证券代码：603908 证券简称：牧高笛 公告编号：2025-028 牧高笛户外用品股份有限公司 关于为控股子公司提供担保的进展公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： ? 担保对象及基本情况 浙江牧高笛户外用品有限公司（以 被担保人名称 下简称"浙江牧高笛"） 本次担保金额 8,000.0 万元 担保对 象 实际为其提供的担保余额 11,508.87 万元 是否在前期预计额度内 ?是 □否 □不适用：_________ 本次担保是否有反担保 □是 ?否 □不适用：_________ ? 累计担保情况 ?对外担保总额超过最近一期经审计净资产 □对合并报表外单位担保金额达到或超过最 近一期经审计净资产 30%的情况下 ?对资产负债率超过 70%的单位提供担保 其他风险提示（如有） 无 本次担保金额在已经审议的年度担保额度范围内，无需再提交公司董事会或 股东大会审议。 二、被担保人基本情况 一、担保情况概述 （一）担保的基本情况 股子公司浙江牧高笛向中国光大银行股份有限公司宁波分行申请 8,000 万元 ...

Group 1 - The stock price of Shuangqiang Technology closed at 24.17 yuan on August 4, 2025, reflecting a 1.17% increase from the previous trading day [1] - The company's market capitalization is 1.74 billion yuan, with a trading volume of 39 million yuan and a turnover rate of 2.41% on the same day [1] - Shuangqiang Technology's main business includes household light industry and outdoor camping, with products such as tableware, kitchenware, and outdoor goods [1] Group 2 - As of July 31, 2025, the number of shareholders increased by 69 to 9,510, with an average holding amount of 165,900 yuan per shareholder [1] - From May 30 to July 31, 2025, the number of shareholders grew by 14.02% [1] - The company's circulating share capital is 66.9966 million shares, with an average of 7,045 shares held per shareholder [1] Group 3 - On August 4, 2025, the net inflow of main funds was 4.9108 million yuan, with a cumulative net inflow of 6.1592 million yuan over the past five days [1]

Group 1 - Nordisk, a Danish outdoor brand, is entering the Chinese market through a joint venture with K2 Group and Black Ant Capital, with plans to open its first stores by the end of the year [1] - The rise of Nordic outdoor brands in China is attributed to the booming outdoor sports market, with several brands like Haglöfs, Norrøna, and 66°North also planning to expand [1][3] - Nordic brands share a high-end positioning, focusing on performance, technology, and sustainability in their products, while maintaining a cautious marketing and channel expansion strategy [1][4][11] Group 2 - Nordic brands emphasize extreme performance, lightweight design, and unique technologies, catering to outdoor enthusiasts' desire for high-quality gear [5][4] - The design philosophy of Nordic brands incorporates natural elements, trendy colors, and minimalism, reflecting their cultural heritage and outdoor lifestyle [7][9] - Environmental sustainability is a core principle, with many brands using recycled materials and promoting repair and recycling initiatives [11][14] Group 3 - Marketing strategies of Nordic brands focus on maintaining a "cool" image, avoiding celebrity endorsements, and leveraging social media for engagement [14][15] - Partnerships with experienced local distributors like Sanfu Outdoor and Tobo are crucial for Nordic brands to navigate the Chinese market effectively [19][20] - The collective presence of Nordic brands in China creates a "group advantage," establishing a perception of high-end outdoor products among consumers [23] Group 4 - Despite current success, Nordic brands face challenges such as resource competition among distributors and increasing market saturation from both international and domestic brands [24][26] - The similarity in product design and positioning among Nordic brands may lead to a dilution of brand identity and increased competition [26][27] - The rise of domestic outdoor brands, which are becoming more competitive in the high-end market, poses a significant challenge to Nordic brands [27][29]

Core Viewpoint - The outdoor brand competition is intensifying, with Mount Everest becoming a key battleground for brands to showcase their reliability and technical barriers through extreme challenges [2][5]. Market Overview - The global outdoor equipment market is projected to reach $26 billion in 2024, with a compound annual growth rate (CAGR) of 5.83% over the next five years [2]. - The Chinese outdoor products market is expected to grow from 215 billion yuan in 2024 to 270 billion yuan by 2026 [2]. Brand Strategy - Climbing Mount Everest serves as a powerful marketing tool, establishing a strong perception of professionalism among consumers, even if few actually climb the mountain [5]. - Brands like Camel and Kailas have engaged in significant sponsorships and events related to Everest, enhancing their visibility and credibility [5][6]. Consumer Insights - Nearly 90% of outdoor enthusiasts report participating in outdoor activities monthly, with a significant increase in interest in hiking and trekking [9][10]. - The average annual spending of outdoor enthusiasts ranges from 2,000 to 5,000 yuan, indicating a robust consumer base [10]. Industry Trends - The trend towards "light outdoor" and urban outdoor apparel is growing, as brands aim to cater to a broader audience beyond extreme sports enthusiasts [8][10]. - There is a need for differentiation among domestic brands, as they compete with established international brands that have built trust and a loyal customer base over the years [10].

Core Viewpoint - The article discusses the growth of the fishing economy in China, highlighting the increasing participation of young people in fishing activities and the emotional value associated with fishing as a form of stress relief and leisure [5][6][49]. Market Overview - As of now, there are approximately 140 million active anglers in China, defined as those who participate in fishing at least four times a year, indicating a significant market potential [5]. - The fishing tackle market in China has grown from 23.4 billion yuan in 2018 to 31.8 billion yuan in 2023, with a compound annual growth rate (CAGR) of 6.3%. It is projected to reach 33.8 billion yuan in 2024, with a CAGR of 7.3% [21]. Company Spotlight: Lexin Outdoor - Lexin Outdoor is the largest fishing gear manufacturer in China and globally, holding market shares of 28.4% and 23.1% respectively. The company has rapidly grown since its establishment in 2007, focusing on fishing equipment [23]. - Lexin Outdoor has a diverse product range, catering to various fishing environments and styles, and aims to enhance user experience through comfort and convenience [25][26]. Brand Development Strategy - Lexin Outdoor has recognized the need to develop its own brand to capture a larger share of the domestic market, having previously relied heavily on OEM (Original Equipment Manufacturer) business, which constitutes over 90% of its revenue [40][41]. - The company has acquired the UK brand Solar Tackle to enhance its brand portfolio and is focusing on expanding its presence in the European market while planning to introduce its brand to the Chinese market [41][42]. Consumer Trends - The fishing demographic is shifting, with 46% of anglers aged between 25 and 44, indicating a younger audience is increasingly engaging in fishing activities. This trend is driving demand for stylish and personalized fishing gear [39]. - The emotional aspect of fishing is becoming a significant factor in consumer purchasing decisions, with products designed to enhance the fishing experience and reflect personal identity [48][51]. Social Media Influence - The rise of social media platforms has transformed fishing into a popular topic, with significant engagement in sharing experiences, tips, and product reviews, thus creating a vibrant community around fishing [7][14][43].

Investment Rating - The report maintains a "Positive" investment rating for the outdoor industry [11]. Core Insights - The rise of outdoor sports in China is driven by economic development, improved infrastructure, and increased leisure time, with the industry expected to continue double-digit growth over the next five years [4][8][21]. - The outdoor industry in China is currently in a high-growth phase, with significant potential for expansion compared to developed markets like the US and Japan [8][32]. - The market is characterized by a high concentration of mid-to-high-end brands, with opportunities for new niche brands to emerge as the market diversifies [9][32]. Summary by Sections Economic Factors Influencing Outdoor Development - Economic growth, infrastructure improvements, and increased leisure time are critical drivers for the outdoor sports sector [21]. - The outdoor industry in China has room for growth as its economic development level and leisure time still lag behind that of the US and Japan [21]. Growth and Market Dynamics - The outdoor market in China is experiencing a resurgence post-2020, following a period of stagnation due to inventory issues from 2015 to 2020 [8][39]. - The outdoor apparel market is projected to grow significantly, with a compound annual growth rate (CAGR) of 23% expected until 2024 [51]. - The outdoor apparel market in China is expected to reach 416 billion RMB by 2024, with further growth anticipated through 2029 [56]. Market Structure and Brand Landscape - The outdoor apparel market is currently dominated by high-end brands like Arc'teryx and Descente, while e-commerce brands focusing on cost-performance are also gaining traction [9][32]. - The outdoor apparel segment remains the largest within the outdoor products category, indicating strong consumer preference [48]. - The report highlights a trend of blending outdoor activities with traditional sports, leading to the emergence of new brands and products [9][32].

Core Viewpoint - The outdoor sports market in China is experiencing rapid growth, with significant investments flowing into domestic brands, raising questions about sustainability and long-term viability in a competitive landscape [5][6][19]. Group 1: Market Dynamics - The outdoor sports market in China reached a scale of 248 billion yuan in 2022, with a year-on-year growth of 15.8%, and is expected to exceed 400 billion yuan by 2025 [7][19]. - The participation in outdoor activities has surged, with 400 million people engaging in various outdoor sports by the end of 2021, indicating a shift in lifestyle and consumer behavior [7][8]. - Major brands like Pelliot have shown explosive growth, with revenue increasing from 379 million yuan in 2022 to 1.766 billion yuan in 2024, reflecting a compound annual growth rate of 115.86% [5][6]. Group 2: Brand Positioning and Strategy - Domestic brands are striving to emulate the success of industry leaders like Anta, which reported a revenue of 70.826 billion yuan in the previous year, and has expanded its portfolio through acquisitions of high-end outdoor brands [6][21]. - Brands such as Pelliot and Kailas are focusing on developing signature products, with Pelliot's jackets contributing over 80% of its revenue [10][11]. - The pricing strategy among top domestic brands has seen an increase of 25% to 65% over the past year, indicating a shift towards premium positioning [19][20]. Group 3: Challenges and Opportunities - Despite the growth, domestic brands face challenges in achieving high brand equity compared to international counterparts, often being labeled as "domestic alternatives" [16][18]. - The marketing expenditures for brands like Belliot have surged, with advertising costs rising from 68.71 million yuan in 2022 to 359 million yuan in 2024, highlighting the financial strain of customer acquisition [15]. - The outdoor market in China is still in its early stages compared to developed countries, with a penetration rate of only 2%, suggesting significant room for growth and innovation [21][22]. Group 4: Consumer Trends - The shift in consumer preferences towards lightweight and experiential outdoor activities is reshaping the market, with a focus on design and fashion becoming as important as functionality [23][24]. - The concept of "Chinese-style outdoor" emphasizes participation and enjoyment rather than extreme challenges, which aligns with the evolving lifestyle of consumers [23][24]. Group 5: Future Outlook - The future of the outdoor economy in China may not lie in merely replacing international giants but in fostering domestic innovation and iteration [24]. - Brands that can effectively balance quality, marketing, and consumer engagement are likely to thrive in this burgeoning market [24].

Core Viewpoint - The company is developing a lower limb exoskeleton product that integrates multi-modal sensors and intelligent algorithms to enhance user experience in outdoor activities and assist special populations [1] Group 1 - The exoskeleton product is designed based on ergonomic principles, allowing it to automatically recognize user movement states and switch assistance modes [1] - The primary applications of the product include high-intensity outdoor sports and assistance for specific user groups [1] - The company aims to continuously explore and integrate advanced safety technologies to provide comprehensive and reliable safety guarantees for outdoor enthusiasts [1]

Core Viewpoint - The company is developing a lower limb exoskeleton product that integrates multimodal sensors and intelligent algorithms to enhance user experience during high-intensity outdoor activities and assist special populations [2] Group 1 - The exoskeleton product is designed based on ergonomic principles, allowing it to automatically identify user movement states and switch assistance modes [2] - The company aims to continuously explore and integrate advanced safety technologies to provide comprehensive and reliable safety guarantees for outdoor enthusiasts [2]

Group 1 - The company has not established a partnership with Yajiang Group for outdoor products as of July 31 [2] - The company has launched a variety of outdoor products since 2022, including bone-free inflatable tents, inflatable sofas, inflatable mattresses, outdoor tables and chairs, and canopies [2] - The company plans to continue monitoring market opportunities and expand its market share in the future [2]