Core Viewpoint - The development of the desert melon industry in Minqin County, Gansu Province, has transformed from a small-scale, low-income activity into a significant economic driver, with an annual output value exceeding 2.1 billion yuan and a planting area of 160,000 acres [1][3]. Group 1: Industry Growth and Transformation - The Minqin melon industry has evolved from selling melons by the roadside to a structured market where merchants actively seek to purchase directly from farmers [3][4]. - The county has implemented an industrialization model involving "enterprises + cooperatives + bases + farmers," which has facilitated collective growth and improved sales channels [3][5]. - The establishment of large trading markets has enabled a comprehensive service system for sales, packaging, and logistics, leading to an annual sales volume of 400,000 tons, accounting for over 80% of the county's total production [3][5]. Group 2: Agricultural Innovation and Quality Improvement - The unique natural conditions in Minqin, including high sunlight exposure and specific soil types, contribute to the high quality of melons, characterized by sweetness and crisp texture [5]. - The county has adopted green and organic development practices, extending the supply period of melons throughout the year through various cultivation techniques [5][6]. Group 3: E-commerce and Market Dynamics - The introduction of e-commerce has revolutionized the sales model, allowing for direct sales and a more equitable pricing mechanism for farmers [7][8]. - In 2024, e-commerce sales of melons are projected to reach 60,000 tons, representing 13.5% of total production, with expectations to rise to 192,000 tons (40%) by 2025 [8].

Core Insights - Chang Le watermelon ranks first in the fruit brand value list with a brand value of 4.927 billion yuan, maintaining its position as the top watermelon brand in China for fifteen consecutive years [1] - The event also released a compilation of classic cases celebrating ten years of national fruit brand development, with Chang Le watermelon being the only watermelon brand included [1] - The China Fruit Circulation Association announced the "Fruit Industry Brand Cultivation Plan (2025-2028)," and Chang Le watermelon was successfully selected [1] Group 1 - Chang Le watermelon is renowned for its excellent quality characterized by being early-maturing, thin-skinned, crisp, and sweet, earning the reputation of "Heavenly Dew Beauty, Chang Le Watermelon Sweet" [3] - The county has leveraged its unique volcanic resources and historical agricultural culture to enhance the Chang Le watermelon brand, driving comprehensive upgrades in the watermelon industry [3][5] - The cultivation area for Chang Le watermelon is 160,000 acres, with an annual production exceeding 600,000 tons and a production value surpassing 2 billion yuan [3] Group 2 - Chang Le County has pioneered various cultivation techniques, including seedless watermelon cultivation and grafting, which have been adopted nationwide [5] - The county has hosted events like the Chang Le Watermelon Festival and watermelon competitions to promote the brand and integrate cultural elements, enhancing the brand's market presence [7] - These initiatives have significantly increased market share and brand influence, translating the brand's premium effect into sustained income growth for farmers [7]

Core Viewpoint - The introduction of the BLOF ecological planting technology by Baiguoyuan is expected to significantly enhance the quality and sustainability of the Xitian melon industry in Guangling County, leading to increased farmer income and the development of related industries [1][3]. Group 1: Industry Development - Guangling County has optimal conditions for Xitian melon cultivation, including an average of nearly 2800 hours of sunlight per year and a soil selenium content 1.8 times the national standard [3]. - The traditional Xitian melon industry faced challenges due to extensive "nomadic" farming practices, leading to soil degradation and pest issues when the same land was used for more than two consecutive years [3]. - The establishment of a large-scale year-round planting base using BLOF technology aims to improve the soil ecosystem and enable sustainable cultivation of Xitian melons [3]. Group 2: Economic Impact - The Xitian melon industry has already facilitated the development of nearly 100,000 acres of agricultural bases and has helped over 5,000 households achieve stable income growth [3][4]. - The BLOF technology has been successfully implemented in other key fruit production areas such as Ningxia, Jiangsu, and Yunnan, promoting a model of government-business cooperation for rural revitalization [4]. - The introduction of BLOF technology in Ningxia is projected to increase local farmers' income by 500 to 1,000 yuan per acre, demonstrating a sustainable model for ecological assistance to farmers [4]. Group 3: Future Prospects - The "Guangling model" of government and market collaboration is expected to be replicated across various core production areas for Xitian melons nationwide [4]. - Baiguoyuan's founder emphasized the importance of focusing on all key elements of the industry chain to achieve synergistic development [4].

Core Insights - The drought conditions in Gansu's Minqin County have led to the development of a unique industry centered around honeydew melons, which are currently in season and being sold at local markets [1][12]. Industry Overview - The honeydew melon market in Minqin is vibrant, with local farmers and external merchants actively participating in the market from early morning until noon during the harvest season [1]. - There are various types of honeydew melons available, including white, yellow, and green varieties, with some being as sweet as lychee [3][5]. Product Characteristics - Quality selection of honeydew melons involves assessing their appearance, size, and texture, with ideal melons being symmetrical and free from blemishes [5]. - The local honeydew melon varieties include: - Yellow-skinned red-fleshed melons with a nearly 50-year cultivation history, known for their delicate texture and crisp taste [5]. - A type of Hami melon that is oval-shaped and has a crunchy texture, preferred for salads [6]. - White-skinned green-fleshed melons with a high sugar content, reaching up to 20% [7]. - Late-maturing varieties such as Yujinxiang and Huanghe Mi [9]. Culinary Uses - Honeydew melons are not only consumed as fruit but also used in traditional dishes like "melon soaked bread," where the soft melon complements dry bread, enhancing the flavor [10]. - Other popular local dishes include honeydew milkshakes and honeydew salads, showcasing the versatility of the fruit [10]. Sales and Distribution - The market experiences significant activity, with nearly 1,000 trucks trading honeydew melons daily, reaching sales of up to 3,000 tons per day during peak times [12]. - The sales network includes both offline transactions and online platforms, with live streaming sales contributing significantly, achieving daily sales of 2,000 to 20,000 orders per session [14]. - Minqin honeydew melons are distributed across more than 20 provinces in China, indicating a broad market reach [14]. Economic Impact - The honeydew melon industry has created various job opportunities, including professional melon selectors, logistics workers, and online influencers, contributing to local economic growth [16]. - The total planting area for honeydew melons in Minqin County has reached over 160,000 acres, with an expected total yield of 510,000 tons, establishing it as a pillar industry for local income generation [16].

Core Viewpoint - The event held on July 24 in Shanghai marked the launch of the 2025 season for Zhongwei selenium sand melons, showcasing the brand's development and aiming to enhance its market presence in Shanghai [1][2]. Group 1: Industry Overview - Zhongwei selenium sand melon is a benchmark for Ningxia's characteristic agriculture, benefiting from unique gravel soil in the Shapotou District, which provides natural selenium advantages for cultivation [1]. - The planting area of Zhongwei selenium sand melon accounts for over 60% of the region's open-field sweet melon cultivation [2]. Group 2: Production and Economic Impact - In 2024, the planting area for Zhongwei selenium sand melon reached 427,000 acres, with a total output of 1.1 million tons and a production value of 1.837 billion yuan, benefiting nearly 11,000 farmers in the surrounding area [2]. - The average income increase for melon farmers exceeded 100,000 yuan [2]. - The planting scale is expected to expand to 469,500 acres in 2025, with an anticipated output of 1.15 million tons [2]. Group 3: Market Expansion - The partnership with 50 "Xiangbala" fruit stores in Shanghai signifies a significant step in enhancing the brand influence of Zhongwei selenium sand melon in the Shanghai market [2]. - This initiative is part of a broader strategy for high-quality agricultural products from Ningxia to expand into new markets [2].

Group 1 - The event for the 2025 Zhongwei Selenium Sand Melon marketing and sales connection was held in Zhongwei City, Ningxia, focusing on promoting the local brand and establishing connections with major retailers and e-commerce platforms [1] - The event included the awarding of certifications to 32 direct stores, 37 gold medal sellers, and 11 excellent e-commerce platforms, along with a signing ceremony for production and sales agreements [1] - Zhongwei City has developed a unique industrial revitalization path under the "Six New, Six Special, Six Excellent + N" industrial layout, leveraging its selenium-rich land and establishing a quality safety traceability system for the Selenium Sand Melon [1] Group 2 - Zhongwei City is the only region in Ningxia developing the Selenium Sand Melon industry, with over 100 production and operation entities established [2] - In 2024, the city planted 427,000 acres of Selenium Sand Melon, yielding 1.1 million tons and generating a total output value of 1.837 billion yuan, with an average increase in income of 106,500 yuan per household [2] - For 2025, the planting area is expected to increase to 469,500 acres, with 79 production and sales agreements signed with cities like Beijing and Shenzhen, amounting to a pre-sale value of 438 million yuan [2]

Group 1 - The 19th Hami Melon Festival and the 3rd Hami Melon Industry High-Quality Development Conference were held in Hami City, Xinjiang, featuring a theme of "There is a kind of sweetness called Hami" [1] - The festival included over 40 cultural and tourism activities across 8 sub-venues, focusing on five themes: joy of melons, taste of melons, art of melons, love of melons, and gifts of melons [1] - The event highlighted the latest technological achievements and development reports in the Hami melon industry, including the announcement of the "Taste Xinjiang" brand list and the certification of the first batch of melon selectors [1] Group 2 - The cooperation between Henan Province and Hami City has strengthened, with significant procurement contracts signed during the conference, amounting to tens of millions of yuan [2] - Agricultural experts from Henan Province presented the latest cultivation and testing technologies at the conference, enhancing the agricultural collaboration between the two regions [2]

Core Insights - The introduction of two new melon varieties, "Guanlu 16" and "Guanlu 20," is expected to enhance the sweet melon industry in Liaoning province, showcasing high sugar content and improved yield [1][2] - The cultivation method for these new varieties is simplified, requiring fewer plants per acre and significantly reducing labor costs, which could attract more farmers to adopt these innovations [1][2] Group 1: New Varieties and Their Features - "Guanlu 16" and "Guanlu 20" have an average yield of 7 to 8 melons per plant, with an average weight of 520 grams and sugar content exceeding 15% [1] - The new varieties are characterized by their dry flesh and storage durability, making them more appealing for both farmers and consumers [1][2] Group 2: Cultivation Techniques - The new cultivation method allows for only 1,000 plants per acre, compared to the typical 2,500, resulting in a 70% reduction in seedling costs [1] - The technique involves minimal pruning, which saves approximately 70% of labor during the growth cycle, making it easier for farmers to manage [1][2] Group 3: Market Impact and Adoption - The successful trial of these varieties has led to increased interest among local farmers, with one farmer reporting a yield increase of 33% compared to other varieties [2] - The varieties have been registered for non-main crop variety registration, indicating a formal recognition and potential for broader market adoption [2]

Core Insights - The article highlights the transformation of the honeydew melon industry in Liuhu Town, Gansu Province, into a leading industry for increasing income and promoting rural revitalization through technological empowerment, ecological optimization, and brand upgrading [1]. Group 1: Industry Development - The honeydew melon industry in Liuhu Town has been prioritized for development, with a planting area expanded to 1,500 acres, expecting a yield of 4,800 tons by 2025, generating a revenue of 12 million yuan and creating over 3,000 jobs [2]. - The industry has established a complete supply chain that includes seedling cultivation, planting, sorting, and storage, effectively turning barren land into productive agricultural land [2]. Group 2: Technological Innovation - The introduction of over 20 new honeydew melon varieties annually, with five high-quality varieties being promoted, has significantly improved the quality and yield of the melons, achieving a sugar content of around 17% [3]. - The establishment of a "Honeydew Technology Academy" has integrated resources from universities and research institutions, enhancing the digital and intensive transformation of agriculture [4]. Group 3: Training and Support - The local agricultural service center has trained over 500 farmers annually and developed 30 local technical experts, facilitating the transition of farmers into "technical managers" [4]. - The integration of an "Internet + Agriculture" platform has expanded sales channels and improved brand influence through online technical guidance and promotional events [4].

Core Viewpoint - The article highlights the significant contributions of Ding Weihong, an agricultural expert from Ningbo, Zhejiang, who has dedicated over a decade to improving melon cultivation techniques in Kuqa, Xinjiang, leading to increased yields and farmer income [1][10]. Group 1: Training and Education - Ding Weihong conducts technical training sessions for local farmers, focusing on sweet melon cultivation techniques, with a recent session attended by over 60 villagers [2][4]. - He addresses specific farmer inquiries regarding cultivation issues, providing tailored advice on fertilizer management and pruning techniques [4][5]. - The training sessions have evolved over the years, with initial skepticism from local farmers transforming into acceptance as they witness improved crop quality [4][6]. Group 2: Agricultural Impact - The area under cultivation for the "Ning Sweet No. 5" melon has expanded to 5,000 acres, resulting in over 15 million yuan in increased income for local residents [7]. - Ding Weihong emphasizes the importance of maintaining optimal temperature and humidity conditions for melon growth, advising farmers on practical measures to improve their yields [5][9]. - The introduction of standardized cultivation practices is a key focus, as only 20% of the melons currently meet quality standards, indicating room for improvement [9]. Group 3: Institutional Support and Recognition - The Zhejiang Provincial Aid to Xinjiang Command has established a system to facilitate the work of agricultural experts like Ding, encouraging more specialists to contribute to local agriculture [9][10]. - Ding Weihong has received recognition for his efforts, including the "2024 Development and Construction of Xinjiang Medal," reflecting both institutional acknowledgment and local appreciation for his contributions [10].