本次合作遵循"政府引导、市场运作、企业参与、安全合规"原则，为商贸企业提供了多元参与模式。参 与企业可根据自身特色，申请主题车厢定制运营，打造如青海特色产品展销、非遗手工艺展示等沉浸式 主题空间；也可将列车车厢打造为移动智慧便利店、特产展销中心等特色商业载体；还可依托青藏铁路 旅游线路，参与主题消费列车的共建运营，构建一车多游、一路消费的新场景，推动"客流"向"消费 流、品牌流"转化。 本报讯 （记者 董洁） 12月23日，来自青海省商务厅的消息，为深入贯彻国家及省委省政府关于培育消 费新业态、新模式的部署要求，积极探索商旅交融合发展新路径，12月22日，省商务厅联合中国铁路青 藏集团有限公司，正式启动列车流动消费新场景打造工作，面向广大商贸企业公开征集合作方，共同构 建高原特色流动消费新生态。 铁路作为贯通青藏高原与内陆腹地的交通大动脉，客流集中、覆盖广泛的优势显著。此次打造的列车流 动消费场景，将深度融合青海特色消费、文化体验与品牌传播功能，通过主题车厢定制运营、特色商业 业态植入、商旅交融合共建三类合作模式，实现"车上体验、途中消费、线下延伸"的消费创新融合。 合作面向全省依法注册、信用良好、具备相应运 ...

央广网宁波12月25日消息（记者刘欣莹 陈金莲俞烨）在浙江省象山县，有一处被大海偏爱的港湾——宁波象山蟹钳港。这里的海岸线，不仅承载着渔家千 年的生计，更藏着乡村共富的密码。从清晨滩涂的赶海捕鱼到加工渔厂的精工细作，从民宿餐桌的咸香渔味到文创工坊的文化赋能，海洋资源正通过多元转 化，成为滋养村民幸福生活的"蓝色粮仓"。 游客在茅洋乡游玩（央广网发 周科 摄） 晒鱼鲞是海岛群众的传统习俗。近日，在当地远近闻名的鱼鲞专业村——茅洋乡文洋村的文山一品鱼鲞厂里，工人们正趁着晴好天气忙着翻晒鱼鲞，空气中 弥漫着咸鲜的海风气息。选鲜、处理、腌制、晾晒的传统工序与现代化流水线并行运转，厂长鲍财富一边指导工人包装，一边向记者介绍："我从事这行已 经30余年了，多的时候日产量能有一二千斤，一般都是批量卖给饭店。" 记者体验晒鱼鲞（央广网记者 陈金莲 摄） 该厂生产的鳗鱼、马鲛鱼、鱿鱼、黄鱼、虾等鲞类产品，在北京、上海、南京等城市供不应求，年销售额超过500万元。以前靠盐和阳光保存海鲜的老手 艺，现在还融入了智能化烘干、真空包装等现代技术，鱼鲞保质期延长至半年以上，通过电商平台销往全国各地，从"农家特产"升级为"网红爆款"。 这 ...

Group 1 - The "Sheng Tang Tian Tuan Blind Box" from Xi'an City Wall Scenic Area won the "Creative Art Work Excellence Award" at the third China (Guangzhou) Park Cultural and Creative Conference, showcasing the integration of Tang Dynasty cultural elements into modern collectible designs [1] - The cultural and creative ecosystem in Qujiang New District is thriving, with various new products being launched, such as the transformation of historical artifacts into practical items like scented pouches and decorative magnets, making history more accessible and relatable [1] - The cultural products are not only available in museums but are also becoming part of everyday life, enhancing the cultural experience and making historical artifacts more tangible and functional [1] Group 2 - Innovative cultural products are emerging in Qujiang, such as the collaboration between the Xi'an Marathon and Qujiang Huawulian, which features humorous designs that resonate with a broader audience, thus expanding the reach of cultural products beyond traditional tourism [2] - The success of cultural IPs in Qujiang is contributing to the city's cultural tourism development and cultural dissemination, creating new consumption scenarios that integrate culture, tourism, and dining [2] - The circulation of these cultural products through social media is establishing them as new representatives of Xi'an's city image, while also fostering a positive cycle of cultural heritage transmission alongside economic benefits [2]

Core Viewpoint - The company is transitioning from a B2B model to a B2C model, focusing on self-owned brands and domestic sales, while achieving significant revenue growth in its fitness and wellness segment [1][2]. Group 1: Company Transition and Growth - The company started as an export OEM for stationery and has recently expanded into the home fitness e-commerce sector, with a change in actual control to Ningbo State-owned Assets Supervision and Administration Commission in 2022 [1] - The company has a three-year profit commitment of 240 million yuan from 2022 to 2024, with revenue growth rates of +3% in H1 2023, +43% in H1 2024, and +20% in H1 2025 [1] - The share of self-owned brands (OBM) is expected to increase from 15% in 2020 to 30% in 2024, indicating a shift from OEM to OBM [1] Group 2: Market Performance and Supply Chain - The educational and leisure segment is stabilizing, primarily targeting the North American market, with revenue growth rates of 0.57% in 2023, 23.83% in 2024, and 3.15% in 2025 [1] - The supply chain, featuring dual bases in Ningbo and Anhui along with production capacity in Vietnam, supports flexible customization for various product categories and small-batch orders [1] - The company is developing its own brands like PAPERAGE, and the Vietnam base is not yet at full capacity, suggesting potential for further margin improvement as domestic cultural and IP businesses grow [1] Group 3: Fitness Brand Development - The fitness brand is experiencing rapid growth, with a projected revenue increase of nearly 140% in 2024, and core products ranking highly in Amazon's niche categories [2] - The company is focusing on direct sales through its official website, with website revenue surpassing Amazon's by September 2025, and has opened its first offline experience store in the U.S. in April [2] - The operational model combines multi-platform traffic generation, offline experiences, and website conversion to enhance user engagement and brand pricing power [2] Group 4: Domestic Market Expansion - The company is in the early stages of domestic market expansion, with only 1.7% of revenue from domestic sales in H1 2025, and plans to focus on three main areas: cultural products, IP toys, and AI toys [2] - The "Jinfeng" brand is collaborating with famous temples for cultural products, leveraging traditional cultural recognition and emotional value [2] - The company has established resources in both upstream IP and downstream channels, with products already in over 500 boutique bookstores and toy stores [2] Group 5: Financial Projections and Valuation - Revenue projections for 2025, 2026, and 2027 are 2.28 billion, 2.76 billion, and 3.40 billion yuan, with year-on-year growth rates of +17%, +21%, and +23% respectively [3] - Net profit forecasts for the same years are 118 million, 158 million, and 200 million yuan, with growth rates of +10%, +34%, and +27% respectively, leading to EPS of 0.66, 0.88, and 1.11 yuan [3] - The company is expected to benefit from synergies in IP development, channel integration, and brand promotion, with a target price of 31.61 yuan based on a 36x PE valuation for 2026, initiating coverage with a "buy" rating [3]

中新网雄安12月23日电 (裴国荣 韩冰)23日，2025河北创意设计周在雄安新区启幕。来自京津冀三地的 设计领域专家学者、行业机构代表、高校团体、相关协会负责人等近300人齐聚雄安，共谋创意设计产 业融合与发展。 据悉，后续活动将持续推进项目落地与产业服务，加速创意成果向现实生产力转化，助力构建具有河北 特色的文创产业生态。(完) 据介绍，活动延续"创意赋能河北文化，设计助推产业发展"主题，突出"创新、融合、转化"导向，精心 组织10项优质创意项目进行集中路演，涵盖北京"遇见博物馆"、上海布谷布谷、石家庄"织音 1953"、"雄安见"、白洋淀不夜城等省内外特色文创品牌，以"首创、首展、首秀"形式亮相，行业嘉宾 助阵点评，推动项目转化与市场资源对接。 日，2025河北创意设计周在雄安新区启幕。韩冰 摄 12月23 其中，"雄安见"微信小程序项目是代表雄安新区特色的文旅综合性服务平台，通过整合雄安新区200多 类文旅资源，打通"规划展示—行程预订—消费体验—社交分享"全服务周期。目前，平台上线已9个 月，游客通过"点赞雄安"模块分享城市故事1.5万篇。 河北创意设计周已逐步成为集中展示河北文化资源、创意活力与校 ...

一叶茶、一尾 鱼、一把"金钥 匙"……文明集 市展现潮州饶平 农业全景丨文明 单丛茶、狮头 鹅、荔枝等特色 产业，带动土特 产迈向全国。 摊位上，单丛茶 和绿豆饼作 为"黄金搭档"备 集市县域行④_ 南方+_南方plus 在热闹的北京路 步行街，一张茶 桌、一副盖碗、 几只茶杯便打造 出仿若置身茶室 的悠闲景象。这 是12月19日至28 日期间，北京路 商圈文明集市促 消费系列活动 上，潮州饶平展 位上的一幕。茶 香氤氲、虾饼酥 脆、鱼露醇香、 文创手工艺品精 美......这个依山 傍海、位于广东 东边的县，凭借 山之高、海之 阔，诞生出多种 特色农产品，吸 引众多市民游客 热情品鉴、购 买。 地处广东东大 门，拥有黄金海 岸线和连绵起伏 的凤凰山余脉， 饶平在海上积极 推进海洋牧场建 设，在陆上培育 受瞩目。逛集市 民不时发出"潮 州茶很出名""绿 豆饼甜而不 腻"等赞叹。最 新数据显示，饶 平全县茶叶种植 面积有15.56万 亩，产量2.32万 吨，产值超57亿 元，"一片茶 叶"托举起20万 人的生计。 各类茶点也吸引 人们驻足。绿豆 饼入口即化，宝 斗饼松软香甜， 凉果蜜饯风味独 特，红桃粿寓意 五 ...

创业的本质是什么？ 表面看，它是一场"能量角逐的游戏"——世界大趋势的潮汐力、行业窗口期的短暂缝隙、企业自身的资源禀赋（资金、团队、技术、渠道…），以及创始 人的关键决策（战略取舍、资源分配、危机应对），共同决定了企业"成与败"的外在轨迹。 但拨开这些显性变量，我们会发现：创业的内在核心，本质上是CEO的认知曲线斜率，与行业给予的时间窗口之间的赛跑。这场"无人知晓终点"的长跑， 最终比拼的不是谁的资源更厚、运气更好，而是谁能在有限时间内，让自己的认知升级速度，追上甚至超越机会消逝的速度。对CEO而言，若把企业经营 比作一道数学题，"加减乘除"便是最朴素的解题工具——加法是筑基，减法是聚焦，除法是归零， 乘法是爆发和进化。 第一部分：加法是筑基 "加法"往往是CEO职业生涯的第一堂必修课，尤其在企业初创期或关键转折阶段，它决定了组织能否存活、认知能否突破、状态能否续航。 加法二：认知扩容——面对新变量，用"社交杠杆"打破信息茧房 当企业触达增长瓶颈、战略拐点（如转型AI、出海、布局新业务），CEO的认知边界往往成为企业的天花板。此时，"做加法"不是盲目学习，而是主动扩 展超出自己认知的人脉圈和信息输入源，用社交 ...

Core Insights - The newly opened marriage registration office on Happiness Road in Shanghai aims to create a joyful landmark that combines wedding ceremonies, leisure activities, and vibrant community life [1][2] - The implementation of the "nationally unified marriage registration" policy has led to a significant increase in marriage registrations in Shanghai, with a total of 169,287 couples registered since May 10, including 120,768 marriages [1][7] Group 1: New Marriage Registration Office - The new marriage registration office at Happiness Road officially opened and has been designed with a pink theme, featuring various romantic elements to enhance the experience for couples [2][3] - The office has a daily appointment capacity of 40 couples, which will be increased to 80 for special testing days, preparing for its official opening on January 1, 2026 [3] Group 2: Economic Impact and Business Opportunities - The relocation of the marriage registration office has revitalized the surrounding area, leading local businesses to adapt their offerings to capitalize on the "happiness economy" [4][5] - Local businesses, such as restaurants and event spaces, are creating special packages and experiences for newlyweds, aiming to attract the increased foot traffic generated by the new registration office [5][6] Group 3: Integration of Culture and Services - The marriage registration centers are being integrated into cultural and scenic locations, enhancing the ceremonial experience and making the registration process more meaningful [11][12] - The city is promoting a "sweet economy" by combining marriage registration with tourism and cultural experiences, encouraging local businesses to innovate and create unique offerings for couples [11][12] Group 4: Trends in Marriage Registration - The younger generation is shifting towards more personalized and simplified wedding experiences, with a significant portion advocating for "no extravagant gifts or traditional pressures" in their ceremonies [12] - The city is exploring innovative scenarios that merge marriage registration with cultural and tourism elements, aiming to make every love story flourish within the city [12]

值得一提的是，"北京范儿"的吉祥物兔爷实体人偶憨萌首秀，其鲜明的京味风格与喜庆的年节气息，生 动具象地展现了"北京范儿"的文化内涵。活动现场，兔爷携重要伙伴Wakuku惊喜同台，正式推出兔爷 毛绒玩偶及融合传统与潮流的"北京范儿"限量共创款Wakuku产品，借潮玩之趣，传递"团圆和美"的传 统佳节祝福。 12月22日，"北京范儿"短视频大赛第三单元"京味烟火"正式启幕。记者在现场获悉，"北京范儿"短视频 大赛自2025年5月启幕以来，截至目前，累计征集参赛作品超25万件，相关话题阅读量破113亿次，更多 普通网民、文创行业从业者以及国际人士参与创作，引爆"北京即我家"的代言潮。大赛第三单元"京味 烟火"为期三个月，横跨元旦与春节。 新任推荐官马未都：天刚刚亮的北京最有北京范儿 大赛文创"兔爷毛绒玩偶"发布，跨年夜"钟鼓齐鸣"倒计时全城联动 现场，大赛第二单元"时尚活力"优秀作品精彩集锦发布，同时"京"彩三连奖、"京"选爆款 奖、"京"GOOD棒奖现场颁发。马未都与大赛吉祥物兔爷、非遗传承人郎佳子彧依次发布来自新一单元 主承办平台快手的线上线下活动——"老铁招募令""京味年味地图""京味烟火唱作会"。抖音、微博 ...

Group 1 - Jiangsu's cultural enterprises achieved a total operating income of 1,218.9 billion yuan in the first three quarters of 2025, marking a year-on-year growth of 6.9% [1] - The development model has shifted from traditional "product output" to creating cultural IPs or collaborating with IPs for value empowerment, leading to a transformation in the creation, production, and dissemination of products [1] - This transition is accelerating the cultural industry's move from "scale expansion" to "quality improvement" [1] Group 2 - The core of cultural creative enterprises is IP, which is considered the soul of the product, emphasizing the need for genuine cultural IP that requires careful nurturing [2] - The "Jin Tong Tong" IP, inspired by the sycamore leaf, was developed to resonate emotionally with consumers, reflecting a shift towards creating meaningful cultural products [2][3] - The sales of the first core product related to "Jin Tong Tong" have exceeded 10,000 units, demonstrating the market's response to the concept of soulful IP [3] Group 3 - The immersive performance "Dream of Red Mansions" has been staged over 390 times, attracting nearly 45,000 visitors with an average occupancy rate of over 80% [4] - The "AI Cao" concept was developed to enhance audience engagement, supported by a specialized model that achieves a high accuracy rate in knowledge interaction [4][5] - "AI Cao" has facilitated over 25,000 online interactions and generated more than 3.5 million words of text, contributing to the continuous evolution of the performance content [5][6] Group 4 - The Jinling Gold Foil Group aims to integrate traditional craftsmanship into everyday life by collaborating with various well-known IPs, expanding the reach of non-material cultural heritage [7] - The company has developed a range of lifestyle products, including phone cases and hand creams, that incorporate gold foil, making traditional techniques more accessible [7][8] - Innovative collaborations, such as with Starbucks for a membership card, showcase the potential of gold foil in modern consumer products [8] Group 5 - The recent policies emphasize the importance of developing original cultural IPs that reflect local heritage and can drive service consumption [9] - There is a growing demand for emotional value in products, particularly among younger consumers who prefer unique IPs over generic items [9][10] - The challenge for Jiangsu's cultural enterprises lies in the need for patience and dedication to create original IPs rather than focusing on quick profits from processing [10][11]