driven by initiatives to promote traditional culture and the development of cultural parks [2][3] Group 1: Cultural Influence - The appeal of Chinese culture and innovation has led to a surge in cultural exports, with approximately 6,000 translated Chinese web novels available internationally and nearly 300 micro-dramas downloaded over 470 million times globally [2] - The gaming industry has seen remarkable success, with sales revenue from domestically developed games reaching $18.557 billion in overseas markets, particularly through titles like "Genshin Impact" and "Black Myth: Wukong" [2] Group 2: Economic and Social Development - China's development model, characterized by rapid economic growth and social stability, has garnered international interest, with many developing countries looking to China for guidance on overcoming similar challenges [4][5] - The transition from poverty alleviation to rural revitalization has resulted in a 24.7% increase in per capita disposable income for rural residents in poverty-stricken counties since 2021 [4] Group 3: Global Initiatives - The concept of building a community with a shared future for mankind has gained traction, with over 100 countries and regions responding positively to China's global initiatives [6][7] - The Belt and Road Initiative serves as a practical platform for international cooperation, promoting peace, openness, and mutual benefit, thereby enhancing China's global standing [7]

Core Viewpoint - The rise of online literature, along with online dramas and games, has significantly enhanced China's cultural influence globally, establishing a new narrative framework that reshapes the production and dissemination of literature [1][2][3] Group 1: Online Literature's Global Impact - In 2024, approximately 200 million overseas active users of Chinese online literature are expected, with 30 million new registered users and 120,000 new local authors contributing 500,000 works, indicating a gradually forming overseas ecosystem [2] - The international audience's understanding and recognition of Chinese history, culture, society, and values have deepened through Chinese online literature, with nearly one million foreign authors signed on Chinese platforms, creating an innovative chain of "Chinese stories - local expression - global dissemination" [2] - The development of AIGC (Artificial Intelligence Generated Content) has significantly boosted the overseas dissemination of online literature, enhancing translation efficiency by nearly 100 times and reducing costs by over 90% [2] Group 2: New Literary Forms and Cultural Innovation - The evolution of online literature represents not just a change in creation, dissemination, and reading methods, but also the construction of a new literary form that fosters cultural innovation [3] - Online literature has restructured the literary production chain, enabling widespread public participation in literary creation, thus becoming a vital force in building a culturally strong nation and modern Chinese civilization [3] - Despite challenges such as homogenization and the prevalence of formulaic writing, online literature has established new narrative models and literary ecosystems, becoming a subject of imitation and study in the West, thereby contributing to the innovation of global popular literature [3]

Group 1 - The new consumption models are emerging, with self-indulgent, emotional, and cultural entertainment consumption gaining popularity, leading to accelerated growth in quality consumption [1] - In the first half of the year, Zhejiang's total retail sales of consumer goods increased, with a growth rate that accelerated by 1.8 and 1.3 percentage points compared to the second half of last year and the entire last year, respectively [1] - Retail sales of sports and entertainment goods in Zhejiang increased by 57.6% year-on-year, while jewelry sales grew by 22.2% [1] Group 2 - The province hosted numerous large-scale concerts, attracting over 1.5 million attendees, which significantly boosted box office revenue and overall consumption [2] - The retail sales of new energy vehicles and energy-saving appliances in Zhejiang increased by 15.7% and 79.5%, respectively, in the first half of the year [2] - The holiday economy showed a notable impact, with tourism numbers during the "May Day" and "Dragon Boat" holidays increasing by 13.7% and 8.3% year-on-year, respectively, driving rapid growth in leisure and transportation services [2]

Core Insights - The article emphasizes the significant impact of the global political and economic environment on cultural trade, highlighting the need for China to enhance its international competitiveness in cultural trade and to develop digital cultural trade as outlined in the "14th Five-Year Plan" [1] Group 1: Cultural Trade Overview - In 2023, China's total cultural product import and export volume reached $166.36 billion, with digital cultural new formats like online dramas, online literature, and online games showing an upward trend [1] - Traditional cultural trade is facing challenges, with traditional cultural product exports declining by 9.3% to $148.40 billion, while imports increased by 9.4% to $17.37 billion, resulting in a reduced trade surplus of $131.03 billion [2] Group 2: Market Dynamics - China's cultural exports are heavily reliant on the US, Europe, and Japan, which have seen a contribution decline of 8.7% over the past five years, while emerging markets in Southeast Asia and the Middle East are becoming increasingly important for future growth [3] - The digital cultural new formats are experiencing explosive growth, with 16 digital technology-driven cultural industries achieving revenue of $5.91 trillion in 2024, a year-on-year increase of 9.8% [4] Group 3: Digital Cultural Growth - The overseas revenue from online literature reached $4.35 billion in 2023, growing by 7.06%, with North America accounting for 38% of total revenue [4] - The overseas sales revenue of self-developed online games exceeded $18.56 billion in 2024, marking a 13.39% increase, with a broad player base across various regions [5] Group 4: Cultural Services Trade - The government is actively promoting the development of cultural services trade, with a focus on enhancing competitiveness through policy measures and international cooperation, particularly with Belt and Road Initiative countries [6] - Cultural services trade is transitioning from traditional sectors to knowledge-intensive areas, with personal cultural and entertainment services exports growing by 39.3% in 2024 [6] Group 5: Challenges in Cultural Trade - The traditional cultural industry is slow to transform, leading to an imbalanced import-export structure characterized by high-end imports and low-end exports [7] - Local adaptation capabilities are lacking, and compliance issues are becoming more prominent, increasing operational costs for companies [8] - There is insufficient collaboration within the industry, leading to inefficiencies, particularly in the translation processes for online literature [9] Group 6: Strategic Recommendations - Recommendations include upgrading traditional industries through technology, establishing a global certification system, and enhancing talent development in digital cultural industries [10] - A "technology + rules" digital trade model is suggested to support core technology development in new formats and to ensure compliance with international regulations [11] - Financial support mechanisms are proposed to mitigate risks associated with cultural trade, including the establishment of a cultural export insurance pool [11]