养流量就是养品牌、养人心、养未来。抢抓时机、主动作为，融合创新、精准发力，各地才可能把流量 变留量，把文旅产业真正打造成为支柱产业、民生产业、幸福产业。 对文旅产业而言，攒人气是一门大学问。前有山东淄博、黑龙江哈尔滨，后有甘肃天水、重庆荣昌，在 人气爆棚、客流如潮的景象中，人们真切感受到接流量的"累并快乐"。 文旅产业语境中的流量，是网络空间里的关注度，也是肉眼可见的客流量。推动文旅产业高质量发展， 离不开流量，少不了接流量，更不容忽视的是养流量。养流量，实际上是固本培元、涵养水源，从培育 良好环境、打造特色产业、树立地方形象等入手，为文旅产业发展不断注入源头活水。 养流量，需要提升治理效能。流量从一定意义上讲，考验的是一个地方的治理效能。淄博开通烧烤专 列、哈尔滨中央大街地下通道铺防滑地毯、荣昌向游客开放机关食堂……为游客提供贴心服务、精准服 务、高效服务，就能塑造良好消费环境，在织就情感纽带中悄然树立地方的文旅品牌。 养流量，需要从文旅融合中形成特色优势。"十五五"规划建议提出："推进文旅深度融合，大力发展文 化旅游业，以文化赋能经济社会发展。"以文旅融合养流增流，是推动文旅产业高质量发展的有效路 径。以 ...

Core Insights - The strategic partnership between Xiangban Group and 1+1 Film Base aims to integrate cultural tourism and film industries in Sujia Ideal Village, establishing a new model for rural development [1][2] - The event showcased the "film-tourism integration" approach, with the establishment of a micro-short film alliance and a collaborative practice base with local universities [1][2] Group 1: Partnership and Objectives - The collaboration focuses on leveraging the film industry's content production capabilities to revitalize rural areas and enhance cultural potential [1][2] - The partnership is expected to create new economic growth points in Jiangning District and Nanjing City, aligning industrial upgrades with rural revitalization [2] Group 2: Sujia Ideal Village's Role - Sujia Ideal Village has developed a unique scene and mature operations since its opening in 2019, featuring diverse offerings such as cultural markets and nature education [2][3] - The village has already been a favored filming location, hosting over 20 film crews, including popular dramas and variety shows, enhancing its visibility and appeal [3] Group 3: Future Directions - The partnership will introduce more film projects, aiming to create a seamless connection between viewing and experiencing the content in real life [3] - Future collaboration will focus on developing local narratives, enhancing educational partnerships, and creating innovative tourism products linked to film themes [3]

Core Insights - The article highlights the innovative approaches taken by Pengzhou, Sichuan, to connect agricultural production with consumer markets, enhancing visibility and recognition of the industry while avoiding the "industry without a scene" dilemma [1] Group 1: Agricultural Development - Pengzhou is recognized as a representative region for "regional vegetables" in China, with a vegetable planting area of 820,000 acres and an annual output of approximately 2.35 million tons [3] - The annual China-Sichuan (Pengzhou) Vegetable Expo serves as a significant platform for showcasing the achievements of Sichuan's vegetable industry and facilitating external cooperation [3] Group 2: Event Transformation - The Vegetable Expo is transitioning from an industry-focused exhibition to a regional festival that integrates industry value, citizen participation, and cultural experiences [3][4] - The event features various activities such as vegetable-themed weddings, workshops, and music festivals, creating a vibrant atmosphere that engages the community [1][4] Group 3: Cross-Industry Collaboration - The integration of "vegetable+" collaborations with brands like NIO and local agricultural trading centers aims to expand the fashionable boundaries of "vegetable lifestyle" [4] - The local government, industry associations, and leading enterprises collaborate to provide professional resources and execute the event, enhancing the overall experience for participants [3][4] Group 4: Long-term Vision - The "Vegetable Aroma Super Ideal Village" project aims to deeply integrate the vegetable industry with cultural tourism, creating tangible experiences over a ten-year phased operation [5] - Future developments will include interactive experiences such as vegetable garden adoption and educational programs for children, promoting a sustainable "vegetable lifestyle" [5]

Group 1 - The "Guangde Three-piece Set" consisting of "Guangde Stew Pot, Kawan Kawa Milk Tea, and Zhanji Peach Crisp" has gained significant popularity, attracting tourists from the Shanghai, Jiangsu, and Zhejiang regions, leading to a surge in cross-province consumption [2] - As of December 3, the total number of existing cultural and tourism-related enterprises in China reached 123,500, with 29.66% located in the East China region [3] - The registration of cultural and tourism-related enterprises has shown a notable increase in 2023, with a total of 20,000 new registrations, marking a year-on-year growth of 52.93%, the highest growth rate in nearly a decade [4] Group 2 - In 2023, the registration of cultural and tourism-related enterprises has been concentrated in third-tier and new first-tier cities, accounting for 22.7% and 20.89% respectively [5] - The registration volume for the first eleven months of this year reached 18,500, remaining relatively stable compared to the same period last year [4]

Core Viewpoint - The restructuring of Zhangjiajie Tourism Group, with the involvement of Hunan Broadcasting and Television Group, aims to revitalize the "Dayong Ancient City" project and enhance the tourism industry in Zhangjiajie [1][2]. Group 1: Restructuring and Investment - Zhangjiajie Tourism Group's subsidiary, Dayong Ancient City Development Co., plans to sign an operational cooperation agreement with a joint venture company formed by Hunan Broadcasting and other partners [1]. - The restructuring process was officially initiated by the Zhangjiajie Intermediate People's Court, which accepted the restructuring application on November 3, 2025 [1]. Group 2: Project Details - The Dayong Ancient City project covers approximately 240 acres and aims to create a comprehensive cultural tourism complex that integrates dining, accommodation, entertainment, and shopping [2]. - The project will be themed "Youth Dayong City" and is scheduled to open in July 2026 after significant renovations [2]. Group 3: Strategic Importance - This strategic cooperation is a key action to implement the Hunan provincial government's requirements for revitalizing the Dayong Ancient City and is part of a broader initiative to transform Zhangjiajie into a world-renowned tourist destination [2][3]. - Hunan Broadcasting's involvement is seen as a response to the call for cultural and tourism integration in Hunan, leveraging its IP advantages to activate core tourism assets in Zhangjiajie [3].

闵祥寨表示，学院始终坚持服务区域发展的办学方向。此次与滕州文旅集团的携手，是深化产教融合、 提升人才供给质量的关键一步。学院将积极对接产业实际需求，优化相关专业与课程设置，致力于共建 文旅人才培养的高地。 在全体与会人员的见证下，滕州文旅发展集团党委书记、董事长满伟与闵祥寨共同签署了校企合作协 议。 随后的揭牌环节标志着合作实质落地。杨青霖与闵祥寨共同为"枣庄科技职业学院实践实习基地"揭牌； 吕国璋与张东睿则为"滕州文旅发展集团有限公司生产性实训基地"揭牌。两块牌匾的设立，正式构建了 人才双向流动、理论与实践深度融合的实体平台。 12月3日上午，枣庄科技职业学院与滕州文旅发展集团有限公司校企合作签约仪式在综合楼九楼会议室 举行。滕州微山湖综合旅游区党工委书记、微山湖湿地管委会主任、东沙河街道党工委书记杨青霖，枣 庄科技职业学院党委副书记、院长闵祥寨，滕州市国资局党委副书记、副局长、一级主任科员吕国璋， 企业方负责人满伟、赵新、李丹、杨慧，以及招生就业处、文化与旅游学院相关负责人共同出席仪式。 仪式由学校党委委员、副院长张东睿主持。 与会人员首先观看了展现滕州文化底蕴的《墨韵滕州》和学院发展风貌的《运程发轫 踵 ...

Core Insights - The integration of sports events with cultural tourism in Xi'an is driving economic growth and enhancing the city's cultural heritage [1][9] - Major sporting events are transforming into significant economic drivers, with substantial increases in tourism and local consumption [3][4] Economic Impact of Events - The 2025 Xi'an Marathon will expand its scale from 35,000 participants in 2024 to 38,000, with a record 286,500 registrations and a mere 13% acceptance rate [3] - During the marathon, travel orders surged by 137% and hotel bookings increased by 180% [3] - Since its inception, the Xi'an Marathon has attracted over 630,000 registrants and generated more than 1 billion yuan in economic growth [3] Consumption Boost from Events - The 2026 AFC U23 Asian Cup qualifiers attracted over 87,800 attendees, with 25.7% coming from outside Shaanxi province, generating direct consumption of 510 million yuan and indirect consumption of 969 million yuan [4] - The weekend of the event saw average daily consumption exceeding 100 million yuan, significantly boosting local hospitality and entertainment sectors [4] Cultural Integration in Events - Xi'an is embedding its historical and cultural elements into sports events, creating immersive experiences that highlight local heritage [7] - Events like the World Swimming Cup and the Snooker Grand Prix have incorporated cultural themes, enhancing the overall spectator experience [7] Policy and Industry Collaboration - Xi'an is fostering a "sports + cultural tourism + commerce" ecosystem through innovative policies and incentives for cultural and sports enterprises [8] - The city has implemented measures to enhance service quality and promote local tourism, including discounts and extended services [8] - The establishment of a sports industry association aims to expand the scale of the sports sector, with over 200 member units contributing to growth [8]

Group 1 - The core viewpoint of the articles highlights the emergence of urban IP as a key factor in transforming traffic into retention, with Wuhan ranking second nationally in the "Vibrant City IP Index" [1] - The "2025 Vibrant City IP Index Report" evaluates cities based on their communication, consumption, cultural, and innovation vitality, with 21 cities selected as case studies, including Guangzhou, Wuhan, Chengdu, Nanjing, and Jinan in the top five [1] - Wuhan's unique path combines historical heritage with modern innovation, contributing to its recognition as a "Vibrant City" [1] Group 2 - The Ba Gong House, a historical building in Wuhan, has been transformed into a hotel that offers a blend of classical and modern elements, attracting visitors for its unique cultural experiences [2][4] - The hotel features 45 rooms and has developed additional spaces like Ba Gong Tavern and various cultural creative spaces, enhancing its appeal to younger audiences [2][7] - The Ba Gong House has become a cultural landmark, showcasing the integration of historical architecture with modern amenities and experiences [2][7] Group 3 - The local creative products, such as the "Garlic Bird" series, have gained popularity, with 600,000 units sold this year, reflecting a trend in local consumption driven by cultural products [7][10] - The integration of traditional crafts with modern design has made local heritage items appealing to younger consumers, leading to significant sales growth in cultural products [11][12] - The city has established 20 new cultural tourism stores to promote local creative brands, enhancing the immersive cultural shopping experience for visitors [12] Group 4 - Wuhan is expanding its cultural tourism sector with innovative projects that combine technology and culture, such as the upgraded "Water Show" and the "AI Fantasy Art Journey," attracting large audiences [13][15] - The city has launched seven new digital performance products this year, creating diverse cultural consumption options that appeal to younger demographics [15] - The revitalization of historical buildings, the popularity of local creative products, and the emergence of new cultural tourism formats are collectively enhancing Wuhan's urban vitality [15]

Group 1 - The core viewpoint of the articles highlights the increasing interest of young people in integrating intangible cultural heritage (ICH) with contemporary trends, particularly in tourism and cultural experiences [1][4]. - A survey conducted with 2002 young participants revealed that 62.8% of respondents favor the creation of ICH-themed tourist attractions and markets, while 86.9% expressed willingness to visit destinations that blend modern aesthetics with traditional culture [1][2]. - The rise of "Guochao" (national trend) is revitalizing cultural tourism, transforming it from mere sightseeing to immersive cultural experiences, with a significant percentage of respondents (90.2% of post-90s) showing enthusiasm for such experiences [4]. Group 2 - Young people are particularly interested in various forms of ICH integration, with 60.3% looking forward to experiential activities and 58.8% desiring the creation of ICH-themed IPs, such as influencers and live streaming [2][4]. - The integration of ICH with modern technology, such as AR/VR, is also gaining traction, with 27.8% of respondents supporting its use to showcase traditional beauty [2]. - The survey indicates a strong preference among youth for incorporating natural scenery and historical artifacts into cultural design, with 57.8% and 55.0% respectively expressing interest in these areas [6].

Core Insights - The Ministry of Culture and Tourism and the Civil Aviation Administration of China jointly issued the "Action Plan for the Integrated Development of Culture, Tourism, and Civil Aviation," aiming for significant improvements in tourism services and deeper integration by 2027 [1] Group 1: Action Plan Objectives - The Action Plan outlines four main areas: enhancing tourism service levels, optimizing travel routes and facilities, cultivating new integrated products and scenarios, and creating a favorable environment for integrated development [2] - It proposes 15 specific measures to achieve these objectives, including encouraging airlines to offer multi-destination packages and promoting collaboration among various tourism-related entities [2][3] Group 2: Low-altitude Tourism Development - The Action Plan emphasizes the regulated development of low-altitude tourism, advocating for local governments to establish joint regulatory mechanisms and support qualified enterprises in offering low-altitude tourism projects [3] - Low-altitude tourism is seen as a key driver for the transformation and upgrading of the cultural tourism industry, with significant market potential expected to be released following the implementation of the Action Plan [3] Group 3: Enhancing Inbound Tourism - The Action Plan aims to improve the convenience of inbound tourism by implementing policies that facilitate entry for foreign tourists and enhancing services at major airports [4] - It encourages the expansion of direct flights from key source countries and the development of diverse travel products to meet the varied needs of inbound tourists [4] Group 4: Policy Synergy and Market Growth - The integration of cultural tourism and civil aviation is crucial for breaking down industry barriers and creating a collaborative mechanism for demand matching, product co-creation, and data sharing [5] - Recent trends indicate a resurgence in inbound tourism, with a recovery rate projected at 123% by 2025, significantly surpassing global averages, driven by visa facilitation and improved payment environments [6][7]