一款国产小游戏，登上游戏出海平台后，海外玩家可一键跳转"即点即玩"——这是目前海南省澄迈县游 戏出海的日常。 "上架一款游戏到海外应用商店，光审核就得3个月。"一名游戏开发者感慨，过去在海外发行游戏，本 地化适配成本过高，且面临支付方式、语言不同等难题。 作为我国游戏出海试点地区之一，澄迈打造了"无须App化"的游戏出海平台PlayOL。该平台创新设计 成"万能适配器"，依托全球云游戏架构，改写了游戏出海的"闯关模式"。 出海平台PlayOL网页截图。（海南老城科技新城管委会供图） 海南游戏出海公共服务有限公司总经理王旭光介绍，无论是移动端网页、微信小程序还是原生App游 戏，该平台都能兼容，并无缝对接海外社交平台。中小微游戏企业不用二次开发，实现"零代码改 造""零渠道成本"。 此外，平台提供全链路保障服务，由专业团队帮助游戏企业了解海外市场规则和玩家喜好，精准制定发 行策略，针对性优化游戏内容、界面风格、玩法设计等，确保游戏快速获得目标用户群体关注。 依托PlayOL及海南自贸港"数据安全有序流动""跨境服务贸易开放"等政策优势，澄迈还构建了"海南游 戏出海公共服务平台"，整合产品测试、多语言翻译、跨境支 ...

专题：专题|2024年度A股CFO数据报告：美的集团钟铮年薪946万，比亚迪周亚琳896万 作为上市公司核心管理层关键成员，财务总监CFO的地位与作用至关重要。新浪财经《2024年度A股 CFO数据报告》显示，2024年A股上市公司财务总监CFO群体薪酬规模合计达42.70亿元，平均年薪为 81.48万元。 分行业来看，游戏行业CFO薪酬总额2952.74万元，平均薪酬128.38万元，同比增长2.78%。 按学历来看，游戏行业CFO学历以本科为主，占比56.52%，其次为硕士，占比39.13%，大专仅1人，为 汤姆猫CFO秦海娟。 按年龄来看，游戏行业CFO年龄普遍超过40岁，年龄最小的为恺英网络CFO黄振锋，1990年生，年仅35 岁。 游戏行业，三七互娱CFO叶威薪酬最高，达498.66万元，约是行业平均薪酬的3.9倍，相当于日薪1.99万 元；上年为455.84万元，同比增长9.4%。富春股份CFO林梅薪酬最低，仅48.44万元，比行业平均薪酬 低62.27%。 迅游科技CFO阳旭宇薪酬涨幅最高，年薪81.95万元，上年为63.50万元，同比增长29.1%。姚记科技CFO 梁美锋薪酬降幅最大，年薪10 ...

Core Viewpoint - AI Coding and multimodal capabilities are becoming the "dual engines" for amplifying the value of UGC ecosystems, enhancing interactivity and quality of user-generated content [1] Group 1: AI Empowerment in Gaming Platforms - Roblox utilizes AI tools such as Code Assist, Avatar Auto Setup, and Texture Generator to enhance code and asset generation, with 70% of new games in 2025 Q2 featuring AI-generated assets, reducing development time by 35% [1] - TapTap's Spark Editor integrates AIGC technology to lower game development barriers, providing visual programming and AI-generated art and copy, thus supporting small teams and users with no coding background [2] Group 2: AI Empowerment in Short Video Platforms - Kuaishou's Keling 2.0 significantly enhances UGC quality, with a 25-fold increase in monthly active users and over 1.68 billion videos generated, improving content production efficiency [3] - Bilibili sees over 100% year-on-year growth in AI-related video watch time in 2025 Q1, attracting young users and fostering a vibrant community around AI content creation [3] Group 3: AI Empowerment in IP Development Platforms - Yuewen Group plans to leverage AI for the adaptation of IP into anime, aiming to enhance adaptation efficiency and diversify content forms, thereby accelerating commercialization across the IP value chain [4]

Core Viewpoint - The company is expected to achieve significant revenue and profit growth in the first half of 2025, driven by strong performance in its gaming segment and improvements in its advertising platform [1] Group 1: Financial Performance - The company anticipates revenue of no less than 3.05 billion yuan for the first half of 2025, representing an approximate year-on-year increase of 37% [1] - Net profit is projected to be no less than 790 million yuan, reflecting a year-on-year increase of about 215% [1] Group 2: Business Drivers - The strong growth in revenue is attributed to successful game titles such as "Ragnarok M: Beginning," "Torchlight: Infinite," and "Heart Town," along with an overall improvement in the gaming business's gross margin [1] - Enhancements in advertising algorithms and increased user engagement have led to sustained growth in revenue and profit for the TapTap platform [1] - The company has optimized its expense ratio, contributing to improved financial performance [1] Group 3: Future Outlook - The company is viewed positively regarding its self-developed games entering a realization phase, with validated potential for market expansion [1] - The commercialization capability of the TapTap platform is expected to strengthen, opening up long-term growth opportunities [1] - The target price for the company's stock has been raised from 42.89 HKD to 81.69 HKD, maintaining a "buy" rating [1]

创业板软件ETF华夏（159256）跟踪创业软件指数（399264），该指数聚焦创业板中AI软件类50只优质 个股，深度布局AI+，在人工智能应用端的金融科技、AI Agent、AI游戏方面均有涉及。其行业中软件 开发+IT服务占比高达70%。权重股包括同花顺、润和软件、软通动力、指南针、昆仑万维、深信服等 知名软件类企业。 （文章来源：每日经济新闻） 中信证券研报指出，展望2025年下半年，建议把握新一轮创新落地周期。AI主线创新继续，带动产业 链上下游落地提速，景气创新方向频出，驱动行业加速成长。综合梳理两大投资方向：（1）AI产业 链：重点布局"AI主线"，看好AI应用及算力板块机遇；（2）景气创新：建议关注信创、金融科技创 新、特种IT等结构性创新机遇。 三大指数集体上涨，上证指数站稳3600点，板块方面，船舶制造、教育、航天航空、游戏等涨幅居前。 创业板软件ETF华夏（159256）持仓股掌趣科技涨幅超8%，其他持仓股宝通科技、昆仑万维、指南针 等也均上涨。 消息方面，游戏行业的回暖趋势明显，上半年国内游戏市场销售收入达1680亿元，同比增长14.08%。 第二十二届中国国际数码互动娱乐展览会中，单 ...

Core Viewpoint - Xindong Company (02400.HK) anticipates significant revenue and profit growth for the first half of 2025, driven by successful game operations and the performance of the TapTap platform [1][3][22]. Financial Performance - Expected revenue for H1 2025 is at least RMB 30.5 billion, a 37% increase from RMB 22.2 billion in the same period last year [1]. - Projected net profit is at least RMB 7.9 billion, representing a 215% year-on-year growth [1]. Game Performance - Key contributors to revenue growth include self-developed games such as "Ragnarok M: Beginner's Server," "Xindong Town," and "Torchlight: Infinite" [3][10]. - "Ragnarok M: Beginner's Server" simplifies the original game's complex systems, appealing to casual players [3]. - "Xindong Town" is a 3D social simulation game that emphasizes leisurely gameplay and has maintained a stable position in the iOS sales rankings [5][6]. - "Torchlight: Infinite," launched on May 10, 2023, has shown strong performance, reaching the top of the iOS free charts and peaking at 11th in sales [8][10]. New Game Releases - The new RPG "Ether: Reboot Day" has topped the iOS free charts in several Southeast Asian countries and is set for a domestic launch on September 25, 2023 [11][14]. - "Xindong Town" is expected to enter international markets in Q4 2025, while "Ragnarok RO: Guardian of Eternal Love 2" is planned for 2026 [14]. TapTap Platform Growth - The TapTap platform has seen continuous revenue and profit growth, attributed to improved advertising algorithms and user engagement, despite stable monthly active users [16]. Strategic Investments - Xindong plans to acquire a 5.3% stake in game company MiAO for $14 million, valuing MiAO at approximately $264 million [17][19]. - MiAO focuses on developing games that integrate social elements, aiming to enhance player connections [19][20]. Company Outlook - Xindong has successfully turned around its financial performance, achieving profitability and stable cash flow, positioning itself for future growth [22][23].

Core Insights - The domestic gaming market in China achieved a record sales revenue of 168 billion yuan in the first half of 2025, marking a year-on-year growth of 14.08% [3] - The number of gaming users reached 679 million, also a historical high, with a year-on-year increase of 0.72% [3] Group 1: Market Performance - The gaming sector is experiencing strong growth, driven by the successful launch of new games and the steady performance of established titles [3] - The rise in e-sports and mini-program games is contributing significantly to market expansion [3] - The overall improvement in industry sentiment and accelerated technological advancements are providing robust support for the gaming sector [3] Group 2: Regulatory Environment - The National Press and Publication Administration continues to issue gaming licenses, with 134 licenses granted in July 2025, including 127 domestic and 7 imported games [4] - A total of 884 domestic gaming licenses were issued from January to July 2025, reflecting a year-on-year increase of 20.60% compared to the same period in 2024 [4] - The regular issuance of gaming licenses indicates ongoing regulatory support for the gaming industry [5] Group 3: Investment Opportunities - The current market conditions and the positive outlook for the gaming sector present attractive investment opportunities, particularly in gaming ETFs [5]

Group 1 - Gaming stocks experienced a significant rise on August 5, with Perfect World and Giant Network both increasing by over 5% [1] - Other companies such as Kaineng Network, Iceberg Network, Dianhun Network, Youzu Network, G-bits, and Xinghui Entertainment also saw gains [1]

Core Viewpoint - Xindong Company (02400) announced a positive earnings forecast, expecting significant revenue and profit growth for the first half of 2025, driven by strong performance from self-developed games [1] Group 1: Financial Performance - The company anticipates revenue of no less than RMB 30.5 billion for the first half of 2025, representing a year-on-year increase of approximately 37% [1] - The expected net profit is no less than RMB 7.9 billion, reflecting a year-on-year increase of about 215% [1] Group 2: Game Performance - The revenue growth is primarily attributed to the strong performance of self-developed games such as "Ragnarok M: Origin," "Xindong Town," and "Torchlight: Infinite" [1] - Despite stable year-on-year average monthly active users, TapTap has seen continuous growth in revenue and profit due to improvements in advertising algorithms and increased user engagement [1] Group 3: Market Expectations - CICC noted that the company's earnings forecast exceeds both their and market expectations [1] - The company has solid profit margins from its games, with upcoming releases such as "Iser" on September 25, "Xindong Town" overseas, and the first test of the core product "RO2" in 2026 being key focus areas for the second half of the year [1]

Group 1 - The 22nd China International Digital Interactive Entertainment Expo attracted over 800 exhibitors and more than 410,000 attendees, generating approximately 661 million yuan in surrounding service consumption [1] - The "2025 China Game Industry Report" indicates that both domestic and overseas market revenues for the Chinese gaming industry saw year-on-year growth in the first half of the year, with new growth opportunities and commercialization directions emerging [1] - The global mobile and PC gaming market is expected to exceed $120 billion by 2028, with mobile game in-app purchase revenue projected to grow by 6% in 2025, reaching $85.4 billion [1] Group 2 - Analysts noted that the gaming industry is experiencing a robust recovery, with increased foot traffic and player enthusiasm at this year's expo compared to last year [2] - The domestic mobile game market size grew by 20% year-on-year from January to May, while the number of domestic game licenses increased by 21% in the first half of the year, reaching a new high for June [2] - Gaming platforms are expected to benefit from increased user activity and advertising revenue, alongside the launch of new games and the steady operation of established titles [2] Group 3 - The gaming sector includes companies listed in Hong Kong such as Tencent (00700), NetEase-S (09999), Bilibili-W (09626), and others [3]