央广网北京5月6日消息（记者鹤佳）据中央广播电视总台中国之声《新闻超链接》报道，"五一"假 期，河畔、山林、沙漠间点缀的五彩帐篷，勾勒出露营热潮的生动图景。数据显示，2024年我国露营经 济核心市场规模已达1334亿元，预计2025年将突破2483.2亿元，带动整体市场规模迈向1.44万亿元。有 电商平台数据显示，"五一"假期前夕，帐篷、天幕、折叠椅商品交易总额分别同比增长428.04%、 182.99%、409.03%。露营正从"网红属性"的小众爱好蜕变为"长红"的大众生活方式。 露营为啥"突然"火了？如何在保护环境的前提下安全露营？面对"步步升级"的露营装备，人们该如 何摆正心态？ 中央广播电视总台中国之声《新闻超链接》对话北京体育大学体育休闲与旅游学院院长、中国旅游 协会专家委员会委员蒋依依。 露营背后的情感密码 人们对自然的渴望、社交需求的转变以及门槛的降低，共同将露营助推成了大众潮流的生活方式。 蒋依依说，"露营不仅是跟风，更是旅行方式的变革"。如今，露营基地设施完善、智能化装备日益普 及，越来越多的人能够轻松开启"帐篷生活"。同时，政府政策的规范引导也为行业的可持续发展提供了 有力保障。 短视频平 ...

春和景明，畅游远方的心又开始萌动。在报团出行、"特种兵"式旅游等多样化的旅游方式之外，开着房车去 旅游开始成为不少消费者的新选择。"有了房车，我的旅游半径就打开了。只要定好方向，所谓的攻略就不重要 了，一路走一路逛。"如吴夏（化名）所言，开着房车游走于山水之间，感受自然与人文的融合，"何谓自由"在此 刻便有了答案。近年来，随着人们生活水平的提高和消费观念的转变，房车露营逐渐从小众走向大众，成为汽车 消费、文旅消费的一大新增长点。 多地掀起"房车露营热" 从"开着房车环游中国"，到"50岁开启自驾新人生"，近年来，伴随生活方式的转变和消费观念的升级，无论是年 轻一代消费者，还是享受退休生活的"银发一族"，都开始加入房车露营的行列。 四季如春的海南在2025年春节假期期间共接待游客955.84万人次，其中"自驾＋露营"备受欢迎，海口、三亚、陵 水、万宁、儋州、乐东、琼中等多地的房车营地都出现爆满情况；美如诗画的江南也颇得房车露营爱好者的喜 爱。依托当地汽车产业链，扬州仪征市以房车为切口，建成了全国最大的民营房车制造基地，如今全国每10辆房 车便有一辆"扬州造"。依托房车制造底蕴，扬州围绕食、宿、游、学打造房车露营 ...

Group 1: Tourism Trends - The trend of "slow travel" is gaining popularity, focusing on healing and deep experiences rather than fast-paced tourism [2] - Hotels are evolving from being mere accommodations to becoming the main attraction in tourism, leading to higher service quality demands [2] - Unique small towns and lesser-known attractions are being highlighted as part of this trend, enhancing local tourism [2] Group 2: Hotel Industry Developments - The opening of a large resort hotel in Rizhao during the "May Day" holiday resulted in significant pre-sale success, with total transactions exceeding 1.2 billion yuan and over 120,000 room nights booked [1] - Hotels are enhancing guest experiences by offering unique local activities, such as traditional crafts and DIY workshops [2] Group 3: Camping and Outdoor Activities - The popularity of camping is on the rise, with fully booked camping sites during holidays, offering immersive experiences and local delicacies [3] - New sightseeing methods, such as leisurely bus tours, are emerging, providing a relaxed way to explore scenic areas [3] Group 4: Self-Driving Tourism - Self-driving tourism is experiencing rapid growth, with travelers preferring to rent cars after arriving by train or plane to enjoy the experience without long drives [4] - The self-driving market in Shandong is robust, supported by excellent infrastructure and a rich cultural tourism resource [4]

在文旅融合背景下，露营经济催生了多元消费场景，"露营+游学""露营+音乐""露营+婚礼"等新业态层 出不穷。猎户座创始人、CEO王万宇表示，作为文旅产业的重要板块之一，当下露营在丰富文旅业态、 推动传统景区升级的同时，也在通过更深程度、更广范围、更高层次的融合破界出圈。 春和景明，露营经济再掀热潮。自3月份以来，全国各地不少营地陆续开始营业，迎接新一轮的露营旺 季。行业经过几年的发展，露营产业正从规模扩张转向质量提升的发展新阶段。与往年相比，今年的露 营市场更显务实，装备市场更趋理性，营地服务日益精细化，"露营+"模式也更加多元。 随着露营成为社交平台的高频词，户外休闲用品市场也迎来了产销两旺的局面。在浙江义乌，春季户外 装备交易额持续攀升。每年3月起，义乌的户外休闲产品通过线下批发及线上平台陆续出货，迎接出行 旺季。义乌指数显示，当下，轻量化露营装备成为"香饽饽"，帐篷、天幕、折叠桌椅、野餐垫、营地车 成为销量前五的品类。值得关注的是，个性化定制订单占比约六成，折射出市场需求更加精细化。 北京迪卡侬（公益西店）相关负责人告诉记者，今年以来，用户对于轻便、小巧、快捷的露营用品需求 旺盛。随着家庭露营更趋于生活 ...

中新网银川5月2日电题：宁夏露营经济全链服务激活春日消费新场景 随着自驾露营的兴起，特别是电动汽车的普及，自驾露营装备需求正呈爆发式增长。有些装备租售店今 年推出包含车尾帐、车顶帐、外接电等设备的自驾露营套餐，精准满足电车客户需求。为给消费者提供 更优质的服务，装备租售店还推出全方位、一站式的"一条龙"服务，由专业团队负责运输和搭建露营场 地。此外，很多店内还提供小程序下单服务，店家依托高效的物流配送体系，按时将装备精准配送到指 定地点，"次日达"服务大大缩短了从下单到体验的时间差，让消费者享受到了如同点外卖般便捷的露营 体验。 而科技创新也让露营变得更加轻松便捷、丰富多彩。充气式帐篷、全景落地窗速开帐篷、自带太阳能充 电板的遮阳天幕，深受露营爱好者们喜爱。科技创新还催生了新的消费场景，一些营地引入了"露营 +科技体验"模式，观星天幕、户外投影电影等吸引了大量游客前来打卡体验。游客小王兴奋地说："在 户外看电影，这种体验太独特了，感觉和在电影院完全不一样。" 许多营地还推出了线上预约系统，游客只需通过手机APP，就能轻松选择营地位置、租赁所需装备，甚 至预订烧烤套餐，真正实现了"一键露营"。游客小李说："以前 ...

Group 1 - The "Camping + " model is being used to reconstruct the tourism ecosystem in Yizheng, with two high-quality RV camping sites established, one covering 40 acres with 50 parking spaces and the other 30 acres with 40 parking spaces, receiving 4,000 visitors annually [2] - The RV camping activities have generated over 100 million yuan in consumption over the past three years, indicating a significant economic impact on the local area [1] - A local RV manufacturer highlighted that 1 in every 10 RVs in the country is produced in Chenji, showcasing the region's manufacturing capabilities and adaptation to domestic consumer needs [2] Group 2 - The event "Thousands of RVs Descend on Yangzhou" attracted over 500 RVs and guests, with expectations of thousands more during the May Day holiday, reflecting the growing popularity of RV camping [1] - The event featured a 10,000 square meter exhibition area with interactive projects such as RV test drives, equipment exhibitions, and tourism route releases, promoting the RV camping experience [1] - Local tourism offerings include unique dining experiences like the "Whole Goose Feast" and specialty teas, enhancing the appeal of RV camping in the region [1]

内容概要：在快节奏的现代生活中，人们长期被钢筋水泥的城市环境包围，内心深处渴望亲近自然、感 受大自然的宁静与美好。而露营作为一种新兴的休闲方式，凭借其亲近自然、自在野趣、短途便捷、时 尚新颖等特点，在旅游市场中迅速崛起，成为备受大众追捧的热门生活方式。从露营装备的销售到露营 地的建设运营，露营经济的产业链不断延伸，市场规模持续扩大。据统计，2017年中国露营核心市场规 模达到149.4亿元，到了2024年中国露营核心市场规模增长至2139.7亿元，年复合增长率达到46.3%。但 值得注意的是2023年中国露营热度有所下降，核心市场规模增速从2022年的52%降至18%。这主要受到 了分流效应的影响，疫情后总体旅游需求增加，一些新兴休闲活动吸引了原本露营的消费者。 相关上市企业：牧高笛（603908）、三夫户外（002780）、探路者（300005）、浙江自然（605080）、 浙江永强（002489）、宇通客车（600066）、星华新材（301077）、小崧股份（002723）、天晟新材 （300169）、久量股份（300808）等。 相关企业：途居露营管理股份有限公司、北京金蜗牛旅游开发有限公司、河北览众专 ...

Core Insights - The report titled "Cross-Border E-commerce Operations: Insights into China's Camping Equipment Export Opportunities" focuses on the export market for Chinese camping equipment, analyzing market size, competitive landscape, buyer and supplier conditions, regulatory standards, and key enterprises [1] - From 2020 to 2024, China's camping equipment export value is expected to show an overall growth trend, with major export destinations including the United States, Mexico, and Russia [1] - The competitive landscape reveals a low market concentration with many exporters, leading to significant product homogeneity and price competition, although some companies are gaining market share through brand and technological advantages [1] Industry Overview and Export Data - The global camping equipment market is experiencing rapid growth, driven by increasing consumer demand for convenient camping solutions, particularly in markets like Russia [7][8] - The report highlights the importance of product quality, innovation, and brand building for suppliers to enhance competitiveness in the international market [1] - Regulatory standards are becoming stricter across various countries, necessitating compliance with safety and environmental regulations to ensure market access [1] Export Trends and Challenges - The export value of camping carts is projected to reach $2.436 billion in 2024, reflecting a 15.32% increase from 2023, with a significant rise in export volume [13] - The United States remains the largest export market for camping carts, accounting for 35.51% of total exports, while emerging markets like Germany and Russia are showing substantial growth rates [13] - The export value of camping lights is expected to decline to $2.747 billion in 2024, following a peak in 2022, indicating a shift towards lower-priced products [15][19] Key Product Insights - Camping tents and canopies are primarily made from synthetic fibers, with an export value of $1.902 billion in 2024, although this represents a decline from previous highs [23][25] - The export of camping chairs is projected to reach $7.762 billion in 2024, with the U.S. as the leading market, but with increasing competition from European markets [30][31] - Camping tables are expected to generate $1.1564 billion in exports in 2024, with the U.S. also being the dominant market, while Southeast Asian markets are showing significant growth [35][37]