Group 1 - The first cross-border e-commerce retail import project in Beihai, Guangxi has officially signed and settled, establishing a cross-border e-commerce platform with over 20 well-known brands already signed up [1][3] - The project is located at the Hongtian Beihai Nanyang International Plaza and is a breakthrough in revitalizing existing assets by Guangxi Honggui Group, which aims to innovate operational models and enhance asset value [3] - The project aims to create a high-quality "city living room" integrating dining, tourism, shopping, and entertainment, with a focus on diverse business layouts including cultural tourism, intangible cultural heritage, world cuisine, and cross-border goods [3][4] Group 2 - The Beihai Municipal Bureau of Commerce stated that the project's implementation is a practical example of leveraging policy opportunities and enhancing external openness, aiming to establish a strong local cross-border e-commerce brand [4] - The project is expected to actively promote the import and export trade of ASEAN characteristic products and aims to achieve an annual trade volume of over 300 million yuan [4]

Core Viewpoint - Self-cultivated account evaluation has become a key operational strategy for sellers in cross-border e-commerce to enhance product competitiveness and create blockbuster products [2] Group 1: Importance of Self-Cultivated Account Evaluation - Evaluation can quickly boost product sales, accumulate review numbers, and significantly enhance search rankings, attracting more potential buyers [2] - The quality of product reviews and purchase conversion rates are crucial for improving platform rankings and increasing traffic exposure [2] - Higher rankings lead to more traffic and order opportunities for products [2] Group 2: Advantages of Self-Cultivated Account Evaluation - Flexibility in controlling evaluation time and quantity, eliminating reliance on service providers and reducing risks associated with malicious refunds [4] - Significant cost-effectiveness, with the cost of registering a self-cultivated account being less than 10 yuan, making it more economical and sustainable compared to high commissions paid to third-party evaluation agencies [4] - High-quality accounts are created using first-hand resources, ensuring unique delivery addresses and IP information, with major sellers forming their own evaluation teams to meet operational needs [4] Group 3: Market Trends and Technical Considerations - Various self-cultivated account environment solutions exist, but many have been identified by platform risk control systems, leading to issues like order cancellations and account bans [6] - The cost of nurturing an account has significantly decreased to a few yuan, while efficiency and safety have improved [6] - Self-cultivated account evaluation requires sellers to understand platform risk control mechanisms and ensure the use of clean IP environments and legitimate buyer information to navigate potential risk control issues effectively [6]

Core Viewpoint - Amazon is intensifying its crackdown on fake reviews, which poses challenges for businesses relying on the platform, pushing them to explore independent website construction as a new growth avenue [1] Group 1: Challenges in E-commerce - The traditional methods of manipulating reviews for product exposure and sales are becoming ineffective due to stricter platform regulations [1] - Many foreign trade companies are experiencing "traffic anxiety" as platform traffic growth slows and competition intensifies, leading to rising advertising costs, with average click costs increasing by 30% to 50% over the past two years [1] - The need for businesses to diversify their sales channels and not rely solely on third-party platforms is becoming increasingly evident [1] Group 2: Advantages of Independent Websites - Independent websites allow companies to create their own online sales platforms with greater freedom from third-party platform rules, enhancing brand image and customer engagement [4] - Companies can collect comprehensive visitor behavior data on independent sites, enabling better understanding of customer needs and optimization of products and marketing strategies [4] - Independent websites open up various marketing channels, allowing businesses to build a loyal customer base through private traffic [5] Group 3: Steps for Building Independent Websites - Companies should clarify the purpose and positioning of their independent website before construction, tailoring strategies based on market understanding and customer preferences [8][9] - Selecting the right platform for building the independent site is crucial, with options like Shopify, WooCommerce, and Magento catering to different business needs [10] - Designing an appealing and user-friendly website is essential for creating a positive first impression and enhancing user experience [11] - Optimizing website functionality and user experience, including reliable payment systems and customer service, is key to retaining customers [12] - Enriching website content with valuable information helps build trust and improve search engine visibility [13] Group 4: Marketing Strategies for Independent Websites - Employing SEO strategies to improve organic search rankings and attract free traffic is vital for independent websites [14] - Utilizing SEM for paid advertising can quickly generate traffic and exposure, with careful keyword selection and ad content [15] - Social media marketing on platforms like Facebook, Instagram, and TikTok can effectively promote independent websites and engage customers [16] - Content marketing through blogs, videos, and reports can establish a company's expertise and attract potential customers [16] - Email marketing allows for targeted communication with customers, fostering long-term relationships and encouraging repeat purchases [17] Conclusion - In the context of tightening platform regulations and diminishing traffic benefits, building independent websites is becoming essential for foreign trade companies to achieve sustainable growth and global brand presence [17]

Group 1: Nanjing Business Travel - Nanjing Business Travel (600250) expects a net profit of 6 million to 9 million yuan for the first half of 2025, a decrease of 67.4% to 78.27% year-on-year [1] - The net profit excluding non-recurring gains and losses is expected to be between 5.5 million and 8.5 million yuan, down 17.34% to 46.52% year-on-year [1] Group 2: Jihong Co., Ltd. - Jihong Co., Ltd. (002803) anticipates a net profit of 112 million to 119 million yuan for the first half of 2025, an increase of 55% to 65% year-on-year [2] - The net profit excluding non-recurring gains and losses is expected to be between 106 million and 113 million yuan, up 68.16% to 79.62% year-on-year [2] - Basic earnings per share are projected to be between 0.29 yuan and 0.31 yuan [2] Group 3: Zhuhai Design - Zhuhai Design (300564) announced that its actual controller plans to reduce holdings by up to 3% of the company's shares, totaling 483.95 million shares [3] Group 4: Anjisi - Anjisi (688581) disclosed that two shareholders plan to reduce their holdings by up to 2% of the company's shares, totaling 162.27 million shares [4] Group 5: Jingwei Huikai - Jingwei Huikai (300120) intends to acquire a total of 12.44% equity in Nuo Si Wei, with a total transaction price of approximately 1.49 billion yuan [4] - The acquisition will increase the company's control over Nuo Si Wei from 22.12% to 34.56% [4] Group 6: Hainan Highway - Hainan Highway (000886) is planning to purchase 51% equity in Hainan Jiao Control Petrochemical, which will become a subsidiary after the transaction [9] Group 7: *ST Modern - *ST Modern (002656) has applied to revoke other risk warnings but will still face delisting risk warnings due to financial indicators [10] Group 8: Ningde Times - Ningde Times (300750) has repurchased 6.641 million A-shares at a total cost of 1.551 billion yuan [11][12] Group 9: Lixun Precision - Lixun Precision (002475) is planning to issue H shares and list on the Hong Kong Stock Exchange [13] Group 10: Ruikang Pharmaceutical - Ruikang Pharmaceutical (002589) announced that its vice president has been placed under detention by the local supervisory committee [14] Group 11: Changchun High-tech - Changchun High-tech (000661) announced that its subsidiary has received approval for a new drug, a monoclonal antibody for gout treatment [15] Group 12: Guofang Group - Guofang Group (002708) plans to reduce its holdings by up to 1.45% of the company's shares, totaling 666 million shares [16] Group 13: Guangyang Co., Ltd. - Guangyang Co., Ltd. (002708) announced that shareholders plan to reduce their holdings by up to 1.65% of the company's shares, totaling 922.76 million shares [17] Group 14: Zhixin Precision - Zhixin Precision (301512) disclosed that a major shareholder plans to reduce holdings by up to 1.86% of the company's shares, totaling 99 million shares [18] Group 15: Xinzhou Bang - Xinzhou Bang (300037) announced that its directors and executives plan to reduce their holdings by up to 126.88 million shares [19] Group 16: Guoanda - Guoanda (300902) announced that its actual controllers plan to reduce their holdings by up to 362 million shares [20]

Core Viewpoint - The emphasis is on leveraging open platforms to enhance high-quality development in the city through deepening internal and external linkages, as highlighted by the local government leadership [1][2]. Group 1: Open Platforms and Trade - The city aims to utilize the advantages of the China-Europe Railway Express (Xi'an) to enhance port efficiency, reduce logistics costs, and optimize services, thereby accelerating the development of bulk commodity trading [1]. - The focus is on the integration of port, industry, trade, and urban development to actively participate in global supply chain cooperation and establish a China-Europe Railway Economic Circle [1]. Group 2: Comprehensive Bonded Zones - The city is working on the innovation and upgrade of comprehensive bonded zones, promoting new business models such as bonded research and development and bonded leasing to create a more efficient open platform [1]. - There is a call for better utilization of national policies to enhance the operational efficiency of the air cargo industry and strengthen collaboration with land ports [1]. Group 3: E-commerce Development - The city encourages enterprises in the cross-border e-commerce sector to collaborate with well-known domestic and international e-commerce platforms to improve service quality and expand trade scale [2]. - Local government departments are urged to understand and effectively implement open platform policies to better meet enterprise needs and enhance the capabilities of these platforms [2].

入驻的跨境电商企业员工正在园区直播。 毕业季就业忙，浙江外国语学院（以下简称"浙外"）跨境电商专业应届生叶俊豪快人一步，眼下已 顺利入职杭州水生木信息科技有限公司，负责公司在TIKTOK、亚马逊等平台的电商销售与运营工 作。"专业对口，通勤方便，从学校坐地铁仅一站路，有3名同学与我同批入职。"叶俊豪的工作地点位 于西湖区留下街道汇峰国际写字楼，这里集聚了多家浙外校友企业。 7层的汇峰国际D座使用面积超过15000平方米，被浙外毕业生亲切喊作"校友楼"。3天前，这里正 式挂牌浙外小和山科学城跨境电商产业园。据留下街道有关负责人介绍，自去年年底筹建以来，园区已 招引24家跨境电商产业链企业，其中近半数与浙外相关，6家为校友企业，涵盖贸易、电子商务等领 域。街道提供政策支持，学校输送人才，写字楼负责运营，三方合力打造集跨境电商运营、人才培养、 创业孵化于一体的综合性服务平台。 校友企业回归带来产业集聚 更反哺母校人才培养与就业 推动"三园"协同发展 浙外小和山科学城跨境电商产业园配备的共享直播间、智能选品区、智能化展示交易区等设施为跨 境直播新赛道提供了支撑。产业园运营负责人沈琳透露，接下来园区将重点发展境外直播业 ...

证券研究报告 | 2025年07月03日 | 晨会纪要 | | --- | | 数据日期:2025-07-02 | 上证综指 | 深证成指沪深 | 300 指数 | 中小板综指 | 创业板综指 | 科创 50 | | --- | --- | --- | --- | --- | --- | --- | | 收盘指数（点） | 3454.79 | 10412.62 | 3943.68 | 11859.99 | 2991.26 | 982.63 | | 涨跌幅度（%） | -0.08 | -0.60 | 0.02 | -0.64 | -1.23 | -1.22 | | 成交金额（亿元） | 5431.30 | 8338.36 | 2466.37 | 3018.38 | 3937.80 | 239.91 | $$\overline{{{\mathbb{M}}}}\cong\pm\overline{{{\mathbb{M}}}}$$ 【常规内容】 宏观与策略 宏观快评:宏观经济数据前瞻-2025 年 6 月宏观经济指标预期一览 策略专题:ESG 产品月报(2025.7)-ESG 主动基金业绩优异 策略专题:主题策略专题 ...

Group 1 - The core viewpoint of the article is that Jiangsu Province aims to leverage digital trade to promote high-quality development of service trade, with a target of reaching a service trade scale of 600 billion yuan and digital delivery service trade of 300 billion yuan by 2030, accounting for approximately 50% of the service trade [1] - Jiangsu will focus on institutional openness in digital trade, creating a digital trade ecosystem, and aligning with high-standard economic and trade rules, including pilot cooperation in digital trade with Singapore [1] - The province plans to establish national service trade innovation development demonstration zones and national digital trade demonstration zones, enhancing infrastructure and public services in key areas like Nanjing Software Valley to facilitate domestic and international industrial chain collaboration [1] Group 2 - A significant highlight of the policy is industry empowerment, with Jiangsu focusing on developing digital product trade in the cultural industry, strengthening cultural trade bases in cities like Nanjing, Wuxi, and Suzhou, and promoting exports in sectors such as animation and film [2] - The province aims to expand digital technology trade in advantageous fields, advance high-end software development, and implement an "Artificial Intelligence+" action plan to upgrade service outsourcing and promote enterprise transformation [2] - Jiangsu will enhance international transportation service capabilities, optimize international route networks, and accelerate the development of smart ports and waterways, while also improving the international competitiveness of tourism services and supporting international education services [2]

Group 1 - The digital economy has become a new engine for high-quality development in Shandong, with the digital economy's scale expected to exceed 49% of GDP by 2024 and over 35,000 high-tech enterprises established [1][2] - Shandong has launched 100 provincial-level key digital industry projects and established 10 key platform economy enterprises and 7 platform economy industrial clusters [1] - The integration of traditional industries with intelligent systems has significantly improved operational efficiency, with container handling efficiency increasing by 80% and intermodal transport efficiency by over 50% at Jining Longgong Port [2] Group 2 - The "Easy Run Win" platform has enabled companies like Zhongkun Agricultural Equipment to expand into international markets, with overseas orders expected to exceed 15% of total sales [3] - The platform integrates diverse data from over 180 countries, allowing businesses to identify potential customers effectively [3] - Shandong aims to implement actions to accelerate data value release, enhance digital economy quality, and improve digital government efficiency, targeting a total computing power of 12.5 EFLOPS and a digital economy share of over 50% of GDP [4]

Group 1 - The core viewpoint is that Chinese brands are entering a "global growth" phase, transitioning from initial export through processing to establishing brand awareness and localizing in overseas markets [1][3][4] - The growth of Chinese brands is driven by both internal and external factors, including international policy uncertainties and changing global consumer demands [4][7] - Chinese companies need to innovate products, upgrade technology, and enhance brand resilience to achieve global value growth [7][10] Group 2 - External factors affecting global growth include international policy uncertainties and changes in global supply and demand relationships [9][10] - Recent events, such as anti-dumping investigations by the EU and reciprocal tariff demands from the US, highlight the need for Chinese brands to strengthen their influence and pricing power in international markets [9][10] - The global consumer market is evolving, with increasing demands for personalization and scenario-based needs, requiring Chinese companies to enhance their brand awareness and consumer service capabilities [10][21] Group 3 - Internal drivers for global growth include national initiatives and self-driven efforts by enterprises, such as the "China Manufacturing 2025" initiative promoting digital and intelligent transformation [12][53] - Chinese companies are achieving technological breakthroughs and innovations in certain sectors, which need to be translated into brand premium through global expansion [12][53] - The global expansion paths for Chinese companies vary, with strategies including price advantages in Southeast Asia, entering North America first, and gradually expanding to other regions [19][21] Group 4 - The integration of the entire industry chain is essential for efficiency and resilience, as seen in the Chinese electric vehicle sector, which is moving from "selling globally" to "rooting globally" [52][60] - Localized production bases are being established in regions like Thailand, Indonesia, and Europe, enhancing the collaboration of the entire supply chain [60][61] - The ability to control the supply chain is crucial for brand success in the global market, as companies must adapt to diverse and complex market conditions [66][67] Group 5 - The rise of content e-commerce, exemplified by platforms like TikTok, is reshaping how brands engage with consumers, emphasizing social connections and community-driven marketing [67][72] - "Omni-channel management" is becoming a core competitive advantage, allowing companies to integrate data across platforms for better marketing and operational decisions [72][73] - Emerging technologies like AI are driving significant improvements in product capabilities and supply chain optimization, enhancing the overall competitiveness of Chinese brands [73][76] Group 6 - Service ecosystems are increasingly important for Chinese companies going global, as they require specialized capabilities in areas like cloud services, logistics, and digital marketing [81][85] - Payment systems, influencer marketing, and cloud services are critical components of the global expansion strategy for Chinese brands [85][87][92] - The collaboration between service providers and brands is expected to deepen, leading to enhanced growth effects for both parties [81][84]