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广州史上最高楼面单价诞生!鏖战近9小时,马场地块236亿成交!
Nan Fang Du Shi Bao· 2026-02-25 11:40
经过近9小时鏖战 广州马年第一场土拍 竞价环节结束! 广州天河区马场1期地块 在经过激烈竞拍后 最终以高达236亿元的总价成交 由越秀地产成功竞得 折合楼面价8.5万元/平方米 今早(2月25日)上午10时,广州市天河区黄埔大道以南、马场路以东地块(即马场1期地块)限时竞价环节开始。 根据公告,竞得人须在签订《国有建设用地使用权出让合同》之日起1个月内与广州市天河区人民政府签订《珠江新城东区AT111321、AT111323地块产业 项目进驻协议书》;须在珠江新城东区AT111323地块建设一家计算容积率建筑面积不低于45000平方米的国际知名五星级酒店以及同品牌酒店式公寓。此 外,竞得人还需配建中小学、幼儿园,并负责建设石牌村权益物业。 · 墨湖社区居委会 测试中心 ◆广州长安医院 口 石牌派出所暨 盒 华威达酒店 |一 0 上 广州华侨医院 大社区警务室 黄埔大道西 力迅T / DITC 广州华侨医院-急诊 ◆ ◆ 美年大健康第三分院 广州市公安局华南 F 盘 云来斯堡酒店 大道中队 裕富公寓 177 黄埔大道中 નેત 虽 东田大厦 Hotel 日 跑马地花园 88 快 0 1 th 中国电信自助营业厅 ...
春节假期花式促销 楼市有望开启“小阳春”
Zheng Quan Ri Bao Wang· 2026-02-25 11:28
春节假期,楼市交易不停。记者注意到,2026年春节期间,房企紧抓购房窗口期,多个楼盘"春节不打 烊",还通过开展新春促销活动、推出特价房等方式积极营销。 北京市丰台区一处在售楼盘的销售顾问对记者表示,春节假期叠加促销政策,让年前已经看过房的客户 选择带家人回访,确定成交意向。 春节期间,北京多处新房楼盘推出形式多样的新春置业活动,包括"一口价"特价房,购房送家电大礼包 等。据广州市房地产行业协会统计,随着广州市"迎新春.购新房.过暖冬"系列商品房展销促销活动开 启,从春节前到3月31日,全市11区相关房地产企业陆续推出促销活动,近50家房地产企业超140个楼盘 推出迎新春优惠大礼包。 "今年春节期间,部分楼盘热度突出,促销策略到位、有家具家电或装修大礼包且价格适宜的刚需盘去 化较好。"广东省住房政策研究中心首席研究员李宇嘉分析称,该类楼盘客户往往是在城市上班的年轻 人,基于收入积蓄考虑,一直在观望,过年期间父母带看房时,希望子女早日安居,在首付上、购房决 策上给予支持,加速了购房行动。 在李宇嘉看来,今年春节,返乡置业表现尚好。一方面是因为假期较长,回乡人员比去年多,同时很多 回乡人员计划在乡村、县域二次就业 ...
“超长黄金周”下的返乡置业:利好齐发托举三四线楼市
2 1 Shi Ji Jing Ji Bao Dao· 2026-02-25 11:28
21世纪经济报道记者张敏 2月15日是春节假期首日,当天下午,在深圳工作的小陈回到湖北荆门老家时,赫然在荆门西站外发现了数排展台。展台以"新春安居.返乡置 业"为主题,向返乡游子们推介房地产项目,以及家装、家居、家电等产品。 据悉,该项活动早于今年2月7日启动,除高铁荆门西站外,荆门市还在亿纬锂能(300014)、长城汽车(601633)、浏河社区等地点举办房交 会,吸引产业人才置业。 2026年的法定春节假期为9天,是近年来最长的春节假期,这也为看房、购房创造了便利条件。作为返乡置业的高峰时段,不少三四线城市及 中西部二线城市提前布局,通过出台新政、发放购房补贴、举办房交会等方式,为楼市预热。 58安居客研究院的统计显示,2026年春节后7天(2月17日-2月23日),新房市场线上找房热度总计环比节前7天(2月9日-2月15日)上涨约17.0%, 二手房线上找房热度上涨7.92%。其中,三四线城市涨幅最为明显。 值得注意的是,今年"反向过节"(接父母到大城市过年)现象较多,使得春节期间的一二线城市楼市也有一定热度。 中指研究院指出,春节假期楼市呈现出"平稳筑基"的状态,随着假期因素逐步消退,核心城市楼市有望 ...
行业点评报告:新七条、松限购、促改善
ZHESHANG SECURITIES· 2026-02-25 11:25
Investment Rating - The industry investment rating is "Positive" (maintained) [4] Core Insights - The new "Hushiqiao" policy issued on February 25, 2026, represents a significant enhancement over the previous 2024 policy, aiming to systematically lower the barriers to home purchasing, enhance purchasing power, and reduce replacement costs to better meet rigid and improvement housing demands [1][2] - The policy is expected to stimulate short-term demand release, boost market confidence, and increase activity, particularly through the relaxation of purchasing qualifications in the outer ring, which may lead to a resurgence in both second-hand and new home transactions during the "small spring" period [1][2] - Structural impacts are anticipated, with core areas and improvement products benefiting the most, as the relaxation of purchase restrictions is likely to support price stability and liquidity in central urban areas and mature suburban districts [2] - The policy will facilitate market circulation and repair the "sell one buy one" replacement chain, targeting improvement customers through relaxed public housing loan recognition and property tax exemptions, thus promoting a healthy linkage between the first and second-hand housing markets [2] Summary by Sections Policy Comparison - The 2026 policy significantly reduces the social security duration required for non-local buyers in the outer ring from "5 years" to "1 year" and allows eligible non-local buyers to purchase an additional property [5] - The new policy introduces a housing purchase channel for holders of residence permits who have held them for over 5 years, allowing them to buy one property citywide without needing social security or tax proof [5] Credit and Public Fund Policies - The new policy raises the maximum public fund loan limit for first-time buyers from 1.6 million to 2.4 million, with potential increases up to 3.24 million for families with multiple children [6] - It optimizes the recognition of loan counts, allowing families with settled public fund loans and owning one or fewer properties to apply for public fund loans again [6] Investment Recommendations - The report suggests focusing on three main investment lines: 1. **Elasticity Priority** - Local state-owned enterprises and real estate companies that will directly benefit from the recovery of regional market activity, with high business concentration and maximum performance and valuation elasticity [3] 2. **Stable Leaders** - Resource-based real estate companies with a strong brand presence and quality land reserves in Shanghai, expected to benefit from overall market recovery and accelerated new home sales [3] 3. **Valuation Recovery** - National real estate companies with strong operations, as the policy is expected to improve overall industry expectations and drive valuation recovery for quality firms [3]
看好广州!“史诗级土拍”落槌,马场地块以超236亿元总价成功出让
Guang Zhou Ri Bao· 2026-02-25 11:22
广州开年土拍行情火热!2月25日,在经历了七家开发商长达9个小时240余轮的激烈"鏖战"后,被业内称作"史诗级"土拍的珠江新城马场地块终于落槌。 最终,越秀地产以超236亿元的总价摘得马场地块,折合楼面地价约85000元/平方米。 从地段上看,马场地块位于珠江新城东区,被称为珠江新城最后一块"宝地",是多年来广州出让的地段最为核心、体量最大、业态最为丰富的地块,因此 其出让工作提上日程后的一举一动都备受关注,竞拍当日更是吸引了越秀、保利、华润置地等多家头部开发商参与角逐。业内人士分析指出,马场地块出 让的"盛况"充分显示了广州作为核心城市的强劲基本面对于头部开发商的吸引力,并将对接下来的楼市"小阳春"起到积极的带动作用。 "十四五"期间,广州经济总量迈上3.2万亿元新台阶,中国式现代化广州实践迈出新的坚实步伐。而在刚刚过去的春节假期,广州更是创下一系列亮眼数 据:2月21日,白云机场成为全国首个春运客流量突破500万人次的机场;白鹅潭春节烟花汇演惊艳全网,"广州过年、花城看花"精彩纷呈;春节假期,广 州接待游客超过2000万人次,其中省外游客超过1/4,同比增长14.3%;文旅消费超过200亿元,同比增长11 ...
停工超4年! 当代置业佛山一项目再上拍卖台
Mei Ri Jing Ji Xin Wen· 2026-02-25 11:17
近日,当代置业(HK01107)旗下一处位于佛山市南海区大沥镇黄岐泌冲浔峰洲路地段的房地产项目 ——金沙当代阅ΜΟΜΛ,又一次被推上了拍卖台。 阿里拍卖的信息显示,位于广东省佛山市南海区大沥镇黄岐泌冲浔峰洲路地段的土地使用权及在建建筑 物将于3月16日开拍,起拍价约1.28亿元。 值得注意的是,《每日经济新闻》记者了解到,这将是该资产第四次进行法拍。公开资料显示,2021 年,当代置业豪掷3.925亿元,历经56轮激烈竞价,拿下该地块,成为当时佛山首个楼面价突破2万元/ 平方米的项目。 该项目自2022年1月停工以来,已超4年,如今沦为无人问津的烂尾项目/法拍资产。此次起拍价约1.28 亿元,较当初项目土地出让价格缩水近七成。 日前,中国城市发展研究院投资部副主任袁帅向《每日经济新闻》记者分析称,"佛山金沙当代阅 ΜΟΜΛ从'地王'项目沦为多次流拍的抵押物,项目本身停工超4年,且工程未完工,对接盘企业来说, 需要投入较大资金完成建设,且项目背后牵扯着复杂的债务关系和诉讼纠纷,竞拍者可能会担心接手后 会陷入无休止的债权债务官司,增加了项目的收购成本和时间成本,这可能是导致项目多次流拍最为重 要的原因。" 项目起 ...
香江控股:目前公司番禺锦江香江一号项目暂未正式开盘
Mei Ri Jing Ji Xin Wen· 2026-02-25 11:11
每经AI快讯,有投资者在投资者互动平台提问:香江1号盖好了吗?啥时候开盘? (文章来源:每日经济新闻) 香江控股(600162.SH)2月25日在投资者互动平台表示,目前公司番禺锦江香江一号项目暂未正式开 盘,具体开盘时间敬请关注相关信息。 ...
社保1年可买房!上海放出新春第一大礼包,非沪籍、新市民、改善族直接受益
Guo Ji Jin Rong Bao· 2026-02-25 10:57
Core Viewpoint - Shanghai has introduced new real estate policies aimed at stabilizing the housing market by reducing purchase restrictions, optimizing housing provident fund loans, and improving personal housing property tax regulations, with a focus on activating potential homebuyers from outside Shanghai [1][3]. Group 1: Housing Purchase Restrictions - The new policy will implement a "three-step" approach to further reduce housing purchase restrictions, including shortening the required social insurance or personal income tax payment period for non-local residents to one year [5][6]. - Non-local residents who have paid social insurance or personal income tax for three years or more can purchase an additional home in the outer ring of the city [5][6]. - Holders of the Shanghai residence permit for five years or more can purchase one home in the city without needing to provide proof of social insurance or tax payments [5][6]. Group 2: Housing Provident Fund Optimization - The maximum loan amount for first-time homebuyers using the housing provident fund has been increased from 160 million to 240 million yuan, with potential additional increases for families with multiple children and those purchasing green buildings [10][11]. - The policy also allows families who have previously used provident fund loans to apply for new loans if they currently own no more than one home and have settled their previous loans [11]. - The support for multi-child families has been expanded to include second home purchases, with a maximum loan amount increase of 20% [11][12]. Group 3: Support for Local Residents - The policy includes provisions for Shanghai residents, allowing adult children of local families to purchase homes without incurring personal housing property tax if the new home is their only residence [14][16]. - This tax exemption aims to stimulate demand among local families, particularly as the housing ownership rate among local residents is relatively high [14][16]. - The overall strategy is to tap into the potential housing demand from local families, especially as Shanghai's per capita disposable income has surpassed 90,000 yuan [14][16].
大模型股,集体大跌
Zhong Guo Ji Jin Bao· 2026-02-25 10:43
【导读】2月25日,港股大模型股集体大跌 2月25日,港股三大指数涨跌不一。截至收盘,恒生指数涨0.66%,报26765.72点;恒生科技指数跌0.19%,报5260.50点;恒生国企指数涨0.30%,报 9034.75点。全日大市成交额为2368亿港元,南向资金净卖出40.57亿港元。 | 序号 | 代码 | 名称 | 现价 | 涨跌 | 涨跌幅 | 成交额 | 年初至今 | | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | HSI | 恒生指数 | 26765.72c | 175.40 | 0.66% | 2368亿 | 4.43% | | 2 | HSTECH | 恒生科技 | 5260.50c | -10.20 | -0.19% | 519亿 | -4.63% | | 3 | HSBIO | 恒生生物科技 | 15650.45c | -3.74 | -0.02% | 72亿 | 10.38% | | 4 | HSCEI | 恒生中国企业指数 | 9034.75c | 26.89 | 0.30% | 715亿 | 1.36% | | 5 | ...
“我们要抓紧时间”“置业上海的黄金窗口打开了”??上海发布楼市“沪七条”
Mei Ri Jing Ji Xin Wen· 2026-02-25 10:42
春节假期一过,在全国楼市表现中实力不俗的城市上海,率先打出一套政策优化"组合拳"。 2月25日,上海市住房城乡建设管理委、市房屋管理局、市财政局、市税务局、市公积金管理中心等五 部门联合印发《关于进一步优化调整本市房地产政策的通知》(即"沪七条",以下简称《通知》),自 2026年2月26日起施行。 《通知》发布后,市场反应强烈。建发房产上海营销负责人通过微信接受《每日经济新闻》记者(以下 简称每经记者)采访时表示:"新政后,会有一波购买力的释放和客户购房信心的提振,要抓紧时间让 市场和客户看到我们的产品力和项目优势。" 保利世博天悦营销负责人接受记者采访时表示:"项目未来主推4000万元以上的高端住宅,上海重磅落 地的楼市新政,大幅放宽限购条件、降低置业成本,打破非沪籍群体购房壁垒,也打开了置业上海的黄 金窗口。" 58安居客研究院院长张波书面对每经记者表示:"此次政策是针对刚需、改善、置换三类真实需求的精 准赋能,政策落地后将直接带动三大需求释放。一是新市民、新人才的外环内首置需求,二是长期在沪 人群的外环内改善增购需求,三是沪籍家庭的置换升级需求。这三类需求均为市场核心合理需求,将有 效激活上海新房、二 ...