与网剧、网游形成文化"新三样"，成为中华文化走出去的创新载体 网络文学何以"圈粉"海外（推进文化自信自强） 小说、漫画、动画、电影、衍生品……网络文学出海产业链日益成熟 一个全球共创IP的养成记 一部网络小说，衍生出集有声书、广播剧、漫画、动画、电视剧、电影、手游、衍生品等于一身的IP作 品。一个全球共创IP何以炼成？ 2011年，500多万字的网络小说《全职高手》在起点中文网开始连载。刚动笔时，该书作者、阅文集团 白金作家"蝴蝶蓝"不会想到，这部电子竞技题材的网络小说，长尾效应如此显著：改编动画首日播放破 亿次，动画系列总播放量超25亿次；动画大电影《全职高手之巅峰荣耀》在9个国家及地区上映；同名 电视剧播放量近40亿次。 作家"天蚕土豆"、浙江省网络作家协会副主席李虎： 我的网文漂洋记 我10多年前开始创作网络文学，最开始只是写给中国的读者看。后来，我的作品被海外读者出于热情自 发翻译成了外文，迈出出海的第一步。这些年，我的作品《斗破苍穹》《武动乾坤》《元尊》等纷纷走 向海外。 网络文学之所以能海外"圈粉"，最重要的原因在于传递了共通的情感内核。网络文学以通俗易懂的文字 来讲述故事，进而讲述故事里的喜怒哀 ...

"《全职高手》是网文出海的一个典型代表。"阅文集团相关负责人说。《全职高手》2014年完结，2015 年即登陆日本，由日本出版社Libre出版日文版，下载量超过3000万次，出版社的网站还专门制作了"用 语解说"栏目。2017年，《全职高手》英文版上线阅文集团旗下平台起点国际，累计海外阅读量突破1.3 亿次。 同年问世的起点国际，是最早从事中国网文海外传播的平台之一。2018年，起点国际开通原创功能，越 来越多海外用户从单纯的阅读者转变为创作者、翻译者，甚至IP共创者。截至2024年底，起点国际已上 线约6800部中国网络文学翻译作品，培育46万名海外作家，累计访问用户近3亿，覆盖200多个国家和地 区。 小说、漫画、动画、电影、衍生品……网络文学出海产业链日益成熟 一个全球共创IP的养成记 本报记者 曹玲娟 一部网络小说，衍生出集有声书、广播剧、漫画、动画、电视剧、电影、手游、衍生品等于一身的IP作 品。一个全球共创IP何以炼成？ 2011年，500多万字的网络小说《全职高手》在起点中文网开始连载。刚动笔时，该书作者、阅文集团 白金作家"蝴蝶蓝"不会想到，这部电子竞技题材的网络小说，长尾效应如此显著：改编动 ...

Core Viewpoint - The article discusses the maturation of the overseas expansion of Chinese online literature, highlighting the successful transformation of works like "The King's Avatar" into global IPs through various media adaptations and collaborations [1][4]. Group 1: Industry Development - The online literature industry has evolved to create a comprehensive IP ecosystem, including novels, comics, animations, films, and merchandise [1]. - "The King's Avatar," a notable example, has achieved significant viewership, with its animated series surpassing 2.5 billion views and the live-action series reaching nearly 4 billion views [1]. - The platform Qidian International has played a crucial role in promoting Chinese online literature abroad, with approximately 6,800 translated works and nearly 3 million users across over 200 countries by the end of 2024 [2]. Group 2: Global Collaboration - The concept of "global co-creation of IP" is emphasized, with over 100 countries participating in the creation of online literature, marking a shift from content export to collaborative development [4]. - The partnership between the Swiss National Tourism Board and "The King's Avatar" illustrates the potential for cross-industry collaborations to enhance global reach [4]. Group 3: Cultural Impact - The emotional core of online literature, which resonates universally through themes of love, friendship, and family, is identified as a key factor in attracting international readers [5]. - The incorporation of traditional Chinese culture within these narratives has proven appealing to overseas audiences, further enhancing the global presence of Chinese online literature [5]. Group 4: Translation and Adaptation Challenges - Translation is highlighted as a critical factor for successful overseas expansion, with challenges arising from cultural differences and varying audience preferences [6]. - The importance of maintaining the integrity of the original work while adapting it for different languages and cultures is emphasized, ensuring that the emotional essence is preserved [6].

Core Insights - The article discusses the maturation of the overseas expansion of Chinese online literature, highlighting the success of the IP "Full-Time Master" and its various adaptations across different media [1][2][3] Industry Overview - The global co-creation of IP is a new phase for Chinese online literature, transitioning from content and model export to a collaborative international approach [2][3] - As of the end of 2024, the platform Qidian International has launched approximately 6,800 translated works and nurtured 460,000 overseas authors, with nearly 300 million cumulative users across over 200 countries and regions [2] Success Stories - "Full-Time Master," a web novel that began serialization in 2011, has achieved significant global reach, with its adaptations including an animated series with over 2.5 billion views and a film released in nine countries [1] - The novel's Japanese version has over 30 million downloads, and the English version has surpassed 130 million overseas reads [1] Cultural Impact - The emotional core of online literature resonates universally, allowing it to attract overseas readers despite cultural differences [3][4] - The incorporation of traditional Chinese culture in adaptations has enhanced the appeal of these works to international audiences [4][5] Translation and Adaptation Challenges - Translation is crucial for the overseas success of online literature, requiring an understanding of local audience preferences and the establishment of a comprehensive terminology database [4] - Authors are encouraged to focus on storytelling and emotional expression, which are fundamental to engaging with global readers [4]

Group 1 - The news about the Chinese short drama "Trump Falls in Love with the Cleaner in the White House" claiming to have earned $150 million in North America within three months is false, as no such drama exists and all related content is AI-generated [1][2] - The phenomenon of this false news reflects a broader narrative about the supposed success of Chinese cultural products in Western markets, which is often exaggerated [2][3] - The concept of "upward attack" (升维打击) is discussed, suggesting that low-cost, non-industrialized cultural products can penetrate high-end markets, but the reality of such success is questioned [3][4] Group 2 - The overseas market for Chinese web literature generated revenue of approximately 4.305 billion yuan in 2023, with Southeast Asia being the largest market, followed by North America [5][6] - Although there are examples of Chinese web literature adapted into series on mainstream platforms in the West, the overall impact and commercial success are limited [7] - The short drama market is growing rapidly, with overseas short drama applications generating $700 million in in-app purchases in Q1 2025, with the U.S. contributing 49% [8][10] Group 3 - The total downloads of overseas short drama applications reached 950 million by the end of Q1 2025, but this does not equate to active user numbers [9] - The revenue from the U.S. short drama market is still significantly lower than that of the Chinese market, which reached approximately 50 billion yuan in 2024 [10] - The idea of "upward attack" in content industries is challenged, emphasizing that different content forms can coexist and thrive without one displacing the other [11][12]

Core Insights - The revenue scale of China's online literature market is projected to reach 49.55 billion yuan in 2024, reflecting a year-on-year growth of 29.37%, showcasing the industry's resilience and growth potential [1] - The overseas market revenue for online literature is expected to reach 4.815 billion yuan, marking a new highlight in the industry's development [1] Industry Growth and User Engagement - The total number of online literature works in China has surpassed 42.1 million by the end of 2024, an increase of over 4.2 million works compared to 2023 [1] - The user base for online literature has reached 638 million, representing a 16% year-on-year growth, achieving a historical high [1] - Online literature is entering a new phase centered on user and consumption conversion, characterized by its representation as a new form of mass art, the emergence of new business models, and integration with micro-short dramas [1] IP Development and Young Creators - The number of online literature IP adaptations in China reached 83,250 in 2024, showing a year-on-year increase of 14.55% [2] - Young creators, particularly those born between 1995 and 2010, account for nearly 40% of newly signed online literature authors, with the youngest member of the Chinese Writers Association being only 25 years old [2] - The rise of young authors is injecting creative energy and new ideas into online literature, with over 50% of creators on the Tomato Novel platform being post-95s [2] International Expansion - The overseas revenue of China's online literature industry reached 4.815 billion yuan in 2024, with a year-on-year growth of 10.68% [3] - The total number of "going global" works, including overseas original works, is approximately 750,900, reflecting a year-on-year increase of 7.92% [3] - The trends of scale, quality, and ecological development are becoming prominent in the international expansion of online literature, supported by advancements in artificial intelligence that enhance translation efficiency and localization capabilities [3] Future Outlook - The application of new technologies, such as artificial intelligence, is expected to significantly improve the creative efficiency and innovative vitality of the online literature industry [3] - Online literature is anticipated to integrate more deeply with various content forms, including audiobooks, micro-short dramas, and online games, fostering a cross-media and diversified content ecosystem [3]

Group 1 - The establishment of the "National Online Writer Exchange Center" in Suzhou marks a significant moment for Chinese online literature and its authors, emphasizing the need for writers to engage with society and peers [1] - A training program focusing on the integration of online literature and film was held, gathering over 120 participants from various sectors to discuss the future and pathways for the fusion of online literature and audiovisual media [1] - The rapid development of online literature necessitates breaking regional barriers among writers to enhance cultural exchange and inspire creativity through diverse perspectives [1] Group 2 - The Shanghai Sanlian Bookstore aims to innovate the model of physical bookstores by focusing on content production and dissemination, with plans to expand its educational and cultural space [2] - The "National Online Writer Exchange Center" will leverage resources from the China Writers Association, Douyin Group, and Shanghai Sanlian Bookstore to create a friendly offline exchange environment for online writers and literature enthusiasts [2]

Group 1 - The core viewpoint emphasizes the need to strengthen copyright protection across various sectors, including film, online audio-visual, literature, e-commerce, and search engines [1] - Key initiatives include focusing on major case investigations and targeted industry governance to enhance the copyright business environment [1] - The establishment of a comprehensive online dispute resolution mechanism for copyright issues is highlighted, along with the promotion of software legalization [1]

Core Viewpoint - The article discusses the key initiatives outlined by the National Copyright Administration to enhance copyright protection and create a favorable copyright business environment in China [1] Group 1: Key Initiatives - Emphasis on investigating major copyright infringement cases and conducting special governance in key industries [1] - Increased efforts to protect copyrights in the film and television, online audio-visual, online literature, e-commerce, and search engine sectors [1] - Establishment of a comprehensive online dispute resolution mechanism for copyright disputes, along with advancing software legalization [1]

据报告显示，截至今年6月份，中国网民的总数已经达到了11.23亿，互联网的普及率也攀升至79.7%。这一数字不仅彰显了中国互联网市场的庞大规模， 也反映了互联网在民众生活中的日益普及。 在5G网络建设方面，报告显示了一个令人瞩目的成就：截至2025年6月，我国超过90%的行政村已经实现了5G网络的覆盖。这一进展不仅极大地提升了乡 村地区的数字化水平，也为乡村经济的发展注入了新的活力。同时，互联网医疗的发展也取得了显著成效，用户规模达到了3.93亿，远程医疗服务网络不 断扩展，为更多地区和人群提供了便捷的医疗服务。 中国互联网络发展再传捷报，网民数量已突破11亿大关，5G网络在行政村中的覆盖率也超过了九成。这一消息来自中国互联网络信息中心最新发布的第 56次《中国互联网络发展状况统计报告》。 中国的电子商务市场继续保持全球领先地位。报告指出，2025年1至5月，全国网上零售额达到了6.04万亿元，连续十三年稳居全球第一。在线上消费领 域，"人工智能+消费"的蓬勃发展尤为引人注目。智能网联汽车、AI终端、服务机器人等"新三样"正成为构建覆盖"人车家"全场景数字生活生态的重要力 量。 短视频作为近年来兴起的互联网应 ...