Core Viewpoint - The ongoing conflict between Xibei and Luo Yonghao has taken an unexpected turn, with the founder of Hua Yu Hua expressing an apology to Luo, raising questions about the credibility of the marketing firm and its strategies [1][2][4]. Group 1: Company Background - Hua Yu Hua was founded in 2002 by brothers Hua Shan and Hua Nan, who previously struggled in various businesses before entering the media industry in 1995 [4][6]. - The company has developed a unique business model that combines strategic consulting with advertising creativity, focusing on creating memorable symbols and slogans to reduce marketing costs [8][11]. - Notable clients include Xibei, Haidilao, and other listed companies, with significant marketing campaigns that have become part of popular culture [9][12]. Group 2: Marketing Strategy and Controversies - Hua Yu Hua is known for its "hardcore" approach, refusing to participate in competitive bidding and instead offering comprehensive marketing consulting services [11][12]. - The firm has faced criticism for its aesthetic choices, with some designs labeled as "too crude" or "brainwashing," leading to public backlash [18][20]. - Legal issues have also arisen, including a fine of 1 million yuan for significant advertising problems, highlighting the risks associated with their marketing practices [23]. Group 3: Financial Performance and Challenges - Xibei's revenue grew from 1.6 billion yuan in 2013 to 6.2 billion yuan in 2019, with the number of stores expanding to nearly 500, showcasing the effectiveness of Hua Yu Hua's strategies [16]. - However, the associated company, Du Ke Culture, has seen a decline in revenue since its IPO in 2021, with figures dropping from 519 million yuan in 2021 to 168 million yuan in the first half of 2025 [27]. - The founders of Hua Yu Hua have faced scrutiny due to significant stock sales, totaling over 170 million yuan, raising concerns about the company's long-term viability [30].

Core Viewpoint - The article discusses a public dispute involving marketing consulting firm Hua Yu Hua and entrepreneur Luo Yonghao, highlighting the controversy surrounding pre-made dishes and the subsequent apology from Hua Yu Hua's founder [1][2][9]. Company Overview - Hua Yu Hua has been collaborating with Xibei since 2013, earning over 60 million yuan in consulting fees over the past decade [3][18]. - The firm has worked with various clients across industries, including internet, catering, tea, and condiments, with notable brands such as Haidilao, Huailaishi, and Mixue Ice City [4][14]. Controversies and Criticisms - Despite several successful marketing campaigns, Hua Yu Hua has faced criticism for its strategies, particularly regarding Xibei's inconsistent brand positioning and a fine for violating advertising laws [5][9]. - Luo Yonghao publicly criticized Hua Yu Hua for allegedly encouraging Xibei to confront negative public sentiment, labeling their actions as nonsensical [2][9]. Marketing Strategies and Achievements - Hua Yu Hua has been credited with creating significant brand assets for Xibei, including the "I♥莜" symbol and the slogan "Order with your eyes closed, everything is delicious!" [12][18]. - The firm claims that its value increases over time as strategic marketing is a process that evolves, suggesting that longer partnerships yield greater benefits [18]. Financial Aspects - The consulting fees for Hua Yu Hua are considered high within the industry, with the firm reportedly aiming for 100 million yuan in fees over the next decade [18]. - Specific transaction amounts between Xibei and Hua Yu Hua from 2017 to 2019 were 4.8 million, 3.6 million, and 4.2 million yuan respectively [18].

Core Viewpoint - The ongoing dispute between Luo Yonghao and Xibei has brought attention to the marketing consulting firm Huayi Huayi, which is associated with Xibei, highlighting issues of high consulting fees and the effectiveness of marketing strategies in the industry [1][6]. Group 1: Company Insights - Huayi Huayi, founded in 2002 by brothers Hua Shan and Hua Nan, is known for its "super symbol" theory and has helped Xibei grow from a local brand to a national dining choice [6]. - The firm has charged over 60 million yuan (approximately 8.5 million USD) for ten years of consulting services for Xibei, indicating a high annual fee of around 6 million yuan (approximately 850,000 USD) [6]. - Other notable clients of Huayi Huayi include Haidilao, Mixue Ice City, Libai, and Rant Tea, showcasing its influence in the industry [6]. Group 2: Industry Trends - The marketing consulting industry is experiencing a rise in firms like Junzhi and Qiaodong, which are competing for market share against international giants through high-profile advertising, particularly in airports [9]. - The controversy surrounding Xibei has revealed deeper issues within the consulting industry, such as an over-reliance on branding and marketing strategies at the expense of product quality and consumer experience [9]. - High consulting fees do not necessarily correlate with value delivered, especially during crisis management situations where effective advice may be lacking [9].

Core Viewpoint - The controversy surrounding pre-made dishes has brought the marketing consulting firm Hua Yu Hua into the spotlight, with notable figures like Luo Yonghao publicly criticizing the firm and its client, Xibei [1][3]. Company Overview - Hua Yu Hua has been collaborating with Xibei since 2013, earning over 60 million yuan in consulting fees over the past decade [1][10]. - The firm has worked with various clients across different sectors, including internet, catering, tea, and condiments, with notable brands such as Haidilao, Huailaishi, and Mijue Ice City [1][8]. Financial Details - The consulting fees from Xibei to Hua Yu Hua from 2017 to 2019 were 4.8 million yuan, 3.6 million yuan, and 4.2 million yuan respectively [10]. - Hua Yu Hua's fees are considered "very high" in the industry, with the founder expressing a goal of earning 100 million yuan in the next decade [10]. Marketing Strategies - Hua Yu Hua has been credited with creating significant brand assets for Xibei, including the "I♥Yao" symbol and the slogan "Order with your eyes closed, everything is delicious!" [6][10]. - The firm has a unique service model, providing comprehensive marketing consulting rather than individual project services, and does not participate in bidding or competitive pitches [8][10]. Controversies and Criticisms - Despite several successful campaigns, Hua Yu Hua has faced criticism for some controversial marketing strategies, including a violation of advertising laws that led to fines [1][10]. - Industry insiders have pointed out that Xibei's frequent changes in brand positioning may reflect poorly on Hua Yu Hua's effectiveness [1].

Core Viewpoint - The article discusses the recent controversy surrounding the pre-made food industry, particularly focusing on the conflict between Luo Yonghao and the marketing consulting firm Hua Yu Hua, which has been a long-term consultant for the restaurant chain Xibei. The situation escalated with public criticisms and ended with an apology from Hua Yu Hua's founder. Summary by Sections - The conflict began on September 10, 2023, when Luo Yonghao criticized Hua Yu Hua during a live stream, calling their actions "nonsense" and suggesting that companies hiring them were not thinking clearly. This led to a public backlash against Hua Yu Hua [2][5][6]. - Hua Yu Hua has been working with Xibei since 2013, earning over 60 million yuan in consulting fees over the past decade. Specific fees from 2017 to 2019 were reported as 4.8 million, 3.6 million, and 4.2 million yuan respectively [3][12][13]. - The firm has a diverse client base, including well-known brands in various sectors such as internet, dining, and beverages. Notable clients include Haidilao, Huailaishi, and Miexue Ice City [3][11]. - Despite some successful marketing campaigns, Hua Yu Hua has faced criticism for controversial strategies and has been fined for violating advertising laws. Industry insiders have pointed out that Xibei's frequent brand repositioning may reflect poorly on Hua Yu Hua's effectiveness [3][12]. - Hua Yu Hua's founder, Hua Shan, has publicly stated that working with Xibei has been a significant opportunity for the firm, claiming it has become the largest consulting company in the restaurant sector due to this partnership [8][10]. - The article highlights that Hua Yu Hua's marketing strategies have included memorable slogans and campaigns, contributing to Xibei's brand identity. For instance, the slogan "Close your eyes and order, everything is delicious!" has become a key asset for Xibei [8][12]. - The firm operates on a unique business model, providing comprehensive annual marketing consulting services without engaging in project-based work or competitive bidding [11].

Core Viewpoint - The incident involving Luo Yonghao and Hua Yu Hua has been resolved with an apology from the latter, but the main focus remains on the importance of consumer rights regarding the use of pre-prepared dishes in the restaurant industry [3]. Group 1: Incident Overview - Luo Yonghao publicly criticized Hua Yu Hua during a live-streaming session, accusing them of charging 60 million for 10 years of service to Xibei and labeling them as a "brand assassin" [6]. - The founder of Hua Yu Hua, established in 2002 by brothers Hua Shan and Hua Nan, has a client base that spans various sectors, including internet and dining [6]. Group 2: Company Operations - Hua Yu Hua's official website states that their service model is focused on providing comprehensive marketing consulting services for the entire year, rather than individual project services [6]. - The company does not participate in bidding or competitive pitches and does not have dedicated teams for acquiring new clients, emphasizing the importance of clients understanding their services before collaboration [6].

Group 1 - The debate between Luo Yonghao and Xibei regarding prepared dishes has escalated, particularly after Hua Shan labeled Luo as a "network black mouth" on social media [1] - Hua Shan mentioned that his company, Hua Yu Hua, has received over 60 million yuan in consulting fees from Xibei over a decade, averaging more than 6 million yuan annually [1] - Several A-share companies have disclosed similar payments to Hua Yu Hua, indicating that it is common for companies to pay hundreds of thousands to millions in marketing consulting fees [1] Group 2 - A kitchenware company signed a consulting contract with Hua Yu Hua in December 2021, agreeing to pay a total of 18 million yuan over three years, averaging 6 million yuan per year [2] - Another nursing products company reported payments of 200,000 yuan in 2021 and 400,000 yuan in 2022 to Hua Yu Hua, totaling 600,000 yuan [2] - Hua Yu Hua is recognized as a leading marketing consulting firm in China, with high-profile clients including Xibei, Haidilao, and others, reflecting its significant influence in the industry [2]

Group 1 - Luo Yonghao expressed disagreement with Jia Guolong's handling of issues related to Xibei, suggesting that a confrontation could have severely harmed the brand [2] - Luo criticized the marketing consulting firm Hua Yu Hua for their role in advising Xibei, questioning their credibility and effectiveness in providing strategic guidance [2] - Luo highlighted that Hua Yu Hua has been paid 60 million for their services to Xibei over the past 10 years, indicating a significant financial commitment [2] Group 2 - Luo proposed a live dialogue on a major online platform between the parties involved to clarify the truth regarding Xibei's use of pre-prepared dishes, aiming to contribute positively to the development of the pre-prepared food industry and the restaurant sector in China [3]

罗永浩与西贝围绕预制菜的争论，上周末开始"转向"。在9月12日，知名营销咨询公司华与华董事长华 杉微博称罗永浩为"网络黑嘴"后，9月14日晚，罗永浩也在直播中"炮轰"华与华。 这其中，华杉数年前的一条微博引发了巨大争议。华杉在微博中提到，"华与华为西贝服务了十年，拿 了六千多万的咨询费。下一个十年，我们也不贪心，拿一两个亿就行了。"按照华杉微博中所述，其与 西贝合作10年，平均每年收取的咨询费超过600万元。 表面上看，这是一个相对超出大众认知的数据，也是引发市场争议的关键。但从多家A股公司披露的数 据来看，在与华与华合作过程中，年支付数百万元营销咨询服务费的上市公司不在少数。 某厨具行业上市公司此前公告显示，2021年12月8日，其与上海华与华营销咨询有限公司签署咨询服务 合同，约定上海华与华营销咨询有限公司为其提供品牌管理咨询和整合营销传播咨询服务。 这份合同总金额高达1800万元，有效期限自2021年12月8日至2024年12月7日止。据此计算，该公司年均 向华与华支付的相关服务费达到600万元。 A股某液体食品装备企业此前公告显示，其于2021年与华与华签署为期3年的战略合作协议。该公司未 直接披露相 ...

9月15日，罗永浩发微博称，华与华老板已经向其道歉，此事可以过去了，"毕竟它只是一个跑题的插曲"。 另外，罗永浩还发微博再次强调不反对预制菜。"我过去在直播间，也卖过很多预制菜。"罗永浩称是主张餐饮企业需要给消费者知情权。 近日，华与华营销咨询有限公司董事华杉发文称西贝是中国最好的企业之一，认为西贝老板选择硬杠网络黑嘴是给好人的示范。9月13日，罗永浩转发华杉 微博并质疑其动机。 华杉2009 首页 昨天 23:21 来自 iPhone 16 Pro 西贝可以说是中国最好的企业之一,遭到这种网络黑嘴的 网暴,老板选择硬杠,一定要辩个清楚明白,这也给习惯 于忍辱负重、苟且偷生的好人做了一个示范。 @段郎说事:#于东来说西贝可以放心可口吃饭# 9月12日,胖东 来 CEO于东来社交媒体发文表示:"任何事没有完美…感谢西 贝、海底捞等品牌企业可以让我找到相对放心可口吃饭的地方! " ...... 郎评:胖东来也来趟这"浑水"了,这下愈发热闹了。不 过,他对西贝的"相对放心"表态,只是对餐饮业底线 ... 全文 作前向上的法80%以上 【 】 上一篇： 上一 HISE INTEN 据悉，华与华董事长华杉曾公开表示为西 ...