五一假期，古城文旅消费再掀热潮，园林景区、城门城墙、古建非遗等应用场景持续导入，助推古 城新产业、新业态、新模式快速涌现。在山西，越来越多的古城开始盘活文化家底，因地制宜打造了 《如梦晋阳》《再回相府》《太行山上》等多个实景演艺项目。 央广网北京5月2日消息（记者丁飞）据中央广播电视总台中国之声《新闻和报纸摘要》报道，五一 假期，多地以文促旅，在传统与创新交融中，打造古城消费热潮。 五一期间，一场名为"衮和TA的朋友们"的原创数字展在苏州仓街正式展出。展览通过AI、AR、 VR、3D-mapping、沉浸式三维投影、硅基视网膜等技术创意，将衮服等宫廷礼服、苏州缂丝与苏州古 城的故事娓娓道来。苏州市姑苏区教育体育和文化旅游委员会副主任杜琴表示，此次将文化引入商业， 既有助于打造街区独有的文化属性，也通过联票的形式将平江路游船、数字展与餐饮等商业体进行联 动，提升消费潜力。 杜琴：我们立足2500年的苏州古城，促成了苏州丝绸博物馆、我们的历史街区，水上游船以及缂丝 等非遗的文旅新联动，是文旅促消费的一次新的探索。 山西文旅集团副总经理郭凯：旅游演艺就是一个文化和旅游融合最好的方式。有了演艺，景区的业 态丰富，包括 ...

在产品与创新方面，公司不断拓展文旅消费的 "增量端口"，挖掘情绪消费的 "蓝海价值"。通过创新产 品内容、优化景区沉浸式场景、提升演出科技含量，将旅游、演艺、度假有机融合，打造了四季场景重 构的四大超级节庆活动，并针对不同细分圈层开发沉浸式定制化主题活动，形成了 "体验催生内容、内 容拉动流量、流量反哺体验"的增强闭环，有效激活了全民共创的 "口碑裂变"。 值得一提的是，宋城演艺高度重视研发投入，2024年研发投入达4125.53万元，同比增长 37.48%。公司 开展了多项研发项目，涵盖舞台视效设备联动控制、舞台机械安全稳定运行、舞台风效调节等多个领 域，旨在提升演艺产品质量，增强演出的沉浸感、表现力和安全性，为游客带来更优质的体验。 展望未来，宋城演艺表示将继续聚焦现场演艺主业，把竞争优势转化为增长优势，加强精细运营，突显 特色化经营。打造多元内容生态体系，重点做好青岛《丝路千古情》的全新编创以及广东千古情景区的 升级改造。同时，融合创意手法和科技手段，打造 "时空折叠" 的沉浸场景，构建全新旅游休闲体验。 在营销推广上，发挥宣传与市场开拓的联动机制，强化品销协同，借助新媒体实现社交裂变，提升品牌 曝光度 ...

Core Viewpoint - The company, Sanxiang Impression, has announced its 2024 annual report, highlighting its focus on cultural tourism and real estate development, while also stating that it will not distribute profits or increase capital reserves for the year [1][13][15]. Group 1: Company Overview - Sanxiang Impression is a leading enterprise in green technology real estate, recognized for its AAA credit rating and commitment to green building development [4]. - The company aims to enhance its position as a "green intelligent life service provider," evolving from a green technology building integrator [4]. - The cultural business segment focuses on storytelling and cultural charm, with notable projects like "Impression Liu Sanjie" and "Impression Da Hong Pao" [3][8]. Group 2: Business Performance - The company launched its first integrated cultural tourism project, "Impression Mazu," which combines AR experiences with indoor performances, marking a significant step in its business model [6]. - The digital cultural tourism product "See Dinosaurs," developed in collaboration with the Shanghai Natural History Museum, represents a major breakthrough in the digital tourism sector [5]. - During peak seasons, existing performance projects maintained high attendance, with over 230,000 attendees during the National Day holiday [6]. Group 3: Financial Highlights - The company reported a net profit of approximately 19.28 million yuan for 2024, with an ending undistributed profit of about 945 million yuan [14][15]. - The decision to not distribute profits or increase capital reserves is based on the need for strong financial stability in the capital-intensive real estate sector [17][18]. Group 4: Future Outlook - The company plans to retain undistributed profits for operational liquidity and future profit distribution, ensuring financial stability and sustainable development [19]. - Sanxiang Impression is committed to enhancing shareholder returns through cash dividends and share buybacks in the future [21].