Core Insights - The camping economy in China has reached a core market size of 1,334 billion yuan in 2024, expected to exceed 2,483.2 billion yuan by 2025, driving the overall market size towards 14.4 trillion yuan [1] - The surge in camping popularity is attributed to a desire for nature, changing social needs, and lower barriers to entry, transforming camping into a mainstream lifestyle [2] - The distinction between camping and wild camping is emphasized, with camping being a natural extension of urban life, while wild camping involves more risks and requires specialized skills [3] Market Trends - E-commerce platforms reported significant growth in camping-related product sales during the "May Day" holiday, with tent sales up 428.04%, awnings up 182.99%, and folding chairs up 409.03% [1] - The popularity of short video platforms showcasing various camping experiences has linked camping to relaxation and healing, although some content may overly romanticize the experience [2] Equipment and Consumer Behavior - Newcomers to camping often face "equipment anxiety," feeling pressured to purchase high-end gear; experts suggest focusing on the specific camping scenario to avoid unnecessary spending [3][4][5] - Recommendations include gradually building an "equipment library" based on experience and needs, rather than acquiring everything at once [4] - Emphasis on the importance of choosing suitable domestic brands over high-priced foreign products, as many local options are durable and lightweight [5] Environmental Considerations - The concept of "Leave No Trace" camping is highlighted, encouraging minimal environmental impact during outdoor activities [6] - Key practices include using reusable utensils, managing waste effectively, conserving water, and ensuring safe fire practices [7][8][9] - Protection of wildlife and natural habitats is crucial, with guidelines against disturbing wildlife and foraging [10]

Group 1: Tourism Trends - The trend of "slow travel" is gaining popularity, focusing on healing and deep experiences rather than fast-paced tourism [2] - Hotels are evolving from being mere accommodations to becoming the main attraction in tourism, leading to higher service quality demands [2] - Unique small towns and lesser-known attractions are being highlighted as part of this trend, enhancing local tourism [2] Group 2: Hotel Industry Developments - The opening of a large resort hotel in Rizhao during the "May Day" holiday resulted in significant pre-sale success, with total transactions exceeding 1.2 billion yuan and over 120,000 room nights booked [1] - Hotels are enhancing guest experiences by offering unique local activities, such as traditional crafts and DIY workshops [2] Group 3: Camping and Outdoor Activities - The popularity of camping is on the rise, with fully booked camping sites during holidays, offering immersive experiences and local delicacies [3] - New sightseeing methods, such as leisurely bus tours, are emerging, providing a relaxed way to explore scenic areas [3] Group 4: Self-Driving Tourism - Self-driving tourism is experiencing rapid growth, with travelers preferring to rent cars after arriving by train or plane to enjoy the experience without long drives [4] - The self-driving market in Shandong is robust, supported by excellent infrastructure and a rich cultural tourism resource [4]

Core Viewpoint - The camping economy is experiencing a resurgence as the industry shifts from scale expansion to quality enhancement, with a focus on diversified and refined services in the camping market [1][2][3] Group 1: Market Trends - The camping market is becoming more pragmatic this year, with a rational approach to equipment and increasingly refined services [1] - Lightweight camping gear is in high demand, with tents, canopies, folding tables and chairs, picnic mats, and camping vehicles being the top five selling categories [1] - Customization is significant, with personalized orders accounting for about 60% of the market, indicating a shift towards more precise consumer demands [1] Group 2: New Business Models - The camping economy is giving rise to diverse consumption scenarios, such as "Camping + Education," "Camping + Music," and "Camping + Weddings," enhancing the cultural tourism sector [2] - The development of self-driving RV camps is progressing, with several camps integrating ecological resources and local cultural values [2] - Activities that combine aesthetics, sports, and environmental awareness are popular among visitors, showcasing the appeal of diverse natural experiences [2] Group 3: Policy and Infrastructure - The government has set a goal to establish around 100 high-quality outdoor sports destinations by 2030, providing strong support for the camping industry [3] - Urban parks are becoming key locations for camping sites, with a need for innovative services to upgrade their functionality [3] - The camping industry is seen as a beneficial avenue for rural revitalization, integrating local resources and culture into tourism [3] Group 4: Industry Challenges - Despite the emergence of policies and standards, the industry faces challenges such as insufficient overall planning, inadequate infrastructure, and a shortage of professional talent [4] - There is an expectation for more supportive policies tailored to the camping industry's development needs [4]

Core Viewpoint - Camping has emerged as a popular lifestyle choice in China, driven by a desire to connect with nature and escape urban environments, leading to significant growth in the camping economy and related industries [1][10]. Industry Overview - Camping is defined as a temporary outdoor living arrangement, originally for military and surveying purposes, which has evolved into a leisure activity enjoyed by many [3]. - The camping market in China reached a core market size of 149.4 billion yuan in 2017, projected to grow to 2,139.7 billion yuan by 2024, with a compound annual growth rate of 46.3% [1][10]. - However, in 2023, the growth rate of the core market decreased from 52% in 2022 to 18%, influenced by the diversion of consumers to other emerging leisure activities post-pandemic [1][10]. Policy Support - The Chinese government has introduced several policies to promote the camping industry, including the establishment of camping zones in tourist areas and support for camping equipment development [5][7]. - Key policies include the 2022 guidance on promoting camping tourism and the 2023 measures to release tourism consumption potential, which encourage the creation of camping leisure areas in urban parks and open spaces [5][7]. Industry Chain - The camping industry chain consists of upstream (scenic areas, campsite construction), midstream (production of camping equipment), and downstream (sales channels such as malls and e-commerce) [8][10]. Market Growth - The camping economy is expected to drive significant growth in related sectors, including food, accommodation, and transportation, with the overall camping market projected to exceed 1,000 billion yuan, reaching 1,155.45 billion yuan by 2024, a year-on-year increase of 47% [12]. - The campsite market is also expanding, growing from 13.4 billion yuan in 2018 to an estimated 48.6 billion yuan by 2024 [14]. Competitive Landscape - The camping market is characterized by diverse and intense competition, with both international and domestic brands vying for market share. Domestic brands are gaining recognition in the mid-to-high-end market due to their cost-effectiveness and understanding of local consumer preferences [16][17]. Future Trends - The camping experience is expected to diversify, becoming a more integrated part of daily life, with new forms of camping emerging, such as outdoor music festival camping and stargazing camping [21]. - The industry is also anticipated to undergo digital transformation, incorporating technology to enhance the camping experience, such as smart tents and drone usage [22]. - The camping economy will continue to foster collaboration with cultural, sports, and educational sectors, creating a rich ecosystem of activities and experiences [23].