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国博凤冠冰箱贴卖出200万件!来自四川的观众成为“幸运儿”
Xin Jing Bao· 2025-07-19 09:24
Core Insights - The National Museum of China celebrated the sale of its 2 millionth "Phoenix Crown" refrigerator magnet, marking a significant milestone for its cultural products [1][3][5] - The "Phoenix Crown" series has expanded to over 30 derivative products, contributing to a strong sales performance and enhancing visitor engagement with museum exhibits [7][12] Sales Performance - The "Phoenix Crown" refrigerator magnets consist of approximately 800,000 wooden pieces and 1.2 million metal pieces sold, making it the first cultural product from the museum to surpass 2 million in sales [5][9] - Daily sales for the two types of refrigerator magnets are maintained at 6,000 to 7,000 units, indicating robust demand [9] Product Development - New products related to the "Phoenix Crown" theme were launched, including models, plush toys, and jewelry, further diversifying the product line and attracting more visitors [12] - The museum has implemented an online reservation system to prevent scalping and ensure that more customers can purchase the popular products [9] Revenue Generation - The cumulative sales revenue for three to four products has exceeded 10 million yuan within a year, showcasing the financial success of the museum's cultural products [7]
第35届香港书展今日开展 四川展团携500余种精品图书亮相
Si Chuan Ri Bao· 2025-07-16 00:32
Group 1 - The 35th Hong Kong Book Fair will be held from July 16 to 22, featuring over 620 cultural activities under the theme "Food Culture · Future Life" [1] - The Sichuan theme pavilion will showcase over 500 quality books and cultural products, presenting a cultural feast titled "Beautiful Tianfu · Leisurely Sichuan" in a 120 square meter area [1][2] - The pavilion is divided into three main areas: a book area resembling a miniature Bashu cultural museum, a fusion area featuring panda-themed cultural products, and an activity area showcasing interactive performances [2] Group 2 - The Sichuan exhibition team will organize multiple new book launches and reading exchange activities to strengthen cultural exchanges between Sichuan and Hong Kong [3] - Events include the "Humanistic Bashu · Beautiful Tianfu" travel literature series sharing session and the second Golden Panda Award promotion meeting [3] - Intangible cultural heritage representatives will perform traditional Sichuan opera face-changing and tea art during the fair [3]
推进文商旅体融合发展,成都决定“大展宏图”
Core Viewpoint - Chengdu has launched a new cultural tourism consumption brand "Park City · Happy Chengdu" to enhance its competitiveness in the cultural, commercial, tourism, and sports sectors, signaling a strategic push for integrated development in these areas [1][2][3] Group 1: Brand Development - The brand "Park City · Happy Chengdu" aims to leverage Chengdu's cultural heritage, commercial strength, and tourism potential, with the city being one of the seven trillion-yuan consumption cities in China [2][3] - Chengdu's cultural industry is rapidly developing, exemplified by the success of the "Nezha" film series, while the city ranks third nationally in the number of Black Pearl restaurants and fifth in Michelin-starred restaurants [2] - In the first half of this year, Chengdu received over 160 million tourists and hosted more than 14,000 commercial performances, generating a comprehensive consumption of 3.15 billion yuan from performance tickets [2] Group 2: Integration and Government Role - The integration of culture, commerce, tourism, and sports is expected to enhance investment efficiency and consumer potential, with a projected multiplier effect of 3-5 times on related industries [3] - The government plays a crucial role as a planner, resource integrator, and environment creator, ensuring coordinated development and optimizing resource allocation across sectors [4] Group 3: Technological and Structural Support - Chengdu plans to strengthen technological support by exploring the integration of cultural and technological industries, focusing on innovations in artificial intelligence and the metaverse [5][6] - The city aims to enhance its investment and financing systems to support the integration of cultural, commercial, tourism, and sports sectors, while also improving talent development in these areas [6] Group 4: Consumer Market Dynamics - In the first half of 2025, Chengdu's consumer market showed simultaneous growth in scale and quality, driven by the introduction of new international brands and various events [7] - The city has become a significant destination for cultural tourism consumption, with innovative consumption scenarios extending visitor stays and boosting overnight spending [7] Group 5: Internationalization and High-End Consumption - Chengdu aims to enhance its international consumption capacity by attracting international brand flagship stores and improving the global recognition of local brands [9] - The city is focused on optimizing services for international visitors, enhancing high-end customized services, and enriching the high-end consumption supply system to meet diverse global consumer needs [9]
2025年尼泊尔投资贸易促进交流会在蓉举行 聚焦文旅经贸等领域共话合作机遇
Si Chuan Ri Bao· 2025-07-13 01:07
Group 1 - The 2025 Nepal Investment and Trade Promotion Exchange Conference was held in Chengdu, focusing on cooperation opportunities and development prospects between Nepal and China, marking the 70th anniversary of diplomatic relations [1] - The Consul of Nepal in Chengdu, Kumar Baral, presented on the current status and outlook of Nepal's investment and trade, highlighting new investment opportunities [1] - Discussions included infrastructure construction, clean energy, pharmaceuticals, and tea, indicating a broad interest in various sectors for collaboration [1] Group 2 - Tourism is identified as a highly potential area for cooperation between Sichuan and Nepal, with recent achievements in tourism collaboration [2] - Sichuan Airlines has launched a commercial charter flight route from Chengdu to Pokhara, positively impacting bilateral cooperation [2] - The exchange conference aims to provide a platform for investors, traders, and businesses to explore mutually beneficial opportunities and create a favorable trade and investment environment [2]
城市文创园区:不只是艺术区,更是经济场
Core Viewpoint - The development of cultural and creative parks in cities reflects the principles of humanistic economics, contributing to cultural industry cultivation, consumption promotion, and strengthening the support of cultural tourism and technology [1][5]. Group 1: Development of Cultural and Creative Parks - By 2023, there are 34 national-level cultural industry demonstration parks and 2,593 various creative parks across the country, forming a comprehensive development pattern led by national demonstration parks [1]. - Beijing's cultural parks have matured, hosting numerous cultural activities that significantly boost local economies, such as the "Art New Year’s Eve" event attracting nearly 100,000 participants and generating a total revenue of 6.79 million yuan [1]. Group 2: Integration of Industry and Cultural Scenes - Parks like the 798 Art District have achieved organic integration of industry and cultural scenes, enhancing production efficiency and shortening the circulation cycle of creative products [2]. - The cultural atmosphere in these parks resonates with young people's pursuit of freedom and art, providing an open exploration experience and fulfilling cultural consumption needs [2]. Group 3: Collaborative Development of Cultural and Non-Cultural Scenes - Parks such as Shougang Park serve as cultural landmarks, offering free public spaces that enhance visitor experiences while showcasing industrial heritage [3]. - The presence of diverse facilities like restaurants and cafes in these parks meets basic visitor needs and fosters a unique cultural atmosphere, encouraging longer stays [3]. Group 4: Linkage of Industry and Cultural Activities - Parks like 751D·PARK leverage their industrial heritage to create new cultural scenes, integrating art and fashion into public spaces [4]. - Events such as the Beijing Drama Carnival and China International Fashion Week effectively showcase the parks' industrial advantages, enhancing visitor recognition and acceptance of local culture [4]. Group 5: Economic and Social Benefits - Cultural and creative parks enrich urban cultural connotations while achieving economic and social benefits, contributing to sustainable urban development [5].
民营企业共谱促消费“协奏曲”
Sou Hu Cai Jing· 2025-07-08 07:34
Group 1 - Private enterprises play a crucial role in boosting consumption, serving as important suppliers, promoters of consumption upgrades, and direct beneficiaries of consumption expansion [1] - The continuous optimization of the policy environment and deepening digital transformation have led to significant contributions from private enterprises in promoting consumption [1] Group 2 - The SOLANA Blue Harbor, a national-level 3A tourist attraction, has transformed into a demonstration window for Beijing's international consumption center city construction by integrating water-based commerce, outdoor streets, and non-standard economies [3] - Blue Harbor has created diverse consumption scenarios and cultural IPs, enhancing its positioning as a high-end leisure port for international trends and quality living [3][4] Group 3 - The Blue Harbor commercial area has successfully integrated commercial and artistic scenes, becoming a popular social media hotspot with numerous trendy dining options [4] - Plans to create immersive consumption experiences for concert-goers by linking ticket stubs to discounts and after-party events are underway, promoting synergy among local businesses [4][5] Group 4 - Xiushui Street, known for high-quality "Beijing gifts," has seen a 245% increase in inbound tourist numbers in 2024 compared to the same period in 2023, with sales up 71% [7] - The street is becoming a hub for "national treasures," showcasing Chinese design and craftsmanship, and aims to present a comprehensive experience of Chinese culture to international visitors [8] Group 5 - The brand "Kailun Life," incubated by Xiushui Street, exemplifies the support for local designers and the promotion of high-quality Chinese products [9] - Xiushui Street has undergone a comprehensive update since 2020, focusing on supporting lesser-known but high-quality Chinese brands to enhance their visibility [8] Group 6 - The traditional restaurant "Meizhou Dongpo" has adapted to consumer demands by innovating its breakfast offerings, including a "half-portion" concept to promote balanced nutrition [11] - The restaurant has received support from local government initiatives aimed at stimulating consumption and enhancing market opportunities [12] Group 7 - The emerging brand "Xiaoxian Stewed" has led the fresh stewed bird's nest market in China for eight consecutive years, focusing on systematic innovation to modernize traditional health products [14][15] - The brand has expanded to 27 stores across 16 cities, benefiting from supportive policies in Chaoyang District [15] Group 8 - The cultural product "Bing Dwen Dwen," associated with the 2022 Winter Olympics, has generated over 300 million yuan in sales, showcasing the appeal of cultural consumption [16] - Beijing Huajiang Culture Group has successfully developed Olympic-themed cultural products, demonstrating the potential of small products to become significant businesses [17] Group 9 - The transformation of industrial relics, such as the Shougang Park's SoReal Sci-Fi Theme Park, illustrates the integration of technology and culture in creating new consumer experiences [24] - The park has attracted 150,000 to 200,000 visitors annually, becoming a landmark for cultural tourism and educational activities [25] Group 10 - Traditional supermarkets like Yonghui are adapting to changing consumer environments by implementing innovative retail strategies, resulting in a significant increase in sales and customer traffic [28][29] - The support from local government in streamlining processes and enhancing the business environment has been crucial for the success of these adaptations [30][31] Group 11 - Overall, private enterprises are becoming a driving force for economic growth, employment, and innovation in China, supported by favorable policies and a focus on enhancing the business environment [1][28]
融合传统与创新 “杭”味伴手礼向高文化附加值转型
Core Viewpoint - The "2025 Hangzhou Specialty Products Souvenir" evaluation event aims to enhance consumer confidence in Hangzhou by selecting representative local souvenirs, showcasing the city's unique cultural and technological attributes [1][2] Group 1: Event Overview - The Hangzhou Consumer Rights Protection Committee organized the evaluation event, attracting participation from 133 local enterprises across various sectors including tea, food, cultural innovation, technology, and public welfare [1] - A total of 101 products were shortlisted for on-site evaluation, assessed by a panel of experts from diverse fields based on six criteria: regional sense, quality, cultural sense, recognition, satisfaction, and convenience [1] Group 2: Featured Products - The event highlighted traditional products with local characteristics, such as Jing Mountain tea gift sets and premium West Lake Longjing tea, reflecting Hangzhou's rich tea culture [1] - Innovative products incorporating technology, like sonar fish finders, were also showcased, emphasizing Hangzhou's identity as a tech city [1][2] Group 3: Social Responsibility and Cultural Value - The evaluation incorporated elements of "love and support," aiming to convey warmth and care through the souvenirs, with products like Qian Dao Wei sauce and highland apple juice representing local culture and agricultural support [2] - The event serves as a platform for local enterprises to showcase their strengths and brand image, with a commitment to developing the souvenir industry towards high quality, cultural value, and social responsibility [2]
城市文创园区承担重要使命
Core Insights - The concept of humanistic economics proposed by Xi Jinping in 2023 emphasizes the role of cultural creative parks as key areas for cultural industry development and cultural display [1] - During the 14th Five-Year Plan period, cultural creative parks are tasked with nurturing the cultural industry, promoting consumption, and enhancing the support of cultural tourism and technology [1] - The rapid development of cultural creative parks is supported by continuous policy empowerment from the government, with 34 national-level cultural industry demonstration parks established and 2,593 various creative parks in operation across the country [1] Group 1: Development and Impact of Cultural Creative Parks - Beijing, as a national cultural center, has seen mature development of cultural creative parks, serving as a practical window for humanistic economics [1] - During the New Year period in 2025, Beijing's cultural creative parks hosted 203 cultural activities, with the 798·751 park's "Art New Year’s Eve" attracting nearly 100,000 participants and generating a total revenue of 6.79 million yuan [1] - The Shougang Park's New Year countdown event attracted 157,000 visitors, a 44% increase year-on-year, setting a new record for single-day visitor flow [1] Group 2: Integration of Industry and Culture - Some cultural creative parks, like the 798 Art District, have achieved organic integration and collaborative development of industry and cultural scenes through mature commercial operations [2] - The parks have established a mature industrial chain, effectively shortening the production and circulation cycle of cultural products and enhancing sales efficiency [2] - The cultural atmosphere resonates with young people's pursuit of freedom and art, providing an open exploration experience and fulfilling cultural consumption needs [2] Group 3: Collaborative Development of Cultural and Non-Cultural Spaces - Parks like Shougang not only serve as important carriers for industrial development but also function as cultural landmarks with comprehensive commercial capabilities [3] - Public spaces in these parks are free to access, providing a safe environment for visitors while showcasing the park's historical heritage [3] - The integration of dining, hotels, and entertainment venues within the parks enhances visitor experience and reduces resistance to the cultural atmosphere, leading to longer stays [3] Group 4: Linking Industry and Cultural Activities - Parks such as 751D·PARK have clear industrial directions and advantages, transforming industrial heritage into new cultural art scenes [4] - The parks host well-planned events that tightly integrate industrial characteristics with cultural activities, effectively showcasing their industrial advantages [4] - Incorporating intangible cultural heritage techniques into activities enhances visitor acceptance and recognition of the park, stimulating related consumption behaviors [4] Group 5: Overall Contribution to Humanistic Economics - Urban cultural creative parks, with their unique cultural charm and economic vitality, serve as fertile ground for the implementation of humanistic economics [5] - The deep integration of industry and cultural scenes, collaborative development of cultural and non-cultural spaces, and linkage of industry with cultural activities enrich urban cultural connotations while enhancing economic and social benefits [5] - These developments inject new vitality into the sustainable development of cities [5]
探访“潞夏商韵・遇见好物”市集:多家博物馆顶流IP受热捧
Xin Jing Bao· 2025-07-05 15:28
Core Insights - The "Lvxia Shangyun: Meet Good Things" market series officially opened on July 5, aiming to provide a continuous cultural consumption activity in the city's sub-center, running for nine consecutive weekends [1][11] - The market features a variety of cultural and creative products, including over 1,000 selected cultural items and 2,000 types of quality books, attracting significant visitor interest [2][3] Cultural and Creative Products - The market gathers nearly 30 leading cultural brands, showcasing a wide range of products, including popular museum-themed refrigerator magnets and other cultural items that reflect the richness of Chinese culture [2][3] - A special exhibition area titled "Fangcun Jian: Journey Through 3,000 Years of Chinese Civilization" utilizes 3D printing technology to recreate historical artifacts, enhancing the cultural experience for visitors [3] Educational Initiatives - The event emphasizes cultural experiences for youth, with organized study camps that allow children to engage with experts, visit museums, and participate in hands-on activities related to intangible cultural heritage [5] Thematic Sections - The market features five thematic sections, including traditional culture, handmade crafts, specialty agricultural products, trendy toys, and sports fitness, creating a comprehensive consumer experience [6][9] Visitor Engagement and Promotions - The market offers various promotional activities, including discounts on books and vouchers for food and products, enhancing visitor engagement and satisfaction [10]
锦江区与四川师范大学举行校地合作签约仪式 深化多领域合作共促发展
Zhong Guo Jing Ji Wang· 2025-07-04 09:38
Core Viewpoint - The collaboration between Jinjiang District and Sichuan Normal University aims to enhance regional development through the integration of education, technology, and industry, focusing on the "first-release economy" and new consumption industries [3][4]. Group 1: Collaboration Details - A cooperation agreement was signed between Jinjiang District and Sichuan Normal University, emphasizing resource sharing, complementary advantages, collaborative innovation, and mutual benefits [4]. - The agreement includes the establishment of a joint consultation mechanism, project linkage, and information sharing to promote 20 intended cooperation projects, including brain-computer interfaces and open-source Hongmeng [4][6]. Group 2: Economic and Educational Impact - Jinjiang District is actively implementing the directives from the 20th National Congress regarding the promotion of the first-release economy, aiming to transform traditional industries and develop emerging sectors [3]. - The partnership will focus on organized research, talent cultivation, and the integration of education and industry to support the development of new productive forces in Jinjiang District [3][6]. Group 3: Previous Initiatives - In February 2023, Jinjiang District and Sichuan Normal University established the first-release economy research institute, which integrates academic and industry resources to innovate and explore practical applications of the first-release economy [6]. - The research institute has developed a theoretical framework and evaluation system for the first-release economy, enhancing digital consumption and creating industry benchmarks [6].