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客流量变销量 多元消费场景激活消费增长“新密码”
Yang Shi Wang· 2025-06-28 03:49
Core Insights - The Anaya Theatre Festival in Qinhuangdao, Hebei, features performances from artistic teams across 12 countries, including China, France, and the UK, creating a diverse cultural experience for attendees [1][3]. Performance Highlights - The festival opened with the French Northern Theatre's production of "Don Juan," showcasing modern interpretations of classical works through dynamic staging and immersive interactions [3]. - A significant feature of this year's festival is the extension of performances beyond traditional venues to natural settings like beaches and open squares, enhancing the emotional impact of the plays [5]. Event Structure and Variety - The festival includes 94 performances across 15 unique theatre spaces, covering various forms such as absurd theatre and physical theatre. Notable productions include "Classical Love," adapted from Yu Hua's novel, and a sci-fi musical "Romeo and Juliet in the Land of Feathers" [7]. - Additional cross-disciplinary activities like "Migratory Birds 300" and installation art expand the festival's artistic expression [7]. Economic Impact and Visitor Engagement - The 2025 Anaya Theatre Festival has attracted a large number of tourists and art enthusiasts, creating a multifaceted consumption environment that integrates culture, shopping, and leisure [8]. - Visitor engagement is high, with one attendee purchasing 10 tickets for a total of approximately 3,000 yuan, highlighting the willingness to invest in both performances and artistic experiences [8]. - The Anaya community has improved its dining, market, and cultural space offerings, resulting in a 50% increase in overall foot traffic during the festival [9]. - Data indicates a 20% year-on-year increase in bookings for Anaya accommodations during the festival, with a notable demographic of women aged 25 to 35 [9]. Attendance and Spending - The average daily attendance at the Anaya park during the festival exceeds 30,000, with total foot traffic surpassing 200,000 over the 11-day event. The average spending per visitor is reported to be over 800 yuan [10].
国话八部反法西斯题材和红色题材剧目将陆续上演
Zhong Guo Xin Wen Wang· 2025-06-28 01:22
Core Viewpoint - The China National Theatre is launching a series of performances to commemorate the 80th anniversary of the victory in the Chinese People's Anti-Japanese War and the World Anti-Fascist War, featuring eight plays from June to October, highlighting historical and cultural themes related to the war [1][2]. Group 1: Performance Details - Eight plays will be staged, including "Iron Flow East," "The Red Starting Point," "Copenhagen," "The Physicists," "That Night in Sanwan," "No Burial Place," "Live Broadcast of the Founding Ceremony," and "Art in the Anti-Japanese War" [1][2]. - "Art in the Anti-Japanese War" is a documentary play that chronicles the 14-year journey of literary figures during the war, emphasizing the role of art in resisting foreign invasion [1]. - "Copenhagen," directed by Wang Xiaoying, explores the dialogue between Heisenberg, Bohr, and Margrethe, discussing the complexities of science, war, and humanity, and has been well-received for over 22 years [1]. - "No Burial Place," directed by Zha Mingzhe, presents the moral dilemmas faced by captured French resistance fighters during WWII, questioning human nature under extreme circumstances [1]. - "The Physicists," originally staged in 2008, will be reimagined with contemporary emotional elements and innovative stage design [1]. Group 2: Thematic Focus - "Iron Flow East," directed by the young director Cha Wenhao, focuses on the heroic struggles of the New Fourth Army's communication soldiers, linking their sacrifices to a broader narrative of camaraderie [2]. - "The Red Starting Point," based on Ye Yonglie's documentary work, reconstructs the historical events from 1919 to 1921, showcasing the founding journey of the Communist Party of China through a contemporary aesthetic lens [2]. - "That Night in Sanwan" artistically reinterprets the "Sanwan Reorganization," emphasizing fundamental principles that shape the soul of the people's army [2]. - "Live Broadcast of the Founding Ceremony," directed by Tian Qinxin, combines elements of espionage and suspense, set against the backdrop of the 1949 founding ceremony, with innovative stage design that merges historical context with dramatic narrative [2]. - Tian Qinxin, the director of the China National Theatre, stated that these performances not only pay tribute to the great victory achieved through bloodshed but also reflect the cultural responsibility of artists in responding to contemporary issues [2].
谁是演唱会第一城?1926场演出的增值“魔法”
Jing Ji Guan Cha Wang· 2025-06-27 09:53
时隔10年,孙燕姿重启巡演引发抢票狂潮。像小靴(化名)这样的歌迷,早早在上海、北京、青岛多个城市场次中"布局"。然而,官方售票平台的火爆程度 远超预期,开票即告售罄的场面,让她不得不转向二级市场。 6月7日,小靴首次咨询北京场680元看台票的二级市场价格,2000元的报价让她犹豫不决。幸运的是,当天,小靴成功抢到了青岛场演唱会的原价内场票, 这也让她得以规划一场"演唱会+旅行"的行程——在演出后探索青岛的风光。 然而,小靴对北京场的执念并未消退。6月12日,演出前三天,小靴再次查询那张曾经犹豫的票,价格已飙升至2900元。面对4倍溢价,她最终选择为情怀买 单。 "这个夏天,大家好像都特别渴望现场音乐和旅行",小靴发现,身边的朋友们也都在为演唱会"忙碌"着。最夸张的是,其中一个朋友在7月份要往返长三角 地区三次,就为了看三场不同歌手的演唱会。 线下演唱会市场自2023年复苏以来,热度持续攀升,中国演出行业协会数据显示,2024年,在5000人以上的大型演出中,演唱会场次与2023年同比增长 49.9%,万人以上的演唱会场次同比增长84.37%。其中,演唱会跨城观演逐渐成为主流,比例超过60%。 艾媒咨询CEO兼 ...
一票难求,多少人为一场演唱会赴一座城?
3 6 Ke· 2025-06-25 10:57
Core Insights - The concert market in China is experiencing a significant resurgence post-pandemic, with increasing audience enthusiasm and ticket demand [3][4][5] - Major artists are seeing sold-out shows, indicating a shift in audience demographics where non-fans are also attending concerts for the experience [5][11] - The ticketing platform, Damai, has seen substantial revenue growth, reflecting the booming live entertainment sector [15][16] Group 1: Market Trends - In May 2023, the total number of concerts reached 330, a year-on-year increase of 20.9%, with 4.484 million attendees, up 23.2% from the previous year [4][12] - The audience demographic is expanding, with 21.6% of attendees aged 35 and above, a 2% increase from the previous year [14] - Concerts are attracting a diverse audience, including older generations, as seen with artists like Dao Lang and other veteran performers [14][22] Group 2: Economic Impact - The concert industry is not only benefiting artists but also boosting the revenue of related businesses, including ticketing platforms and local economies [15][22] - Damai's revenue for the fiscal year 2025 is projected to be approximately 2.057 billion RMB, a 236% increase, making it the second-largest revenue source for Alibaba Pictures [15][16] - Concerts are driving tourism, with significant percentages of attendees coming from outside the host city, leading to increased local spending [22][23] Group 3: Ticketing and Consumer Experience - The implementation of a strict real-name ticketing system has reduced ticket scalping but has also led to consumer complaints regarding refund policies [17][19] - The ticketing revenue distribution shows that artists and promoters take the majority of the income, with ticketing platforms receiving only 3%-20% [19][21] - The concert market's growth has prompted ticketing platforms to explore new business models, integrating travel and entertainment services [25][30]
北京市文化和旅游局推介全市49个驻场演出项目
Jing Ji Guan Cha Bao· 2025-06-23 00:41
(原标题:北京市文化和旅游局推介全市49个驻场演出项目) 6月20日上午,在2025北京国际文旅消费博览会开幕仪式上,北京市文化和旅游局向旅行社及酒店推介 49个重点驻场演出项目,演出项目包括戏剧与音乐会、戏曲与曲艺、杂技魔术、脱口秀等4大类。 戏剧与音乐类驻场演出项目20个 开心麻花在地质礼堂驻演经典喜剧《乌龙山伯爵》,累计演出超过1000场,累计票房收入超1亿元。北 京欢乐谷打造全域演艺体验,融合"山海经"和"三星堆"IP,在华侨城大剧院升级推出《金面王朝》驻场 演出,累计演出超7000场,接待游客近千万人次。爱乐汇利用三里屯、华熙·五棵松、常营等商业空间 打造演艺新空间,累计推出5000场类型丰富、主题多元的音乐表演。 戏曲与曲艺类驻场演出项目15个 杂技魔术类驻场演出项目4个 中国杂技团在朝阳剧场推出杂技《登峰造"技"》,汇聚九大经典节目,挑战高空叠架、疾速车技等惊险 美学。 脱口秀类驻场演出项目10个 单立人DownTown、波波笑剧场(北京三里屯店)、喜剧部落脱口秀(三里屯总店)等脱口秀剧场打造 潮流地标解压栖息地,常态化开展脱口秀演出。 来源:北京文旅微信公众号 北京京剧院在梨园剧场推出经典京剧 ...
演唱会票根秒变“万能消费卡” 龙岗深度释放票根经济发展势能
Shen Zhen Shang Bao· 2025-06-22 16:27
住在大湾区、爱追演唱会的你,或许来过这里——深圳大运中心。 数据印证着这片区域的热力:去年,大运中心全年举办93场大型赛演活动;今年截至6月12日已举办60 场,下半年预计再添32场。 从周杰伦、五月天演唱会引爆酒店满房,到乒乓球亚洲杯吸引孙颖莎、王楚钦的球迷跨省奔赴,美国梦 龙乐队让歌迷千里飞抵,乃至刀郎演唱会两日场外聚集超60万人次等,一场场顶流演出与赛事在此高频 上演,让所在地龙岗区成为深圳赛演经济的"顶流区"。 一张票根撬动二次消费 如何将超级人气转化为超级消费?龙岗区的答案是以"票根经济"为杠杆,撬动餐饮、住宿、购物等二次 消费的深度裂变。 据龙岗区商务局数据显示,周边商圈直接受益,毗邻大运中心的大运天地、龙岗星河COCOPark、仁恒 梦中心等商圈表现尤为亮眼。 数据显示,孙燕姿演唱会期间,这三大商圈人流量和营业额环比分别飙升20.35%和12.1%;任贤齐演唱 会期间,增幅更猛,达到52.6%和31.98%。全国游泳冠军赛也带来了人流量1%和营业额5.25%的增长。 "票根经济"的发展,紧紧围绕两大核心要素:一是作为流量入口的"票根",二是驱动消费的"折扣"。二 者相辅相成,共同激活"吃住行游购 ...
海州“夜经济”澎湃城市活力
Xin Hua Ri Bao· 2025-06-21 23:17
Core Viewpoint - The night economy in Lianyungang, particularly in the Haizhou District, is thriving, showcasing a blend of cultural activities and innovative business models that attract significant consumer engagement and employment opportunities [1][2][3] Group 1: Night Economy Development - The Haizhou District has successfully created a "street economy + night economy" model, leading to the establishment of 7 unique night markets and 8 brand night markets, generating an annual revenue of 2 billion yuan and creating over 10,000 jobs [1] - The "Old New Pu Historical Style Commercial Street" has been recognized as one of Jiangsu Province's 50 night consumption gathering areas, highlighting the area's cultural and economic significance [1] Group 2: Cultural and Entertainment Activities - Regular performances such as the "Journey to the West" themed shows and intangible cultural heritage markets have significantly increased daily foot traffic in the commercial areas [1] - The immersive light and shadow performance "Mirror Flower Dream" at the Shuanglongjing Scenic Area has maintained an over 90% attendance rate, with 65% of the audience being young viewers, establishing it as a cultural hotspot [2] Group 3: Innovation in Business Models - New business formats are emerging, including creative markets and themed performances, which enhance consumer experiences and diversify the night economy [3] - The Haizhou District is focusing on quality and digital transformation in the night economy, aiming to create more unique consumption scenarios to meet the diverse needs of consumers [3]
当世界看见“天工开物城”的“钢铁柔情”
Yang Shi Wang· 2025-06-20 08:22
"卷分前后,乃'贵五谷而贱金玉'之义。"《天工开物》在序言中阐述的卷次编排逻辑,始终强调着经世致用、工 开于人的实用主义哲学。江西新余作为其成书地,也正以工业与文化的共生实践,诠释着这一理念的当代价值。 在《天工开物》《五金》章节中,宋应星详细记录了铁矿冶炼过程;据新余市分宜县博物馆专家考证,宋应星所 处时代,分宜的采矿冶铁业迎来鼎盛时期。千年炉火形成的凤凰山冶铁文化,经由宋应星之笔,跨越历史时空, 与当代新余的工业脉搏共振。 新余市"因钢设市",素有"钢城"之称,拥有产能达千万吨的大型国有钢铁联合企业,能生产从0.08毫米到380毫米 近千个品种、4000多个规格的钢产品,其中,0.08毫米超薄无取向电工钢达到世界最高水平。今天的新余,正在 加快建设新型工业强市、国家创新型城市、全球锂电高地。 当凤凰山铁矿遗址的图景与夏布绣的纹样交替浮现,《天工开物》《乃服》章节中记载的 "凡苎麻无土不生",刻 录着这座城市另一面的文化柔情。作为"中国夏布之乡",当地百姓就地取材,尝试在苎麻制成的夏布上刺绣,创 造出以材质命名的绣种——夏布绣。2014年,这项刺绣技艺凭借其独特的艺术价值和文化内涵,成功入选"国家级 非物质 ...
13场音乐会纵贯7月,2025“漫步经典”汇聚10支名团
Bei Jing Ri Bao Ke Hu Duan· 2025-06-19 13:58
转自:北京日报客户端 7月3日至7月30日,每年一度的国家大剧院"漫步经典"系列演出再次回归,围绕"流金岁月"的主题,10 支中外顶尖音乐团体将带来13场风格多元的音乐会。 "漫步经典"也将到访城市副中心。7月12日,充满活力与狂想气息的矩阵萨克斯重奏团音乐会将于7月12 日在北京艺术中心音乐厅上演,以新颖编曲展现现代萨克斯的丰富表现力。 | | | CI V C | | --- | --- | --- | | | 19:30 | 2025漫步经典开幕 | | 国家大厨房 | | "狂想印象" | | 首尔厅 | | 乔纳森·诺特、黎卓宇与瑞士罗曼德管弦乐团音乐会 | | | 19:30 | 2025漫步经典 | | 79 | | "纪念圣-桑诞辰190周年" | | 国家大副院 音乐厅 | | 中央歌剧院交响乐团音乐会 | | | 19:30 | | | | | 2025漫步经典 | | | | "倚琴而歌" | | | | 苏萌与国家大剧院管弦乐团音乐会 | | | 19:30 | 2025漫步经典 | | | | "回望与跨越" | | | | 长野健、布雷查兹与汉堡国家爱乐乐团音乐会·l | | | ...
中国消费排第一的省份:一个季度消费额1.2万亿,人均消费超1万元
Sou Hu Cai Jing· 2025-06-18 23:44
Group 1 - The domestic consumption market in Q1 2025 shows structural optimization, diversified channels, and regional differentiation, with significant growth in new energy vehicles and home appliance replacement programs [2][4] - The demand for green and intelligent products is increasing, driven by technological advancements and heightened environmental awareness, leading to a rise in the consumption of new energy vehicles and smart home appliances [2] - Online consumption, particularly through live e-commerce and interest-based e-commerce, is experiencing explosive growth, attracting a large number of consumers with interactive and personalized shopping experiences [4] Group 2 - In Q1 2025, the top three provinces in terms of social retail sales are Jiangsu, Guangdong, and Shandong, with Jiangsu leading at 1.24 trillion yuan, showcasing a diverse consumption structure across various sectors [4][7] - The per capita consumption expenditure is highest in Shanghai at 14,000 yuan, indicating a strong correlation between income levels and consumer spending, with consumers prioritizing quality and personalized experiences [6][7] - The cultural performance market is thriving, with increased attendance at theaters and concert halls, reflecting a growing willingness among consumers to spend on entertainment as living standards improve [6]