Core Concept - The article emphasizes the "Sweet Potato Economy" theory, which highlights the relationship between local development and openness, advocating for Zhejiang's economic growth through external resource utilization and market expansion [1][3][29]. Group 1: Economic Development and Openness - Zhejiang's economic strategy focuses on "going out" to enhance development, with over 1,000 groups and 10,000 enterprises participating in market expansion initiatives [2]. - The province has seen a significant increase in the number of Zhejiang merchants, with over 600,000 in China and 200,000 globally, reflecting the successful implementation of the "Sweet Potato Economy" [3][29]. - The Ningbo-Zhoushan Port plays a crucial role in Zhejiang's open economy, maintaining the world's highest cargo throughput for 16 consecutive years and facilitating global trade [6][9]. Group 2: Infrastructure and Logistics - The establishment of the Zhejiang Free Trade Zone has led to significant innovations and the creation of a comprehensive oil and gas industry chain, enhancing the province's economic capabilities [7]. - Zhejiang's logistics infrastructure, including the successful operation of the China-Europe Railway Express, supports the province's goal of becoming a global trade hub [6][9]. Group 3: Digital Economy and E-commerce - The rise of digital economy initiatives, such as live-streaming e-commerce, has positioned Zhejiang as a leader in this sector, with companies like Yaowang Technology leveraging digital tools to expand market reach [8][9]. - The integration of cross-border e-commerce platforms is enhancing Zhejiang's global trade capabilities, optimizing logistics and supply chain management [9]. Group 4: Government Support and Business Environment - Zhejiang's government emphasizes a supportive business environment, ensuring that services are responsive to the needs of enterprises, which fosters a culture of innovation and investment [10][11][12]. - The province's commitment to improving administrative efficiency has led to faster project approvals and enhanced support for businesses, contributing to a favorable investment climate [14][15][16]. Group 5: Quality and Competitiveness of Enterprises - The focus on high-quality development is evident in the emphasis on strengthening core competencies and innovation within Zhejiang's private enterprises [20][21]. - Companies are encouraged to maintain a strong focus on their main business areas, with many achieving over 90% of their revenue from primary operations [23]. - The commitment to technological innovation is reflected in significant R&D investments, with the top 200 private enterprises in Zhejiang investing a total of 265.95 billion yuan in 2024 [26].

来源：环球网 当日，与会企业签署了鄂托克好物推荐合作框架协议、签署新媒体云输入入驻合作框架协议等。合作协 议的标志着"草原村播"品牌在资源整合、平台搭建、人才培育等方面迈出了重要一步，在各方的紧密合 作下，"草原村播"必将迎来更为广阔的发展空间。 为紧扣乡村振兴战略要求，对标"兴业、强县、富民"目标，健全联农带农机制，5月16日，内蒙古鄂尔 多斯市鄂托克"草原村播"品牌发布会在鄂托克旗举行。 鄂托克"草原村播"将锚定"人人能直播、处处有流量、行行有爆点"的目标，布局五大内容矩阵、锚 定"九大直播"核心方向，着力构建"四位一体"支撑体系。以"鄂托克好物"推广、"鄂托克文化"展播、"鄂 托克风光"体验、"鄂托克故事"集萃、"鄂托克记忆"探微为主要宣介形式。将陆续开展名优特好物专 场、美食探店、非遗文脉解读、草原风情沉浸体验、"当一日牧民"生活纪实、"草原人家"流量扶持等特 色直播，同步创新"云端解忧"矛盾调解、"活力鄂托克"全民互动、"红色足迹"研学实践等多元场景，通 过数字化工具赋能产业升级、文化传承与基层治理，不断提升可爱鄂托克城市影响力。 会上还特邀上海电子商务教育研究所秘书长、上海市直播电商联盟秘书长曹原 ...

Core Insights - The 618 shopping festival has seen significant participation from major platforms like Tmall, JD, and Douyin, with notable sales figures reported from live streaming sessions by influencers like Li Jiaqi and Dong Yuhui [1][3][10] Group 1: Sales Performance - Li Jiaqi's beauty live stream achieved a GMV of 25-35 billion yuan on the first day, with 62 brands surpassing 10 million yuan in sales, and five brands exceeding 100 million yuan [1] - Dong Yuhui's Douyin live stream "With Hui Together" generated a sales record of 1.76 billion yuan in a single day, with multiple products exceeding 10 million yuan in sales [1][10] Group 2: Influencer Strategies - Li Jiaqi's strategy focuses on promoting domestic brands, with over 40% of products being local, emphasizing high cost-performance ratios [3][14] - Dong Yuhui adopts a more approachable style, selling everyday items at lower prices, appealing to consumers in lower-tier cities through a conversational and engaging format [12][19] Group 3: Consumer Behavior - Consumers are becoming more discerning, utilizing price comparison tools and being cautious with prepayments to avoid pitfalls [13][14] - The rise of domestic brands like Perlay and Kefu Mei indicates a shift in consumer preference from international brands to local products, driven by competitive pricing and quality [14][16] Group 4: Platform Competition - Tmall and Douyin are increasingly learning from each other, with Tmall enhancing content and Douyin improving service offerings, including features tailored for older consumers [15][16] - The competition has led to innovations in live streaming formats, with a focus on engaging diverse consumer demographics [15][19] Group 5: Challenges in Live Commerce - Issues such as false advertising and difficulties in consumer rights protection have been highlighted, with complaints against major influencers regarding product quality and misrepresentation [16][17] - The complexity of consumer recourse often leaves them feeling helpless, as accountability is frequently passed between influencers and platforms [18]

北京商报讯（记者 何倩）5月14日，北京商报记者发现，近日抖音主播七老板在淘宝开播，账号MCN 标识为明澄网络。资料显示，七老板账号首播场观量达53.04万，主要售卖美妆、防晒等产品，粉丝关 注量为5592人。 据了解，七老板曾是三只羊旗下知名主播，也是小杨哥徒弟，擅长美妆直播。在小杨哥"假月饼"事件 后，三只羊旗下主播如七老板、红绿灯的黄等停止了直播。其中，七老板还曾被卷入"假月饼"风波中。 抖音页面显示，七老板的直播动态停止在去年9月，粉丝量为666.8万，橱窗商品也移除了三只羊相关信 息。在去年12月，七老板抖音账号移除了三只羊MCN的标识。 到了今年3月，合肥市联合调查组发布关于合肥三只羊网络科技有限公司整改情况的通报，指出去年10 月，三只羊公司足额缴纳了罚没款6894.95万元。对"香港美诚月饼""澳洲谷饲牛肉卷"等涉案产品，已 累计赔付2777.85万元，并继续按照应赔尽赔原则，执行退一赔三标准，做好退赔工作。 合肥市联合调查组认为，经三只羊公司申请，市联合调查组组织相关主管部门和律师、消费者代表等进 行综合评估，认为三只羊公司整改符合要求，具备恢复经营条件。 此后，三只羊直播业务开始有所活跃。 ...

作者 | 乔悦 编辑 | 江江 值班编辑｜ 宝珠 视觉 | 顾芗 宇宙的尽头是直播带货，连爱奇艺也不例外。 4月23日，在"2025爱奇艺世界・大会"上，CEO龚宇宣布：爱奇艺要做电商了。 不是传统电商，而是"内容电商"——通过剧集、明星、会员资源，把"看内容"和"买东西"结合起来，直 接向观众卖货。 此话一出，引发了颇多爱奇艺的用户不满，有网友觉得又是"割韭菜"。而"通过明星资源"一话，更是引 人想入非非，不少网友问到：以后爱奇艺太子太女要去直播带货了吗？ 爱奇艺"太子太女"，指的是与爱奇艺平台深度捆绑、被平台力捧的艺人，如陈哲远、沈羽洁、曾舜 晞等 人。他们与平台关系匪浅，陈哲远、沈羽洁的经纪公司为爱奇艺旗下直属经纪公司果然娱乐；而曾舜 希、丞磊签约的超级向上，同为爱奇艺旗下公司，企查查显示爱奇艺持有超级向上95%的股份。 爱奇艺"太子太女"，指的是与爱奇艺平台深度捆绑的艺人，如陈哲远、沈羽洁、曾舜 晞等人 龚宇透露，现在直播带货还是试运营状态。现在，打开爱奇艺App，其首页还是以剧集、综艺、体育赛 事等内容为主，直播板块也主要是娱乐节目、体育转播和综艺衍生，很少有直接带货的内容。 除非主动搜索"爱奇艺电 ...

Core Viewpoint - The company XinXuan Group is relocating its core team back to Guangzhou from Hangzhou, indicating a strategic shift to leverage local supply chain resources and enhance its operational efficiency in the live-streaming e-commerce sector [1][2]. Group 1: Relocation and Operational Changes - XinXuan Group's core team has moved back to Guangzhou, with plans to participate in the upcoming 618 shopping festival [1]. - The company has rented two office buildings in Baiyun Lake Digital Technology City, Guangzhou, and has taken most of the talent apartments in the area [1]. - Previously, XinXuan had established a presence in Hangzhou, renting a 23-story building to capitalize on the city's live-streaming e-commerce ecosystem [1][2]. Group 2: Supply Chain and Business Strategy - The move back to Guangzhou may prioritize supply chain efficiency, as the city is known for its mature apparel, beauty, and daily chemical industries [2]. - XinXuan established "Guangzhou XinXuan Supply Chain Co., Ltd." in 2020 to manage clothing wholesale and warehousing, aiming to shorten supply chain links [2]. - The company has registered the trademark "XinXuan Online Supermarket," indicating ambitions in retail, with plans to invest significantly in physical stores [2][4]. Group 3: Retail Ambitions and Challenges - XinXuan has opened a physical store named "XinXuan Supermarket" in Guangzhou, featuring various product categories [2]. - The supermarket operates on an invitation-only basis, requiring customers to spend over 10,000 yuan to enter, which has limited its visibility [4]. - XinXuan's founder, XinBa, has expressed a strong commitment to expanding the supermarket chain, despite previous controversies and regulatory scrutiny regarding false advertising [4].

Group 1: Financial Performance - The company reported a net profit of -316.19 million RMB for 2024, a decrease of 23.88% compared to the previous year [6] - The company's cash reserves were approximately 48 million RMB at the end of 2024, significantly lower than previous years due to reduced cash inflows from operating and financing activities [6] Group 2: Business Strategy and Development - The company has sold its 100% stake in Lifeng Chuangda for 190 million RMB, and this asset has already been impaired in the 2024 financials [1] - The company is focusing on enhancing its e-commerce and new energy sectors to improve profitability and risk resistance, transitioning from live-streaming sales to direct sales of self-owned brands [7] - The e-commerce direct sales business achieved revenue of 143 million RMB in 2024, accounting for 88.52% of total revenue [7] Group 3: Industry Outlook - The lithium battery industry is expected to experience significant growth, with lithium carbonate prices stabilizing around 70,000 RMB per ton as of Q1 2025 [3] - The live-streaming e-commerce sector is transitioning towards healthier growth models, supported by government policies aimed at consumer protection and sustainable development [2] Group 4: New Energy Initiatives - The company is developing a three-dimensional driving system for its new energy sector, focusing on resource development, technology research, and capital operation [4] - The company has invested 550 million RMB in a new energy fund, which is actively supporting projects in the new energy industry chain [5] - The annual production project of 300,000 tons of sulfuric acid in the green circular economy is progressing steadily [5]

Core Viewpoint - Recent rumors about XinXuan Group's "withdrawal from Hangzhou and return to Guangzhou" have sparked industry discussions, indicating a strategic shift in response to multiple pressures [1][2]. Group 1: Company Movement - XinXuan Group has reportedly moved its main operations back to Guangzhou, purchasing two office buildings as its headquarters [1]. - Key personnel, including major streamer Dan Dan, have confirmed their relocation to Guangzhou, suggesting a significant operational shift [1]. - The company plans to maintain dual headquarters in both Guangzhou and Hangzhou for its live streaming business [1][2]. Group 2: Strategic Reasons - The move back to Guangzhou is attributed to cost pressures and competitive challenges in Hangzhou, where rental and labor costs are significantly higher [2]. - Management issues and cultural conflicts have been exacerbated since the move to Hangzhou, highlighting the drawbacks of XinXuan's family-style management [2]. - Guangzhou's established supply chain networks in traditional commerce sectors like apparel and beauty provide a competitive advantage for XinXuan, allowing for shorter supply chains and improved product competitiveness [2].

Group 1 - The core point of the article indicates that XinXuan Group is relocating its headquarters back to Guangzhou, acquiring two properties for office use, and its core team is already in the city to prepare for the upcoming 618 shopping festival [1][2] - XinXuan Group has previously established a presence in Hangzhou to attract talent, but the move back to Guangzhou is likely aimed at leveraging the city's mature supply chain advantages in sectors like fashion and beauty [2] - The company operates around twenty self-owned brands, which require a robust supply chain, and the establishment of a supply chain company in Guangzhou in 2020 reflects this strategy [2] Group 2 - XinXuan Group has plans to invest 2 billion RMB to create "XinXuan Supermarket" and aims to build 30 to 50 warehousing centers across the country to enhance its distribution network [2] - Recently, XinXuan Group and its subsidiary were listed as defendants in a court case due to a contract dispute, with an execution amount of over 104,000 RMB [3] - The legal issues involve Guangdong XinXuan Holding Co., Ltd. and Guangzhou Baga Entertainment Media Co., Ltd., with the latter being fully owned by XinXuan Holding [4]

"目前，给辛选集团的主播寄样品都是要求寄往广州。"近日，有商家在社交媒体爆料称，辛选集团已经搬回广 州。 与此同时，有业内人士向南都记者爆料称，"（辛选的）大部队已经回广州了"，并在广州购置两栋物业作为总部 办公大楼。此外，辛选集团旗下大主播蛋蛋近日也在直播间透露，她已经搬回广州，还表示公司的核心团队已经 转移到广州，会在广州播整个618。 对上述消息，南都记者向辛选集团进行求证，但截至发稿，辛选集团尚未给出回应。 | 2 | 广州市白云区道路设施养护管理 | 2113、1913 | | --- | --- | --- | | | 中心 | | | 3 | 广东辛选控股有限公司 | 3301、3302、3303、3304、3305、3306、3307、3308、3309、3310、3312、3313、3203、320 | | | | 4、3206、3208、3209、3104、3106、3107、3110、3004、3006、3009、2907、2909、2804、 | | | | 2805、2806、2807、2809、2702、2704、2706、2707、2708、2709、2604、2606、2607 ...