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外卖大战还会继续吗?至少不会是价格战了
Sou Hu Cai Jing· 2025-12-04 06:39
Core Viewpoint - The takeaway from the recent market results indicates that the price war in the food delivery industry has not created sustainable value and is unsustainable in the long run [2][4] Group 1: Market Competition - Meituan's CEO Wang Xing emphasized that while the price war is meaningless, competition itself is essential for the industry [2] - Meituan's response to the low-level price competition involved increasing restaurant subsidies, resulting in an operating loss of 14.1 billion RMB and an adjusted net loss of 16 billion RMB in Q3 [4][6] - Despite the losses, Meituan's performance was better than expected, indicating a relatively favorable "battle damage ratio" compared to industry peers [4] Group 2: Long-term Value Creation - Wang Xing stated that Meituan will focus on doing the right things to serve consumers, merchants, and delivery personnel, with confidence in creating genuine long-term value [7][8] - The long-term value strategy is not solely reliant on food delivery but aims to build a diversified growth ecosystem centered around instant retail [8][9] Group 3: Ecosystem Development - Meituan aims to serve consumers, merchants, and delivery personnel, which forms the core of its platform ecosystem [10][12] - The company has implemented a multi-layered welfare system for delivery personnel, including health insurance and housing support, to ensure their rights and benefits [10][12] - For small and medium-sized merchants, Meituan focuses on reducing costs and increasing efficiency through optimized subsidy rules and AI tools [14] Group 4: Operational Precision - The food delivery industry is characterized by thin margins, requiring precise operations to avoid losses [16][18] - Meituan's operational strategy includes user-segmented subsidies and efficiency improvements for merchants, which have helped maintain operational efficiency despite price competition [18][19] - The company believes that the current irrational competition is temporary and that platforms with deep industry knowledge and operational efficiency will lead the market [19]
三巨头“外卖大战”烧掉超770亿元,即时零售的“持久战”才刚开始
Sou Hu Cai Jing· 2025-12-03 17:45
Core Viewpoint - The intense competition among Meituan, Alibaba, and JD.com in the instant retail sector has resulted in a combined loss exceeding 77 billion yuan, reshaping the competitive landscape of the industry [1][4]. Financial Performance - Meituan reported Q3 revenue of 95.5 billion yuan, a 2% year-on-year increase, but faced a core local business operating loss of 14.1 billion yuan [2]. - Alibaba's Q3 revenue was 247.8 billion yuan, with an operating profit of 5.4 billion yuan, down 85% year-on-year, and net profit decreased by 53% to 20.6 billion yuan [2][3]. - JD.com achieved Q3 revenue of 299.1 billion yuan, with a net profit of 5.3 billion yuan, a 54.7% decline from the previous year, including a loss of 15.7 billion yuan from its new business in the food delivery sector [3]. Market Dynamics - The fierce competition has led to significant financial losses, but it has also resulted in a notable shift in market dynamics, with Meituan holding a 47.1% market share in instant transactions, followed by Alibaba at 42.3% and JD.com at 8.4% [5]. - The instant retail market is projected to grow significantly, with estimates suggesting it will exceed 1 trillion yuan by 2026, driven by a 20.15% year-on-year growth in 2024 [6][10]. Strategic Adjustments - Meituan's CEO indicated that the price war in food delivery is unsustainable, suggesting a potential strategic pause in the ongoing competition [4]. - Alibaba's CFO announced a significant reduction in investment for its flash purchase business in Q4, interpreted as a signal for a possible truce in the competitive landscape [4]. Consumer Trends - The primary consumer demographic for instant retail is the younger generation, with individuals aged 31 to 45 making up 55% of the market in 2024, reflecting a 5 percentage point increase from 2023 [8]. - The report indicates that the instant retail sector is evolving from mere product transactions to a comprehensive service model, emphasizing speed, reliability, and multi-scenario coverage [10].
即时零售行业首个!美团闪购联合安踏、耐克等品牌推出服饰鞋帽“退货免运费”
Ge Long Hui A P P· 2025-12-03 09:49
今年以来,随着头部品牌加速入驻和售后服务的完善,闪购服饰鞋帽逐步成为更多消费者的日常选择。 据公开报道,今年双11期间,美团闪购超800个品牌、400个品类销量同比翻倍,其中运动服饰、家纺等 品类成为闪购新的增长点,安踏、李宁、特步、海澜之家、罗莱家纺等万家品牌门店集体入驻闪购首 战"双11",安踏等品牌较"双11"前销量翻倍增长。近期,美团闪购将联合更多服饰、运动品牌上线"退货 免运费"服务,帮助消费者"安心闪购"。 ▲安踏等品牌联合美团闪购,面向全体消费者开放退货免运费服务。(摄影:亦可) 美团闪购方面介绍,针对消费者买服饰鞋帽时常见的退换货需求,平台与多家运动、服饰类头部品牌联 合,上线了退货免运费服务。目前美团黑金、黑钻会员用户购买带有七天无理由退货服务的商品时,可 获此服务。相较传统电商,用户无需自费发快递,只需向平台官方提出申请、选择"美团取退",待审核 通过后,骑手将上门取货,帮助用户实现最快30分钟免费取退。在此基础上,迪卡侬、安踏、滔搏、森 马、361°、热风、快鱼、都市丽人、海澜之家、松山棉店、骆驼、三福、特步、柒牌等品牌联合美团闪 购,全部门店面向全体消费者开放退货免运费服务。目前,已有 ...
外卖大战,美团度过行业竞争的“极限测试”
3 6 Ke· 2025-12-03 01:29
Core Viewpoint - Meituan's Q3 2025 financial report reflects the intense competition in the food delivery industry, with significant sales expenses impacting profitability, yet the company demonstrates resilience and maintains market leadership despite challenges [1][2][10]. Financial Performance - Meituan reported Q3 revenue of 95.5 billion yuan, a year-on-year increase of 2%, with an adjusted net loss of 16 billion yuan, primarily due to a core local business loss of 14.1 billion yuan [1][3]. - The overall sales expenses in the food delivery sector increased by 61.4 billion yuan, nearly equivalent to the net profit of Q3 2024 [1]. Market Position - Meituan retains its leading position in the market, with an estimated GTV ratio of 6:4 compared to major competitors, and dominates high-value segments with over two-thirds market share in orders above 15 yuan and 70% in orders above 30 yuan [2][3]. Operational Metrics - Key operational metrics show strong performance: peak daily orders exceeded 150 million in July, daily active users (DAU) grew over 20% year-on-year, and the number of transaction users surpassed 800 million [3]. - Despite a strong order volume, revenue growth was only 2% year-on-year, attributed to accounting treatment differences where a portion of subsidies offset revenue [3]. Competitive Landscape - The third quarter was characterized by high competition and significant investment in flash purchase services, with expectations of reduced subsidy intensity in subsequent quarters, indicating a potential improvement in Meituan's performance [4][5]. Strategic Developments - Meituan continues to execute its strategic plans, including the launch of the "Brand Flagship Flash Warehouse" project, which aims to enhance supply chain efficiency and expand its reach across various product categories [6][7]. - The company reported that its international delivery brand Keeta achieved profitability in Hong Kong within 29 months of launch, ahead of schedule [7]. Ecosystem and Social Responsibility - Meituan emphasizes an "ecosystem win-win" approach, providing comprehensive support for riders, including insurance and housing initiatives, while also investing in merchant support programs [8][9]. - The company is committed to enhancing consumer trust through initiatives like the "Bright Kitchen" program, which encourages transparency in food preparation [9]. Long-term Growth Potential - Meituan's focus on technological investment, including AI and drone delivery, underpins its long-term growth strategy, with significant R&D spending of 6.9 billion yuan in Q3, a 31% increase year-on-year [9][10]. - The financial report indicates that Meituan has successfully navigated extreme market conditions, positioning itself for future growth as competition stabilizes and new revenue streams materialize [10].
王雪坤:中国超大规模市场重塑全球增长格局
Jing Ji Ri Bao· 2025-12-03 00:01
当今世界正经历百年未有之大变局,经济增长动能不足,不确定性显著上升,全球经济增长面临多 重下行风险。中国市场以无可替代的超大规模和综合竞争优势,展现出稳健的韧性与活力,以系统性优 势为全球企业提供稳定可期的战略机遇与发展空间。 消费市场:规模增量领跑全球,结构升级潜力巨大 投资市场:产业根基深厚稳固,投资空间持续释放 我国投资市场的吸引力建立在完整的产业体系、持续升级的产业结构和显著的投资回报等基础上, 形成了独特的综合竞争优势。 近年来,我国产业链供应链的韧性得到充分验证。中国是全球唯一拥有联合国产业分类中全部工业 门类的国家,完整的产业体系使中国制造业在面对外部冲击时展现出强大韧性。中国制造业总体成本竞 争力强于发达国家,部分高技术领域优势更为明显。以新能源汽车为例,中国已形成从电池材料、电芯 制造到整车组装的完整产业链,产业集群效应显著。 投资领域的多元化是中国市场的突出特色。除了传统的基础设施建设外,产业升级和绿色转型等领 域正形成新的投资增长点。同时,中国城镇化进程仍在稳步推进,2024年我国常住人口城镇化率为 67%,与发达国家80%以上的水平相比仍有较大提升空间,预计将带动超过数十万亿元的投资需 ...
外卖大战,美团度过行业竞争的「极限测试」
3 6 Ke· 2025-12-02 07:50
Core Viewpoint - Meituan's Q3 2025 financial report reflects the intense competition in the food delivery industry, with significant sales expenses impacting profitability, yet the company demonstrates resilience and maintains market leadership despite losses [1][2][5]. Financial Performance - In Q3 2025, Meituan achieved revenue of 955 billion RMB, a year-on-year increase of 2%, but reported an adjusted net loss of 160 billion RMB, primarily due to a core local business loss of 141 billion RMB [2][3]. - The overall adjusted net loss of 160 billion RMB indicates substantial investment in maintaining market share, with a focus on operational efficiency despite high competition [5][6]. Market Dynamics - The food delivery industry is characterized by "high frequency, low margin" operations, with Meituan's average profit per order around 1 RMB, resulting in a net profit margin of only 3%-4% [4][5]. - Meituan's market share remains strong, with a GTV ratio of approximately 6:4 compared to major competitors, and it holds over two-thirds of the market share in high-value orders [5][6]. Strategic Initiatives - Meituan is advancing its "Flash Purchase" strategy, which has evolved into a significant supply chain model, enhancing efficiency and addressing consumer needs for rapid delivery [8][10]. - The company has successfully launched its international delivery brand, Keeta, in Hong Kong, achieving profitability within 29 months, and is expanding operations in several countries [11]. Ecosystem and Social Responsibility - Meituan emphasizes an "ecosystem win-win" approach, providing benefits to riders, merchants, and consumers, including insurance coverage and support for merchants' growth [12][13]. - The company is investing in R&D, with a 31% increase in spending, focusing on AI and drone delivery technologies to enhance operational efficiency [13][14]. Future Outlook - The competitive landscape is expected to stabilize, with reduced subsidy intensity, indicating a potential improvement in Meituan's financial performance moving forward [7][17]. - The focus for investors is shifting from short-term profit fluctuations to the long-term competitive advantages and profitability potential of Meituan [17].
美团翻车!骑手宣传片被批脱离现实
YOUNG财经 漾财经· 2025-12-02 03:09
Core Viewpoint - Meituan's recent promotional video for delivery riders has faced backlash for misrepresenting the realities of the job, leading to its removal from circulation [2][4][8] Group 1: Promotional Video Criticism - The promotional video featured a former graphic designer who transitioned to being a delivery rider, portraying an idealized version of the job where riders can enjoy scenic views while working [4][6] - The narrative suggested that after three months of work, a rider could afford a camera worth 15,000 yuan, which sparked skepticism among viewers regarding the feasibility of this claim [6][7] - Actual earnings for delivery riders are significantly lower, with most riders earning between 3 to 8 yuan per order, making it unrealistic to save enough for such a purchase in three months [7][8] Group 2: Financial Performance - Meituan reported a revenue of 95.5 billion yuan for Q3 2025, a year-on-year increase of 2%, but faced a core local business operating loss of 14.1 billion yuan due to intensified competition [10][11] - The company increased its investment in subsidies to the restaurant industry, which contributed to the operating loss despite a solid revenue base in its core local business segment [10][11] - The adjusted net loss for the quarter was 16 billion yuan, with the new business segment achieving a revenue of 28 billion yuan, reflecting a year-on-year growth of 15.9% [10][11] Group 3: User Engagement and New Initiatives - Meituan's daily active users (DAU) grew by over 20% year-on-year, and the monthly transaction user count for food delivery reached a historical high [10][11] - The company is expanding its instant retail services and has launched new initiatives like the "brand official flag lightning warehouse" to enhance user engagement [11][12] - Meituan has also implemented a comprehensive welfare system for riders, including pension insurance and various support programs, to improve their working conditions [11][12]
创造百万以上新就业 淘宝闪购持续投入下,物流规模、时效与体验已行业领先
Zhong Guo Jing Ji Wang· 2025-12-01 12:57
Core Insights - Alibaba's latest financial report indicates significant improvements in the unit economics of its instant retail business, driven by enhanced logistics efficiency, high customer retention rates, and increased average order value since September [1] - The logistics capabilities of Taobao Flash Purchase have become industry-leading in terms of scale, efficiency, and customer experience due to ongoing investments and support for delivery riders [2] Group 1: Logistics and Operational Efficiency - Taobao Flash Purchase has achieved a substantial increase in the number of active delivery riders, with a year-on-year growth exceeding 200% by Q3 2025, creating over a million new jobs [1] - The logistics efficiency has been significantly enhanced through advanced computational capabilities and coordinated logistics solutions, which include pressure regulation, time estimation, and intelligent scheduling [2] - The introduction of the "1-to-1 Urgent Delivery" and "Accelerated Card" products has improved delivery experiences for high-value users, resulting in faster delivery times, with reductions of over 5 minutes in the "1-to-1 Urgent Delivery" scenario [2] Group 2: Rider Support and Incentives - Taobao Flash Purchase has implemented a comprehensive rider incentive and support system, including free uniform updates for a million riders and full coverage of pension and medical insurance [2] - The company has introduced the industry's first AI assistant for riders, providing voice interaction and intelligent responses to assist millions of riders across the country [3] - The rider's route optimization has reached a 90% success rate for combined orders, allowing riders to earn more on the same journey [3] Group 3: Future Plans - Taobao Flash Purchase plans to continue increasing investments in logistics infrastructure and refine operations to meet consumer demands for product diversity and timely delivery [3]
外卖大战,下半场拼什么?
3 6 Ke· 2025-12-01 12:09
Core Insights - The intense competition in the food delivery sector has led to significant financial losses for major players, with Meituan reporting its largest loss since its IPO in 2018 [2][5][33]. Summary by Company Alibaba - Alibaba's operating profit plummeted 85% year-on-year to 5.4 billion yuan, while net profit fell 53% to 20.6 billion yuan, marking a 51% decline quarter-on-quarter [2][8]. - The decline in profits is attributed to increased investments in instant retail and user experience, with sales and marketing expenses soaring from 32.7 billion yuan in Q2 to 66.5 billion yuan in Q3, a 105% year-on-year increase [11][10]. - Instant retail revenue grew significantly, with Q3 revenue reaching 22.9 billion yuan, a 55% increase from Q2, reflecting the success of the "Taobao Flash Purchase" initiative [13][14]. JD.com - JD.com reported an operating loss of 1.05 billion yuan in Q3, a stark contrast to a profit of 12 billion yuan in the same period last year [2][17]. - The company has adopted a more restrained approach to spending, with marketing expenses at 21.1 billion yuan, a decrease from 27 billion yuan in Q2, although this still represents a 111% year-on-year increase [19][22]. - JD's new business segment, which includes food delivery, generated 15.6 billion yuan in revenue, reflecting a 214% year-on-year increase [22][25]. Meituan - Meituan's operating loss reached 19.8 billion yuan in Q3, with net losses of 18.6 billion yuan, marking a significant downturn from previous profits [2][33]. - The company's core local business, which includes food delivery and instant retail, saw a dramatic decline in operating profit, dropping from a profit of 3.7 billion yuan in Q2 to a loss of 14.1 billion yuan in Q3 [34]. - Despite the losses, Meituan's management indicated that the competitive landscape is beginning to stabilize, with a rebound in market share for higher-value orders [36].
净亏损160亿!美团的护城河,被淘宝闪购“挖穿”
商业洞察· 2025-12-01 09:23
侃见财经 . 看见不一样的财经! 作者:侃见财经 以下文章来源于侃见财经 ,作者侃见财经 来源:侃见财经 核心护城河被侵蚀,对于美团而言,代价难以承受,尽管管理层相对比较乐观。 -------------------------------- 美团的护城河受到了严重侵蚀。 11月28日,美团披露了2025年第三季度业绩报告,财报显示,第三季度美团实现营收955亿元, 同比增长2%,低于彭博预期增长的4%。 经调整净亏损为160.1亿元,高于彭博一致性预期的138 亿。 | | 八元二三十八 | | | | | | --- | --- | --- | --- | --- | --- | | | 截至下列日期止三個月 | | | | | | | 2025年9月30日 | | 2024年9月30日 | | | | | | 佔收入 | | 佔收入 | | | | 金額 | 自分比 | 金額 | 百分比 | 同比筹重 | | | (人民幣千元,百分比除外) | | | | | | 文人 | 95,488,113 | 100.0% | 93,577.319 | 100.0% | 2.09 | | 經營(虧損)/ 溢利 | ...