Group 1 - The 15th National Games generated a total market revenue of 1.84 billion yuan from sponsorship, donations, licensing, and ticket sales by November 16 [1] - The event has enhanced cooperation between mainland China and Hong Kong and Macau, promoting the integration of sports, culture, tourism, and business [1] - The closing ceremony showcased advanced technologies such as liquid canvas, naked-eye 3D, smart wearables, 5G cloud control, and autonomous driving [2] Group 2 - The integration of technology and sports is becoming a new engine for regional development, particularly in the Guangdong-Hong Kong-Macao Greater Bay Area [3] - During the event, there was a 26% year-on-year increase in flight bookings to major hosting cities like Guangzhou, Shenzhen, and Zhuhai [3] - Hotel bookings around the Shenzhen Universiade Center were sold out during the event, with significant increases in homestay reservations in cities like Shantou, which saw over 30% growth [4] Group 3 - The Greater Bay Area is actively converting event traffic into long-term tourism benefits, with initiatives like "Follow the 15th National Games to Tour Dongguan" offering free access to local attractions for event attendees [5]

0:00 当全运会遇上香港 激荡出的不仅是体育火花 更是一场 城市发展模式的创新实践 十五运会门票开售 带动全港体育热 观赛服务与体验全面升级 赛事与文旅资源深度串联 一张小小门票背后 承载着香港推动城市发展的 深远谋略 智慧场馆 启德体育场 作为第十五运会的 核心主场馆 备受关注 本届全运会的击剑、男子手球 七人制橄榄球和保龄球赛事 都在这里举行 这座可容纳5万人的场馆 配备可开合顶棚 全翻转座椅系统 可快速从田径赛场 切换为演唱会场地 实现"一场多用" 商业空间 汇聚众多品牌 形成集体育、文化、商业 于一体的综合生态圈 "场馆+"模式 使单一体育设施升级为 "城市活力中心" 赛事经济 当前 香港正以空前密度 场馆配套的3万平方米 布局国际赛事 除十五运会外 香港单车节、WTT香港总决赛等 将陆续登场 形成"月月有大赛"的盛况 香港旅发局数据显示 今年1月至10月 访港旅客达4100万人次 同比增长12% 其中 三轨并行 在此框架下 香港旅发局推出"赛事+"计划 将体育赛事与美食节、 艺术周等活动深度结合 非内地旅客增幅达16% 成绩背后 是香港特区政府的 前瞻布局 2025年施政报告明确 文化、体育、旅游 ...

转自：北京日报客户端 11月21日，石景山区首钢园滑雪大跳台前雪花纷纷扬扬，碎冰机发出隆隆的声音，将冰块绞碎成雪沫， 推雪车和压雪车各司其职、默契配合，将雪沫推平压实铺上赛道，为2025-2026赛季长虹·国际雪联单板 及自由式滑雪大跳台世界杯（北京站）开赛做好准备。 京日报客户端 来源：北 H T I 10 . . cannager . 0000 THE RET WHEN WANTED AND THE CHANGE OF THE CHANGE OF THE CHANGE OF THE CHANGE OF THE CHANGE OF THE CHANGE OF THE FOR B 135211 164 e rio ল ( 1 ...

Core Viewpoint - The 15th National Games (referred to as "Fifteenth Games") is being held in the Guangdong-Hong Kong-Macao Greater Bay Area, with Dongguan hosting several key events, aiming to enhance the city's profile through sports and cultural tourism [1] Group 1: Event Significance - Dongguan is recognized as a "National Basketball City," with a rich history in sports events, particularly basketball, which has been a significant part of the city's culture since the 1950s [1] - The city is leveraging its sports heritage and successful past events to boost its economy through the Fifteenth Games [1] Group 2: Economic Impact - The integration of "sports + tourism" is seen as a crucial driver for enhancing consumer markets, with Dongguan's cultural and tourism bureau actively promoting this model during the games [1][5] - The Dongguan Basketball Center, known as the "CBA First Stadium," serves as a central hub for consumer activity during events, significantly boosting local hospitality, dining, and shopping sectors [2] Group 3: Consumer Engagement Initiatives - Dongguan's cultural and tourism bureau has launched a series of promotional activities, including "Follow the Fifteenth Games to Explore Dongguan," offering free access to various attractions for ticket holders [2][3] - The city is implementing a comprehensive approach to connect dining, accommodation, transportation, tourism, shopping, and entertainment, enhancing the overall visitor experience [3] Group 4: Cultural Activities - The "Bay Area Weekend IN Dongguan" series combines sports events with cultural markets and performances, aiming to activate weekend consumer engagement [4] - Various cultural activities, such as Cantonese opera performances and photography contests, are being organized to showcase local heritage alongside sports events [4] Group 5: Future Prospects - Dongguan is positioned to transform event traffic into economic growth, establishing a unique "sports + tourism" consumption ecosystem that contributes to high-quality urban economic development [5]

随着人民群众对美好生活需要的日益提升，体育消费呈现多样化发展趋势。目前，体育消费已 成为我国居民生活消费的重要组成部分，是扩大内需、促进整体消费的有力抓手，对稳经济、 稳增长具有显著意义。 国家统计局数据显示，今年上半年，我国限额以上单位体育娱乐用品类商品零售额同比增长 22.2%，体育消费成为增长最为迅速的领域之一。从全球经验来看，随着居民可支配收入的提 高与运动健康意识的增强，体育消费的总规模及人均支出将持续处于上升通道。 体育消费具备全民参与的广度与类型丰富的特点，推动市场呈现出需求多元、供给丰富、业态 加速融合等特征。随着市场规模扩大，其深度与韧性也进一步增强。涵盖体育用品、健身休 闲、竞技观赛、体育培训、体育旅游、体育文化等多种形态的体育消费，高度依赖人力资源投 入，也直接创造了大量就业岗位。 从消费形态来看，体育消费主要分为实物型、参与型与观赏型三类。在发展初期，公众以实物 型消费为主，如购买运动服装、鞋帽和器材等。随着居民闲暇时间增多、收入水平提升及健康 意识增强，越来越多人开始为参与体育活动付费，如户外运动、技能培训等。而随着体育赛事 竞技水平、品牌价值及市场化程度的提升，观赏赛事逐渐成为一种 ...

Core Insights - The market development revenue for the 15th National Games has reached 1.84 billion yuan as of November 16, indicating a significant economic impact from the event [1] - The "Sports+" model is effectively converting event traffic into tangible consumer spending and economic growth, particularly in the Guangdong-Hong Kong-Macao Greater Bay Area [1] - Sports consumption is becoming a vital part of residents' daily lives in China, contributing to domestic demand and overall consumption, which is crucial for economic stability and growth [1] Consumption Trends - Sports consumption is categorized into three main types: tangible goods, participatory experiences, and spectator events, with a shift from purchasing goods to services and experiences [2] - The retail sales of sports and entertainment products in China increased by 22.2% year-on-year in the first half of the year, highlighting the rapid growth of sports consumption [1][2] - The increasing disposable income and health awareness among residents are driving the growth of sports consumption, with a notable rise in participatory and spectator activities [2] Market Development - There is a need to enhance the quality of sports events in China, particularly in popular sports like football and basketball, to attract more participants and spectators [3] - The country has a solid foundation for developing various sports events, with approximately 4.842 million sports venues covering around 4.23 billion square meters by the end of 2024 [3] - The successful hosting of the 15th National Games has generated interest and participation from sports enthusiasts, fostering new consumption models and boosting confidence in the development of sports event consumption in China [3]

在当日中午结束的男团铜牌赛中，广东队以3∶0战胜黑龙江队，获得铜牌。 《 人民日报 》（ 2025年11月21日 11 版） (责编：胡永秋、杨光宇) 本报澳门11月20日电 （本报记者孙龙飞、人民网记者李乃妍）20日晚，十五运会乒乓球男团决赛在澳 门银河综艺馆举行。由黄友政、马龙、王楚钦上场的北京队以3∶1战胜由许昕、周恺、樊振东出阵的上 海队，夺得冠军。这是北京队继1993年七运会后再次获得全运会乒乓球男团冠军。 首盘双打对决，马龙/黄友政以3∶1战胜许昕/周恺，为北京队抢占先机。第二盘单打，樊振东与王楚钦自 男单半决赛后再次对阵，前者再度取胜，将大比分扳平。第三盘和第四盘，马龙和王楚钦均直落三局， 分别战胜周恺、许昕，助力北京队成功登顶。 这是37岁的马龙第六次征战全运会。自2005年至今，他在全运赛场斩获5金3银4铜，在男单、男双、混 双和男团项目上均夺得过冠军。马龙赛后在回答本报记者提问时表示："二十载时光荏苒，我对乒乓球 的纯真初心不变，将仍然带着热爱上场，在比赛中展现拼搏精神。" ...

在澳门赛区，19日晚山东队力克河北队，夺得乒乓球女团的冠军。女排成年组决赛，江苏队战胜山东队夺得金牌。 香港赛区的比赛20日将全部结束。19日晚进行的男子花剑团体决赛，香港队击败福建队夺冠。女子佩剑团体的冠军被江苏队夺得。 央视网消息（新闻联播）：第十五届全国运动会赛事已近尾声，11月20日共产生35枚金牌。在广东赛区，网球赛场，浙江队的吴易昺战胜北京队的商竣 程夺得男子单打金牌。女单决赛，安徽队的朱琳战胜北京队的高馨妤夺冠。山地自行车赛，云南队的吕先景和江苏队的魏钱钱分别夺得男、女越野赛的冠 军。 19日晚的田径赛场共产生9枚金牌。浙江队16岁小将陈妤颉勇夺女子200米冠军，广东队的刘景扬获得女子100米栏金牌，女子跳高的冠军归属于湖北队 的邵雨琪，山东队的老将冯彬成功卫冕女子铁饼冠军。 ...

央广网北京11月19日消息一场"村超"赛事，现场观众近5万人；一项"苏超"联赛，实现"1元门票带动7.3元周边消 费"的杠杆效应。体育经济正成为拉动中国内需的新引擎。 今年上半年，仅河北、福建、广西等7地监测的511场重点赛事活动，就带动体育及相关消费超160亿元，场均带动超 3000万元。这些数字背后，是体育经济从单纯的竞技活动向多元化经济形态的深刻转变。 从端午节期间的龙舟竞渡，到火出圈的"苏超""浙BA"，再到贵州榕江的"村超"，体育赛事的带动作用正逐步显现。 从"参加一场赛"到"玩遍一座城"，商旅文体健等多元业态相融合的发展潜力被进一步激发。 赛事经济井喷 全民健身催生万亿市场 体育经济的"民生账本"蕴含在"烟火气"之中。今年入夏以来，各类村赛、城赛如火如荼，江西分宜县电厂螺蛳小镇 在端午节当天推出龙舟竞技配合千人龙舟宴活动，吸引来自天南海北的游客。 由赛事催生的赛场周边"夜经济"同样热闹非凡，特色餐饮、文创市集等消费场景多点开花，点燃城市夜晚的新活 力。 "浙BA"赛前互赠礼物环节，富阳糕点、金华火腿、舟山海味、湖州白茶轮番登场。中场秀更精彩：义乌"鸡毛换 糖"货郎与微缩"义新欧"班列同台；东阳直接 ...

第十五届全国运动会今天（20日）进入开幕后的第十一个比赛日。十五运会期间，澳门赛区承办了乒乓球、三人篮球以及 空手道等五个比赛项目。其中，在群众比赛项目空手道赛事中，澳门取得了3金2铜的历史最好成绩。今天的"行走湾区看全 运"系列报道，跟随记者从一堂空手道冠军课开启。 一拳一脚见真章 武道薪火燃湾区 跑步、伸展、踢腿……二十分钟的热身结束，冠军课开启。 空手道融拳、腿、摔于一体，每招每式既可进攻又能防守，极具实用性和观赏性。这项起源于中国的武道项目，如今在全 球有超过一亿的习练者。 最放松的状态，才能打出最有力的动作，是郭建恒从20多年的习练中体悟出的道理。2017年空手道首次成为全运会比赛项 目，4年前郭建恒曾为澳门拿下全运会的第一枚奖牌，2023年又收获杭州亚运会男子个人和团体两枚银牌，是澳门家喻户晓 的体育明星。 空手道在澳门有着很好的群众基础，许多七八岁的小朋友就有参赛经历。这次在家门口承办全运会的空手道比赛，更让他 们觉得未来可期。 澳门空手道运动员 郭建恒：全运会这次国家让我们三地一起举办，对我们来说是高度的重视和信任。三个地方一起办，效 果会更加强大。一个人可以走很快，但是一个团队走，可以走很远 ...