Core Viewpoint - The company reported a significant decline in adjusted net profit and gross margin due to intense competition in the instant retail sector, while new business revenues continue to grow but are impacted by overseas expansion losses [1][2][3] Financial Performance - In Q2 2025, the company achieved revenue of 91.84 billion yuan, a year-over-year increase of 11.7% and a quarter-over-quarter increase of 6.1% [1] - The gross margin was 33.1%, down from 41.2% in the same period last year [2] - Adjusted net profit was 1.49 billion yuan, representing a year-over-year decrease of 89.0% [1][2] - The adjusted profit margin was 1.6%, down 14.9 percentage points year-over-year and 11 percentage points quarter-over-quarter [1][2] Business Segments - Core local business revenue reached 65.35 billion yuan, up 7.7% year-over-year, with delivery revenue at 23.66 billion yuan (up 2.8% year-over-year) and commission revenue at 24.95 billion yuan (up 12.9% year-over-year) [1] - New business revenue was 26.49 billion yuan, a year-over-year increase of 22.8%, but incurred a loss of 1.88 billion yuan due to overseas expansion [1][3] Competitive Landscape - Intense competition in instant retail is squeezing the company's profits, with significant increases in delivery subsidies, rider costs, and user subsidies [2] - The company’s operating profit is under pressure due to the competitive landscape, which is influenced by competitors' strategies [2] Growth Prospects - The company is expanding its new business segments, with strong growth in instant retail and plans for further expansion in both domestic and international markets [3] - The company has established over 50,000 flash warehouses nationwide and is exploring new delivery models [3] Investment Outlook - Revenue forecasts for 2025-2027 have been adjusted to 374 billion, 427.7 billion, and 489.5 billion yuan respectively, with a projected net profit of -10.2 billion, 15.8 billion, and 38.5 billion yuan [3] - The target market capitalization for 2025 is set at 712.9 billion yuan, with a target price of 127.93 HKD [3]

为支持线下餐饮门店发展，帮助新开业的中小商家增强抵御风险能力，助力餐饮行业的健康可持续 发展，9月11日，美团外卖宣布将为餐饮新店提供免费线上店铺装修、新店专属扶持、免费AI经营工 具、助力金现金扶持等多项"无忧开店"服务，支持更多新开业餐饮小店顺利起步、长久经营。 智能入驻、免费装修、流量扶持，帮餐饮新手顺利开店 调研显示，新申请入驻外卖的商家，近七成是餐饮新手，美团将在入驻、装店、运营等环节为新商 家提供全方位支持，包括全链路智能入驻服务、免费线上店铺装修服务、"7×16小时人工服务"等服务， 降低中小新商家上线运营的门槛。 今年以来，随着外卖补贴大战持续，餐饮外卖行业生态遭遇巨大挑战，尤其对中小新商家来说，他 们除了面临房租、人力和原材料成本压力，营销成本也是一个重要方面，非理性、超低价的竞争，让不 少商家陷入"不补贴没单、补贴过多不挣钱"的困境。 新商家入驻后，门店的视觉效果在吸引顾客、提升用餐体验方面起着重要作用，而绝大多数中小商 家往往不具备专业的线上运营能力。为此，美团外卖推出了免费装修服务，自该服务推出以来，已累计 帮助百万中小新商家免费升级了店铺形象。据了解，美团也是行业内唯一一个连续多年为 ...

继沙特阿拉伯、卡塔尔之后，美团在中东海湾地区又落下一子。9月15日，美团宣布，旗下国际外卖品牌Keeta正式在科威特启动运营。 科威特是海湾阿拉伯国家合作委员会（GCC）成员国之一，人均GDP居于全球前列，线上食品配送渗透率较高，是中东海湾地区极具活力与潜力的市场。 近年来，该地区外卖业务增长显著，除本土平台如Talabat、HungerStation等，国际企业也陆续进入，竞争逐步加剧。 今年初，美团提出"三年内覆盖海湾六国（沙特、阿联酋、卡塔尔、科威特、阿曼、巴林）"的目标，在国内竞争激烈的背景下，此次将Keeta业务扩展至科 威特，是其向国际化战略的一部分。 公司方面表示，将沿用"全球化技术+本土化运营"策略，在配送服务、商户数字化和骑手管理等方面输出原有经验，同时尝试与科威特政府"2035国家愿 景"中的数字化转型目标对接。 回顾美团在中东的业务进展，Keeta自2024年9月在沙特阿拉伯上线以来，已覆盖该国20多个城市，用户数与订单量逐步提升。在不足一年时间内，美团接连 进入卡塔尔和科威特，显示出加快区域布局的意图。 不过，与一年前相比，中东的地缘政治环境已悄然生变。 9月9日，以色列首次空袭卡塔尔 ...

新华社北京9月15日电 9月15日,《新华每日电讯》发表题为《美团：中小商户实际收入减少不止15%》 的报道。 本报记者对话美团研究院执行院长厉基巍，探讨"外卖大战"将走向何方。 ——即时零售日均近3亿单，绝大部分是泡沫 记者：美团大量补贴外卖业务的初衷是什么？截至目前，即时零售市场的情况怎么样？ 美团：今年行业内几轮补贴战、价格战，美团都是被动卷入。从我们掌握的数据看，即时零售市场的 总量从年初的日均1亿单，上涨至7月的2.5亿单，到8月甚至接近3亿单。这其中绝大部分是泡沫，是补 贴大战下的虚假繁荣和无效增长。 第一，夏季"外卖大战"透支了消费热情和消费意愿，所以进入9月后，很多店铺订单量同比下滑。第 二，中小商户订单增速和大品牌大连锁店的差距进一步拉大。同时，外卖补贴力度大，价格比堂食低， 中小商户、夫妻老婆店生存会越来越困难。第三，发起补贴的平台，资源进一步向大品牌集中，营销推 广、研发创新、服务资源等投入差距也会进一步扩大。 记者：针对相关部门提出停止"内卷式"竞争，美团有何具体行动？ 美团：8月12日，美团外卖启动"堂食提振"计划，鼓励消费者到店聚餐或自提，把顾客和订单留给门 店。8月5日，美团启动 ...

新华社北京9月15日电 9月15日,《新华每日电讯》发表题为《京东外卖占全国外卖市场超31%份额》的 报道。 京东外卖进入大众视野后，市场占有情况如何？本报记者采访了京东相关负责人。 ——京东外卖日订单量突破2500万单 记者：截至目前，京东在外卖市场的占有情况如何？ 京东：2025年3月，京东正式推出外卖业务。截至目前，京东外卖覆盖350个城市，日订单量突破2500万 单，入驻超过150万家品质餐饮门店，近200个餐饮品牌订单量破百万，京东外卖全职骑手突破15万人。 第三方调研机构艾瑞数据显示，截至2025年6月1日，京东外卖占据全国外卖市场超31%的份额，在品质 外卖细分领域约有45%的市场占有率。 ——外卖恶性补贴京东完全没有参与 记者：据报道，"外卖大战"使部分商家实际收入减少15%以上，京东怎么看？ 采访中，京东表示，将针对商家高佣金痛点降佣减负。今年5月1日前入驻商家全年免佣金，未来长期的 商户佣金不超过5%。其次，设定公开透明的价格促销和补贴规则，助力商家增收又增利。京东称，希 望靠科技+供应链提升效率，创造增量。比如，引入、选择、培育"品质商家"，提升商家数字化经营能 力。不通过捆绑补贴损害商 ...

中新网评：多平台竞争激活外卖生态，百万新就业"蓄水池"效应凸显 近日，全国总工会平台算法和劳动规则协商工作现场交流会在上海召开。当天，调研组走访调研饿了么 等企业，深入了解新就业形态劳动者权益保障、平台算法应用和劳动规则向善透明举措、平台骑士就业 及发展等情况，对平台在进一步加强骑士保障、新增百万就业和促进收入增长等方面取得的成效，调研 组表示肯定。 最近几个月，多平台参与了外卖市场竞争，一定程度上促进了就业。平台数据显示，淘宝闪购的日均活 跃骑手已经超过200万人的规模，对比四月增长3倍。这意味着，淘宝闪购创造了超百万个新就业。 就业增加、从业者收入提升，前提是市场蛋糕做大、行业健康可持续发展。 外卖市场近期的迅速增长有目共睹，相比5月，日订单数翻倍增长至2亿单以上。早前，中国新就业形态 研究中心主任、首都经贸大学劳动经济学院副教授张成刚测算，在主要外卖平台日订单突破1亿单时， 估算活跃骑手数量预计翻一倍，如果放到整个外卖市场上，预计拉动骑手人数约为150万人。 数据分析机构QuestMobile的调研数据显示，今年7月外卖员的数量同比去年增加了74.8%。 这再次证明了服务消费吸纳就业的巨大潜力。 数据还 ...

本报讯(记者梁傲男)当地时间9月15日上午11点，美团旗下国际外卖品牌Keeta正式在科威特启动运营， 成为其继沙特阿拉伯、卡塔尔之后，在中东海湾地区的第三个落点。 除了依托美团在中国外卖市场积累的领先运营经验，Keeta计划在当地持续拓展优质供给并进行产品创 新，为消费者提供便捷可靠的配送服务、丰富多元的商品选择以及经济实惠的价格，同时致力于促进商 户、骑手等合作伙伴的共同发展，推动当地餐饮行业数字化转型和生态系统的成熟。 自2024年9月份进入中东的沙特阿拉伯，Keeta用户数与订单量快速增长。基于过去一年在沙特的成功落 地和进展，Keeta进一步加快了中东市场的拓展步伐。今年8月，Keeta上线卡塔尔，时隔不到一个月， 又正式进入科威特，美团正加速构建"多国联动"的国际化发展模式。 据了解，未来，Keeta将持续深耕中东，并积极探索更多海外新市场。 ...

遇到消费纠纷 【下载黑猫投诉客户端】时，很多人第一反应是愤怒，但真正去投诉时，却常常感到迷 茫：先找谁？不管用怎么办？其实，投诉是一个逐步升级的过程。不同的渠道各有作用，只有按照合理 的顺序走，才能既省力，又更快解决问题。 第一步：先在平台内解决 绝大多数消费问题，首先要在交易平台内部尝试解决。电商网站通常提供"先行赔付"机制，消费者可以 直接在订单详情页面申请，若商家拒绝履行，平台会先行垫付，再向商家追偿。外卖、出行类软件同样 设有订单纠纷处理入口，消费者在 App 内即可提交。对于规则明确的小额纠纷，这往往是效率最高的 一环，通常几天内就能得到处理。 第二步：升级到官方渠道 当平台内部申诉久拖不决，就需要进入制度化的维权渠道。最常见的是 12315 全国消费维权平台 （www.12315.cn），消费者既可以通过官网提交，也可以使用微信小程序，或者直接拨打热线电话 12315。提交的信息会被转交到属地市场监管部门，由工作人员进行核实和处理。虽然这一渠道的优势 在于权威与正规，处理结果具备法律效力，但受理和调查需要时间，通常需要等待数周。 第三步：寻求消费者协会介入 在一些金额较大、涉及合同违约或商家态度恶 ...

Core Viewpoint - The ongoing food delivery competition is not simply a case of "involution" but rather contributes to social welfare by increasing consumption habits in previously underserved areas [1][6][16] Group 1: Competition and Market Dynamics - The competition in the food delivery sector has led to an increase in social welfare, as it has encouraged new consumption habits among previously low-penetration demographics [1][6] - Non-price competition has shown signs of "involution," but price competition does not meet the criteria for being classified as "malicious" competition [1][6] - The recent political discourse has shifted from "low-price" competition to a broader focus on "disorderly competition," indicating that price remains a critical competitive factor [2][7] Group 2: Regulatory Approach - Experts advocate for a "tolerant and prudent" regulatory approach towards the emerging instant economy, aligning with the central government's emphasis on accommodating new technologies and business models [1][4][20] - Regulatory measures should be based on solid theoretical foundations and evidence, avoiding being swayed by public sentiment or specific interest groups [8][20] - There is a need to address unfair competition behaviors, particularly those that compromise safety or spread misinformation [6][8] Group 3: Economic Impact - The instant economy is expected to evolve towards more immediate and scenario-based consumption, significantly impacting macroeconomic growth by promoting consumption and employment [4][16] - The food delivery sector has shown remarkable growth, especially in western regions, with some areas experiencing a 300% increase in delivery scale [4][16] - The shift from tangible goods to intangible services in the instant economy reflects a broader change in consumer behavior and market dynamics [17][20] Group 4: Employment Effects - The rise of the instant economy has created a significant number of jobs, particularly for marginalized groups, including those facing employment challenges [19][21] - The flexibility of gig work allows individuals to engage in multiple roles, contributing to a trend of "slash youth" who juggle various jobs [19][21] - The growth of delivery personnel has implications for urban integration, as many riders find stable employment and opportunities for advancement [19][21] Group 5: Future Directions - The future of the instant economy should focus on new market increments, including scenario-based consumption and online services, while integrating technological advancements [20] - There is a call for more attention to the social security and labor rights of gig workers, ensuring their protection and well-being [20][21] - Platforms are encouraged to balance support for large merchants with assistance for small businesses to foster a more equitable market environment [12][21]

Core Viewpoint - The "Mingchu Liangzao Entrepreneurship Support Plan" was launched to assist college students, disabled entrepreneurs, and "special quality" individual businesses by providing over 1,000 yuan worth of support packages, marking a shift from industry advocacy to a systematic public welfare initiative [1][3]. Group 1: Program Overview - The plan is a collaboration between Taobao Flash Sale, Ele.me, and various organizations, aiming to enhance food safety and support entrepreneurship among specific groups [1][3]. - The initiative will last for three years with no budget cap, providing free "Mingchu Liangzao" support packages to eligible entrepreneurs [1][3]. Group 2: Support Measures - Eligible entrepreneurs will receive a free package that includes a 4G version of the Mingchu Liangzao camera, a 64GB storage card, the first year of 4G data, and AI inspection services for food safety [3][4]. - The plan also includes promotional support through traffic assistance, online exposure optimization, and marketing tools to help reduce startup costs and enhance market competitiveness [4][5]. Group 3: Target Audience - The program specifically targets college students (including current students and 2025 graduates), disabled entrepreneurs, and "special quality" individual businesses [3][4]. - Applications can be submitted through organized or social channels, requiring relevant documentation for verification [6]. Group 4: Industry Impact - Ele.me has been a pioneer in promoting "Mingchu Liangzao" since 2017, evolving from a food safety regulatory tool to a business support tool with the introduction of AI and digital management features [5][6]. - The collaboration with partners like China Telecom aims to create a sustainable model that combines government guidance, corporate collaboration, and social participation [5][6].