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好剧连台、民族风情美、“夜经济”推陈出新 开启暑期文旅市场“嗨玩模式”
Yang Shi Wang· 2025-07-20 04:00
Group 1: Performing Arts Industry - The Beijing performance market is thriving this summer, with the opera "The Marriage of Figaro" being live-streamed to over 30 cities and nearly 100 theaters and cinemas across the country [1] - The live broadcast utilized ultra-high-definition 4K imaging and 5.1 surround sound technology, providing an immersive viewing experience for audiences regardless of their location [3] - The China National Drama Theatre is also hosting a high-definition screening season from July to September, showcasing 8 classic stage works that have been digitally restored and are being screened simultaneously in nearly 30 theaters nationwide [5]
经济日报:当歌声成为GDP
Xin Lang Cai Jing· 2025-07-20 02:23
Core Insights - The concert market is experiencing significant growth, with a projected ticket revenue of over 26 billion yuan in 2024, representing a year-on-year increase of 78.1% [1] - The demographic of concert-goers is expanding, with nearly half of the audience for certain concerts being over 40 years old, indicating a broader appeal across age groups [1] - Concerts are driving substantial economic activity beyond ticket sales, with a reported multiplier effect of 1:4.8, meaning every 1 yuan spent on tickets generates an additional 4.8 yuan in surrounding consumption [2] Industry Impact - Concerts are reshaping urban brand images, with cities implementing various initiatives to attract and retain concert-goers, such as offering discounts and local attractions [3] - The integration of cultural experiences with commercial activities is creating new consumption scenarios, enhancing the vitality of cities and providing more development opportunities [2][3] - The trend of traveling to different cities for concerts is on the rise, with 64.2% of attendees participating in cross-city events, leading to an estimated 200 billion yuan in direct spending on food, accommodation, and transportation [2]
清凉+1欢乐+1 这个夏天超多爽爽的玩法等你来
Group 1 - The national performance market is thriving during the summer, offering audiences a chance to experience cultural charm through various events and activities [1][3] - The "Mountain Valley Echo" national trend music concert features traditional instruments like pipa and guzheng, creating an immersive music experience in a natural setting [3][5] - The "1+7+N" consumption initiative in Huairou District includes a series of summer activities and discount offers to enhance cultural tourism [5] Group 2 - The stage play "Two Capitals Fifteen Days," adapted from a novel, is on a national tour, showcasing stories from the Ming Dynasty through a stylized Chinese stage presentation [7] - In Xinjiang, various traditional performances, including Peking opera and local dramas, are being held, bringing quality cultural works to grassroots audiences [9] - The ongoing "Open the Door to Art" summer art festival features a series of lectures, experiential workshops, and public activities aimed at engaging audiences in artistic exploration [11] Group 3 - Unique summer cooling projects have become popular choices for family outings during the hot weather [12] - The wildlife park in Nanzhang, Hubei, has created a "cool secret realm" using its natural resources, attracting visitors with immersive experiences [13] - The ice and snow town in Shijiazhuang has become a favored spot for locals seeking relief from the heat, offering skiing activities even in summer [14]
广东东莞:激活夜间消费动能 对酒吧、娱乐场所的驻唱、驻演等营业性演出活动实施“应批尽批”便利化审批
news flash· 2025-07-14 06:45
Core Viewpoint - Dongguan City Government has launched a plan to promote high-quality service consumption, focusing on enhancing cultural and entertainment offerings to stimulate nighttime consumption and attract more visitors [1] Group 1: Cultural and Entertainment Development - The plan emphasizes the construction of cultural venues and encourages the establishment of unique theaters, museums, art galleries, libraries, and creative shops [1] - It aims to create market-influential original IPs and develop themed tourism products related to Dongguan's cultural offerings [1] - The initiative includes the implementation of the "Hundred Cities and Hundred Districts" cultural and tourism consumption action plan, targeting key cultural and tourism events during traditional holidays and peak seasons [1] Group 2: Nighttime Economy Activation - The government will facilitate the approval process for live performances in bars and entertainment venues, promoting a "should approve all" approach [1] - There is a focus on integrating traditional theaters with new performance spaces, offering affordable and diverse nighttime shows [1] Group 3: Film and Tourism Integration - The plan aims to strengthen the development of film and tourism integration, utilizing the Dongguan film co-production service platform and promotional matrix [1] - Regular updates on Dongguan's film co-production resources will be released to enhance the brand influence of being a pilot city for Guangdong Province's film co-production services [1] - The initiative will also involve collaboration with quality film projects to conduct a series of online and offline activities [1]
“夜间模式”提升城市消费活力
Jing Ji Ri Bao· 2025-07-11 22:17
Group 1 - The night economy is becoming a new engine for cultural and tourism consumption, with night tourism gaining popularity as it offers a unique experience compared to daytime activities [1] - Consumers' demand for cultural and tourism experiences is diversifying, leading to the saturation of traditional daytime experiences, thus prompting the exploration of night tourism as a viable option [1] - Various cities are implementing night events to attract visitors, such as the "Pyramid Summit: Ancient Egyptian Civilization Exhibition" in Shanghai and innovative performances in Hangzhou [1] Group 2 - The development of the night economy is improving urban infrastructure, such as transportation and lighting, which in turn enhances residents' quality of life [2] - Night tourism consumption is driving the growth of surrounding industries, with examples like the 25,000 "Jingpiao" creators in Jiangxi's Jingdezhen and 470 businesses in Zhangye, Gansu [2] - The State Council has issued measures to extend the opening hours of popular tourist attractions, emphasizing the need for creative and content-driven development in night tourism [2] - To further develop night tourism, cities should focus on improving infrastructure, enhancing urban appeal, and integrating night economy strategies with urban development plans [2]
万余活动登场 北京加码暑期文旅供给
Bei Jing Shang Bao· 2025-07-09 16:37
Core Points - Beijing's cultural and tourism bureau has launched the "Jingcai Summer" series of activities, featuring over 150 summer-themed events, 6200 performances, and 3800 cultural experience activities to enhance summer tourism experiences for residents and visitors [1][6] Group 1: Summer Activities and Events - The "Jingcai Summer" initiative includes five main segments: graduation season, study tours, performance tourism, suburban tourism, and rejuvenation tourism [1] - A focus on graduation season includes a list of "10 Things to Do in Beijing," targeting both graduates and families with children, promoting various cultural and recreational activities [3] - The summer performance market is diverse, with numerous children's performances and major productions from renowned troupes, including international acts [4] Group 2: Study Tours and Suburban Tourism - The bureau is creating a matrix of study tour products, launching 10 themed study tour routes that cover various educational and cultural topics [3] - Seven suburban tourism routes have been introduced, emphasizing natural exploration and summer leisure activities, with free tickets and discounts offered at various attractions [5][6] Group 3: Visitor Experience Enhancements - Several museums in Beijing are extending their opening hours to improve visitor experience, with 22 museums adjusting their schedules to accommodate more visitors [7] - The city is promoting a vibrant night economy with over 3800 community benefit activities, including night markets and outdoor movies [8] Group 4: Tourism Market Regulation - The Ministry of Culture and Tourism is implementing measures to regulate the summer tourism market, addressing issues like forced shopping and misleading practices [10][12] - A year-long special rectification campaign will target illegal activities in the tourism sector, focusing on travel agencies and shopping venues [10][12]
总票代和场馆方博弈致演唱会“流产”,谁来担责
Qi Lu Wan Bao Wang· 2025-07-09 08:02
从粉丝无奈取消的机票酒店,到两家企业在社交媒体上的"隔空喊话",这场风波不仅撕开了演出市场光鲜表面下的利益纠葛,更暴露了 票务平台、主办方与消费者之间长期存在的权责模糊地带。 谁该为这场"流产"的演唱会担责?广州场今年是否还有可能举办? 大麦的"筹备不足"理由站得住脚吗? 齐鲁晚报.齐鲁壹点魏银科 2025年7月5日,一则简短的公告打破了易烊千玺粉丝群体的平静——北京大麦文化传播有限公司(下称"大麦")宣布取消原定于7月19日在 广州举办的"礐嶨"演唱会,理由是"主办筹备时间不足"。然而,这场看似普通的演出变动,却在几小时内演变为一场公开的商业对峙: 场馆方宝能广州国际体育演艺中心(下称"宝能")迅速回应,直指大麦"单方面违约",并宣布启动法律维权。 大麦以"主办筹备时间不足"作为取消演唱会的理由,这一说法从一开始就备受质疑。从商业运作的角度来看,演唱会的筹备是一个长期 且复杂的过程,涉及到艺人档期协调、场馆预订、票务销售、舞台搭建、行政审批等多个环节。对于易烊千玺这样的顶级流量艺人的演 唱会,更是需要精心策划和筹备。 一般而言,大型演唱会的筹备周期至少在数月以上,甚至有的跨年演唱会提前一年就开始筹备。此次易 ...
跟着演唱会去打卡,撬动城市的夏日经济学
Jing Ji Guan Cha Bao· 2025-07-08 05:02
Group 1 - The core viewpoint of the article highlights the significant role of concerts in driving urban cultural and tourism consumption, transforming cities into vibrant economic hubs during the summer [1][6] - Major concerts are not just about ticket sales; they create a comprehensive cultural tourism consumption chain, including dining, accommodation, transportation, and entertainment, significantly boosting local economies [2][3] - For instance, the upcoming 12 concerts by Mayday in Beijing are expected to enhance the "cultural + music" effect, attracting fans to various urban attractions and contributing to the city's nightlife [2][4] Group 2 - The organization and management of large concerts serve as a test of a city's governance capabilities, including traffic management, service extension, and operational coordination [3][4] - Beijing has implemented emergency measures for the Mayday concerts, such as extending public transport hours and optimizing traffic, showcasing the city's proactive approach to event management [3][4] - The integration of concerts with urban landmarks and promotional activities, such as special buses and discount policies, creates a comprehensive consumer experience, enhancing the city's appeal [3][4] Group 3 - Concerts contribute to the long-term branding of cities, serving as cultural touchpoints that resonate with younger generations and foster emotional connections to the city [5][6] - Local governments are recognizing the potential of concerts as sustainable cultural tourism products, leading to initiatives that combine performances with local tourism offerings [5][6] - The cultural events associated with concerts can become lasting memories for fans, encouraging repeat visits to the city and enhancing its cultural identity [5][6]
暑期文旅消费火热开启
Jing Ji Ri Bao· 2025-07-07 22:12
Core Insights - The summer season is a key period for cultural and tourism consumption, with over 4,300 events and approximately 39,000 activities planned across various regions, alongside the distribution of over 570 million yuan in consumer subsidies [1] Group 1: Consumer Trends - Popular travel products include summer vacation, educational tours, and family trips, catering to different consumer demographics [2] - The demand for summer travel is driven by high temperatures in most regions, with popular destinations for cool retreats including Urumqi, Kunming, and Harbin [3] - Families and university students are the main consumer groups during the summer, with family trips accounting for 42% of travel participants [3][4] Group 2: Product Supply and Innovation - Local governments are encouraged to enhance seasonal product offerings to meet diverse consumer needs, including family-oriented, educational, and adventure travel options [4] - Innovative experiences such as night tours and immersive activities are being introduced to attract consumers during the evening hours [7] Group 3: Economic Impact of Events - The "ticket economy" is driving tourism consumption, with events like "Su Super" significantly increasing overnight visitors in Jiangsu, leading to a doubling of hotel bookings [5] - Concerts and music festivals are also seeing a rise in cross-city attendance, with 64.2% of concertgoers traveling from other cities, contributing to increased spending in transportation, dining, and accommodation [5] Group 4: Government Initiatives - Local authorities are implementing measures to leverage events for tourism growth, including discounts for ticket holders and extended hours for cultural facilities [8] - Various regions are launching promotional activities and enhancing public services to ensure a positive experience for tourists during the busy summer season [8]
山东烟台莱山区:打造新场景 撬动“人气流量”变“经济增量”
Zhong Guo Jing Ji Wang· 2025-07-07 06:08
Group 1 - The concert economy in Laishan is becoming a significant driver of cultural consumption, with nearly 100,000 attendees over two days, showcasing the "concert+" model's impact on local tourism and culture [1] - Laishan has seen a surge in concert events, attracting a large number of out-of-town visitors, with 79.7% of attendees coming from outside Yantai, indicating a strong regional draw [1] - The local government is implementing policies to support the development of performance projects and venues, contributing to over 100 million yuan in revenue from the performance market in the past three years [2] Group 2 - Sports events in Laishan are also gaining momentum, with the "Naihai Boxing Carnival" attracting 50,000 attendees, over 40% of whom were from outside the area, highlighting the city's potential as a sports tourism destination [2] - The 2025 Youth Pump Track World Championship qualifiers in Yantai led to a significant increase in hotel bookings, with a rise of 30%-45% in reservations, and hotel revenues doubling compared to regular days [3] - Events are being leveraged as a means to enhance the city's brand and cultural image, with a focus on integrating sports and tourism to convert visitor traffic into lasting cultural consumption [2][4]