Core Insights - The article highlights the success of the women's live streaming sales initiative in Chifeng City, where over 3,000 orders were completed during the "Double Eleven" shopping festival, generating sales exceeding 200,000 yuan, with an average income increase of over 2,700 yuan per participant [1] - The initiative, led by the Women's Federation, has transformed individual efforts into a collective approach, providing training, resource sharing, and problem-solving support for women entrepreneurs [1][2] Group 1: Women's Empowerment through Live Streaming - The establishment of the Village Broadcasting (Alliance) Women's Federation has brought together over 50 female streamers from various backgrounds, creating a supportive community for women to thrive in e-commerce [1][5] - The program has significantly improved the skills of participants, with professional training in live streaming techniques leading to increased sales and confidence among women like Suning, who reported a single live stream sales peak of over 2,000 yuan [3][4] Group 2: Innovative Organizational Structure - The Village Broadcasting (Alliance) Women's Federation has developed an efficient organizational model termed "1+N+X," which includes a core hub for resource coordination, multiple decentralized live streaming points, and shared platforms to lower entry barriers for new entrepreneurs [5] - This model has facilitated a shift from isolated efforts to collaborative development, exemplified by the successful organization of a local e-commerce festival that generated cumulative sales of 106,000 yuan [5] Group 3: Industry Development and Talent Cultivation - The initiative aims to enhance the entire supply chain by selecting high-quality local products and establishing a "Women’s Preferred" supply chain to address issues of product quality and sourcing [6] - The program has also implemented a mentorship system to empower new streamers, resulting in 19 individuals becoming capable of independent live streaming, and expanding the membership from 30 to over 50 [6] Group 4: Long-term Goals and Community Impact - The ultimate goal of the Village Broadcasting (Alliance) Women's Federation is to link economic growth with rural governance, focusing on talent cultivation, industrial revitalization, and the promotion of cultural values in rural areas [7]

天眼查工商信息显示，近日，东方甄选（北京）科技有限公司发生工商变更，孙东旭卸任法定代表人、执行董事、经理，俞敏洪接任法定代表人、经理， 并担任董事。同时，该公司经营范围新增餐饮管理、外卖递送服务、餐饮服务等。东方甄选（北京）科技有限公司成立于2021年12月，注册资本1000万元 人民币，经营范围包括企业形象策划、会议及展览服务、食用农产品批发等。股东信息显示，该公司由东方优选（北京）科技有限公司全资持股。 | mages 1 1 2 5 - 3 | | | 香公司 童老板 蕾关系 面风险 | | | | --- | --- | --- | --- | --- | --- | | | | 【那些中心的发展了最全旗下机构 | 东方甄选(北京)科技有限公司 0 天眼一下 | | ■ 应用 · 商务合作 企业级产品, ★开通会员, ▲ 费米· | | 基本信息 126 | | 法律诉讼 12 | 经营风险 经营信息 358 | 公司发展 | 知识产权 2 历史信息 10 0 | | 变更记录 10 @ | | | | 品 数据纠错 | 变更项目, 变更时间, 可导出 7天眼查 | | 序号 | 变更日期 | 变更项 ...

近日，据天眼查显示，东方甄选（北京）科技有限公司发生了工商变更。孙东旭卸任法定代表人、执行 董事、经理等职务，由俞敏洪接任，并担任董事。公司经营范围新增餐饮管理、外卖递送服务、餐饮服 务等。 东方甄选（北京）科技有限公司成立于2021年12月，注册资本为1000万人民币，由东方优选（北京）科 技有限公司全资持股，法定代表人为俞敏洪。公司聚焦农产品销售与知识带货，依托新东方集团背景以 直播电商模式经营。 11月6日，俞敏洪在社交平台发文，确认孙东旭离职。俞敏洪表示，近期孙东旭因为个人原因，提出不 再继续工作。 综合自新浪科技 ...

Core Points - The core point of the news is the management change at Dongfang Zhenxuan (Beijing) Technology Co., Ltd., with Yu Minhong taking over from Sun Dongxu as the legal representative and executive director, alongside an expansion of the company's business scope to include restaurant management and delivery services [1] Company Overview - Dongfang Zhenxuan (Beijing) Technology Co., Ltd. was established in December 2021 with a registered capital of 10 million RMB, fully owned by Dongfang Youxuan (Beijing) Technology Co., Ltd. [1] - The company focuses on agricultural product sales and knowledge-based marketing, leveraging the New Oriental Group's background to operate through a live-streaming e-commerce model [1] Management Change - On November 6, Yu Minhong confirmed Sun Dongxu's departure from the company due to personal reasons [1] - Yu Minhong has taken over multiple roles including legal representative, executive director, and manager [1] Business Expansion - The company has added new business areas including restaurant management, takeaway delivery services, and catering services [1]

Core Viewpoint - The recent management change at Dongfang Zhenxuan (Beijing) Technology Co., Ltd. has raised attention, with Yu Minhong taking over key positions from Sun Dongxu, who has left the company but remains in leadership roles at the parent company [1][4]. Group 1: Management Changes - Sun Dongxu has resigned as the legal representative, manager, and executive director of Dongfang Zhenxuan, with Yu Minhong assuming these roles [1]. - Despite the changes at Dongfang Zhenxuan, Sun Dongxu continues to hold positions at the parent company, Dongfang Youxuan (Beijing) Technology Co., Ltd. [1]. Group 2: Business Scope Expansion - The company has expanded its business scope to include restaurant management, takeaway delivery services, and catering services [3].

Core Viewpoint - The rapid development of the digital economy has made live e-commerce a significant driver of consumption and economic growth, but it also faces issues such as false advertising, after-sales difficulties, and data fraud. The new regulatory framework aims to establish a comprehensive system for managing responsibilities among all parties involved in live e-commerce [1][2]. Group 1: Regulatory Framework - The State Administration for Market Regulation (SAMR) and the National Internet Information Office have developed the "Live E-commerce Supervision Management Measures," which will soon be officially released [1]. - The new regulations aim to define the responsibilities of all parties involved in live e-commerce, moving the industry towards a more standardized and legally compliant phase of "high-quality development" [1][2]. Group 2: Industry Characteristics and Challenges - Live e-commerce features a distinct separation of "people, goods, and scenes," complicating the resolution of disputes as consumers often struggle to identify responsible parties [2]. - The SAMR plans to enhance the regulatory framework by establishing an integrated supervision mechanism that includes both online detection and offline investigation [2][3]. Group 3: Regulatory Innovations - The SAMR will implement a "layered and graded supervision" approach and a "penetrating supervision" system to improve governance capabilities in the live e-commerce sector [3]. - The focus of competition in live e-commerce is expected to shift from mere traffic and lowest prices to supply chain capabilities, service quality, and brand reputation as the regulatory framework matures [3].

作为苏州首次打造的直播电商专门赛事，"开Mai苏州"已连续举办2届。赛事期间，9场涵盖战略研 修、技能实训的课程，既讲解"双十一"全域营销策略，也剖析直播电商新政与苏州产业机遇，为选手搭 建成长阶梯。"我们考察的是直播运营全链路能力，从市场调研、选品到场景搭建、数据优化都要兼 顾。"大赛评委、苏州经贸职业技术学院副教授王佳介绍，本届赛事从300多个初赛作品中筛选出25组校 园新秀和25组专业选手晋级，同步开启"培训+认证+招聘+实操"闭环式线上线下赋能计划，打造多层次 直播人才矩阵。 赛场外的直播电商专场招聘会，让人才与产业精准对接。太湖雪、大禹等9家企业摆开"招聘台"， 梵晨生物医药HR孙欣宜忙着接待咨询的选手："我们的医疗器械直播专业性强，这里的选手有实战经 验，正是我们需要的人才。"她说，苏州直播经济势头正劲，希望借助这类赛事吸引更多人才扎根。 数据显示，苏州直播电商零售额稳居全省第一。今年6月启动的"十百千"主播培育计划更是明确： 用3到5年时间培育10名顶流主播、100名领军人才、1000名骨干人才。 "一碗吴中粳米饭，能让你在餐桌上闻到稻田的清香，闻到苏州的味道。"昨天（11月30日），"开 Ma ...

人民财讯12月1日电，央行召开打击虚拟货币交易炒作工作协调机制会议；央行、科技部等部门联合召 开科技金融统筹推进机制第一次会议；证监会剑指财务造假，发行人+中介机构被同步追责；工信部： 依法依规治理动力和储能电池产业"内卷式"竞争；11月份我国制造业PMI升至49.2%；国家航天局设立 商业航天司，持续推动商业航天高质量发展；直播电商监管新规拟出台；取款超5万不再需要登记；主 要产油国宣布维持明年头三个月暂停增产计划。 ...

Core Viewpoint - The company has entered a stable development phase with a clear strategy, focusing on enriching its product lines and building a product matrix centered around self-operated products [1][2] Product Development - The company has expanded its self-operated product categories from fresh food to include nutritional health products, pet food, clothing, and home goods, resulting in a more diversified product structure. As of May 31, 2025, the company has launched a total of 732 self-operated SPUs [1] - Self-operated products have become a significant growth engine, with the GMV of self-operated products accounting for approximately 43.8% of total GMV in FY25, an increase of about 3.8 percentage points year-on-year. The management aims to increase the self-operated product GMV share to over 60% in FY26 without affecting third-party GMV [1] Multi-Channel Strategy - The company is deepening its online and offline multi-channel strategy. Online, it has expanded beyond Douyin to platforms like WeChat Mini Programs, Tmall, JD.com, Pinduoduo, and Xiaohongshu. The Oriental Selection APP, as a strategic core, contributed 15.7% to GMV as of May 31, 2025, a year-on-year increase of 7.3 percentage points, with paid APP memberships growing to 264,000, up 33.1% year-on-year [2] - Offline, the company leverages New Oriental Group's learning center network and explores various methods such as vending machines and display stands to enhance brand awareness. It has also opened small shops to pilot sales of ready-to-eat foods and household essentials, gradually expanding its offline presence [2] Financial Forecast and Valuation - Due to better-than-expected performance in live streaming, the company has raised its FY26 revenue forecast by 11.6% to 5.03 billion yuan. Adjusted net profit for FY26 is also increased by 49.5% to 339 million yuan. FY27 revenue is projected at 5.63 billion yuan, with adjusted net profit of 407 million yuan [2] - The target price has been raised by 20% to 24.0 HKD, reflecting a more optimistic growth outlook. The GMV forecast for FY26 has been adjusted from 7.80 billion yuan to 9.85 billion yuan, corresponding to a 4.5 times FY26 price-to-sales ratio. The company is currently trading at 3.4 times FY26 price-to-sales ratio, indicating a 30% upside potential [2]

吴东美介绍，今年以来，市场监管总局坚持问题导向，聚焦社会各方反映强烈的直播虚假营销、假 冒伪劣等问题，组织开展直播电商突出问题专项整治，依法严厉查处各类违法违规行为。前期，市场监 管总局已集中发布了三批23件直播电商典型案例，今天继续发布第四批7件典型案例，目的就是持续释 放严打违法、保护合法的鲜明信号，充分发挥以查促改、以案促治的震慑作用，维护公平、有序、诚信 的直播电商市场环境。 对于下一步市场监管部门在创新直播电商领域监管机制方面的部署，吴东美称，直播电商监管涉及 直播电商平台、直播间运营者、直播营销人员及其服务机构等多方主体，人、货、场分离，交易链条 长，涉及区域广，参与主体的法律关系复杂，给监管工作带来重大挑战。市场监管部门将进一步加强系 统化监管、跨区域监管、穿透式监管，着力提升直播电商行业治理能力和水平。 一是强化分层分级层级对应监管。二是强化跨区域指挥调度。三是强化穿透式监管。针对直播电商 行业人、货、场分离的特点，总局将继续加强对跨区域重大案件的指挥调度，强化信息共享和协同配 合，建立健全"线上发现、线下追查，线下发现、线上管控"的直播电商一体化监管机制，推动全链条打 击，实现源头治理。市场 ...