Core Insights - The domestic cultural and tourism market in China is experiencing a strong recovery during the "May Day" holiday, showcasing a "blossoming" trend across multiple regions [1] Group 1: Travel Trends - Long-distance travel destinations are performing exceptionally well, with ticket sales for scenic spots in Qinghai, Xinjiang, and Ningxia increasing by 100% to 200% year-on-year [1] - Cruise bookings on Ctrip have surged by 120% compared to the previous year [1] - "Reverse tourism" is boosting rural travel, with bookings for homestays in Xinjiang seeing a significant increase two months ahead of peak season [1] Group 2: Inbound Tourism - Inbound travel orders have skyrocketed by 130% year-on-year, indicating a strong revival in international tourism [1] - Agricultural experience and "China Shopping" have become popular new activities for foreign tourists [1]

Core Insights - The report indicates a significant increase in per capita travel spending during the May Day holiday compared to last year, driven by trends such as extended holidays and a preference for deeper travel experiences [1] - There is a notable rise in the popularity of mid-to-high-end quality consumption, with hotel bookings in high-star categories increasing over 20% year-on-year [1] - The demand for customized travel experiences is surging, with bookings for tailored trips increasing by over 80% [4] Group 1: Travel Trends - The trend of "拼假" (combining holidays) has led to a rise in long trips to less popular destinations, with average booking growth exceeding 100% for places like Xinjiang and Tibet [1] - Self-driving travel is gaining popularity, with car rental bookings increasing by 35% year-on-year, and certain cities seeing a 100% rise in rentals [3] - The diversity and uniqueness of travel experiences are becoming increasingly important, with activities like island vacations and stargazing camping gaining traction [1] Group 2: International Travel - The outbound travel market is experiencing strong growth, with international cruise bookings up over 60% [6] - Popular international destinations include Japan, Hong Kong, Thailand, and the United States, with certain "12-hour flight circle" destinations seeing booking increases of over 170% [6]

新浪科技讯 5月5日上午消息，5月5日，同程旅行发布《2025"五一"假期旅游消费洞察报告》。报告显 示，得益于假期前半程全国大部分地区天气晴好，以及前后拼假等多重因素影响，今年"五一"假期国内 旅游市场的热度或创历史新高，且旅行热度有望延长到假期结束后的首个周末。其中，国内旅游市场供 需两旺，呈现出"城市大休闲、乡村微度假"的特点。同程旅行数据显示，除北上广深杭等热门旅游城市 外，"一路向西"成为今年"五一"国内长线旅游市场的主流趋势。此外，成渝、云贵等地区的旅行热度提 升明显，"奔县游"热度依旧不减。 根据民航局假期前发布的预测数据显示，今年"五一"假期，民航旅客运输量约为1075万人次，日均215 万人次，同比增长8%，创同期历史新高。为了应对客流高峰，"五一"假期民航局批复173班加班计划， 加班主要涉及丽江、珠海、敦煌、赣州、三亚等35个城市。从民航局节前公布的旅客订票量最高的城市 中，成都是唯一与北京、上海、广州、深圳并列第一梯队的城市。值得注意的是，成渝、云贵不仅是热 门航线的终点，也是热门自驾游线路的起点。同程旅行数据显示，"五一"假期国内十大热门自驾游城市 包括：成都、重庆、上海、南京、武汉 ...

聪明的你，请告诉我，五一到底放七天、五天、三天，还是两天假？ 请原谅，因为脑雾症，我的计算能力已经产生了严重的退化，有时会记不清假期是即将开始、已经开始、即将结束，还是已经结束。 就像现在是假期的最后一天，依然有很多人做着穿越到假期第一天的梦。 像我这种每天没为公司多做一份贡献，心里就会产生亏欠感、内疚感和愧疚感的人，经常会记不清自己到底有几天的假、有没有休过假，还剩几 天假，也分不清没休的带薪年假能不能折算成3倍日薪，更不太可能会通过前后腾挪来拼凑出一个最完美（鸡贼）的调休方案。 （图/《爱情而已》） 人生中有太多的理想和计划早已作废，比如曾经一度想成为一名飞行员或科学家，结果今天却成功荣获全民PPT大赛的熬夜冠军。 看看在这过去的假期里，你是不是踩中了这五个毁掉它的雷： 不做攻略不出门 听说，有好多人五一假期还没开始就已经累着了，因为他们把半条命都搭在了提前做攻略和把攻略落在表单或PPT上。 首先，你得提前数月就开始向南航、国航、东航、海航、厦航、春秋、长龙、九元、携程、同程、飞猪、航旅纵横、飞常准背后的算法"装穷"， 不断逛10元直播间，在评论区"哭穷"，然后每天对着手机大念100遍咒语："太贵了，买不 ...

Core Insights - The report reveals a significant increase in solo travel among the youth aged 18-35, with a preference for off-peak travel on Fridays and high-speed rail as the primary mode of transportation, reflecting a shift towards personalized experiences and social attributes in travel consumption [1][2][4][5] Group 1: Travel Trends - The report indicates that individuals aged 30-35 constitute 33.24% of the travel demographic, particularly in economically developed regions like Shanghai, Shenzhen, and Jiangsu, where their representation is notably higher [2] - Young travelers are increasingly opting for solo trips, with Wuhan leading at a 67.33% solo travel rate, followed closely by Shanghai and Shenzhen [4] - The trend of solo travel is linked to the rise of the "single economy" and reflects changes in interpersonal relationships in the digital age [4] Group 2: Travel Preferences - Nearly 20% of young travelers prefer to travel on Fridays to avoid crowds, with popular destinations including Chengdu, Guangzhou, and Beijing [5][6] - High-speed rail is the preferred choice for 60% of travelers aged 18-24, with a significant portion booking tickets within three days of travel [6] - The report highlights a growing interest in less conventional travel destinations influenced by social media, with cities like Zhengzhou and Qingdao emerging as popular spots [7] Group 3: Accommodation Choices - Young travelers prioritize cost-effectiveness in accommodation, with approximately 40% choosing homestays, followed by budget hotels at 30% [9][10] - The preference for accommodation types varies by age group, with younger travelers favoring visually appealing hotels, while older youth lean towards family-friendly and romantic options [9] - The trend of last-minute bookings is prevalent, with over 70% of young travelers reserving accommodations on the same day [9][10]

自驾游拉动装备消费，即时出行成为趋势 携程方面表示，今年"五一"长线游进一步爆发，假期首日跨市旅游订单的占比达到90%。虽然提前过上"预制假期"的年轻人多了，但5月1日依 旧是自驾游出发的高峰时间。携程"五一"首日数据显示，租车自驾订单量与去年高水平保持一致， "五一"假期期间，旅游度假、探亲等需求高度叠加，铁路、民航迎来客流高峰，周边游、自驾游和跨境游需求旺盛，赛事活动也带动了相关消 费。 "五一"假期开启，旅游度假、探亲等需求高度叠加，全国各地铁路、民航迎来客流高峰。同程旅行平台显示，不少消费者临时选择了周边游， 包含住宿及玩乐套餐的周边游即时预订热度较平日增长超100%。 与此同时，为了一场演出或一场比赛而去一个城市旅行也成为潮流。"五一"假期内所举行的上海浪琴环球马术冠军赛吸引了诸多游客来上海观 赛，而赛事也拉动了旅游、餐饮、住宿、玩乐和购物等多个领域的消费。 飞猪数据显示，假期首日，国内租车订单规模在去年高基数上继续强劲增长，洛阳、秦皇岛、金华、台州、常州等城市的租车订单量同比去年 增长均超100%，兼具灵活出行与高性价比优势的自驾游持续释放增长潜力，热门旅游城市及其周边"1-2小时车程"的小众目的 ...

大数据平台分析发现，用AI做出行规划、租车自驾等个性化出游成为新亮点。"五一"节前一周，AI类、 租车类App活跃用户数较平日增幅分别为14%、32%。此外，骑行类App较平日增幅27%。大数据分析发 现，出游人群规模预计比去年提升8%。国内游方面，北京、广州、深圳、上海等一、二线城市依旧 是"顶流"，直接包揽了全国近六成游客！节前一周乡村游客规模也涨了12%，云南、贵州、新疆、湖南 等地稳居乡村游C位。(央视财经) ...

爱彼迎(ABNB.O)盘前下跌4.2%，公司预测第二季度收入低于预期，并指出美国旅游需求减弱。 ...

「核心提示」 即便只作为粉丝，这都算相当狂热，而金枝的另一重身份是常驻杭州的典型互联网大厂人，更重要的是，这13场短途旅行，她只用掉了3天假期，还是在 过年期间。演唱会行程之外，她还能挤出其他周末，进行"特种兵极限旅行"。 用她自己的话说，"一望无际的上班生涯当中，可能只能靠这种事情吊着一口气。" 报复性旅游的热潮之后，人们的旅行欲望并未如预期般消退，旅行反而开始变成不少人的日常。 与银发族热衷于抽出整块时间沉浸式旅行不同，不少年轻人倾向于在疲惫的日常之外，将短途旅行和跑演唱会作为暂时逃离生活的"安全出口"。他们中不 少人像金枝一样供职于大厂，高薪、繁忙，愿意为创造美好回忆付费。 哪里有需求，哪里就有洞悉需求的人，一些新兴的旅行平台也开始盯上这部分年轻人的钱包。然而，高溢价与低服务却让这场"逃离"变成了一场精准收 割。 旅行：大厂人的情绪消费 金枝绝大部分的短途旅行中包含红眼航班——价格更便宜，大部分时候往返只要1000来块，又不用请假。 从演唱会现场到维权群聊，当旅行平台盯上年轻人的钱包，一场隐秘的收割正在上演。 1年时间，往返13个城市看演唱会——这是金枝2024年的战绩。 一般来说，她会看周六、周日两场 ...

Core Insights - The "May Day" holiday in 2025 has seen a significant increase in domestic tourism and entertainment consumption, with a notable rise in both long-distance and rural travel [1][5][8]. Tourism Trends - Online travel agencies (OTAs) report a surge in tourist activity, with rural tourism orders increasing by over 40% and hotel bookings in eco-friendly destinations rising significantly [1][5]. - The trend of "reverse tourism" is evident, with travelers exploring over 1,200 counties across China, leading to a 20% increase in bookings for these areas [5]. - The "拼假" (staggered holiday) trend has emerged, allowing consumers to extend their holidays and boost demand for long-distance and outbound travel [1][5]. Cultural and Entertainment Activities - Various local tourism departments have launched initiatives to attract visitors, such as the "Follow the World Games to Chengdu" series of events in Sichuan, coinciding with the upcoming World Games [2][7]. - The cinema industry has also rebounded, with 11 films released during the holiday, generating a total box office of over 1.35 billion yuan [2][9]. Travel Statistics - Domestic flight bookings for the holiday exceeded 6.34 million, marking a 23% year-on-year increase, while international flight bookings surpassed 1.09 million, up 24% [3]. - Self-driving travel remains popular, with an average daily traffic flow on highways expected to reach 62 million vehicles, peaking on the first day of the holiday [3]. Movie Industry Insights - The film "Dumpling Queen," starring Ma Li, has emerged as a box office leader, with its earnings surpassing 500 million yuan [9][13]. - The diversity of film offerings this year includes both new releases and re-releases, contributing to a vibrant cinematic landscape during the holiday [14].