Core Insights - The Chinese online literature market is undergoing a deep transformation driven by social and cultural demands, technological innovations, and capital investments, with content and traffic remaining the core drivers of the industry [1] User Growth - By December 2024, the user base of Chinese online literature is expected to reach 575 million, an increase of 54.74 million from December 2023, accounting for 51.9% of the total internet users [1] Industry Rankings - The top ten online literature IP platforms in China for 2025, based on a comprehensive evaluation model, are: 1. Yuewen Group 2. Tomato Novel 3. Heiyan Network 4. Qimao 5. Dianzhong Technology 6. Zhongwen Online 7. Zhangyue Technology 8. Motie Culture 9. Migu Literature 10. Tadu Literature [1][2] Market Performance and Commercial Value - The evaluation of market performance and commercial value is based on the number of IP licensing collaborations and the number of hit adaptations in short dramas. Yuewen Group, Tomato Novel, and Heiyan Network lead in IP licensing, while Tomato Novel, Dianzhong Technology, and Zhangyue Technology excel in hit adaptations [7][8] - Yuewen Group's IP commercial revenue grew by 33.5% to 4.09 billion yuan, driven by successful adaptations of major IPs like "Douluo Dalu" and "Qing Yu Nian" [7] Content Ecosystem - In 2024, Yuewen Group signed 650,000 new works, leading the industry with over 42 billion new words. Tomato Novel and Heiyan Network also showed strong performance in content creation and adaptation [9][11] - AI-assisted creation is becoming popular, significantly enhancing content production efficiency across platforms [11] User and Author Ecosystem - Tomato Novel achieved 218 million monthly active users in June 2024, a 35.5% increase year-on-year. Yuewen Group's average monthly paid users rose by 4.6% to 9.1 million [12] - Seven Cat Novel attracted many authors with favorable signing policies, while Tomato Novel implemented various support measures to foster content incubation [12] Platform Influence - Tomato Novel's WeChat index peaked during short drama marketing events, reflecting its strong cross-platform engagement. Heiyan Network's small program matrix has become a key tool for user acquisition and experience enhancement [13] Industry Trends for 2025 - The online literature IP market is expected to see improved IP development efficiency, with a focus on micro-short dramas and global expansion aided by AI translation [14][15] - The rise of micro-short dramas is predicted to transform the adaptation landscape, with a projected market size exceeding 100 billion yuan by 2027 [14] Historical Context - The evolution of the Chinese online literature industry from 2018 to 2025 has been marked by significant shifts in platform dynamics, user engagement, and content monetization strategies [16][20]

Core Insights - The article discusses the integration of artificial intelligence (AI) in the digital content industry, particularly focusing on the practices of Yuewen Group in the realm of online literature, emphasizing AI as an auxiliary tool for creators rather than a replacement for human creativity [1][3]. Group 1: Intelligent Creation - Yuewen positions intelligent creation as a "comprehensive assistant" for writers, utilizing its self-developed "Miaobi" system to provide robust support across multiple dimensions [1]. - The system enhances the "web literature feel" by training a 200 billion parameter model specifically for web literature genres, improving text processing capabilities from 2K to 32K tokens [1]. - The "Miaobi" system assists in the entire creative process, including world-building, character development, expression optimization, and knowledge consulting [1]. Group 2: Role Playing - Yuewen aims to "revive" characters from stories, enabling deep interaction between readers and characters through data-driven definitions of character essence [1]. - The company employs Retrieval-Augmented Generation (RAG) technology to address issues like hallucinations and outdated knowledge in character dialogues [1]. - By combining supervised fine-tuning and reinforcement learning from human feedback, Yuewen seeks to provide personalized character interactions that surpass generic dialogue models [1]. Group 3: Challenges and Solutions - Yuewen's practices offer reusable solutions to three major challenges in vertical AIGC: defining fields, data storage, and scaling applications [1]. - The company quantifies subjective concepts like "web literature feel" using data and addresses data storage challenges by reducing manual annotation time by 70% through large model-assisted labeling [1]. - To achieve scalable implementation, Yuewen focuses on creating a business closed-loop and optimizing reasoning costs while monitoring core metrics [1][3]. Group 4: Future Outlook - Yuewen's exploration confirms its core belief that AI serves as "auxiliary driving" in creation, with the true control remaining in the hands of writers [3]. - The evolution of AIGC is expected to lead to three major transformations: democratization of creation, interactive reading experiences, and industry upgrades for faster IP incubation [3][4][5]. - The company has accumulated over 17,000 practical cases, establishing a sustainable ecosystem for web literature vertical AIGC through its four-ring model of pre-training, fine-tuning, feedback alignment, and production returns [5].

Group 1 - The core viewpoint of the article emphasizes the integration of online literature and audiovisual content as a current trend in the cultural industry, highlighting the need for creators to adapt to new technologies and enhance literary quality for better content transformation [1] - The event organized by the China Writers Association attracted over 70 participants, including online writers, screenwriters, and key representatives from online literature and audiovisual platforms, focusing on innovative paths for the conversion of online literature to audiovisual content [1][2] - The training program featured discussions on the development trends of online micro-short dramas and the pathways for transforming online literature IP into audiovisual works, enhancing participants' understanding and confidence in the integration of literature and audiovisual content [3] Group 2 - Online literature platforms are leveraging rich copyright and content resources to convert literary works into audiovisual products, with companies like iReader Technology creating self-produced dramas and expanding into overseas markets [2] - Audiovisual platforms and film production companies are improving short drama creation models by utilizing long drama resources, as seen with Huace Film & TV's strategy to link long and short dramas [2] - The training sessions provided insights into the potential for content transformation, with participants expressing a commitment to furthering creative and adaptation practices to support high-quality integration of online literature and audiovisual content [3]

"非常有意思，书本不再只是白底黑字，就像有了生命力一样。"作为一名文学爱好者，郑芬华直 言，"你看白马湖生态环境好吧？人文环境更好。真是住对了地方！" 白马湖生态创意城管委会供图。 不久前，家住白马湖附近的郑芬华在陈家村创意园参加了一场沉浸式城市阅读体验项目——"阅读 共生长"，不仅亲眼看到了《封神演义》《西游记》等名著中描绘的场景，还与NPC（非玩家角色）即 兴互动，甚至直接参与了文学创作。 "找对了地方。"浙江大丰实业股份有限公司（以下简称"大丰"）品牌与市场管理部总经理江帆也有 同感。2023年5月，大丰科创中心正式搬迁至白马湖生态创意城，这只文体装备行业"第一股"在此开启 新的发展版图。 20年前，时任浙江省委书记习近平同志提出加快建设文化大省，大力实施"八项工程"。这一重要指 示宛如一颗投入湖面的石子，激起了文化发展的层层涟漪。如今，逐浪20年，白马湖边"造"出了一座生 态创意城，拥有全国首个且唯一的中国网络作家村，集聚了网易、华数传媒、大丰数艺等多家文创企 业。在这里，文化产业形成了集群效应。 以"文"开局 这片山水美地敲开"发展之门" 《会稽地志》中有载，汉周举乘白马游而不出，以为地仙，白马湖之 ...

重生先虐白眼狼，捣乱亲戚都遭殃。 不往前世坑里跳，从此自信放光芒。 无限世界机遇多，游戏危险重重闯。 过关升级斗主神，拯救世界我最强。 末世先囤万吨粮，堡垒高墙加电网。 研制疫苗建基地，从此不怕丧尸王。 穿进改革春风里，创业投资加买房。 走在时代最前列，带领全家奔小康。 喝醉看错房间号，转身撞进总裁房。 竹马天降修罗场，CP乱炖狂发糖。 玉佩自带灵田广，系统奖励叮当响。 稀有灵根加奇遇，打脸反派我最狂。 穿越成为发明家，肥皂玻璃火药厂。 王国维说"一代有一代之文学"，如今，中国网络文学作家已经超过3000万，作品总数量超4000万[1]。在这样庞大的"金字塔生态结构"中，每年都有上百万 部小说产出，如何在文海中脱颖而出，套路成为网文作家们抓住流量的密码。 什么是网络文学中抽象的"套路"？RUC新闻坊试图通过对20多年数据的整理与分析，梳理类型标签演化的历史脉络，观察简介文本创作中的技巧，以及探 究哪些类型的网络文学更容易实现IP变现，登上"塔尖"。 类型标签的演化：谁在兴起？谁在衰落？ 网络文学有其分野，其中男频和女频是最基本的分类。"男起点女晋江"这句话流传已久，指的是晋江文学城往往是女性读者的聚集地，而起 ...

Group 1 - The article highlights the growing international presence of Chinese culture, with products like the TV series "The Story of Roses" being translated into 12 languages and the game "Black Myth: Wukong" gaining global popularity [1] - The 2024 market size for Chinese online literature is projected to exceed 5 billion RMB, with over 350 million overseas users [1] - The actual sales revenue of Chinese self-developed games in overseas markets is estimated at $18.557 billion, with over 1,600 Chinese games launched on the Steam platform, reflecting a year-on-year growth of approximately 45% [1] Group 2 - At the 21st Shenzhen International Cultural Industries Fair, visitors can interact with virtual characters from popular dramas like "Qing Yu Nian" and "Fan Hua," showcasing the overseas dissemination of these IPs [3] - The CEO of Yuewen Group stated that Chinese online literature is leading globally in terms of creative ecology, business models, and technological innovation, with around 6,800 online novels and 1,700 comics being disseminated overseas by the end of 2024 [3] - Game IPs are evolving from "cultural symbols" to "global narratives," with companies like 37 Interactive Entertainment integrating Chinese web literature IPs into games to balance Eastern aesthetics with global storytelling [3] Group 3 - Tencent's approach to overseas content design includes localizing elements, as seen in the Brazilian version of "Honor of Kings," which incorporates local musical instruments [4] - The gaming industry is encouraged to increase investment in self-developed games and to use "world storytelling" to bridge cultural gaps, exemplified by "Black Myth: Wukong" [4] - AI tools are becoming a significant trend in content creation, with AI translation accelerating the scale and multilingual outreach of Chinese online literature, leading to a 180% increase in Japanese users for Yuewen Group and over 350% growth in revenue from non-English works [4]

Core Insights - Chinese online literature is gaining significant global traction, with 350 million users across over 200 countries, utilizing a "creation-feedback-recreation" model and diverse IP pathways [1] - The market size for Chinese online literature IP adaptations is projected to reach 298.56 billion yuan in 2024, reflecting a year-on-year growth of 14.61% [2] Group 1: IP Expansion and Global Partnerships - The IP value chain of Chinese online literature has expanded into various sectors, including publishing, audiobooks, animation, gaming, film, and tourism [4] - Partnerships with global entities like Disney, Netflix, and Sony Pictures have facilitated the international distribution of adapted series, with "Celebrating the Year 2" being the most popular Chinese mainland series on Disney+ [4] - Ten Chinese online literature works have been included in the British Library's collection in 2024, following the inclusion of 16 works in 2022 [4] Group 2: Innovative Models and Cultural Integration - The "Cultural Tourism+" model is being employed to create new overseas experiences, with initiatives like the "25-Year Reunion in Zurich" plan for fans of "Full-Time Expert" [5] - The introduction of AI translation is accelerating the multilingual and large-scale international dissemination of Chinese online literature, with over 3,200 new AI-translated works in 2024, accounting for nearly half of all translated works [7] - The efficiency of AI translation has improved nearly a hundredfold, with costs reduced by over 90%, enhancing user experience and engagement [9] Group 3: Overcoming Cultural Barriers - To address challenges in translation and cultural understanding, companies are promoting original overseas creations and utilizing universal cultural mediums like film and games for cultural translation [10] - A new phase of systematic development in the internationalization of Chinese online literature is underway, with collaborations like the three-year project with the British Library focusing on cultural exchange and IP co-creation [11] - The shift from "curiosity-driven dissemination" to "value resonance output" signifies a transformation in how Chinese cultural brands are establishing a global presence through technology and content [12]

Core Insights - The Chinese entertainment industry has recently experienced unexpected successes with "Black Myth: Wukong" and "Nezha: The Devil's Child," both achieving record-breaking sales and box office figures, indicating a potential reevaluation of the industry's market space and content quality [2][3]. Industry Overview - Historically, the Chinese entertainment industry has been undervalued, with its GDP contribution remaining below 5% as of 2023, compared to 31% in the U.S. in 2017, suggesting significant growth potential [3]. - The success of "Black Myth: Wukong" and "Nezha 2" may prompt a reassessment of the market's capacity for high-quality content, indicating that the ceiling for premium content is far from being reached [3]. Company Analysis: Yu Wen Group - Yu Wen Group reported a revenue of 8.12 billion yuan for 2024, marking a three-year high, with a net profit of 1.14 billion yuan, highlighting its strong performance in the entertainment sector [4]. - The company has developed a comprehensive approach to IP (Intellectual Property) development, leveraging its extensive experience in content production to create a full industry chain advantage [5][12]. IP Development Strategy - Yu Wen has successfully transitioned from merely licensing IP to actively producing content, exemplified by the success of "Qing Yu Nian," which has set multiple viewership records [14]. - The company has established a systematic approach to IP development, focusing on series and multi-category expansions, which enhances the longevity and commercial viability of its IP [19][29]. Financial Performance - Yu Wen's revenue for 2024 increased by 15.8%, with its copyright operation revenue rising by 34.2% to 4 billion yuan, reflecting the effectiveness of its content strategy [8][10]. - The company's IP derivative business also saw rapid growth, with a GMV exceeding 500 million yuan, indicating a successful expansion into merchandise and related products [10][21]. Market Trends - The entertainment industry is increasingly focused on IP as a means to mitigate the uncertainty of blockbuster content, with a growing emphasis on creating reliable and repeatable success through IP management [24]. - The global derivative market is valued at 300 billion USD, presenting a significant opportunity for Yu Wen as it continues to develop its IP commercialization strategy [23]. Conclusion - The recent successes of "Black Myth: Wukong" and "Nezha 2" underscore the demand for quality content in the Chinese market, while Yu Wen Group's strategic advancements in IP development position it as a leader in the industry, suggesting a bright future for both the company and the broader entertainment sector [33][34].

5月22日至26日，第二十一届中国（深圳）国际文化产业博览交易会（简称"文博会"）在深圳国际会展 中心盛大举行。作为中国数字文化领先企业，阅文集团将在上海展区和腾讯展台双重亮相，全方位展示 精品内容、文化出海及IP全链路开发的最新成果。首个IP综合体验项目"阅文书园"也在文博会上重磅首 发。 首个阅文书园落地深圳，赋能城市IP建设 文博会上，阅文集团与深圳出版集团、深圳广电集团签署战略合作协议，将在深圳"湾区之眼"落地首个 IP综合体验空间"阅文书园"，构建"阅读+IP周边+互动体验+社交活动"的年轻人文化消费新业态，助力 深圳城市IP与文化建设。 据悉，阅文书园将作为IP运营的创新试验场，通过丰富的阅读活动和沉浸式文化体验，推广全民阅读， 同时打造以IP为纽带的文化社交空间，通过高频次的IP主题活动、社群运营和消费体验，为年轻人提供 情感共鸣和社交互动平台。 作为深耕深圳文化IP的重要举措，阅文已连续两年举办深圳网络文学征文大赛，讲好"深圳故事"。今年 4月，第二届征文大赛正式启动，大赛积极响应"科技创新"的时代浪潮，聚焦科幻题材，面向全国征集 兼具科技内核与人文关怀的优质作品，从"书写奇迹"到"探索未来" ...

Core Points - The fifth Seven Cats Realistic Theme Writing Competition awarded 37 outstanding works from over 11,000 submissions, with a total prize pool of 1.126 million yuan [1][3] - The competition aimed to inspire online literature creators to depict contemporary China through warm and thoughtful narratives, showcasing the rich connotations of the current era [3][4] - The event saw the establishment of strategic partnerships with six well-known companies to develop quality online literature IP into micro-dramas [3][21] Summary by Sections Competition Overview - The competition received over 11,000 submissions and increased the prize pool by 1 million yuan to accommodate four additional award categories [3][4] - A total of 37 works were awarded, including the "Golden Seven Cats Award" for the work "Sending the King Ship" by author Songzi Luo, which focuses on the intangible cultural heritage of the Minnan region [8][11] Industry Insights - According to the 2024 China Online Literature Development Research Report, the online literature reading market is projected to reach 43.06 billion yuan, with a year-on-year growth of 6.8% [4] - The online literature IP market has significantly increased to 298.56 billion yuan, reflecting a year-on-year growth of 14.6% [4] Strategic Partnerships - Seven Cats announced strategic partnerships with major companies like Baidu Short Drama and iQIYI to enhance the development of quality online literature IP into micro-dramas [3][21] - The collaboration aims to leverage the strengths of each partner to create high-quality short dramas that resonate with audiences [22] Future Developments - The sixth Seven Cats Realistic Theme Writing Competition will continue to focus on diverse themes, including national security and quality realistic short drama scripts [18][20] - The competition will also maintain its commitment to promoting works related to Xinjiang, showcasing the region's culture and stories [15][18]