比如，有媒体曾报道过一桩主播被公会追索天价违约金的案例。据花名小雅的当事人讲述，她在寻求某 公会的主播岗位时，该公司宣称可以在短视频平台孵化一个账号，并帮她进行运营，后期不愿意直播也 可以再转岗，并承诺保底7000元工资，还可提供住宿。 然而在她入职之后，却发现直播内容自己不能做主，公司要求拍摄一些露骨的擦边短视频，并在直播中 要穿得"清凉"。除了直播风格难以接受之外，小雅实际拿到的工资也远低于7000元。理想与现实的落差 使得她很快就选择离职，可接下来该公会以违约为由，要求其支付公前期投入10万元，以及违约所造成 的收益损失2.8万多元。 除了克扣薪资以及要求擦边外，"有效直播时间"也成为了部分公会压榨主播的手段。比如直播时长不等 于有效直播时长，而有效直播时长的计算，又与观看人数、互动人数、打赏金额等指标息息相关，由此 就给主播履约带来了巨大的变数。有相当多主播发现，自己兢兢业业直播了一个月、每天直播时间超过 8小时，可结果月底统计时直播时长却不达标。 如果要选择一个让许多主播谈之色变的东西，或许非"违约金"莫属。"挣三千、赔百万"的故事在直播行 业可谓是屡见不鲜，甚至不知有多少圈外人怀揣一夜暴富的美梦扎 ...

新京报记者 程亚龙 编辑 甘浩 校对 刘军 7月2日，新京报刊发"银行女职员虚构理财产品诈骗近亿元，花6000余万打赏主播"的报道，其中打赏款被予以刑事追缴的判决，引发了公众讨论：赃款被 用于直播打赏，直播平台和主播应该退还吗？ 新京报记者注意到，使用赃款打赏主播引发的刑事追赃问题，也曾引发法律界的众多讨论，在司法实践中也存在争议。有法院认为打赏属于赠与行为或平 台在获得高额打赏时，未提供合理对价服务，对平台进行追缴。也有法院在判决中指出，平台属于"善意取得"或不宜通过刑事追缴程序处理，未在刑事判 决中作出向平台追缴的决定。 ▲2025年6月23日，河南省高院就网络直播平台申请的执行复议召开听证会，该案中法院判决向直播平台刑事追缴1800余万。新京报记者 程亚龙 摄 赃款打赏是否追缴判例不一 在新京报的报道中，银行女职员席薇于2009年至2022年间，虚构理财产品，私刻公章，以"保本保息、收益高"等为由，先后收取31名客户1.6亿余元的理 财本金，截至案发尚有9000余万元未返还，其中6000余万元被席薇用于直播打赏。最终，席薇因诈骗罪被判处无期徒刑，直播平台及主播被刑事追缴，要 求退还赃款。 新京报记者梳理 ...

Core Viewpoint - The transformation of Yanhhe Village from poverty to prosperity is attributed to community engagement and sustainable development practices, particularly through the establishment of a tea industry and eco-tourism initiatives [5][6][8]. Group 1: Community Engagement and Development - The village utilized a bamboo forest as a meeting place for villagers to discuss development strategies, which fostered a sense of community and collective decision-making [5][6]. - The establishment of a three-tier governance structure (village party committee, village committee, and economic organization) has enhanced local decision-making and community participation [6][8]. - The village has successfully integrated villagers' ideas into development plans, leading to a stronger work ethic and increased participation in local projects [8]. Group 2: Economic Transformation - Yanhhe Village has shifted from a reliance on traditional agriculture to a diversified economy that includes tea cultivation, eco-tourism, and local hospitality services [6][8]. - The village received over 800,000 tourists in 2024, indicating a significant growth in the tourism sector, which has become a major source of income [8]. - The collective economic income of the village has surpassed 4 million yuan annually, with per capita income exceeding 40,000 yuan, showcasing the financial benefits of the transformation [8]. Group 3: Environmental and Social Improvements - The village has implemented sustainable practices, such as using organic fertilizers and improving waste management, which have contributed to a cleaner environment [4][6]. - The introduction of new businesses, including coffee shops and live-streaming sales of local products, reflects a shift towards modern economic activities and the return of former residents to contribute to local development [8].

作为国内领先的游戏直播平台，虎牙善于版权运营与产业协作，并构建立体化赛事体系：平台以运 营"英雄联盟职业联赛（LPL）""王者荣耀职业联赛（KPL）"等顶级职业赛事奠定专业基石；以"英雄联 盟传奇杯""DOTA2不朽杯"等融合竞技与娱乐的自制IP赛事拓宽生态边界；配合"村运会""校运会"等县 域及高校市场渗透策略覆盖下沉市场，构成系统化布局。 在全球电竞产业升级的关键节点，虎牙依托"职业赛事-综合性赛事-下沉赛事"三级赛事体系的纵深布 局，通过赛事版权矩阵与职业战队的战略协同，将进一步展现其在电竞产业的中枢价值：高效连接核心 玩家群体，深度贯通游戏厂商与生态伙伴的合作通路。 虎牙公司相关负责人表示"EWC2025是电竞产业全球化的重要契机。虎牙将以全版权、多战队、深生态 的布局，助力中国电竞在国际舞台展现竞争力，同时深化与全球合作伙伴的协同，推动电竞产业价值提 升"。 2025电竞世界杯（EWC2025）将于7月7日在沙特利雅得盛大启幕，这场电竞盛宴将在持续7周的时间， 聚焦全世界电竞用户的目光。本届赛事共汇聚24个电竞项目、25项赛事、200支俱乐部及2000名选手， 总奖金池超7000万美元，其规模与影响 ...

潮新闻客户端 记者 张云山 许伊雯 在直播电商行业蓬勃发展的浪潮中，杭州遥望网络科技有限公司凭借众多明星IP、全平台覆盖的业务版图脱颖而出。这家2010年成立、2018年A股上市的国 家高新技术企业，其工会自2017年成立以来，同样成绩斐然。浙江省工人先锋号、浙江省新业态基层工会示范点等荣誉加身，培育出业内首个"浙江工匠"， 在维护职工权益、推动行业发展等方面，交出了一份亮眼答卷。 红色引擎领航，凝聚奋进"向心力" "听方书记讲党课，让我更明白直播带货不仅是工作，还能传递正能量！"遥望科技的主播小李上完"主播第一课"后深受触动。遥望科技工会在公司党委领导 下，构建"共建互促、优势互补、党工青妇一体化"工作格局。公司党委书记方剑化身讲师，通过线上课程为职工和主播讲述行业使命；党员主播小五结合助 农直播故事，传递爱岗敬业精神，让红色基因融入直播电商的每个环节。 多元培育体系，激活人才"一池春水" 走进遥望学院，49名专业讲师打造的175门课程正为员工成长"充电"。从新人培养到通用能力提升，从"领航者"高管培训到"新人训"基础课程，遥望科技为 不同层级员工定制成长路径。"在这里，每个阶段都有精准的培养计划，让我快速 ...

Group 1 - The core viewpoint is that Hangzhou is becoming a hub for live streaming and e-commerce, with significant growth in the number of platforms, streamers, and related businesses, leading to over 1 million jobs created [1] - Hangzhou has 32 major live streaming platforms and nearly 50,000 streamers, with over 10,000 registered live streaming-related companies, ranking first in the country [1] - To promote the standardization and professionalization of the live streaming industry, Hangzhou has introduced the first municipal-level compliance guidelines for the live e-commerce industry, outlining five types of entities and eight key legal risk prevention points [1] Group 2 - The Xihu District of Hangzhou is leading in live e-commerce innovation, establishing a "digital governance platform" and a multi-departmental joint meeting mechanism to enhance industry self-regulation [2] - Specific compliance requirements have been developed, including the "Green Live Room Management Standards" and "Star Rating Method for Green Live Rooms," which aim to protect businesses and improve the industry's image [2] - The industry emphasizes that compliance is the foundation for healthy and sustainable development, and innovation should occur within a compliant framework to gain societal recognition and achieve high-quality growth [2]

Group 1 - The core idea is the integration of "united front work" with business circles to create a new model of development in Licheng Street, Liyang City, enhancing community engagement and economic vitality [1] - The "Tongxin Tongxiang" business circle serves as a central platform for resource integration and innovative service forms, promoting a collaborative environment among local businesses and community members [1][3] - The establishment of a "one-stop" service platform aims to provide convenient services to the public, ensuring a high level of satisfaction among residents [3] Group 2 - A multi-dimensional communication system has been developed to disseminate policy information effectively, including tax incentives and entrepreneurial support, ensuring maximum reach to the public [2] - The introduction of themed activities and exhibitions, such as the local comic artist exhibition, has attracted over 10,000 participants, enhancing community awareness and participation [2] - The "smart station" concept has been implemented to facilitate problem-solving and collaboration among local merchants, creating a supportive environment for business operations [3] Group 3 - Various cultural and festive events, such as the "New Year" celebration and "Mid-Autumn" tea party, have been organized to foster community spirit and engagement among different social groups [3] - The promotion of local businesses through visual displays and events has helped to enhance the visibility and attractiveness of the business circle [4] - Regular activities like the "MINI Rock Music Festival" have drawn over 20,000 attendees, significantly boosting local sales and economic activity [4] Group 4 - The establishment of a live streaming platform has facilitated direct sales of local agricultural products, creating a win-win situation for farmers, businesses, and consumers [5] - The integration of "united front" thinking into economic development strategies has led to a unique revitalization path for the business circle, focusing on both economic and social benefits [5] - Future plans include deepening the integration of grassroots united front work with business development to create a sustainable cycle of growth and community engagement [5]

Group 1 - A new party branch has been established in a network live-streaming company in Shunyi District, Beijing, providing a home for 11 floating party members [1] - The company has seen significant growth in its business since entering the live-streaming market five years ago, with party members playing a crucial role in driving performance [2] - The floating party committee in Henan has been actively promoting the establishment of party organizations in new economic sectors, focusing on the unique characteristics and needs of young and mobile workers [2][3] Group 2 - The establishment of "floating party member service stations" has strengthened the role of party organizations in enterprises, enhancing innovation and core competitiveness [3] - A technology company in Changping District has implemented a "party member demonstration post" system, leading to significant breakthroughs in product development [3] - The Henan floating party committee has conducted evaluations of service stations, identifying areas for improvement and potential disqualification for underperforming units [3] Group 3 - The Henan floating party committee has created a platform for resource sharing among various business associations in Beijing, facilitating connections and support for over 30 Henan enterprises [4][5] - The committee encourages the establishment of cross-regional and cross-industry collaboration networks to enhance communication between government and enterprises [5] - Future efforts will focus on improving the management of floating party members and creating an information service platform for better connectivity and resource sharing [5]

2025 年 07 月 02 日 传媒 四种主要变现方式中，当下，我们认为 电商最好 四种主要变现方式中，当下，我们认为电商最好。移动互联网 时代，用户注意力从线下转为线上，互联网平台围绕细分场景产 业链环节在竞合中找到了生态卡位，并积累了庞大的用户规模， 基于所在场景及生态链位置，探索出四大主要的变现模式，即电 商、广告、游戏、直播： 原因一：广告增长受加载率约束，内容平台电商化。广告是以 抖音、快手为代表的内容平台最主要的收入来源之一，其规模取 决于平台用户数量、用户使用时长、广告加载率等核心指标，而 移动互联网时代用户规模见顶，用户使用时长增长放缓，广告加 载率过高影响平台内容调性而受限，因此广告天然存在天花板。 以抖音、快手为代表的内容平台从 2018 年开始切入电商变现，得 益于内容营销与电商转化的流畅链路，其电商规模快速扩大，2024 年抖音电商 GMV 总额约 3.5 万亿元，同比增长 30%。 原因二：品牌在弱宏观下倾向于直接转化为交易，电商业绩相 对更稳健。2024 年社零总额为 48.79 万亿，同增 3.5%，消费端需 求疲软抑制了企业的投放需求，2024 年 A 股上市公司销售费用率 ...

昨天，广州再甩王炸，《推动直播电商高质量发展若干意见》正式发布。 大家都知道，现在全国各地都在抢直播电商这块蛋糕。 杭州有淘宝，深圳有腾讯，那广州呢？作为千年商都，广州怎么能甘心落后？ 这次新政的核心就一个字：抢！ 来源：广州市政府这次不是小打小闹，目标是要把广州打造成全国直播电商的"老大哥"。 说实话，看完这个政策文件，第一感觉就是：广州这次是真的下血本了！ 先说说背景，为啥广州要玩这么大？ 抢什么？抢人才、抢企业、抢项目、抢话语权！ 先给大家报几个数字，看完你就知道广州这次玩得有多狠： 到2027年，广州要做到： 1、建成10个以上年销售超10亿的直播电商园区（想想看，10个园区，每个10亿+，这是什么概念？）2、打造30个大型直播电商基地3、引进培育 300家重点企业4、打造100个广货网红品牌5、培养10万个带货达人 最关键的是，要把广州的网上零售额推到3100亿元！ 朋友圈，3100亿是什么概念？相当于一个中等城市一年的GDP啊！ 政策好不好，关键看给不给钱。这次广州是真的大方： 对企业的奖励：首次进入"鸿鹄"企业名单，直接奖100万； 网上零售额突破30亿，奖150万；突破100亿，奖250万；突 ...