Group 1 - The total number of inbound travelers to Macau during the National Day and Mid-Autumn Festival holiday was approximately 1.144 million, with an average of about 143,000 daily, representing a 1.9% increase compared to the same period last year [1][3] - On October 4, a single-day record of 191,000 visitors was achieved, marking the highest daily number during the National Day Golden Week in Macau's history [3] - Mainland travelers accounted for approximately 942,000 visitors, making up 82.4% of the total, while travelers from Hong Kong and Taiwan were about 128,000 and 16,000, respectively, representing 11.2% and 1.4% [3][4] Group 2 - The tourism appeal of Macau has increased this year, with various activities such as limited performances, themed exhibitions, food promotions, and wellness activities introduced during the holiday to enhance diverse tourism options [4] - The tourism industry in Macau plans to continue strengthening the "tourism +" model, integrating tourism with accommodation, entertainment, dining, shopping, exhibitions, sports, and health to create a comprehensive tourism experience for all age groups [4]

外籍旅客：我打算去上海的外滩和东方明珠。我还很期待乘坐高铁四处旅行，这应该会相当令人兴奋。 外籍旅客：我们打算来一场中国环游，上海是我们的第一站。 在刚刚过去的假期，入境游市场表现活跃。其中，上海、北京、广州、深圳、成都、重庆等城市是外国游客入境游的热门城市。上海浦东机场是全国最大的 空港口岸，根据上海海关最新统计数据显示，这个国庆中秋假期，上海空港口岸进出境航空器5879架次，搭载进出境旅客91.4万人次，同比分别增长 10.6%、19.4%，均创历史新高。来自世界各地的外国旅客来到上海游玩什么项目？在中国的体验如何？ 上海进出境旅客创历史新高 外籍旅客：我想去参观那座标志性大楼（东方明珠），我还看到上海有很多超可爱的咖啡馆，也想去打卡。 外籍旅客：我们想去迪士尼乐园。 印度旅客：计划在十月份组织20多个朋友一起再来旅游。 奥地利旅客：上海令人印象太深刻了，这里和我想象的完全不一样。 西班牙旅客：我和我的未婚妻一起来旅行，你们国家的风景实在太美了。中国是个非常有趣的国家，和欧洲相比，上海非常干净而且维护得很好，非常国际 化。在欧洲虽然有很多不同的国家，但上海更加多元文化，感觉非常棒。 上海海关验核 离境退税 ...

今年国庆中秋假期，入境游持续火热。8天假期，入境外国人75.1万人次，适用免签政策入境53.5万人 次，较去年同期分别增长19.8%、46.8%。外国游客赴华旅游呈现订房更早、住得更长、玩得更深、区 域联动等特点。外国游客在中国玩得怎么样？他们在景区的支付、住宿是否方便？ 每年的九月、十月是湖南张家界游览赏景的黄金时节。这个中秋国庆假期，张家界国家森林公园迎来了 大批入境游旅客，当地有关部门持续优化多语种服务和支付服务，打造多样化的文旅消费新场景，满足 入境游客的多元体验需求。 在张家界国家森林公园，三千多座砂岩峰柱矗立于此，构成自然地质奇观。每年9月至10月，这里的平 均气温在17至26℃之间，气候舒适，能见度高，是游览赏景的黄金季节。为提升入境游客的体验，景区 近期完成了导览系统的全面提质升级，道路指示牌和导览信息均标注了中、英、韩等多种语言，并配备 了60名外语讲解员，随时为不同国家的游客提供语言支持与服务帮助。 法国游客：我遇到过很多会说英语的中国景区工作人员，这交流起来很轻松。我们对景区的了解很少， 所以当遇到能顺畅交流的人时，对我们帮助很大，我们非常感谢。 升级特色服务体验 "省心游"受国际游客青 ...

21世纪经济报道记者肖夏 重庆报道 演唱会、音乐节等"票根经济"，正在成为中国人出游的"新玩法"。 今年国庆中秋长假，四川游客刘瑞带父母去了北京、天津游玩，她悄悄给一家人买了周深天津演唱会的 门票，专程在天津待了两天，让父母第一次感受到几万人大合唱的热烈场面。 和李瑞一家一样，今年国庆中秋长假不少游客为了围绕演唱会、音乐节奔赴异地。 谢霆锋今年国庆在重庆举行的两场演唱会共吸引了82000多名观众，其中一场因为恰逢中秋节，吸引了 上万名游客从广东、北京、四川、贵州等外省市赶来。重庆不仅在热门的无人机表演中特意加入谢霆锋 的人像和歌曲元素，铁路部门甚至单独安排了一趟"歌迷回程专列"，方便成都游客返程。 非热门城市也不约而同发现了大型演出带动节庆地方消费的重要价值。 泸州今年国庆后半程举行的泸州酒要会·银河左岸音乐节，时隔多年未曾举办大型演出的泸州，拿出了 堪比一线音乐节的阵容。 为了服务好十几万名外地游客，泸州在高铁、机场和主城区多个点位都安排了全天候的免费非接驳专 线，提前准备了免费雨衣、饮用水、降温消暑贴、酒城夜市门票，并要求酒店不得随意涨价，一系列举 措受到了外地游客一致好评。 地方文旅下功夫搞好服务，随之 ...

"特意避开了热门城市，选择了一个人少的地方自驾游。我们在韶关乳源瑶族自治县逛南水湖、走大峡 谷、访云门寺，人少景美，体验感特别好！"回顾刚结束的国庆中秋假期（下文简称："双节"），广东 游客徐女士的言语中满是惊喜。 今年"双节"，国内旅游市场再度展现出蓬勃活力。据文化和旅游部测算，假期8天，全国国内出游8.88 亿人次，国内出游总花费超8090亿元。 "双节"期间，传统5A景区仍保持较高客流，北京故宫、杭州西湖、三亚亚龙湾等经典景区延续多年"人 挤人"的盛况，景区限流、排队数小时成为常态。 在传统热门景区依旧"人从众"的同时，一股新的旅游潮流正悄然成型：越来越多像徐女士这样的消费 者，主动从大城市的热门景点转向县域小众目的地，"反向旅游"成为这个假期一抹亮丽的色彩。 县域旅游订单激增 传统热门景区虽依旧保持高客流量，但"体验感下降"的问题愈发凸显。 据杭州市文化广电旅游局统计，假期首日，杭州市接待游客178.82万人次，与去年持平。其中，西湖景 区接待游客44.63万人次，同比增长12.33%；收费公园客流量9.32万人次，同比减少8.45%。 断桥景点拥挤，游客摩肩接踵。部分游客表示"看的不是湖景，是后脑勺 ...

21世纪经济报道记者周慧 北京报道 "双节"叠加释放消费潜力，国内游与出境游订单均创新高，小众城市与县域旅游热度显著提升，更多小城迎来文旅大流量。 多家旅游出行平台数据显示，"双节"假期，因"鸡排哥"屡登热搜的景德镇文旅预订量同比上涨。另外以中国网球公开赛、上海 网球大师赛、武汉网球公开赛为代表的体育赛事，也给北京、上海、武汉等城市带来文体旅消费热度。 入境游方面，受签证、消费和支付便利化政策利好的影响，入境旅游实现超预期增长，中国多个城市在这个假期成为全球游客 的打卡胜地。 10月9日，文化和旅游部公布2025年国庆中秋假期文化和旅游市场情况。经测算，假日8天，全国国内出游8.88亿人次，较2024年 国庆节假日7天增加1.23亿人次；国内出游总花费8090.06亿元，较2024年国庆节假日7天增加1081.89亿元。 一线和强二线依旧最热门 和往年类似，一线和强二线城市，凭借便捷的交通配以及"吃喝玩乐游购娱"一条龙服务，依旧是最热门的旅游目的地。 去哪儿数据显示，国内酒店预订量最高的热门Top10均是直辖市或省会城市：北京、重庆、成都、上海、杭州、南京、长沙、西 安、武汉、广州。 探访本地特色美食、体验当 ...

文/康路 发自纽约 "人少，比东南亚便宜，还免签。"在上海工作的安妮对笔者表示，去年去国内热门景点经历了人山人海 之后，今年把目标主要瞄准在价格公道的境外游上。她在八九月临时起意开始规划行程，原本考虑过摩 洛哥等免签目的地，但因机票昂贵且需要转机而放弃。后来发现上海至乌兹别克斯坦塔什干新开通了直 飞航班，便决定成行。安妮于9月28日至10月5日停留，这段期间的整体花费约每人5000元左右（不含机 票），而往返机票则在5000多元价位区间。"机票是临时订的，如果更早规划其实会更便宜。"她补充 道。 面临国庆中秋双节同庆，2025年黄金周成为近年来最繁忙的旅游期之一。在节前，"请3休12"的超长假 期攻略在社交平台上疯传。无论是选择节前（9月28-30日）还是节后（10月9-11日）拼假，一个长达12 天的"超级假期"都为长途及深度境外游提供了充足时间，也引爆了今年的出境旅游市场。 携程数据显示，出境方面，日本、泰国、马来西亚、韩国、新加坡等国家凭借距离近、签证政策便利等 优势，成为中国游客首选。欧洲深度游也备受青睐，冰岛、挪威等地出境订单增幅同比翻倍，西班牙、 意大利、德国等地增幅约七成。 体验为王 海外商家拿 ...

Core Insights - Chinese tourists are a significant driving force behind Singapore's tourism economy, with their interests expanding beyond iconic attractions to niche experiences and unique activities [1][2] Group 1: Chinese Tourists' Impact - Chinese tourists are not only numerous but also possess strong purchasing power, contributing significantly to Singapore's hotels, attractions, retail, and airport spending [1] - Since the implementation of mutual visa exemption in February 2024, China has become Singapore's largest source of tourists, with approximately 2.3 million Chinese visitors in the first eight months of 2025 [1] Group 2: Payment and Marketing Strategies - The convenience of payment methods, such as Alipay and WeChat Pay, has been crucial in attracting tourists, with many small businesses and retail outlets in Singapore adopting these payment options [1][2] - Targeted marketing efforts towards the Chinese market have also played a key role in drawing visitors to Singapore [1] Group 3: Evolving Tourist Interests - There is a noticeable shift in tourist interests from landmark attractions to lesser-known itineraries, with activities like nature hiking and cultural experiences gaining popularity [2] - Social media platforms like Xiaohongshu and Douyin are influencing Chinese tourists to explore new experiences in Singapore, including independent cafes and nature trails [2]

Group 1 - The 2025 National Day and Mid-Autumn Festival holiday saw a total of 2.433 billion trips, an increase compared to the same period in 2024 [4] - The peak daily entry and exit border crossings reached 2.353 million people [7] - Domestic tourism expenditure during the holiday totaled 809 billion CNY, reflecting a year-on-year increase of 10.8% [11] Group 2 - Beijing received 25.09 million tourists, with total spending of 31.65 billion CNY, up 4.7% year-on-year; Tianjin welcomed 2.5 million tourists with spending of 21.575 billion CNY, a 13.2% increase; Shanghai's tourist numbers grew by 19.74% [15] - The travel market showed strong demand, particularly among the 20-30 age group, with a 51% increase in bookings for nearby destinations [20] - The search interest for night tours and cultural attractions surged, with some locations experiencing over a 500% increase in search volume [24] Group 3 - National retail sales during the holiday period increased by 4.5% year-on-year, with significant growth in digital products and automotive consumption [26][28] - Key retail sectors reported a comparable sales growth of 2.8% from October 2 to 7, with foot traffic and sales revenue increasing by 8.8% and 6.0% respectively [32] - Payment transactions processed during the holiday reached 4.18 billion, with a transaction amount increase of 1.867 trillion CNY compared to the previous year [42]

Group 1: Travel Trends - The total cross-regional movement of people during the 2025 National Day and Mid-Autumn Festival holiday is projected to reach 2.433 billion, with an average of 304 million per day, marking a 6.3% year-on-year increase compared to 2024, setting a historical record [1] - Domestic travel during the 8-day holiday reached 888 million trips, an increase of 123 million trips compared to the 7-day holiday in 2024, with total spending amounting to 809 billion yuan, up by 108.2 billion yuan [1] - Tourists are increasingly exploring more diverse destinations, with travel interest shifting from classic to niche locations, as evidenced by significant growth in orders from third-tier cities and smaller cities in East Asia, Southeast Asia, and Europe [1] Group 2: Consumer Behavior - The average booking volume for transportation and accommodation increased by 5% and 4.6% respectively, while the average spending per trip rose by 14.6% during the holiday [2] - Popular domestic travel cities included Shanghai, Beijing, and Guangzhou, while international destinations favored by travelers included Japan, Hong Kong, and Thailand [2] - The rise of local food experiences has become a key aspect of deep tourism, with a 50% increase in tourists engaging in extended stays for immersive experiences compared to 2024 [3] Group 3: Experience Consumption - Experience-based consumption has become mainstream, with significant growth in orders for ancient towns and cities, as well as for zoos and water parks, with increases of 299%, 196%, and 152% respectively [4] - Traditional cultural experiences, such as glassmaking and pottery, have seen substantial order growth, with increases of 270% and 206% respectively, indicating a strong interest in intangible cultural heritage [4] - The popularity of ancient-style makeup among young tourists has surged, with a 111% increase in related orders, reflecting a trend towards cultural engagement [4]