Travel Insights - During the National Day holiday, inter-regional passenger flow increased by 5.3% year-on-year, slower than the 7.9% growth during the May Day holiday[2] - Air travel and railway growth rates were below 4%, while waterway and outbound travel saw higher growth, with waterway passenger transport up by 8.7%[12] Retail Performance - Retail sales for key enterprises grew by 3.3% year-on-year in the first four days of the holiday, indicating potential pressure on October's retail sales[3] - Home appliances and green food consumption achieved double-digit growth, with green organic food sales up by 20.1%[18] Price Trends - Food prices remained stable, while some regions saw a decline in liquor prices; for instance, the average price of movie tickets dropped nearly 8% year-on-year[4] - Airfare prices increased by 9.2% compared to the previous year, while hotel prices varied significantly between first-tier and lower-tier cities[24] Movie Industry - Box office revenue for the National Day holiday was down 19.2% year-on-year, potentially due to scheduling issues with popular films released in the preceding months[26] Economic Indicators - The Huachuang macroeconomic activity index was at 6.65% as of September 28, showing a decline of 2.12 percentage points from the previous week[28] - The manufacturing PMI remained above the growth line at 50.8%, indicating resilience in external demand[38]

Group 1 - The Chinese film market has experienced continuous growth this year, marked by strong performances during major holiday periods such as the Spring Festival, summer, and National Day [2][3] - As of October 7, 2023, the National Day box office has surpassed 425.2 billion yuan with over 1 billion moviegoers, exceeding last year's total box office three months early [3] - The film "Assassination of the Novelist 2" has significantly boosted tourism in its filming location, with 5.65 million visitors and over 5.3 billion yuan spent in the first three days of the holiday [5] Group 2 - The "film + tourism" model has effectively transformed viewing traffic into consumer spending, creating a win-win situation for both industries [7] - Various regions are offering discounts on attractions and accommodations for tourists who present movie tickets, enhancing the overall consumer experience [7] - A collaboration between China UnionPay and Maoyan Entertainment has introduced a "food map" that provides dining discounts near cinemas for moviegoers [9] Group 3 - The market for animated film derivatives is thriving, with projections indicating that the market size for such products will reach 652.1 billion yuan this year [11] - The Chinese film industry is evolving from a focus solely on box office revenue to a more diversified consumption ecosystem, integrating cultural tourism and creating new consumer experiences [11]

Group 1: Consumer Market Performance - The dual holiday of National Day and Mid-Autumn Festival has led to a vibrant consumer market, with companies in dining, cultural tourism, and travel sectors launching special activities to meet festive demand [1] - Companies have reported impressive consumption data, showcasing the resilience and potential of the domestic consumer market [1] Group 2: Dining Sector - Shanghai dining companies are leveraging the holiday opportunity through themed marketing, new product development, and channel expansion, resulting in increased festive consumption [2] - Guangzhou Restaurant's outlets have created festive dining experiences and launched various themed banquet packages, catering to diverse consumer needs [2] - During the holiday period, the Yuyuan Garden Mall in Shanghai attracted over 1.1 million visitors, achieving a 10% year-on-year sales growth [2] - Five Star's innovative "rice mooncake" series has seen sales double prior to the holiday, with expectations of double-digit growth in freshly baked mooncake sales [2] Group 3: Tourism Sector - Shanghai's cultural tourism companies are enhancing visitor experiences through themed activities and cultural performances, leading to increased tourism during the holiday [3] - Huangshan Scenic Area received nearly 200,000 visitors from October 1 to 6, marking a 7.54% increase compared to the previous year [3] - In Nanjing, the iconic Confucius Temple boat tours saw over 10,000 visitors daily, with a 10% increase in revenue during the first six days of the holiday [3] Group 4: Film Industry - The film market remained robust during the holiday, with box office revenue surpassing 1.7 billion yuan and over 46 million attendees [4] - Major films, including "The Volunteer Army: Blood and Peace," led the box office, while Shanghai Film's "The Little Monster of Langshan" continued to perform well after two months of release [4] Group 5: Travel Sector - Airlines in Shanghai are increasing flight frequencies and upgrading aircraft to accommodate the surge in travel demand during the holiday [5][6] - Eastern Airlines operated over 15,400 flights and transported more than 2.27 million passengers from October 1 to 5, achieving a 3.9% increase in daily flight volume [5] - Southern Airlines plans to add over 2,700 flights and execute 48,000 flights during the holiday, with significant growth in international routes [6] - Baiyun Airport reported daily averages of 1,562 flights and 245,401 passengers from October 1 to 5, reflecting year-on-year growth [6] - Shanghai's two major airports are expected to handle 19,000 flights and 3.14 million passengers during the holiday period, marking a 5.6% increase [7]

Core Insights - The report by Tiger Whale Entertainment highlights a significant shift in entertainment consumption patterns during the National Day holiday, with a notable increase in both offline and online activities [1][2]. Offline Entertainment Trends - There is a growing trend of offline performances becoming more localized and niche, with a 34.1% increase in total performances in third to fifth-tier cities [2]. - The total box office revenue for the first six days of the National Day holiday reached 1.539 billion yuan, with several films surpassing 100 million yuan in box office during the holiday [1]. - The average ticket price during this period was 36.8 yuan, down from 40.4 yuan the previous year, making it more accessible for audiences [1]. Online Entertainment Trends - Online viewing time on large screens increased by 23% year-on-year, with anime viewing time surging by 76%, indicating a shift towards immersive content consumption [2]. - The report notes that the rise of domestic animation is reshaping family entertainment dynamics, particularly among younger parents [2]. Audience Demographics - The 30-39 age group has become the primary demographic for "home entertainment," showing a 38.2% increase in viewing time compared to the previous week [3]. - In contrast, older adults exhibit a stronger inclination towards offline cultural consumption, reflecting differing leisure preferences across age groups [3]. Performance Highlights - The top five films during the holiday included "The Volunteer Army: Blood and Peace" with a box office of 385.17 million yuan, followed by "731" and "The Assassination of Novelists 2" [5]. - Major cities contributing to the box office included Shanghai, Beijing, and Shenzhen, with significant revenue figures reported [5].

近年来，中国电影持续绽放光彩，佳作频出。从《流浪地球》的科幻奇景到《好东西》的温情叙事，从《哪吒之魔童闹海》的神话新编到《浪浪山小妖 怪》的东方美学，中国电影不断实现口碑与票房的双赢。 伴随产业发展，"电影+美食""电影+文创"十分火热。国庆前夕，多部门联合推出的"跟着电影品美食"2025国庆档特别推介在京举行，发布了覆盖国庆档的 一系列促进电影业和餐饮业融合发展的具体活动。北京、江苏、浙江等地联动多方资源，推出"电影+美食"促消费补贴，有效赋能各地文旅、餐饮等行业 发展。 现如今，电影价值正在溢出银幕，融入到我们生活方方面面。一起解锁电影同款美食，开始"逛吃玩"！ 鲅鱼饺子 《窗外是蓝星》 《窗外是蓝星》展现了山东鲅鱼水饺搭乘天舟三号货运飞船飞入太空，为航天员乘组提供在轨期间的传统节日食品的片段。那一口热腾腾的家乡味道，能 跨越地球与太空的距离，缓解航天员对家乡的思念。 △《窗外是蓝星》画面 山东人对鲅鱼水饺的偏爱，藏在对食材的讲究里。选用渤海湾新鲜鲅鱼，肉质细嫩、刺少味鲜，是制作水饺的黄金原料。 如果去山东，一定不要错过地道的"皮薄如纸、馅大如球"鲅鱼水饺，一口下去，鲜汁瞬间在口腔中爆开，那扎实的口感与浓 ...

Core Insights - The box office for the National Day holiday in 2025 has exceeded 1.75 billion yuan, with over 3.65 million screenings and more than 47 million attendees, indicating a vibrant Chinese film market [1] Industry Summary - The total box office for the year has surpassed the entire box office for 2024, showcasing the ongoing growth and popularity of the Chinese film industry [1]

Group 1 - The total box office for the 2025 National Day holiday has exceeded 1.741 billion yuan as of October 8, including pre-sales [1] - The film market remains robust during the National Day holiday, with many audiences opting for special effect theaters for a better viewing experience [4] - IMAX theaters have seen a significant increase in attendance, with 35 million viewers choosing IMAX screenings by September 30, marking a 60% year-on-year increase [6] Group 2 - The Chinese film market has experienced continuous growth in 2025, driven by content innovation, technological breakthroughs, and synchronized policies and market dynamics [7] - The diversity of film genres during the National Day holiday caters to various audience preferences, with "The Volunteer Army: Blood and Peace" leading the box office [7] - Technological advancements in film production are being pushed by the variety of film genres, with notable innovations such as IMAX-specific filming and AI-driven sound design in films like "Assassination Novelist 2" and "Deafening" [9] Group 3 - China holds over 52% of global virtual shooting technology patents, leading the world in this area, with 80 patents compared to Japan's 60 and the USA's 20 [10] - Chinese companies occupy six of the top ten positions in the global virtual shooting patent rankings, indicating a strong presence in this innovative field [10]

Core Insights - The National Day holiday box office in Shandong exceeded 920 million yuan, with over 2.7 million moviegoers, indicating a strong consumer interest in diverse film offerings [4][5]. Group 1: Box Office Performance - As of October 7, the total box office for the National Day period reached over 1.7 billion yuan, with popular films like "The Volunteer Army: Blood and Peace," "731," and "Assassination Novelist 2" leading the box office [5]. - The box office performance is close to last year's figures, with expectations not fully met due to various factors affecting audience demand and film quality [6]. Group 2: Audience Engagement and Film Variety - The variety of films, including genres like action, comedy, and patriotic themes, has catered to diverse audience preferences, enhancing the overall viewing experience [3][4]. - Cinema operators have implemented strategies such as adjusting screening schedules and offering promotional activities to boost ticket sales and audience turnout [3][4]. Group 3: Regional Insights and Promotions - Cities like Qingdao, Jinan, and Yantai showed high enthusiasm for moviegoing, with promotional activities such as ticket discounts and special offers contributing to increased attendance [4]. - The integration of film and tourism activities, such as movie-themed events and location visits, has further stimulated consumer engagement and spending [8]. Group 4: Long-tail Effect of Films - Smaller budget films like "The Sound of Thunder" have performed well, benefiting from extended screening periods and positive word-of-mouth, showcasing the importance of quality and unique themes in driving box office success [6]. - The National Day holiday provided an extended window for films to gain traction, allowing for a longer period of audience engagement and potential revenue generation [6].

票根经济不仅是一场消费狂欢，更是产业深度融合的体现。今年年初，国务院办公厅印发的《关于 进一步培育新增长点繁荣文化和旅游消费的若干措施》提出，深化"文旅+百业""百业+文旅"，丰富消费 业态和场景。今年以来，国家电影局、商务部联合启动"跟着电影品美食""跟着电影去旅游""中国电影 消费年"活动，充分发挥电影对提振消费的积极作用……一系列政策举措促进"电影+"消费提质升级。 电影《浪浪人生》主体部分在福建泉州取景拍摄，影片中，晋江、石狮等地的渔港、古村落、海岸 线，每一帧都是泉州海洋文化与人文底蕴的生动写照。借助电影热度，不少观众在国庆假期走进泉州， 感受这座城市独特的魅力。从"热映"到"热游"，大银幕上的光影故事为文旅市场注入蓬勃活力。 "电影+文旅"不是简单叠加，而是通过文化内涵的挖掘和创新表达，实现产业共赢。国庆节前夕， 一场融合电影、市集与青年文化的艺术盛宴在浙江杭州举办，每个摊位都以电影名字命名，游客可以在 这里一站式逛、玩、拍、买，体验电影中的同款场景，解锁电影同款美食、服饰、文创等。电影成为拉 动消费、推动经济增长的新引擎。 过去，电影票根只是一次文化体验的凭证，如今却成为连接"吃、住、行、游、购 ...

过去，电影票根只是一次文化体验的凭证，如今却成为连接"吃、住、行、游、购、娱"的消费通行证。 浙江省以电影票根为媒介，串联美景与美食，推动消费链条延伸；江苏省部分影院推出"电影+民乐表 演""电影+非遗美食"活动，实现"影院赚人气、非遗得传承、观众享实惠"的"三赢"；吉林省推出"跟着 电影去旅游"惠民消费券活动，联动全省文旅资源，为市民和游客打造一场集观影、游览、消费于一体 的节日盛宴，实现观影消费向文旅体验的场景延伸。 票根经济不仅是一场消费狂欢，更是产业深度融合的体现。今年年初，国务院办公厅印发的《关于进一 步培育新增长点繁荣文化和旅游消费的若干措施》提出，深化"文旅+百业""百业+文旅"，丰富消费业态 和场景。今年以来，国家电影局、商务部联合启动"跟着电影品美食""跟着电影去旅游""中国电影消费 年"活动，充分发挥电影对提振消费的积极作用……一系列政策举措促进"电影+"消费提质升级。 在中国电影评论学会会长饶曙光看来，政策措施的出台，助推电影与线下消费业态融合发展，催生出更 多复合型文化消费场景。随着更多创新模式的涌现，电影与文旅的深度融合将继续为消费市场注入持久 活力。 国庆假期，去电影院赴一场光影之 ...