齐鲁晚报.齐鲁壹点马璐璐 菏泽马拉松作为本市规模最大、水平最高的体育盛事，吸引全球1.5万名跑者，带动餐饮、旅游、零售等消费同比提升42%，直接经济收 益超2.3亿元，更是吸引北大校友跑团等182名企业家参赛。 深挖文化内涵，"体育+"融合释放潜力 积极把握传统节庆契机，围绕武术、民俗文化等本地优势项目，精心策划武术展演、围棋、拔河等群众性体育活动，有效拉动周边餐 饮、住宿等相关消费，形成了"体育+文化"消费联动效应。 下沉基层一线，激发乡村消费新活力 以社区运动会"村BA"、乡村"四赛"等活动为引领，着力推动赛事活动向社区、乡村延伸，贴近群众生活。巨野县龙堌镇乡村乒乓球赛， 以"运动过大年.健康向春行"为主题，吸引了村民、返乡人员及学生近600人参赛，辐射周边群众超5万人。 赛事选用当地特产作为奖品，融入二郎拳、舞狮等非遗文化展演，实现了生产空间与文体活动的有机融合。该赛事累计观看人次近4000 万，成为激发乡村消费活力、促进城乡文化交流的典范。 7月28日，菏泽市召开2025年上半年菏泽市促消费工作新闻通气会。市教育和体育局副局长张源溪就2025年上半年市教育和体育局促消费 工作情况做介绍。 聚焦品牌引领 ...

Core Viewpoint - The integration of sports, culture, and commerce in the Wulin Square area is driving economic growth and enhancing the consumer experience, particularly through events like the street basketball competition and themed markets [9][10][11]. Group 1: Event Impact - The Hangzhou Business Community Street Basketball Championship, referred to as "楼BA," has attracted numerous teams and spectators, significantly boosting the local economy, particularly in restaurants and cafes [9][10]. - The event has transformed Wulin Square into a vibrant hub, with various themed consumption scenarios like "运閤集" and "武林吨吨冰饮节," featuring over 60 types of ice drinks and desserts [10][11]. Group 2: Cultural and Commercial Integration - The integration of cultural performances and sports events is enhancing the consumer experience, with regular performances at key locations to fill waiting times and extend visitor stays [11][12]. - The "运閤集" market features unique sub-brands and has nearly 400 stalls, with a significant portion dedicated to original brands, including intangible cultural heritage products [12][13]. Group 3: Economic Growth Metrics - The Wulin commercial area has seen a 30% increase in foot traffic and over 1.1 billion yuan in sales during major events, indicating a strong correlation between cultural events and economic performance [14]. - The area is projected to host 115 consumer promotion activities in the second half of the year, further stimulating local commerce [11]. Group 4: Future Developments - The Wulin commercial area aims to attract 108 new stores by 2024, enhancing its status as a premier shopping destination in Hangzhou [16][17]. - Upcoming high-end commercial projects like Hangzhou Hang Lung Plaza are expected to reshape the regional commercial landscape, focusing on youth, trends, and sports [17][18].

碧波翻涌间，三千泳者击水逐浪；长街烟火里，八方游客寻味品鲜。7月26日，2025年平乐县首 届"泳动广西·畅游漓江"活动拉开帷幕。这场集体育竞技、文化体验与生态观光于一体的盛会，不仅让 漓江成为全民健身的赛场，更以"体育+文化"的乘数效应，点燃了县域消费热潮。 体育赛事聚人气，文化活动留人心。暮色降临后，江畔的"水上打铁花"表演如期上演——千余度高 温的铁水被匠人击向夜空，化作漫天星火倒映在江面。另外，文艺演出、"非遗大集市"等内容也精彩纷 呈。这种"沉浸式消费"场景，深受活动参与者的欢迎。 活动期间，平乐县100多家酒店宾馆几乎满房，知行美宿、长滩湾等乡村景点日均接待量突破1000 人次。截至活动结束，平乐县共接待游客1.98万人次，实现旅游收入2058.32万元，餐饮、零售、住宿等 消费板块增幅均超40%。 消费热潮的背后，是平乐县"体育搭台、文化唱戏"的精准布局。广西游泳协会名誉主席罗殿龙表 示："平乐把游泳赛事与生态优势、文化资源深度绑定，让'一时的活动'变成'持续的吸引力'。" 如今，这种吸引力正在形成"回头客效应"。佛山冬泳协会已提前预约明年的团队名额，澳门绿波游 泳会计划组织亲子游专线，有的泳者 ...

Core Insights - The "Village Super" football tournament in Rongjiang County, Guizhou, resumed on July 26 after severe flooding in late June, showcasing the region's rapid recovery and resilience [1][2] - The event has significantly boosted the local tourism economy, generating nearly 20 billion yuan in comprehensive tourism revenue over the past two years [1][4] Group 1: Event Resumption and Community Involvement - The tournament's venue was rebuilt in just 30 days, with local government and community volunteers working tirelessly to restore the football field and facilities [2] - A gratitude parade was held to honor the rescue and support teams from across the country, highlighting community solidarity [2][3] - The first match day featured four games, with a notable match between teams from severely affected areas, emphasizing the spirit of perseverance among local residents [2] Group 2: Economic Impact and Tourism Growth - Since its inception on May 13, 2023, the tournament has generated approximately 20 billion yuan in tourism revenue for Rongjiang County, transforming it from a poverty-stricken area to a county with over 10 billion yuan in GDP [4] - Hotel bookings surged, with a 105% increase on July 26, marking the highest single-day record for the year, indicating a strong recovery in the local hospitality sector [4] - The event has led to a significant rise in online interest, with search volume increasing by over 330% since July 12, reflecting heightened public engagement [4]

Core Points - The Jiangsu Sports Lottery has provided significant financial support for the popular "Su Super" (Jiangsu Provincial Urban Football League), with a total of 26 million yuan allocated from lottery public welfare funds [2][4] - The total sales of lottery tickets in China reached 317.85 billion yuan in the first half of 2025, showing a year-on-year increase of 3.0% [2] - The National Sports Administration utilized 4.137 billion yuan of lottery public welfare funds in 2024 for grassroots and competitive sports initiatives [2] Group 1: Financial Support for "Su Super" - Jiangsu provincial lottery public welfare funds contributed 6 million yuan, while city-level funds totaled 20 million yuan for team development and event organization [2] - The construction and maintenance of venues for "Su Super" have also been supported by lottery public welfare funds [2] Group 2: Venue Development and Maintenance - The Changzhou Olympic Sports Center, which hosted a match attracting over 40,000 spectators, is undergoing a major renovation project with a total investment of 24 million yuan, fully funded by city-level lottery public welfare funds [3] - The Changzhou football training base, covering an area of 106,666 square meters, includes multiple professional training fields and facilities, funded primarily by lottery public welfare funds [4][5] Group 3: Allocation of Lottery Public Welfare Funds - In 2024, Jiangsu province sold a total of 3.31 billion yuan in lottery tickets, generating 797.27 million yuan in public welfare funds, with a significant portion allocated to grassroots sports [6] - The distribution of Jiangsu provincial lottery public welfare funds includes support for sports teams, athlete welfare, talent development, facility improvements, and hosting sports events [7]

Group 1 - The Zhejiang Basketball League (浙BA) is currently gaining significant attention, with the Hangzhou division's finals set to take place soon, showcasing local products alongside the competition [1] - The demographic engaging in sports events is predominantly young, characterized by extroverted personalities who value social interactions and express their opinions on social networks, enhancing their influence [1] - "Social currency" is defined as the value and recognition individuals gain through sharing specific content or participating in activities, which has been amplified in the digital age [1][2] Group 2 - Sports events like浙BA serve as a medium for emotional connections among individuals, groups, and cities, fostering a sense of belonging and collective expression during competitions [3] - Fans actively support their local teams, translating their enthusiasm into a collective expression of city spirit, which is further amplified through social media [3] - The integration of sports and social interaction not only enhances online engagement but also opens up new consumer markets, driving economic growth through events and tourism [3]

Economic Impact - The Wimbledon Championships are estimated to generate a total economic activity of £434 million (approximately 4.34 billion GBP) for the UK in 2024, with London accounting for £279 million (approximately 2.79 billion GBP) [1] Viewership and Engagement - The BBC reported over 69.3 million online views for the 2025 Wimbledon coverage, showing a significant increase from the previous year [1] - Sky Italia achieved a record viewership of 7.6 million for the men's singles final, with a peak rating of 43.3% [1] - Wimbledon’s official social media accounts posted a total of 5,844 times, marking a 9% year-on-year increase, with 4.7 billion impressions (up 61%), 144 million interactions (up 26%), and 2.7 billion video views (up 71%) [1] Merchandise Sales - The official Wimbledon shop recorded the highest sales ever, with over 660,000 items sold during the event, including more than 100,000 baseball caps and nearly 25,000 used tennis balls [1] Attendance and Match Statistics - The event saw a record attendance of 548,770 spectators [2] - A total of 6,365 ACE serves were recorded during the tournament [2] - French player Perricard set a new record for the fastest serve at Wimbledon, reaching 153 mph (approximately 246 km/h) [2] - The women's singles final featured a historic match where Swiatek defeated Anisimova with a score of 6-0, 6-0, marking the first time since 1911 that a player won without the opponent winning a game [2] - A record number of 23 seeded players were eliminated in the first round of both men's and women's singles [2]

Group 1: International Consumption Center Cities Development - The development of international consumption center cities has achieved significant results over the past four years, with the five cities accounting for over 1/8 of the national total retail sales [1] - The number of national-level demonstration pedestrian streets in these cities represents 1/4 of the national total, and the number of time-honored brands accounts for about 1/3 [1] - The import of consumer goods from these cities exceeds 50%, and the sales volume of tax refunds for outbound tourists is around 70% [1] Group 2: Consumption Environment and Trends - The five cities have improved the international consumption environment by enhancing payment convenience and optimizing tax refund services, leading to a 94.6% increase in national tax refund sales in the first half of the year [1] - The cities have introduced 12,000 new domestic and international brand flagship stores, promoting new consumption trends such as digital, green, and health-oriented consumption [2] - Various high-profile events and exhibitions have been organized to enhance consumer engagement and experience [2] Group 3: Strategic Mineral Smuggling Prevention - A special action meeting was held to combat the illegal export of strategic minerals, emphasizing a zero-tolerance policy and collaboration among various government departments [3][4] - The meeting highlighted the need for ongoing efforts to maintain a high-pressure crackdown on smuggling activities and to protect national security [4] Group 4: Agricultural Product Sales and Rural Revitalization - The Ministry of Commerce has organized over 3,300 agricultural product sales matching activities since 2018, facilitating nearly 100 billion yuan in purchases [5] - The upcoming national agricultural product sales conference in 2025 aims to connect large-scale distribution enterprises with local producers, focusing on enhancing the sales of high-quality agricultural products [5][6] - The conference will feature diverse products and large-scale buyers, with a focus on supporting impoverished areas and promoting sustainable income for farmers [5] Group 5: Service Industry Expansion - The national service industry expansion pilot program has significantly contributed to over 1/4 of the national service industry value added and over 60% of service imports and exports [7][8] - The Ministry of Commerce has released multiple batches of best practice cases and experiences to promote service industry openness, covering key areas such as finance, digital economy, and cultural tourism [7][8] - Future efforts will focus on deepening service industry reforms and exploring pathways for high-quality development [8]

Group 1 - The 2025 China Rubik's Cube Sports Tour series has commenced in Shantou, Guangdong, with over 100 participants from more than 60 Rubik's Cube associations and training institutions across the country attending a three-day referee training course [1][2] - The training emphasizes the importance of referees in maintaining order and fairness in Rubik's Cube competitions, highlighting the need for their professionalism and integrity [1] - The National Sports Administration plans to enhance support for the development of Rubik's Cube sports, improve the event system, and organize more high-level competitions while also focusing on the training and development of referees [1][3] Group 2 - The training course features practical content delivered by industry experts, covering topics such as competition etiquette, referee self-awareness, the development of smart cubes, and key elements of the "China Rubik's Cube Competition Rules" [2] - The establishment of the China Rubik's Cube Sports Work Committee marks a significant milestone in the professionalization of Rubik's Cube competitions [2] - The upcoming 2025 China Rubik's Cube Sports Tour series event in Shantou will see over 500 competitors participating in various categories, including individual and team events [2]

央视网消息：进入暑期，多地体育赛事密集。这两天，黑龙江、陕西、浙江等地的"村BA"火热开赛。 2025年的横渡赣江首次将"水上竞技"与"岸上集市"深度融合。赣江两岸设置了水上表演、摄影和短视频大赛等活动。 7月21日，为期4天的"大地流彩—2025东北三省一区和美乡村篮球联赛暨黑龙江赛区总决赛"在黑龙江省双鸭山市宝清县落幕。 总决赛上，18支来自黑龙江省内的乡村代表队，经过4天紧张激烈的小组赛、淘汰赛，最终，双鸭山宝清队拔得头筹，勇夺本次黑龙江赛区总 决赛冠军。 体育赛事燃动夏日激情 带动文旅消费 连日来，江西南昌以体育赛事为媒，深度融合文旅消费，为城市发展注入了新活力。 前不久，江西南昌举办了一场横渡赣江活动，来自全国各地近3000名"泳士"以竞渡和横渡方式"泳"往直前。 在陕西岚皋县，第三届"村BA"正式开幕。据了解，2025年岚皋"村BA"将从7月一直持续到10月。其间，除篮球赛外，还将通过"赛事引流—消 费转化—产业提升"的思路，开展"活力村BA·美好生活嘉年华"提振消费活动。通过"体育赛事+电商直播"延伸和扩大电商助农增收效应，让赛 事"流量"转化为农产品销量。 眼下，浙江义乌的"村BA"也开赛了。 ...