Core Insights - The shift in overseas user focus from platform advertising to trusted bloggers and niche websites highlights the potential of affiliate marketing in tapping into global markets [1] - The traditional advertising model is becoming obsolete due to rising costs and declining conversion efficiency, necessitating a more integrated marketing strategy for global growth [2] Group 1: Marketing Challenges - Outbound brands face a new environment where the rules have changed, with AI reshaping industry logic and altering growth paths [2] - The decline of third-party cookies and changes in privacy policies by tech giants like Apple and Google have significantly reduced advertising precision and effectiveness [2] - Many outbound brands, especially small to medium-sized digital enterprises, lack the capability to establish marketing and distribution channels in target markets [2][3] Group 2: Successful Transformation - A specific smart E-Bike brand overcame traditional marketing challenges by adopting affiliate marketing, which allowed them to bypass lengthy sample sending processes and improve media engagement [4] - By utilizing the PartnerBoost platform, the brand restructured its promotional model, resulting in a 51% increase in sales and an advertising return on investment exceeding four times [4] Group 3: Advantages of Affiliate Marketing - The CPS (Cost Per Sale) model aligns the income of affiliates directly with sales, ensuring mutual benefits and reducing the likelihood of disengagement [6] - Affiliates excel at converting digital content into high-conversion materials, streamlining the collaboration process and enhancing overall efficiency [7] - The PartnerBoost platform enables precise tracking of orders and conversion performance, allowing for data-driven decision-making and risk management [8] - The platform's professional ecosystem enhances collaboration by integrating extensive media resources and standardizing processes for transparency and efficiency [9] Group 4: Efficient Collaboration Pathways - A shift in mindset is necessary, focusing on sales conversion rather than mere exposure, with an emphasis on identifying partners who can drive sales [10] - High-quality visual assets and clear product information are essential for effective collaboration with professional media [10] - Continuous monitoring of conversion data allows for timely adjustments in budget allocation and resource optimization, ensuring a rational choice in competitive cross-border e-commerce [10]

□ 本报记者 刘言 张苏宁 邓宇轩 跨境电商作为数字经济时代兴起的新型贸易模式，正日益成为推动民营企业转型升级、拓展国际市场的 重要引擎。省人大代表、扬州市江都区邵伯镇艾菱村村委会第一主任沈传定建议，构建系统化支撑体 系，推动跨境电商健康发展。 沈传定建议，设立省级跨境电商发展基金，重点支持海外市场拓展；银行开发"跨境电商专项贷款"产 品，提高中小跨境电商企业授信额度；在综合试点区域设立"跨境电商税务服务中心"，针对性解决跨境 电商退税机制问题。同时，要为跨境企业构建起全方位的知识产权保护网，鼓励企业积极拥抱技术变 革。 ...

最近刷手机的朋友大概率刷到了人民币升值的消息，可不少人看着"6.9533""上调75个基点"这些数字，心里直犯嘀咕："这到底啥意思？我手里的钱是不是真 的变值钱了？" 不管是计划春节出境旅游的小夫妻、孩子要出国留学的家长，还是喜欢海淘的年轻人，甚至是手里有理财的普通老百姓，都在悄悄关心这事 儿。 毕竟汇率这东西看着抽象，实则和咱的钱包息息相关——换外币能多换点、买进口货能省点、就连股市基金都可能跟着受影响。 2月4日，中国外汇交易中心最新数据显示，人民币兑美元汇率中间价报6.9533，较前一交易日上调75个基点，一举升破6.96关键关口，创下2023年5月以来的 强势表现。 一、先搞懂：75点跳涨意味着啥？换钱能省多少钱？ 可能有人觉得"上调75个基点"没啥概念，咱先把账算明白，这可是真金白银的差别！2月4日人民币兑美元中间价是6.9533，也就是说1美元能换6.9533元人民 币，而前一天还是6.9608，看似不起眼的0.0075的变化，换钱时差别可不小。 咱举几个最常见的例子： - 计划去美国旅游的朋友，换1万美元零花钱，按前一天的汇率得花69608元，2月4日换只需要69533元，直接省了75元；要是换 ...

为把握时代机遇、回应发展需求，我市精心打造了泰兴跨境电商创新服务中心。中心为企业提供从市场洞察、数字营销到智能履约、跨境金融的 全链路数字化解决方案，助力企业降低出海成本、有效管控经营风险、全面提升国际竞争力，让更多"泰兴优品"走向世界、绽放光彩。我市商 务、税务、金融、海关等部门将通过驻场服务与线上联动相结合的方式，协同推进监管创新、政策集成与流程优化，真正实现"数据多跑路，企业 少跑腿"。 声明："商务泰州"公众号所使用的文章、图片及音乐属于相关权利人所有，因客观原因，如存在不当使用的情况，敬请相关权利人随时与我们联 系及时处理。 当前，全球贸易格局正经历深刻演变，跨境电商日益成为连接国内国际双循环、推动世界经济互联互通的重要纽带。我市产业基础扎实、特色鲜 明，乐器、叉车、特氟龙制品、体育用品等产业集群优势突出，孕育了一批细分领域的"隐形冠军"，已成功打造两个国家级外贸转型升级基地， 外贸出口规模持续位居泰州前列。 为积极响应国家数字经济发展战略，抢抓跨境电商发展新机遇，2月4日上午，我市跨境电商创新服务中心在泰兴高新区正式揭牌，将进一步推 动"泰兴制造"品牌出海、畅行全球。泰州市商务局局长耿晓利，我市市 ...

药品通关时长压缩至1小时以内、提供7×24小时预约通关、京津冀地区次日达……天竺综保区2025年实现进出口1197.93亿元，其中进口位列全国综保区第 六。2月4日，北京商报记者在天竺综保区走访发现，区内持续深化"保税+"业态模式，现已形成医药、文化、加工制造、科研创新等多个特色产业。 作为北京地区首家综合保税区，天竺综保区依托"自由贸易试验区+服务业扩大开放综合示范区+综合保税区"三区叠加等优势，推动着跨境贸易便利化，吸 引高端产业集聚并促进服务业开放。 为满足国内消费者"全球购"需求，天竺综保区内形成了以"王府井全球购"为代表的"保税+电商"业态。"王府井全球购"是北京王府井免税品数字零售有限责 任公司的自建跨境电商平台，于2023年1月1日正式运行，中心仓位于天竺综保区。其线下零售店采用"保税展示+线下体验+线上下单"的业务模式，消费者 当天下单，仓库当天打包，京津冀地区可实现次日达。 王府井免税品数字零售有限责任公司物流与供应链管理部总监张玉介绍，在天竺海关的支持下，"王府井全球购"能发挥跨境电商优势，为消费者提供更多商 品选购渠道，触及更多元化的客群。以玫瑰汾酒为例，过去消费者很难购买主要面向海外销 ...

Group 1 - The APEC first senior officials' meeting is taking place in Guangzhou, marking the beginning of the "China Year" for APEC, which will last until October 10 [1] - By 2025, China's trade with APEC members is projected to reach 26.29 trillion yuan, accounting for 57.82% of China's total foreign trade, with a 39.4% increase during the 14th Five-Year Plan period [1] - China's trade with emerging APEC members, including ASEAN, Latin America (Peru, Mexico), and Central and Eastern Europe, is growing rapidly, supported by the Belt and Road Initiative [1] Group 2 - In 2025, China's exports of high-tech products to APEC members are expected to reach 4.63 trillion yuan, with a year-on-year growth of 8.1%, including significant increases in lithium-ion batteries, photovoltaic products, and electric vehicles [3] - Imports from APEC members are primarily in energy, agricultural products, semiconductor equipment, and precision instruments, with notable growth in machinery and high-tech products [3] Group 3 - Nearly half of China's exports to APEC members consist of intermediate goods, indicating a stable "China production - APEC assembly - global sales" supply chain, with a shift towards "R&D + manufacturing + services" [5] - The rapid growth of cross-border e-commerce exports and the dual drive of digital and green trade are emerging as new growth points [5] Group 4 - The construction of the Asia-Pacific Free Trade Area is providing long-term institutional guarantees for trade and investment liberalization, with China leveraging APEC to align with international high-standard trade rules [7] - Trade facilitation measures are being upgraded, including the 3.0 version of the China-ASEAN Free Trade Area, which reduces costs through tariff concessions and rule coordination [7] Group 5 - APEC "China Year" is expected to not only boost short-term trade growth but also facilitate the transformation of China's foreign trade from "scale expansion" to "quality improvement," enhancing its core position in the Asia-Pacific industrial chain [8]

海南产经新观察："全国百强县"澄迈深耕"五大出海场景" 中新网海南澄迈2月4日电 (陈英清)海南省澄迈县县长徐涛4日在澄迈县两会上作政府工作报告时说， 2026年澄迈将深耕出海赛道，拓展"五大出海场景"，擦亮"要出海、来澄迈"城市标签。 "十四五"时期，澄迈地区生产总值从348.36亿元增加到559.92亿元，连续跨越两个百亿级台阶，经济总 量稳居海南省县级行政辖区之首，连续三年入选全国综合实力百强县。 徐涛说，2025年，澄迈推出"五大出海场景"，构建全链条出海服务体系，取得显著成效。 数字文化出海拉开帷幕。海南自贸港数字文化出海产业园、研究院、出海联盟相继揭牌成立，首批10家 企业已完成签约入园。虚幻引擎创新中心建设加快推进。 展望"十五五"，徐涛说，澄迈将聚焦"五大出海"领域，打造"出海场景创新区"，高质量建设"企业出海 的渡口"。2026年是"十五五"开局之年，也是海南自由贸易港全面实施封关运作开局之年，澄迈将深耕 出海赛道，拓展"五大出海场景"，擦亮"要出海、来澄迈"城市标签。 ——扩大"游戏出海"商业化规模。迭代升级游戏出海公共服务平台。推动游戏音频制作基地、海南游戏 直播与产业孵化中心建设。支持 ...

Group 1 - The core idea is that Alibaba International Station, in collaboration with Cainiao, has introduced a one-stop management service for foreign trade merchants, allowing them to continue receiving orders during the Chinese New Year while automating the shipping process [1][6] - Merchants can participate in the "Spring Festival No Shutdown" activity by completing two steps: signing up and pre-storing goods in the warehouse, enabling them to manage their operations with minimal involvement [1] - The initiative aims to transform the traditionally slow sales period during the Spring Festival into a "cross-border golden week" by ensuring stable logistics through the establishment of emergency response centers nationwide [6] Group 2 - Alibaba International Station has launched a "three-free policy," which includes waiving collection fees, operation fees, and storage fees, allowing merchants to store goods at zero cost [6] - Products registered under this initiative will receive enhanced visibility through dedicated traffic pools and special exposure during the Spring Festival, marked with labels like "24-hour dispatch" and "Fastshipping" to reassure overseas buyers [6] - Early results show significant increases in store traffic and order placements, with one company reporting a 60% increase in visitors and another securing two orders within a day after marking products with the "24-hour dispatch" label [6]

Core Viewpoint - The collapse of Global Easy Buy, a pioneer in cross-border e-commerce, signifies the end of an era characterized by rapid, unregulated growth in the industry, highlighting the shift towards a more competitive and sustainable business model [2][3][18]. Company Overview - Global Easy Buy, once a leading cross-border e-commerce giant with annual revenues exceeding 10 billion yuan, has recently undergone its second bankruptcy asset distribution, with only 9 million yuan allocated to cover less than half of employee wages, while 780 million yuan in ordinary debts remain unpaid [2][5]. - Founded in 2007, Global Easy Buy initially thrived on a data-driven model and extensive product offerings, quickly rising to prominence before being acquired by Cross-Border Communication in 2014 for 1 billion yuan, which marked a significant strategic shift for the latter [2][10][11]. Financial Performance and Challenges - Following the acquisition, Global Easy Buy faced performance-related commitments, with promised net profits of 65 million yuan, 91 million yuan, 126 million yuan, and 170 million yuan for the years 2014 to 2017, respectively [13][14]. - The company's aggressive expansion led to significant inventory accumulation, with stock levels reaching tens of billions by 2018, primarily consisting of unsold goods, which ultimately strained cash flow and contributed to its financial downfall [15][16]. Industry Context - The cross-border e-commerce sector experienced a dramatic transformation post-2018, with tightening compliance regulations from major platforms like Amazon and eBay, alongside rising customer acquisition costs, leading to a fundamental shift from a volume-driven to a brand-focused business model [19][20]. - The previous reliance on scale and low-cost strategies became unsustainable, resulting in the failure of many companies that could not adapt to the new market dynamics, emphasizing the need for a robust organizational structure and a focus on product differentiation and customer engagement [19][20].

Summary of Conference Call on Export VAT Policy and Cross-Border E-commerce Industry Overview - The conference call focused on the recent export VAT policy changes and their implications for cross-border e-commerce and Yiwu exports [1][2] - The new policy marks a significant update from the previous regulations established in 2012, with the new document being approximately 15,000 words long, a 50% increase in length compared to the previous policy [1] Key Points and Arguments 1. **Reduction in Export Tax Refund Rates** - The new policy lowers the export tax refund rates, particularly affecting emerging industries with competitive advantages [2] - The government aims to discourage price wars in overseas markets driven by excessive tax refunds, promoting higher quality and more competitive products instead [2] 2. **Increased Compliance Requirements** - The policy emphasizes the need for compliance among cross-border e-commerce sellers, mandating accurate reporting of income and overseas earnings [2] - Non-compliance could lead to tax audits, particularly affecting smaller sellers, while larger, compliant companies are less likely to face issues [2][3] 3. **Enhanced Regulations on Foreign Exchange Transactions** - Stricter compliance requirements for foreign exchange transactions are expected to reduce non-compliant practices in the industry [3] - This is seen as beneficial for licensed cross-border payment companies, such as Lianlian Pay and Yipay [3] 4. **Impact on Head Sellers** - Leading companies that focus on product quality, such as Anker and Ugreen, are expected to benefit from the new policy, as they are already compliant [3][6] - The Yiwu 1039 model, which operates under a tax refund and exemption framework, is not expected to be adversely affected by the new regulations [3] 5. **Simplification of Tax Refund Processes** - The policy introduces provisions for VAT exemption on cross-border sales services, particularly for overseas warehousing, streamlining the tax refund process for sellers [6] - This change is anticipated to enhance efficiency for top sellers who utilize overseas warehouses [6] 6. **Export Tax Refund Data** - In 2025, the total export tax refund is projected to reach approximately 2.13 trillion yuan, reflecting a year-on-year growth of 10.7% [7] - The data indicates a strong export performance, with significant subsidies still benefiting exporters [7][8] 7. **Long-term Industry Growth** - The cross-border e-commerce sector has experienced a compound annual growth rate (CAGR) of 15% to over 20% in the past five years, outpacing overall foreign trade growth [8] - The tightening of tax and foreign exchange policies is aimed at fostering a healthier and more orderly industry development [8][10] 8. **Product Innovation and Market Positioning** - Companies with strong product innovation cycles, such as Ugreen, are expected to see substantial revenue and profit growth in 2026 [10][11] - The demand for data storage solutions is projected to drive industry growth rates above 30% [11] 9. **Inventory Management Improvements** - Some companies have begun to resolve inventory issues, with positive earnings forecasts reported by firms like Jihong and Huakai [11] - The expectation is that other export-oriented companies will also experience inventory and profit recovery in the coming quarters [11] 10. **AI Integration in E-commerce** - The integration of AI in e-commerce is anticipated to benefit both cross-border and domestic e-commerce sectors, enhancing cost reduction and revenue generation [12] - Companies focusing on AI-driven tools are expected to see clear revenue growth opportunities [12] Additional Important Insights - The policy aims to balance support for exports while ensuring compliance and reducing non-compliant practices in the industry [4][5] - The overall direction of the policy is towards stricter regulations, which may challenge smaller, less compliant sellers while benefiting larger, established companies [5][10] This summary encapsulates the key insights and implications of the recent export VAT policy changes as discussed in the conference call, highlighting the expected impacts on the cross-border e-commerce industry and specific companies within it.