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经济政策一线微观察|从球场新热力到商圈新活力,看一粒足球如何踢出“赛事经济”新效力
Xin Hua She· 2025-07-06 02:37
0:00 一场足球赛能点燃多少经济火花? 从门票秒空到周边爆单 从深夜食堂到商圈流量 6月28日,人们在泰州市海陵区桃园景区游玩(无人机照片)。 据悉,在江苏省城市足球联赛泰州队主场比赛期间,联赛各场次比赛购票观众和客场球队城市市民,均可享受泰州48家旅游景区免费入园、免 费品尝泰州早茶,以及停车、住宿、购物等多项优惠。新华社发(汤德宏 摄) 南京、苏州等地开设"球迷专列",方便球迷出行;多地将单一的免景区门票扩展到旅游、餐饮、住宿、演艺领域。据了解,通过推出"苏超观 赛+文化体验"套票,游客人均消费增长近3倍。 去哪儿旅行数据显示,在"苏超"第4轮比赛中,6个主场城市的酒店预订量同比大幅增长。其中,淮安酒店预订量较去年同期增长1.5倍,宿迁 增长67%。"苏超"正在变成整个江苏的推介引流大会。 今年政府工作报告提出,要释放文化、旅游、体育等消费潜力;今年3月印发的《提振消费专项行动方案》提出,要扩大文体旅游消费,创新 多元化消费场景,支持各地增加优质运动项目和特色体育赛事供给。《"十四五"体育发展规划》也明确,到2025年,中国居民体育消费总规模 超过2.8万亿元。 从球场新热力到商圈新活力 体育搭台,文旅 ...
佛山“西甲”足球联赛开幕,赛事规模创历史新高
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-05 05:23
揭幕战中,广东联润丰泽足球队对阵藝品高国际足球队,前者是2024年佛山"西甲"冠军、三水大塘代表 队,后者为2024年省超冠军,可谓强强对决。 据了解,本届佛山"西甲"将持续至8月23日,采用11人制比赛形式,分为小组赛和淘汰赛两个阶段,为 广大球迷送上近百场精彩对决。值得一提的是,赛事首次设置南、北部(白坭、大塘)分赛区,让更多 群众市民共享"家门口"的体育盛宴。参赛队伍涵盖粤港澳大湾区及福建厦门等地,既有美的、健力宝等 知名企业组建的球队,也有草根劲旅。国际球星杰雷米·梅内、走红网络的"卖凉菜"组合和三水本土 的"佛山球王"李逸华将与来自各行各业的产业工人同场竞技,充分体现佛山"西甲"的包容性和群众性。 7月4日晚,佛山市第十一届运动会暨健力宝杯第十九届佛山"西甲"足球联赛在三水区云秀山体育场开 幕。本届佛山"西甲"赛事规模创历史新高,全国40支劲旅、920人球员参与竞逐,赛事竞技性与观赏性 全面升级,岭南风、产业味、群众性更加浓厚,为粤港澳大湾区体育文化交流增添活力。 当前,第十五届全国运动会各项赛事正在粤港澳大湾区火热进行,第十一届佛山市运会与第十九届佛 山"西甲"足球联赛积极响应 "全民健身"国家战 ...
未来4个多月超300场高能级文旅商体展联动活动轮番上演 “上海之夏”更好看更好玩更便利
Jie Fang Ri Bao· 2025-07-05 01:58
Group 1 - The "Shanghai Summer" International Consumption Season will feature over 300 high-energy cultural and tourism events in Shanghai over the next four months [1][2] - The event aims to attract both domestic and international tourists, with various high-profile exhibitions and activities planned, including the launch of Louis Vuitton's first giant cruise ship and a limited-time experience space by Vacheron Constantin [1][2] - Last year's "Shanghai Summer" attracted a significant increase in foreign tourists, with a 42.2% year-on-year growth in the number of foreign visitors and a 68.2% increase in foreign card spending [2] Group 2 - The event will focus on popular consumption trends among young people, including IP consumption, dimensional consumption, and trendy play consumption [2] - New services have been introduced to address previous pain points experienced by foreign tourists, including 15 new themed service products and an emphasis on the 240-hour transit visa exemption policy [2] - The BAILIAN VIBE·Bailian Cool Summer Festival will run from July 5 to August 31, featuring a global version of the "i Bailian" mini-program for a seamless service experience [2]
佛山点燃夏日激情 全域文旅体消费季盛大启幕
Yang Shi Wang· 2025-07-04 13:25
佛山的盛夏,因赛事而沸腾,因文旅而精彩。横跨整个暑期的文旅体消费盛宴已火热开启。即日起至8 月31日,以"跟着赛事游佛山"为主题,聚焦体育赛事、文旅惠民、亲子研学、美食嘉年华、音乐演出、 毕业畅玩优惠等六大板块,佛山精心策划推出338项精彩纷呈的"赛事+"文旅体促消费活动。 从足球、篮球、乒乓球的现代竞技,到龙舟、武术等独具特色的传统群众运动,赛事种类丰富,点燃全 民运动热情,让整个夏天"燃"起来。 佛山"西甲"自2002年创办以来,已从本土赛事发展为全国现象级IP,2024年赛事吸引超146万人次观 赛,全媒体流量突破43亿。本届赛事进一步深化"足球+"模式,通过青训中心建设、文旅融合、乡村振 兴联动,探索体育赋能城市发展的新路径。 这个夏天,佛山以足球为媒,串联起竞技、文化、消费与生活,为市民游客呈现一场全域狂欢的体育文 旅盛宴。无论是绿茵场上的激情碰撞,还是非遗民俗的文化传承,或是美食与音乐的潮流碰撞,佛山正 以开放包容的姿态,邀八方来客共赴一场"体育+"的夏日之约。赛事与文旅的深度融合,不仅点燃城市 活力,更书写着体育赋能城市发展的新篇章。 从燃动全城的体育盛事到惠及全民的文旅福利,从趣味盎然的亲子研 ...
这个暑期,上百场活动带你“玩转”北京城市副中心
Xin Jing Bao· 2025-07-04 11:33
Group 1 - The "Canal on Tongzhou - Summer Special" event will feature the upcoming exhibition of hidden gold and silver artifacts from Yixian at the Beijing Grand Canal Museum, along with free access to top-tier HiFi and professional recording studios [1][2] - The museum will host a series of public lectures and educational activities aimed at enhancing cultural awareness among youth, focusing on the inheritance and revitalization of traditional Chinese culture [2][3] - The Beijing Children's Art Theatre will perform a public children's play titled "Oracle School" as part of the "See the Yin Shang" exhibition, aiming to engage children with historical knowledge through an imaginative storyline [3] Group 2 - The Beijing City Library will offer over 200 summer activities under the theme "Sailing through the Sea of Books," featuring various categories such as storytelling, arts, and exhibitions [4][5] - The library will extend its service hours and provide a comfortable reading environment, enhancing the overall visitor experience during the summer [5] Group 3 - The Beijing Arts Center has planned 47 performances, including international masterpieces and traditional Chinese cultural shows, catering to diverse audiences [6][7] - Notable performances include adaptations of classic works such as "Twenty Thousand Leagues Under the Sea" and "Swan Lake," along with various domestic productions [7] Group 4 - The "Surprise Ticket" consumption activity will offer discounts on food and products at the market, promoting local cultural and creative products [8] - The market will feature five thematic sections, including traditional culture and handmade crafts, and will be held over nine weekends [8] Group 5 - Tongzhou District has organized nearly 50 unique summer activities centered around the theme "Canal on Tongzhou," including cultural, sports, and leisure events [9][10] - The district will implement a comprehensive public transport network to facilitate access to these events, ensuring a smooth experience for visitors [9]
广州赛事经济学:“全球算法”锚定“城市估值”|粤动21城
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-04 08:23
编者按:体育赛事,远非单纯的竞技场,更是驱动城市能级跃升的强力引擎。"办赛就是办城市",这一 理念在经济第一大省广东有着生动诠释。今年,十五运会和残特奥会将在粤港澳大湾区举办。南方财经 全媒体集团推出《粤动21城-广东体育性格图鉴》系列报道,深度剖析广东21个地市独特的体育性格, 聚焦各地如何借力十五运会和残特奥会契机,加快经济高质量发展。首期,我们聚焦广州——一座 以"开放活跃"为性格内核,通过赛事杠杆撬动城市格局、产业升级与国际影响力,加快迈向国际赛事中 心的千年商都。 珠江之上,45艘流光溢彩的花船巡游,打破体育盛典开幕式的空间壁垒,这是2010年广州亚运会的创新 宣言;天河体育中心,数万跑者迎着晨曦在"苏炳添同款跑道"上竞逐,汇成涌动的人潮,这是广州马拉 松作为国际金标赛事的无穷魅力;奥体中心跳水馆,跳水梦之队用"水花消失术"一次次惊艳世界,从谢 思埸到全红婵,这里为顶尖高手提供灯光与舞台。 广州,这座千年商都,用无数个这样的经典瞬间,构建了属于自己的城市体育性格——国际赛事中心。 今年11月,当十五运会和残特奥会的战鼓在粤港澳大湾区擂响,广州作为核心赛区,将再次迎来高光时 刻。十五运会和残特奥会不仅 ...
我市发布提升“苏超”赛事及其他大型文体活动服务保障举措和优惠政策 来镇江主场,赴一站式服务盛宴
Zhen Jiang Ri Bao· 2025-07-04 00:39
Group 1: Event and Economic Impact - The "Su Chao" events are expected to significantly enhance the city's vitality, with sports events driving economic integration and consumption growth [2][7] - The city has successfully attracted six large concerts last year, leading to increased spending in related sectors such as hotels and restaurants [2] - Upcoming events include four home games and various sports competitions, which are anticipated to further boost local tourism and consumption [2][3] Group 2: Cultural and Tourism Initiatives - The city is implementing a dual approach of online and offline activities to enhance cultural tourism, featuring ten highlighted projects [3] - Events like "Water Rhythms Jiangsu" will showcase local heritage and cuisine, aiming to stimulate consumer spending [3][4] - A QR code system will be introduced to provide comprehensive information on travel, accommodation, and event details, enhancing the visitor experience [4] Group 3: Transportation and Accessibility - Five dedicated bus routes will be established for match days, providing free transportation for ticket holders to the event venue [5][6] - Additional tourist bus routes will operate around key attractions, ensuring easy access for visitors during the events [5] Group 4: Consumer Engagement and Promotions - The city is launching promotional activities that link event tickets with local dining and shopping experiences, aiming to convert event attendance into increased consumer spending [7] - Free local delicacies will be offered to visitors during match weekends, enhancing the overall experience and encouraging repeat visits [7] Group 5: Market Regulation and Consumer Protection - The market regulation bureau will monitor hotel pricing and ensure compliance with fair pricing practices during major events [8] - A rapid response mechanism for consumer complaints related to hotel pricing will be established to maintain a safe and trustworthy environment for visitors [8]
★国家发展改革委:存量政策加快落地见效 新的储备政策陆续出台实施
Shang Hai Zheng Quan Bao· 2025-07-03 01:55
Group 1 - The National Development and Reform Commission (NDRC) is set to implement multiple economic stabilization measures, including the third batch of funds for consumer goods replacement, which will be issued in July [1][2] - The "Two New" policies are playing a crucial role in stabilizing investment, expanding consumption, and promoting transformation, with sales of related goods exceeding 1.4 trillion yuan this year [2] - In May, the industrial added value increased by 5.8% year-on-year, and the service production index grew by 6.2%, indicating stable economic performance [1][2] Group 2 - The NDRC plans to enhance the management of equipment update projects and accelerate project construction to lower financing costs for businesses [2][3] - There is a significant potential for the development of sports events and cultural tourism industries, as evidenced by the rising popularity of diverse sports events among the public [2][3] - The NDRC aims to expand public fitness spaces and support the development of outdoor sports, targeting the establishment of around 100 high-quality outdoor sports destinations by 2030 [3]
“苏超”赛事带火多城消费 开启江苏文体旅融合新模式
Yang Shi Wang· 2025-07-02 12:07
Group 1 - The core viewpoint of the articles highlights the significant boost in consumer spending and engagement in various cities during the Jiangsu Urban Football League ("Su Super") matches, showcasing the event's impact on local economies [1][2] Group 2 - The Su Super matches led to a 103% increase in group purchase orders and a 114% increase in sales in Jiangsu's commercial districts over the weekend compared to the previous Thursday and Friday [1] - The sports event stimulated a 113% increase in orders for sports and leisure-related group purchases in Jiangsu [1] - The top five commercial districts in Jiangsu based on consumer spending during the weekend were Nanjing Xinjiekou, Suzhou Shantang Street, Taizhou Sanshui Bay/Liuyuan, Wuxi Chong'an Temple, and Changzhou Heping Road [1] Group 3 - Despite a loss, Zhenjiang saw the highest growth in hotel and travel consumption among the match cities, with a 108% increase in group purchase orders compared to the previous weekend [1] - Other cities like Suqian, Taizhou, and Suzhou also experienced significant increases in hotel and travel group purchase orders, with growth rates of 41%, 31%, and 34% respectively [1] Group 4 - The matches also promoted local cuisine, with Xuzhou barbecue group purchase orders increasing by nearly 80% and Yangzhou fried rice orders rising by 27% [2] - Salt City saw a remarkable 353% increase in group purchase orders for its unique cuisine [2] Group 5 - The Su Super event has become a model for integrating culture, sports, and tourism in Jiangsu, demonstrating the potential for local economies to benefit from such events [2] - The collaboration between government initiatives and market dynamics has activated a full-chain consumption model, enhancing regional economic vitality [2]
阿里系“散装”入场,优酷加入苏超“混战”
3 6 Ke· 2025-07-02 11:48
Group 1 - The core viewpoint is that Youku Sports acquiring the broadcasting rights for the Suzhou Super League (SSL) is not only a response to traffic demands but also a beneficial addition to the sports content ecosystem [2][3] - The SSL has gained significant attention and commercial value, with notable sponsorships from Alibaba's brands, indicating a shift in how sponsorship is perceived in sports [4][5] - The attendance rates for SSL matches have surpassed those of the Chinese Super League (CSL), with an average of 30,826 attendees per match, showcasing the growing popularity of the league [6][9] Group 2 - The SSL's success is attributed to its unique entertainment and cultural attributes, which align well with Youku's content platform, attracting a diverse audience beyond traditional football fans [15][16] - The league's commercial value is being realized through a wide range of sponsorships, with Jiangsu Bank's sponsorship amounting to 8 million, indicating a cost-effective investment compared to CSL sponsorships [9][10] - Youku's involvement in the SSL is expected to enhance the league's visibility and support its sustainable development by attracting a broader audience and increasing engagement [12][16]