羊城晚报记者 黄宙辉 莫谨榕 戴曼曼 黎存根 11月26日，2025粤港澳大湾区文化产业投资大会（广东·广州）开幕。广东文化产业强劲的发展势头， 令与会嘉宾瞩目。20多年来，广东文化产业一直领跑全国。最近5年，广东文化产业以新质生产力培育 为核心引擎，进行高质量发展，在产业结构、科技融合、跨界发展等方面取得了突破性的变化。尤其是 今年5月广东重磅出台六大"政策包"后，文化产业发展更是"一路繁花"。 优势突出： 营收连续20多年全国第一 广东文化产业到底有多强？2025大湾区文投会上，暨南大学产业经济研究院院长陶锋发布了《2025粤港 澳大湾区文化产业投资趋势报告》，提供了一组非常有说服力的数据。该报告显示，2024年广东文化产 业营收30252.10亿元，突破3万亿元大关，比上年增长9.9%，增速高于全国2.8个百分点，规模约占全国 1/6，连续22年位居全国首位。2025年前三季度，广东规上文化企业营收已超2万亿元，利润超2000亿 元，总营收继续保持全国第一。 "广东文化产业的投资优势突出，具有产业规模庞大、文化制造领先、文化服务集聚等9大优势。"陶锋 认为，广东文化产业的相对优势在于文化制造业。2024 ...

报告还称，大湾区数字科技与人工智能技术积累厚实，硬件制造配套能力突出，势必成为推动文化产品 数智化升级的全球高地。 (粤港澳大湾区)报告称大湾区加速成为中国文化走向世界的创新高地 中新社广州11月26日电 (记者 程景伟)2025粤港澳大湾区文化产业投资大会26日在广州开幕，由暨南大 学产业经济研究院、广东省粤港澳大湾区文化创意产业促进会发布的《2025粤港澳大湾区文化产业投资 趋势报告》指出，大湾区正加速成为中国文化走向世界的创新高地与重要桥梁，网文、网游、网剧"新 三样"及影视动画成为广东文化出海的重要力量。 报告显示，广东文化产品和服务出口额约占全国五分之二，覆盖160多个国家和地区，拥有国家文化出 口基地2个、国家对外文化贸易基地2个，形成以数字出版、创意设计、文化产品和设备制造为优势的文 化出口格局。 2024年广东文化产业营收突破3万亿元(人民币，下同)大关；2025年前三季度，广东规上文化企业营收 已超2万亿元，利润超2000亿元，总营收继续保持全国第一。 报告指出，2020年至2025年10月，大湾区文化产业合计产生融资事件720件，据估算总融资金额约为 564.1亿元。从投融资领域来看，"文 ...

Group 1 - The 20th Central Committee of the Communist Party of China has approved the "Suggestions for the 15th Five-Year Plan," emphasizing the importance of cultural prosperity and the development of the cultural industry [2][4] - The cultural industry in China has shown robust growth, with enterprises in the sector achieving a revenue of 1,095.89 billion yuan, reflecting a year-on-year increase of 7.9% in the first three quarters of 2025 [4] - The integration of culture with tourism, technology, and commerce is creating new business models and opportunities within the cultural industry, indicating significant growth potential during the 15th Five-Year Plan period [4][5] Group 2 - The plan includes initiatives to enhance the protection and transmission of traditional Chinese culture, as well as the establishment of a national cultural park system [3] - The development of a high-level cultural talent pool is prioritized, aiming to foster innovation and quality in cultural production across various fields such as literature, film, and arts [2][3] - The "Guangdong-Hong Kong-Macao Greater Bay Area Cultural Week" is an example of regional cultural exchange, promoting cultural interaction and enhancing the global influence of Chinese culture [4][5]

Core Insights - The Hangzhou Cultural Expo has become a significant driver of cultural consumption and new productive forces in the region, showcasing a vibrant atmosphere with high participation and sales figures [6][7]. Group 1: Event Performance - The total transaction amount at the main venue reached 6.685 billion yuan, with key cultural industry project signings amounting to 6.235 billion yuan and on-site cultural consumption around 450 million yuan, setting a new record [6]. - The event attracted over 5,800 cultural and creative enterprises and organizations from 66 countries and regions, with international exhibits occupying more than 50% of the total exhibition area [8]. Group 2: Consumer Engagement - The "Cultural Expo Benefit Consumption Season" was launched, distributing over 10,000 "Cultural Expo Benefit Travel Cards" and linking over 600 consumption experience points, successfully creating a new model for consumer benefits and driving consumption exceeding 900 million yuan [8]. Group 3: Industry Collaboration - A total of 14 projects were signed during the opening ceremony, involving an amount of 6.235 billion yuan, alongside over 10 business matchmaking events and the release of significant industry indices and research results [8]. Group 4: Technological Integration - The exhibition featured a "Smart Empowerment" area covering over 30% of the total exhibition space, showcasing nearly 100 innovative applications in AI, robotics, and low-altitude economy [9]. Group 5: Scale and Participation - The event included one main venue and 28 sub-venues, with 79 supporting activities and approximately 2.3 million participants, highlighting the extensive reach and engagement of the expo [9]. Group 6: Future Outlook - The 2026 Hangzhou Cultural Expo aims to achieve breakthroughs in internationalization, professionalism, industrialization, and branding, contributing to the city's goal of becoming an international cultural and creative center [10].

Core Viewpoint - The cultural phenomena of online dramas, literature, and games, referred to as the "new three samples," are gaining global popularity and showcasing a "Chinese style" in cross-cultural exchanges, reflecting China's economic transformation and cultural soft power enhancement [1]. Group 1 - The "new three samples" are becoming a vibrant aspect of global cultural exchange, highlighting China's growing influence [1]. - The success of cultural exports is a testament to China's economic restructuring and the improvement of its digital competitiveness [1]. - The phenomenon illustrates the effective integration of cultural services into the new development paradigm [1].

Core Insights - The 19th Hangzhou Cultural Expo is set to showcase over 5,800 domestic and international cultural brands, highlighting a more diverse cultural China and creative Hangzhou [1] - The expo reflects the growth of Hangzhou's cultural industry, which has become a significant pillar of the local economy, with a focus on "cultural + technology," "cultural + tourism," and "cultural + livelihood" [2][3] Group 1: Cultural Industry Growth - Hangzhou's cultural industry has seen substantial growth, with its added value surpassing 3,000 billion yuan in 2023, maintaining a leading position in both provincial and national contexts [3] - The city's cultural industry is supported by various cultural corridors and has a strong focus on digital content, film production, and creative design, contributing to a vibrant economic landscape [3][4] Group 2: Internationalization and Cultural Export - Hangzhou is recognized as a UNESCO Creative City, with its cultural innovations gaining international visibility, particularly through the export of cultural "new three items" such as online literature, web series, and online games [5][6] - The export value of these cultural products is projected to reach 1.8 billion USD in 2024, with significant contributions from online gaming and animation [6] Group 3: Technological Integration - The expo will feature a new digital city pavilion showcasing cutting-edge technologies like AI-generated art and immersive interactions, emphasizing the integration of culture and technology [4] - The rise of digital cultural enterprises in Hangzhou is expected to generate revenues of 885.5 billion yuan in 2024, reflecting a growth rate of approximately 10% [3]

Core Insights - China's service trade is entering a new development stage characterized by continuous expansion, structural optimization, and accelerated transformation of momentum. The total service trade volume is expected to exceed $1 trillion for the first time in 2024, marking a historical high [1] Group 1: Growth and Structure - The service trade's total import and export volume exceeded $737 billion in the first eight months of this year, indicating robust growth that contributes to global economic certainty [1] - Knowledge-intensive services are becoming a new growth engine, with exports in telecommunications, computer, and information services increasing. Digital cultural products like online literature and games are gaining traction internationally [2] - Travel services are experiencing a strong recovery, with the expansion of visa-free policies significantly enhancing the attractiveness of China as a travel destination, transforming travel services from a major source of trade deficit to a key factor in narrowing it [2] Group 2: Challenges and Opportunities - Despite the growth, traditional service sectors like logistics and construction still dominate, while high-value services such as finance and legal services have a high import dependency of 60% [3] - The eastern region contributes nearly 80% to the national service trade, while the central and western regions, despite rapid growth, remain small in scale. There is a lack of sufficient voice in global rule-making for service trade [3] - Recent policies from the Ministry of Commerce and other departments aim to promote service exports through 13 specific measures, focusing on digital and green services as key support areas [4] Group 3: Policy and Strategic Alignment - The development of high-quality service trade should align closely with the strategy to expand domestic demand, as service consumption has become a crucial driver for domestic demand growth [4] - Encouragement of scenario innovation and business model integration is essential to increase the supply of quality services, leveraging China's large market and potential to attract global resources [4]

Core Insights - China's service trade is projected to exceed $1 trillion for the first time in 2024, marking a historic high and providing greater certainty for global economic development [1] Group 1: Growth and Structural Changes - The service trade's total import and export volume surpassed $737 billion in the first eight months of this year, indicating robust growth [1] - Knowledge-intensive services are emerging as a new growth engine, with significant increases in exports of telecommunications, computer, and information services [2] - The travel service sector is experiencing a strong recovery, with the expansion of visa-free policies attracting more international tourists to China [2] Group 2: Technological Empowerment - The recent China International Service Trade Fair showcased advanced technologies such as AI and 5G/6G, highlighting their integration into various sectors like finance, education, and healthcare [2] Group 3: Current Challenges - Traditional service sectors like logistics and construction still dominate, while high-value services such as finance and legal services have a high dependency on imports [3] - The eastern region contributes nearly 80% to the national service trade, while the central and western regions, despite rapid growth, remain small in scale [3] - China's participation in global digital service trade standard-setting is below 15%, limiting its influence in key areas like data cross-border flow and digital taxation [3] Group 4: Policy Initiatives - Recent policies from the Ministry of Commerce and other departments aim to promote service exports through 13 specific measures targeting financing difficulties and data flow issues [4] - The focus is on supporting new business models like digital and green services, with a comprehensive policy framework to guide future development [4] - The development of high-quality service trade is closely linked to domestic demand expansion, encouraging the supply of quality services through innovative scenarios and business integration [4]

Group 1 - Zhejiang Province is actively building a global digital trade center, with significant growth in digital technology, services, and cross-border e-commerce [1][2] - In the first half of this year, Zhejiang's digital trade imports and exports reached 414.95 billion yuan, marking a year-on-year increase of 13.2% [1] - The digital trade volume in Zhejiang has achieved double-digit growth for six consecutive years, with comprehensive advancements in policies, platforms, and standards [1] Group 2 - The "1+3+N" development layout includes one global digital trade expo, three centers in Hangzhou, Ningbo, and Yiwu, and encourages other cities to create distinctive digital trade projects [1] - The upcoming fourth Digital Trade Expo will focus on leading enterprises and new technologies, showcasing cutting-edge innovations like generative AI and embodied intelligent robots [1] - Hangzhou is developing a core area for digital trade, integrating high-end exhibitions, headquarters economy, and service sectors, aiming for a digital trade volume of 440 billion yuan by 2027 [2]

Group 1 - The core viewpoint is that Zhejiang Province is actively building a global digital trade center, with significant growth in digital services and products, leading to a 13.2% year-on-year increase in digital trade imports and exports, totaling 414.95 billion yuan in the first half of the year [1] - Zhejiang's digital trade has achieved double-digit growth for six consecutive years, with comprehensive advancements in policies, platforms, and standards [1] - The "1+3+N" development layout includes one global digital trade expo, three centers in Hangzhou, Ningbo, and Yiwu, and encourages other cities to create distinctive digital trade projects [1] Group 2 - Hangzhou is developing a core area for digital trade, leveraging the digital trade expo and three free trade zones, with a focus on six digital trade bases [2] - The Xiaoshan area has become a model zone for digital trade in Zhejiang, fostering a number of exemplary enterprises [2] - The goal for Hangzhou is to achieve a digital trade volume of 440 billion yuan by 2027, integrating high-end exhibitions, headquarters economy, and digital services [2]