本期《隐形冠军》节目将走进国家级专精特新"小巨人"企业——宁波舜韵电子有限公司（以下简称"舜 韵电子"），探寻这家深耕厨电智能控制系统三十余年的企业，如何在产业链中找准定位，以"名配 角"理念实现突围，成为智能控制系统解决方案的引领者。 中国制造业的发展历程，始终伴随着产业周期的更迭与市场环境的剧变。上世纪 80 年代末 90 年代初， 市场经济蓬勃发展，科技浪潮初现端倪，一批敢闯敢试的创业者抓住了时代机遇，姚国祥便是其中之 一。 在浙江余姚，20岁的姚国祥凭借政府支持的三间半瓦房和几台脚踏冲床，创办了电子装配厂，成为当时 十里八乡最年轻的厂长。创业之初，工厂主要为收音机、录音机做配套加工。这是一段典型的乡镇制造 业起步故事：抓住市场空白，依靠勤劳与灵活，完成原始积累。 自动播放 在中国制造业的版图上，宁波是一座特殊的地标。这里不仅是"书藏古今、港通天下"的历史名城，更是 中国"隐形冠军"企业的重要集聚地。在宁波下辖的余姚市，"模具之乡"与"塑料之乡"的产业标签之下， 隐藏着一条完整而坚韧的电子信息制造业产业链。在这片崇尚"专精特新"的工业土壤里，一批企业不追 求终端产品的光环，而是甘居幕后，在细分领域里做到 ...

Core Insights - The micro-short drama market has grown significantly, surpassing 50 billion, with a compound annual growth rate of 19.2%, becoming a "spiritual refuge" for young people [1][14] - Vatti, a high-end kitchen appliance brand with 33 years of industry experience, has entered the short drama creation space since 2024, launching four distinct short dramas in 2025, achieving over 100 million views, exemplifying brand rejuvenation [1][14] - By accurately identifying the emotional needs of Generation Z, Vatti has transformed cold kitchen appliances into warm storytelling vehicles through a "content is marketing" strategy [1][14] Short Drama Matrix - Young people spend over 2.8 hours daily on fragmented entertainment, making short dramas with "quick, strong resonance" characteristics a psychological refuge [3][16] - Vatti's short drama matrix covers various genres, from ancient fantasy to sci-fi AI, effectively reaching different age groups and interest circles [3][16] - The first short drama, "The Double Soul Contract of the Concubine," connects the grandeur of the Tang Dynasty with modern life, integrating Vatti's beauty bath water heater into the narrative [3][16] Continuation of IP Life - The sequel "The Office Worker Concubine's Transformation" continues the IP's life with a light comedy style, showcasing the product's skin health benefits in a humorous context [4][17] - "The Chef, Please Guide Me" focuses on the 20-39 age female audience, highlighting Vatti's product features through a storyline about an ancient chef adapting to modern kitchens [6][19] - As of December 10, the view count for "The Chef, Please Guide Me" reached 42.14 million, with total interactions at 93,500 [6][19] Innovative Sci-Fi Narrative - "The Fire Chronicle: Echoes of Civilization 2079" is the first AIGC sci-fi short drama in the kitchen appliance industry, redefining the imagination of kitchen appliances through a post-apocalyptic narrative [8][21] - The narrative features Vatti's products as "survival gear," effectively engaging Generation Z's preference for innovative storytelling and aesthetic experiences [8][21] Brand Breakthrough Strategies - Vatti's success in short drama marketing stems from a synergistic approach of IP creation, technological integration, and emotional resonance [10][23] - The use of the cultural symbol Yang Guifei establishes emotional connections while building proprietary IPs like the "Chef Universe" for long-term content assets [10][23] - The application of AIGC technology in "The Fire Chronicle" amplifies product functionality through creative storytelling, ensuring audience retention of core product features [10][23] Emotional Resonance - Each short drama addresses contemporary young people's emotional needs, transforming Vatti's products from mere tools into partners in the pursuit of a better life [12][24] - Vatti's revenue for the first three quarters of 2025 reached 4.158 billion, with high-end product revenue accounting for 62%, significantly contributed by younger consumers [12][24] - Vatti's stores have been upgraded to immersive experience hubs, attracting more young consumers and enhancing brand vitality, earning the title of a "trendy brand" in the kitchen appliance sector [12][24] New Paradigm for Brand Transformation - Vatti's short drama marketing practice offers a new paradigm for traditional brands' rejuvenation, emphasizing the importance of storytelling and emotional engagement in a fragmented attention economy [13][24]

Core Insights - The article highlights Vatti's recognition as a leading brand in the kitchen appliance industry, winning the "Annual Listed Company Brand Influence Model" award due to its strong brand impact, continuous technological innovation, and stable operational performance [1] - Vatti has been a pioneer in the kitchen appliance sector for 33 years, setting an excellent example for high-quality development among listed companies [1] Innovation and R&D - Vatti emphasizes innovation as the key to navigating industry cycles, moving away from price wars and focusing on user value through R&D [3] - In the first half of 2025, Vatti's R&D investment reached 116 million yuan, an 18% increase year-on-year, with total R&D spending for the first three quarters at 172 million yuan, maintaining a leading position in the industry [4] - The company has accumulated 4,690 national-level patents, including 835 invention patents, showcasing its technological strength [4] - Vatti's new ultra-thin smoke machine, J6230ZS, features a powerful suction of 31m³/min and a static pressure of 1350Pa, exceeding the upcoming national standards for smoke machines [4] Product Innovation - Vatti has developed 543 patented cleaning technologies, enhancing kitchen experiences by achieving a 99.2% cleaning rate for its smoke machines and international-leading standards for its dishwashers [6] - The company is committed to creating a "clean kitchen" experience, transforming kitchens into appealing spaces for younger consumers [6] ESG Strategy - Vatti integrates ESG principles into its corporate strategy, focusing on environmental management, social responsibility, and corporate governance to balance economic, environmental, and social values [7] - The company is actively pursuing sustainability goals, including a digitalized smart industrial park and a rooftop photovoltaic project, aiming for 32% of its total electricity consumption to come from renewable sources by 2024 [9] - Vatti's commitment to social responsibility includes a total of 4.55 million yuan in public welfare investments in 2024 and initiatives to support families with autism [9] Financial Performance - Vatti achieved a gross margin increase to 43.29% in 2025, demonstrating resilience in a challenging market environment [11] - The company's strategic focus on user value, technological innovation, and social responsibility reflects a commitment to long-term growth amidst shifting industry dynamics [11]

Core Insights - The high-end home appliance market is undergoing a significant transformation, driven by consumer demand for quality, smart technology, health, and aesthetics [1] - The 17th China High-End Home Appliance Trend Release and Red Top Award Ceremony highlighted the importance of innovation and quality in the industry, with Vatti's E6095ZS range hood winning the award [1][3] - Vatti's products, including the E6095ZS range hood, demonstrate strong performance and design, aligning with the Red Top Award's criteria of technological leadership and market recognition [3][5] Product Highlights - The E6095ZS features dual smoke inlets, a powerful suction capacity of 32m³/min, and a static pressure of 1700Pa, effectively managing smoke even during peak cooking times [5][6] - The product incorporates advanced cleaning technology with a sterilization rate of 99.9% and a cleaning coverage rate of 99.1%, significantly improving cleaning efficiency compared to previous models [6] - The design of the E6095ZS is ultra-slim at 22.5cm deep, allowing for better integration with kitchen cabinetry and enhancing user experience [6] Brand Performance - Vatti's 8E37P stove and GW6i gas water heater received nominations, showcasing the brand's comprehensive capabilities in kitchen and water heating appliances [8] - The 8E37P stove emphasizes energy efficiency and features a unique one-button boost function for enhanced cooking performance [8] - The GW6i water heater introduces a health-focused bathing concept, significantly improving skin hydration and cleanliness through innovative technology [8] Future Outlook - Vatti aims to become a leader in high-end kitchen spaces globally, with a commitment to continuous innovation and user-centered design [10] - The company plans to increase R&D investment, having already secured 4,690 patents and invested 170 million yuan in R&D in the first three quarters [10] - Vatti's strategy focuses on delivering high-quality, technologically advanced home appliances that enhance the consumer experience [10]

住有优居，是民之所盼，政之所向。 12月10日至11日，中央经济工作会议在北京召开，会议提出，有序推动"好房子"建设，加快构建房地产发展新模式，这也成为未来房地产高质量发展的重 要方向。 从2022年住建部首次提及，到2025年首次被写入《政府工作报告》，"好房子"已不再是一个模糊的行业口号，而是国家层面对未来住房发展方向的明确指 引。 房地产行业正在经历洗牌与重构，在这一具有历史意义的转型时期，行业的一些现象与变化，已悄然在高处与深处发生，其趋势所向与启示意义，远超出 产品配置本身，值得我们深入审视与思考。 01 2025年度观察："好房子"的战略深水区 行业的发展，往往由宏大叙事与微观市场共同书写。 2025年被称为"好房子"元年，年末回望，这绝非一个轻松的时间标签，它意味着过去这一年来，一场涉及需求结构、产品逻辑与产业价值的深刻供给侧改 革，正从政策蓝图全面驶入市场实践的深水区。 与此同时，春江水暖鸭先知，2025年的房地产市场整体依然在分化，作为楼市的"定海神针"，市场转向，便是从产品力更优质的高端改善市场开始。这一 年，一二线城市的豪宅市场全年火热，且持续供需两旺，是名副其实的"豪宅成交大年"。 中 ...

听说有人买股票，不仅一分钱没花，最后券商账户里的成本价还变成了负数，相当于倒贴钱把股票送他了。 这不是天方夜谭，而是 在A股真实发生过的"神话"。 秘诀就藏在一个被很多人忽略的指标里，股息。 在化工细分领域，有国光股份，上市十年，平均股息率6.59%。 厨电行业的浙江美大、银行业巨头民生银行、煤炭板块的盘江股份、 休闲服装品牌森马服饰，以及做糕点食品的元祖股份，共同填满了这15家的名单。 举个例子，一家叫兖矿能源的煤炭公司，上市27年了，雷打不动年年给股东发现金红包。 最近十年，它平均每年的股息率高达 8.85%。 什么意思呢？ 假如你在十年前用10万块买了它的股票，不算股价涨跌，光是每年收到的现金分红，到现在累计可能都超过8 万块。 如果有投资者在早期股价更低的时候买入，然后每年把收到的分红再投入，长期下来，分红积累的收益甚至超过了最初的买 入成本，这在账面上看起来，就像"白捡"了股票，成本自然成了负数。 这种"神操作"的基础，是极其苛刻的：公司自打上市起，一天都不能间断分红，而且最近十年的平均股息率要超过6%。 在A股五千 多家公司里，符合这个"铁律"的，只有区区15家。 它们就像一个特殊的"高股息俱乐部 ...

逆势增长的背后，是企业战略转型与市场实践相互验证的结果。透过2026年"全面ToC"的战略落地路径 规划不难看出，海尔厨电通过高端化转型提升品牌价值，展现了其应对行业周期的系统性思路。这一系 列举措，或许为观察家电制造业在复杂市场环境中的发展韧性提供了一个现实样本。 全面ToC战略撬动海尔大厨电全球市场增速。在美国，份额达到34%位居第一。在澳洲市场销量已跃居 第一；在意大利，海尔大厨电单品牌烤箱份额第一。今年8月份，在摩洛哥的市场份额位居TOP1。而在 中东非和东南亚市场分别实现45%和15%的增速。 海尔厨电在国内高端市场上也实现突破。旗下卡萨帝厨电是行业增长最快的高端品牌。同时，爆款产品 卡萨帝全嵌致境烟机连续5个月京东高端份额第一；卡萨帝抽屉式洗碗机全网销售额增幅130%，市场份 额第一。 除了"全面ToC转型"新成果，海尔厨电还发布了AI新品与AI厨房解决方案。此次推出的搭载AI科技的新 一代厨房，展现了从"全嵌"到"全智"的行业引领力。在海尔AI厨房，搭载"AI之眼"的烟灶，可自动调节 火力，实现沸而不溢；具备AI之眼的烤箱能自动牛排的厚度、部位，智能匹配烹饪曲线，无需经验， 也能烤出星级主厨的水 ...

在国家政策全力赋能消费品产业升级的时代背景下，浙江美大凭借其在产品高质量、场景智能化、消费 绿色化以及渠道多元化等方面的扎实积累与持续创新，不仅为自身在激烈的市场竞争中构筑了差异化优 势，更以其探索与实践，生动诠释了如何通过提升供给侧的质量与效率来激活消费潜力、畅通经济循 环。其发展路径，正是厨电产业乃至更广泛消费品行业，响应国家号召，从"增量拉动"转向"结构优 化"，最终实现高质量发展的一条清晰而有力的注脚。 在智能化转型的赛道上，浙江美大的布局前瞻而务实，精准对接了政策鼓励的"人工智能+消费"新增长 点。公司早已认识到智能化是厨电产品的必然趋势，并进行了实质性投入。根据其公开信息，浙江美大 在2024年已成功推出搭载AI语音交互、智能烹饪控制等前沿技术的M903/906/907系列智慧集成灶。这些 产品不仅实现了人机自然对话和烹饪流程的自动化控制，更通过智能化功能提升了厨房的安全性与便捷 性，是《实施方案》所倡导的"开发人工智能终端产品"在厨电领域的具体实践。更值得关注的是，公司 的智能化战略超越了单一产品层面，正向场景化和生态化延伸。公司将旗下品牌"美大鼎厨"升级为"美 大家居"，旨在布局全屋定制，构建 ...

Core Insights - Vatti has appointed Han Wei as the Vice President to oversee marketing, indicating a strategic restructuring aimed at enhancing the marketing system [1][4] - The adjustment reflects Vatti's commitment to a "channel integration" strategy to deepen user value and compete effectively in the evolving kitchen appliance market [5][7] Market Trends - The kitchen appliance market is experiencing a "value war" driven by high-end products, rapidly penetrating into county-level markets [5][7] - Data from Suning shows a 135% surge in county-level home appliance orders from October 1 to 6, with sales of dishwashers, water purifiers, and dryers increasing by over 80% year-on-year [5][7] - Sales of embedded kitchen appliances in regions like the Yangtze River Delta and Pearl River Delta have risen by over 120% [5][7] Consumer Behavior - County consumers are shifting their focus from price to product design, smart features, health functions, and brand value, posing challenges for companies in channel coordination and experience delivery [5][7] - Traditional kitchen appliance sales face issues such as online-offline disconnects, leading to consumer experience gaps, particularly in the high-end market [7] Strategic Initiatives - The appointment of Han Wei aims to address these core pain points by integrating online and offline channels to ensure seamless delivery of high-end value at every consumer touchpoint [7] - This move is part of Vatti's broader strategy to achieve a revenue target of over 10 billion, focusing on enhancing profitability, capturing market share, and improving operational efficiency [7] - The "channel integration" and "sales and brand unity" strategy ultimately benefits consumers by simplifying decision-making processes and enhancing trust [7]

Core Viewpoint - Vatti's two innovative technologies, "Instant Stir-fry Efficient Combustion Technology" and "High-load Efficient Infrared Combustion Heat Exchange Technology," have been recognized as "internationally leading" by the China Light Industry Federation, marking a significant breakthrough in the gas stove combustion technology field in China [1][9]. Group 1: Technology Achievements - The "Instant Stir-fry Efficient Combustion Technology" focuses on enhancing the user experience in Chinese cooking by improving fire control, combustion stability, and heat exchange efficiency, allowing for quick and precise fire adjustments [3][11]. - The "High-load Efficient Infrared Combustion Heat Exchange Technology" aims for high energy efficiency and low emissions, achieving over 81% thermal efficiency while meeting national first-level green standards for CO and NOx emissions [5][13]. Group 2: Industry Impact - Vatti's recognition reflects its strong position as a leader in the gas stove industry, showcasing its deep accumulation of knowledge and innovative capabilities in combustion technology [1][9]. - The company has established itself as a pioneer in energy-saving technologies, with its original energy-conserving combustion technology being recognized as a significant advancement in the industry [6][14]. Group 3: Research and Development - Vatti has committed substantial resources to research and development, with R&D expenses reaching 172 million yuan by the third quarter of 2025, and a total of 4,690 patents, including 835 invention patents, reinforcing its technological barriers [6][14]. - The company emphasizes user needs as the starting point for its R&D efforts, continuously transforming advanced technologies into high-quality products [7][15].