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萧山:楼塔镇“楼英+”体系入围中医药助力乡村振兴案例
Hang Zhou Ri Bao· 2025-09-18 03:25
Group 1 - The core viewpoint of the articles highlights the successful integration of traditional Chinese medicine (TCM) into rural revitalization efforts in Lou Tower Town, showcasing the "Lou Ying+" system as a model for cultural transmission and development [1][2] - Lou Tower Town has established itself as a center for Lou Ying's medical culture, hosting seminars and publishing works to promote the "Lou Ying School" as part of the "Xiaoran Medical School" [1] - The town is developing a TCM health and wellness town, cultivating medicinal plant bases, and attracting companies to create a comprehensive health industry that includes accommodation and tourism [1] Group 2 - Educational initiatives such as the "Learning TCM with Taigong" series have been launched, with local schools incorporating TCM into their curriculum through practical experiences [2] - The establishment of a Chinese herbal medicine planting garden and experiential learning facilities at Daitong Primary School aims to engage students in the preservation and transmission of Lou Ying's TCM culture [2]
济南:城市IP解锁多元消费场景
Sou Hu Cai Jing· 2025-09-18 02:55
"让文化IP巧妙转化为时尚符号,既激活了城市记忆,也为时尚注入了深厚的文化底蕴。"泺口服装城总 经理刘学谦介绍,在刚结束的济南时装周上,济南"泉锦鲤"形象IP登上T台,通过叙事化、沉浸式的时 尚表达,推动文化资源向消费市场有效转化,受到了消费者的热烈追捧。 一位头戴蓝紫簪花,身着古风服饰的少女展眼舒眉,现身大明湖景区西北角……9月14日,以"夏雨 荷"文化IP为核心打造的沉浸式文创空间——雨荷馆正式亮相明湖西岸。 "雨荷馆内每一处空间都围绕雨荷的意境展开,既传递古典韵味,又展示现代审美,让每一位走进这里 的市民游客都能感受到'湖光与人文共美,传统与时代同新'的魅力。"济南泉润资产运营有限公司经营 管理部副部长牛晓霞介绍,雨荷馆进一步拓展了互动体验功能,将文化创意与清雅湖景融为一体,主打 四季济南系列与湖畔雨荷系列产品。 "很受年轻人的喜爱,让济南夜游打卡有了新地标。"牛晓霞称,雨荷馆开放首日,大明湖景区暑期客流 显著增长,单日最高客流超11万人次,远超平常日均的8万人次,带动了景区及其周边消费。 正是这次城市IP与服装周的深度融合,推动了区域消费热潮。"泺口服装城联动场内4600余家商户,推 出大规模折扣促销 ...
赋能新质生产力 中关村产业研究院发布两业融合“北京模式”10大典型案例
Zhong Guo Fa Zhan Wang· 2025-09-17 07:29
Core Viewpoint - The integration of advanced manufacturing and modern service industries is essential for accelerating the construction of a new development pattern in China, as highlighted by the release of the "Beijing Model" for industry integration at the 2025 Service Trade Fair [1][4]. Group 1: Integration Models - Xiaomi Group exemplifies a "software service + hardware manufacturing + ecological chain collaboration" model by creating platforms for supply chain information integration and collective procurement, enhancing the synergy between manufacturing and service sectors [1]. - China Railway Signal & Communication Corporation (CRSC) showcases an "intelligent manufacturing + testing and verification + engineering services" model, providing comprehensive lifecycle services for rail transit systems [1]. - Beijing Foton Motor Company demonstrates a "complete vehicle manufacturing + aftermarket services" model, extending its business from manufacturing to high-value-added aftermarket services through smart vehicle networking [2]. - Kanglong Chemical (300759) illustrates a "research and development + customized production" model, offering integrated drug development services across the entire process from discovery to clinical development [2]. - Baipusais (301080) employs a "testing + customized production" model, providing tailored production of pharmaceutical products based on advanced analysis methods [2]. - Xuedilong (002658) focuses on an "equipment R&D + manufacturing + system solutions" model, offering comprehensive solutions in environmental monitoring and carbon management [2]. Group 2: Advanced Technologies and Services - Shanshu Technology adopts an "artificial intelligence + (management, manufacturing) decision-making" model, applying decision science and optimization techniques to enhance production and operational efficiency [3]. - JD Logistics integrates "smart logistics + intelligent factories," collaborating with manufacturing firms to optimize supply chain management and reduce costs [3]. - BGI Electronics promotes a "chip R&D + manufacturing + services" model, fostering collaboration across the semiconductor industry to enhance domestic technology capabilities [3]. - Huajiang Culture introduces a "design + flexible customization + sales" model, creating a complete cultural product industry chain through innovative production lines [3]. Group 3: Policy and Future Directions - Beijing has identified eight key areas for the integration of industries and has established five national pilot enterprises and 67 municipal pilot enterprises to explore new integration models [4]. - The release of the "Beijing Model" is expected to serve as an effective demonstration, promoting deeper integration across various sectors and enhancing the overall ecosystem for industry integration [4].
卡游出海,“卡”在没有自己的Labubu
创业邦· 2025-09-17 03:56
Core Viewpoint - The article discusses the expansion strategy of Kayou, a card game company, into Southeast Asia, particularly Thailand, and compares its approach to that of Pop Mart, highlighting the challenges and opportunities in replicating success in international markets [5][7][26]. Group 1: Market Entry Strategy - Kayou is attempting to replicate Pop Mart's success by introducing familiar products, such as My Little Pony cards, in Thailand, with packaging adapted to local language [5][7]. - The company has identified four main retail strategies for overseas expansion: becoming regional agents, opening franchise stores, collaborating with local supermarkets, and partnering with e-commerce platforms [11][14]. - Kayou's first overseas store opened in Hong Kong's K11 shopping art museum, with plans for further expansion in Macau and Malaysia, indicating a shift towards high-end retail environments [14][16]. Group 2: IP and Content Strategy - Kayou has secured licenses for globally recognized IPs like Harry Potter and DC Comics, positioning itself as a leader in the domestic IP sector [18][22]. - The company lacks a standout product akin to Pop Mart's Labubu, which has limited its ability to drive sales and brand recognition [22][24]. - Kayou's recent IP offerings are heavily influenced by Chinese culture, which may pose challenges in gaining acceptance in overseas markets due to cultural barriers [24][25]. Group 3: Competitive Landscape - The article draws parallels between Kayou and American trading card companies like Panini and Topps, which have successfully penetrated Asian markets by leveraging established sports IPs [29][31]. - American companies have developed a robust ecosystem around trading cards, utilizing various marketing channels and community engagement strategies that Kayou could learn from [31][32]. - Kayou's reliance on culturally specific IPs may hinder its ability to compete effectively against established American brands that have a broader global appeal [33]. Group 4: IPO and Future Prospects - Kayou has submitted its IPO application, which could enhance its credibility and support its international expansion efforts [34][35]. - The company faces challenges related to compliance and market readiness, which may affect its IPO timeline and overall strategy [34][35]. - Successful international expansion could bolster Kayou's market position and facilitate its IPO, potentially increasing its influence in the global card game market [35].
四川雷行文化董事长赵鹏:再访泡泡玛特 相信会有新收获
Mei Ri Jing Ji Xin Wen· 2025-09-16 09:40
Group 1 - The event "2025 Tianfu Cultural and Creative Gathering" was held in Beijing, focusing on capital connection, industry exchange, and cooperation expansion among over 20 digital cultural enterprises from Chengdu [4] - Sichuan Leixing Cultural Industry Group, a listed company on the Tianfu Cultural and Creative Board, has a diverse business scope including brand design, cultural construction, event planning, cultural tourism, creative design R&D, and intangible cultural heritage promotion [2] - The chairman of Sichuan Leixing Cultural expressed gratitude for the event organization and highlighted the importance of the opportunity for deep industry connections, reflecting Chengdu's improved business environment and emphasis on cultural industry development [1][4] Group 2 - Sichuan Leixing Cultural's "Anyi" panda image was recognized as one of the top ten domestic tourism promotion cases in 2023, showcasing the company's successful branding efforts [2] - The event was supported by various organizations, including the Chengdu Cultural Industry Development Promotion Center and the Digital Cultural Industry Alliance of Zhongguancun, indicating strong institutional backing for cultural initiatives [1]
“京西福地门头沟”区域品牌发布 多条主题旅游线路首发
Zhong Guo Xin Wen Wang· 2025-09-16 08:57
Core Viewpoint - The "Jingxi Fudi" brand launch event in Mentougou District aims to showcase the area's cultural heritage and development vitality through various promotional materials and products [1][3]. Group 1: Brand Identity and Promotion - The regional brand identity features a logo shaped like the character "门" (door), symbolizing the dialogue between tradition and modernity in Mentougou [3]. - The color gradient from brown to blue represents Mentougou's historical coal industry and its forward-looking future [3]. - The brand slogan "Jingxi Fudi Mentougou" encapsulates the district's identity and the auspicious meaning of "Five Blessings Arriving" [3]. Group 2: Cultural and Ecological Integration - The promotional video introduces five "blessings" related to the region: ecological resources, cultural heritage, spiritual well-being, livability, and development [3]. - The "Jingxi Fuli" series of cultural products incorporates local cultural elements, such as puzzle badges inspired by the "Fuhai Zhulin" plaque from Tanzhe Temple [4]. - The tourism slogan "Ancient Villages, Ancient Temples, Ancient Paths, Blessed Mountains, Blessed Waters, Blessed Land" highlights Mentougou's dual characteristics as a cultural highland and ecological haven [4]. Group 3: International Outreach and Development Strategy - The event introduced an English slogan "Mentougou, Meant to Go!" to enhance the area's international appeal [7]. - Mentougou's international influence has grown through events like the International Mountain Hiking Conference and partnerships with various countries [7]. - The district is committed to an "ecological, cultural, and technological" development strategy, aiming for high-quality transformation and recognition as a national tourism demonstration area [7][8]. Group 4: Future Vision - Mentougou aims to expand its "friend circle" and enhance its role as the "Western Gate of the Capital" [8]. - The district plans to deepen ecological protection, cultural preservation, and industrial upgrading to attract more visitors and residents [8].
“京西福地门头沟”区域品牌发布,多条精品文旅线路首发
Xin Jing Bao· 2025-09-16 06:52
Group 1 - The core viewpoint of the news is the launch of the regional brand "Jingxi Fudi Mentougou" by the Mentougou District of Beijing, which includes various cultural and creative products and themed tourism routes [1][2] - The brand's slogan "Jingxi Fudi Mentougou" embodies the idea of "Five Blessings Arriving at the Door," highlighting the district's identity and cultural significance [1] - The promotional video features five major "blessings" sections: ecological resources, ancient villages and temples, cultural heritage, livability, and development, showcasing Mentougou's dual characteristics as a cultural highland and ecological oasis [1] Group 2 - The event introduced a clever English slogan "Mentougou, Meant to Go!" to promote the brand internationally [2] - Mentougou District has established a supportive environment for international business, including 4A-level scenic spots and star-rated hotels that accept foreign card payments [2] - The district is implementing a strategy focused on ecological development, cultural promotion, and technological advancement, positioning itself as a significant growth area in the new development pattern of Beijing [2]
“2025凤凰之星”评委万喆:“卷”本质是一种“激烈竞争”
Feng Huang Wang Cai Jing· 2025-09-16 02:56
Group 1 - The "2025 Phoenix Star Listed Company Selection" aims to highlight the core competitiveness and influence of Chinese listed companies, supporting the healthy development of mainland and Hong Kong stock markets [1] - The selection process includes multiple phases: registration, preliminary evaluation, and public voting, with results to be announced on September 23 [1][9] - The evaluation will cover nine major awards, including Best Innovative Listed Company and Best Shareholder Return Listed Company, utilizing big data models and five evaluation dimensions [3][4] Group 2 - The selection's unique value lies in its comprehensive evaluation approach, which includes operational efficiency, innovation capability, social responsibility, and international performance, moving beyond traditional revenue-focused metrics [4][5] - The evaluation emphasizes a global perspective, assessing companies' capabilities to compete internationally and integrate into global supply chains [4][5] Group 3 - The selection process encourages companies to develop long-term strategies for global competition, moving from low-cost competition to resource integration and localized cooperation [5][6] - The concept of "localized cooperation" is highlighted, where companies engage with local markets through training and collaboration, transforming from outsiders to participants in local economies [6][7] Group 4 - The evaluation aims to distinguish between healthy competition and detrimental "involution," advocating for compliance with local laws and fostering cooperative relationships with local communities [7] - The "Belt and Road" initiative is identified as a platform for Chinese companies to engage in high-level international cooperation, enhancing their global competitiveness [7] Group 5 - Brand building is emphasized as a long-term endeavor, with companies encouraged to focus on sustainable strategies rather than short-term gains [8][9] - Successful examples of brand development include companies like Pop Mart and BYD, which leverage cultural creativity and innovation to enhance their global brand recognition [8][9] Group 6 - The selection is supported by various institutions, including the China Listed Companies Association and the American Drucker Management Institute, with results to be revealed at the "Phoenix Bay Area Financial Forum 2025" [9]
川味烟火激活文旅消费新动能
Jing Ji Ri Bao· 2025-09-15 07:46
"今年夏天卖得最火的就是'青铜啾'和'陶陶猪'毛绒玩偶。"四川省广汉市三星堆博物馆文创店负责 人宋克花说,"青铜啾"原型是铜神树花蕾立鸟,其萌胖造型深受年轻人喜爱。文创店还推出粉啾啾、白 啾啾等不同色系"神鸟啾啾"系列产品,单日平均销售超800个,全网累计销售超30万个。 火热销量的背后,离不开三星堆博物馆以"景区+文创"推动文旅融合发展、打造新消费场景、培育 新消费增长点的探索。"我们采取博物馆和文旅公司协同开发的模式,博物馆提供文化资源,文旅公司 聚焦市场转化,形成优势互补的产品开发体系。"广汉三星堆博物馆景区管理委员会产业发展部部长何 清告诉记者,目前三星堆博物馆有100多家供应商,产品品类30%的年更新率也对参与制作文创产品的 生产商和设计师提出了更高要求,倒逼其不断提供新创意,持续点燃游客购买兴趣。 四川拥有悠久的历史文化和丰富的旅游资源,为文旅融合发展提供了深厚基础。四川省文化和旅游 厅二级巡视员吕志军说,今年以来,四川省坚持以文塑旅、以旅彰文,持续推动文化和旅游的深度融 合,出台《四川省文旅融合新场景项目实施细则》,加快红色文化游、工业农业游、康养银发游、研学 研修游、会展博览游等新场景建设,对 ...
资讯 | 魏良鹏在香港考察调研文玩市场
Sou Hu Cai Jing· 2025-09-15 02:53
香港荷李活道古玩街 香港故宫文创店 9月12日至13日,集团公司董事长魏良鹏出席完第十届"一带一路"高峰论坛各项活动后,在香港考察调研文创、古玩市场。 魏良鹏在香港调研文创产品 9月12日上午,魏良鹏董事长出席了由香港贸发局组织的第十届"一带一路"高峰论坛部分代表到西九文化区和香港故宫考察调研活动。在香港故宫,他首 先到香港故宫文创商店调研文创产品。调研中,他与商店服务员座谈、交流,详细了解产品的质量、产品的价格和产品的销售情况。当他发现由中文宣三 百文化产业集团公司文创中心研发的两款产品只剩下最后一件时,他找到营业员了解情况,查电脑销售记录,最后发现是供货环节出现的问题。 香港是全球著名的古董集散地与交易中心,每年在香港举行的古董拍卖会,都吸引著众多的海内外游客前来竞标。 魏良鹏在香港考察文玩市场 魏良鹏在香港考察文玩市场 魏良鹏在故宫调研文创产品 魏良鹏在故宫调研文创产品 魏良鹏在故宫调研文创产品 魏良鹏在香港考察文玩市场 魏良鹏与他们边交流,边介绍中文宣拍卖情况,与这些老玩家交朋友,建立合作关系。 END 香港古玩市场 香港有三条古董街,其中最著名的荷李活道,曾被外国一家杂志列为全球十个最受欢迎的旅游景 ...