Group 1 - The core viewpoint of the article emphasizes the emergence of "new three items" (online literature, web series, and online games) as a systematic force reshaping global perceptions of Chinese narratives through cultural export [1][3] - The forum highlighted the formation of a dual-track path for cultural export, transitioning from "content going out" to "scenes taking root" both online and offline [1] - The success of the "new three items" is attributed to the advantages gained over the past decade, particularly after the proliferation of mobile technology in 2015, allowing Chinese content to gain a first-mover advantage in global markets [3] Group 2 - The integration of IP and cultural tourism is identified as a new trend, with examples such as the immersive experience of "Dao Gui Yi Xian" in Singapore, showcasing the transformation of Chinese IP into tangible, interactive experiences [4][6] - The challenges of cultural translation, commercial adaptation, and industrial integration are crucial for successfully bringing Chinese IP to international audiences [4] - The "IP + cultural tourism" model has shown significant potential, attracting new demographics and enhancing visitor satisfaction through tailored experiences [6] Group 3 - The cultural export is evolving from a one-dimensional content export to a dual-track approach that combines online digital ecosystem construction with offline physical scene integration [8] - Chinese online literature is becoming a vital source of IP, collaborating with various forms of media to create a more inclusive and interactive global cultural consumption network [8] - Currently, over 13,600 online literary works, 1,300 published works, 2,100 comics, and more than 100 film and television productions have been launched overseas, indicating the growing presence of Chinese online literature in the global cultural landscape [8]

Core Insights - By 2025, China's online literature will have approximately 200 million active users globally, expanding its reach to over 200 countries and regions, marking a new chapter in cultural dissemination that began with text [1] Group 1: AI Empowerment in Online Literature - AI technology is playing an increasingly significant role in the international expansion of Chinese online literature, surpassing the limitations of manual translation in terms of efficiency and scale [3] - Reports indicate that AI translation now accounts for over 50% of translated works on most platforms, with the total number of translated Chinese online literature works exceeding 13,600, representing a 3.5-fold increase compared to 2024 [3] - Content distribution technologies utilizing semantic recognition and user preference modeling are enhancing personalized recommendations, allowing works to better reach target readers [3] Group 2: Growth of Localized Creation Ecosystem - Chinese online literature platforms are operating websites in local languages overseas, creating a full chain of content monetization, author contracts, and reader interaction, attracting numerous overseas creators [4] - As of October 31, 2025, WebNovel (Qidian International) has nearly 400 million cumulative global users, nurturing around 530,000 writers and over 820,000 original works, with a 20% year-on-year increase in total works [4] Group 3: Multi-Modal Content Development - The integration of AI technology and the flourishing of overseas creation are accelerating the transformation of Chinese online literature IP into multi-modal content, with significant developments across novels, comics, animations, films, games, and derivatives [6] - Notable achievements include the animation series "Dou Po Cang Qiong" reaching 1.18 billion views on YouTube and "Guai Mi Zhi Zhu" achieving an IMDb score of 9.3, becoming the first Chinese animation to surpass 10,000 ratings [6] Group 4: Cultural Exchange and Recognition - Recent recognition includes the British Library's inclusion of 12 Chinese online literature works, marking the third time since 2022 that the library has recognized Chinese online literature [7] - The narrative of Chinese online literature's international journey reflects a collaborative imagination migration and fusion, driven by technological and narrative forces, showcasing a transformation in cultural production and consumption models in the internet era [7]

Core Insights - Chinese online literature is experiencing unprecedented growth and global expansion, becoming a significant cultural force in the world [1] - The market revenue for Chinese online literature is projected to reach 49.55 billion yuan in 2024, with a year-on-year growth of 29.37%, marking three consecutive years of accelerated growth [1] - The overseas market revenue is expected to reach 4.815 billion yuan in the same year, with a year-on-year increase of 10.68% [1] Market Growth and Trends - By the end of 2024, the cumulative number of Chinese online literature works is expected to reach approximately 42.1 million [1] - WebNovel has nearly 400 million global cumulative active users by October 2025, nurturing around 530,000 writers and over 820,000 original works, with a total work volume growth of 20% [1] - The rise of Latin America is reshaping the global online literature landscape, creating a tri-polar market structure alongside North America and Eurasia [2] Regional Dynamics - In 2025, nine out of the top ten countries in terms of WebNovel's global monthly active user growth are from Latin America, with Brazil's user access skyrocketing nearly eightfold, making it the third-largest market globally [2] - The growth in Latin America is driven by AI multilingual translation technology, which has significantly increased the accessibility of Chinese online literature to local readers [2] - The translation of works in Portuguese and Spanish has seen year-on-year growth of 278% and 336%, respectively, facilitating direct access to a vast audience [2] Content Preferences and Local Adaptation - The market is characterized by distinct content preferences across regions, with epic fantasy works favored in Europe and North America, while urban fantasy and emotional narratives are popular in Latin America [3] - The local creative ecosystem is becoming more vibrant, with a surge in local authors in Brazil and Vietnam, indicating a shift towards localized content creation [3] - Generation Z is emerging as the dominant force in global online literature creation, with a significant proportion of WebNovel's signed authors being born after 2000 [3] IP and Cultural Integration - The integration of IP with cultural tourism represents a deep exploration of the industry’s value and cultural influence [5] - Successful collaborations, such as "The King's Avatar" with the Swiss National Tourism Board, highlight the potential of IP to enhance tourism experiences [5][6] - The "IP + destination" model is creating a comprehensive experience economy, linking various sectors and optimizing destination industry structures [7]

Core Insights - Generative AI (GenAI) is revolutionizing content production, breaking barriers in high-quality dynamic content generation and pushing complex creative work into the realm of machines [2] - The cultural industry faces both strategic anxiety and opportunity desire due to the disruptive potential of GenAI, prompting a comprehensive reshaping of existing value chains and business models [2] - The "Dawn" research project by Tencent Research Institute and Communication University of China aims to explore the systematic transformation of the cultural industry in the AI era, focusing on applications in long videos, short videos, music, animation, and online literature [2] Group 1: AI Tools and Their Impact - Reading Group has launched AI tools such as Writer Assistant, Comic Assistant, and Copyright Assistant, covering the entire process from writing assistance to IP adaptation [6] - AI cannot replace the emotional and personal expression of excellent writers; the soul and value of a work ultimately depend on human creativity [6][11] - The future online literature ecosystem may present an "olive-shaped" structure, where GenAI serves as a powerful creative "auxiliary wheel," primarily enhancing the "mid-tier" group while the top tier still relies on the talent and effort of writers [6][12] Group 2: Content Creation and Quality - Text and video have structural differences in expression forms, carriers, channels, and audiences, making complete integration unlikely; however, online literature is rapidly evolving into a form that integrates multimodal elements [6][14] - Originality remains the "first principle" of online literature, and the industry must maintain a focus on quality and individual style rather than standardization and maximum efficiency [8][19] - AI tools can assist in visualizing online literature IP and addressing traditional adaptation bottlenecks, but human artistic judgment and decision-making remain central [7][17] Group 3: User Acceptance and Market Dynamics - User acceptance of AI-generated content varies, with some users preferring content created by emotional writers, while others focus on the story itself [20] - The cultural industry must prioritize quality over quantity, as excessive low-quality content can drive users away [19] - The rise of GenAI presents new opportunities for online literature to expand into visual content, enhancing its reach in overseas markets [21][22]

Group 1 - The fourth Shanghai International Online Literature Week announced that 12 works from Chinese online literature have been added to the British Library, marking the third time since 2022 that Chinese web literature has been included in this major academic library, totaling 38 works [1] - The works included span various genres such as science fiction, suspense, and romance, showcasing the diversity of themes in Chinese online literature [1] - Notable works include "Why It Never Ends," which won the 36th Galaxy Award for Best Original Book, highlighting the exceptional literary value and authorial strength of the selected pieces [3] Group 2 - All authors of the works added to the British Library are female, indicating a significant recognition of female narratives and creative power in the online literature sector within the global cultural evaluation system [3] - The concentration of female creators is not coincidental, as discussions at the 2025 Reading Literature Creation Conference focused on core themes such as "with others," "with rules," and "with one's inner self," reflecting the depth of dialogue among female authors [3] - A report by the China Audio-Video and Digital Publishing Association indicates that by 2025, Chinese online literature is expected to experience rapid global proliferation, with Latin America's rise contributing to a tripartite market structure alongside North America and Eurasia [4]

本次入藏大英图书馆的作品包括《重生之将门毒后》《第一侯》《逢晴日》《国色芳华》《惊山月》 《九重紫》《九章奇案》《墨燃丹青》《为什么它永无止境》《伪像报告》《问九卿》《我花开后百花 杀》，涵盖了科幻、悬疑、言情等多元题材。 据介绍，本次入藏作品的其中一个鲜明特征在于其创作者全部为女性。这标志着在世界文化评价体系 中，女性叙事在网络文学领域的核心创造力与独特审美已获得显著关注。 责任编辑：宋雅芳 据介绍，本次入藏作品的其中一个鲜明特征在于其创作者全部为女性。这标志着在世界文化评价体系 中，女性叙事在网络文学领域的核心创造力与独特审美已获得显著关注。 责任编辑：宋雅芳 新浪科技讯 12月19日下午消息，12月18日，第四届上海国际网络文学周开幕式正式举行，大会现场宣 布，阅文12部网络文学作品入藏全球最大的学术图书馆大英图书馆，这也是继2022年以来中国网文第三 次入藏大英图书馆，累计已达38部。 新浪科技讯 12月19日下午消息，12月18日，第四届上海国际网络文学周开幕式正式举行，大会现场宣 布，阅文12部网络文学作品入藏全球最大的学术图书馆大英图书馆，这也是继2022年以来中国网文第三 次入藏大英图书馆，累 ...

Group 1 - The fourth Shanghai International Online Literature Week opened on December 18, gathering online literature writers, scholars, and industry representatives from 14 countries and regions [1] - The "2025 China Online Literature Going Global Trend Report" was released, indicating that the Chinese online literature market revenue is expected to reach 49.55 billion yuan in 2024, a year-on-year increase of 29.37%, marking three consecutive years of accelerated growth [1] - The overseas market revenue is projected to be 4.815 billion yuan in the same period, with a year-on-year growth of 10.68%, maintaining a steady growth trend [1] Group 2 - By the end of 2024, the cumulative scale of Chinese online literature works is expected to reach approximately 42.1 million, indicating a solid creative foundation [1] - The global cumulative user visits on WebNovel (Qidian International) are nearing 400 million, with nearly 530,000 writers and over 820,000 original works, showing a year-on-year growth of 20% [2] - The number of hit works with over 10 million reads has reached 538 [2] Group 3 - The Chinese IP industry model is being applied overseas, promoting the development of the overseas original IP industry chain, with over 70% of award-winning works from the Qidian International annual writing competition entering IP development [2] - There is a notable trend of increasing youth participation in global creative forces, with 50% of signed authors on WebNovel being born after 2000, and the number of authors born after 2005 growing by 55.9% [2] - In 2025, AI translation is expected to achieve large-scale application, with over 10,000 new AI-translated works added to WebNovel, resulting in a historical total growth of 281% [2] Group 4 - The total number of translated online literature works from China is expected to exceed 13,600 by 2025, with several languages experiencing exponential growth, reaching 3.5 times compared to 2024 [2] - The event is guided by the Shanghai Municipal Press and Publication Bureau and the China Audio-Video and Digital Publishing Association, organized by the Shanghai Publishing Association and Yuewen Group, with support from the Xuhui District Cultural and Tourism Bureau [2]

Core Insights - The fourth Shanghai International Online Literature Week has commenced, highlighting Shanghai's role as the birthplace and industrial hub of online literature, with a focus on the growth of overseas authors and readers [1] - The report released indicates that by 2025, online literature will enter a phase of rapid global proliferation, with a tripartite market structure emerging in North America, Eurasia, and Latin America [1][2] Group 1: Market Growth - In 2024, the Chinese online literature market is projected to reach a revenue of 49.55 billion yuan, marking a year-on-year growth of 29.37%, continuing a trend of accelerating growth for three consecutive years [2] - The overseas market is expected to generate a revenue of 4.815 billion yuan in the same year, with a steady year-on-year growth of 10.68% [2] Group 2: Content Ecosystem - By the end of 2024, the cumulative number of Chinese online literature works is expected to reach approximately 42.1 million, indicating a solid foundation for content creation [2] - The overseas original content ecosystem is thriving, with nearly 400 million cumulative users on WebNovel by October 31, 2025, and a significant increase in user engagement, with over 14 million comments, a 40% year-on-year growth [2] Group 3: Technological Advancements - The report highlights that by 2025, AI translation will see large-scale application, with over 10,000 new AI-translated works added to WebNovel, resulting in a 281% increase in total historical scale [2] - The total number of translated Chinese online literature works that have gone overseas is expected to exceed 13,600 by 2025, with multiple languages experiencing exponential growth, reaching 3.5 times the previous year's figures [2] Group 4: IP Development - A series of benchmark works adapted from online literature IPs are emerging globally, with the company having launched over 1,300 published works, more than 2,100 comics, over 80 animations, and more than 100 film and television works overseas [3]

Market Overview - In 2024, the revenue scale of China's online literature market is projected to reach 49.55 billion yuan, representing a year-on-year growth of 29.37%, marking the third consecutive year of accelerated growth [1][3] - The overseas market revenue is expected to be 4.815 billion yuan in the same year, with a year-on-year increase of 10.68%, indicating steady growth [1][3] Content Ecosystem - By the end of 2024, the cumulative number of Chinese online literature works is estimated to reach approximately 42.1 million, indicating a solid creative foundation [1][3] - As of October 31, 2025, WebNovel (Qidian International) is expected to have nearly 400 million global cumulative active users, nurturing around 530,000 writers and over 820,000 original works, with a total work volume increasing by 20% year-on-year [1][3] Market Dynamics - A significant highlight of this year is the profound change in market structure, with a truly global and multi-polar growth market emerging [4] - The rise of Latin America has reshaped the market landscape, traditionally dominated by North America and Eurasia, with nine out of the top ten countries in terms of WebNovel's global monthly active user growth being Latin American countries [4] - Brazil leads the market with a staggering 779% growth in monthly active users, moving up five places in user access rankings, alongside the United States and India, which occupy the top three positions globally [4] Translation and Global Reach - By 2025, AI translation is expected to achieve large-scale application, facilitating the global reach of Chinese online literature [2][4] - The total number of translated works for overseas markets is projected to exceed 13,600, with several languages experiencing exponential growth, reaching 3.5 times the previous year's scale [2][4] - Notable growth rates include Indonesian at 349%, Spanish at 336%, and Portuguese at 278%, with Thai, Korean, Filipino, and Turkish also achieving significant breakthroughs, including 898 translated works in Thai alone [2][4]

责任编辑：何俊熹 新浪科技讯 12月18日下午消息，第四届上海国际网络文学周开幕。在开幕式上，中国音像与数字出版 协会常务副理事长兼秘书长敖然发表演讲。敖然表示，网络文学不仅是当代中国新大众文艺的重要组成 部分，更是世界了解当代中国、中国连接全球情感的一座"文字桥梁"。作为数字文化的前沿领域，它承 载着推动文化双向奔赴、多元共创的使命。 阅文集团党委书记、副总裁谢兰芳在演讲中指出，2025年是全球网文格局深刻变化的一年，全球迎 来"多极增长"新格局。在北美、欧亚市场外，拉美市场强势崛起，促使一个世界性的市场正在形成。 谢兰芳表示，网络文学已从一个中国文化现象，发展为一股跨文化、跨语言的世界级文化潮流，成为新 一代全球IP的诞生土壤。"今天的网络文学，不仅是中国IP产业的重要源头，也是全球文化产业的IP源 头。" 新浪科技讯 12月18日下午消息，第四届上海国际网络文学周开幕。在开幕式上，中国音像与数字出版 协会常务副理事长兼秘书长敖然发表演讲。敖然表示，网络文学不仅是当代中国新大众文艺的重要组成 部分，更是世界了解当代中国、中国连接全球情感的一座"文字桥梁"。作为数字文化的前沿领域，它承 载着推动文化双向奔赴 ...