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品牌国际化步入新篇章 2025中国制造之美启动
Group 1 - The "2025 China Manufacturing Beauty" annual selection has been officially launched by Focus Technology's MIC International Station, themed "Play Together," aiming to enhance the internationalization of Chinese manufacturing brands [1] - The initiative will deepen the brand internationalization strategy by collaborating with international design organizations, trade associations, and global buyers to promote innovation in product design and production [1] - The "MEI Awards" brand logo will be globally authorized and co-branded to empower Chinese manufacturing enterprises across the entire production and marketing chain [1] Group 2 - The "MEI Awards" logo will help award-winning products reach end consumers through various retail channels, including Amazon, Douyin, Tmall, and JD.com [2] - The global launch of the award-winning "MEI Awards" product, the Picasso pen, at the 2025 Osaka World Expo marks a significant milestone in the brand's internationalization efforts [2] - The company has strengthened its online and offline marketing strategies, showcasing award-winning products at major international exhibitions to highlight the appeal of Chinese brands [2] Group 3 - The selection process will optimize the support system for Chinese enterprises going global, allowing successful participants to enter a "global procurement resource matching database" [3] - Award-winning companies will have opportunities to engage directly with global buyers through various platform-organized events, enhancing their market presence [3] - Award-winning products will receive authorization for the "MEI Awards" logo, further increasing brand influence [3]
中国顶尖视觉设计师夏江南Charley Xia担任D&AD黄铅笔奖2025国际评审
Sou Hu Wang· 2025-05-07 10:56
Core Insights - The appointment of Charley Xia as an international judge for the 2025 D&AD Awards signifies the rise of Chinese creative design on a global stage, blending Eastern aesthetics with contemporary expressions [1][30] - D&AD is recognized as the "Oscar" of the creative industry, promoting fairness and sustainability in global creative sectors [3] - Charley Xia's extensive accolades and roles highlight his influence and contributions to the international design community [6][9] Group 1: Charley Xia's Contributions - Charley Xia has received over 100 international awards, including D&AD pencils and Clio awards, showcasing his significant impact in the design field [6] - His recent collaboration on the project "Tang Dynasty Ladies" won the only global pencil award in the art direction category at the 2023 D&AD, setting a historical record for the China region [9] - Xia's team focuses on brand internationalization strategies, integrating local cultural elements with international aesthetics to enhance brand recognition [25][28] Group 2: Industry Implications - The increasing presence of Chinese designers on international platforms is expected to foster a new wave of creativity, merging Eastern and Western design philosophies [30] - Xia emphasizes the importance of cultural confidence and contemporary language in interpreting traditional values for global markets [28] - The future of Chinese design is seen as a bridge to showcase the contemporary vitality of Chinese culture to the world [30]
新加坡政府帮助企业应对关税压力
Jing Ji Ri Bao· 2025-05-02 22:09
Core Viewpoint - The recent increase in tariffs by the United States has significantly impacted Singapore's economy, prompting the government to implement a series of systematic policies to help businesses adapt to the challenges posed by the changing global trade landscape [1] Group 1: Government Initiatives - The Singapore government has established an Economic Resilience Taskforce led by Deputy Prime Minister Gan Kim Yong, which includes ministers from various departments and representatives from the business sector and labor unions [1] - The taskforce has three sub-groups focusing on information sharing, immediate challenges, and long-term strategic planning to enhance resilience and sustainable development in the economy [1] Group 2: Financial Support Measures - New corporate assistance measures have been introduced, including a tax deferral policy allowing businesses to extend tax payment deadlines by 6 to 12 months, alleviating cash flow pressures [2] - A wage subsidy program provides up to 40% of monthly salary costs for key industries affected by tariffs, helping companies like Singapore Airlines maintain operations and avoid large-scale layoffs [2] - The government is also using sovereign wealth funds to support financing guarantees for small and medium-sized enterprises, facilitating access to low-interest loans [2] Group 3: Market Expansion and Cooperation - The government aims to reduce reliance on the U.S. market by hosting international trade fairs, such as the "Asia Trade Connect," attracting over a thousand buyers from countries like China, India, and the Middle East [3] - The food company "Ocean Group" secured a long-term supply agreement with Vietnam's largest supermarket chain, projecting a 37% year-on-year sales increase in Southeast Asia for 2024 [3] - Singapore is accelerating the development of its free trade agreement network, with an upgraded agreement with ASEAN countries expected to reduce average tariffs on electronic products by 7.5%, lowering logistics costs for local semiconductor firms by 15% [3] Group 4: Industry Upgrading and Innovation - The government has established a Digital Transformation Fund to provide financial subsidies and technical support, enhancing production efficiency and product quality for businesses [4] - Companies adopting industrial IoT and AI technologies can receive up to 50% subsidies for equipment purchases, improving their competitiveness in high-end manufacturing [4] - Collaborations between universities and research institutions are being strengthened to promote the commercialization of technological advancements, such as new biomedical materials developed in partnership with Nanyang Technological University [4] Group 5: Policy Service System - Relevant government departments are enhancing tracking and research on U.S. tariff policies, providing timely updates to businesses on policy changes and market dynamics [5] - The Singapore Enterprise Development Agency has launched a "Tariff Intelligence Alert Platform" that uses AI to analyze U.S. tariff changes, issuing over 1,200 risk assessment reports [5] - A 24-hour multilingual consultation hotline has been established, along with expert service teams, to offer tailored solutions and advice to businesses facing tariff-related challenges [5]
90后女生服务几百个品牌,“即使年销6亿元,也有要补的短板”
Sou Hu Cai Jing· 2025-04-28 23:38
"当一个品牌门店的空间体验感很好,门头很显眼,消费体验也很好的时候,大家就会开始关注这个品 牌的文化,比如墙面上是否有一些好玩的文案,手里的小包装是否有质感。换句话说,当一个行业大部 分品牌都来找我们更新设计的时候,就意味着这个行业已经非常'卷'了。"展开设计的创始人梁门总 结。 在从业的10年时间里,梁门通过设计师这一职业见证了许多行业的起落。 在杭州线下餐饮最火的那几年,随便一个商场开业,餐饮楼层中有一半的店铺装修设计都出自她的团 队。2020年疫情暴发之后,线下市场的停滞又推着她转到了线上,以前开餐饮店的老板开始出速食产 品,零食饮料市场迎来大爆发。 梁门 在学画画的那些年里,梁门慢慢意识到她在创作上并没有太大的天赋,反而对产品设计有更强的感知 力。2015年,她一个人用一台电脑就开起了设计公司,那时候的她还不知道,她的职业轨迹也和杭州甚 至是整个中国消费市场的起伏重叠在了一起。 她给餐饮门店做品牌形象,设计包装和海报,用品牌形象和视觉去传达合适的理念,同时餐饮人也在教 她行业的运行规律。 这些年来,她的业务范围越来越广泛,从线下到线上,从餐饮到美妆,从老牌国货到新锐消费品,她服 务过几百个品牌。但在梁 ...