此外，离境退税销售额超8000万元，同比增长1.5倍；外地来沪消费金额达173.9亿元，同比增长5.4%。 各区发放超1.1亿元消费券，带动零售餐饮消费超5亿元，核销率超80%。 免责声明：本文内容与数据由观点根据公开信息整理，不构成投资建议，使用前请核实。 观点网讯：2月23日，上海市商务委披露，2026年春节假期（2月15日至22日，腊月廿八至正月初六）， 上海全市线上线下消费总额达603.5亿元，同比增长12.8%。其中，线下消费金额为365.5亿元，同比增 长15.4%；线上消费金额为238.0亿元，同比增长8.9%。 春节期间，上海持续推进"跨年迎新消费季"活动，六大主题如商圈寻马、新春美食等轮番上演，19个市 级商圈合计实现消费47.8亿元，同比增长12.0%，日均客流达319万人次，同比增长15.8%。多个重点商 圈表现亮眼：南京西路商圈销售额同比增长28.1%，北外滩商圈增长36.0%。 ...

长沙春节消费成绩单 春节期间，长沙街头巷尾人潮涌动，旅游市场红红火火，商场超市熙熙攘攘，年味十足！刚刚，长沙春 节消费成绩单公布，一起来看！ 长 沙 累 计 实 现 商 品 和 服 务 销 售 额 222.42亿元，同比增长7.76%，城市 消费活力持续迸发。 F - UNTUR 市商务局监测数据显示,2月15日至23日17 时,五一商圈核心区累计客流达456.97万 人次,比去年1月28日至2月4日增长15%。 初四单日客流70.43万人次，创假期峰值， 同比增28.23%;每日19:00至20:15为客流 高峰，餐饮、零售、娱乐业态同步发力。 万 新闻 春节期间，长沙有奖发票活动聚焦批 发、零售、住宿、餐饮、居民服务、 体育等行业,累计提交发票22.7万 张,总金额8426.54万元,中奖率 74.8%，发放红包429.05万元。 2晚报 掌库斥严 长沙春节消费成绩单 and 市商务局数据显示,2月15日至22日,长沙 以旧换新活动参与8.32万人次,申请补贴 6007万元,直接带动销售5.85亿元;"驾 享星城"汽车促消费活动市级财政投入200 万元,联动芙蓉区、宁乡市各投入100万 元,形成叠加效应; ...

Core Insights - Nanjing has emerged as a popular tourist destination during the Spring Festival, with significant growth in consumer spending driven by cultural activities and promotional policies [1][6] Consumer Spending Trends - Total consumer spending in Nanjing during the holiday reached 33.0 billion yuan, marking an 11.1% year-on-year increase, with shopping malls and complexes seeing a 14.4% rise in sales [1] - The number of consumers increased by 25.1% compared to the previous year, indicating a strong recovery in consumer confidence [1] Retail and Dining Activities - Various shopping centers in Nanjing organized unique events, such as the "Dream Horse" mascot at Deji Plaza and the "Love at First Sight" campaign at Central Plaza, enhancing the festive atmosphere [2] - Major dining brands maintained operations throughout the holiday, offering special New Year's Eve meal packages and promoting services like live streaming and delivery to meet consumer demand [2] Cultural and Tourism Integration - The newly opened Jinling Changlefang combines cultural experiences with shopping, featuring over 200 brands, with more than 50% being new to Nanjing, attracting significant foot traffic [3] - The 40th Qinhuai Lantern Festival and other cultural events have drawn large crowds, contributing to increased tourism and spending in the area [4][6] International Visitor Engagement - Nanjing welcomed approximately 76,000 inbound and outbound travelers during the Spring Festival, including over 5,000 foreign visitors, highlighting the city's appeal to international tourists [5] - The city's duty-free shops and tax refund stores provided a variety of local products, enhancing the shopping experience for foreign guests [5] Policy-Driven Consumption Boost - The local government implemented various consumption vouchers and subsidies, including up to 150 yuan off dining expenses and significant discounts for automotive purchases, stimulating consumer spending [7][8] - The "Lucky Invoice" campaign encouraged participation in retail and dining sectors, with over 519,000 participants and nearly 2.77 million invoices submitted [9] Stable Supply of Essential Goods - The supply of essential goods, including vegetables and meat, remained stable during the holiday, with a notable increase in vegetable arrivals compared to the previous year [10] - Wholesale prices for key food items showed a decline, indicating a stable market environment for consumers [10]

2月18日，位于北京前门大街旁的廊房头条，游客在花灯下拍照。春节期间，北京前门步行街及周边商 圈各式花灯流光溢彩，吸引众多游客前来打卡拍照。中新社记者赵隽摄 中新社北京2月23日电 (记者吕少威陈杭)北京市商务局23日发布的数据显示，2026年春节假期，该局重 点监测的百货、超市、专业专卖店、餐饮和电商等业态企业实现销售额84.5亿元人民币。据手机信令和 第三方大数据，北京60个重点商圈假期客流量达5109.4万人次，同比增长5.8%。 这个假期，北京商圈年俗消费活力多点迸发。隆福寺商圈新春市集汇集京味小吃、盲盒手办、书籍文创 等多元业态。湾里·王府井WellTown打造"来湾里，过中国年"六大主题活动，打造"文旅商+沉浸式体 验"模式。三里屯太古里携手品牌打造潮流舞狮文化主题展览。首钢园推出光影秀、艺术展览、冰雪体 验等多元节庆活动。 春节假期，北京首发首秀、科技赋能焕新消费场景。蓝色港湾系列活动联动新品首发，以潮流艺术营造 春节欢庆消费氛围；朝阳合生汇推出潮玩、服装系列新品首展首发，时尚氛围与年节消费共振。2026海 淀新春科技庙会推动科技体验与消费场景深度融合。北京经济技术开发区开展北京首个自动驾驶乘车 ...

Core Viewpoint - The article highlights the successful integration of traditional customs, cultural heritage, and modern consumer trends during the Spring Festival in Nanjing's Xuanwu District, resulting in significant increases in sales and visitor numbers. Group 1: Consumer Spending and Economic Impact - During the Spring Festival, nearly 30 monitored commercial enterprises in Xuanwu District achieved a total sales revenue of approximately 8.5 billion, reflecting a year-on-year growth of over 15% [1] - The total foot traffic reached nearly 3.5 million, marking a year-on-year increase of over 14% [1] - Six A-level scenic spots in the district received 3.7822 million visitors, a year-on-year increase of 29.3%, generating revenue of 57.5526 million, which is a 29.7% increase compared to the previous year [1] Group 2: Cultural and Entertainment Activities - The Red Mountain Forest Zoo attracted many visitors with themed activities, blending the auspicious meanings of the Year of the Horse with animal protection education [3] - Various promotional activities were organized by major supermarkets and commercial enterprises to capitalize on the Spring Festival shopping window, enhancing market activity [5] - Dining experiences in trendy areas like Jinling STYLE and Aishang Tiandi were vibrant, with young people enjoying meals together, contributing to the festive atmosphere [7] Group 3: Cultural Heritage and Non-material Experiences - The "Jumama Welcomes Spring" cultural performance showcased the charm of intangible cultural heritage, closely linking it with the festive atmosphere [11] - Visitors engaged in hands-on experiences with intangible cultural heritage, such as writing auspicious characters and making traditional crafts, enhancing their connection to local culture [14] - The integration of cultural exhibitions and performances into commercial areas created immersive experiences that attracted visitors and stimulated consumption [14] Group 4: Technological Innovations and New Retail Experiences - The introduction of new retail stores, including the first stores of several high-end brands in the district, provided fresh options for consumers during the Spring Festival [19] - Digital technology transformed the Spring Festival experience, with exhibitions like the "Exploring the Silk Road: Dunhuang Art Exhibition" offering immersive experiences through XR technology [21] - Interactive installations and augmented reality experiences in public spaces engaged visitors, blending traditional culture with modern technology [21]

Group 1 - The core viewpoint of the article highlights a significant increase in consumer spending during the Spring Festival period in Shanghai, with total consumption reaching 603.5 billion yuan, a year-on-year growth of 12.8% [1] - Offline consumption amounted to 365.5 billion yuan, reflecting a 15.4% increase year-on-year, while online consumption was 238.0 billion yuan, growing by 8.9% [1] Group 2 - The "New Year Consumption Season" activities in Shanghai featured over 300 events daily, effectively stimulating market vitality and attracting large crowds to various commercial districts [6] - The 19 major commercial districts recorded a total consumption of 47.8 billion yuan, with a year-on-year increase of 12.0% and an average daily foot traffic of 3.19 million, up by 15.8% [7] - Specific commercial areas like Nanjing East Road and Huaihai Middle Road saw sales increases of 30% and 23.7% respectively, driven by themed events and promotions [7] Group 3 - Restaurant consumption in the city increased by 15.2% year-on-year, with many merchants reporting significant growth in sales due to special meal packages and online promotions [8] - The "Old for New" program for home appliances and digital products generated sales of 2.99 billion yuan, with 815 participating companies during the same period [10] Group 4 - The total sales from tax refunds for foreign visitors exceeded 80 million yuan, marking a 150% increase year-on-year, with tourists from Hong Kong, Macau, Taiwan, and several countries leading in refund amounts [11] - Various districts distributed over 110 million yuan in consumer vouchers, resulting in a total retail and dining consumption exceeding 500 million yuan, with a redemption rate above 80% [12]

Group 1 - The overall consumer market during the Spring Festival is thriving, with significant participation in promotional activities across major shopping districts, leading to a festive atmosphere and increased sales [1][2] - Total foot traffic during the Spring Festival period exceeded 250,000, representing a 20% increase compared to the previous year [2] - Specific shopping venues, such as Yingxin Plaza and Changda Chang Supermarket, reported daily foot traffic of over 4,000, with peak sales reaching over 6,000 transactions in a single day [2][4] Group 2 - The dining sector also experienced a surge, with some restaurants reporting a 30% increase in customer volume during the holiday, driven by attractive discount coupons [4] - In the home appliance sector, the "trade-in for new" policy has led to a 10% increase in sales compared to previous years, particularly among returning youth and expatriates, supported by a 15% national subsidy [4]

Core Insights - The consumption market in Shanghai is thriving during the Year of the Horse, driven by diverse consumer demands and innovative business models, contributing significantly to the city's economic growth [1][4][11] Group 1: Consumer Trends - The integration of traditional and modern elements in consumer products, such as the North Face's Year of the Horse collection and LEGO's themed sets, reflects a blend of local culture and international appeal [4][5] - The trend towards health-conscious and convenient purchasing is evident, with younger consumers favoring instant retail options and innovative food products for the New Year celebrations [7][11] - The demand for cultural and tourism experiences is rising, with Shanghai offering a variety of events and activities to attract both residents and visitors during the holiday season [8][18] Group 2: Policy Support - Shanghai's government is actively enhancing the business environment and consumer spending through targeted policies, including the issuance of service consumption vouchers and financial support for service industries [11][12] - The city aims to increase the service sector's contribution to GDP, with projections showing a rise from 75.5% in 2021 to 79.3% by 2025, indicating a strong focus on service industry growth [11][14] - New measures introduced in 2026 aim to stimulate service consumption and improve the quality of offerings, particularly in sectors like tourism, entertainment, and financial services [12][15] Group 3: Market Dynamics - The integration of various sectors, such as culture, tourism, and commerce, is seen as a key strategy to enhance consumer engagement and stimulate economic growth [17] - The influx of international tourists, particularly younger demographics, is reshaping the consumption landscape, with a notable increase in overnight visitors [18] - The emphasis on creating a seamless consumer experience through innovative service offerings and enhanced supply chains is crucial for sustaining growth in Shanghai's service economy [17][19]

Core Insights - The total sales achieved by key monitored retail sectors in Beijing during the 2026 Spring Festival holiday reached 8.45 billion yuan, indicating a robust consumer spending environment [1] - The foot traffic in 60 major commercial districts in Beijing during the holiday was 51.094 million, reflecting a year-on-year increase of 5.8% [1] Retail Performance - The sales figures for department stores, supermarkets, specialty stores, restaurants, and e-commerce during the holiday period amounted to 8.45 billion yuan [1] - The promotion of old-for-new appliance exchanges and subsidies for digital and smart products contributed to consumer spending, with 1.278 million qualifications issued for online and offline purchases [1] Consumer Engagement Initiatives - The "Prize Invoice" pilot program launched in the Beijing-Tianjin-Hebei region aimed to stimulate regional consumption, with Beijing's investment during the holiday period increasing to nine times the usual level, engaging 4.489 million participants [1] - Various commercial districts in Beijing organized unique consumer activities, such as the Lunar New Year market at the Longfu Temple area, which featured intangible cultural heritage products and local snacks, resulting in a 4.2-fold increase in foot traffic [1] Event-Driven Growth - The Sanlitun Taikoo Li collaborated with brands to create a cultural exhibition themed around trendy lion dance, leading to a 20.7% increase in foot traffic during the holiday [1] - The Shougang Park hosted diverse festive activities, including light shows, art exhibitions, and snow experiences, which effectively boosted consumption in the area, with holiday spending increasing by 23.6% year-on-year [1]

Group 1: Cultural Events and Tourism Trends - The Beijing Longfu Temple New Year Market attracted over 120,000 visitors on February 20, setting a historical record, with a focus on "Fu" culture and diverse activities [1] - The search interest for traditional events like lantern festivals and temple fairs increased by 117% during the holiday, with over 60% growth in searches for experiences related to intangible cultural heritage [2] - The trend of "segmenting travel" became popular, with travelers opting for family gatherings followed by vacations, leading to a 30% increase in hotel prices during the first five days of the holiday [3] Group 2: Regional Tourism Dynamics - The Harbin Ice and Snow World recorded over 120,000 visitors in a single day, highlighting the appeal of winter tourism, with a 200% increase in ice and snow travel orders [4] - Hainan's duty-free shopping saw significant growth, with sales reaching 1.38 billion yuan and 177,000 visitors in the first five days, marking a 19% and 24.6% increase respectively [4] Group 3: International Tourism and Experience - The Guangzhou Baiyun Airport saw a surge in international travelers, with the new T3 terminal enhancing the shopping experience, including a 11% tax refund on purchases like DJI drones [5] - The "Becoming Chinese" trend gained traction on social media, with predictions of over 2.05 million daily inbound and outbound travelers during the holiday, a 14.1% increase from the previous year [6]