冰雪旅游
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用好冷资源释放热效应
Xin Lang Cai Jing· 2026-01-08 22:04
Core Viewpoint - Xinjiang is experiencing a surge in winter tourism and ice-snow economy, with significant visitor numbers and spending, but faces challenges in infrastructure, industry chain depth, regional collaboration, and talent shortages [1][2][3] Group 1: Infrastructure Development - Continuous improvement of infrastructure is essential for the long-term development of the ice-snow economy, with a need for enhanced transportation networks and upgraded facilities at snow resorts [2] - The current transportation network requires optimization, including increasing flight frequencies from key source cities and improving road access to core snowfields [2] - Upgrades to snow resort facilities, such as cable car capacity and safety systems, are necessary, along with the development of smart tourism platforms and professional service teams to enhance visitor experience [2] Group 2: Industry Chain Extension - Extending the industry chain is crucial for enhancing the resilience of the ice-snow economy, which currently relies heavily on basic consumption like tickets and accommodation [2] - There is a need to develop local manufacturing for ice-snow equipment and to integrate the ice-snow industry with cultural tourism, sports, and wellness sectors to create diverse offerings [2] - Brand building and market promotion are important for increasing the overall value of the industry through impactful ice-snow events and festivals [2] Group 3: Regional Collaboration - Strengthening regional collaboration is vital for sustainable development, as the uneven distribution of ice-snow resources can hinder competitive advantage [3] - Designing cross-regional tourism routes can connect various attractions, enhancing visitor engagement and boosting local economies [3] Group 4: Talent Development - Accelerating talent cultivation and recruitment is necessary to support the rapid growth of the ice-snow economy, addressing shortages in specialized roles [3] - Local vocational schools should offer ice-snow related programs, and partnerships with advanced institutions can help train practical talents [3] - Policies to attract talent, including housing and education support, are essential, along with training for local communities to participate in tourism services [3]
本溪对冰雪季滑雪场客运索道进行专项检查
Xin Lang Cai Jing· 2026-01-08 22:04
(来源:辽宁日报) 检查人员明确要求,各滑雪场必须严格落实运营前试运行检查、日常巡查和定期维护保养制度,坚决杜 绝设备"带病运行",确保任何异常情况早发现、早处置。 转自:辽宁日报 本报讯 记者许蔚冰报道 日前,本溪市开展冰雪季滑雪场客运索道专项检查,护航冰雪经济健康发展。 此次检查在冰雪旅游旺季来临前集中开展,对本溪市2家滑雪场在用的2条客运索道进行了"全覆盖"式安 全检查,旨在提前排查消除安全隐患,为游客营造安心、畅快的冰雪运动环境。 检查人员围绕"安全管理和设备运行"双主线开展深入排查。在安全管理方面,重点核查了各滑雪场安全 管理人员配备、安全管理制度落实、"日管控、周排查、月调度"工作机制执行记录、作业人员培训考核 档案、应急救援预案及演练记录、设备定期检验报告等情况,现场指导企业进一步完善日常运行、巡检 维护记录,压实企业安全主体责任。在设备运行方面,技术人员查验了索道驱动系统、钢丝绳、抱索器 等关键部件的磨损、锈蚀状况,并对场站广播通信系统、风速监测装置、各类安全保护装置的配备与有 效性进行了测试检查。 ...
阿尔山实践入选全国冰雪旅游创新案例
Xin Lang Cai Jing· 2026-01-08 20:05
本报兴安1月8日电 (记者 高敏娜)1月5日,在中国旅游研究院主办的2026冰雪旅游发展大会上,兴安 盟阿尔山市的"激活冰雪文化基因 创造童话新世界"案例,入选"2026年冰雪旅游创新案例"。该评选旨 在践行"冰天雪地也是金山银山"发展理念,推广典型经验,助力冰雪旅游高质量发展。 近年来,阿尔山通过"古今交融、全域联动、业态融合、品牌赋能"系统化创新,深入挖掘林俗、边境、 温泉等文化内涵,构建"冰雪文化+"融合发展新格局。中国旅游研究院(文化和旅游部数据中心)研究员 韩元军指出,阿尔山形成的"文化传承驱动、产业融合支撑"模式,为相似地区破解同质化竞争、推动区 域发展提供了可借鉴的"阿尔山方案"。 为突破冬季旅游内容单一的瓶颈,目前阿尔山构建起"一大主题引领、十大核心产品支撑、五大精品线 路串联"的全域冰雪体验网络,涵盖冰雪那达慕、天然温泉、极寒漂流、雾凇打卡等多维体验。同时, 当地通过四季运营模式,推动旅游从"一季独秀"向"全年无休"转型,并携手俄罗斯、蒙古国等国家打 造"冰雪国际走廊",促进客源互通与线路互联。 阿尔山还以"宠客"服务为内核,完善交通、导览、投诉响应机制,依托智慧运维推动服务标准化,致力 于 ...
滑雪去!湖南这些滑雪场已经开板啦
Xin Lang Cai Jing· 2026-01-08 20:05
浏阳大围山冰雪运动体验中心。 如果说高山滑雪拼的是自然条件,那么"冰雪+"的多元融合,则成为另一条出圈路径。 2025年12月底建成开放的浏阳大围山冰雪运动体验中心,元旦迎来首波客流高峰。数据显示,元旦假期 三天,大围山国家森林公园累计接待游客逾万人,其中参与冰雪运动体验的游客达6497人。 "没想到南方也能有这么完整的冰雪体验。"1月8日,来自长沙的游客薛岚带着孩子体验了滑雪和戏雪项 目,"孩子玩雪,我还能顺便带他去科普馆看看,很适合亲子出游。" 新年伊始,湖南多地迎来冰雪季高光时刻。从高山户外滑雪场到城市室内冰雪综合体,一批滑雪、戏雪 项目陆续开板运营,"南国冰雪"热度持续攀升。这个冬天,越来越多市民游客在家门口解锁滑雪新体 验,湖南"冰雪经济"正加速升温。 ■文/视频 三湘都市报全媒体记者 曾冠霖 高山雪道"上线",张家界解锁冬游新场景 1月8日,张家界七星山滑雪场正式开启2026年新雪季。作为湘西北地区少有的高山户外滑雪场,七星山 一开板便吸引了不少滑雪爱好者的目光。 "我们这里的坡度更适合大众体验。"七星山滑雪场相关负责人介绍,雪场地形坡度介于2度至20度之 间,平均坡度约12度,目前规划了两条专业 ...
2026中国经济展望:用好超大规模市场这张牌
Jing Ji Ri Bao· 2026-01-08 15:35
Group 1 - China's market is characterized by its enormous scale, with over 1.4 billion people and the world's largest middle-income group, providing a significant advantage for economic development [1] - The daily economic activities in China include over 500 million express packages and approximately 340 billion yuan in online transactions, showcasing the market's robust dynamics [1] - The focus on leveraging the super-large market advantage is essential for China's economic stability and high-quality development amidst various risks and challenges [1] Group 2 - The ice and snow tourism sector in China is entering a prosperous phase, with an expected 360 million participants and a revenue forecast of 450 billion yuan for the 2025-2026 winter season [2] - The vast market allows for rapid validation of new technologies and products, fostering continuous innovation from initial users to broader market adoption [3] - A competitive landscape has emerged, enabling businesses to respond quickly to personalized demands, thus activating consumer market potential [3] Group 3 - The establishment of a cross-grid electricity trading mechanism in 2025 aims to enhance the efficiency of electricity distribution across regions, facilitating a unified national market [5] - Continuous reforms are necessary to eliminate market barriers and enhance economic circulation, transitioning China's market from large to strong [6] - The focus on creating a unified national market involves both establishing beneficial regulations and removing obstacles that hinder market development [6] Group 4 - China's integration into the global economy is evident through its active participation in the Belt and Road Initiative and its status as a major trade partner for over 150 countries [8] - High-level openness initiatives are set to transform China's market advantages into global resource allocation capabilities, enhancing its role as a profit center and innovation partner [9] - The Hainan Free Trade Port is expected to facilitate the entry of foreign enterprises into the Chinese market and support Chinese companies in expanding globally [10]
从“打卡游”向“旅居”演进 冰雪旅游消费结构持续优化q
Yang Shi Xin Wen· 2026-01-08 13:58
Group 1 - The popularity of ice and snow tourism is increasing, with 83.06% of respondents having experienced it, indicating a shift towards this leisure activity [1] - Social aspects of ice and snow tourism are significant, with 37.51% of respondents traveling with friends and 39.56% participating in family-oriented trips, highlighting its role in social bonding [1] - The trend of repeat consumption in ice and snow tourism is becoming the new norm, reflecting growing interest and engagement in these activities [1] Group 2 - The integration of cultural and technological innovations is expanding the boundaries of the ice and snow economy, leading to the formation of a comprehensive industry chain that includes tourism, culture, sports, and equipment [3] - The deep integration of ice and snow culture with tourism is accelerating the market value transformation, with popular cultural elements like ice sculpture and snow photography becoming key attractions [5] - Ice and snow tourism is evolving from short-term visits to deeper, more immersive experiences, extending the consumer engagement chain significantly [5] Group 3 - Various cities are embracing unique ice and snow characteristics, with Harbin recognized as the birthplace of modern ice sports and awarded as a "World Ice and Snow Tourism Excellence City" [7] - Alatau has been identified as the origin of human skiing, while Beijing and Zhangjiakou are leveraging their Winter Olympic heritage to foster a new ice and snow culture [7]
查干湖上百种“冰雪+”玩法打造覆盖全天候娱乐体验
Sou Hu Cai Jing· 2026-01-08 11:12
除了小网捕捞,冰下盲盒、室内冰钓等新玩法也增添了更多趣味。今年,查干湖同步推出了上百项"冰 雪+"活动,打造覆盖全天候的冰雪娱乐体验。 (央视财经《天下财经》)除了看"冰湖腾鱼",今年查干湖还推出多项冰雪游乐活动和私人定制捕鱼项 目,增强游客的体验感。 查干湖冰封的湖面上,不少游客正分散在定制捕鱼区,亲手体验"冬捕的快乐"。与以往只能围观大网出 鱼不同,今年游客可以组队协作,拉拽小型渔网,深度参与冬捕的各个环节。 白天玩冰嬉雪,夜晚的查干湖更是别具风情。占地三万平方米的"龙鱼部落"灯火璀璨,万盏鱼灯映照冰 面,宛如童话世界。龙鱼市集里,"天女散花"、非遗火壶等特色表演接连上演,点亮了渔猎文化的夜间 场景。 转载请注明央视财经 编辑:令文芳 ...
透过“3.6亿人次”看冰雪旅游新趋势
Zhong Guo Jing Ji Wang· 2026-01-08 08:27
Group 1 - The ice and snow tourism market shows significant growth potential, with 74.8% of respondents expressing interest in experiencing ice and snow leisure activities by the winter of 2025-2026 [3][5] - There is a shift in tourist spending from "hard" expenses like transportation and accommodation to "soft" expenses such as entertainment, wellness, cultural creativity, and technological experiences [3] - The ice and snow tourism landscape is evolving into a new pattern characterized by "north-south resonance, central rise, and east-west collaboration" [3] Group 2 - In 2025, the South China region is expected to lead in ice and snow tourism investment, accounting for 30% of total investments, approximately 30 billion yuan, with indoor ice and snow theme complexes being the most active investment category [4] - The ice and snow economy in China is projected to exceed 1 trillion yuan by 2025, with over 14,000 related enterprises, reflecting a year-on-year growth rate of 11% [6] - Among the newly established enterprises in 2025, 56.1% will focus on ice and snow tourism marketing, services, and event operations, while 18.1% will be related to training and education, including clubs and winter camps [6]
新华视点|各地以高质量发展实践开启新局
Xin Hua Wang· 2026-01-08 07:43
Group 1 - The article highlights the focus on high-quality development across various regions, emphasizing the activation of consumer vitality through diverse business formats, innovation-driven industrial foundations, and practical efforts to initiate new development scenarios [1] Group 2 - The arrival of the ice and snow season has led to increased popularity at snow venues in Hangzhou, with the Qingshan Lake Fairy Tale Forest Ice and Snow World offering over 20 fun amusement projects catering to different age groups [3] - The Daming Mountain Wansongling Ski Resort in Hangzhou has designed a variety of activities and performances, providing visitors with a multi-faceted experience beyond skiing [5] Group 3 - The flower market in Hangzhou is thriving as the Spring Festival approaches, with a flower base in Yuhang District cultivating over 100 varieties of butterfly orchids, achieving an annual production of 1.6 million plants [7] - A flower shop in Lin'an District has successfully attracted young consumers with unique plants like Buddha's hand and lemon, in addition to traditional offerings [9] Group 4 - In Zibo, Shandong, companies are ramping up production to secure a strong start to the new year, with advancements such as the servo direct drive CNC spiral pressure machine developed by Shandong Shengde Intelligent Equipment Co., achieving international standards in precision and efficiency [11] - Shandong Chongzheng Shengda Glass Co. has developed a 4SG flexible warm-edge hollow glass that boasts low energy consumption and excellent performance [11] Group 5 - The National Early Tea Conference and the first picking event for "Guizhou Green Tea" in 2026 have taken place, gathering guests from 15 provinces to discuss the future of the tea industry [13] - In Anlong County, Guizhou, a busy scene unfolded on tea mountains as competitors participated in a tea-picking contest, showcasing speed and quality of fresh leaves [15] Group 6 - In Hubei, strong cold air has prompted local authorities to implement "human defense + technical defense" measures to ensure the supply of goods and services during adverse weather conditions [17] - Power departments have organized teams to inspect power supply lines and equipment, ensuring the safe and stable operation of the power grid [19] - Intelligent robots have been deployed to assist in monitoring and ensuring supply, with a humanoid robot in Xiangyang's substation capable of real-time monitoring across multiple substations [21] Group 7 - The duty-free shopping sector in Haikou has seen a surge in consumer activity during the first holiday after the full operation of the Hainan Free Trade Port, with increased foot traffic at the CDF Haikou International Duty-Free City [23] - The Hainan offshore duty-free market is evolving from a "lively" atmosphere to a "more orderly" one, enhancing the shopping experience through upgrades in scenes, customer demographics, and services [24]
追光 | 促进冰雪经济, “冰超”“冰博”有妙招
Xin Hua Wang· 2026-01-08 07:43
Core Viewpoint - Heilongjiang Province is transforming its winter landscape into an economic powerhouse through extensive ice and snow activities, showcasing its rich heritage in winter sports and tourism potential [1][22]. Group 1: Ice and Snow Activities - The province is hosting over a thousand ice and snow events during the winter season, which is a unique achievement compared to other regions [3]. - The "Ice Super" series, which includes various competitions and community activities, is significantly boosting winter sports enthusiasm in Heilongjiang [4][5]. - Diverse ice and snow sports such as snow kiting, ice sledding, and winter swimming are featured in the "Ice Super" events, appealing to a wide audience [7]. Group 2: Integration with Tourism - Events are strategically combined with tourism initiatives, promoting a "travel with the events" concept that connects unique local tourism resources [9]. - During the "Ice Super," cities like Mudanjiang are organizing cultural festivals and photography competitions to enhance visitor engagement and showcase local culture [11]. Group 3: Historical Context and Development - Heilongjiang has a deep-rooted history in winter sports, with Harbin being the birthplace of modern ice and snow sports in China, establishing multiple ski resorts over a century ago [13]. - The province has hosted significant events like the first National Ice Sports Games in 1953 and has produced numerous world champions, contributing to its reputation in winter sports [15]. Group 4: Economic Impact - The ice and snow economy in Heilongjiang is projected to reach a total output of 2,661.7 billion yuan by 2024, highlighting the substantial economic value of winter sports [22]. - The 2026 Harbin International Ice and Snow Economic Expo is set to showcase advancements in ice sports, culture, and equipment, attracting global attention and fostering local industry growth [17][19].