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马拉松“跑”热消费 赛事经济构筑城市经济增长新引擎
Yang Shi Wang· 2025-04-29 08:09
央视网消息:从年初开始,自南向北,从广州、香港,再到重庆、武汉和北京,各地马拉松赛事轮番上演。根据中国马拉松官 网的统计,仅4月20日当天,全国共有43场马拉松比赛"鸣枪起跑"。马拉松如何联动消费新场景?我们一起到北京半程马拉松去看 看。 4月20日早上7时30分,北京半程马拉松鸣枪起跑,2万多跑步爱好者在这个春天的早晨尽情享受着长跑带来的欢乐。而在比赛之 后,马拉松带给他们的快乐仍然在延续。 而来自上海的陈力在2024年已经先后完成了成都马拉松、无锡马拉松、厦门马拉松等十多场赛事。对于她来说,马拉松不仅仅 是一项运动,更是一种不断突破自我,保持自律的生活方式。 无数个陈力这样的跑者汇聚起来,他们在专业服装鞋帽、可穿戴设备、运动营养品、运动康复等方面的巨大需求则形成了一个 广阔的市场。数据显示,90%以上的跑者有运动防护用品方面的消费支出。59.34%的跑者在可穿戴运动设备方面的花费超过1000 元,花费超2000元的跑者达30.21%,花费5000元以上的跑者占比超过10%。除了装备,火热的赛事也带动了城市多种业态的消费。 在杭州,4月以来景区门票收入较上月同期增长75.3%。赛事前几天,周边酒店入住率也明 ...
上海开花区域结果,这项田径大赛为文旅商体展联动提供新样本
Xin Lang Cai Jing· 2025-04-29 07:11
Core Insights - The 2025 Yangtze River Delta International Diamond Athletics Meet will take place in Shaoxing Keqiao, marking a shift from the previous host city of Suzhou, aiming to enhance regional sports integration and management [1][3][9] - The event is part of a new "touring model" that seeks to maximize the cultural and economic impact of sports events across the Yangtze River Delta region [1][9] Event Overview - The Diamond League has evolved from the historic Shanghai Diamond League, which began in 2005, to a broader initiative involving multiple cities in the Yangtze River Delta [3][4] - The event aims to leverage the existing infrastructure and international standards of athletic venues in the region, facilitating easier replication of the event compared to other sports [3][4] Management and Collaboration - The event management team from Shanghai has been actively involved in supporting other cities, sharing expertise and resources to ensure successful event execution [4][6] - The collaboration has resulted in positive outcomes, such as a 95% attendance rate and over 16,000 spectators at the inaugural Suzhou event, showcasing the potential for high engagement in the region [6][9] Cultural and Economic Impact - The integration of sports events with local tourism and culture is emphasized, with initiatives to promote local attractions and enhance the overall experience for athletes and spectators [9][10] - The event is expected to stimulate local economies and enhance the image of host cities, with athletes likely to engage in local activities and tourism [10] Future Prospects - The success of the touring model may lead to more events adopting similar strategies, potentially bringing the Diamond League back to Shanghai in the future [10]
神州答卷丨从“大运之城”到“世运之城” 成都“以赛营城”逐梦启航
Xin Hua She· 2025-04-29 05:38
Core Points - Chengdu is transitioning from hosting the Summer Universiade to preparing for the World Games, with the 12th World Games scheduled from August 7 to August 17, 2025 [4][9] - The organizing committee has implemented a comprehensive plan focusing on sustainability, inclusivity, and efficiency in hosting the event [9][32] - The event will feature 34 major sports, 60 sub-events, and 255 individual events, with a strong emphasis on both traditional and emerging sports [12][32] Group 1: Event Preparation - As of April 29, 2023, there are 100 days left until the World Games, and all preparations are in full swing [7][9] - The event will include both traditional sports like tug-of-war and martial arts, as well as new sports such as drone racing and wake surfing [7][9] - A total of 21 competition venue teams are in place, and various testing and training exercises are being conducted [12][14] Group 2: Community Engagement - Chengdu is fostering a strong community spirit through various "World Games+" activities, aiming to engage over a million people across 1,000 schools [20][22] - The city is creating "World Games spaces" in communities to enhance public awareness and participation in the event [20][22] - Activities like parkour demonstrations in schools are being organized to promote new sports and encourage youth participation [18][20] Group 3: Infrastructure and Facilities - The World Games will utilize existing facilities, with 27 competition venues, including 18 that will undergo renovations and 9 temporary venues built in parks and lakes [32][32] - The Chengdu International Roller Skating Center will host roller skating events, showcasing the city's commitment to developing sports infrastructure [22][24] - The city has seen significant investment in sports facilities, with plans to enhance public sports spaces and increase accessibility for residents [30][32] Group 4: Economic Impact - Chengdu's sports industry is experiencing rapid growth, with over 25 major projects signed, amounting to more than 196 billion yuan in investment [30] - The city's sports consumption scale is projected to exceed 75 billion yuan in 2024, reflecting a growth of over 9% [30] - The hosting of international events is enhancing Chengdu's global profile, attracting more international flights and increasing tourism [41][43]
激发“体育+”新活力!十五运会群众赛事首金将在茂名诞生
2 1 Shi Ji Jing Ji Bao Dao· 2025-04-29 04:25
作为国内规格最高的综合性体育盛会,十五运会群众赛事活动首次将决赛舞台选定茂名。 此次赛事设定向运动男/女团体、接力赛及无线电测向团体赛六大项目,吸引全国23个省(市、区)及 香港、澳门特别行政区的438名运动员、超500名技术官员及保障团队汇聚于此。赛场设计深度融入地域 文化特色,构建"山、海、农、城"四大竞赛单元,让赛场成为地域文化的鲜活展台。 值得关注的是,近年来,为强化体育赛事对茂名荔枝产业的带动效应,赛事创新实施"首金赋能计划", 将首枚金牌的巅峰对决精心选址于承载着荔枝千年文脉的高州根子镇柏桥村,既为体育健儿搭建了展现 竞技风采的广阔舞台,又巧妙借助赛事的巨大流量,为乡村产业注入新的活力,实现了体育精神与乡村 发展在资源整合、价值共创层面的深度交融与双向促进。 南方财经全媒体记者谭砚文 广州报道 5月8日,第十五届全国运动会首个群众赛事活动将在广东茂名拉开帷幕。4月28日,茂名市召开茂名市 筹备第十五届全国运动会群众赛事活动定向项目新闻发布会。 据悉,这场赛事以"山海为赛场,好心迎宾客"为主题,将在电白区、高州市、化州市及茂名新城四地展 开角逐,同时,赛事将联动茂名的荔枝产业,以"体育+文旅+农业" ...
五一出游计划还没想好?不如去看场CBA
Zhong Guo Xin Wen Wang· 2025-04-29 03:50
Group 1 - The Beijing Beikong Basketball Team leads the CBA semifinals 1-0 against Shanxi Fenjiu Basketball Team and will continue to compete in the playoffs [1][4] - The team has reached the CBA semifinals for the first time in five years, showcasing the spirit of perseverance and determination [1][4] - The upcoming home games on May 2 and 4 are highly anticipated, with the first match already sold out, expecting nearly 14,000 fans to attend [7] Group 2 - Beijing Shougang Basketball Club has launched a "Travel with the Game" initiative to enhance the holiday experience for fans, integrating sports, culture, and tourism [6] - Fans purchasing tickets for the May 2 game can enjoy an 11.2% discount at designated restaurants during the holiday period [6] - The CBA semifinals are part of a larger "Holiday Sports Carnival" in Beijing, aimed at providing a comprehensive entertainment experience for both locals and tourists [4][6]
2025湖南群众体育赛事推介会举行,长沙精品群众体育赛事大出风头
Chang Sha Wan Bao· 2025-04-29 03:26
Group 1 - The "Vibrant Hunan, Dynamic Future" 2025 Hunan Province Mass Sports Event Promotion Conference was held in Changsha, showcasing various high-quality mass sports events and highlighting the commercial value and operational potential of these events [2] - A total of nearly 10 million yuan in cooperation intention agreements for 2025 mass sports events were signed at the conference [2] - Changsha hosted 1,109 sports events in 2024, including 9 national-level and 11 provincial-level events, directly involving 1.28 million participants and impacting nearly 8 million people, with sports consumption reaching 1.8 billion yuan [2] Group 2 - In 2025, Changsha will host several major sports events, including the Changsha Marathon and the Southern Regional Qualifiers for the 15th National Games, enhancing the city's reputation [3] - The "Rural Happy Run and Four Seasons Flower Sea Run" event is designed to empower rural revitalization through sports, attracting nearly 10 million online views and thousands of participants, promoting local agricultural products and improving rural conditions [3][4] - The 6th Community Sports Games in Hunan Province was officially launched at the conference, with 14 city and state sports administrative leaders participating [4]
24年来首次,新赛季中国围棋甲级联赛取消外援
Xin Jing Bao· 2025-04-28 13:12
新京报讯(记者孙海光)中国围棋协会今天(4月28日)发布了2025年中国男子围棋甲级联赛竞赛规 程,确认本赛季取消外援。自2001年引入外援政策以来,这还是围甲联赛首次取消外援。此前,女子围 甲联赛已明确本赛季暂停使用外援。 本赛季围甲联赛共有16支队伍参加,赛制上进行多项改革,比赛采用15轮单循环赛制,15轮过后按照积 分排名决出冠军。同时,本赛季围甲联赛采用临场定台制,上场4人,不再设主将和快棋,各队在排兵 布阵上将更为灵活。 中国男子围甲联赛是目前水平最高的围棋职业化联赛,每年都会吸引来自韩国、日本的顶级棋手加盟, 这也是他们的一个重要收入来源。上赛季围甲联赛共有8名外援,包括7名韩国棋手和1名日本棋手,韩 国围棋等级分排名靠前的申真谞、朴廷桓、卞相壹等都是中国围甲联赛常客。 新赛季围甲联赛开幕式暨分站赛前两轮将于5月26日至30日在浙江长兴举行,其余竞赛日期待定,分别 在各队指定的主场和分站赛举办地进行。 其中,上赛季效力于苏泊尔(002032)杭州队的申真谞15战全胜,是队伍夺冠的一大功臣。五夺世界冠 军的朴廷桓自2012年起便参加中国围甲联赛,上赛季仍能取得13胜3负的战绩,胜率达到81%。 不过 ...
城市经济“活”起来 赛事经济“燃”起来
Guang Zhou Ri Bao· 2025-04-28 06:59
文/广州日报全媒体记者孙嘉晖 图/受访者提供 4月23日,粤港澳第十五届全国运动会迎来开幕倒计时200天;"五一"假期接踵而至;5月10日—11日, 世界田联接力赛在天河体育中心上演;5月31日,是传统的端午佳节,6月1日将迎来广州国际龙舟邀请 赛。十五运会测试赛、群体组比赛陆续开打,十五运会热潮来袭,广州赛区筹备进入最后的冲刺阶段。 近年来,参加体育锻炼的人越来越多,出现了"一场难求"的景象,这些都是非常好的体育消费增长趋 势。"全运经济"概念的提出,已经说明体育产业正在爆发式增长,将成为新的经济增长点。 4月26日—6月2日推出2025广州国际体育嘉年华,相关活动多达288项,包括2项国际性体育赛事、11项 节庆类体育活动、160余项群众性体育赛事、60项商圈体育促消费活动以及55项文化、美食、论坛类活 动,整合全市资源,积极对接"体育+"领域实现创新突破的优质企业和相关单位,基于十五运会带动 的"全运经济"正在成为赋能广州社会经济高质量发展的重要引擎。记者就此专访了多位学界、产业界专 家学者、经营大咖,与大家一起纵论这场城市宣传与全运宣传双向奔赴的新场景、新气象。 全运会促进产业融合创新发展 中山大学新 ...
西安奥体中心:盛世“石榴花” 全民运动馆
Shan Xi Ri Bao· 2025-04-27 22:52
Core Viewpoint - The article emphasizes the development of the Xi'an Olympic Sports Center as a multi-functional sports venue that integrates sports fitness, events, commercial activities, and leisure entertainment, aiming to promote sports participation among the local population and enhance the overall sports industry in Shaanxi province [1][5][6]. Group 1: Sports Events and Community Engagement - The 14th National Games, held in Xi'an, marked the highest level and largest scale of national sports competitions in the central and western regions of China, leaving a lasting impact on the local sports culture [3][5]. - Post-Games, Shaanxi has adopted a strategy of "one event, one policy; one venue, one policy" to effectively utilize the high-quality assets left by the event, enhancing the international profile of Xi'an as a sports city [5][6]. - The Xi'an Olympic Sports Center has become a hub for community sports, with over 350,000 visits for fitness activities and more than 1 million attendees for sports events and performances projected for 2024 [7][8]. Group 2: Infrastructure and Facilities Development - The Xi'an Olympic Sports Center has diversified its facilities to include outdoor football fields, indoor basketball, badminton, tennis courts, swimming pools, and fitness centers, catering to various age groups and fitness needs [6][7]. - The center's upgrades have led to increased participation in sports, with facilities often fully booked, indicating a growing interest in community fitness [7][8]. Group 3: Youth Sports and Education - The center hosts youth training programs, such as badminton classes, which have seen a surge in participation, reflecting a growing enthusiasm for sports among school-aged children [9][10]. - Initiatives to engage students in sports are aligned with national goals to enhance physical education and promote a healthy lifestyle among the youth [9][13]. Group 4: Economic Impact and Sports Industry Growth - The sports events in Xi'an, such as marathons and international competitions, are seen as catalysts for urban development and economic growth, attracting significant visitor numbers and boosting local businesses [14][15][16]. - The sports industry in Shaanxi is experiencing rapid growth, with over 650 billion yuan in related economic output, driven by a comprehensive approach to integrating sports with health and community engagement [17][19].
首届“国网生活节”五一启幕
Bei Jing Shang Bao· 2025-04-27 05:43
北京商报讯(记者 和岳)2025年5月1日至5日,首届"国网生活节"(以下简称"生活节")将于国家网球中心正式拉开帷幕。本次活动由北京中国网球公开赛体 育推广有限公司(以下简称"中网公司")联合多方资源共同策划,以"网球+美食+假期"为主题,涵盖赛事竞技、潮流市集、AI网球互动、文化展览,旨在为北 京市民打造一站式假日休闲场景,探索体育消费与城市经济深度融合的创新路径。 5月3-4日,"北京塔可节"将登陆国家网球中心西广场。此次活动汇聚了超过30余家京城及上海人气塔可品牌齐聚一堂,让你瞬间置身于墨西哥街头。美食之 外,现场还提供玛格丽特、墨西哥斗牛犬及活动限定特调饮品,搭配拉丁乐队Trovanda、雷鬼风格Mojito莫吉托、电子音乐组合LTN及新锐DJFay的现场演 出,打造"塔可配酒,越吃越有"的沉浸式狂欢体验。 此外,国家网球中心"AI学练中心"生活节期间正式开放。该中心由国家级教练团队研发,搭载全球首款网球垂直领域AI智能系统,通过动作捕捉、实时纠错 及个性化课程生成功能,为用户提供发球角度、挥拍速度等20余项数据反馈。为满足不同水平学员需求,中心推出分级训练课程体系,涵盖入门、进阶及专 业级内容,学 ...