本报义乌12月3日电（记者张翼 通讯员潘马骏）3日上午，一票跨境电商网购保税进口商品经海关审核 验放后，从义乌保税物流中心发往消费者手中。这是义乌海关今年验放的第1亿单跨境电商进口商品， 也是义乌跨境电商年进口清单量首次破亿单。义乌成为我国跨境电商网购保税进口量最大的城市。 义乌的跨境电商网购保税进口业务始于2019年，当年年进口量约为870万单，次年即超过2500万单。 2021年义乌综合保税区封关运营，为义乌跨境电商进口提供了更大平台。2023年义乌年跨境电商进口量 超6000万单，2024年超8000万单，实现快速增长。如今，义乌跨境电商网购保税进口规模实现从千万到 亿的跨越，成为义乌"买全球"的重要增长点。进口的跨境电商商品以保健品、化妆品、婴幼儿奶粉、玩 具为主，涵盖7万多种商品，来自全球74个国家。 来源：光明日报 作为全球最大的小商品集散中心，义乌有丰富的商品种类、成熟多元的物流网络和高效的配送体系，加 之较低的物流成本，跨境电商得以迅速发展。目前，义乌综保区和义乌保税物流中心汇聚了121家跨境 电商企业。 持续扩大的进口量，对通关效率提出了更高要求。据悉，义乌海关在义乌综保区推出"无感卡口"智 ...

作为全球最大的小商品集散中心，义乌有着丰富的商品种类，成熟多元的物流网络和高效的配送体系， 加之较低的物流成本，成为义乌跨境电商迅速发展的有利因素。目前，义乌综合保税区和义乌保税物流 中心汇聚了121家跨境电商企业，天猫国际、京东国际等头部跨境电商平台均在此布局物流中心仓。 持续扩大的进口量，对通关效率提出了更高要求。为此，义乌海关在义乌综合保税区推出"无感卡口"智 慧监管措施，货运车辆经过卡口时，经地磅称重后，车牌识别系统可马上完成信息验核，不到10秒即可 放行，高峰期卡口车辆可实现"零停留、秒放行"。（据新华社电） 记者12月3日从杭州海关所属义乌海关获悉，2025年浙江义乌跨境电商进口清单量已突破1亿单，创历史 新高。 义乌的跨境电商网购保税进口业务始于2019年，义乌保税物流中心首次以跨境电商网购保税模式进口跨 境电商商品，此后义乌跨境电商进口规模持续扩大。2021年义乌综合保税区封关运营，为义乌跨境电商 进口提供了更大平台。2024年义乌跨境电商进口量超8000万单，实现快速增长。如今，义乌跨境电商网 购保税进口规模实现从"千万"到"亿"的跨越，成为义乌"买全球"的重要增长点。 ...

Core Viewpoint - The article highlights the shift in Chinese consumer behavior during the "Black Friday" shopping event, emphasizing a growing preference for niche and unique imported brands rather than traditional big-name products. This trend reflects a broader transformation in the Chinese market, which remains a fertile ground for global brand growth [1][18]. Group 1: Consumer Behavior Trends - Chinese consumers are increasingly inclined to seek out niche products during "Black Friday," moving away from bulk purchasing of well-known brands seen during "Double 11" [3][4]. - The demand for imported goods is not shrinking but rather diversifying, with consumers showing a preference for unique and specialized products that cater to specific needs [5][10]. - Data from Tmall International indicates that over 1,700 imported brands saw transaction volumes double during the "Black Friday" period, showcasing the robust demand for imported goods [6][9]. Group 2: Market Dynamics - The "Black Friday" event has evolved into a platform for global niche brands to enter the Chinese market, with many brands experiencing significant sales growth [12][13]. - The article notes that the overall import consumption market in China is transitioning from a focus on volume to a focus on quality and personalization, driven by consumer interests and lifestyle upgrades [19][21]. - Tmall International's global live streaming initiative during "Black Friday" allowed over 2 million products to reach Chinese consumers, enhancing brand exposure and trust [16][17]. Group 3: Opportunities for Brands - The shift towards niche products presents a golden opportunity for global brands to tap into the Chinese market, as consumers are willing to invest in differentiated and personalized offerings [10][12]. - Brands like REVOLVE have reported over 500% growth in transactions during "Black Friday," indicating a successful strategy in engaging new customers and building long-term brand loyalty in China [16][17]. - The article emphasizes that understanding and adapting to the new consumer demands is crucial for brands aiming to succeed in the evolving Chinese market landscape [21].

Group 1 - The core event is the "Jiangsu (Middle East) Trade Matching Conference" held in Dubai, aimed at enhancing economic cooperation between Jiangsu and the Middle East under the Belt and Road Initiative [1][3] - The conference attracted representatives from various organizations, including the Chinese Consulate in Dubai and Jiangsu entrepreneurs, to explore new bilateral trade opportunities [1][3] - Jiangsu's strategic importance in the Middle East is emphasized, with the region being a key node for the Belt and Road Initiative and a strategic market for Jiangsu enterprises [3] Group 2 - The Middle East is characterized as a "young and wealthy" market, with China being the largest trading partner for several Middle Eastern countries, particularly the UAE [3] - Approximately 60% of Chinese trade goods are transshipped through UAE ports to over 400 cities in the Middle East and North Africa, highlighting the UAE's role as a significant trade hub [3] - The conference featured over 50 Jiangsu enterprises from various sectors, facilitating efficient connections with nearly 100 quality buyers from the UAE and surrounding regions [3] Group 3 - A highlight of the conference was the launch of the "Jiangsu Cross-Border E-Commerce Industry Belt Panorama Map" by MIC International Station, aimed at enhancing digital trade infrastructure [4] - The map provides a visual overview of Jiangsu's 13 districts, allowing overseas buyers to easily send inquiries and place orders, thus improving procurement efficiency [4] - The map integrates video content such as company interviews and production line recordings to enhance buyer trust and is linked with existing global offline exhibitions and overseas industrial parks [4] Group 4 - The "Jiangsu Quality Products Go Global" initiative is not only a trade event but also a systematic activity that integrates government, platform, enterprise, and market resources [5] - Jiangsu is accelerating the construction of a new foreign trade ecosystem that combines online and offline channels, as well as domestic and international linkages [5]

Core Insights - Cross-border e-commerce is a feasible shortcut for importing melatonin, providing a unique pathway for overseas health products within the regulatory framework [1] Group 1: Advantages of Cross-Border E-Commerce - Exemption from initial registration/filing: Products listed in the "Cross-Border E-Commerce Retail Import Product List" can temporarily avoid the lengthy and costly "blue hat" registration process, significantly lowering market entry barriers [1] - High customs efficiency and logistics experience: The "bonded stockpiling" model allows for rapid customs clearance and delivery, achieving next-day delivery comparable to domestic e-commerce [1] - Direct access to consumers for quick market testing: Platforms like Tmall International and JD International enable new brands to quickly establish recognition and gather feedback, making it an ideal way to test the Chinese market [1] Group 2: Compliance Requirements - Adherence to the "personal use" principle: All products must be sold directly to end consumers, with no domestic resale allowed [3] - Transaction limit management: Single transaction limit is ≤5000 yuan, and annual personal transaction limit is ≤26000 yuan [4] - Positive list management: Products must be included in the latest cross-border e-commerce retail import product list [5] - Full data integration: E-commerce platforms must connect with customs systems to ensure accurate reporting of orders, payment slips, and logistics slips [6] Group 3: Import Process for Melatonin - Step 1: Preliminary qualifications and filing: Overseas companies must authorize a domestic enterprise as an agent to register with customs for cross-border e-commerce [7] - Step 2: Bonded warehouse stockpiling and storage: Products are shipped in bulk to China, undergo customs declaration, and are managed under customs supervision [10] - Step 3: Sales and final delivery: Consumers place orders, and after customs clearance, packages are delivered directly from the bonded warehouse to consumers [11] Group 4: Key Compliance Points and Long-Term Planning - Product compliance is fundamental: Ensure product ingredients meet Chinese regulations and provide basic information through websites or QR codes [13] - Strict prohibition on secondary sales: Reselling products purchased through cross-border e-commerce channels domestically is illegal [13] - Regular monitoring of the positive list: Brands should frequently check the "Cross-Border E-Commerce Retail Import Product List" to ensure their products remain compliant [13] - Handling returns and unsold items: Returned products must go back to the bonded warehouse, and long-term unsold items must be either re-exported or destroyed under customs supervision [14] - Long-term planning: Brands intending to enter offline retail channels should simultaneously initiate "blue hat" registration or filing applications while conducting cross-border e-commerce [14]

品牌化以及市场和产品的多元化，是外贸企业增强韧性及全球竞争力的明确方向。 "感觉竞争激烈了，需求也很一般。"一家全球跨境电商平台负责人的直观感受，印证了今年欧美"黑色星期 五"（下称"黑五"）促销季遇冷。 作为美国圣诞购物季的起点，今年的"黑五"大规模促销活动从11月20日左右持续至12月初。不管是平台还是卖 家，普遍感受到了需求整体收缩、竞争愈加激烈的现实压力。然而，面对变化中的新形势，灵活出击的中国 跨境电商平台和中小微外贸人，仍然展现出了较强的韧性，也成为了转危为机的幸存者甚至受益者。 关税和经济下行影响 受关税战影响，今年几乎所有跨境电商平台都将开拓的重点转向了欧洲市场。根据国际应用分析平台Sensor Tower数据，2025年"黑五"开卖首日（11月20日），速卖通在欧洲下载量超过亚马逊。 虽然较高峰时的关税已有大幅下降，但当前美国对中国制造仍然加征10%的对等关税和10%的所谓"芬太尼关 税"，处于历史高位。由于中国厂家的利润本就较薄，因此关税绝大部分由海外采购商承担，进而不可避免地 转嫁给消费端，并对市场需求带来冲击。 义乌一家圣诞用品出口商黄萍告诉第一财经，今年"黑五"和圣诞季的订单需求"不 ...

Core Insights - The China (Tianshui) Cross-Border E-Commerce Comprehensive Pilot Zone is enhancing its logistics capabilities by utilizing temperature-controlled storage for exporting high-quality Fuji apples to Vietnam, with a shipment of 1,800 pieces weighing 25,000 kilograms [1] - The pilot zone has attracted various domestic and international cross-border e-commerce platforms and service enterprises, establishing itself as a significant hub for regional cross-border e-commerce [3] - The zone operates six standardized cold storage facilities with a total capacity of 900,000 kilograms, facilitating efficient logistics and trade processes [3] Industry Developments - During the 14th Five-Year Plan period, the region is accelerating the digital transformation of industries, achieving a paperless process for customs clearance and tax refunds for 129 enterprises, and establishing a multi-park model to enhance logistics for local agricultural products [4] - Tianshui has established stable trade relations with 23 countries, projecting a transaction volume exceeding 400 million yuan in 2024, with a 23.72% year-on-year increase in import and export volume reaching 285 million yuan from January to September 2025 [4] - The pilot zone's influence is evident in Qin'an County, where exports reached 300 million yuan in the first ten months of the year, with cross-border e-commerce exports contributing 150 million yuan, marking a significant growth point for foreign trade [6] Future Outlook - The local government aims to deepen the construction of the cross-border e-commerce pilot zone, enhance policy guidance, and expand the foreign trade entity base, promoting the integration of domestic and foreign trade [6] - The focus will be on leveraging local industrial advantages to improve the core competitiveness of export products, ensuring that more regional specialties are marketed globally through cross-border e-commerce [6]

Core Insights - The "Black Friday" shopping event has seen record online sales in the U.S., reaching $11.8 billion, indicating strong consumer enthusiasm despite cold weather [1] - Chinese consumers are shifting their focus from bulk buying during "Double 11" to exploring niche products during "Black Friday," reflecting a change in consumption patterns [2][3] - The demand for imported goods in China remains robust, with over 1,700 brands seeing sales double during the "Black Friday" period, highlighting a growing interest in niche and differentiated products [3][6] Group 1: Consumer Behavior - Chinese consumers are increasingly interested in niche products rather than just well-known brands, indicating a trend towards personalized and unique shopping experiences [2][6] - The shift from bulk purchasing to a focus on niche exploration during "Black Friday" suggests a deeper transformation in consumer preferences [3][11] - The rise of small, specialized brands in the Chinese market is driven by consumers seeking products that cater to specific needs and offer unique experiences [6][7] Group 2: Market Trends - The import consumption market in China is evolving from a focus on volume to a focus on quality and differentiation, with a notable increase in the popularity of small brands [6][13] - The overall import value through cross-border e-commerce reached approximately 425.54 billion yuan, reflecting a 5.9% year-on-year growth, indicating resilience in consumer demand for overseas products [6] - The "Black Friday" event has become a significant platform for small brands to enter the Chinese market, leveraging live streaming and global buyer engagement to enhance visibility and sales [9][10] Group 3: Brand Opportunities - The success of niche brands during "Black Friday" presents a golden opportunity for global brands to tap into the Chinese market, which is increasingly receptive to diverse and personalized offerings [7][11] - Brands like REVOLVE have reported over 500% growth in sales during "Black Friday," showcasing the potential for long-term customer acquisition and market penetration through platforms like Tmall International [10] - The transition from bulk buying to niche exploration signifies a broader trend in the Chinese market, where consumers are willing to invest in products that align with their lifestyle and personal preferences [11][13]

转载请注明央视财经 编辑：令文芳 （央视财经《正点财经》）截至今天（3日），义乌海关今年验放的跨境电商进口单量达到一亿单，浙 江义乌成为我国首个跨境电商年进口清单量破亿单的城市。义乌目前进口的跨境电商商品以保健品、化 妆品、婴幼儿奶粉、玩具为主，涵盖7万多种商品，来自全球74个国家。 ...

新华社杭州12月3日电（记者唐弢）记者12月3日从杭州海关所属义乌海关获悉，2025年浙江义乌跨 境电商进口清单量已突破1亿单，创历史新高。 作为全球最大的小商品集散中心，义乌有着丰富的商品种类，成熟多元的物流网络和高效的配送体 系，加之较低的物流成本，成为义乌跨境电商迅速发展的有利因素。目前，义乌综合保税区和义乌保税 物流中心汇聚了121家跨境电商企业，天猫国际、京东国际等头部跨境电商平台均在此布局物流中心 仓。 持续扩大的进口量，对通关效率提出了更高要求。为此，义乌海关在义乌综合保税区推出"无感卡 口"智慧监管措施，货运车辆经过卡口时，经地磅称重后，车牌识别系统可马上完成信息验核，不到10 秒即可放行，高峰期卡口车辆可实现"零停留、秒放行"。 义乌的跨境电商网购保税进口业务始于2019年，义乌保税物流中心首次以跨境电商网购保税模式进 口跨境电商商品，此后义乌跨境电商进口规模持续扩大。2021年义乌综合保税区封关运营，为义乌跨境 电商进口提供了更大平台。2024年义乌跨境电商进口量超8000万单，实现快速增长。如今，义乌跨境电 商网购保税进口规模实现从"千万"到"亿"的跨越，成为义乌"买全球"的重要增长点。 ...