乡村文旅

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围垦稻虾的“文化+”
Hang Zhou Ri Bao· 2025-07-22 02:51
Core Insights - The annual rice-shrimp season in Dangwan has evolved through three stages, transforming from a culinary celebration to a cultural symbol that embodies regional memory and collective identity [4][7][13] - The integration of cultural and tourism elements in Dangwan has created a new path from "product output" to "cultural empowerment," enhancing the vitality of the region [5][9] Cultural Heritage - The introduction of rice-shrimp cultivation in Dangwan is attributed to local agricultural practices and the wisdom of the community, which has historically transformed barren land into fertile fields [6] - The establishment of the first rice-shrimp co-cultivation base in Qinfeng Village has expanded from over 500 acres to 1,100 acres, making it the largest in the city [6] Cultural and Tourism Development - Dangwan has actively promoted rice-shrimp themes through various initiatives, including themed restaurants and events, enhancing the cultural dimension of the rice-shrimp brand [7][8] - The successful live broadcast featuring international hosts showcased the ecological wisdom of the region, attracting significant online viewership and promoting the rice-shrimp IP [8] Economic Growth - The rice-shrimp IP is driving a comprehensive upgrade of the entire industry chain, with plans to develop a modern agricultural supply chain and deep processing clusters [9] - By 2024, the total assets of village-level entities in Dangwan are projected to reach 815 million, with stable operating income across administrative villages [9] Cultural Influence - The integration of the rice-shrimp culture with local tourism has created immersive experiences, such as the VR-enabled cultural exhibition, attracting over 30,000 visitors [10] - The rice-shrimp cultural IP serves as a link between various community resources, promoting a new narrative of civilization and cultural practice in the region [10][11] Community Development - The continuous celebration of the rice-shrimp season has revitalized local customs and enhanced the recognition of Dangwan as a "National Civilized Town" [11] - The community is implementing new governance models and actions to further enhance cultural practices and prepare for future development [11][12]
“从细节着手建设美丽乡村”(党旗在基层一线高高飘扬)
Ren Min Ri Bao· 2025-07-17 22:02
Core Viewpoint - The article highlights the transformation of Xingguang Village in Ningxia, led by Li Wei, who returned to his hometown to promote rural tourism and improve living conditions, resulting in increased local income and community engagement [2][3][5]. Group 1: Background and Initiatives - Li Wei, the village party secretary, returned to Xingguang Village in 2016 after studying and working in urban areas, motivated by the declining population and deteriorating living conditions [2]. - Upon his return, he initiated environmental improvements and promoted rural tourism, addressing the high vacancy rate of rural homes, which was nearly 60% at the time [2]. - By the end of 2018, Li Wei invested in local infrastructure, including cultural squares and green spaces, significantly enhancing the village's appeal [2]. Group 2: Economic Development and Community Engagement - Under Li Wei's leadership, the village established various cooperatives, including green planting and circular breeding, to revitalize idle rural assets and improve agricultural quality [3]. - The new model of "Party branch + cooperative + enterprise + farmer" has encouraged villagers to participate actively in local economic activities, transforming them into "homestay partners" [3]. - The village has successfully attracted over 80,000 visitors, generating more than 2.7 million yuan in income for local residents and creating job opportunities for over 200 farmers [3]. Group 3: Future Vision - Li Wei envisions further development of Xingguang Village as a tourist destination, aiming to preserve the rural charm while attracting more visitors [5]. - Plans are underway to construct a modern retirement community for the elderly, which will not only benefit local seniors but also attract urban residents seeking a rural retirement lifestyle [5].
赛事经济赋能乡村文旅产业升级
news flash· 2025-07-17 11:54
Core Viewpoint - Jiangxi's rich ecological resources and water systems are driving the upgrade of rural cultural and tourism industries, particularly through the integration of sports and cultural tourism [1] Group 1: Ecological Resources and Tourism Development - Jiangxi possesses abundant ecological resources, which are now being leveraged to enhance the rural cultural and tourism sectors [1] - The unique ecological endowment is generating strong momentum for local economic growth [1] Group 2: Sports and Cultural Integration - The region is focusing on a "sports + cultural tourism" development model to promote local growth [1] - The continuous improvement of public sports facilities has led to the introduction of various sports events and high-end competitions in the area [1] Group 3: Economic Opportunities for Local Communities - The demand for service support from various sports events is creating business opportunities for local villagers in surrounding towns [1]
宁夏打造六大“宁字号”品牌 绘就乡村文旅振兴新图景
Zhong Guo Xin Wen Wang· 2025-07-11 08:24
Core Viewpoint - Ningxia is developing six "Ning" branded rural cultural tourism brands to enhance rural revitalization, showcasing local characteristics and creating a vibrant rural landscape [1][4][11] Group 1: Brand Development - The six "Ning" brands include Ningjing Baicun, Ningwei Qianwan, Ningxuan Haoli, Ningyun Baishu, Ningyi Baifang, and Ningyi Haoxi, focusing on various aspects of rural culture and tourism [1][11] - Ningjing Baicun emphasizes ecological resources and cultural heritage, transforming previously dormant villages into vibrant tourist destinations [3][4] - Ningwei Qianwan highlights local culinary traditions, making food a central attraction for rural tourism [3][6] Group 2: Economic Empowerment - The "Ning" brands aim to activate rural economies by integrating agriculture, culture, and tourism, creating a comprehensive rural tourism industry chain [4][6] - Ningxuan Haoli enhances the cultural attributes of agricultural products, significantly increasing the market value of local goods, such as goji berries, by three times [6] - Ningyun Baishu focuses on transforming idle rural houses into modern accommodations, boosting rental income and enhancing the rural living experience [7][11] Group 3: Cultural Preservation - The initiative promotes the preservation of intangible cultural heritage through hands-on experiences and workshops, revitalizing traditional crafts [9][10] - Ningyi Baifang encourages community engagement in cultural performances, fostering a shared cultural space between villagers and tourists [10][11] - The integration of cultural heritage with tourism is seen as essential for maintaining the roots and spirit of rural communities [9][11] Group 4: Future Prospects - The development of the "Ning" brands is expected to enhance the attractiveness and competitiveness of rural tourism in Ningxia, contributing to the overall revitalization of rural areas [11] - Future plans include hosting various events and increasing promotional efforts to raise awareness of the "Ning" brands, aiming to draw more visitors to Ningxia's rural regions [11]
数智兴乡消费焕新主题大会成功举办共探数智时代发展新路径
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-26 11:03
Core Insights - The forum "Digital Empowerment for Rural Revitalization" emphasizes the importance of digital technology as a driving force for rural revitalization and a key support for achieving common prosperity [3][13] - The event gathered over 500 leaders and guests to explore new paths for rural revitalization and digital living development [1] Group 1: Digital Technology and Rural Revitalization - Digital technology is identified as a crucial engine for comprehensive rural revitalization and is essential for promoting urban-rural integration [3] - Discussions focused on how digital solutions like smart agriculture, product traceability, and intelligent supply chains can enhance agricultural productivity and brand development [5] - The concept that "everyone is a builder of the digital economy" was emphasized, highlighting the role of ordinary individuals in rural revitalization [5] Group 2: Innovative Marketing and Community Engagement - An innovative approach was proposed from a digital marketing perspective, suggesting the use of digital tools and traffic to promote rural specialty industries [7] - A dual-track recruitment plan was announced to encourage societal participation in rural revitalization through digital means [7] Group 3: Strategic Collaborations and Future Plans - Strategic partnerships were formed between various entities, including a collaboration between Digital Life and the "I Represent My Hometown" initiative to enhance e-commerce, cultural tourism, and digital agriculture [9] - The chairman of Digital Life outlined a dual-driven strategy focusing on rural revitalization and urban service network expansion, aiming to create a comprehensive digital ecosystem [11] - The forum served as a significant platform for deepening the integration of digital technology with rural revitalization, with a commitment from participants to further collaboration [13]
医养赋能产业发展 校企共绘振兴新图景
Qi Lu Wan Bao Wang· 2025-06-24 13:22
Core Viewpoint - The integration of vocational education with rural revitalization in Qingzhou, led by Weifang Nursing Vocational College, has transformed the local economy and community through the establishment of a health and wellness industry, infrastructure improvements, and talent development [1][2][3][4][5][7][8]. Group 1: Rural Revitalization and Infrastructure Development - The transformation of Maoyu Village from barren land to a 2,400-acre traditional Chinese medicine planting base and high-end wellness accommodations has attracted significant tourism [1]. - The village was included in the national housing renovation plan in 2017, but initial progress was hindered by villagers' lack of understanding [2]. - Under the leadership of the college's first secretary, the village successfully completed the housing renovation for 187 households within 200 days, resolving issues related to water, transportation, and heating [3]. Group 2: Industry Empowerment and Economic Development - The establishment of the Shanshui Traditional Chinese Medicine Health Industry Park is a key project that integrates education, industry, and research, enhancing local economic development [4]. - The park includes a comprehensive range of functions such as research, production, and testing, and aims to create a full-chain health industry ecosystem [4][5]. - The collaboration between the college and local enterprises has led to the development of health food products, enhancing the region's economic and social benefits [6]. Group 3: Talent Development and Educational Integration - The college employs a three-pronged approach to talent development: integrating classroom learning with practical fieldwork, facilitating dual mobility of faculty, and supporting entrepreneurial projects [7][8]. - Students engage in hands-on training at the medicinal herb planting base, accumulating over 300 hours of practical experience annually [7]. - The college has successfully trained over 500 high-quality professionals in the health and wellness sector, achieving a job placement rate of over 95% [8].
30.76亿元助力建设新时代鱼米之乡
Xin Hua Ri Bao· 2025-06-23 21:09
Core Viewpoint - The provincial government is investing 30.76 billion yuan to improve rural living environments and promote rural revitalization, focusing on infrastructure upgrades and enhancing the industrial development environment [1] Group 1: Rural Environment Improvement - Continuous efforts in rural environmental remediation have led to better sanitation and ecological landscapes, creating a harmonious coexistence between humans and nature [1] - The establishment of the "Yumei" property company in Yanhu Village employs 20 former fishermen for environmental cleaning tasks, showcasing community involvement in ecological protection [1] Group 2: Economic Development in Rural Areas - The "Hai Men Xiao Wo Tou" family farm in Chang Le Town is a successful example of local agricultural production, generating approximately 15,000 yuan per acre from sugarcane sales through e-commerce platforms [2] - The Hai Men District has 127 family farms and 9 agricultural leading enterprises, with a focus on modern agriculture utilizing IoT, big data, and smart planting technologies [3] Group 3: Cultural and Tourism Integration - The integration of local cultural resources with the fishing industry is being explored in Fengzhuang Village, aiming to develop a rural study industry centered around fishing themes [4] - The modern fishery industrial park in Fengzhuang Village is set to enhance its offerings by creating an interactive experience center, aiming to quadruple collective operating income by 2025 [4] Group 4: Future Plans and Funding - By the end of this year, over 3,000 administrative villages are expected to be developed into livable and business-friendly rural areas, supported by a special fund of 58 billion yuan allocated for 2024 and 2025 [5]
AI说:“安逸四川·爽在宝山”/韩江
Sou Hu Cai Jing· 2025-06-20 15:12
Core Viewpoint - The training session on "AI Promoting Rural Cultural Tourism Development" aims to enhance the cultural tourism brand of Sichuan and leverage artificial intelligence to boost rural tourism development [1][5][9] Group 1: AI in Cultural Tourism - Professor Tang Zaiyong discussed the definition, origin, development stages, trends, and international dynamics of artificial intelligence, emphasizing its significant potential in cultural tourism development [3] - AI is seen as a transformative force that changes tools, efficiency, and human cognition, with applications in various fields including cultural tourism [3] - Professor Li Houqiang highlighted the importance and limitations of AI, noting the ongoing debates surrounding its impact [5] Group 2: Strategic Development for Baoshan Village - Baoshan Village is positioned as a model for rural revitalization in Sichuan, with a focus on leveraging AI to transition from a "2.0 version" to a "3.0 version" of its cultural tourism industry [7] - The village's unique ecological resources and pioneering spirit are seen as key assets in embracing AI for development [7] - The local leadership emphasizes the need to effectively utilize AI tools to enhance the village's reputation and service quality, contributing to rural revitalization and common prosperity [9]
开发乡村生活体验不可一拥而上
Jing Ji Ri Bao· 2025-06-10 22:09
Core Viewpoint - The rise of rural life experiences is gaining popularity among urban tourists, providing new opportunities for rural development and farmer income growth [1] Group 1: Development Strategy - Development of rural life experiences requires prior planning and full participation from all stakeholders to meet diverse tourist demands [2] - A unified and advanced product planning is essential to avoid competition and ensure sustainable development [2] Group 2: Cultural Integration - Rural life experiences should deeply explore local cultural elements to enhance attractiveness and longevity [2] - Unique cultural products should be developed to avoid homogenization and ensure distinctiveness among different rural areas [2] Group 3: Balancing Interests - It is crucial to align the interests of both tourists and local villagers to provide satisfactory services while addressing local cultural needs [3] - The development of rural life experiences is positioned favorably within the broader context of rural revitalization, requiring a balance between market demands, local realities, and farmer benefits for a brighter future [3]
奉贤四团北部11个村合伙开公司 形成发展合力 握指成拳 薄弱村拼出大市场
Jie Fang Ri Bao· 2025-06-09 01:53
Core Insights - The article highlights the collaborative efforts of 11 villages in the Futian District to enhance their agricultural economy through the establishment of the Shiyi Lian Village Economic Development Company, which has successfully integrated resources and increased sales [1][4]. Group 1: Economic Development - The Shiyi Lian Village Company was formed to consolidate resources from 11 villages, allowing them to collectively market agricultural products and cultural tourism offerings, resulting in a sales figure exceeding 2.47 million yuan within 10 months [1][5]. - The company has integrated 46 unique agricultural products, 11 specialty snacks, and 7 intangible cultural heritage skills, aiming to provide customized tourism experiences and enhance the villages' economic viability [5][6]. Group 2: Agricultural Innovation - Newqiao Village has improved its agricultural yield by 20% through the introduction of new crop varieties in collaboration with the Shanghai Academy of Agricultural Sciences, demonstrating a practical approach to enhancing agricultural productivity [3][4]. - The villages have diversified their offerings by incorporating small-scale tourism activities, such as homestays and camping, but face challenges in establishing these as sustainable economic pillars [3][4]. Group 3: Collaborative Governance - The establishment of the Shiyi Lian Village Company has fostered a culture of collaboration among village leaders, who now share best practices and strategies to enhance their respective villages' economic performance [6][7]. - Monthly shareholder meetings are held to discuss profit-sharing and future plans, ensuring that at least 3% of profits are reinvested into community welfare and infrastructure [6][7]. Group 4: Future Prospects - Following the success of the Shiyi Lian Village Company, a new company named "Shier Nanzhu" has been established by 12 southern villages, focusing on different economic opportunities based on their geographical advantages [6][7]. - The new company aims to leverage experiential tourism and cultural products to further integrate agriculture and tourism, indicating a strategic shift towards a more diversified economic model [7].