让成语可感、可知的同时，更要可触摸、能带走！从成语拼图到成语文具，再到各式成语摆件，邯郸精心打造的500多种特色文创产品，将抽象的成语转 化成了"手心里的美好"，成为游客能随身带走的"邯郸记忆"。 拥有3100多年建城史的邯郸，藏着无数浸润时光的成语典故。近年来，这座古城以"成语"破题，将厚重的历史文化转化为可感、可玩、可消费的文旅新场 景，"成语之都"成为吸引游客的独特IP。 暮色降临，邯郸道历史文化街区仿佛变成了"穿越时空"的入口，这里复原了古赵国建筑风貌，"成语"也正以实景演出的形式"活"起来。在回车巷景点，一 场《将相和》实景剧准时开演，廉颇与蔺相如的故事，不再是书本里的文字。 不止《将相和》，在这条全长2.1公里的街区里，《赵女传奇》《赵都风韵》《绮梦华裳》等节目，每一段表演里都藏着邯郸成语的印记。 邯郸道历史文化街区运营部负责人曹恒纲："把成语融入到演艺里边，让它更亲民、更生活化。" 成语带来的人气，也成了街区商户的"流量密码"。借势而为，商家们将"成语IP"与商业消费自然衔接。 如今的邯郸道，可不止是"看演出的地方"，非遗体验、成语文创、特色小吃散落其间，深度融合。而放眼邯郸，成语的基因不止藏在 ...

Core Viewpoint - The integration of live streaming and cultural tourism is creating new opportunities for economic growth and enhancing local tourism experiences in China, particularly in areas like Qiandao Lake, where the "Live Streaming Stage" project is being implemented [2][4]. Group 1: Live Streaming and Cultural Tourism Integration - The "Live Streaming Stage" project, led by platforms like Kuaishou, has launched over 2000 stages across 31 provinces and 200 cities, becoming a new highlight for urban cultural tourism and night economy [2][3]. - Qiandao Lake is leveraging its natural beauty and cultural resources to adopt the "performance + live streaming" model, injecting new vitality into the local tourism industry [2][4]. - The model not only attracts online viewers but also enhances offline experiences, creating a vibrant atmosphere that encourages local consumption [3][4]. Group 2: Economic Impact and Visitor Engagement - The "Live Streaming Stage" serves as a bridge connecting online traffic with offline consumption, significantly boosting local businesses and enhancing the night economy [3][4]. - The presence of live performances increases foot traffic to nearby markets, benefiting local vendors and creating a lively environment for visitors [3][5]. - A single live streaming event can attract millions of online viewers, significantly increasing awareness and interest in local attractions, as evidenced by a recent event that drew over 4.8 million viewers [5]. Group 3: Broader Economic Context - In 2023, the cultural and related industries contributed 59,464 billion yuan to China's GDP, while tourism and related industries added 54,832 billion yuan, highlighting the growing importance of the cultural tourism sector [4][5]. - The integration of live streaming into cultural tourism is seen as a key tool for enhancing economic growth and promoting local identities, aligning with national strategies for rural revitalization and regional development [5].

Core Viewpoint - The company reported a strong performance in the first half of 2025, with significant revenue growth and successful project launches in the cultural tourism sector [1][2] Group 1: Financial Performance - In the first half of 2025, the company achieved an operating income of 377 million yuan and a net profit attributable to shareholders of 5.92 million yuan [1] - The company is actively working on various projects, with some expected to be signed within the year [2] Group 2: Project Developments - The cultural tourism performance was highlighted by the successful launch of the project "Impression Mazu," which has become a new tourism icon for Meizhou Island [1] - The first digital cultural tourism project, "See Dinosaurs" XR Carnival, attracted over 50,000 visitors during its four-month exhibition in Shanghai and is being replicated in other cities [1] - The company is advancing multiple projects in various provinces, including Shandong, Anhui, Heilongjiang, Guizhou, and Yunnan, with over ten reserve projects under negotiation [2] Group 3: Market Trends and Strategies - The company is focusing on integrating traditional culture with cultural tourism, leading to increased market interest in its performance projects [2] - The company is leveraging advanced digital technologies such as VR/AR and holographic projection to enhance the immersive experience for tourists [1] - The real estate sector is showing signs of stability due to supportive policies, and the company is actively working on optimizing its existing properties [2]

Core Insights - The company reported a revenue of 377 million yuan and a net profit of 5.92 million yuan for the first half of 2025, highlighting resilience in its cultural business through the integration of technology and culture [1] Group 1: Cultural Business Development - The company's core performing arts projects maintained stable operations, with significant audience engagement, such as "Impression Dahongpao" hosting 25 performances for nearly 50,000 attendees during the Spring Festival [2] - The project "Impression Mazu" underwent a comprehensive upgrade and introduced an outdoor immersive blessing ceremony, becoming a new cultural tourism landmark [2] - Future plans include expanding into the non-heritage performing arts market in tourist cities, enhancing the cultural tourism ecosystem [2] Group 2: Technological Innovation - The company made breakthroughs in digital cultural tourism, launching the first fully digital cultural project "See You, Dinosaurs" XR Carnival, which attracted over 50,000 visitors in four months [3] - The project has been successfully replicated in Shenyang, demonstrating the commercial value and replicability of digital IPs [3] - The company aims to continue leveraging technology to enhance cultural business competitiveness and develop digital cultural assets [3] Group 3: Asset Management and Strategic Focus - The company is committed to accelerating the disposal of existing assets and focusing on strategic emerging industries and future industries [4] - The real estate sector will not see new development projects, with a focus on optimizing existing assets, achieving nearly 100% occupancy in most commercial projects in Shanghai [4] - The company plans to expedite sales and handovers in the Yanjiao project to generate funds for new growth engines, driving sustainable development [4]

Core Insights - The immersive performance "The God of Dongpo" represents a significant attempt to revitalize cultural tourism in Hainan, addressing issues of homogenization and shallow experiences in the local tourism industry [2][3][4] - The performance has successfully transformed the cultural experience by integrating modern technology and artistic expressions, appealing particularly to younger audiences [3][4][9] Industry Overview - Hainan's cultural tourism sector faces challenges such as a lack of diverse experiences and reliance on traditional offerings like beach entertainment and seafood dining [2] - The region has rich cultural resources, including Dongpo culture, Li and Miao cultures, and marine culture, but many attractions still operate on a superficial sightseeing model [2][4] Performance Impact - "The God of Dongpo" has extended the average visitor stay in the Dongpo Cultural Tourism Area from 1.2 hours to 3.5 hours, indicating a positive impact on visitor engagement [4][5] - The performance has led to a 27% increase in occupancy rates for nearby accommodations, showcasing its economic benefits [4] Cultural Integration - The performance serves as a model for integrating cultural heritage with tourism, moving from a ticket-based economy to a comprehensive experience economy [4][9] - It has created a platform for local cultural co-creation, involving local artists and students in performances, thus enhancing community engagement [4][5] Future Development - The strategy for Hainan's cultural tourism includes expanding immersive experiences, leveraging technology for cultural expression, and fostering cross-industry collaborations [6][8][9] - Plans involve developing new cultural experiences, such as food experiences and interactive installations, to deepen visitor engagement with Dongpo culture [7][8]

文｜新旅界 最近，王潮歌主创的《只有峨眉山·戏剧幻城》宣布暂停演出，让人深感惋惜。 这样的项目从创作到建造，再到开出来之后的日常运营，成本都非常高，是用钱烧出来的"雕塑"，但却 被装进了上市公司峨眉山旅游股份的盘子里，这从一开始就注定是个错误。 王潮歌团队的困境，其实是所有先锋者的宿命：用争议换突破，用亏损买时间。他们像一群赌徒，赌的 是观众十年后还会为沉浸式戏剧买单，赌的是能把这里变成一个文化地标。 但资本市场的赌桌规则不一样：押注必须三局定胜负，最好一把翻盘。 艺术的归艺术，商业的归商业 前几天，《只有红楼梦·戏剧幻城》做了一场开放两周年的直播，谈到投资回报这样的话题时，王潮歌 的逻辑是这样：先保证做出一个好作品，能吸引越来越多的人来，从而获得更多经济收益，也就能给投 资人以不错的回报。但如果这个顺序反过来，先考虑回报，再看做什么样的作品，就错了。 《只有红楼梦·戏剧幻城》两周直播截图 这其实是王潮歌导演的一贯逻辑，做一个项目时她不会先考虑未来的游客量、收益和投资回报，也不会 给出任何业绩承诺，而是全身心投入，负责把项目创作好、呈现好。 也就是说，这样的作品到底能实现怎样的投资收益，更多是依赖投资人自己围 ...

为体现河岸共生的创制理念，配套"情满拉萨"水上夜游项目，沿河两岸创新推出了特色文旅融合产品 《遇见仓央嘉措》藏地诗歌主题餐秀和《唐蕃奇妙夜》沉浸式XR数字演艺空间。这在拉萨开创了集沉 浸式演艺、诗歌主题餐宴、数字演艺空间联动的文旅产品集群，三大文旅产品创意和鸣、水路联动，深 度挖掘藏式文化内涵。 《遇见仓央嘉措》以仓央嘉措的动人诗歌为引，巧妙地连接了诗歌艺术与非遗文化，用艺术科技赋予每 一道菜肴美学与故事。餐秀分为"三大篇章、十三小节"进行体验，通过360度全景数字化视觉技术，让 游客在享受美食的同时，沉醉于拉萨独有的情景表演中，感受雪域浪漫诗意，仿佛穿越时空，与仓央嘉 措进行了一场心灵的对话。 原标题："情满拉萨"系列项目首秀：开启雪域高原文旅新篇章 8月5日晚，华灯初上，拉萨河畔热闹非凡。随着第一艘高原现代科技游船"情满拉萨"悠扬的鸣笛声响 起，它缓缓驶入河心，标志着全球海拔最高的行浸式夜游预热首秀正式拉开帷幕。以"情满拉萨 水上林 卡"主题夜游为首发，拉萨市第一批文旅提升项目璀璨亮相，如同一颗耀眼的新星，点亮了雪域高原圣 地拉萨的文旅新地标。 拉萨市重点项目"情满拉萨"系列项目阵容强大、内容丰富。它由《 ...

Core Viewpoint - The article highlights the innovative integration of technology in cultural performances in Shaanxi, enhancing the audience experience and driving tourism growth in the region [1][2][3]. Group 1: Cultural Performances - Shaanxi's cultural performances, such as "Chang Hen Ge" and "Tuoling Legend," have gained popularity and acclaim, showcasing the region's rich cultural heritage [1]. - The use of advanced technologies like holographic projection, virtual reality, and multimedia effects has transformed traditional performances into immersive experiences [1][4]. - "Chang Hen Ge," which has been running since 2006, exemplifies the successful blend of storytelling and technology, continually updating its technical aspects to maintain audience engagement [3][4]. Group 2: Technological Innovations - The integration of 31 patented technologies, including hidden LED screens and underwater lifting stages, has significantly enhanced the visual and auditory experience of performances [4]. - The introduction of immersive sound technology is planned for future performances, aiming to deepen the audience's emotional connection to the narratives [4]. - The continuous investment in technology upgrades ensures that each performance offers a unique experience, encouraging repeat visits from audiences [4]. Group 3: Smart Tourism Platform - The "You Shaanxi" public service platform has been instrumental in enhancing tourism services, offering over 1,400 ticket products and integrating nearly 1,000 cultural tourism resources [6]. - The platform has achieved a user base of 4.06 million since its launch in August 2020, providing real-time information on cultural performances and facilitating online ticket purchases [6]. - The platform's ability to monitor key performance indicators and analyze user data helps optimize performance scheduling and improve service quality [7].

Group 1 - The core idea of the news is the launch of the "Big Hand in Hand" parent-child discount activity for the performance "Impression West Lake," aimed at increasing accessibility for families during the summer vacation [1] - The performance "Impression West Lake" has become a significant cultural tourism brand for Hangzhou, showcasing the beauty of West Lake and has gained popularity, especially during the summer months with increased audience attendance [1][2] - The discount activity allows one child under 1.5 meters to enter for free with the purchase of an adult ticket for the second show, which runs from July to August, enhancing family participation [1] Group 2 - The "Impression West Lake" performance is a key component of Hangzhou's summer night tourism projects, contributing to the city's reputation as a must-visit destination for night tours [2] - The integration of various night tourism projects, such as boat tours on West Lake, complements the "Impression West Lake" performance, creating a seamless experience for tourists [2] - Industry experts believe that the positive synergy between different cultural tourism projects will further promote the prosperity of night tourism in Hangzhou [2]

Core Viewpoint - Songcheng Performance received a warning letter from the Zhejiang Securities Regulatory Bureau due to accounting errors in its 2022 annual report, leading to significant adjustments in reported profits [1][2]. Group 1: Accounting Errors and Regulatory Actions - The company adjusted its 2022 total profit and net profit downwards by 57.404 million yuan, which represented a decrease of 414.75% and 594.37% respectively from the previously reported figures [1]. - The errors were attributed to issues related to the investment accounting of its associate company, Huafang Group, which faced police investigation, preventing it from providing audited financial results [2]. - The Zhejiang Securities Regulatory Bureau issued a warning letter, marking the company's actions as violations of the disclosure management regulations [1][2]. Group 2: Impact of Huafang Group - Huafang Group's financial troubles led to a significant loss of 155 million yuan and an investment fair value loss of approximately 1.991 million yuan, necessitating corrections in Songcheng's financial statements [2]. - The company recorded an impairment provision of 861 million yuan for its long-term equity investment in Huafang Group due to industry downturns and regulatory pressures [3]. Group 3: Financial Performance - In 2024, Songcheng achieved revenue of 2.417 billion yuan, a year-on-year increase of 25.49%, and net profit of 1.049 billion yuan, marking a substantial turnaround with a growth of 1054.18% [5]. - Excluding the impact from Huafang Group, the adjusted net profit was 1.039 billion yuan, reflecting a 25.24% increase year-on-year [5]. Group 4: Business Model and Revenue Sources - The company's business model combines "theme parks + cultural performances," focusing on live performances as the primary revenue source, which generated nearly 2 billion yuan in 2024 with a gross margin of 60.84% [6]. - The tourism services segment, including light asset output and online ticket sales, contributed approximately 460 million yuan in revenue with a gross margin of 96.52% [6]. Group 5: Recent Developments and Future Outlook - In the first quarter of 2025, despite a significant increase in performance events, revenue only slightly increased by 0.26%, and net profit declined by 2.18% due to increased advertising expenditures [7]. - The company remains focused on its core business and has no immediate plans to diversify into other industries, expressing confidence in its development and industry prospects [5].