当前，中国文旅产业正站在一个深刻的历史转折点上。历经数十年的规模扩张与要素驱动，产业发展的 内在逻辑发生了根本性变化。单纯依靠门票经济、观光打卡的粗放模式难以为继，一场以"品&质"为核 心的系统性升级正在全面展开。展望2026年，中国文旅产业将彻底告别"有没有、大不大"的初级阶段， 全面迈向"好不好、精不精、值不值"的高质量发展新周期。其发展特征可凝练为以下十个相互关联、彼 此促进的核心趋势，它们共同绘制出一幅未来文旅生态的新蓝图。 一、"百业+文旅"深度融合：从产业配套到国民经济战略引擎的全面升维 "+文旅"的深度融合，已成为推动区域经济结构优化与价值再造的核心战略。其内涵远超越传统的"旅游 搭台、经济唱戏"，而是演变为以文旅流量和体验为触点，重构消费场景、激活存量资源、孵化新兴产 业的系统性工程。 在城市维度，"城市更新+文旅"成为主战场。以上海的"武康路-安福路"片区、北京的亮马河国际风情水 岸、成都的REGULAR源野等为代表，文旅不再是城市功能的补充，而是驱动老旧街区、闲置厂房、滨 水空间焕新的主导力量。这些项目通过对在地文化的深度挖掘与现代表达，将消费、艺术、商务与生活 有机融合，创造了高粘性的都 ...

当《创造营亚洲》的偶像出现在泰国舞台的聚光灯下，当印尼观众为《断了线的风筝》的剧情牵动心弦，当西班牙人试图理解什么是"修仙"……或许中国的 你还没有意识到，以网络文学、网剧、网游为代表的"新三样"正在迅速崛起，在算法推荐、社交裂变和UGC激励下，文化出海路径已经从单纯的内容出口， 发展到平台运营，并正在构建一个以IP为核心的集群式产业生态。 文化出海经历范式转移 需要承认的是，文化差异永远存在，消除绝对的文化隔阂很难。 日前，一场聚焦数字文化出海与青年文化交流的"共建数字丝绸之路"研讨会在上海举行。在探讨中国数字文化产品在全球市场如何"深度融入"之外，学界、 产业界与平台方代表还认为这背后是中国经济实力的增长进一步提升了国际社会对中国文化的兴趣度，并且看到了文化产品正在推动中国的生活方式正在被 海外国家认可和接纳。 提升海外对中国文化认同 对于海外的青年群体而言，得益于技术的发展，全球化进程中语言已经不是最大的障碍，中外青年在文化接受上有着越来越多的相似之处。汪潇认为，文化 产品出海的本质不仅仅是简单的商品出口，更是产品所承载的"文化"——即一个群体特有的思维和行为模式向海外市场的呈现和传播。 阅文集团海外内 ...

Core Insights - The seminar "Building the Digital Silk Road" focused on the challenges and opportunities for Chinese digital cultural products in global markets, emphasizing the shift from simple content export to deeper integration and interaction [1][3] Group 1: Digital Cultural Products - The rise of "digital new three samples" (short videos, online literature, and games) has fostered a thriving cultural ecosystem, with platform technology reshaping cultural connections along the Silk Road [1] - Chinese digital content is transitioning from a "one-way output" model to a "two-way interaction" model, positioning itself as a significant leader in the global market [1][2] Group 2: Global Acceptance and Integration - More Chinese digital lifestyles are being accepted overseas, with innovations like mobile payment and mini-programs enhancing cross-cultural connections [2] - The evolution of cultural export has progressed through four stages, culminating in a phase of deep integration where aesthetic and lifestyle elements are shared globally [3] Group 3: Role of Youth and Technology - Global youth are becoming key definers and promoters of cross-cultural exchanges, actively participating in content creation rather than being passive consumers [3] - Digital technologies, such as Tencent's mixed model, are lowering creative barriers, enabling international students to produce culturally blended 3D works [3] Group 4: Future of Cultural Export - The process of cultural export differs significantly from previous corporate expansions, with a proactive response to global curiosity about Chinese culture [4] - The future of cultural export relies on emotional resonance with young audiences, leveraging platform power, technological advancements, and global co-creation models to facilitate cross-border cultural exchange [4]

Core Insights - The 2025 China·Chengmai International Economic and Trade Fair aims to attract global investors to Chengmai, highlighting the theme "Focusing on Going Global, Investing in Chengmai" [1] - Chengmai is positioning itself as a key gateway for Chinese enterprises to go global, leveraging its strategic location within the Hainan Free Trade Port [1] Group 1: Economic Development Initiatives - Chengmai is focusing on five key areas for going global: gaming, manufacturing, cross-border e-commerce, new energy vehicles, and digital culture [2] - The county has established a public service platform for gaming exports, with 40 companies registered and 114 games launched on the PlayOL platform, aiming for 1 million overseas users by the end of the year [2] - In manufacturing, Chengmai has created a service guide for small and medium-sized enterprises to facilitate their entry into the EU market, resulting in a 13% year-on-year increase in the value of exported manufacturing products [2] Group 2: Cross-Border E-commerce and Digital Culture - Chengmai has introduced policies to promote cross-border e-commerce live streaming, offering rewards up to 300,000 yuan for participating entities, with over 30 live streaming companies already established [3] - The launch of the Qinglan Zhilian project aims to create an AI-driven industrial internet platform, providing one-stop services for the new energy vehicle industry [3] - Chengmai is developing a digital culture export industry park and has partnered with key companies to enhance local talent in digital content production, aiming to train around 2,000 individuals annually [3] Group 3: Infrastructure and Investment - A comprehensive service system for enterprises going global is being established in Chengmai, focusing on enhancing service capabilities and exploring new business models [4] - The Zheqiong Industrial Park, covering 14.25 square kilometers, is under construction, with investments exceeding 1 billion yuan for 16 projects, including high-end oil equipment and zero-carbon projects [5] - Chengmai is planning four government investment projects exceeding 1 billion yuan, with the "Global Gateway" project expected to be operational by the end of the year [5]